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Why a liberal Zionist rabbi isn’t taking to the streets over Israel’s judicial reform plan
(JTA) — Israel’s 75th anniversary was supposed to be a blowout birthday party for its supporters, but that was before the country was convulsed by street protests over the right-wing government’s proposal to overhaul its judiciary. Critics call it an unprecedented threat to Israel’s democracy, and supporters of Israel found themselves conflicted. In synagogues across North America, rabbis found themselves giving “yes, but” sermons: Yes, Israel’s existence is a miracle, but its democracy is fragile and in danger.
One of those sermons was given a week ago Saturday by Rabbi Ammiel Hirsch of Manhattan’s Stephen Wise Free Synagogue, expressing his “dismay” over the government’s actions. Hirsch is the former head of ARZA, the Reform movement’s Zionist organization, and the founder of a new organization, Amplify Israel, meant to promote Zionism among Reform Jews. He is often quoted as an example of a mainstream non-Orthodox rabbi who not only criticizes anti-Zionism on the far left but who insists that his liberal colleagues are not doing enough to defend the Jewish state from its critics.
Many on the Jewish left, meanwhile, say Jewish establishment figures, even liberals like Hirsch, have been too reluctant to call out Israel on, for example, its treatment of the Palestinians — thereby enabling the country’s extremists.
In March, however, he warned that the “Israeli government is tearing Israeli society apart and bringing world Jewry along for the dangerous ride.” That is uncharacteristically strong language from a rabbi whose forthcoming book, “The Lilac Tree: A Rabbi’s Reflections on Love, Courage, and History,” includes a number of essays on the limits of criticizing Israel. When does such criticism give “comfort to left-wing hatred of Israel,” as he writes in his book, and when does failure to criticize Israel appear to condone extremism?
Although the book includes essays on God, Torah, history and antisemitism, in a recent interview we focused on the Israel-Diaspora divide, the role of Israel in the lives of Diaspora Jews and why the synagogue remains the “central Jewish institution.”
The interview was edited for length and clarity.
Jewish Telegraphic Agency: You gave a sermon earlier this month about the 75th anniversary of Israel’s founding, which is usually a time of celebration in American synagogues, but you also said you were “dismayed” by the “political extremism” and “religious fundamentalism” of the current government. Was that difficult as a pulpit rabbi?
Rabbi Ammiel Hirsch: The approach is more difficult now with the election of the new government than it has been in all the years of the past. Because we can’t sanitize supremacism, elitism, extremism, fundamentalism, and we’re not going to. Israel is in what’s probably the most serious domestic crisis in the 75-year history of the state. And what happens in Israel affects American Jewry directly. It’s Israeli citizens who elect their representatives, but that’s not the end of the discussion neither for Israelis or for American Jews. At the insistence of both parties, both parties say the relationship is fundamental and critical and it not only entitles but requires Israelis and world Jews to be involved in each other’s affairs.
For American Jewry, in its relationship with Israel, our broadest objective is to sustain that relationship, deepen that relationship, and encourage people to be involved in the affairs in Israel and to go to Israel, spend time in Israel and so forth, and that’s a difficult thing to do and at the same time be critical.
American Jews have been demonstrating here in solidarity with the Israelis who have been protesting the recent judicial overhaul proposals in Israel. Is that a place for liberal American Jews to make their voices heard on what happens in Israel?
I would like to believe that if I were living in Israel, I would be at every single one of those demonstrations on Saturday night, but I don’t participate in demonstrations here because the context of our world and how we operate is different from in Israel when an Israeli citizen goes out and marches on Kaplan Street in Tel Aviv. It’s presumed that they’re Zionists and they’re speaking to their own government. I’m not critical of other people who reach a different perspective in the United States, but for me, our context is different. Even if we say the identical words in Tel Aviv or on West 68th Street, they’re perceived in a different way and they operate in a different context.
What then is the appropriate way for American Jews to express themselves if they are critical of an action by the Israeli government?
My strongest guidance is don’t disengage, don’t turn your back, double down, be more supportive of those who support your worldview and are fighting for it in Israel. Polls seem to suggest that the large majority of Israelis are opposed to these reforms being proposed. Double down on those who are supportive of our worldview.
You lament in your book that the connections to Israel are weakening among world Jewry, especially among Jewish liberals.
The liberal part of the Jewish world is where I am and where the people I serve are by and large, and where at least 80% of American Jewry resides. It’s a difficult process because we’re operating here in a context of weakening relationship: a rapidly increasing emphasis on universal values, what we sometimes call tikkun olam [social justice], and not as a reflection of Jewish particularism, but often at the expense of Jewish particularism.
There is a counter-argument, however, which you describe in your book: “some left-wing Jewish activists contend that alienation from Israel, especially among the younger generations, is a result of the failures of the American Jewish establishment” — that is, by not doing more to express their concerns about the dangers of Jewish settlement in the West Bank, for example, the establishment alienated young liberal Jews. You’re skeptical of that argument. Tell me why.
Fundamentally I believe that identification with Israel is a reflection of identity. If you have a strong Jewish identity, the tendency is to have a strong connection with the state of Israel and to believe that the Jewish state is an important component of your Jewish identity. I think that surveys bear that out. No doubt the Palestinian question will have an impact on the relationship between American Jews in Israel as long as it’s not resolved, it will be an outstanding irritant because it raises moral dilemmas that should disturb every thinking and caring Jew. And I’ve been active in trying to oppose ultra-Orthodox coercion in Israel. But fundamentally, while these certainly are components putting pressure on the relationship between Israel and Diaspora Jewry, in particular among the elites of the American Jewish leadership, for the majority of American Jews, the relationship with Israel is a reflection of their relationship with Judaism. And if that relationship is weak and weakening, as day follows night, the relationship with Israel will weaken as well.
But what about the criticism that has come from, let’s say, deep within the tent? I am thinking of the American rabbinical students who in 2021 issued a public letter accusing Israel of apartheid and calling on American Jewish communities to hold Israel accountable for the “violent suppression of human rights.” They were certainly engaged Jews, and they might say that they were warning the establishment about the kinds of right-wing tendencies in Israel that you and others in the establishment are criticizing now.
Almost every time I speak about Israel and those who are critical of Israel, I hold that the concept of criticism is central to Jewish tradition. Judaism unfolds through an ongoing process of disputation, disagreement, argumentation, and debate. I’m a pluralist, both politically as well as intellectually.
In response to your question, I would say two things. First of all, I distinguish between those who are Zionist, pro-Israel, active Jews with a strong Jewish identity who criticize this or that policy of the Israeli government, and between those who are anti-Zionists, because anti-Zionism asserts that the Jewish people has no right to a Jewish state, at least in that part of the world. And that inevitably leads to anti-Jewish feelings and very often to antisemitism.
When it came to the students, I didn’t respond at all because I was a student once too, and there are views that I hold today that I didn’t hold when I was a student. Their original article was published in the Forward, if I’m not mistaken, and it generated some debate in all the liberal seminaries. I didn’t respond at all until it became a huge, multi-thousand word piece in The New York Times. Once it left the internal Jewish scene, it seemed to me that I had an obligation to respond. Not that I believe that they’re anti-Zionist — I do not. I didn’t put them in the BDS camp [of those who support the boycott of Israel]. I just simply criticized them.
Hundreds of Jews protest the proposed Israeli court reform outside the Israeli consulate in New York City on Feb. 21, 2023. (Gili Getz)
You signed a letter with other rabbis noting that the students’ petition came during Israel’s war with Hamas that May, writing that “those who aspire to be future leaders of the Jewish people must possess and model empathy for their brothers and sisters in Israel, especially when they are attacked by a terrorist organization whose stated goal is to kill Jews and destroy the Jewish State.”
My main point was that the essence of the Jewish condition is that all Jews feel responsible one for the another — Kol yisrael arevim zeh bazeh. And that relationship starts with emotions. It starts with a feeling of belongingness to the Jewish people, and a feeling of concern for our people who are attacked in the Jewish state. My criticism was based, in the middle of a war, on expressing compassion, support for our people who are under indiscriminate and terrorist assault. I uphold that and even especially in retrospect two years later, why anyone would consider that to be offensive in any way is still beyond me.
You were executive director of ARZA, the Reform Zionist organization, and you write in your book that Israel “is the primary source of our people’s collective energy — the engine for the recreation and restoration of the national home and the national spirit of the Jewish people.” A number of your essays put Israel at the center of the present-day Jewish story. You are a rabbi in New York City. So what’s the role or function of the Diaspora?
Our existence in the Diaspora needs no justification. For practically all of the last 2,000 years, Jewish life has existed in the Diaspora. It’s only for the last 75 years and if you count the beginning of the Zionist movement, the last 125 years or so that Jews have begun en masse to live in the land of Israel. Much of the values of what we call now Judaism was developed in the Diaspora. Moreover, the American Jewish community is the strongest, most influential, most glorious of all the Jewish Diasporas in Jewish history.
And yet, the only place in the Jewish world where the Jewish community is growing is in Israel. More Jewish children now live in Israel than all the other places in the world combined. The central value that powers the sustainability, viability and continuity of the Jewish people is peoplehood. It’s not the values that have sustained the Jewish people in the Diaspora and over the last 2,000 years, which was Torah or God, what we would call religion. I’m a rabbi. I believe in the centrality of God, Torah and religion to sustain Jewish identity. But in the 21st century, Israel is the most eloquent concept of the value of Jewish peoplehood. And therefore, I do not believe that there is enough energy, enough power, enough sustainability in the classical concept of Judaism to sustain continuity in the Diaspora. The concept of Jewish peoplehood is the most powerful way that we can sustain Jewish continuity in the 21st century.
But doesn’t that negate the importance of American Jewry?
In my view, it augments the sustainability of American Jewry. If American Jews disengage from Israel, and from the concept of Jewish peoplehood, and also don’t consider religion to be at the center of their existence, then what’s left? Now there’s a lot of activity, for example, on tikkun olam, which is a part of Jewish tradition. But tikkun olam in Judaism always was a blend between Jewish particularism and universalism — concern for humanity at large but rooted in the concept of Jewish peoplehood. But very often now, tikkun olam in the Diaspora is practiced not as a part of the concept of Jewish particularism but, as I said before, at the expense of Jewish particularism. That will not be enough to sustain Jewish communities going into the 21st century.
I want to ask about the health of the American synagogue as an institution. Considering your concern about the waning centrality of Torah and God in people’s lives — especially among the non-Orthodox — do you feel optimistic about it as an institution? Does it have to change?
I’ve believed since the beginning of my career that there’s no substitute in the Diaspora for the synagogue as the central Jewish institution. We harm ourselves when we underemphasize the central role of the synagogue. Any issue that is being done by one of the hundreds of Jewish agencies that we’ve created rests on our ability as a community to produce Jews into the next generation. And what are those institutions that produce that are most responsible for the production of Jewish continuity? Synagogues, day schools and summer camps, and of the three synagogues are by far the most important for the following reasons: First, we’re the only institution that defines ourselves as and whose purpose is what we call cradle to grave. Second, for most American Jews, if they end up in any institution at all it will be a synagogue. Far fewer American Jews will receive a day school education and or go to Jewish summer camps. That should have ramifications across the board for American Jewish policy, including how we budget Jewish institutions. We should be focusing many, many more resources on these three institutions, and at the core of that is the institution of the synagogue.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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