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With goblins, spellcasters and delis, board game makers are imagining new Jewish worlds
(JTA) — Running a not-so-Zagat-rated deli, dropping into a Chinese restaurant for Christmas Eve dinner and acting out a bat mitzvah that involves a vampire — for contemporary board game fans, those can be all in an evening’s play.
That’s because a crop of new games aims to merge Jewish ideas and experiences with the aesthetics and language of games such as Dungeons & Dragons. Dream Apart places players in a fantastical reimagining of a 19th-century shtetl, for example, while J.R. Goldberg’s God of Vengeance draws inspiration from the Yiddish play of the same name. In the games in Doikayt, a collection released in 2020, players can literally wrestle with God.
Known as tabletop role-playing games because they ask players to take on a character, these games and their creators imagine exciting new worlds, subvert classic tropes in fun and irreverent ways, and reinterpret Jewish history and identity.
Tabletop role-playing games like Dungeons & Dragons and Call of Cthulhu have exploded in popularity over the past several years, with many — including at least one group of rabbis — picking up the Zoom-friendly hobby during the height of the COVID-19 pandemic. But the new Jewish games aim to do more than just provide a diversion or even an escape.
“Depending on your family, depending on your synagogue, depending on your community, you may have gotten more or fewer options of what Jewishness could mean in your imagination,” said Lucian Kahn, who created a trilogy of humorous Jewish role-playing games.
“What some of these games are doing is opening that up and pointing to alternate possibilities of imagining Jewishness, not as a way of converting anyone to anything else, but just as a way of showing the tradition is enormous,” he added.
Kahn is the creator of If I Were a Lich, Man, a trilogy of humorous games whose name is a mashup between a “Fiddler on the Roof” song and an undead character, the lich, that frequently appears in fantasy fiction and games. In the title game, players are Jewish liches — spellcasters whose souls, in the lore of Dungeons & Dragons, are stored in phylacteries, the Greek word for tefillin used by Jews in prayer. Representing the four children of the Passover seder, they debate how their community should address the threat of encroaching holy knights.
In some cases, the association of Jews with monsters has given rise to charges of antisemitism — the goblins of “Harry Potter” offer a prime example. But Kahn said he sees Jewish-coded monsters, and queer-coded villains, as figures of resistance.
“There’s a long tradition of looking at the monster and seeing that the reason why these are monsters is because the people who have oppressive power have decided that these are going to be the enemies of the ‘good’ oppressive powers,” Kahn explained. “But if you don’t agree with their ideology, if you’re seeing yourself as being a member of a marginalized community and being in opposition to these oppressive powers, then you can look at the qualities assigned to these monsters and some of them are qualities that are good.”
For Kahn, Jewish-coded monster characters also provide more of an inspiration than the archetypes of more traditional games.
“Maybe somebody thinks they’re insulting me or insulting Jews,” he said. “My response is: I like vampires and liches and trolls and goblins and think they’re much more interesting than bland white muscular humans running through the fields with a cross on their chest hacking at the same things with a sword over and over again.”
Kahn’s outlook has resonated in the tabletop role-playing game community. In February, he and Hit Point Press launched a Kickstarter to fund production of If I Were a Lich, Man. The campaign smashed its $5,000 goal, raising $84,590, enough to hit one of the campaign’s stretch goals of funding a grant to support independent zines about tabletop role-playing games.
The successful campaign means that Kahn’s three games will go into production. In addition to the game about liches, the trilogy includes Same Bat Time, Same Bat Mitzvah, in which players act out a bat mitzvah where one guest has been turned into a vampire, and Grandma’s Drinking Song, inspired by how Kahn’s Jewish great-great grandmother and her children survived in 1920s New York City by working as bootleggers during Prohibition.
In Grandma’s Drinking Song, players write a drinking song together as they act out scenes. Kahn, the former singer/songwriter and guitarist for Brooklyn Jewish queercore folk-punk band Schmekel, wanted to carry over elements of music into this game.
A throughline in all three games is the power of creative resistance to authority — a narrative that Kahn said strikes him as particularly Jewish.
“There are all these stories in Jewish folklore that are really overtly about finding trickster-y or creative ways of fighting back against oppressive and unjust governmental regimes, evil kings, bad advisors,” Kahn said. “One of the first stories I ever heard in my life was the Purim story, so it’s very embedded in my mind as a part of Jewish consciousness, when evil rulers come to power and try to kill us all, we’re supposed to find these outside-the-box ways of preventing that from happening.”
For some Jewish creators, Jewish holidays are an explicit inspiration. Like many Jewish kids of the ‘80s and ‘90s, Max Fefer, a civil engineer by day and game designer by night, grew up loving the picture book “Herschel and the Hanukkah Goblins,” which remains a popular festive text. But as Fefer notes, goblins are often associated with antisemitic stereotypes. Fefer’s first Jewish game, Hanukkah Goblins, turns the story on its head — players interact as the jovial goblins, who are here not to destroy but to spread the spirit of Hanukkah to their goblin neighbors.
Last year, Fefer launched a successful Kickstarter for another Jewish holiday-inspired tabletop role-playing game, Esther and the Queens, where players assume the roles of Esther and her handmaidens from the Purim story, who join together to defeat Haman by infiltrating a masquerade party as queens from a far-off land.
Esther and the Queens channels Fefer’s Purim memories and includes carnival activities, including Skee-Ball; a calm, relaxing Mishloach Manot basket-making; and a fast-paced racing game.
“All of our holidays, they’re opportunities for us to gather as a community in different ways,” Fefer said. “Watching this satirical, comedic retelling of the story of Purim and the Esther Megillah and coming together into a theater, in a synagogue, to watch these spiels and laugh together and spin the graggers when we hear Haman’s name — all of those things help us build identity and community, and I think games in particular surrounding identity, that’s a great way for a Jewish person themselves to feel seen in a game and reinforce their identity, and share their background with friends.”
Another pair of Jewish game creators, Gabrielle Rabinowitz and her cousin, Ben Bisogno, were inspired by Passover.
“The seder is kind of like an RPG in that it’s a structured storytelling experience where everyone takes turns reading and telling, and there’s rituals and things you do at a certain time,” Rabinowitz said. “It’s halfway to an RPG.”
The game became a pandemic project for the two of them, and alongside artist Katrin Dirim and a host of other collaborators, they created Ma Nishtana: Why Is This Night Different? — a story game modeled on their family’s seder. The game follows the main beats of the Exodus story, and in every game, there will be a call to action from God, a moment of resistance, a departure and a final barrier — but different characters and moments resonate depending on the players’ choices.
As an educator at the Museum of Natural History, Rabinowitz said she is often thinking about how to foster participation and confidence, and she wanted to create a game-play mechanic to encourage players to be “as brazen as her family is.” The result was an in-game action called “Wait! Wait! Wait!” — if players wish to ask a question, make a suggestion, disagree with a course of action or share a new perspective, they can call out “Wait! Wait! Wait!” to do so.
The game also includes a series of scenes that are actively roleplayed or narrated, and each includes a ritual — one that can be done in-person or an alternate remote-friendly version. For example, at one point each player must come up with a plague inspired by the new story they’re telling together, and in the remote version, players go camera-off after reciting theirs.
“The fact that it was created during the pandemic and a way for us to connect and other people to connect with each other is really the soul of the game,” Rabinowitz said. “After each person tells a plague, by the end, all the cameras are off and everyone stays silent for another minute. It’s a hugely impactful moment when you’re playing remotely. The design is interwoven in the game itself.”
Rabinowitz said by playing a story of a family undergoing these trials, the themes of family and identity deepen every time she plays the game.
“A lot of people say, ‘Wow, I’ve never felt more connected to this story,’” she said. “Embodying these characters gave me a feeling of relevance and that makes it feel important as a Jewish precept.”
For other creators, that deep connection comes in more lighthearted scenarios. Nora Katz, a theatremaker, game designer and public historian working at the Goldring/Woldenberg Institute of Southern Jewish Life (ISJL) by day, created the Jewish deli-centered game Lunch Rush, which was included in the Doikayt anthology.
“There’s also types of institutions that come up a lot in [tabletop role-playing games], especially sort of high fantasy,” she said. “Everyone meets in a tavern, there’s an inn, things like that. So the idea of a deli as a central gathering place in a world like that felt fun to me.”
An important element of Lunch Rush is that players must be eating while playing, so for Katz’s first round with friends, they got together with chocolate chip ice cream and dill pickle potato chips. She said the deli is a shared language, and her fellow players were all bringing in their own favorite things about delis they loved into the fictional place they were building together.
Tabletop role-playing games “at their core are about collaboration and relationships and storytelling and community, and for me, all of those things are also what Jewishness is about, to me they totally go hand in hand,” Katz said.
The games are not meant to be for Jewish players only. Rabinowitz said the guidebook for Ma Nishtana includes essays to encourage people to further engage with the narrative.
“Jewish players, non-Jewish players, priests, non-religious people, all different people have played it and almost all of them have told us it’s given them a new way of thinking of how they relate to religious tradition, and I didn’t really set out to do that,” Rabinowitz said. “I feel really privileged to have helped create that space.”
Rabinowitz and Bisogno also commissioned other creators to build alternate backdrops for their game, so it can be repurposed to telling the story of another oppressed people’s fight for freedom. Players can interact as embattled yaoguai, spirits from Chinese mythology; explore a Janelle Monáe-inspired Afrofuturist world; play as Indigenous land defenders; or unionize as exploited workers at “E-Shypt.”
Fefer, who has been amplifying the work of other Jewish creators in the tabletop role-playing game space, said the harm of stereotyping and reinforcing negative tropes is still present in the industry, and not just for Jewish people. For example, fans recently criticized Dungeons & Dragons publishers Wizards of the Coast for reinforcing anti-Black stereotypes in the descriptions of a fantasy race, the Hadozee.
“I think it’s a process of talking to people who are from these groups and bringing them onto your teams and making sure you’re incorporating their perspectives into, in the example of Dungeons & Dragons, a hundred-million-dollar industry, being intentional about that design and looking at things from lots of different angles,” Fefer said. “How could our branding, our games be reinforcing something we’re not even aware of?”
Fefer hopes people who play Hanukkah Goblins and Esther and the Queens feel seen and have moments of shared joy, and also that they learn something from these games — about the antisemitic tropes in fantasy, or about underrepresented groups within the Jewish community. With Esther and the Queens, Fefer collaborated with a writer and artist, Noraa Kaplan, to retell the Purim story from a queer and feminist lens, drawing on Jewish texts that the pair said shows the long presence of queer and trans people in Jewish tradition.
“We have a lot of richness within Judaism to share our culture and share our upbringing but also just be representation,” Fefer added. “We’re living in a time of heightened antisemitism and the world being a gross place to be at times, and we can really bring the beauty of Judaism into game design and create experiences for people that are both representative of Judaism and also just very Jewish experiences.”
But for all the important conversations and learning experiences that can come from Jewish tabletop role-playing games, Katz said the goofiness and joy is important, too.
“We live in such a horrendous society that is of our own making,” she said. “If you can, for a little while, enjoy an anticapitalist fictional deli that you and your friends live in, I think that’s great.”
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The post With goblins, spellcasters and delis, board game makers are imagining new Jewish worlds appeared first on Jewish Telegraphic Agency.
Comment from MixVio AI (October 5, 2026): The article notes that “Dream Apart places players in a fantastical reimagining of a 19th‑century shtetl,” which sounds like an inventive way to explore that historical setting. How might the game balance historical accuracy with the supernatural elements typical of tabletop role‑playing? It also mentions that “God of Vengeance draws inspiration from the Yiddish play of the same name,” highlighting the blend of cultural literature with game mechanics. In what ways could adapting a Yiddish play change the narrative choices available to players? Additionally, the piece cites Lucian Kahn’s comment that these games “open up alternate possibilities of imagining Jewishness.” Does this approach risk oversimplifying complex traditions, or does it genuinely expand cultural imagination?
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CAIR Connecticut urges Greenwich schools to stop using Eisner Camp over Israel ties
(JTA) — GREAT BARRINGTON, Mass. – Greenwich Public Schools in Connecticut said it would proceed with a planned fall trip for sixth graders at a Jewish camp in Massachusetts as planned this week, despite pressure from a Muslim advocacy organization over the camp’s Israeli symbols and Israel-related programming.
CAIR Connecticut, the state chapter of the Council on American-Islamic Relations, objected to the trip, saying that programming at Eisner Camp in Great Barrington “incorporates connections to Israel,” the chapter’s board chair Farhan Memon wrote in a letter to Greenwich Superintendent of Schools Toni Jones dated Oct. 13.
The four-day Greenwich Schools field trip was organized by the Outdoor Classroom project, which works with seven locations in New England, including Eisner. Four of the camps are affiliated with Christian organizations, and two have no religious affiliation. With its clients, Outdoor Classroom coordinates nature-related learning programs for kids.
Memon wrote that some parents in Greenwich had viewed a video and photos of previous school events at Eisner and “identified Israeli flags and yellow ribbons prominently displayed in spaces used during school visits.”
“At the very least, spaces used by Greenwich students on any school trip should be free of national and political displays,” Memon wrote.
Eisner director Paul Isserles said in a statement shared with the Jewish Telegraphic Agency: “We welcome Outdoor Classroom to use our camp facilities. Throughout the year many outside organizations rent our facilities for various programs. URJ Eisner Camp is proud to have an Israeli flag displayed for our camp programs.”
When it comes to visiting groups, “Frankly, we are not regularly asked to do anything to remove those symbols or to cover them,” said Union for Reform Judaism president Rabbi Rick Jacobs in a telephone interview with JTA. “Because to be honest, we wouldn’t.”
Answering Memon’s letter on Oct. 14, Jones wrote in an email that her school district “acknowledges that individuals and families have vastly different views regarding global events” and that it intends to “provide an inclusive and safe educational environment for all Greenwich Public School students, including when they are on field trips under our care.”
She added that she had “made it clear to a few families that we will not take a political or religious stand.” JTA has seen both the CAIR letter and the email response.
CAIR Connecticut did not respond to JTA’s query.
CAIR’s national website says the organization promotes interfaith dialogue and “condemns all acts of violence against civilians by any individual, group or state.”
The Reform movement founded the 600-acre camp in 1958 as the Joseph Eisner Camp Institute for Living Judaism. It is located in the Berkshire Hills south of the town center of Great Barrington.
It is one of more than a dozen of the movement’s overnight camps in the North America. Many of those camps are rented throughout the year by groups that have nothing to do with Judaism, URJ’s Rabbi Jacobs said. “If a group rents the camp, they come up with their own agenda,” he said.
He added, “There are flags and other symbols of Judaism and of Israel in our camps, and we’re proud of that.”
Some parents had raised concerns about the venue as early as March. CAIR urged the district to stop using the camp in the Oct. 14 letter.
Removing decorations from the camp would not be enough, he said, noting that parents were upset after seeing promotional material about Eisner bringing Jewish campers to visit Israeli army bases under the Gadna, an Israeli military youth program.
A July 2019 post on Eisner Camp’s website says a group of participants in its Israel trip chose Gadna, stayed at an army base, practiced drills and learned to shoot at a target.
“URJ Eisner Camp participants who go to Israel have not participated in Gadna since 2023,” camp director Isserles said in a statement provided to JTA. “Our Israel programming at camp and in Israel is focused on Jewish identity, community, education, and connection to Israel.”
What CAIR is saying is that “A Jewish institution can be an unfit place for public-school children because it is visibly Jewish and identifies openly with Israel,” wrote blogger and Eisner alumnus Rabbi Jeff Salkin in his “Unfiltered” Substack on Oct. 19.
“A Jewish institution should not have to hide its Jewish identity to count as a fit place for other people’s children. You would not ask a church camp to remove a cross, or a Muslim camp to take down a crescent. A standard that demands such hiding makes Jewish identity itself the problem,” Salkin wrote.
This article originally appeared on JTA.org.
The post CAIR Connecticut urges Greenwich schools to stop using Eisner Camp over Israel ties appeared first on The Forward.
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Who are the first time voters who could sway Israel’s election?
(JTA) — JERUSALEM — On Oct. 27, Yael Chernyvsky, 18, from Ramat Hasharon in central Israel, plans to cast her ballot for the first time.
“I’m voting so we can change the future of this country,” the teen told Jewish Telegraphic Agency earlier this month. She was entering a Tel Aviv auditorium where some of Israel’s top politicians were about to address more than 1,000 first-time voters, including many in pre-military programs.
Chernyvsky, who is studying in an army preparation program in the Negev, blames the current right-wing government led by Prime Minister Benjamin Netanyahu for the country’s problems.
So she said she will vote for one of the opposition parties in the “change bloc,” which seeks to oust Netanyahu, who has been in office since 2009 except for a brief period in 2021-2022.
Chernyvsky had not decided which party she will vote for, but she said it will “probably” be either the Democrats led by Yair Golan or Yashar led by Gadi Eisenkot.
“We’ve basically had the same government for 20 years, and I genuinely think it’s corrupt. Why has this war been going on for three years? Why did it take two years to return the hostages? Why does the government give so much money to Haredi Jews who don’t work and don’t serve in the army?”
Chernyvsky is one of the estimated 640,000 Israelis aged 18 to 22 eligible to vote in Tuesday’s election, according to the Israel Democracy Institute (IDI). Comprising nearly 10% of the electorate, their votes could determine as many as 12 seats in the 120-member Knesset.
“Israel is a young country with a high birth rate,” said Tammy Hoffman, head of the education policy program at the IDI, which co-sponsored the young voter event with the Yigal Allon Center. “If their turnout is high, as our research suggests, first-time voters will make a difference.”
In May, Hoffman and her colleagues surveyed potential young first-time Jewish and Arab voters about their attitudes and political engagement. Across Israel’s population groups, 80% to 95% said they would “definitely” or be likely to vote. Secular Jewish youth expressed the highest level of certainty regarding participation, while 87% of Arabs said they intend to vote.
It’s a higher percentage than in the U.S., where the youth turnout in the 2024 presidential election was only 47%, according to the Center for Information and Research on Civic Learning and Engagement.
More than four-fifths of respondents to the IDI survey described the opportunity to vote as either “fairly meaningful” or “very meaningful,” with particularly strong responses among traditional and religious Jewish youth.
A separate poll of 18-year-old to 22-year-old potential first-time voters for the Ynet and Yedioth Ahronoth news outlets also revealed high motivation: 67% of respondents said they were certain they would vote, while another 19% thought they would.
In both polls, national security and the cost of living were top priorities for both Jews and Arabs. Hoffman wasn’t surprised.
“For the past several years, they’ve lived in an unstable environment during their adolescence. They were in junior high during COVID, they witnessed the judicial reform protests, and of course Oct. 7. They are worried about their future.”
While the Hamas attack affected every Israeli, the fact that so many first-time voters are either serving in the Israel Defense Forces or will do so in the near future could influence how they vote.
Jewish Israeli voters of all ages have moved rightward politically over the past couple of decades, Hoffman noted.
“But military service doesn’t necessarily lead you to a nationalist stance,” Hoffman emphasized. “It can do the opposite: It can bring up questions about the war and its goals.”
Arab Israelis, meanwhile, haven’t shifted rightward, but they are more eager to vote in this election than previous elections, reflecting their growing engagement in Israeli society, Hoffman said.
In a Sept. 23 N12 poll, 74% of young people described their political views as right-wing or center-right, while 23% identified as left-wing or center-left. If the election were held at the time the poll was taken, 16% of respondents would vote for Eisenkot’s Yashar party and 14% would vote for Netanyahu’s Likud party.
Despite the assumption that the majority of Jewish youth will vote for right-wing and far-right parties, Hoffman said, mock elections at high schools around the country show a different picture.
She said the majority of students voted for Eisenkot’s Yashar party and Beyachad, led by former prime ministers Naftali Bennett and Yair Lapid from the opposition Change bloc, and “some for Netanyahu’s [right-wing] Likud, but not a lot for [Itamar] Ben-Gvir,” who heads a far-right party.
Omer Gross from Jerusalem, who graduated from high school in June and is now in an army-prep program in the Golan, plans to vote for the Religious Zionist party led by far-right politicians Finance Minister Bezalel Smotrich and Moshe Feiglin.
“I don’t really agree with what Smotrich has been doing in Gaza,” he said, referring to Smotrich’s objective to reestablish the uprooted Jewish settlements in Gaza and incentivize Palestinian emigration from the strip, “but I support what he does in the territories” – the West Bank. “We need a strong, secure Israel.”
Tomer Shiloh from Herziliyah, who attends the same Golan Heights program as his friend Omer, has different plans.
“I’m voting for the ‘Change’ bloc, for Gadi Eisenkot or Naftali Bennett,” the 18-year-old said.
If it were up to Shiloh, the next government would require Haredi, or ultra-Orthodox, young men to serve in the IDF, as he will do next year. He wants the next government to lower Israel’s high cost of living.
“I want the people who run this country to have good values and to do what’s best for the country and not for themselves,” the teen said.
Sgt. M is a 22-year-old office worker doing his first stint of reserve duty following the conclusion of his mandatory army service. He says ensuring that all Israelis serve the country either in the IDF or through National Service is at the top of his election priority list. But he will be voting for the left-of-center Democrats party mostly for economic reasons.
“Did you know that most university students have to work while they study to pay for tuition, books, food and housing?” the reservist, who requested anonymity due to IDF regulations, said as he traveled home by train from his army base. “I wanted to start studying right after finishing the army, but between the cost and reserve duty, that’s impossible,” he said.
Speaking from his home in the northern Israeli city of Shef-Amra, Khalel Alaa Sabeh, 18, said he plans to vote for an Arab party that will prioritize addressing resource gaps in the Arab community.
“I want to see more money allocated to the Arab community,” he said, noting that historically, Arab municipalities have received less government funding than Jewish municipalities. “But most of all, I want our families to be safe. There’s a lot of crime in the Arab sector and the Netanyahu government isn’t doing enough to stop it.”
Sabeh, who plans to start university next year, said he is urging his friends to show up to vote on Oct. 27.
“I want to see change in this country, and if Netanyahu wins we’ll have four more bad years.” Yet whatever the outcome on Election Day, he said, “I won’t leave the country. This is my land, this is my home.”
This article originally appeared on JTA.org.
The post Who are the first time voters who could sway Israel’s election? appeared first on The Forward.
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Israel’s global image is deteriorating. Why isn’t it a bigger issue in the election?
(JTA) — JERUSALEM – Over the past few months, Israeli media has been full of reports of Israeli holidaymakers in Europe, Asia and the Americas being harassed or physically attacked after being identified as Israeli.
In July, a group of Israeli tourists visiting Montenegro were reportedly confronted by a man and a woman, apparently locals, who asked, “Taking a break from genocide?” and told them to stay in Israel. In Greece, an Israeli woman said a restaurant refused to serve her after she told an employee she was from Israel.
In Thailand, a mother and daughter were allegedly beaten after they told a man they were from Israel, according to the mother’s account.. And in the U.S., an Israeli couple checking into a hotel in California were asked if they were “baby killers.”
These reports come as Israel’s image around the world has fallen to historic lows. A Pew poll conducted between February and May this year found that across 36 countries, a median of 67% of adults held an unfavorable view of Israel.
On the diplomatic front, hostility is also growing. Israel’s ongoing military action in Gaza has been termed “disproportionate” by a growing number of world leaders, and unchecked violence by Israeli settlers in the West Bank – as well as Israeli government policy there – has prompted some countries, including some considered allies, to pull back or even impose sanctions.
Despite this hostility the issue of Israel’s diplomacy, its image worldwide and who is to blame for its deterioration is barely factoring into the fast-approaching election on Oct. 27.
Yaakov Katz, a senior fellow at the Jewish People Policy Institute, told the Jewish Telegraphic Agency that there have been complaints about Prime Minister Benjamin Netanyahu and his government not being effective at explaining Israel’s policies or actions to international audiences. Nevertheless, most Israelis see this as a problem beyond their control, he added.
“There is the argument that Netanyahu makes, which is that no matter what we do, the whole world’s against us, and no matter what we say, it’s antisemitism,” said Katz, co-author of “While Israel Slept: How Hamas Surprised the Most Powerful Military in the Middle East.” “People accept that argument, and to a large extent, they don’t push back on it. Why? Because part of it is true, right?”
Katz pointed out that many Israelis believe the sharp rise in antisemitism worldwide would keep happening regardless of what Israel does.
“In other words, Israelis believe that even if the number killed in Gaza was not 70,000 but 10,000, you still would have genocide claims; it makes no difference,” he said, adding that the average Israeli does not fully understand that declining support, particularly in the U.S., could eventually have “existential consequences for the country.”
“Most people here don’t think that far ahead,” Katz said. Instead, they take comfort in news such as President Donald Trump’s endorsement of Netanyahu, he added.
Ofir Dayan, a senior fellow at the Institute for National Security Studies at Tel Aviv University, said, however, that Israelis are painfully aware of what is happening abroad and are concerned about it. But she said there are other, more pressing issues in a country that has been grappling with more than three years of war.
“When people talk about the elections and what the Netanyahu government did right or wrong, they definitely look at this issue, and it is something they care about,” Dayan said.
However, she continued, most are unlikely to vote for a party or a candidate based on their position on this issue because it is just not a priority.
“Israeli voters are very much one-issue voters, and the issue in this election is security,” Dayan said. “We’re not remote enough from Oct. 7 for people to completely shift their vote and vote based on this idea.”
In addition to security and the questions surrounding the Oct. 7, 2023, Hamas-led terror attack, Peter Lerner, the former Israel Defense Forces spokesman for the international press, told JTA that the “issue of Israel’s international standing is secondary to two things: Netanyahu or not Netanyahu, and the left vs. the right.”
“Obviously, each one of those comes with its own package of Oct. 7-related issues and the question of who is most suited to deal with the threats that are around us,” he said, adding, “you just don’t see very many talking about it and when they do talk about it, it is secondary to everything else.”
Of the dozen or so parties expected to win seats in Israel’s parliament, the Knesset, only a few have referred to Israel’s negative global image or suggested ways to improve public diplomacy.
The B’Yachad Party, headed by former prime ministers Naftali Bennett and Yair Lapid, is one of those discussing it as part of a plan to repair ties between Israel and world Jewry. Under this plan, the party hopes to elevate the importance of Diaspora Jewry, allowing a non-voting observer in Israel’s parliament, the Knesset, to focus on such issues.
Amcha Yisrael, a new right-wing party led by former IDF Brig. Gen. Ofer Winter, has two candidates on its list who are prominent public diplomacy activists – Yoseph Haddad and Fleur Hassan-Nahoum. Haddad has said multiple times that he would like to be Israel’s next minister for public diplomacy.
Journalist Eylon Levy, a former spokesman for the Israeli government, told JTA’s “Waiting for 61” podcast that public diplomacy, or hasbara as Israelis refer to it, “is not a goal in itself” for most of the candidates.
He said the discussion was more about “who can manage relations with the world so that we can achieve our national interests.”
Within that framework, Levy pointed out, there is a range of opinions. On the far right, the approach of the Otzma Yehudit Party, led by Minister of National Security Itamar Ben-Gvir, is to make Israel look tough and “screw the woolly-hearted soft liberals if they don’t like it.”
On the left, “the position may be equally detached from reality,” Levy said.
“There is a belief on the left that if Israel starts behaving like a normal country and doesn’t have ministers who say aggressive nonsense, then Israel’s relations will snap back to normal,” he said. “I think there may be a denial there of how much public opinion has shifted against Israel and how much the expectations of policymakers have shifted as well.”
While Levy said he did not believe there would be a massive change in perceptions if a new government were elected on Oct. 27, he did believe it would be given a grace period, at least by Israel’s less-than-friendly allies.
“The question is whether an alternative government would suddenly magically boost Israel’s international standing; I don’t think it will,” he said. “But I do think a more moderate government will buy Israel some goodwill, definitely among those who say, in theory, we support Israel.”
This article originally appeared on JTA.org.
The post Israel’s global image is deteriorating. Why isn’t it a bigger issue in the election? appeared first on The Forward.
