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‘We are not alright’: How Oct. 7 defined Eric Adams’ Jewish legacy

As New York City Mayor Eric Adams was welcomed to deliver remarks at his final Hanukkah reception — just a day after the horrific terror attack in Bondi Beach — he made a characteristically unscripted entrance, walking in from the side of the room holding a wireless microphone instead of stepping onto the stage in the center. Adams told the audience on Monday night that he did not want to be separated from them by ropes or barriers. “I just really wanted to remind all of you that I am on your level,” he said. “I want you to know that your pain, I feel your pain.”

That moment, signaling that he understood not just the community’s fear after the attack, but its need for visible solidarity, was the kind of instinctive gesture that, aides and allies say, has defined his relationship with Jewish New Yorkers during a tumultuous single term as mayor.

As he prepares to leave City Hall on Dec. 31, having failed to overcome his unpopularity citywide and win reelection, Adams remains personally popular among much of the Jewish community, which continues to grapple with uncertainty about his successor, Mayor-elect Zohran Mamdani, whose stance on Israel has been divisive.

Throughout his tenure, Adams cultivated a reputation for speaking the Jewish community’s language, understanding their concerns and being willing to step up in moments of crisis. Senior aides say he rarely reads prepared remarks, even when speeches are written for him, particularly at Jewish events.

This spontaneity was most evident in a four-minute speech he delivered at a rally on Oct. 10, 2023, days after the Hamas attack on Israel. The moment raised his profile in Israel, when he declared, “We are not alright.”

“The fact that everybody in the Jewish world has seen that speech, such a short clip, speaks to the impact on Jews around the world,” said Fabian Levy, the deputy mayor for communications, who is Jewish. He recounted the behind-the-scenes moments leading up to the speech in a recent interview, growing emotional at times and struggling to speak. Before Adams took the stage, he met with the parents of Israeli-American hostage Omer Neutra.

New York City Mayor Eric Adams on Oct. 10, 2023. Courtesy of Fabian Levy

Levy, 41, is considered one of Adams’ closest aides, frequently at the mayor’s side. He was first appointed as press secretary in 2021, and elevated to his current role in August 2023, becoming the first-ever deputy mayor of Persian or Iraqi descent. Levy said that some of his relatives in Israel, who knew he worked in government but did not realize he worked for Adams, had posted that Oct. 10 speech to a family WhatsApp group and suggested he “work for this guy.”

When I asked about his popularity in Israel in a recent interview, Adams said, “My clarity of message, I believe it resonated with people who have been there for others, yet did not see their allies stand up and fight with them. The friendship we have with Israel and our Jewish community is not one that ends during the time of conflict, but one that withstands difficult challenges.”

In Monday night’s farewell address to the community, following a final official trip to Israel, Adams cast himself as a modern-day Maccabee.

Eric Adams’ relationship with Jews

Mayor Eric Adams sits between Fred Kreizman (L) and Joel Eisdorfer (R) during a roundtable with Jewish leaders on Feb. 28, 2024. Photo by Ed Reed/Mayoral Photography Office

Adams, 65, has had a longstanding relationship with the Jewish community dating back to his time as a police officer in the 1980s, a connection that continued through his four terms in the state legislature and two terms as Brooklyn Borough President.

He aggressively courted Orthodox voting blocs, critical to electing him, in the 2021 crowded Democratic primary for mayor. “I don’t need a GPS to find Borough Park,” Adams said in a campaign stop in Borough Park a day before the primary. “I was there for this community for over 30 years, and I am going to be there as the mayor. I’m not a new friend. I’m an old friend.”

Adams initially moved his Jan. 1, 2022 inauguration — traditionally held at noon in the plaza outside City Hall in downtown Manhattan and drawing thousands of spectators — to the evening out of respect for Shabbat observers, since it fell on a Saturday. The ceremony was later postponed and scaled back altogether as the Omicron COVID-19 surge swept through the city at the time.

A large number of American Jews served in senior roles at City Hall and throughout Adams’ administration. That includes Jessica Tisch, who became police commissioner in 2024; Robert Tucker, commissioner of the fire department; Fred Kreizman, commissioner for community affairs; Zach Iscol, the emergency management commissioner; and Ed Mermelstein, commissioner for international affairs until July.

In the mayor’s office, Levy served alongside Menashe Shapiro, deputy chief of staff; Moshe Davis, Adams’ Jewish liaison and later also director of the newly-created mayor’s office to combat antisemitism; and Lisa Zornberg, his chief counsel, who inspired the mayor’s widely cited Oct. 10 line and resigned last year amid the federal investigations that rocked the Adams administration.

Joel Eisdorfer, a member of the Satmar Hasidic community in Borough Park, was senior adviser until he stepped down in 2024, citing family reasons, and was a close political ally who helped mobilize Jewish support during Adams’ campaigns. Adams’ personal photographer, Benny Polatseck, who is also Hasidic, documented many of his appearances at Jewish and other official events.

“You see yourself in my administration, in a very significant place,” Adams told Jewish reporters in 2024.

In speeches to Jewish audiences, Adams described New York City as the “Tel Aviv of America.”

But Adams faced criticism from parts of the broader Jewish community after launching a Jewish Advisory Council that met regularly to discuss Jewish-related issues. Some liberal groups argued the council was not representative of the city’s full Jewish diversity, noting that at least 23 of its 37 members were Orthodox Jews and only nine were women. The progressive group New York Jewish Agenda later met with Adams after raising concerns that he was primarily hearing from Orthodox leaders and those with more conservative political views.

Last year, Adams announced the creation of a new office to combat antisemitism, which led to a bitter feud with the city comptroller, Brad Lander, who is Jewish and who was at the time a mayoral candidate. (Adams and Lander have long had a strained relationship, sparring over policy and oversight.)

New York City Mayor Eric Adams at the Western Wall on Nov. 16. Photo by Jacob Kornbluh

Adams also signed an executive order adopting the controversial International Holocaust Remembrance Alliance definition of antisemitism, which labels most forms of anti-Zionism as antisemitic. Critics, including progressives and Jewish advocacy groups, warned it could chill free speech.

Some Jewish elected officials also criticized Adams for his crackdown on the pro-Palestinian protests across the city and on college campuses. He was unapologetic about his opposition to the call for a ceasefire in Gaza.

Recently, Adams signed a measure barring city agencies from participating in Boycott, Divestment and Sanctions efforts, which would pre-empt any moves by city officials to divest from Israel Bonds and other Israeli investments. Adams maintained that it wasn’t an attempt to tie Mamdani’s hand but “to protect my legacy on the investment in Israel.”

During a roundtable with ethnic media outlets at City Hall on Monday, Adams didn’t elaborate when asked by the Forward how he would define his tenure in terms of curbing antisemitism and protecting Jewish New Yorkers. Antisemitism was up 18% in New York last year, with 68% of the 1,437 incidents occurring in New York City, according to the Anti-Defamation League. In the first quarter of 2025, NYPD data showed antisemitic acts made up 62% of all reported hate crimes citywide. Last month, anti-Jewish crimes were 37% of all reported hate incidents.

Adams said the numbers have been steadily dropping as a result of his moves to counter antisemitism, including his signature “Breaking Bread, Building Bonds” initiative, which encourages New Yorkers to host meals for 10 people from different racial, ethnic and religious backgrounds. “I think that the next administration must be extremely clear in their position around hate in general and antisemitism,” he said.

Levy said that Adams acted bravely in taking a firm stance on Israel, even when it carried political risk. “Some people are saying that it could have been the reason why he is no longer going to be mayor for another term,” Levy said. “He did it because it was the right thing to do.” Adams took a recent trip to Israel to bid farewell.

Shadowed by controversy

Eric Adams speaking from a podium.
New York City Mayor Eric Adams delivers an address in City Hall on Oct. 30, 2025. Screenshot of Eric Adams

Despite his close and warm relationship with the Jewish community, Adams’ career has also been marked by recurring controversies. During the 1993 mayoral race, when he supported incumbent Mayor David Dinkins, Adams drew backlash after suggesting that then–state comptroller candidate Herman Badillo, who is Puerto Rican, would have shown greater concern for the Hispanic community had he not married a white Jewish woman. In the 1990s, Adams worked with the Nation of Islam as part of community crime patrol efforts and appeared publicly with its leader, Louis Farrakhan, who spewed antisemitism. He later came under fire for condemning former Rep. Major Owens during a 1994 congressional primary after Owens denounced Farrakhan.

As mayor, Adams faced renewed scrutiny in 2022 after defending his endorsement of a minister previously cited for antisemitic slurs in a race against a pro-BDS lawmaker. More recently, he faced criticism for invoking Adolf Hitler’s Mein Kampf while pushing back against allegations that he struck a quid pro quo with the Justice Department to end his federal corruption case, and for sitting for an interview at Gracie Mansion with Sneako, an influential antisemitic online streamer.

Adams made combating antisemitism central to his reelection effort. After withdrawing from the Democratic primary, facing a surging field of challengers, Adams sought to run on an independent line dubbed “End Antisemitism.” It came under legal challenge after creating another “Safe and Affordable” ballot. He ended his campaign in late September after failing to gain steam and in an attempt to clear the field for former Gov. Andrew Cuomo to stop Mamdani.

He also got into a dispute between Williamsburg Hasidim over the bike lanes earlier this year.

What his aides and Jewish leaders are saying 

Mayor Eric Adams holds an ethnic media roundtable with Orthodox Jewish media before the High Holidays on Sept. 19, 2022. Photo by Ed Reed/Mayoral Photography Office

Adams’ senior aides and Jewish leaders all pointed to Adams’ response to the Oct. 7, 2023 attack on Israel as the high point of his tenure.

“His consistent support for the Jewish community after Oct. 7 was a model for what real leadership looks like,” said David Greenfield, a former member of the City Council who is now the chief executive of Met Council, the nation’s largest Jewish anti-poverty charity. “His remarks were, for many of us, the first time we felt genuinely seen and defended by leaders outside our community. At a moment of surging antisemitism, he didn’t hedge or look away.”

Sara Forman, executive director of the New York Solidarity Network, a pro-Israel political organization, said the expression of empathy he expressed toward the Jewish people by showing up “was very poignant and also a very significant legacy that Eric Adams is going to leave with all of us.”

In interviews, Adams’ Jewish staffers described a natural rapport with the community that often lessened the need for formal outreach or guidance on specific issues.

Shapiro, his deputy chief of staff, said that Adams’ unscripted nature underscored his familiarity and a genuine sense of belonging in the community. “He felt so comfortable in their presence, he knew exactly what he wanted to say,” Shapiro said.

“With Mayor Adams, you always felt like he practically went to yeshiva with you,” Davis, his liaison to the community, said. “He’s been in this so long and really knows what the community cares about.”

In his remarks at the Hanukkah event, Adams reassured the community that he will remain an ally after he leaves office. “I am going nowhere,” he said. Earlier in the day, Adams referred to what comes next as “God’s Plan A.” Adams is reportedly exploring a private-sector opportunity tied to an Israeli construction firm. “The end of the mayoralty means the beginning of what we are going to do together,” he said.

The post ‘We are not alright’: How Oct. 7 defined Eric Adams’ Jewish legacy appeared first on The Forward.

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The first synagogue inside a U.S. prison reopens — no conviction required

As prisons go, Eastern State Penitentiary in Philadelphia was unusually luxurious. For one, it had flush toilets — beating out even the White House in making the upgrade, museum exhibit developer Beth Tinker told me on a recent tour.

But if plumbing reflected the penitentiary’s commitment to prisoners’ physical well-being, its biggest innovation was more spiritual. Eastern State housed the first synagogue inside a U.S. prison, complete with a Torah ark and ner tamid, or eternal light. That restored sanctuary — a short walk from gangster Al Capone’s former cell — is now newly open to the public in a museum exhibit, Freedom through Faith: Judaism at Eastern State and Beyond.

“It’s a place really of humanity, when you’re not getting a lot of humanity in this space,” Tinker said.

The synagogue, founded in 1922, hosted holiday celebrations and weekly Shabbat services. Outside volunteers brought in kosher meats. A circus performer visited and provided entertainment. After a prisoner gave birth to a baby boy, they brought in a mohel and held a bris.

Compare that level of institutional support with modern-day prisons, where there are often multifaith chapels, but a separate, dedicated space for a synagogue is rare, according to Rabbi Joseph Kolakowski, the first full-time Jewish chaplain in the history of the Pennsylvania Department of Corrections.

The exhibit comes on the heels of a Supreme Court ruling that makes it more difficult for prisoners to obtain a remedy when their religious rights are violated. Last month, the Court ruled that a Rastafarian man, Damon Landor, could not sue prison guards for monetary damages after they forcibly shaved off his dreadlocks, which he kept as part of his faith. When he entered the prison, Landor carried with him a copy of a 2017 court decision that required the Louisiana Department of Corrections to honor Rastafarian religious practices — which a guard threw in the trash, according to court records.

But while Landor couldn’t sue the guard, the Supreme Court did agree that Landor’s rights had been violated. His case led the Louisiana Department of Corrections to update its prisoner grooming policy to prevent similar violations.

Eastern State, meanwhile, was accommodating Jewish religious practice decades before those legal protections existed, Tinker said.

“That’s part of what makes this synagogue and this Jewish congregation so amazing, is because they didn’t have to do it, legally,” Tinker said. “It was able to not just sort of secretly start up, but thrive.”

The synagogue’s history

Eastern State didn’t exactly start as a model of restorative justice. Opened in 1829, the state-funded prison pioneered solitary confinement in the U.S., with the idea that solitude would force prisoners to reflect on their sins and find redemption.

That philosophy shaped the prison’s design. A wagon-wheel shaped, panopticon-esque layout allowed for centralized surveillance of prisoners. Skylights in each cell represented the “Eye of God,” suggesting to prisoners that they were always being watched. Cells were attached to small outdoor exercise yards, enclosed by high walls to discourage communication between prisoners. Guards placed hoods over prisoners’ heads whenever they left their cells to prevent them from seeing each other.



But overcrowding made isolation difficult to enforce, so Eastern State abandoned solitary confinement in 1913. That same year, Jewish prisoners gathered to pray for the first time together in the prison’s emergency hospital.

The idea for a more official synagogue came from the top: Alfred Fleisher, the Jewish president of the prison’s board of trustees, advocated for the construction of a sanctuary, partly over concerns that Jewish prisoners would be pressured to convert to Christianity, according to Tinker.

In 1922, prisoners and outside volunteers built the ornate sanctuary. Lights in the shape of menorahs surrounded the ark, and a gold Star of David was affixed to the ceiling next to a skylight.

“It was a chance for the Jewish congregants to have a space that really resonated with their religion, and was a little fancier than the rest of the prison,” Tinker said. “It has sort of the gravitas that you might really find in a synagogue.”

Most of the congregants were serving time for petty crimes, Tinker said, and their stays at Eastern State lasted no more than a few years. For instance, Sydney Bleecher, a prisoner and congregant at Eastern State, was serving time after pleading guilty to stealing 542 suits and overcoats from a store. But for many congregants, the synagogue’s impact lasted beyond the lengths of their prison sentences.

“It is not easy to find words that can say what we feel about you,” Bleecher wrote in a 1948 letter to Joseph Paull, one of the synagogue’s most devoted volunteers. “You have done so much for us that we are far and away indebted to you. Maybe we can repay in part by becoming decent citizens and, like you and your wife, reach out a hand to those who need help.”

The synagogue was also unusually integrated with the outside community. Fleisher attended every service at the synagogue until his death in 1928. Sabato Morais, the spiritual leader at Congregation Mikveh Israel in Philadelphia, simultaneously served as a chaplain at Eastern State.

All that support occurred despite the prison’s small Jewish population, which never rose above 80 in a prison that held roughly 1,800 people in the 1930s.

Yet according to Tinker, the synagogue never faced much pushback from people of other faiths.

“When they started it, it’s also World War I, World War II, and all that antisemitism that’s happening,” Tinker said. “It could have easily gone another direction.”

Jewish life behind bars

Most prisons today hold Jewish services in multi-faith chapels rather than separate Jewish sanctuaries — a practical arrangement that allows facilities to accommodate prisoners of many faiths in a shared space.

After Eastern State closed in 1971, its successor, Graterford Prison, also featured a dedicated synagogue. But after Graterford closed in 2018, its replacement, SCI Phoenix, opened with a multifaith chapel instead.

Today, Kolakowski, chaplaincy program director at the State Correctional Institute at Waymart, Pa., conducts services in a multifaith chapel or, when it’s occupied, a classroom shared with Jehovah’s Witnesses.

There, he leads regular services and holiday celebrations, including Passover seders and Hanukkah candle-lightings. During Sukkot, he hosts services in a makeshift sukkah.

“It’s meaningful to every inmate that practices a religious tradition,” Kolakowski said. “I remember one inmate in particular — he expressed how much he appreciated having the opportunity to have the lulav.”

But accommodating religious practice inside a prison often requires balancing spiritual needs with security concerns. When Kolakowski advocated for a Sikh prisoner to be able to wear a turban, for example, prison officials had to consider that the traditional head covering could be used to hide contraband, he said. Kolakowski ultimately got the item approved by suggesting a small turban with less fabric.

Modern-day prisons are legally required to accommodate prisoners’ religious practices unless they can demonstrate a compelling reason not to, such as a risk to staff or other prisoners’ safety. How those accommodations are carried out, however, can vary from prison to prison.

In 2023, for example, Jewish inmate Riley Benjamin sued the D.C. Department of Corrections after officials required him to produce outside proof of his Judaism before providing him with kosher meals. The jail later agreed to change its policy.

“Today, it’s really prison by prison, warden by warden, how they are defining religious freedom,” Tinker said. “One thing those laws really do is they sort of let the prison decide and the staff decide what it means to a certain extent.”

Still, there have been some successors to the Eastern State synagogue — including at Sing Sing Correctional Facility in Ossining, New York, where Rabbi Irving Koslowe convinced the prison administration to let him convert a basement storage room into an exclusively Jewish place of worship in 1959.

Koslowe died in 2000. But his great grandson, Benjamin Koslowe, visited the prison years later and wrote about the experience for Yeshiva University’s student newspaper.

In an interview with the Forward, Koslowe recalled one of his great-grandfather’s favorite jokes: “They’re the only synagogue that hopes that they don’t have a quorum.”

The post The first synagogue inside a U.S. prison reopens — no conviction required appeared first on The Forward.

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I’m a left-leaning Zionist Jew in Maine. I still can’t make sense of the Graham Platner mess

It’s a very strange time to be a left-leaning Zionist Jew in America. It’s an even weirder time to be a left-leaning Zionist Jew in Maine.

Graham Platner, who suspended his ill-fated Senate campaign last week, electrified my friends and neighbors with his grave, light-blue-collar eloquence. He got them excited to vote for someone — not just against President Donald Trump and Sen. Susan Collins. In a state known for delivering temperate and sagacious senators, including George Mitchell, Olympia Snowe and Angus King, Platner brought a fire and passion that more befit our times.

Part of his appeal, and what allowed Mainers to slalom past so many red flags, was the aura of brave truth-teller he cultivated. He seemed unafraid to name our true enemies: billionaires, mega-corporations, Republicans, corporate Democrats, and yes, AIPAC.

The railing against AIPAC as the source of all evil made me uncomfortable, even as it’s become normalized. Add in that infamous Nazi tattoo, and the throngs of people cheering his every word, and any Jewish Mainer had a right to feel they were in a strange new wilderness.

On the one hand: How could I vote for someone who I feared might make this country less safe for my Jewish children? On the other: How could I vote for someone who supports Trump, whose policies also makes this country less safe for my children?

I had trouble squaring the fear so many of my Jewish friends felt at Platner’s candidacy with the exultation of my non-Jewish friends. There is a great Maine saying for when you need more information before you commit to a stance: “Hard telling not knowing.”

I didn’t know enough, so I couldn’t tell how much to worry. So I endeavored to speak to the guy about it.

Maine is a small state, and you can actually do that kind of thing. I went to the Passover Seder that Platner’s campaign put on, and I parlayed that into a conversation. I came out of that experience cautiously optimistic that Graham Platner is not an actual Nazi, or even an antisemite. But I was still relieved to see him step back from the race — even though I took no joy in it.

Troubled Jewish bona fides

There were plenty of reasons to have some faith that Platner wouldn’t be as disastrous for Jews as many of my friends feared. I met the lovely Jewish family in whose Bangor home a young Graham shared many a Shabbos dinner. His campaign staff who I met would have set off even the least sensitive Jewdar. He was clearly comfortable at the Seder he hosted, and it clearly was far from his first.

When we spoke on the phone, he talked about the deep love he has for his Israeli family members, including his step-brother: a serious, hawkish Israeli security analyst with Maine roots. That gave him a human connection to the conflict that few Mainers have. He believed he’d spoken out forcefully against antisemitism.

But his language about Israel was reckless, I told him, and I implored him to be more careful. While he knew and loved individual Jews, most Mainers did not: our community in this state is very small. The impact of his insistence that Israel was committing genocide might not match his intent. Criticism of Israel is valid, but the recent increase in its intensity has been paralleled by an increase in attacks on American Jews.

Platner’s response concerned me. He told me that it was the policies of the Netanyahu government that were most responsible for that spike in violent antisemitism — not the people actually trying to kill us. I asked him to use his platform and his unique perspective to move people away from hatred. He repeated that Israel was committing genocide, and that he would continue to speak out against antisemitism.

We ended the call and I thought about Yehuda Amichai’s wise line: “From the place where we are right/ flowers will never grow/ in the spring.”

An aborted story of redemption

Somehow me saying “I told you so” to my friends left saddened and angered by Platner’s withdrawal from the race following an allegation of sexual assault didn’t make them feel better.

And even I wasn’t sure exactly what the “I told you so” would mean. I’d been clear that he wasn’t reliable, that his political vision didn’t make up for a lack of personal judgment or record. But I myself had tried to see my way past those concerns, too. To be quite honest, although it’s probably anathema to say so given the charges against him, I kind of liked the guy as a person. His clunky, tearful exit video hurt to watch.

The story of redemption that Platner and his campaign told was a welcome antidote to the turbocharged version of manhood pushed by so many on the right. That his downfall came from a revelation of an act that felt like the embodiment of how toxic that vision can be only contributes to the overall feeling of brokenness.

Now several other viable candidates with half of the charisma will try to gather all of the energy he created. And I wonder: in these furious, truncated weeks of campaigning — the Democratic party must select a candidate by July 27 — which of them will take the shortcut to the progressive heart by bashing Israel the most? If one says Israel is bad, must the next say it is worse?

It’s for the best — but also alarming — that we’re about to have new insight into how much of Platner’s coalition was built upon this rhetoric. Already Shena Bellows, a top candidate and former head of the Holocaust and Human Rights Center of Maine, has hesitatingly taken to using the word “genocide” to describe Israel’s actions in Gaza. Who will be next up to take a swing?

What terrifies me about Platner, and many others on the anti-Israel left, is that they seem to be casually playing with a darkness they do not understand. (The same could be said of Platner’s erstwhile Nazi tattoo, if we’re to believe he truly didn’t understand its meaning when he got it.) They risk building a permission structure for hatred of Jews, whether they intend to or not.

I will be looking for the candidate who refuses to add another brick to that structure, although I don’t know if any of them have the courage to abstain.

Meanwhile, ICE just killed an innocent man in Biddeford, Maine in front of his daughter. This madness, too, has to stop. Which madness do we prioritize? And how much of one madness will we accept in order to stop another?

This is the place of confusion that many of us are in. The only answer I have is that it’s hard telling not knowing.

The post I’m a left-leaning Zionist Jew in Maine. I still can’t make sense of the Graham Platner mess appeared first on The Forward.

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Bagels are hanging from the trees in Beijing. Is China bagelmaxxing?

I was strolling through a gleaming new mall complex in Beijing beside a couple walking their robot dog when I stumbled upon the bagel tree. Its branches, though bare of leaves, bore giant bagel sculptures, hanging from its boughs on translucent string. In front was a sign proclaiming, “Beigel Tree by New York Bagelous Museum.”

Beigel Tree by New York Bagelous Museum, it turned out, was a new offshoot of the viral New York Bagelous Museum, a growing bagel chain with five shops across three Chinese cities.

The New York Bagelous Museum would seem, at least in name, to be a nod to New York Jewish culture. These days, China isn’t so hot on either of those things. The Chinese government sees America as a country in decline and often points towards visible poverty in major American cities, like New York, as a sign of this. While China used to be nearly free of Jew-hatred, there has seen a rise of antisemitic posts and rhetoric on Chinese social media platforms. The government tightly controls what is posted on these platforms, but there has seemingly not been censorship of antisemitic posts.

In this environment, the proliferation of New York Bagelous Museums was surprising. I’d been living in China for nearly a year pursuing a Masters in Global Affairs, and I couldn’t help but wonder what this new development in Beijing-New York relations was all about. I went to see for myself.

Inside, the shop was decorated less like a New York bagel shop and more like a New England bed and breakfast. Instead of sturdy linoleum, it has hardwood floors. Customers sat on benches with green velvet pillows, noshing on bagels and sipping coffee. The shop’s exposed brick walls are hung with oil paintings, photos of New York City, and one tapestry depicting a famous 1963 photo of John and Jackie Kennedy’s family at Hyannisport. I found myself thinking, wouldn’t a portrait of Ruth Bader Ginsburg be more appropriate?

The interior of Beigel Tree.
The interior of Beigel Tree. Photo by Sage Lattman

Well, yes, but the shop isn’t exactly meant to be a faithful duplicate of a New York bagel shop. The likely inspiration for the store comes not from New York but from Seoul. In 2021, Seoul experienced its own bagel craze when a store called London Bagel Museum opened up, drawing two-hour-plus lines.

The Bagel Museum is, in no way, a museum. Besides the bagel part, the rest of the name is arbitrary. According to a Korea Times article, the store’s name simply “combines the founder’s favorite words.”

Two years later, in 2023, New York Bagelous Museum opened its first location in Shanghai. Like many Chinese companies, it was welcomed into this world with copycat allegations. The two shops are nearly identical, even including the font on the marquee, the interior design and the artwork on the packaging. The main difference is that one features a Union Jack while the other features the Statue of Liberty.

The mission statement on the shop’s page on WeChat, the popular Chinese social media application, says that the founders started the company because they wanted “to create a unique American museum-style bagel shop” and for their customers “to enjoy and feel the atmosphere from the American 50s and 60s.”

Cheese rose and red bean butter bagel sandwiches.
Cheese rose and red bean butter bagel sandwiches. Photo by Sage Lattman

Though the menu did feature a lox and cream cheese bagel, the rest of the options were unrecognizable to this New Yorker. The signs were written in both English and Chinese. Some bagels were pre-made sandwiches. One featured sweet red bean paste and a slab of butter. Another was stuffed with cream cheese and topped with sticky syrup and rose petals. The sandwiches were artfully put together, unlike the slapdash constructions you find in New York. Other bagels had fillings rolled into the dough, like the Mexican pepper bagel, stuffed with asiago and salami. My friends and I got these, as well as a blueberry sandwich and chocolate bagel, to try.

Notwithstanding the unorthodox flavors, upon taking a bite, I realized that these were bagels in name only. While they did have some of the chewiness of a bagel, they didn’t have the density or the hard exterior. This is likely because, in making the bagels, New York Bagelous Museum doesn’t boil them, something I learned while watching bakers make them through a window into the kitchen. Besides the shape, there wasn’t much separating the bagels from a bread roll.

A bagel covered with cheese on a tray.
The Mexican pepper bagel. Photo by Sage Lattman

At the New York Bagelous Museum, I found few traces of New York, bagels, or museums. But the average Chinese customer probably wouldn’t realize the difference between this shop and the real deal, just like the average American eating Chinese takeout wouldn’t realize the gulf between the Chinese food in America and that in China.

It doesn’t seem like those who visit New York Bagelous museums are all that attracted by New York, much less New York Jewish culture. Instead, judging by the myriad posts from Chinese social media about the shop, it’s merely because the shop is viral. Many reviews mention the bagels, but a lot mention another fact: the shop, with its approximated Americana and absurdly stuffed sandwiches, is a great place in which to take photos.

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