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When it comes to a classic Jewish cookie, New York bakeries go beyond black and white
(New York Jewish Week) – As far as New York Jewish desserts go, perhaps the most ubiquitous is the black and white cookie, that soft, sweet, frosted treat found at bakeries and bagel stores throughout the city.
Black and white cookies, sometimes called half-moon cookies, are understood by most to be a Jewish dessert. “Seinfeld” once dedicated an episode to singing their praises. “You see, Elaine, the key to eating a black and white cookie is that you wanna get some black and some white in each bite,” Jerry says. “Nothing mixes better than vanilla and chocolate. And yet still somehow racial harmony eludes us. If people would only look to the cookie, all our problems would be solved.”
But now, in a testament to New Yorkers’ innovation — or possibly the old adage, “everything old is new again” — bakeries across the city are riffing upon this tried-and-true classic. These days, black and white cookies are available in a myriad of colors and flavors: yellow and blue to support Ukraine, red to celebrate Valentine’s Day, brown and yellow to mark the merger of banana, chocolate and hazelnut.
The banana walnut flavored black and white cookie. (Zaro’s Family Bakery)
The latter is one of six new flavor combinations at Zaro’s Family Bakery, where brothers and fourth-generation owners Brian, Michael and Scott Zaro have wholeheartedly embraced new versions of the two-tone classic. Earlier this month, the bakery unveiled its new black and white cookie color and flavor combinations, which include orange and white (cream cheese frosted carrot cake), green and black (mint chip), as well as an M&M-topped cookie, a sprinkle-filled birthday cake flavor and a cookies and cream flavor.
“We’ve been making the black and white cookie for 95 years,” Brian Zaro, who has been working full time for his family’s business since 2006, told the New York Jewish Week. “My brother, Scott, had a vision to make an iconic item that meets innovation.”
A carrot cake flavored cookie is topped with orange and white cream cheese frosting. (Zaro’s Family Bakery)
The black and white is one of the signature offerings at Zaro’s, which is known for setting up shop in New York’s biggest transit hubs, including Grand Central Terminal, Penn Station and LaGuardia airport. The bakery’s website boasts that it sells over 90,000 black and white cookies annually, and this season’s new flavors join Zaro’s chocolate chip black and whites, which they have been offering for several years, Brian said. (Black and white on the outside, with chocolate chips baked into the dough.)
Of course, these creative interpretations prompt an obvious question: How far can a bakery stray from chocolate and vanilla before a black and white is no longer a black and white?
“It’s a valid point,” Brian Zaro admits. “But right now, yes, it’s a black and white. That could change; we always try to be as open-minded as possible.”
Shannon Sarna, author of “Modern Jewish Baker” and editor at our partner site The Nosher, agrees. “I’m not a purist,” she said. “I don’t think they have to be black and white to be a real black and white cookie.”
For Sarna, what are most important to the integrity of a black and white are the flavors and technique. “A good black and white cookie is going to have a little taste of vanilla or orange or lemon zest that might be in the dough,” she said. “It’s got to have a good quality icing. It’s not going to just taste like sugar. It’s going to have a little chocolate flavor and it’s going to have a little bit of the white, more vanilla-y taste.”
For some, the doughy cookie with its signature bi-color frosting is only as good as the sense of nostalgia it offers. As the New York Times wrote back in 1998, “Today’s black-and-whites cannot compare with the black-and-whites of yesteryear, of course, just as no mayor will ever be as good at LaGuardia and no team as beloved as the Dodgers.” Sarna, who grew up in New York, calls black and whites “the cookies of my childhood.”
The black and whites as we know them were said to have been popularized by the Upper East Side’s Glaser’s Bake Shop, which was founded in 1902 by John Herbert Glaser. Glaser reportedly brought the black and white recipe with him when he immigrated to the United States from Bavaria.
Third-generation owner Herb Glaser, who ran the bakery with his brother until it closed for good in 2018, is not able to confirm this — but, at 70, he says that they were a feature of the bakery since he was a young boy.
Though he now lives “in the country,” Glaser is well aware of the new black and white trends. “Some of the businesses are making them a little too outrageous,” he said. “They’re not really black and whites anymore.”
Still, Glaser said that his bakery did occasionally make the cookies in different colors — for graduation parties, schools and, most notably, in orange and blue when the Mets were in the World Series in 1986. “I’m a traditionalist but I understand,” Glaser added. “It’s a marketing thing and that’s fine. It’s a way to stay in business.”
“I think there’s a sort of New York pride associated with it as ‘the New York cookie,’ and it just so happens to be a really good cookie,” said Noah Aris, the baker and proprietor of The Cardamom Man, which sells its baked goods online and at street markets. Aris bakes black and whites with blue and gold frosting as a fundraiser for humanitarian relief in Ukraine. In addition to lemon zest in the dough, Aris has added lavender, leaving the dough flecked with dots of purple.
The different colors “help start a conversation for me to talk about what I’m about as a bakery and raising money for Ukraine,” he said. “Then you hear [the customers’] story about their experiences with black and whites. It’s fun.”
Breads Bakery started baking black and whites with their signature laminated dough when they opened their Upper East Side location last year. “I operate under the simple thesis that when you give people something great they’ll appreciate it regardless of what their expectation may have been.” Peleg said. (Ashley Solter)
At some bakeries, innovation starts in the dough. Last holiday season, Breads Bakery rolled out black and whites made with a laminated, croissant-like base instead of the classic doughy, cakey consistency .
“The first time I took a bite of it, it became very clear to me that we’ve elevated this cookie to a new level and given it the treatment that it deserves,” Breads owner Gadi Peleg said. “I think we have done enough to wink at the nostalgic nature of the cookie — there’s enough there to sort of connect you to the memories that you may have associated with a black and white cookie. But it’s just different enough to bring it into a more modern New York, the New York of today.”
At Kossar’s Bagels & Bialys — which now has three locations across the city and one more on the way — customers will find traditional black and whites sitting alongside all-chocolate or all-vanilla frosted versions, as well as multi-color and M&M-topped versions.
“Some people like only the chocolate, some people like only the vanilla. So we use that as our inspiration to move forward,” said general manager Sharon Bain. “People do love the fact that we’re doing something with the black and white. We’re catering to everyone.”
Kossar’s will frost the cookies with green for St. Patrick’s Day or red for Valentine’s Day, but the reboot is only skin deep. According to Bain, the “black and white refers to the chocolate and vanilla flavors of the frosting, and not the color.”
For Brian Zaro, too, the flavor and color innovations are all about customer satisfaction, and this year the new black and white varieties are also available at the Zaro’s outpost at the Bryant Park Winter Village. “It’s new for us,” Zaro said. “But so far so good.”
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Candace Owens and the Dangerous Myth of ‘Talmudic Jews’
In a recent viral video responding to Ben Shapiro’s accurate description of her long-standing pattern of spreading baseless fear and animus, Candace Owens urged her audience to “wake up” about Jews, Judaism, and what she called “Talmudic Jews.”
As part of that exhortation, she recommended a book titled The Talmudic Jew, presenting it not as a historical artifact, but as a suppressed key to understanding not only Shapiro, but Jewish behavior and morality writ large.
This is not a new genre of argument. It is one of the oldest weapons in the antisemitic arsenal.
Owens’ framing follows a familiar script: for those predisposed to view Jews as powerful, alien, or suspect, the explanation is presumed to lie hidden in Jewish religious texts.
The Talmud, in this telling, is not a complex legal and ethical corpus but a secret code — one that allegedly explains Jewish behavior and justifies suspicion toward Jews as a group. Owens’ invitation for non-Jews to “wake up” is actually an invitation to stop seeing Jews as human beings — let alone as neighbors or fellow citizens — and to begin seeing them as something else entirely: a threat.
In the same video, Owens widens the accusation. She urges viewers to believe that Jews are behind conflicts pitting “Christian against Christian” and “Christians against Muslims” around the world — an echo of a medieval antisemitic fantasy that casts Jews as the hidden engineers of war and civilizational collapse. This trope, documented for centuries, has no basis in history. Its function is not explanation but absolution: it diverts responsibility away from actual political, religious, and imperial actors, and deposits it onto a convenient, ever-available scapegoat.
Owens then extends this logic further, telling Black audiences that “white people” were not responsible for the Transatlantic slave trade — or slavery more broadly — and that Jews were. This claim is not merely false; it is grotesque.
The Transatlantic slave trade was a European enterprise, driven by explicitly European Christian empires — British, Dutch, Spanish, Portuguese, French, and later American — whose colonial economies depended on enslaved labor. Likewise, the vast Saharan and Indian Ocean slave trades were driven primarily by Arab-Muslim empires and traders over many centuries. Between roughly the 7th and 19th centuries, European and Arab imperial systems conquered and controlled much of the known world — and they were the principal engines of slavery wherever it was practiced. Jews, overwhelmingly a tiny, marginalized minority without imperial power, were not — and could not have been — the drivers of these systems.
The Talmudic Jew, the book Owens cites approvingly as the purported “key” to understanding Jews, was written by August Rohling, an Austrian, German-language Catholic theologian of the late 19th century whose work relied on mistranslations, selective quotation, and outright fabrication. Rohling did not attempt to understand rabbinic Judaism. His aim was polemical: to portray Judaism as inherently immoral and hostile toward non-Jews, and to argue that Jewish emancipation in Western Europe had been a catastrophic mistake.
Rohling’s book was discredited even in his own time. Contemporary scholars demonstrated that he mistranslated Hebrew and Aramaic texts, stripped legal debates of context, treated marginal opinions as binding doctrine, and in some cases invented quotations outright. Yet the book endured because it served a purpose: it gave readers permission to see Jews not merely as wrong, but as inherently dangerous.
That durability proved deadly. In the 20th century, Rohling’s arguments were revived and repurposed by Nazi ideologues, who cited anti-Talmud literature like The Talmudic Jew as supposed evidence that Jewish tradition itself justified exclusion, persecution, and annihilation. The book did not cause the Holocaust — but it helped supply the intellectual scaffolding that made genocide conceivable.
Owens’ amplification of Rohling is therefore not incidental. It places her squarely within a long and infamous lineage of antisemitic accusations that treat Jews as the hidden hand behind social conflict, moral decay, and historical evil.
When Owens speaks of “Talmudic Jews,” she is not describing a religious practice. She is issuing an indictment: that Jews are governed by a hidden code that renders them morally alien and hostile to the societies in which they live. That indictment depends on a fundamental misrepresentation of the Talmud itself.
The Talmud is not a single book or a secret code. It is a sprawling legal record spanning centuries, comprising 63 tractates and more than 2,700 folio pages, dense with debate, disagreement, and layered interpretation. It preserves arguments rather than decrees, questions rather than answers, and features minority opinions alongside majority rulings. To lift a line from this corpus and present it as “what Jews believe” is not scholarship. It is distortion.
That distortion is not accidental. It is the engine of a genre designed to turn Jewish complexity into Jewish hate.
Candace Owens presents herself as a truth-teller urging her audience to “wake up.” What she is really doing is attempting to mainstream a discredited and dangerous form of antisemitic propaganda — one that history has already tested and found catastrophic. When such claims are broadcast by someone with her reach and influence, they do not merely misinform. They habituate. They train audiences to see Jews as a civilizational menace. And once a people are cast as a menace, cruelty is easily rebranded as responsibility — and even as self-defense.
Terrible moments in history do not repeat themselves automatically. They are repeated when influential figures persuade their followers that ancient libels are newly discovered truths.
Micha Danzig is an attorney, former IDF soldier, and former NYPD officer. He writes widely on Israel, Zionism, antisemitism, and Jewish history. He serves on the board of Herut North America.
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We Need Elie Wiesel’s ‘Against Despair’ Right Now
The late Professor Elie Wiesel, speaking at the Algemeiner’s 40th anniversary gala, on April 22, 2013. Photo: Sarah Rogers / Algemeiner.
As antisemitism is again surging across the world, it can feel frightening and isolating to be Jewish.
The familiar question returns: how do we hold on to our identity and our pride, when the world seems intent on testing both?
Every generation of Jews has faced its own test of endurance. Ours is unfolding now, as antisemitism again plagues our streets, our campuses, and our interpersonal relationships. Many Jews feel vulnerable, isolated, and unsure how to respond.
In 1973, shortly after the Yom Kippur War, Elie Wiesel answered that question in a speech at the United Jewish Appeal’s National Conference.
Wiesel addressed a Jewish community grappling with fear and uncertainty, reeling from the surprise attack that cost the lives of more than 2,500 Israelis. Decades later, that speech, titled Against Despair, offers a roadmap for reclaiming our pride by drawing strength from our history and traditions.
Against Despair begins with a striking observation about our people: “To me, the essence of Jewish history is mystical and not rational. From the strictly rational viewpoint, we should have long ago yielded to the pressures and laws of the enemy … The mystery of our survival is matched only by our will to survive in a society embarrassed and annoyed by our presence.”
It is a reminder that Jewish endurance stems from the countless generations of Jews who chose courage over surrender. We survive because our history, culture, and traditions carry us forward in a world that has too often attempted to eliminate all three.
As he continues, Wiesel reminds us that no Jewish person is ever truly alone. He says, “When Jews are sad in Jerusalem, Jews everywhere reflect their sadness … An assault on Jews anywhere means an attempt to humiliate Jews everywhere.”
The individual may struggle, but we are connected across time and space. Facing adversity is not only about personal resilience — it is about our collective responsibility to safeguard the moral center of our people.
Professor Wiesel shows us how to confront despair head-on. He teaches that surviving and resisting antisemitic persecution while remaining Jewish is more than a physical phenomenon; it’s an existential one that has sustained Judaism across millennia, a way to honor all those who came before. He reminds us that choosing life is an active endeavor that takes precedence over mourning. Jewish joy and Jewish education are themselves acts of resistance.
“Faced with despair,” said Wiesel, “the most difficult but most beautiful [option] of all [is] to face the human condition and do so as a Jew … We shall resist them in our own Jewish way, which means that we will not allow them to tell us when to be joyous and when to mourn, when to sing and when to be silent.”
This is the heart of Wiesel’s thesis: Jewish identity is itself a moral stance. To live as a Jew is to face life, history, and human cruelty with awareness, integrity, and hope. Even when the world seems hostile, even when antisemitism threatens, Wiesel shows us that we are called to endure, to remember, and to celebrate Jewish life with pride.
Reading Against Despair is a practical guide for living proudly and resiliently in a difficult world. Ultimately, Wiesel asserts that despair is not an option. Jewish survival has always required vigilance, courage, and the refusal to let hatred define us.
“For this is the essence of being Jewish; never to give up — never to yield to despair.”
Every Jewish person should read Against Despair. Not simply to reflect on the past, but to understand how Jewish history, values, and traditions offer strength for the present. For Professor Wiesel, hope is not something one passively receives. Instead, it is a necessary asset we must create for ourselves, a personal duty we owe to our forebears and our children alike.
Against Despair is more than a speech; it is a call to action. It shows us how to meet the modern expressions of age-old antisemitism with the ideas that sustained Wiesel and other Survivors in the darkest of times.
Our very existence is proof that Jewish hope is not naive. It is our essence and our inheritance. We must follow Wiesel’s example by reminding ourselves and the world of how we’ve endured for millennia: taking pride in our Jewishness and fighting to ensure that our descendants have the opportunity to do the same.
Mike Igel is the Chair of The Florida Holocaust Museum’s Wiesel Archive & Legacy Council.
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If Israel Wants to Increase Immigration, It Should Take These Steps
New olim disembark at Tel Aviv’s Ben Gurion Airport on the first charter aliyah flight after he Oct. 7, 2023, Hamas attacks, arriving to begin new lives in Israel. Photo: The Algemeiner
Gideon Sa’ar, Israel’s Minister of Foreign Affairs, recently made an impassioned plea for Jews to “come home” in light of surging antisemitism around the globe, including the Bondi Beach massacre in Australia.
But antisemitism alone won’t trigger a mass exodus of Jews to Israel — at least not yet. If Israeli leaders really want to persuade large numbers of Jews, especially Jews in the West, to immigrate to Israel, they must make some fundamental changes to the country. Right now, there are too many aspects of life in Israel that make it unattractive to Western Jews.
For instance, the whole process of immigrating to Israel can be quite daunting, especially if Israeli authorities question your Jewishness.
While Israel’s Law of Return grants any Jew the right to come to the country as an “oleh” (immigrant), this isn’t what always happens in practice, particularly when radical rabbis get involved. Thus, a prospective oleh is often required to produce some sort of proof, such as a letter from a local rabbi, attesting to their religious involvement in the Jewish community, when all they should be legally required to produce is proof of their Jewish ethnicity.
Worse still, Israel doesn’t recognize many non-Orthodox streams of Judaism, which is extremely problematic considering that most Jews in the West are not Orthodox. In short, many Jews in the West won’t immigrate to Israel if the state doesn’t recognize them as Jews.
Many Western Jews who are secular also won’t want to live in a country where there’s no public transportation on Saturdays or other Jewish holidays and no civil marriage or divorce. Hence, if Israel’s leaders are intent on persuading Jews in the West to immigrate to the Jewish State, they should reform some of these onerous religious restrictions.
Another major impediment to persuading Jews in the West to “come home” is Israel’s living standards. Right now, most Jews in the West enjoy a better standard of living than Israel can offer. To improve Israel’s standard of living, the Bank of Israel, OECD, and Israel’s Ministry of Finance have made a number of recommendations, including increasing labor productivity by reducing regulation and encouraging more Haredi men and Arab Israelis to participate in the workforce.
One major problem with Israel’s living standards is the high cost of living, which is among the highest in the OECD group of countries. Few Jews in the Diaspora will want to immigrate to Israel if they know the country’s cost of living is so absurdly high. The solution advocated by the OECD, former Competition Authority heads, and social protest movements is increasing competition in the economy and reducing import barriers. Israelis pay high prices for many goods, especially food products, due to the dominance of large conglomerates and monopolies, as well as restrictions on imports.
Housing is also very expensive in Israel. In fact, housing costs are the single largest drag on household living standards in the country. To alleviate this, the Bank of Israel, State Comptroller, and housing task forces have recommended measures such as releasing more state land faster for residential development and speeding up the country’s planning and permitting process, which is among the slowest in the OECD.
Over the last few years, the government has made some reforms to lower the cost of living and raise living standards, but there’s still much more to be done. Change is slow due to many factors, including the nature of Israel’s fractured party politics and the difficulty of creating and maintaining coalition governments, as well as resistance to reform by powerful business interests. Furthermore, Israel’s immense security challenges consume budgetary resources, political attention, and bureaucratic capabilities.
Indeed, perhaps the biggest factor discouraging Jews in the West from immigrating to Israel is the security situation. After all, many Jews would be hesitant to leave the West, where the prospect of war is almost zero, and go live in Israel, a country surrounded by bloodthirsty enemies determined to wipe it off the map. Unfortunately, Israel’s ability to control its security situation is limited, because peace is simply not possible if Israel’s enemies don’t want it.

