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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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The post With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience appeared first on Jewish Telegraphic Agency.
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The harrowing German concept that Donald Trump has not yet managed to achieve
Since the start of his second term, Donald Trump has been following a despot’s playbook. Trump himself has all but acknowledged this, by gleefully sharing with New York Times reporters Maggie Haberman and Jonathan Swan for their new book a “historian’s” assessment that Trump has more power than Attila the Hun, Genghis Khan, Napoleon, Stalin, Mao and Hitler.
Never mind that it wasn’t a historian at all who came to this conclusion, but a longtime friend and caddy of golfer Gary Player. The anecdote shows what’s going on in Trump’s head: the fantasies of an 80-year-old would-be despot who’s more fixated on his place in history than on the concerns of even the MAGA faithful.
What Trump has been up to amounts to nothing less than trying to capture and radicalize the American soul — persecuting immigrants of color, gays, lesbians and other minorities; coarsening Americans into Trump’s own brand of vulgarity; lobbing figurative Molotov cocktails at the rule of law; perverting America’s history; and sowing divisions that echo the raw spite that once split North from South. It’s an attempted American variant of what Germans call Gleichschaltung, the Nazis’ 1933 rapid re-engineering of every facet of German life — business, culture, sports, education, and all else — to conform to the doctrines of Adolf Hitler.
With America’s 250th birthday now behind us, it’s worth asking how far Trump has already taken the country down the path of an American Gleichschaltung.
As Hitler was rising to power, Germany was in a perpetual state of political, economic and social upheaval. During the 15 years between Germany’s World War I defeat and Hitler’s rise to power, roughly a dozen serious attempts were made to overthrow the government — from communist revolutions to right-wing putsches. The best known is Hitler’s own failed Beer Hall Putsch in Munich in 1923.
On the evening of Nov. 8, 1923, Hitler and a contingent of Brown Shirts stormed Munich’s Bürgerbräukeller during a gathering of Bavarian government and community leaders. Climbing onto a chair, Hitler bellowed “The German revolution has begun!” The next day the Nazi leader led 2,000 followers on a march through the city, hoping to incite a nationwide uprising. Bavarian state police were waiting. About a dozen of Hitler’s followers were killed in a fusillade of gunfire. Hitler escaped but was tracked down and arrested. He was given a five-year prison sentence but a Nazi-friendly court granted him parole after only 10 months.
Hitler focused on rebuilding the party. When the Great Depression struck Germany, putting millions out of work, Hitler’s radical and antisemitic pronouncements found resonance among the populace, resulting in increased political power for the Nazi party. As successive coalition governments fell in the face of political and economic turmoil and street violence, the Nazi leader was made chancellor in January 1933 through backroom political dealings.
After fire destroyed the Reichstag on Feb. 27, 1933, there was little stopping the German chancellor on his march to one-man rule. The very next day key civil liberties — including freedom of expression, of the press, and of assembly, as well as protections against house searches and property confiscation — were abruptly suspended by a decree whose title claimed it was “For The Protection of People and State.” Amid mass arrests and terror by Hitler’s Storm Troopers, and with much of the populace already backing the Nazi leader, Gleichschaltung was carried out within two months.
Which brings us to Donald Trump.
The Jan. 6, 2021 assault on the U.S. Capitol echoes the Beer Hall Putsch in one essential respect: a leader inciting followers to march in an attempted coup d’état.
“After this, we’re going to walk down and I’ll be there with you. We’re gonna walk down to the Capitol,” Trump told the MAGA mob at a rally. “Because you’ll never take back our country with weakness. You have to show strength and you have to be strong.” Trump lied; he didn’t accompany them on the march. Back at the White House, he let the violence happen as America watched in horror.
Neither Trump nor Hitler had to stay long in the wilderness. During Hitler’s brief incarceration at Landsberg Prison, Nazi comrades like Rudolf Hess made pilgrimages to visit the boss. For Trump, after retreating to Mar-a-Lago, it became a parade of sycophants — among them the late Lindsey Graham, Matt Gaetz, Lauren Boebert and Marjorie Taylor Greene — each making the journey to pay homage.
Trump’s intent to rule like an authoritarian began manifesting itself on the very first day of his return to the White House.
There was the flurry of Executive Orders on inauguration day, signed with Trump’s Sharpie in carefully choreographed photo-ops. It was all spectacle, as Trump basked in the role of a ruler issuing edicts that were intended to recast the land in his image. “Could you imagine Biden doing this,?” Trump boasted while holding up a freshly signed order. The most outrageous edict was Trump’s pardon of about 1,500 Jan. 6 insurrectionists, akin to Third Reich pardons for Nazis who had been convicted of crimes before Hitler ascended to power.
Trump’s unleashing of ICE and other federal agents to terrorize immigrants showed how far he was willing to go — masked agents making arrests at Home Depot parking lots and inside immigration courts, brutally yanking people out of their vehicles, and in Chicago, a raid that included agents rappelling from a Black Hawk helicopter and using flashbang grenades, automatic weapons, and breaching tools as they burst into apartments.
Trump insists that he is above the law. His most radical acolyte — Stephen Miller — argued that Trump’s absolutist power extends to relations with other countries, an argument for taking Greenland.
And so here we are, a year-and-a-half after Trump’s second inauguration. The republic is battered, bruised and wobbly, but it still stands. To a significant degree this is because of federal courts that have blocked dozens of Trump’s assaults against democracy — often with excoriating words, like these from U.S. District Judge William Young, a Ronald Reagan appointee: “The President’s palpable misunderstanding that the government simply cannot seek retribution for speech he disdains poses a great threat to Americans’ freedom of speech.”
Hitler never faced this kind of judicial opposition. And he was never confronted with the magnitude and fearlessness of citizen resistance that has swept across the US — like the Minneapolis protests triggered by the killings of Renée Nicole Good and Alex Pretti.
Trump’s approval ratings have plummeted because of his war in Iran and soaring consumer prices, some Republicans are finally daring to resist him, the MAGA movement is fraying, Jeffrey Epstein still dogs him, and a snowballing number of Americans are infuriated over Trump’s abuse of his presidential powers to enrich himself and his family — raking in at least $2.2 billion in 2025.
With the midterm elections four months away, our democracy may be facing greater peril than at any time since the Civil War. Like a mortally wounded beast, Trump may resort to desperate measures for survival. He’s already working to poison the midterms — dismantling federal election oversight, suing states to imply their elections are insecure, and stoking daily mistrust about any contest where Democrats might topple Republicans. Each move lays the groundwork for claiming fraud, contesting results, or deploying more extreme measures under the guise of “protecting” the vote.
We needn’t look too far back in history for despots who chose a scorched-earth exit as they faced the loss of power.
The post The harrowing German concept that Donald Trump has not yet managed to achieve appeared first on The Forward.
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The real reason Clavicular is in Israel
Clavicular is partying in Tel Aviv this week.
If you don’t know who that is, first of all, I’m happy for you. Clavicular is a looksmaxxer, part of an online male subculture that subscribes to the idea that becoming as hot as possible is the main, perhaps the only, meaningful thing to do with one’s life, and the only road to success. To achieve peak hotness — “ascend,” in looksmaxxing lingo — followers of the doctrine engage in such activities as hitting themselves in the face with a hammer to supposedly sharpen their jaw line (“bone-smashing”), or taking steroids and meth to improve their physique.
The last time Clav — as people call him, though his real name is Braden Peters — went viral, it was for getting turned down repeatedly by French women during Paris fashion week. The time before that was for dancing with a bunch of far-right influencers, including noted antisemite Nick Fuentes and manosphere titan Andrew Tate, to Kanye West’s Führer-sampling song “Heil Hitler” and singing along to the offensive lyrics.
Which is why Clavicular’s sudden appearance in Israel was such a surprise — and a controversial one. In one video, the bouncer at a Tel Aviv club kicks him out, saying no one who hates Israel is welcome inside. Several Israeli feminist influencers have also decried his visit, pointing to his bad behavior with women. And, of course, countless users online have accused him of normalizing genocide, including mega-popular streamer Hasan Piker. But others are excited by his presence; a female IDF soldier is also appearing in his videos (she’s now facing disciplinary action for the collab), as is Chabad influencer, Yossi Farro and he’s drawn excited crowds in Tel Aviv.
Farro was perhaps the first Jewish influencer to court Clavicular after the “Heil Hitler” incident; his usual schtick is wrapping tefillin with celebrities. But he made a video last month feeding the looksmaxxer the traditional Ashkenazi Shabbat stew cholent — Clav said it was good — and it went viral in the Jewish world, where people decried the effort at rehabilitation. But the clip also went viral with antisemites: Fuentes said he wanted to hang a mezuzah and get in with Jews, too.
The first announcement that Clavicular was in Tel Aviv also came with a post from Farro, crossposted by several large Jewish social media accounts. In the video, Farro gifts Clav a memento that could not be more of our times: a necklace featuring an OpenAI logo with a Star of David in the middle. Later, he posted a video of a conversation with Clavicular calling the biblical Joseph the first looksmaxxer. It felt surreal.
That’s the whole point. Clavicular is just as obsessive about his fame as he is about his looks. Clicks boost accounts no matter whether they’re from haters or followers; monetized social media pays the same amount for adoring comments as it does for ones calling Clavicular evil and praying to spit on his grave. Engagement is engagement. (Farro, who didn’t reply to a request for comment, seems to be operating by the same philosophy.)
The simple answer as to why he was in Israel was because it would be controversial — which it was — and controversy earns him money and eyes. Clavicular said that he noticed everyone was talking about the nation, but almost no influencers were going. He figured he would go viral if he bucked the trend. It’s not by accident that Clav’s one-time publicist, Mitchell Jackson, specializes in cancelled figures of all political persuasions, including Candace Owens, Caroline Calloway and an OnlyFans model named Adam22. The point is attention, not adulation.
In an interview with The Free Press, Clavicular said he did not see his visit as political; he came to party. And he criticized the idea that a young influencer should have any political take, or that the outlet should even ask about his views. He doesn’t know about anything but looksmaxxing, he wrote in a post, and believes it’s irresponsible for him to talk about anything else. While one could say advising teens to take steroids and meth is also irresponsible, he’s not wrong about his ignorance of geopolitics.
But many Israelis and Jews are happy to have him, despite his “Heil Hitler” singalong. Israel has been short on positive PR, and Clav has called the country beautiful and fun. Never mind that Clavicular is followed by at least as many haters, watching out of Schadenfreude, as he is fans, and hardly brings uncomplicated good vibes to Israel with him. At least someone popular among the youth, who are increasingly critical of Israel, said something good about the nation. Many Israelis seem desperate enough for global goodwill that they’re willing to overlook Clav’s antisemitism. People are even claiming he’s Jewish now. (And maybe he is; he hasn’t confirmed or denied, but he’s certainly never mentioned it before.)
And, of course, Clavicular does have adherents who believe anything he does is cool, that he’s always “mogging” (dominating via his powerful aura, more or less). So even if he proclaims he has no political opinion, everything is politics and his presence serves to cast Israel in a more positive light, even if it’s the nihilistic glow of an amoral influencer who cares about looking good above all else. He may be cringe, but he’s popular. Maybe that’s enough for some, but it highlights how low the bar is for Israel’s public image in this moment.
For Clavicular, though, it’s all a game. He doesn’t care about Israel’s image or the war in Gaza or settlers or Palestinians. His only side is his own, and even then he doesn’t need to be popular; he only needs to be seen. He said he plans to stream in Russia next.
The post The real reason Clavicular is in Israel appeared first on The Forward.
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Another Graham Platner potential replacement now says Israel committed genocide in Gaza
(JTA) — Graham Platner concluded his Senate bid on a pro-Palestinian note on Friday, in the last lines of a letter to Maine’s secretary of state formally withdrawing his candidacy.
“F*ck ICE. Free Palestine. Up the Hearts,” Platner wrote before signing off with the valediction, “Solidarity forever.”
The secretary of state, Shenna Bellows, is among the candidates seeking to replace Platner on the ballot, and she soon adopted his stance on Israel. Before becoming secretary of state, Bellows was the executive director of the Holocaust and Human Rights Center of Maine.
Asked about Platner’s letter on CNN’s “The Source” on Friday, Bellows said she agreed with Platner’s claim that Israel committed genocide in Gaza. “Yes. Israel — the Israeli government is committing genocide in Gaza right now,” Bellows said. “And we should not be sending any taxpayer funds to be conducting that harm.”
Bellows did not immediately respond to a Jewish Telegraphic Agency request for comment on Monday.
Platner, a Democrat, posted the letter nearly two days after announcing that he would leave the race, following sexual assault allegations that caused even his most devoted allies to drop their support. It was a remarkable fall for an oyster fisherman and populist who emerged out of political obscurity to command such a lead that Maine’s governor, Janet Mills, suspended her own campaign in April.
In both the speech his announcing his withdrawal and the letter, Platner has painted his exit as the result of a conspiracy against him and the progressive movement, rather than a consequence of accruing controversies that undercut his ability to win in November.
“All we were asking for was healthcare, was to end the genocide, to use our taxpayer dollars at home to uplift our communities instead of waging war overseas,” Platner said in a Facebook address announcing his exit, two days before sending the formal letter.
Platner’s successor will be selected during a nominating convention on July 25. Since his exit, candidates vying to replace him have staked out their own stances on Israel, with others besides Bellows saying publicly for the first time that they believe Israel committed genocide in Gaza. Israel and its supporters reject the claim, which a recent poll found that half of Democrats believe.
This article originally appeared on JTA.org.
The post Another Graham Platner potential replacement now says Israel committed genocide in Gaza appeared first on The Forward.
