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We have seen the Jewish future, and it is all about choice
There was a young lady of title
Who insisted on wearing a sheitel.
She didn’t care much
For kashrut and such,
“But the sheitel,” said she, “now that’s vital!”
(JTA) — As the old limerick suggests, there has long been a tradition of picking and choosing Jewish observance in America, whether it involved keeping kosher or observing Shabbat, or, in this case, covering your hair with a wig (a sheitel) if you’re a married woman.
But in America today, choice has come to occupy a central place not merely in how Jews practice Judaism but in the very way they conceive their religious identity.
Over the past several decades, Americans have come to regard their religion less and less as an ascribed identity — as something they were born into — and increasingly as what they choose to be at the present time. This shift has had a particularly dramatic effect on Jewish Americans, in whose tradition religious identity had for millennia been ascribed at birth. The tension between ascription on the one hand, and choice on the other, informs American Jewish religion.
How is the Jewish community responding to this new regime of choice? That is the central concern of our new book, “The Future of Judaism in America.” Understanding religious identity as chosen is crucial to understanding the future of Judaism in the context of its denominations, its numbers, its relationships with other faith communities, its stance on public affairs — and, perhaps most important, its ability to renew itself in response to pressures from outside and from within.
Let’s consider the different denominational streams.
Reform, after steady growth in synagogue membership from the late 1970s until the new century, is no longer the fastest-growing movement. Still, Reform in America, while it struggles with the boundaries of “who is Jewish,” has lowered the barriers to participation in its brand of Judaism. “Inclusiveness” is the byword for contemporary Reform, both externally (outreach to non-Jewish spouses), and internally, by welcoming those Reform Jews who choose to embrace rituals — tallit and kippah and tefillin, mikveh, full synagogue services — traditionally considered outside the sphere of a movement that does not regard halacha, or traditional rabbinic law, as binding. “Reform Judaism teaches that each of us is an autonomous individual, able to make thoughtful, religious choices,” said Rabbi Rick Jacobs, the president the Union for Reform Judaism, at his installation a decade ago.
Have Reform’s accommodations worked? So far, the answer appears to be “yes,” as the percentage of Reform in American Jewry has remained stable at around 35-40% for decades.
For its part, the question for the Conservative movement is more about ascribed identity than about anything else. The movement is struggling with the question of how long it can sustain its policy of forbidding its rabbis from performing marriages between Jews and non-Jews. (The question is of a piece with the angst always felt by Conservative leaders when their commitment to halacha collides with the movement’s commitment to change.) The question of intermarriage is central to the future of Conservative Judaism, as its contemporary identity is defined and has always been defined by the clear line it draws between Jew and non-Jew. This dilemma, in addition to the host of serious issues that plague the movement — not the least of which is a precipitous decline in Conservative’s numbers, from 43% to 17% of those who identify with a denomination over some two decades — suggests that the future of the Conservative qua independent movement is highly uncertain.
Many analysts (including several authors in our book) suggest that Reform and Conservative Judaism will ultimately merge and become a single heterodox movement. That, or Conservative will remain as a smaller movement, concentrated in large population centers.
Orthodoxy, meanwhile, claims 17% of Jews ages 18 to 29, compared with just 3% of Jews 65 and older, according to Pew. If current trends continue, their proportion of the entire Jewish population in America will grow from a small minority to a dominant majority by the end of the century.
Yet there is no one “Orthodoxy” in America. Orthodoxy is expressed in Modern and Centrist forms, the many flavors of Hasidism, the numerous forms of non-Hasidic “haredi” Orthodoxy, Chabad-Lubavitch and the Orthodoxies that push the religious and ritual envelope in countless ways. It’s about choice.
But the price for Orthodoxy may be high, as the increased fractionalization of the movement demonstrates. Haredi groups (what we call Sectarian Orthodox, and others call “ultra-Orthodox”) operate by preventing choice, especially in some of the more sectarian Hasidic groups that create barriers to prevent adherents from leaving. More progressive Orthodox groups have adopted strategies that accommodate choice.
Orthodoxy will remain strong, but its future presents no consistent pattern.
Understanding Jewish Renewal is central to understanding the present and future of American Judaism. The varied expressions of Jewish Renewal that took root in the 1960s and ’70s — the havurah movement, Jewish feminism, practices that bear its spiritual approach — found newer expressions in communities such as Kehillat Hadar in New York; Yeshivat Maharat, which provides Orthodox ordination to women; The Kitchen in Los Angeles; “partnership” minyanim that maximize women’s participation within the parameters of traditional halacha, or Jewish law, and New York’s unaffiliated B’nai Jeshurun congregation. Indeed, while the formal structures that generated Renewal recede in memory, Renewal has had a broad and deep impact on American Judaism and on American Jewish life.
The impulse of Renewal, whatever its varied expression, was and is to create alternatives to the prevailing Jewish movements and forms. These alternatives are “chosen” ways of participation, and Renewal is yet vibrant.
The wildcard in American Judaism is, of course, the “nones,” those who identify as Jews of no religion. According to Pew, the percentage of U.S. Jews who do not claim any religion is 27% — higher among the young and going up. The future of Judaism in America will depend in part on the relative percentages of Jews with religion and Jews of no religion: Which will grow, and which will decline?
What has changed in American Jewish religious life? It is what Will Herberg, in his landmark book “Catholic-Protestant-Jew,” did not see in the 1950s: There is no longer any pressure to remain within any given religious community, nor in any movement or stream of Judaism, nor within Judaism itself (as the rise of the “nones” suggests). The American Jewish religious future — for all the movements, denominations and post-denominationalists — will be positioned in this dynamic.
When religious identity is increasingly seen as a matter of personal choice, groups that have depended upon ascribed identity to guarantee their numbers will be challenged to develop not only new means of keeping and attracting members but also new ways of conceptualizing and communicating who and what they are.
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The post We have seen the Jewish future, and it is all about choice appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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