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Visiting Jerusalem, Ron DeSantis tries out his Jewish stump speech
JERUSALEM (JTA) — Ron DeSantis may not have declared that he’s running for president yet, but his incipient campaign was on full display Thursday at a conference in Jerusalem, where he ran down a laundry list of issues relevant to Israel and American Jews.
Most of the Florida governor’s remarks reflected what has become Republican orthodoxy in the post-Donald Trump era: He supports Israeli West Bank settlements as well as keeping Jerusalem under full Israeli control. He wants the United States to be more aggressive toward Iran’s nuclear program. He vehemently opposes the movement to boycott Israel.
And he declined to take a position on the Israeli government’s effort to sap the Israeli Supreme Court of much of its power — which President Joe Biden has repeatedly criticized as a danger to Israeli democracy.
“We must also, in America, respect Israel’s right to make its own decisions about its own governance,” he said. “You’re a smart country. You figure it out. It shouldn’t be for us to butt into these important issues.”.
He also pushed back at claims that his legislation has led to the banning of Holocaust books in his state, calling them “fake narratives” (though multiple Holocaust books have been banned). And, at a press conference, he signed a bill that aims to penalize antisemitic harassment. He also touted a new bill that gives vouchers worth thousands of dollars to parents who send their children to private schools.
“We’ve really seen a historic migration of American Jews and Israeli Americans moving to southern Florida,” he said. “It’s really, really boomed, and I think Florida’s policies have really reinforced that.”
DeSantis, who landed in Israel yesterday, was the keynote speaker at a conference on Thursday hosted by the Jerusalem Post at the Museum of Tolerance here. He received multiple standing ovations and cheers throughout the morning. At a press conference after his speech, some of his supporters sat among the journalists and clapped at his responses.
Israel is the latest on a four-stop international trip by DeSantis, who is expected to announce later this year that he will challenge former President Donald Trump for the Republican presidential nomination. On the trip, he is meeting with Israeli Prime Minister Benjamin Netanyahu, President Isaac Herzog and other officials. His trip also includes stops in Japan, South Korea and the United Kingdom.
“If there’s any announcements, those will come at the appropriate time,” he said in response to a question about his potential candidacy.
In his speech, DeSantis described his past support for Israel, advocating for the 2018 move of the U.S. embassy from Tel Aviv to Jerusalem and, in 2019, holding a Florida cabinet meeting in Jerusalem. He also told the crowd that he baptized his children with water from the Sea of Galilee and said he put a note in the Western Wall asking God to protect Florida from hurricane season.
An affinity for the Bible also played a role in DeSantis’ position on the West Bank, which he called “disputed” rather than “occupied.” He referred to the territory by the term “Judea and Samaria,” which is the Israeli government’s standard term for the area and also emphasizes its place in the Bible. He spoke of visits to the northern West Bank settlement of Ariel, as well as to the City of David, a Jewish neighborhood and archaeological site in eastern Jerusalem.
“We visited the Biblical heartland of Judea and Samaria,” he said during his speech regarding a previous trip. Later, at the press conference, he said, “Those are the most historic Jewish lands there are, going back thousands and thousands of years.”
He also came out staunchly in favor of continued Israeli control of eastern Jerusalem, claiming that it is the best way to ensure religious freedom in the city. Palestinians aspire for the city’s eastern area to be the capital of a future Palestinian state.
“With Israeli sovereignty over the city of Jerusalem, people have the ability to practice their religion freely,” he said. “They have the ability to visit their sites freely. That would just actually not be true if that were in other hands.”
Although his Israel policies dovetail with those of Trump, and even though Trump’s Israel ambassador, David Friedman, was at the conference, DeSantis avoided saying the former president’s name in his speech, instead referring to “the previous administration.” He did say Trump’s name once during the press conference.
Following his speech, DeSantis announced partnerships with Israeli firms to develop tech products, and portrayed his state as an inviting home for Jews. He said the state had invested millions of dollars into synagogue security as well as Holocaust education. And he signed a bill that bans projecting threatening images on buildings without permission, as well as littering with the intent to intimidate.
Florida has seen an uptick recently in white supremacist activity. The Goyim Defense League, a far-right antisemitic group, relocated there last year. In October, several public spaces in Jacksonville displayed messages promoting the antisemitic ideas of rapper Kanye West. Neo-Nazis intimidated attendees at an Orlando-area Chabad center in February, and last week, police arrested a man for a March attack on a different Florida Chabad center.
“This is going to be able to provide more tools to be able to combat antisemitic activity,” DeSantis said. ״If you have a synagogue and someone shines a swastika-like image on that, they have a right to do the image for themselves, but putting it on someone else’s property, they’re defining that in this bill as a trespass.”
The signing of that bill, and DeSantis’ contention that he supports Holocaust education, comes as legislation he signed has enabled parents in the state to pursue bans of Holocaust literature. A South Florida school district library removed a Holocaust-themed novel by Jodi Picoult in March, and this month, a high school in the state removed a graphic novel adaptation of Anne Frank’s diary from its shelves.
Despite those instances and other bans parents are seeking, DeSantis claimed that there was no significant campaign to ban Holocaust books. He called that allegation the “book ban hoax.”
“Those are all fake narratives,” he said. “We’ve provided curriculum transparency for parents, to make sure that the curriculum used in school is transparent and to make sure everything is age appropriate and is not conflicting with Florida standards. And so, what parents have identified unfortunately are pornographic images in books.”
The legislation, which has targeted books about sexuality and gender, is at the center of DeSantis’ campaign to limit or ban discussion of those topics in schools. The law, called the “Parental Rights in Education” bill and dubbed by critics as the “Don’t say gay” bill, also bans discussion of LGBTQ topics between kindergarten and third grade, among other measures. It is one of a series of recent state laws limiting transgender rights.
That law is also at the center of DeSantis’ feud with Disney, the state’s largest employer, which just sued the governor for allegedly punishing the company for its criticism of the law. At the press conference, DeSantis said the suit is about Disney wanting “to be able to control things without proper oversight.”
DeSantis did not refer specifically to the Anne Frank graphic novel in his remarks, and said Florida had “beefed up” Holocaust education in the state. But a Jewish ally of his who accompanied him on the trip, Republican state Rep. Randy Fine, defended banning the book, which he called the “Anne Frank pornography book.”
“I read the diary of Anne Frank many times as a kid and I don’t remember any of that stuff that they put in that graphic novel,” Fine told the Jewish Telegraphic Agency. “And frankly that graphic novel is antisemitic. To sexualize the diary of Anne Frank in that sort of inappropriate way, it is antisemitic.”
When told that the passages, which are authentic and relate to Frank’s attraction to another girl as well as a description of her own genitalia, have been included in the diary for decades, Fine said that the graphic novel was inappropriate regardless because it depicted the passages in an image.
“It wasn’t just that the passages were in the book,” he said. “It was how they were visualized.”
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The post Visiting Jerusalem, Ron DeSantis tries out his Jewish stump speech appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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