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When it comes to a classic Jewish cookie, New York bakeries go beyond black and white
(New York Jewish Week) – As far as New York Jewish desserts go, perhaps the most ubiquitous is the black and white cookie, that soft, sweet, frosted treat found at bakeries and bagel stores throughout the city.
Black and white cookies, sometimes called half-moon cookies, are understood by most to be a Jewish dessert. “Seinfeld” once dedicated an episode to singing their praises. “You see, Elaine, the key to eating a black and white cookie is that you wanna get some black and some white in each bite,” Jerry says. “Nothing mixes better than vanilla and chocolate. And yet still somehow racial harmony eludes us. If people would only look to the cookie, all our problems would be solved.”
But now, in a testament to New Yorkers’ innovation — or possibly the old adage, “everything old is new again” — bakeries across the city are riffing upon this tried-and-true classic. These days, black and white cookies are available in a myriad of colors and flavors: yellow and blue to support Ukraine, red to celebrate Valentine’s Day, brown and yellow to mark the merger of banana, chocolate and hazelnut.
The banana walnut flavored black and white cookie. (Zaro’s Family Bakery)
The latter is one of six new flavor combinations at Zaro’s Family Bakery, where brothers and fourth-generation owners Brian, Michael and Scott Zaro have wholeheartedly embraced new versions of the two-tone classic. Earlier this month, the bakery unveiled its new black and white cookie color and flavor combinations, which include orange and white (cream cheese frosted carrot cake), green and black (mint chip), as well as an M&M-topped cookie, a sprinkle-filled birthday cake flavor and a cookies and cream flavor.
“We’ve been making the black and white cookie for 95 years,” Brian Zaro, who has been working full time for his family’s business since 2006, told the New York Jewish Week. “My brother, Scott, had a vision to make an iconic item that meets innovation.”
A carrot cake flavored cookie is topped with orange and white cream cheese frosting. (Zaro’s Family Bakery)
The black and white is one of the signature offerings at Zaro’s, which is known for setting up shop in New York’s biggest transit hubs, including Grand Central Terminal, Penn Station and LaGuardia airport. The bakery’s website boasts that it sells over 90,000 black and white cookies annually, and this season’s new flavors join Zaro’s chocolate chip black and whites, which they have been offering for several years, Brian said. (Black and white on the outside, with chocolate chips baked into the dough.)
Of course, these creative interpretations prompt an obvious question: How far can a bakery stray from chocolate and vanilla before a black and white is no longer a black and white?
“It’s a valid point,” Brian Zaro admits. “But right now, yes, it’s a black and white. That could change; we always try to be as open-minded as possible.”
Shannon Sarna, author of “Modern Jewish Baker” and editor at our partner site The Nosher, agrees. “I’m not a purist,” she said. “I don’t think they have to be black and white to be a real black and white cookie.”
For Sarna, what are most important to the integrity of a black and white are the flavors and technique. “A good black and white cookie is going to have a little taste of vanilla or orange or lemon zest that might be in the dough,” she said. “It’s got to have a good quality icing. It’s not going to just taste like sugar. It’s going to have a little chocolate flavor and it’s going to have a little bit of the white, more vanilla-y taste.”
For some, the doughy cookie with its signature bi-color frosting is only as good as the sense of nostalgia it offers. As the New York Times wrote back in 1998, “Today’s black-and-whites cannot compare with the black-and-whites of yesteryear, of course, just as no mayor will ever be as good at LaGuardia and no team as beloved as the Dodgers.” Sarna, who grew up in New York, calls black and whites “the cookies of my childhood.”
The black and whites as we know them were said to have been popularized by the Upper East Side’s Glaser’s Bake Shop, which was founded in 1902 by John Herbert Glaser. Glaser reportedly brought the black and white recipe with him when he immigrated to the United States from Bavaria.
Third-generation owner Herb Glaser, who ran the bakery with his brother until it closed for good in 2018, is not able to confirm this — but, at 70, he says that they were a feature of the bakery since he was a young boy.
Though he now lives “in the country,” Glaser is well aware of the new black and white trends. “Some of the businesses are making them a little too outrageous,” he said. “They’re not really black and whites anymore.”
Still, Glaser said that his bakery did occasionally make the cookies in different colors — for graduation parties, schools and, most notably, in orange and blue when the Mets were in the World Series in 1986. “I’m a traditionalist but I understand,” Glaser added. “It’s a marketing thing and that’s fine. It’s a way to stay in business.”
“I think there’s a sort of New York pride associated with it as ‘the New York cookie,’ and it just so happens to be a really good cookie,” said Noah Aris, the baker and proprietor of The Cardamom Man, which sells its baked goods online and at street markets. Aris bakes black and whites with blue and gold frosting as a fundraiser for humanitarian relief in Ukraine. In addition to lemon zest in the dough, Aris has added lavender, leaving the dough flecked with dots of purple.
The different colors “help start a conversation for me to talk about what I’m about as a bakery and raising money for Ukraine,” he said. “Then you hear [the customers’] story about their experiences with black and whites. It’s fun.”
Breads Bakery started baking black and whites with their signature laminated dough when they opened their Upper East Side location last year. “I operate under the simple thesis that when you give people something great they’ll appreciate it regardless of what their expectation may have been.” Peleg said. (Ashley Solter)
At some bakeries, innovation starts in the dough. Last holiday season, Breads Bakery rolled out black and whites made with a laminated, croissant-like base instead of the classic doughy, cakey consistency .
“The first time I took a bite of it, it became very clear to me that we’ve elevated this cookie to a new level and given it the treatment that it deserves,” Breads owner Gadi Peleg said. “I think we have done enough to wink at the nostalgic nature of the cookie — there’s enough there to sort of connect you to the memories that you may have associated with a black and white cookie. But it’s just different enough to bring it into a more modern New York, the New York of today.”
At Kossar’s Bagels & Bialys — which now has three locations across the city and one more on the way — customers will find traditional black and whites sitting alongside all-chocolate or all-vanilla frosted versions, as well as multi-color and M&M-topped versions.
“Some people like only the chocolate, some people like only the vanilla. So we use that as our inspiration to move forward,” said general manager Sharon Bain. “People do love the fact that we’re doing something with the black and white. We’re catering to everyone.”
Kossar’s will frost the cookies with green for St. Patrick’s Day or red for Valentine’s Day, but the reboot is only skin deep. According to Bain, the “black and white refers to the chocolate and vanilla flavors of the frosting, and not the color.”
For Brian Zaro, too, the flavor and color innovations are all about customer satisfaction, and this year the new black and white varieties are also available at the Zaro’s outpost at the Bryant Park Winter Village. “It’s new for us,” Zaro said. “But so far so good.”
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Stop Platforming Bigotry and Hate: We Can’t Build Bridges with Destructionists
US Rep. Alexandria Ocasio-Cortez (D-NY). Photo: Mike Jourdan/Flickr.
A society that cannot distinguish between a critic and a destructionist is a society in the process of dismantling itself.
For decades, the leaders of Western institutions — universities, legacy media, and political think tanks — have operated on the Liberal Consensus Model. This model assumes that every stakeholder, no matter how radical, ultimately wants a seat at the table to negotiate a better version of the status quo.
But we are currently witnessing the total collapse of this assumption. Institutions are mistaking a siege for a negotiation.
The “Destructionist” does not want a seat at the table; they want to use the wood for kindling. When an institution offers a “bridge” to someone whose starting premise is the dismantling of liberal democracy or the erasure of a people, they aren’t practicing “inclusion.” They are providing a tactical ramp for an assault.
This is not a “Left” or “Right” problem; it is a vulnerability of the center. Across the political spectrum, we see the same mechanics of “laundering” at work — where moderate leaders trade their institutional credibility for access to a radical’s megaphone.
On the left, we see the normalization of figures like Hasan Piker. When the “Pod Save America” crew or politicians like Alexandria Ocasio-Cortez (D-NY) treat Piker as a “bold youth voice,” they are signaling that his destructionist starting points — such as supporting the eradication of Zionism — are within the bounds of a reasonable democratic coalition.
They frame it as “outreach,” failing to realize that they are importing eliminationist rhetoric into the heart of the mainstream.
On the right, the rot is equally visible in the laundering of Tucker Carlson. When Kevin Roberts, President of the Heritage Foundation, or politicians like Vice President JD Vance defend Carlson even as he platforms Holocaust revisionists and Nazi apologists, they are breaking a decades-old covenant. By framing Carlson’s descent into conspiratorial bigotry as “challenging the establishment,” they are laundering a brand of hatred that was rightly ostracized from the movement generations ago.
In both cases, these “bridge-builders” suffer from a form of institutional narcissism: the belief that their own empathy or political utility is powerful enough to transcend a destructionist ideology. They believe they can negotiate a floor plan with an arsonist who has already lit the match.
It is common to lump these figures in with Joe Rogan, but the distinction is critical for understanding where our accountability must lie.
Rogan is a private citizen having a public conversation. While he causes undeniable material harm by uncritically platforming bigoted views –and we should absolutely pressure him to do better — he is fundamentally only representing himself.
Conversely, we must hold the Ezra Kleins, the Jon Favreaus, and the Heritage Foundations to a far higher standard because they represent institutions. When a gatekeeper stops guarding the gate on behalf of an institution, the gate ceases to exist. Rogan is a symptom of a culture that finds fire interesting; these institutional leaders are the architects who were supposed to be building the firewalls. Their failure is not just an error in judgment; it is professional malpractice.
The solution is not state-censorship, but a renewal of communal self-respect. We must re-learn the lesson of how we defeated the KKK: we didn’t “win the debate” at a shared seminar; we made the white hood socially disqualifying.
The path forward requires a two-fold strategy:
1. Enforce “Social Jail”
We must return to a model of principled ostracization. If your starting point is the destruction of a people or the subversion of the democratic covenant, you belong in “social jail.” This is not “cancel culture” — which often offers no path back — but a boundary. Social jail allows for repair. When an individual renounces the destructionist framework and demonstrably accounts for the harm they’ve advocated through public renunciation and restorative action, the door can be reopened. But until then, the line must be held.
2. Critical Friction vs. Laundering
Journalists and pundits must stop acting as facilitators. If they choose to engage with these figures, the “friendly engagement” model must be replaced with hostile exposure. You can interview an arsonist about why he likes fire, but you don’t hire him as a fire safety consultant.
The standard defense for this laundering is the phrase: “I don’t agree with everything he says.”
In the context of eliminationist bigotry, this is not a defense; it is a confession of moral cowardice — or at best, professional dereliction. To be a journalist or a civic leader is to have the courage to name the “tripwire.” If you platform a bigot, you have a professional obligation to state, explicitly, which of their hateful taboos you oppose. If you refuse to name the bigotry — if you treat it as a mere “difference of opinion” — you are not conducting an interview; you are providing a sanitation service.
We have spent years building bridges with people who are committed to destroying them. We have watched as they used those bridges to infiltrate our schools, our media, and our political parties.
It is time to stop being the architects of our own demise. If we cannot say “No” to those who wish to see our foundations destroyed, our “Yes” to progress and our democratic system will eventually mean nothing at all. We must stop exhausting our moral vocabulary on minor transgressions so that we have the collective clarity required to name the destructionists for what they are.
It is time to stop building the bridge and start holding the line.
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78 Years Later, the Palestinian Authority Still Dreams of Israel’s Demise
Lebanese President Joseph Aoun meets with Palestinian Authority President Mahmoud Abbas at the presidential palace in Baabda, Lebanon, May 21, 2025. Photo: REUTERS/Mohamed Azakir
As Israel celebrates the 78th anniversary of its Independence, the Palestinian Authority (PA) and its government-run media continue to promote the ideology that Israel has no right to exist and is a temporary “occupation” that will soon vanish.
Here are some examples that Palestinian Media Watch (PMW) has documented recently:
PA Jerusalem District Spokesman Ma’arouf Al-Rifai: “Ever since Allah created this land, we have continued to live here and defend it, we are the spearhead on defending these holy sites.
The occupation [i.e., Israel] is ultimately destined to disappear.” [emphasis added]
[Official PA TV, Individuals, Jan. 31, 2026]
Palestinian National Council member Dr. Shafiq Al-Talouli: “This state [i.e., Israel] is revealing the true face of the occupation that has stolen Palestine since 1948, and which relies on the same ideology of carrying out forced expulsion, and which strives through the use of force, committing massacres, starvation, and the like to remove the Palestinian people from its land.” [emphasis added]
[Official PA TV, Topic of the Day, Nov. 6, 2025]
Official PA TV programs, interviews, and documentaries repeat the ideology that Israel’s existence is temporary:
Official PA TV Israeli affairs “expert” Nizar Nazzal: “Palestine is the compass, and here the empires crashed down. Whether it was the Mongols, the Crusaders, or others. Therefore, these empires [i.e., Israe] too, here on the land of Palestine, will crash down.” [emphasis added]
[Official PA TV, Topic of the Day, Jan. 20, 2026]
The PA tells its people that Israelis, deep down, agree that Israel is doomed:
Official PA TV narrator: “Even in the depths of the Israeli public, there is an understanding that their presence here is temporary. The dual citizenship of the soldiers and settlers is not just a coincidence but rather an escape plan ready to be executed if the balance of powers changes.”
Jurist Sufian Siyam: “The Israeli knows in his subconscious mind that his existence on this land is temporary. …In 2006, there was an Israeli soldier named Gilad Shalit. We were surprised to discover later that Gilad Shalit has French citizenship … Israeli soldier Edan Alexander [a hostage captured and released during Hamas’ Oct. 7 war] has American citizenship. Why do the Israeli soldiers and Israeli civilians insist on having another citizenship besides Israeli citizenship? Because deep in his heart, his grandfather before him and his son after him knew that his existence on this land is temporary.” [emphasis added]
[Official PA TV, Time Without Ceasefire, Jan. 28, 2026]
Whether from PA officials or its state media, the message to Palestinians remains constant: Israel has no right to exist, Israel is temporary, Palestinians are permanent, and time will erase the Jewish State.
At the same time, the PA continues to demand Western governments fund this culture of hate and rejectionism while choosing to look the other way.
The author is a contributor to Palestinian Media Watch, where a version of this article first appeared.
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PA Libel: Jewish Scripture Says Non-Jews Are ‘Pigs in the Form of Humans to Serve the Jews’
Palestinians shout slogans at the compound that houses Al-Aqsa Mosque, known to Muslims as Noble Sanctuary and to Jews as Temple Mount, following clashes with Israeli security forces in Jerusalem’s Old City April 15, 2022. REUTERS/Ammar Awad
In addition to its eliminationist rhetoric, the Palestinian Authority (PA)’s brainwashing of its people is ongoing and effective.
Palestinian Media Watch regularly documents that ordinary Palestinians echo the antisemitic and Nazi-like statements by PA leaders and officials. The PA portrays Jews as being “arrogant by nature,” and planning to “subjugate the entire world.” Palestinian citizens adopt and repeat these teachings.
Accordingly, anti-Israeli activists spread the libel that the Jewish Talmud teaches that non-Jews are “pigs in the form of humans [created] to serve the Jews”:
Anti-Israeli activist in the Jordan Valley Ayman Ghraib: “The colonialism began in the [Jewish] religious schools where the colonialists [i.e., Jews] were educated to hate the Arabs and Palestinians and everything that is not Jewish.
We have obtained booklets that contain an exact quote from the Talmudic text — that non-Jews are pigs that God created in the form of humans to serve the Jews … In their religious books it is written that Allah created this [olive] tree for the Jews … and if they cannot enjoy its fruits, they should burn it.” [emphasis added]
[Official PA TV, Crops, April 6, 2026]
The Talmud contains no such statement about non-Jews being pigs.
Even as Palestinians falsely accuse Jews of dehumanizing non-Jews, the PA itself portrays Jews as sub-human.
In the words of PA leader Mahmoud Abbas’ advisor, Jews are “grazing herds of humanoids … apes and pigs.” Recently, a Palestinian in Lebanon expressed a similar view, saying Jews are “pigs and donkeys”:
Lebanese singer and actor Abd Asqoul: “The enemy [Israel] is very stupid. He does not understand that it is impossible, regardless of what will be, there is something that lives inside us [Palestinians] … But this pig is not just a pig, he is a donkey who does not understand.
He thought my identity is a few papers and flour, and it escaped him that I am from the seed of heroes. .. My identity is land and rock and the sand of the beaches with shells and the blue color in their waters, from Rosh Hanikra [i.e., on Israel’s northern border] to proud Umm Al-Rashrash [i.e., Eilat, Israel’s southern border].” [emphasis added]
[Official PA TV, The Creativity of the Refugee Camp, Jan. 20, 2026]
The Palestinian Authority’s antisemitism also portrays Jews as the “enemy of humanity.” A Palestinian academic and former PA deputy minister stressed this recently, specifying that Jews are not only the “enemy” of Palestinians, but of all “humanity”:
Bethlehem University political science lecturer and former PA Deputy Minister of Jerusalem Affairs Sa’id Yaqin: “Jerusalem … is also the strongest symbol in this conflict, which is being waged with this enemy [i.e., Israel]. This is the enemy of humanity and not of the Palestinian people.” [emphasis added]
[Official PA TV, March 14, 2026]
The author is the Founder and Director of Palestinian Media Watch, where a version of this article first appeared.