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Tradition! Young adults on the Upper West Side flock to a new, independent Shabbat service
(New York Jewish Week) — It was a mild Friday afternoon in mid-December and Avital Katz and Ilana Sandberg didn’t know what to expect once Shabbat began.
The pair had texted, emailed and posted on Instagram to invite as many people as possible to an egalitarian Shabbat service that they were hosting in the living room of a friend’s townhouse apartment on West 75th Street. Katz and Sandberg were craving a younger, fresher Friday night experience on the Upper West Side, but while they knew others felt the same, they weren’t sure how many people would show up.
In the end, Katz said, the final tally was “shocking”: 55 people crowded into the room for that first service, bringing their own prayer books and traveling significant distances to join a Shabbat community they’d only just heard about.
“We knew people wanted it,” said Katz, 29, who teaches at a Jewish day school in the neighborhood. “But we were just so excited and so grateful that this was something that actually excited people and we weren’t just making it up in our heads.”
Over the next four months, Katz and Sandberg, a rabbinical student at the Jewish Theological Seminary, held four additional Kabbalat Shabbat services, with a tentative schedule stretching out into the summer. Their informal prayer community, known as a minyan, has no name — yet — but it does have a third organizer, growing buzz among young adults on the Upper West Side and the support of a slew of synagogues in the neighborhood and beyond.
This Kabbalat Shabbat minyan’s arrival marks something of a return-to-nature on the Upper West Side, a pulsing heart of Jewish life in New York City. Over the years, other minyans had sprouted up in the neighborhood, which is popular among young Jewish professionals because of its density of synagogues and kosher restaurants, the vibrancy of its dating scene and the networks of camp and college friends who are committed to maintaining Jewish community in their lives.
Some of these minyans faded away as members moved away, while others evolved into more established communities with dues, leases and programs for families. But the informal, lay-led minyans that were drawing young adults just before the pandemic — such as the Wandering Minyan, Shira B’Dira (Hebrew for “Songs in an Apartment”) and one sponsored by Camp Ramah, the Conservative movement’s summer camp network — have been slow to reemerge.
Katz and Sandberg are members of a congregation, Kehilat Hadar, that itself grew out of an informal minyan launched back in 2001. But Kehilat Hadar doesn’t regularly hold Friday-night services, which tend to be challenging for people with young children to attend. Plus, Katz and Sandberg thought that an independent minyan with less established roots might be more appealing for many people who hadn’t yet found a Jewish community of their own.
Of course, there are numerous synagogues in the neighborhood, but none seemed quite right: Congregations such as B’nai Jeshurun and Romemu use musical instruments — something considered taboo on Shabbat by many observant Jews — and Orthodox congregations tend not to appeal to people who are committed to egalitarianism. Plus, Katz, Sandberg and the third organizer, Bradley Goldman, were looking for a service led by people who aren’t rabbis, so the participants could feel more ownership over the experience.
“Obviously, there are some choices,” Katz said. “But there wasn’t anything that kind of fit with a more traditional Friday night davening [praying] that really focuses on young people who might end up moving away from the Upper West Side after a few years.”
She had heard others expressing the same longing as the world reemerged from Covid limitations. “All of these Shabbat meals that we were going to, everyone — whether or not they go to shul constantly or have rarely gone when they’ve moved to the Upper West Side — was talking about how there’s really not a lot of options for Friday night davening that are appealing to the 20s and 30s crowd, either religiously or age-wise,” she said.
The crowd at their services are all young people, many of whom know each other already, most who live on the Upper West Side — but anyone is welcome. In fact, Katz stays at the door to welcome anyone and everyone who walks by, which she said has been her favorite part of the experience.
A large contingent of attendees also have a background either attending or working for one of the camps in the Ramah network, and many prayers use Ramah tunes, creating a sense of nostalgia for those who attended the camps.
“We create such a powerful Shabbat experience at camp and I wanted to be able to capture that here with the same people,” said Adina Scheinberg, a Ramah alum who led a recent service that took place at Schechter Manhattan, the Conservative day school located on West 100th Street, that drew around 60 people.
After the service, which includes traditional Kabbalat Shabbat liturgy and maariv, or the evening service, attendees have the opportunity to schmooze with each other, snack and have a drink. “We want to be as inclusive as possible,” Katz said. “If you just want to come for the snacks, we love that too.”
The setting at Schechter was familiar to anyone who has attended Kehilat Hadar services in recent years: Kehilat Hadar has partnered with Congregation Shaare Zedek since 2019 and they meet together every Saturday morning at Schechter while Shaare Zedek’s permanent space is undergoing a major redevelopment. For Kehilat Hadar, the new minyan is not competition but an exciting addition to the fabric of Jewish life in the neighborhood.
“Friday night davening has always gotten a different crowd from Shabbat morning davening,” said Emily Scharfman, president of Kehilat Hadar’s board. She said Kehilat Hadar has held monthly Friday night services but lacked the volunteer capacity to hold weekly ones, particularly as community members have grown their families over the past 20 years.
“We are happy to be supportive of something that was mission-aligned, from a traditional, egalitarian perspective, especially coming from two people within our community,” Scharfman said, adding that Kehilat Hadar and Shaare Zedek would likely not have sponsored a minyan with a mechitzah separating men and women, or one that brought in music.
Kehilat Hadar has sponsored at least one of the Shabbat services, paying to rent the space at Schechter Manhattan for the evening and providing the snacks. And they’re not the only ones: The Conservative Synagogue Adath Israel of Riverdale helped rent space at SAJ, a Reconstructionist synagogue, for a future Shabbat, while Ramah plans to sponsor a service on May 5.
Though the presence of JTS, the flagship Conservative seminary, has always meant that there are ample young adults on the Upper West Side committed to innovative prayer experiences, Sandberg said she’s especially pleased that her growing new minyan draws from beyond that community.
“It’s logical that I as a rabbinical student was looking for something like this and that I felt like there was a gap in the community that I was hoping to find on the Upper West Side,” Sandberg said. “But it is really gratifying that this sentiment is shared by so many people and that this minyan can be something that young Jews on varying levels of being involved and engaged and observant are looking for.”
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The post Tradition! Young adults on the Upper West Side flock to a new, independent Shabbat service appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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