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Was a Nazi war criminal living in St. James forced to hang himself by a Jewish “avenger” in 1960?

Alexander Laak (supplied)/Soviet file photo

By BERNIE BELLAN The story of an alleged Nazi war criminal by the name of Alexander Laak, who was found hanging in his St. James garage in 1960, is one that has been revisited in this newspaper several times.

 

In October 1987, the late Gene Telpner first broached the story in our pages in one of his columns, when he wrote the following:

Quite a few columns ago I wrote about a book called “Forged in Fury”, which detailed the hanging in Winnipeg of an alleged war criminal by one or more Israeli “agents”.
They apparently had flown here, carried out the execution, and then caught a plane out of the city the same day.
At the time, the Free Press story reported the man’s death as a suicide, and the name given in the item was not his real one. His real name was Alexander Laak, and the wartime actions in which he allegedly participated took place in Estonia, near Tallin.
At one time, Laak worked at the RCAF base in Winnipeg. When he came to Canada from Europe he had received “clearance” from the British and Americans, but apparently the Russians wanted him back for further investigation.

Arthur Drache

Now all of this original story was in 1960, and not until 1970, when the book Forged in Fury was published, did the details emerge. Those details came as a shock to Arthur Drache, son of Mr. and Mrs. Samuel Drache of this city, for several reasons.
For one, Arthur was a Free Press reporter when the “suicide” was printed and covered the story. Asked about it, Drache said, “We wrote a couple of stories “which received page one play, but did not give his name because of libel laws.”
But when Drache, who is now Arthur Drache Q.C. with the law firm of Drache Rotenberg in Ottawa, read “Forged in Fury”, he got full details for the first time. He wrote to the Free Press to tell them about the book’s revelations, but says he never got a response from the newspaper.
One of the saddest parts of the story to Drache is the fact that he and Laak’s son were classmates at Gordon Bell, and played on the school football team.
Laak was never publicly identified in Winnipeg while he was alive. It is believed that there had been accusations from some sources, but he protested his innocence.
Arthur Drache explained, “Only his ‘suicide’ allowed fuller disclosures and until I read “Forged in Fury” I was quite at a loss to explain his actions.”

Subsequently, in a February 20, 1991 issue of The Jewish Post & News, Myron Love had this story:
Manitoba RCMP looking into 30-year-old suicide of alleged Nazi
The Royal Canadian Mounted Police have re-opened an investigation into the apparent suicide 30 years ago of an alleged Estonian Nazi living in Winnipeg. The new investigation was requested by the provincial Attorney-General’s Department, following an article on the case last winter in the Winnipeg Free Press, and a subsequent letter by a member of the public to the attorney-general, asking that this possible murder be investigated, in light of the war crimes prosecutions taking place in the country.
Alexander Laak was found hanging in his garage on September 6, 1960, according to Sargent Wes Border of the RCMP’s General Investigation Section. The section is looking into the matter, after a series of newspaper reports from the Soviet Union, alleging Laak was a Nazi collaborator. The Winnipeg police investigated his death at the time.
A coroner’s inquest, headed by Dr. I.O. Fryer, then the province’s chief medical officer, ruled the death an apparent suicide, and the case was closed.
In the early 1970s, an author named Michael Elkin published a book called “Forged in Fury”, in which he described how an Israeli agent named Arnie Berg came to Winnipeg from South America, and gave Laak the choice of committing suicide or having him and his wife killed by Berg.
Last February, Winnipeg Free Press reporter Dave Roberts wrote a story on the case, with reference to Elkins’ report. (Roberts is unavailable for comment. He is currently in the Middle East.) The article also led to the attack on retired journalist Keith Rutherford by a couple of Skinheads in Alberta last year. The Skinheads claimed they were paying him back for exposing Laak. One claimed to be Laak’s son, but there is no record of any family. (Ed. note: Gene Telpner’s story does disclose that Laak had a son – also someone whom Arthur Drache knew, so the notion that Laak’s son may have been part of a group that attacked Rutherford is certainly plausible.)
Sgt. Border isn’t optimistic the GIS investigation will turn up anything. “Thirty years is a long time,” he says. “People are dead. Reports are no longer available to us.”
He reports contacts have been made with the war crimes investigation unit in Ottawa to check their information on Estonian war crimes, and with Israel to find out if Elkin’s book was fact or fiction. “We’re waiting to hear back to see if we should look into this more seriously,” he says. “With everything going on in the Middle East, and considering this is 30 years old, I don’t expect this matter will be pushed to the forefront. It’s a case that will not be easy to investigate.”
We’re playing catch-up.”

In the summer of 2014 I had written about a book titled “The Avengers”, which was about a group of Holocaust survivors led by Abba Kovner (who went on to become a famous Israeli poet). Subsequent to that book review I was reminded of the story of Alexander Laak, and I decided to try to find out whether there was anything more I could find out about the story – which apparently had reached a dead end.
I decided to attempt to contact Arthur Drache who, Gene Telpner had written, had actually covered the story of Alexander Laak’s “suicide” in 1960. Arthur Drache has been one of Canada’s best known tax attorneys for many years, has been the recipient of many awards. Several years ago Gerry Posner profiled Arthur Drache in an article for our paper titled , which can be found on our website at .
I called Arthur Drache in 2014 – and was surprised when he answered his phone himself. In any event, I recall that Mr. Drache was quite obliging – and had vivid memories of his own personal involvement in the Alexander Laak story. Here is what I wrote in August 2014:
As Gene Telpner mentions in his story, in 1960 Drache was working as a reporter for the Free Press. Drache told me, during a phone conversation, that he was a student at Brandeis University at the time.
Drache says that his assignment editor had received a tip that Laak was living in Winnipeg. According to Drache, it came from a Russian source. The Estonian community in Winnipeg was quite small at the time, Drache said, and it was an easy matter for him to track Laak down.
He told me that he and another reporter went to Laak’s house in St. James and spent some time speaking with him. According to Drache, Laak downplayed the role he had played in the Jägala camp in Estonia, describing his duties as akin to being “the warden of Stony Mountain”, in Drache’s words.
As Telpner noted in his story, Drache went on to write about Laak, but without revealing his true name. Drache said to me that he found the notion that a Mossad agent tracking Laak down and forcing him to commit suicide highly implausible.
But, I suggested to him, the same information that had been given to the Free Press, presumably by Russian authorities, might also have been given to the Israelis.
Drache did concede that point. He went on to say that immediately after he wrote his story about Laak, which was in late August, 1960, he recalled, he drove to Boston to resume his studies at Brandeis. On the way he happened to pick up a copy of the New York Times, which published a major story about the suicide of Alexander Laak but, as was the case with the Free Press story about the suicide, the NY Times story did not reveal his true name.
Drache also mentioned his personal connection to Alexander Laak – through Laak’s son. As Gene Telpner had written, they had both attended Gordon Bell High School, were classmates in fact and even played on the high school football team together. It was the fact that he knew Laak’s son that led his assignment editor at the Free Press to ask Drache to go to Laak’s house to interview him.
When the book “Forged in Fury” was published in 1970, Drache says he was shocked at the allegations made in that book about Laak.
Drache told me, “We wrote a couple of stories which received page one play, but did not give his (Laak’s) name because of libel laws.”
But when Drache read “Forged in Fury”, he was made aware of the full details surrounding Alexander Laak’s alleged background as a Nazi war criminal for the first time. He wrote to the Free Press to tell them about the book’s revelations, but says he never got a response from the newspaper.
Laak was never publicly identified in Winnipeg while he was alive. It is believed that there had been accusations from some sources, but he protested his innocence.
Arthur Drache explained, “Only his ‘suicide’ allowed fuller disclosures and until I read ‘Forged in Fury’ I was quite at a loss to explain his actions.”

One final footnote to this story: In attempting to find out more about Alexander Laak, I came across this information on a white supremacist website:
Alexander Laak , former commandant of the Jägala camp in Estonia where a large number of Jews were supposedly massacred, is alleged to have committed suicide by hanging in his garage in Winnipeg , Canada. A number of Laak’s subordinates had at the time been given harsh sentences at a Soviet show trial. According to an article in Der Tagespiegel September 8, 1960, Laak had declared the Soviet allegations against him to be “99% lies and Communist propaganda.” In Michael Elkin’s book Forged in Fury (1971) it is claimed that a Jewish “avenger” named Arnie Berg travelled to Winnipeg to kill Laak, and that Laak hanged himself under Berg’s supervision in order to not have his wife shot by Berg.
This entire story was brought to mind again when I started to watch a ridiculous TV show called “Hunters” which, although it has a stellar cast, is really nothing more than a comic book fantasy about Jewish avengers pursuing Nazis in America. Still, the story surrounding Alexander Laak’s suicide could make an interesting movie. Maybe Jonas Chernick would be interested?

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Features

The Leica Camera Family and the Shoah

By DAVID TOPPER I was born in 1943 in Pittsburgh, steel-town USA. While I was still in diapers, across the Atlantic Ocean, the Shoah was well under way. The mass murder continued, only coming to an end due to Germany’s defeat in the Second World War. My father was in that war, spending over two years in the Army Signal Corps on the other side of the world – on a small island in the South Pacific. He didn’t kill any Japanese soldiers; the US Marines had already “liberated” the island before he arrived. Being in the Signal Corps, he must have heard the radio contact with the airplanes on the nearby island of Tinian, on those two days in August of 1945 when they took off carrying the nuclear bombs that ended the war with Japan. By the time he came home in March 1946, I was a toddler. He resumed his job at one of the steel companies, where he held a clerical position.

My father was what was called in those days a camera buff. He liked to take pictures and develop the film himself. He built a darkroom in the basement, and it was there that I learned the craft. Initially he just had a simple box camera: point and click. But he always talked about getting a real camera someday: where he could set the aperture, speed, and focus himself. His salary at the steel company was not enough to get an expensive camera, such as a Leica. Although he did talk about these German cameras; they were top of the line 35mm roll film cameras, with the 1/1.5 aspect ratio negatives. I remember looking at them in the photography magazines he bought. Owning a Leica was a fantasy. This was when I was still very young.

I vividly recall the day he bought a real camera. I was around the age of nine, or maybe older. He saw an ad in the for-sale section of the newspaper: someone was selling a Rolleiflex camera, the twin-lens reflex camera using 120 roll film with 2¼ x 2¼ inch square negatives. The Rolleiflex had hit the market in 1929 and quickly set the standard for medium-format photography, in competition with the popular 4 x 5 inch press camera.

I went with my father somewhere on the other side of Pittsburgh. The man had been on a business trip to Germany, where he bought the camera. But he was selling it because he was frustrated with the need to focus, set the speed and such. He just wanted a box camera: point and click. So, my father bought it.

Since the specific camera my father bought was not only made in Germany but had been sold there, all the writing on it was in German. My father loved the camera. He said it produced exceptional images. He believed the lens was so good because it was made only for Germans themselves. At the time I believed this; as I believed everything he said at that age in my life. Now I think otherwise.

It was around this time that my father joined the camera club at the steel company where he worked. There were monthly meetings, as I recall. He was an active member; even the president at one time. Occasionally he took me to a meeting. And that’s where I met Carl, whose last name I can’t recall. So, why mention him? Because Carl owned a Leica. He was the only member of the club to have a Leica. Carl probably had a much higher paying job than my father and the other guys at the steel company. (And, by the way, they were all guys; except for the models. But that’s another story for another day, not relevant here.) Anyway, Carl had a Leica; and he even let me hold it, as long as I kept the strap around my neck. Whether I actually snapped a picture with it – I don’t recall. Probably not. But it was a highlight of my time at the club. Now, before you jump ahead: no, I didn’t buy a Leica, ever.

But I did get a Rolleiflex – or Rollei, for short. Here’s how. My father’s love affair with the camera didn’t last. The catalyst for the change was when cameras started coming out with built-in light-meters. No longer did you have to fiddle around with the light-meter hanging around your neck, pointing it to the subject, and then setting the camera’s shutter and aperture. It was all built-in; you adjusted the setting directly on the camera. And so, my father bought another newer Rolleiflex; this one with a built-in light-meter.

He then sold me his German Rollei. Yes, you read correctly: he sold it to me. My father grew up during the Depression in the 1930s, and this was the source of such behaviour. I was older at this time – somewhere in my teenage years – and I had a paper route, so I could afford it. I don’t recall the price; and I’m sure I got a good deal – he was my father, after all – but still.

I, in turn, loved the camera – even though I had to use a hand-held light-meter. It was my only camera for many, many decades of my life.

One more thing, before I get to the role of the Leica in the Shoah. As I write this, I’m living in Canada. I moved here in August 1970 to begin what turned out to be a 42-year tenure as a university professor. Moving from the USA to Canada was an adjustment in many ways. For example, the role of the monarchy here was a novelty for me. I mention this because I was pleased to learn that the Queen, who was head of state at the time, owned a Leica.

The name comes from the owner of the factory in the city of Wetzlar, in south-west Germany, near Frankfurt. Here is where the first prototype camera was invented in 1914; a camera that used 35mm film. Before that, photographers had to use bulky wooden boxes with large glass plates. The factory was the Ernst Leitz Optische Werke; in other words, the optical plant of Ernst Leitz. The First World War delayed production of the invention, but by 1925 the first Leica camera debuted at the Leipzig Spring Fair. For the name they combined the words Leitz and Camera and got Lei-ca – or Leica. (Note that they used the Latinized, camera, not the German, kamera.) Thus, was introduced the portable 35mm camera that led to everyday street photography and photojournalism, such the famous images of Henri Cartier-Bresson, and others. Subsequent models over the next decades introduced the rangefinder, better lenses, extended shutter speeds, and so forth. The Leica M3 of 1954 is called by AI: “one of the greatest mechanical cameras ever built.” Fortunately, for the average photographer, there subsequently were other 35mm cameras introduced at considerably lower prices by Kodak and Argus in the USA, with more coming later from Japan.

All of this paralleled the development of the Twin-Lens Rolleiflex, which my father and I owned. The Rollei is another example of German precision engineering. Franke & Heidecke in Braunschweig, Germany is where the first Rolleiflex hit the market in 1929. The model went through many changes over the decades, so that up to the 1960s, also according to AI: “the Rolleiflex was the undisputed king of photojournalism, street photography, and portraiture.” I’ll leave that topic where it is.

Now I want to get to the point of all this background discussion of photography. Namely: the account of the family-owned Leica business in Germany under the Nazis. It started in 1933 when Adolf Hitler became chancellor, and the government passed the Nuremberg laws, which institutionalized racial discrimination and stripped German Jews of their citizenship.Subsequently, Jewish professionals—doctors, lawyers, professors, and business owners—were gradually barred from their livelihoods and public life.

At the time, Ernst Leitz II (1871-1956) was head of the firm. The Leitz family were Protestant Christians. Their attitude toward their workers was progressive for the time: with pensions, sick leave, and health insurance. The firm also employed many Jews in various positions, from workers to the professional staff. Seeing the writing on the wall in 1933, many Jewish employees and their families wanted to leave Germany. The company also had offices elsewhere: London, Paris, New York, and Hong Kong. In a short while, the ocean liner Bremen was docking in New York harbour, and Leitz employees and their families were being escorted to the Leitz Manhattan Office. Every few weeks, under the guise of being assigned overseas, another group of Leitz “employees” arrived in the harbour. Each German employee had a Leica camera hanging around his neck. Until a position was found for him, he was paid a stipend. Eventually they all found jobs, mainly in the photography industry.

The same thing happened in the other offices outside of Germany, especially after Kristallnacht in November 1938, as synagogues and Jewish shops were torched across Germany. Thus, many Jewish employees and their families (and even Jewish friends of families) were assigned jobs in sales offices in London, Paris, and Hong Kong, where they too escaped the Shoah.

This continued until September 1939, when Germany closed its borders, after the invasion of Poland and the start of the Second World War. By then hundreds of Jews had left on what was later called “the Leica Freedom Train.” It was all a ruse to save Jews from the Shoah. We don’t know the exact number; but it ranges from 100-300 lives saved.

Ernst Leitz II was able to pull this off because he was not only a respected member of the business community, but his factory was also producing military optics, rangefinders, and telescopic sights essential to the German military. As long as the military was getting what they needed from Leitz’s factory, there was no reason to question the way he was moving his employees around the world.

In general, this was true. But not always. One executive was jailed for helping Jews leave the country. He was eventually freed, after Ernst paid a large bribe.

But worse was to come. Since many of the workers at the Leitz factory were drafted as soldiers in the war, the place lacked workers to keep it running. Between 1940 and 1945, the Nazi government sent approximately 700 to 800 women from the Ukraine and Western Russia as slave labourers. This is where Ernst’s daughter, Elsie Kühn-Leitz (1903-1985), comes in. Elsie had a Doctorate in Law from Frankfort University, as well as degrees in business administration. She was married to Knut Kühn, with whom she had three children. Working for the Leitz company, she treated the women well, providing them with sufficient food, clothing, and living quarters – for which she was reprimanded by the Nazi authorities. Nonetheless, she refused to treat them as slaves.

Then in May 1943 she was asked to help a Jewish woman, Hedwig Palm, escape to Switzerland. Hedwig Palm (née Dessauer, born 1888) was the wife of Hermann Palm, an optician and photo equipment dealer who owned an optical shop in Wetzlar, and who had business connections with the Leitz family. Hedwig apparently was the only Jew in the family. Elsie had an aunt in Munich, not far from the border with Switzerland. So, in the dead of night Elsie safely took Hedwig to her aunt’s home. With a map and some money that Elsie gave her, Hedwig next set off toward the Swiss border. Unfortunately, she got lost and hailed a milk truck. Assuming she was a Jew, the driver drove her to the border police. From documentation that I found in the Yad Vashem, Hedwig was arrested and sent to the Ravensbrück women’s concentration camp, where she died in 1944. Incidentally, the Palm store is still there in Wetzlar. You may find its website under Juwelier Palm, specializing in jewelry, watches, and goldsmithing.

When the Gestapo found out that Elsie had helped Hedwig try to cross the border, she was called in for questioning for several hours. Her humane treatment of the Ukrainian women also came up: what the Gestapo called: “excessive humanitarianism.” Ultimately, she was sent to the Frankfort police prison on September 10, 1943. As she hugged her children good-by, she thought that she would never see them again. The conditions in the jail were sub-human. Minimal food, filthy quarters, bug infested – plus she was sporadically manhandled roughly by the staff. What food her father was able to get to her – she shared with her fellow prisoners. At one point the Gestapo were threatening her with deportation to the Ravensbrück concentration camp. It lasted three months until November 28, 1943, when her father paid a very large ransom to the Gestapo to have Elsie released. Even so, the Gestapo kept an eye on her, often calling her in for interrogation. This continued until the end of March 1945, when American tanks rolled into Wetzlar.

After the War, Elsie and Knut divorced and she got actively involved in humanitarian and diplomatic work, mainly in Africa. She particularly supported the work of Albert Schweitzer’s hospital in Lambaréné, Gabon, even paying a visit in June 1959.

In general, the Leitz family wanted no publicity for all this work in saving Jews. It was only after that generation died out, that the full story came out. And this happened mainly because of the following event.

Like many stories from the Shoah, there are often several layers to them. That’s true for this one too; for I note the following fact. In 1988, surviving labourers and Shoah survivor-groups initiated class-action lawsuits in U.S. and European courts against dozens of major German industrial firms. The Leica Company was one of them, having used women from the Ukraine and Western Russia during the war. In 1999, a Compensation Fund was set up by the government; Leica, along with other German companies, paid into a collective multi-billion-mark fund, as compensation for slave labourers (or their surviving heirs) across Eastern Europe, Israel, the USA, and elsewhere. This may explain Leitz family’s reticence for publicity about their efforts during the war.

Note that Elsie, who died 1985, didn’t have to deal with this. But her children surely did.

Finally, I mentioned before the famous street photographer and artist, Henri Cartier-Bresson, who wrote the well-known book The Decisive Moment (1952), and who incidentally, used Leica cameras. He knew Elsie, and wrote this tribute about her. “I knew Elsie Leitz well and she always welcomed me warmly…when I visited Wetzlar. I was very impressed by her passionate concern for international humanitarian causes, and by the great risks she took during the war to save many people who were in danger. I remember her with deep admiration.” This affirmation forms the Introduction to the book: Elsie’s War: A Story of Courage in Nazi Germany, by (Rabbi) Frank Dabba Smith (Frances Lincoln Ltd, 2003).

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Features

Myths and Reality: Are There Winning Strategies at Online Casinos?

Ask around, and everyone seems to have a theory. Plenty of Turkish players hunting for a fast, stable way into their favorite games lean on Pinco giriş to sign in, poke around the lobby, and see which offers are live that week. Then comes the real question, the one nobody quite lets go of.

Can a person actually beat the house long term? Short answer, said plainly: not reliably. To back that up, Pinco Сasino breaks down how these games are wired and why clever-sounding systems keep falling apart the moment real money is involved.

Where the Myths Come From

Here is the thing about casino myths. They almost never start with data. Someone wins big on a random Tuesday, tells the story twice, and a lucky fluke quietly turns into a “method.” Ads nudge it along. Forums repeat it. Newcomers testing Pinco giris often show up already half-convinced of a few of these.

The usual suspects:

  • A machine is “due” after a long cold streak.
  • Doubling bets after a loss will win it all back.
  • Some hours of the night pay out better than others.
  • The last spin somehow hints at the next one.

Not one of them survives a close look. Every round stands alone. A clock does not care, and a losing streak has no memory. Players who accept that early tend to keep both their patience and their cash.

What the Math Actually Says

There is a number behind every game: the house edge. It is just the slice the operator expects to keep over time. One session? It predicts nothing. Ten thousand rounds? It shows up like clockwork. Folks who reach Pinco Сasino giriş usually relax and enjoy things more once that figure stops feeling like a trick.

House Edge in Plain Terms

The table gives a rough picture of how game types stack up. Exact numbers move around depending on the rules and the studio behind them.

Game TypeTypical House EdgeSkill Involved
Slots3% – 10%Very low
Roulette2.7% – 5.3%Low
Blackjack0.5% – 2%Moderate
Video Poker0.5% – 3%Moderate

So skill-based games attract strategic players, while slots remain a pure coin flip. Still, that edge never hits zero. The house keeps its sliver over the long haul, no exceptions. Reading the numbers first helps players expect the truth rather than a fairy tale.

Smart Habits That Reduce Risk

Real strategy has nothing to do with cracking the odds. It comes down to control, a budget, and picking games with a clear head. Some regulars keep the Pinco APK close so they can monitor spending and session time right from their phones.

A handful of habits actually move the needle:

  • Decide on a budget before the first bet, then quit when it is gone.
  • Lean toward lower-edge games when the plan is a long session.
  • Think of bonuses as extra minutes, never as promised profit.
  • Step away often, because tired choices get expensive.

A Pinco promosyon kodu might stretch a bankroll a bit, sure. It still does not touch the underlying math. What these habits really protect is the fun, so the whole thing stays a hobby and not a chase.

The Honest Bottom Line

No secret formula exists. Anyone peddling one is selling a story, nothing more. What Pinco pushes instead is calm, responsible play built on firm limits and goals a person can live with. That habit outlasts any hot streak.

For Turkish users, a solid Pinco oyun sitesi should feel simple: clear rules, quick access, fair terms. Good nights come. Bad ones come too. The players who last are the ones who know the odds cold, guard their budget, and refuse to mistake a bit of luck for a plan.

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Features

The Blackjack Bet Behind the Everyday Phrase Double Down

Imagine sending a terrible pun to someone you fancy. They laugh, so you send another. Soon, the two of you have a running joke, and a friend says you have doubled down on the cheesy approach.

The words sound at home in that exchange. They also fit a chief executive’s plans or a politician’s speech. In each case, someone puts more weight behind a choice they have already made. Whether that sounds charming, sensible or stubborn depends on the choice, and on who is describing it.

How the Phrase Left the Card Table

Double down comes from blackjack, where it names a betting option recorded in print by the late 1940s.

Today, it appears in business talk, political speeches and dating conversations, far beyond any online casino. The gambling connection deserves a reminder: gambling involves financial risk, and anyone who participates should set spending and time limits and seek support if it causes harm.

By 1991, Joseph Epstein was using the expression figuratively in his essay collection A Line Out for a Walk. It offered a way to describe taking a further risk outside gambling.

The meaning continued to broaden. Merriam-Webster includes becoming more determined in a position or undertaking. Dictionary.com describes increasing effort or holding to an opinion, especially under pressure.

Those definitions cover actions as well as arguments. Someone might spend more time developing a promising project, or defend a disputed view more firmly. The words leave room for both.

A Business Reason to Keep Going

Jeff Bezos supplied an example in his 2016 shareholder letter, released in April 2017. Writing about patient experimentation and attention to customers, the Amazon founder advised readers to “double down when you see customer delight”.

In the published letter, that advice sits alongside accepting failures, planting seeds and protecting young ideas. The sequence gives the expression a purpose: allow ideas to develop, notice what customers appreciate, then give those ideas more support.

Here, doubling down sounds considered. A positive response supplies the reason for doing more.

The phrase also does useful work without attaching a figure to the decision. It conveys increased effort while leaving the details to the situation. Picture a team finding that customers value a particular service and deciding to develop it further. The expression gives that decision a sense of confidence.

Put the same decision in a political argument, though, and someone may question the direction.

When Determination Becomes a Criticism

In his January 24, 2012 State of the Union address, Barack Obama described other countries as doubling down on education. The official transcript places the phrase in a discussion of teachers, skills and preparation for future employment.

Education was something to back more strongly. Obama’s wording gave added effort an approving tone.

Later that year, Bill Clinton used the expression against an opposing economic approach. His prepared remarks for the Democratic National Convention included “double down on trickle-down”, a line whose repeated sounds helped carry the criticism.

The contrast is revealing. Obama presented greater commitment as desirable; Clinton made it part of his objection. Both used the expression to describe pressing further along an existing path.

That difference helps explain why the phrase works in news and commentary. It can describe what someone is doing while also suggesting how the speaker feels about it. The judgement comes through the surrounding words, something readers can recognise in personal conversations too.

What It Sounds Like in Dating

Bumble brings the expression into familiar dating territory in its guidance for people recovering after ghosting. It encourages readers to double down on self-care, directing their energy towards their own wellbeing.

Psychologist Cheryl Harasymchuk uses it differently in an article published by Carleton University. Discussing positive relationship experiences, she gives the example of a couple following an enjoyable date night with more opportunities to spend time together.

These are gentler uses than Clinton’s political jab. One concerns looking after yourself; the other concerns making room for something you enjoy as a couple. Both give stronger effort an everyday, recognisable purpose.

They also show why the words following double down matter. Self-care, education and a disputed policy lead the reader towards different judgements about persistence.

Back in that imaginary message exchange, another awful pun might be welcome because both people are enjoying the joke. The shared response makes continuing it feel playful and personal.

That brings the expression back to ordinary conversation. Double down tells us that someone is committing more strongly. The rest of the story tells us what to make of it.

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