Local News
The debate over whether Jewish seniors’ homes need to be fully kosher
In recent issues of The Jewish Post & News we’ve been debating whether the Simkin Centre needs to remain a fully kosher facility. Following are a number of different letters that were published in the Feb. 16 issue of the print edition, followed by an article that ran in Tablet magazine in 2019 which examined the increasing number of Jewish seniors’ homes in the US that have gone non-kosher:
On Fri, Feb 4, 2022 I sent the following email to Rabbi Yosef Benarroch, who is both the spiritual leader of Adas Yeshurun – Herzlia congregation, also the head of the Vaad Hakashrut of Winnipeg:
Hi Rabbi,
I assume you’re still in Israel as I write this. I hope you’re staying warmer there than we are here.
As usual, I’ve asked a question that might get some people wondering about a subject that doesn’t get raised often, this time it’s kashrut at the Simkin Centre.
I’ve been trying to find out just how many of the residents there aren’t Jewish, but so far Laurie Cerqueti (the CEO of Simkin Centre) hasn’t answered that question.
The reason I ask is that some of the Jewish residents are wondering what’s happening to the home, what with all the non-Jewish residents who have come in in recent years.
At the same time, I’ve been wondering whether it would be possible to have non kosher food in the centre.
The CEO of the Louis Brier Home in Vancouver wrote to me that, while that facility still serves only kosher food, residents are allowed to bring non kosher food in, so long as they eat it only in their rooms.
Would such a policy be acceptable at the Simkin Centre?
Stay safe – and good Shabbes.
-Bernie
(I should note that in my Short takes column of Feb. 2 I suggested that the Simkin Centre ought to consider going nonkosher, as have so many Jewish seniors’ homes in the US. Further, since I sent this email I have been advised that residents are indeed allowed to eat non-kosher food, so long as it is eaten only in their rooms.)
On Feb. 6 Rabbi Yosef Benarroch responded
Bernie
I was quite surprised to read your piece on the Simkin advocating for the facility to go non kosher and provide packaged meals for those who want kosher. In the seven years that I have been overseeing Kashrut at the Simkin there has not been a single such request. Not from the administration, not from residents and not from families including the non Jewish residents. The quality of the food is excellent and I can say this first hand with my mother being a resident. I find it puzzling and shocking that the “Jewish” newspaper of the city would be advocating to turn the Jewish seniors home in Winnipeg not kosher.
My best
Rabbi Yosef Benarroch
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I am writing on behalf of the Board of Directors of the Saul and Claribel Simkin Centre regarding your column in the February 2nd edition of the Jewish Post and News. This relates to your questions about the Centre providing our residents with a Kosher diet, and the ratio of Jewish to non-Jewish residents.
Regarding our use of Kosher food, we are not attempting to “maintain a pretense of keeping Kosher,” as you stated in your column, but to adhere to the principles and values of the Centre going back to its days as the Sharon Home. This topic comes up at Board meetings from time to time, and the Board consistently supports the continuation of this tradition. We pride ourselves on the quality of the freshly made Kosher food we provide our residents, and plan to continue doing so.
Regarding the ratio of Jewish to non-Jewish residents, over the years approximately 60% to 65% of our residents have been Jewish. As Laurie Cerqueti noted when you contacted her, the numbers vary over time. While we welcome people of all faiths at the Centre, we try to maintain open rooms for Jewish people in the community who need the support we provide in a timely fashion. I was surprised when you stated that Laurie “is worried that the figures [regarding the number of Jewish residents] might come as shock to Jewish Winnipeggers.” Under Laurie’s leadership the Simkin Centre, during the current pandemic, has been one of the most open and transparent organizations in the city. The ratio of Jewish to non-Jewish residents is not a secret to be kept from the Community, but a fact based on the number of Jewish community members needing and wanting to reside with us.
Sincerely,
Gerry Kaplan, MSW
Chair,
Saul and Claribel Simkin Centre Board of Directors
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In your most recent Short Takes column you commented on the apparent declining percentage of Jewish residents at The Simkin Centre Personal Care Home. You attributed the decline in the Jewish census at the Centre to the fact that the actual number of Jewish people in the community had declined and that there were alternatives to personal care home care, such as assisted living, which together meant that demand for personal care home beds had declined within the Jewish community.
While I think your reasoning on why there are fewer Jewish people in The Centre is correct, it is important to recognize the significant difference in the eligibility criteria for personal care home admission currently in Manitoba as opposed to 30 years ago when the Sharon Home on Magnus would have had a 100% Jewish population. In the old days places like the Sharon Home were more like retirement residences and people could move into them experiencing far less disability than is currently required for PCH admission. People who moved in were much younger and lived in the Home much longer. With a significantly larger Jewish population in Winnipeg in those days it was a given that very few non Jewish people would be admitted, if at all. Currently, people who are admitted into personal care homes are much more debilitated both physically and cognitively and the turnover in residents is much quicker. Combined with the decline in the Winnipeg Jewish population from its peak of 25,000 to what is now probably less then 15,000 it is a given that when a bed becomes available at the Centre it is more likely to be occupied by a non Jewish person – this in spite of the fact that Jewish people continue to be a priority for admission. Within 5 years the Jewish population at the Centre could fall to 25% or less.
Your comments about the continued provision of solely kosher food at the Centre are good ones. According to surveys in the United States only 15% to 20% of Jewish people are kosher. Fully 65% of non orthodox Jewish people in the US eat pork products and only 10% of American Jews identify themselves as orthodox. I suspect that the Canadian Jewish population is not much different. Being kosher is not a characteristic that defines Jewish identity for a great majority of Jewish people. In my time at The Centre it was clear that many Jewish people entering the facility had not been leading kosher lives before they entered. When you combine that reality with the fact that a majority of the Centre’s residents are not Jewish it might be time to rethink the current kosher policy. As you have pointed out this is already happening in Jewish care facilities and seniors’ residences in the United States.
Irwin Corobow
Ed. note: Irwin Corobow is a former CEO of the Simkin Centre.
The figures Irwin gives for the Jewish population of Winnipeg are not quite correct. The highest number ever reported in the census occurrred in 1961, when the Jewish popuation was just short of 20,000. The 2011 National Household Survey (which replaced the census that year) indicates that there were, at most, 12,500 Jews in Winnipeg that year. The 2016 census reported only 7,640 Jews in Winnipeg, but that figure has been largely discredited. We’re anxiously awaiting results of the 2021 census.
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Jewish senior residences shift away from kosher food
Whether it’s done to save money, or to respect residents’ personal choices, the menus are changing
The following article appeared in the online magazine, “Tablet”, on April 28, 2019.
By JUNE D. BELL
Before the Sinai Residences in Boca Raton, Florida, opened in 2016, several hundred Jewish seniors who’d put down deposits received a survey about meals. Specifically, how important was kosher food?
Not important at all, it turned out. If Sinai were exclusively kosher, the vast majority said, they’d rescind their deposits. “They said having a kosher option was great, but being completely kosher would deter them from moving in,” said Chris Newport, Sinai’s executive director.
The Jewish Federation of South Palm Beach County, which developed the not-for-profit senior community, scrapped plans for a kosher kitchen. Pork and shellfish aren’t on the menu, but residents can dine on cheeseburgers and chicken Parmesan. All 234 independent-living apartments are occupied, and more than 60 people are on the waiting list.
Sinai is far from the only senior residence touting nonkosher fare in a Jewish communal setting. From Philadelphia to Silicon Valley, communities for aging Jews have been succumbing to a host of pressures to expand their menus beyond the limits of kashrut.
Some of that pressure is financial. Facilities pay a premium for kosher supervision of two kitchens with at least two sets of dishes and cutlery, and hekhshered meats, cheeses, and other products cost more than their nonkosher counterparts. But residents themselves exert an outsize influence on the menus of the communities where they plan to spend their last years. Many find kosher fare at best uninspiring and at worst, irrelevant. Their perspective reflects the paradoxical, quixotic relationship that most American Jews have with kosher food: It may be a good thing, but it’s not necessarily my thing.
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About 1 in 5 Jewish Americans—22%—keep kosher at home, according to a 2013 Pew Research Center . The more observant you are, the more likely you are to have a kosher home: 92% of Orthodox Jews said they have kosher kitchens, as did 31% of Conservative Jews and 7% of Reform Jews. The survey didn’t ask about food choices in restaurants or elsewhere.
Beverly Gareleck, who has kept a kosher home for more than five decades, lives in one of the 182 apartments at MorseLife’s Levin Palace in West Palm Beach, Florida. She regularly eats in the kosher dining room, which is supervised by the Orthodox Rabbinical Board of Broward and Palm Beach Counties. “I’m very happy to have the kosher restaurant. It means a lot to me,” said Gareleck, a Buffalo, New York, native. “It’s silly, but I feel it’s healthier, and it’s been looked at and taken care of in a better way.”
But if shrimp is on the menu in the nonkosher dining room, Gareleck will forgo kosher chicken pilaf, brisket, or prime rib. And when a group of friends plans a nonkosher meal, she’ll join them. About half of the 220 Palace residents opt for a kosher dinner each night, but only about 45 eat solely kosher food, said Keith A. Myers, president and CEO of MorseLife Health System.
The kosher versus nonkosher debate at Jewish senior residences was absent from this month’s conference agenda of the Association of Jewish Aging Services—not because it’s a topic members are afraid to discuss, but because they’ve already discussed it so much. “People are tired of talking about it,” said Stuart Almer, the conference’s co-chair and president and CEO of the Gurwin Jewish Nursing & Rehabilitation Center on Long Island. “It’s a sensitive issue to remain kosher or not.” About 20 of Gurwin’s 460 residents eat nothing but kosher food. At Long Island’s Parker Jewish Institute, where Almer previously worked, 20 of about 525 residents consistently ate food prepared in the kosher kitchen.
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Relocating to a senior independent living community can be a fraught decision. Seniors must leave a familiar neighborhood and acknowledge the potential need for services such as assisted living and skilled nursing that “continuum of care” facilities offer.
Communal meals in a new residence help ease that transition and combat the loneliness and isolation many seniors experience. “It is really important; I can’t emphasize it enough,” said Joan Denison, executive director of Covenant Place in St. Louis, where as many as 100 seniors—most of them Jewish— eat a subsidized kosher meal five nights a week.
Matzo ball soup and challah are a comforting sight on a Friday night table, invoking a shared culture and history. “The food is a very easy item to say what makes a facility Jewish,” Almer said. “Food is a big part of it. It’s an obvious and tangible thing.”
When seniors choose a community, the meals—their quality, variety, taste, and presentation—carry disproportionate weight. “If you’re in your 80s or 90s, what’s the only thing you can control?” said Newport, of Sinai Residences. “You maybe can’t drive any more, your family has passed away or your kids are grown up and your spouse may have died. You can control only one thing: your food.”
Administrators are paying close attention, particularly as 10,000 baby boomers turn 65 every day, a that will continue through the next decade. “The preferences of our senior-living residents are what’s really going to drive our business model,” Newport said. “As long as the residents are able to have the things they want in their lives, that’s what’s going to really trigger them to move into senior living.”
Enticing Jewish elders means accommodating their preferences, said Martin Goetz, CEO of River Garden Senior Services in Jacksonville, Florida. “If there is a trend, it’s away from kosher or ‘kosher is optimal.’ That’s for survival.” That shift is occurring across the country, either in one fell swoop or by degrees.
In Philadelphia, ownership changes and residents’ preferences led two predominately Jewish senior residences—Martins Run Senior Residential Community and the Golden Slipper Health and Rehab Center—to eliminate their kosher kitchens. Golden Slipper, now the Glendale Uptown Home, transitioned to kosher-style meals in 2013 for its 200 residents, most of whom were Jewish.
Martins Run in Media, Pennsylvania, added a nonkosher kitchen after requests from prospective and current residents. The community was eventually acquired by Wesley Enhanced Living, which has roots in the Evangelical Association of Churches. Wesley’s still touts its “kosher food of the highest standards under strict rabbinical supervision.” The four remaining residents who keep kosher eat their prepared dinners together at a single table. “Am I disappointed? Yes,” said Ethel Hamburger, 91, who chose Martins Run 12 years ago for its kosher food and Jewish population. “It’s not the place it was.” A Wesley spokeswoman declined comment.
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New cafes opening this spring on Jewish community center campuses that include senior residences in St. Louis and West Palm Beach will be serving nonkosher food to Jewish seniors, their families, and the community.
The kosher kitchens on the 50-acre MorseLife campus in West Palm Beach feed residents of the assisted living center, adult day care programs, a kosher Meals on Wheels program, students at four Jewish schools, and seniors who eat in the kosher dining rooms in the Palace, where Gareleck lives. But the bistro that opens on campus in June—where Palace residents will be able to eat at no charge, since their meals are included—will serve food from the nonkosher kitchen in the independent-living building.
Covenant Place in St. Louis is part of the Millstone Campus, which includes the St. Louis JCC, the federation, and the va’ad. In June, a new building is set to open that will include
medical services, physical therapy, and geriatric care facilities, as well as a new café. Seniors who live in Covenant Place’s 355 apartments—which each have kitchens—can eat at the new bistro on campus if they wish; it’s also open to everyone else, including health-care staff who serve the seniors and families who use the JCC.
“We had a big debate: Should we be kosher or nonkosher,” said Denison. The compromise was a dairy kitchen under rabbinic supervision and a meat one that is not. As many as 100 seniors who pay $3.50 for subsidized communal dinners catered by Kohn’s Kosher Meat and Deli Restaurant will have to opt for a dairy dinner if they want a kosher meal; meat meals will be made in-house, in the nonkosher kitchen.
Denison views the two cafes as a win-win: Kosher-observant families can enjoy a meal out together, and those who want more choices and affordable options can have that, too. “The key is to just be respectful,” she said, “and try to serve the whole gamut of those choices.”
Despite pressures to abandon kosher fare, some proponents are holding their ground, at least for now. When Alexander Ben-Israel became executive director of the 193-unit Moldaw Residences on the Taube Koret Center for Jewish Life in Palo Alto, California, three years ago, prepackaged kosher entrees were “miserable” and mushy. Ben-Israel brought the kosher program in-house, adding a mashgiach, multiple sets of dishes, and meat and dairy dishwashers. Participation doubled to about 25 residents.
“We had a philosophical commitment to the residents to offer kosher dining,” Ben-Israel said. “It’s just the right thing to do, that people who lived a kosher life all their lives would be able to continue to do it. … We call ourselves a Jewish facility, and it would feel kind of funny not offering it.”
But a nonkosher meal costs $15 to make, and a kosher one costs $27, adding an extra $70,000 a year to Moldow’s expenses. The facility is covering the difference for now, though it may eventually be passed on to residents.
In Jacksonville, kosher food costs River Garden an additional $300,000 a year even with staff—not rabbinic—supervision, “but that’s the cost of being who we are,” Goetz said. “We hold ourselves out to serve the entire community. … If Jews no longer connect with their synagogues, at least they are in a place that feels Jewish, does Jewish, and sounds Jewish, even if they’re not observant.” River Garden is Northeast Florida’s sole Jewish senior residence and nursing home.
Goetz, who has been CEO for 40 years, knows better than to ask the seniors what they want to eat. “We don’t put kosher on the agenda to be voted on by residents, because it would fail,” he said. “The residents here love bacon, ham, shrimp, and lobster.”
One day, some might get it. “I see the trend continuing away from kosher. I think it’s inexorable,” Goetz said. “I’m not willing to go out of business because I’m a kosher facility. If no one’ll come here because I’m kosher and it’s too expensive to serve it, I’d need to revisit our mission and our philosophy.”
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This story originally appeared in Tablet magazine, at tabletmag.com, and is reprinted with permission.
Local News
Long-time Winnipeg doctor and Israeli colleague make medical app available to general public
By MYRON LOVE Seven years ago, Dr. Gerald Minuk, Canada’s first hepatologist (liver specialist), partnered with Israeli computer science student Daniel Iluz-Freundlich in founding Refuah Solutions Ltd (RSL). Their goal was to create an app – which they called PI-enroll (“PI” stands for “Principal Investigator”), which was designed to be used by clinical trial investigators that would save them time and effort so they could be more personally involved in seeing their trial patients.
Last month, they released their second app, this time for patients. The app, called Patient-empower, informs patients about clinical trials underway for their condition and helps them make an informed decision as to which trial best meets their specific needs and preferences.
“I was approaching retirement,” recalls Minuk, now Rady School of Medicine Professor Emeritus, who has been in practice in Winnipeg since 1987, and “I couldn’t see myself filling my days doing crossword puzzles or Sudoku. I wanted to be able to continue contributing to medical research and patient care.”
It just so happened that, at the time, Minuk was introduced to an Israeli student, Daniel Iluz-Freundlich, who had just finished studying Computer Sciences at the University of Winnipeg. (Minuk notes that Iluz-Freundlich – on graduating – received the Gold Medal in Computer Science.)
“Daniel is an exceptionally talented young man,” Minuk says. “So I tapped his computer programming skills to create our PI-enroll and subsequently, our Patient-empower apps.”
The friendship continued after Iluz-Freundlich returned to Israel in 2020 to begin medical school on a Phil and Elle Kives Scholarship, where he earned numerous honors. Iluz-Freundlich is currently an intensivist anesthesiologist at the Beilinson Hospital in Israel. Despite his new professional responsibilities, including caring for IDF forces wounded in Gaza– he has remained active with Refuah – as vice-president of the company.
Minuk adds that a dozen other senior professors of medicine also contributed to Refuah’s software design. “Together,” he reports, “the company represents 400+ years of clinical trial experience. That experience is being applied to identifying and addressing the major challenges investigators and patients face when conducting or participating in clinical trials.”`
He adds that Refuah Solutions has established a truly global network with company personnel in San Diego, São Paulo, Mexico City, London, Barcelona, Nairobi and Delhi thus far.
According to Minuk, the company has enjoyed worldwide success – with over 2,000 doctors in 40 countries and 50 drug companies signed on for the PI-enroll app. He attributes this success to the app’s impressive results. In a recent global clinical trial, Minuk reports, within 3-6 months of implementing PI-enroll, investigator personal involvement increased by 60% and with that, patient enrolment increased by 80%, patient drop-outs decreased by 50% and there were 20% fewer protocol deviations (mistakes made). In addition, 90% of PIs rated the App 8 out of 10 in terms of usefulness.
He adds that one site that had not enrolled any patients for 12 months, subsequently became the trial’s leading enrolment site.
Regarding the newly released Patient-empower app, Minuk notes that despite the many benefits patients derive from clinical trials including free and early access to new and often safer and more effective treatments, fewer than 10% of patients who would qualify for a clinical trial are ever invited to consider that option. “The problem,” he explains, “is that most Health Care Providers are either unaware of what clinical trials are underway in their area or if they are aware, don’t have the time to discuss the trials with their patients.”
Therefore, Minuk, Iluz-Freundlich and their team designed and recently released their second app – Patient-empower – which informs patients of what clinical trials are underway for their condition and empowers them to select the trial that prioritizes their needs over those of industry.
The platform, he explains, uses AI to generate concise, easy-to-understand summaries of clinical trials tailored to the patient’s location—city, state, country, or globally, depending on their preference. Each summary includes clear explanations of the patient eligibility criteria and key practical details, such as the likelihood of patients receiving a placebo, the number of required site visits, and other important practical considerations. It also suggests questions that patients should consider asking the investigator before they consent to enrolling. The trial information is presented in a shareable format to facilitate discussions with family, friends, and local healthcare providers—supporting both patient confidence and continuity of care.
Once a trial is selected, Minuk continues, Patient-empower provides the contact information for the trial investigator closest to the patient’s location, the trial’s sponsor and, where available, the world’s experts in the field.
The feature Minuk is most enthusiastic about is the “Recent Findings” page which keeps patients up to date on newly published clinical trial results and discoveries relevant to their condition.
“Patient-empower is available to patients from internet venues (App Store or Google Play) or through NFP organizations, associations, societies and patient support group web-sites,” he adds. “Although only recently released, we have already attracted interest from the American Diabetes Association, the Alzheimer’s Society of America, the Canadian Liver Foundation, Colorectal Cancer Canada, the American Myasthenia Gravis Society and many others.”
“Overall, Patient-empower informs patients, and more informed patients benefit everyone involved. After all, it’s the patient’s health; their voice should be heard,” Minuk concludes.
Local News
The South Seas come to the Asper Campus
By MYRON LOVE On Thursday, July 24, about 150 members of our Jewish community got a chance to sample the dance and music of the South Pacific. The event was billed as “Beyachad Together – Celebrating Indigeneity, land, culture and identity.”
The program featured both the Sarah Sommer Chai Folk Ensemble dancers and Steinbach-based Island Breeze Manitoba – which describes itself as “a high energy live band & Pacific Island dance team featuring authentic outfits and dances from the islands of Hawaii, Tahiti, Fiji, Samoa and New Zealand.”
According to Dr. Ruth Ashrafi, Regional Director of B’nai Brith Canada in Manitoba, the evening’s performance was connected to an Indigenous Peoples Conference that was held in Steinbach under the auspices of Island Breeze with participants from Canada, the United States (specifically Hawaii), Antigua and Bermuda in the Caribbean, South Africa, the Philippines, Japan, Australia, New Zealand and the South Pacific island countries of Fiji, Tonga, Samoa, the Solomon Islands and Tonga.
“The conference organizers contacted B’nai Brith Canada,” Ashrafi reported. “They wanted to bring greetings to the Jewish community, as the indigenous people of the Land of Israel, and celebrate indigeneity together through dance and music.
“Their support in these difficult times is heartwarming.”
In her opening remarks as emcee for the evening, Ashrafi noted that “it is a great honour for the Jewish community to welcome so many indigenous guests from all over the world.”
She then related the story and miracle of Chanukah and connected it to the experience shared by many indigenous nations around the world.
“They have been told that their religion is wrong, their traditions are not sophisticated,” she pointed out, “just as the Jews of that time were told by the Greek rulers that our religion was wrong and our traditions were outdated.
“Here in Canada, the First Nations were forced into Residential Schools to learn Canadian ways. The manner in which they were taught in these schools was abusive and horrific. Many children died, and many more were scarred for life.
“As with the Maccabbees,” she continued, “courageous individuals have stood up and fought for rights of their indigenous brothers and sisters. They had to overcome a lot of resistance and other obstacles. Indigenous peoples are still over-represented in the Canadian prison system and social services.
“The story of Chanukah tells us that it is okay to be different from the majority culture,” she said, and “that special and unique traditions are important and worth preserving.
“The story of Chanukah also teaches us that fighting for our rights is not easy,” Ashrafi added. “We may be a tiny minority and the other side may be much more numerous, better organized and equipped. But if we take the first step, like deciding to use that little jar of oil (that burned in the Temple for weight days even though there was only a day’s supply), we will be helped along the way.”
“We put the Menorah in our front window,” she noted, “so that the light is shining into the dark winter nights. We want to share the story of the Chanukah miracle and we want to bring light into a world that has still so much darkness in it.”
Ashrafi’s words were followed by greetings from David Harper, a former Manitoba Keewatinowi Okimakanak Grand Chief who spoke glowingly of his visit to Israel in 2014.
“Our faith teaches us that the People of Israel are the people of the Bible and we must bless them and pray for them,” he said. “My people have a lot to learn from the people of Israel about healing the land.”
Next, Ashrafi introduced Pastor Roger Armbruster whom, she described, as the man behind the vision for the evening. Armbruster, a strong Christian Zionist supporter of Israel, is the founder of Canada Awakening Ministries.
She said of Armbruster that “it is a privilege to be his friend. I have learned so much from you.”
According to Armbruster’s bio on the Canada Awakening Ministries website, “his life has been dedicated to a ministry of reconciliation, and of building bridges between cultures, nations, denominations and generations. He sees cross-cultural reconciliation as a key to making disciples of all nations, and in seeing God’s House become a House of Prayer for all nations.
“As director of Canada Awakening Ministries, he is a leader in facilitating Native-Non-native reconciliation, and in restoring the indigenous peoples of the land to reflect that part of God’s image that He has deposited in them in their sounds, songs, praise and dances.”
Armbruster attended the Inaugural World Christian Gathering of Indigenous People in New Zealand in November 1996 as well as gatherings in Rapid City, South Dakota, in 1998, northern Sweden in 2005, and Israel in 2008. In his remarks, he noted that he has visited Israel numerous times over the years – often leading tour groups representing Canadian Inuit, Greenlandic Inuit and Manitoba First Nations at the northern ends of the earth, along with Maori, Fijians and Samoans from the southern ends of the earth – back to the City of Jerusalem from where the original gospel message first came.
“In Israel,” Armbruster said, “these Indigenous People have shared their language, their culture and their faith with both Jewish and Palestinian audiences alike. In one Israeli community, they even shared a message that brought hope to a joint audience of some 500 people that included both Jews and Arabs coming together.”
The dance part of the program was emceed by Isi Masi of Island Breezes. The musical program included several Hawaiian dances, including a rousing foot-stomping number,followed by performances featuring Hawaiian song and gentle movement. The final part of the island dances concluded with a brief Maori war chant.
(The Maori are the indigenous people of New Zealand.)
The final part of the program included several high octave dances by our own – always outstanding – Sarah Sommer Chai Folk Ensemble, with all the performers singing “We Shall Overcome” and the audience invited to join in a round of Israel dancing.
Local News
Israeli-born realtor believes in paying it forward
By MYRON LOVE When Hofit Yanev and her husband, Stefan, first arrived in Winnipeg in May 2013, they knew no one here.
“We were looking for a safer environment in which to raise our children,” she recalls. “We thought that would be Canada, and Winnipeg seemed to be the most welcoming Jewish community.”
Despite not knowing anybody, on their first morning in our community they found that someone had left a challah on their doorstep. That was a small kindness that she has never forgotten. She is a strong believer in paying it forward. Ever since then, she notes, she has made sure to greet newcomers in our community with a challah.
Helping others – whether to buy and sell their homes or manage their money – is a principal focus of the thriving career she has built up here as a real estate agent and insurance adviser.
Sales has always been Hofit Yanev’s strong suit. Originally from Holon (near Tel Aviv), she began her sales career right after her army duty. Her first venture was selling Dead Sea and hair care products. (Some readers may remember the kiosks that used to be set up at some Winnipeg shopping centres some years back.) She worked a year in Chicago and four years in Miami before returning to Israel, where she met and married Stefan.
Soon after settling in Winnipeg, Hofit found work in sales, initially for an HVAC company (while Stefan became a long-distance truck driver and now operates Excellence Fences and Decks). “As I was doing very well in sales for this company,” she recounts, “after taking time following the birth of our third child, I decided to try selling houses.”
She secured her real estate license and went to work. After 18 months of trying, she was still struggling to make a go of it.
“I lacked experience,” she recalls. “I reached a point where I was ready to give up and go back to selling HVAC products.”
However, on what she thought would be her last day, she received two calls that revitalized her hopes. In quick succession, she recounts, she got a call from a former customer who wanted her to sell his house and a new customer who wanted her help in selling his house and buying another.
“I took it as a sign from God,” she says.
Today, eight years later, Yanev, working under the eXp Realty banner, oversees an operation with over 20 agents—nine of whom are on her team and the others working under her in the eXp umbrella.
“I achieved my dream,” she notes, “and I want to help others – either those looking to buy a home or fellow realtors starting out – to realize their dreams as well.”
She notes that she strives to understand what her clients’ needs are and provide the right homes for them. She reports that 70% of her real estate clients are members of our Jewish community. She deals with commercial as well as residential properties and adds that she also helps clients with long- and short-term rentals as well as car rentals.
About a year ago, she notes, she added another entry to her resumé – that of insurance adviser. “As a realtor, I could see how some people are struggling financially,” she says. “I wanted to help.”
As an insurance adviser, she works with single mothers, seniors, and others plagued by financial difficulty. “I advise clients on how to get out of financial trouble, how to save 10% of their net income, and build their savings.”
She makes it clear that she keeps a distinct separation between her real estate clients and her insurance clients.
Now, you would think that an individual working two careers – with five kids to raise (all of whom are enrolled in Jewish educational programs) – would have her hands full. Nonetheless, Yanev has a third avocation – that of a social events planner for fellow Israelis in Winnipeg and other Hebrew speakers.
“For the past six years,” she reports, “I have been producing five programs a year in our community for Hebrew speakers. No one else was doing it, and I felt that it was important for Israelis here to be able to connect with each other.”
She adds that the family-oriented programs have been “super successful.” “We have had as many as 300 people at some of our programs.”
Yanev believes that her success story can inspire other newcomers to Winnipeg. “If you are prepared to work hard, you can achieve your dream,” she says.
She also expresses gratitude to our Jewish community. “We have found the community here to be welcoming and supportive,” she says. “It is thanks to you that we have been successful. This really is friendly Manitoba.”