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This kosher cafe in Riverdale attracts a diverse clientele from across the Bronx
(New York Jewish Week) — When Emily Weisberg arrived in the Bronx neighborhood of Riverdale in 2014, she was surprised that the coffee options didn’t extend far beyond Starbucks and Dunkin Donuts.
So she set out to create a cafe of her own, one that would not only serve up third-wave coffee but also function as a community hub outside of the relatively insular worlds of her kids’ daycare or her synagogue, the open Orthodox Hebrew Institute of Riverdale. She wanted a place where she could get to know everyone who lived in the neighborhood.
Nearly a decade later, Moss Cafe stands out the northern Bronx neighborhood — both because of its vivid mural of carrots, beets and red onions that pops on its otherwise drab block, and because of its unusual combination of seasonal foods, ethical practices and kosher supervision.
“Our clientele is really diverse, and I think that’s my greatest accomplishment here,” Weisberg told the New York Jewish Week. “We made a restaurant that everyone wants to come to that also happens to be kosher.”
Much of what a visitor to Moss encounters would not be out of place in any hip, upscale cafe. A selection of seasonal pastries, all baked in house, changes throughout the year; flowers in mason jars brighten every table. Moms with yoga mats tucked under their arms grab lattes to go and high schoolers cluster around the window seat with their laptops. The shakshuka is fragrant with garlic and za’atar, and chef Brian Engel’s kale salad, enriched with parmesan and pepitas and studded with roasted beets, is as good as any in the city. The restaurant recently added dinner service, with a menu including a “picky plate” designed to accommodate families.
At the same time, the cafe is strictly kosher — it serves fish and dairy, but not meat, under the supervision of the Vaad of Riverdale — and closes on Shabbat. Its bakery case includes fluffy challahs on Friday mornings, and special catering menus feature traditional foods for Jewish holidays. Customers can often be overheard discussing Jewish texts, the neighborhood’s multiple day schools and upcoming trips to Israel.
On a recent breezy April day — the first spring morning that rhubarb appeared in the cafe’s farm deliveries — Moss was jammed with neighborhood regulars and visitors from all walks of life. Samuel Marder, a nonagenarian violinist and Holocaust survivor — whose wife, the pianist Sonia Vargas, was Riverdale native Regina Spektor’s music teacher — sat at a table adjacent to Sage Vasquez and Diamond Wynn, two culinary professionals from the South Bronx. It was their first visit, but they discovered that a friend worked at Moss and felt at home.
Moss’ pastry counter is always filled with seasonal items. (Ben Resnick)
“I see a lot of people who look like me, and that’s important when I go out to eat,” says Vasquez, a pastry chef. “The neighborhood is like a breath of fresh air from the South Bronx.”
Moss also stands out for its commitment to mutual aid in the borough. Case in point: Few other independent neighborhood coffee shops employ a dedicated director of community outreach. Tess Watts, who has that role at Moss, started at the cafe as a server while she was a student at nearby Manhattan College. Now, she leads Moss’s collaborations with neighborhood nonprofits such as the Riverdale Community House.
Last year, the cafe donated nearly $11,000 of its revenue to local nonprofits and charities, and raised an additional $2,900 for those groups. It also donated more than $7,400 worth of excess food to local community fridges, putting food directly into the hands of those who needed it. Watts says as a community-oriented cafe located in a well-to-do enclave in New York’s poorest borough, Moss has a responsibility to help its neighbors, not just its customers.
“If your mission is to build community around food, you can’t discount the ways that the community is impacted by food,” she said. “You have to look at food insecurity, you have to look at economic inequality. In order to operate a restaurant and call ourselves ethical, we have to do it.”
Moss Cafe sits on a nondescript block in the commercial heart of Riverdale in New York City. (Ike Allen)
Moss has stuck with that commitment since it opened in 2015. Weisberg, the co-owner and face of the cafe, was raised in the rural Midwest, where she got a job at 16 in a small-town coffee shop. That cafe — Perc Place in Hartford, Wisconsin — gave her a lasting appreciation for the communal spaces that coffee shops can provide. Even in a small heartland town like hers, many of the cafe’s workers were immigrants from Latin America, and people from all walks of life chatted together at the tables over cups brewed from beans grown in the highlands of Guatemala and Colombia.
“Living in a place that was not very diverse, I always longed for that,” Weisberg said. “This was a special way to connect with where I was and also to open up my world, through food and coffee and through my coworkers.”
Weisberg lived for a time in Peru and took classes in Latin American Studies at the University of Wisconsin, intending to eventually practice immigration law. While living in Madison, Wisconsin, she worked at restaurants and frequented the local farmers market where, she said, “local food was a thing before it was on a national scale.”
At the same time, her spiritual interests steered her toward Judaism — she was raised Catholic — and she converted at 21, after studying with a campus Chabad rabbi and rebbetzin. In Madison, she also met Alex Weisberg, who had been raised by a secular Jewish family in New York’s Westchester County but became more interested in religion after a Birthright trip.
The two got married in Jerusalem and lived there for three years, where Weisberg opened a coffee and pastry window from their home, where customers would sit on chairs set up on the cobblestone street.
That was the experience she hoped to recreate in Riverdale after they moved to New York City in 2014 — Weisberg felt she could help her community as a good employer. The ethical mission of Moss, she said, starts with pay and conditions for its own employees.
Snapshots of Moss Cafe’s menu and interior. (Courtesy of Moss Cafe)
“These people are the heart and soul of our neighborhoods,” she said. “It’s true that I opened Moss, but Moss is really the people who are, day in and day out, showing up at 4 in the morning to bake things, or scrubbing tables at 4 p.m. on a Friday.”
But Moss also stays afloat because its entire team is committed to the ethical mission of the cafe, including its close relationships with small New York and Pennsylvania farms — during the early days of the pandemic, Weisberg helped support farms and her own business by selling produce boxes from the cafe — and postpartum meals for new mothers through the Bronx doula groups the Birthing Place and Ashe Birthing Services.
With a large and growing Orthodox community in Riverdale, it was important to Weisberg for Moss Cafe to be strictly kosher. But while the certification allows some diners who wouldn’t otherwise be able to eat there, not all customers come looking for a kosher dining experience.
“I grew up Jewish and all the Passover and kosher food can be very bland,” said Brian Silbert, a former Manhattanite who plans to open an ice cream shop nearby. “This is savory and flavorful without it suffering. Across the board, everything is done right.”
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The post This kosher cafe in Riverdale attracts a diverse clientele from across the Bronx appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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