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Ian Schnoor: He’s created a “marquee” name no matter how you spell it

Ian Schnoor

By GERRY POSNER This is a story worth reading (not that all of my articles are not worth reading). From the depths of the Maples and Garden City has emerged a young man now running what looks to be a very significant business in Toronto and, in fact, well beyond the limits of the city and province.

Have you ever heard of a company called the Marquee Group? Ian Schnoor created the company paying homage to the street where he grew up (in The Maples): Marquis Crescent. There is one major difference besides the spelling. A crescent is shaped in a circular form with no direction except in a spiral. That no doubt is the shape of Marquis Crescent to this day. On the other hand, the Marquee of Ian Schnoor is like a canopy – extending almost without limit. You could say that Schnoor’s business had taken on the form of the name of the company- upwards and onwards.

Schnoor, the son of the late Jack Schnoor and mother Judy Schnoor, is a graduate of Joseph Wolinsky Collegiate. Ian attributes a chunk of his success to his time there, in particular to the influence his former classmate, the late Adam Anhang, had on him.
Adam helped to generate Ian’s interest in finance and indeed, later in teaching. It started simply enough. Following high school and a year of Arts, Ian ended up in the predecessor to the Asper School of Business (School of Commerce) at the University of Manitoba.
After graduation, Ian sent out over 100 letters seeking employment in Toronto. He got back five letters of interest and out of that emerged a job as an investment banker at BMO. He was there for over four years, then headed to CITI Bank. 9/11 and the collapse of the markets ended his work at that bank, but it triggered a major move for Schnoor.
In 2002 he started up the Marquee brand and it is fair to say he has never looked back. The business he established was based on what he perceived as a gap in the marketplace for financial training. The best term to apply to the business is “financial modelling”.. What this means in part at least is the way of adapting what is taught in the business schools to the real world.
Schnoor puts it this way:” I kept thinking it would all end eventually (referring to the fallout from 9/11), until I realized I was bridging the gap between what people were learning in business schools and the hands-on technical skills companies were seeking in new hires.”
It was not long before Schnoor had lined up an array of business schools that wanted him badly. Schnoor says that all the bright lights from Ivey, Queen’s, U of T’s Schulich Schoolk, McGill, Laurier are all clients of his (oddly, the one school missing from his catalogue is the University of Manitoba’s Asper School of Business, whose predecessor is the very place from where Schnoor graduated years ago).
Aside from this group, other key components of the Marquee portfolio are all of the major Canadian banks, as well as some global banks in Canada.
What Marquee provides is a level of training previously unknown to any of the clients served by Schnoor and his team. That team has grown in size to over 25 people, some part time and others full time. Schnoor took it upon himself to train all of his hires the way to teach. What the group does and does well is to use spreadsheets, then forecast what lies ahead for his clients based on various assumptions, all of which can be changed easily. This is a skill and, of course, what makers it so helpful is when you have a guy like Ian Schnoor leading the way. He is first and foremost a teacher and he loves to do that. As Ian puts it, “When I teach, I learn”. He is so well thought of he was recently awarded the “Professor of the Year” award for the course he teaches in the Master of Finance Programme at Queen’s University.

In retrospect, Joseph Wolinsky Collegiate was a great start for Ian with the rigours of the double programme (Hebrew and English). Adam Anhang was an inspiration, but clearly what Schnoor had going for him more than anything was sheer determination to succeed and that he has done in spades. Happily, his father Jack who died in 2011, was alive to see his son’s career take off. And now, Schnoor, married and father to three daughters, 18, 15 and 13 – all students in the Jewish School programme in Toronto, is still very busy building his already very demanding business.
His formula for building that business is to be sure his course content is comprehensive and to be sure his associates have mastered the content and the method of teaching. Ian is confident that this format of business model will only expand as the skills taught are crucial for any business anywhere in the world. So, from Marquis to Marquee, the one thing that has never changed is Ian Schnoor.

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Features

I Speak “Jew”

Morrocan Jewish fish dish

By MARK E. PAULL I grew up in Montreal. Born in 1956. Anglo by birth, sure. But that never quite fit. I don’t speak “Anglo” the way they mean it. My real language is Jew.
And I don’t mean Hebrew or Yiddish. I mean the language of reading the room before you enter it. The code-switching, shame-dodging, laugh-first-so-they-don’t-pounce dialect we pick up early. It’s a language built on side-eyes and timing and ten generations of tension.
I speak French—enough to make myself understood. Enough to charm a dinner table, crack a joke, get someone’s uncle to nod. I’m not fluent, but I’m fast. Doesn’t matter. In Quebec, language isn’t grammar—it’s inheritance. It’s who your grandfather cursed out in a hardware store.
To the Francophones, I’ll never be one of them. My accent betrays me before I say a word. I’m just an Anglo. And not even that, really. Because when the lens tightens, when they look closely, I’m just un Juif. Just a Jew.
And to the Anglos? Same thing. I can wear the suit, speak the Queen’s English, order the wine properly—still a Jew. Even in rooms where I “pass,” I don’t belong. I’m not invited in to be myself. I’m invited in to behave. To be safe. To not say the thing that makes the air stiff.
We’re the only people still called by our religion. No one says “Orthodox” for a Greek. No one says “Vatican” for an Italian. No one calls a Black man “Baptist” before they see his face. But “Jew”? That sticks. That’s the label. Before passport. Before language. Before hello.
I’ve mostly made peace with that. But there’s still this ache—knowing you can live your whole life in a place and never really be from there.
Let me tell you a story.
We had this block party once—the folding-table, paper-plate kind. Kids zipping by on scooters. Music low. Everyone asked to bring something from “your culture.”
The Greek guy brought lemon potatoes and lamb—felt like it came with a side of Byzantine history. The Italians brought two lasagnas—meat and veggie—with basil placed like confetti. The Vietnamese couple brought shrimp rolls that vanished before they hit the table. Even the German guy—built like a fridge—brought bratwurst and a six-pack with gothic lettering.
And then us.
My partner made Moroccan fish. Her grandmother’s recipe. Red with tomatoes, garlic, cumin. Studded with olives and preserved lemon. I brought a bottle of white wine. Dry. Crisp. From the Golan Heights. Not Manischewitz. Not even close.
We laid it out. Someone leaned over: “Moroccan? But I thought you were Jewish.”
We smiled. “We are.”
Then: “So… where’s the brisket? Isn’t Jewish wine supposed to be sweet?”
That’s when it hits you. No matter how long you’ve lived here, how many snowstorms you’ve shoveled through, you’re still explaining yourself. Still translating your presence.
Because they don’t know. They don’t know Jews came from everywhere. That “Jewish” isn’t one dish—it’s a whole map. That we had Jews in Morocco before there was even a France. That some of us grew up on kreplach, some on kefta. That some of our mothers sang in Yiddish, others in Arabic, and some in both—depending on who was knocking.
They don’t know. And worse—they don’t ask.
And that’s the part that gets you. Not the slurs. Not the graffiti. Not even the occasional muttered cliché. It’s the blankness. The shrug. The image they already have of you that’s built out of dreidels and sitcoms.
“Jewish” as nostalgic. As novelty. Something they saw once on a bagel.
Sometimes, when those questions come, I float. One version of me walks out. Another turns into a mouse. One turns into a Frisbee. Just gone. Not mad. Just tired.
Because being a Jew isn’t cute. It’s not nostalgic.
It’s ancient.
Before Montreal.
Before France.
Before Poland. Before Spain.
Before pogroms.
Before ghettos.
Before Hitler.
Before even the word Europe.
We were there.
Go back to the 5th century. 2nd century.
Go back to Jesus—our kid, by the way.
Go further—Babylon. Persia.
Keep going—Temple. Exile. Wandering.
And still, after all that, I’m at a table in Quebec explaining why our fish has cumin in it.
It’s almost funny. If it didn’t wear you down a little.
I’m not looking for pity. This isn’t a complaint.
I’m proud. I know what I carry. I walk into any room with five thousand years behind me. I come from people who kept the lights on through every kind of darkness—and laughed through it, too.
But sometimes, I just wish I didn’t have to explain so much.
All I want is to put down my dish…
…and hear someone say:
“That smells amazing. Tell me the story.”

That’s all.


Mark E. Paull, C.A.C. is a Certified ADHD Coach – IPHM, CMA, IIC&M, CPD Certified
Writer | Lived-Experience Advocate | Type 1 Diabetic since 1967

He has been published in:
The New York Times, The Globe and Mail, Folklife Magazine, Times of Israel, CHADD’s Attention Magazine, The Good Men Project

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Features

At 104, Besse Gurevich last original resident of Shaftesbury Park Retirement Residence

By MYRON LOVE At 104, Besse Gurevich is the last of the original residents of Shaftesbury Park Retirement Residence. She may also be the oldest member of our Jewish community.
Although her vision and her hearing have diminished considerably, her mind and memory are still intact.  A few weeks back, this writer sat down with her in her suite as she recalled a life filled with highs and lows and her many  contributions to her community, both in Winnipeg and Fort William before that.
The daughter of Jack and Rebecca Avit, her life’s journey began in 1921 in a home on Carlton Street near Ellice Avenue, near her father’s furniture store.  He later operated a cap factory.
When she was ten, the family – she had two brothers and a sister – moved to Manitoba Avenue in the old North End. “My father had put a deposit down on a house on Scotia,” she recalls.  “But my parents didn’t feel that the neighbourhood was Jewish enough.”
Her schooling included Peretz School and, like so many of her generation, St. John’s Tech (as it was known back then.)  “I was actually supposed to be going to Isaac Newton for high school,” she says.  We were living on the wrong side of the tracks for St. John’s.  After one day at Isaac Newton, I found a way to transfer to St. John’s.”
In 1940, 19-year-old Bessie Avit married Jack Gurevich, a young man from Fort William.  The wedding was marred though, by the sudden, untimely passing of her father.
Following the wedding, Besse moved with her new husband to Fort William where Jack Gurevich worked in retail clothing sales.  “We lived in Fort William for 20 years,” she says.  “Our three children (Judy, Richard and Howard) were born there.”
She recalls that there were about 200 Jewish families – including her sister and one of her brothers for some years – in town, during the time she lived there. “We were very well known in the community,” she recalls. “I was involved in everything.”
Her community activism continued after the family’s return to her home town. While Jack went to work as a salesman for Western Glove Works, Besse became an indefatigable community volunteer. At one time or another, she served as vice-president of ORT, Hadassah and National Council of Jewish Women in Winnipeg. She was also a long time B’nai Brith member.
In the business world, the highlight of her career was the building of Linden Woods.  “I became involved in real estate development for a time,” she recalls. “I was hired by Genstar to develop Linden Woods.  The company estimated that it would take about 20 years to complete.  I got it done in two.”
She also taught hair dressing for a while. “I worked with many young Jewish brides,” she says.
Recent years have not been kind to Besse Gurevich. Her beloved husband, Jack, died in 2016 – after almost 65 years of marriage.  Older son, Richard, passed away in Vancouver in 2018 and, most recently –six months ago – younger son, Howard, followed.  She notes that there were 200 mourners at Howard’s funeral.
(Howard Gurevich was in marketing for many years before turning his talents to the art world. In recent years, he was best known for Gurevich Fine Art in the Exchange District and his support of local artists.)
Besse Gurevich celebrated her 100th birthday – which took place at the height of the Covid shutdown – quietly. 
While she used to enjoy reading. she is unable to do so any more. She can still listen to television.
And while she has few family members to visit her any more, she does have a group of friends interesting enough from the local theatre scene.  For many years, she was a close friend of the late Doreen Brownstone, one of the leading figures in theatre in Winnipeg for more than half a century.  Besse became part of the group that would visit Doreen every week and, since Doreen passed on three years ago, the members of the group have continued to visit Besse on a weekly basis.  

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Features

Winnipeg author’s first novel gripping tale of romance, action and intrigue, set in 15th century Spain and Morocco

“The Chronos of Andalucia” author Merom Toledano

By MYRON LOVE “The Chronos of Andalucia”, a novel just released by first-time author Merom Toledano, is a historical romance set in late 15th century Spain and Morocco, filled with passion, action, intrigue, unexpected twists and turns – and, of course, with the requirement of any medieval story – a quest.
The easy-to-read, 190 page book follows the adventures of Catalina, a young woman living by her wits on the streets of Granada in the year 1487, (just after the Christian armies of Ferdinand and Isabella had recaptured all of Spain from the Moors) – while trying to evade the agents of the Inquisition, who had murdered her Jewish mother and Christian father 10 years earlier.  She was left with an insatiable desire to learn about astronomy, along with a mysterious map and an astrolabe (an instrument formerly used to make astronomical measurements) – the importance of which will only be unveiled if she can get to the city of Tangier in Morocco.
Early on, there is a reference to Abraham Zacuto, a prominent Spanish rabbi famed for his knowledge of astronomy and astrology.
The action begins when she has a casual interaction with a former Spanish soldier, Diego.  When the forces of the Inquisition approach, she flees with the soldier – who is also her love interest – and who helps her to escape.  They turn for help to a childhood friend of Catalina’s – Roberta, a nun, who helps them on their perilous  journey to Tangier – a journey that includes being captured by pirates, surviving a shipwreck, being separated for a long period of time and, of course, finding each other again and realizing the success of their joint quest.
In his writing, the author paints vivid word pictures of the different characters and beautifully invokes the colour, sights, sounds and scents of the time and the places. 
What I found truly remarkable about the writing of “The Chronos of Andalucia” is that English is not Merom  Toledano’s first language.  The Israeli-born author – he grew up near Haifa – came to Winnipeg with his young family just eight years ago.
“I have had this book in mind for several years now,” says the satellite engineer whose working career takes him to many different parts of the world. 
He notes that he has always felt a connection to Spain, Spanish music and literature – a reflection of his family’s modern origins in that country.  His great-grandparents, he relates, lived in Toledo – hence the family name, Toledano.  His parents lived in Meknes in Morocco while his father attended university in Tangier before making aliyah.
Toledano just published “The Chronos of Andalucia” in April on Amazon. He reports that the book – which is available here at McNally Robinson – has been selling well –close to 100 copies – with orders coming from a bookstore chain in England, a bookstore in Denmark, and one in Italy.
“I have had between 30 and 40 positive reviews so far,” he reports.
Toledano adds that he envisages “The Chronos of Andalucia” to be the first in a series – a la the writer Danielle Steele.  He is already working on a sequel – which is hinted at the end of “The Chronos” and, he reports, he is establishing his own independent publishing operation.        

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