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How Elliot Rodin was inspired to create a website offering advice on when to take your Canada Pension

Elliot Rodin

By BERNIE BELLAN   In 2019 Elliot Rodin happened to read an article about an authoritative U.S. report that provided a detailed analysis showing that 94% of Americans pick the wrong time to begin taking Social Security benefits. Reading about that report led to a shift in Rodin’s life.

Two years after closing down the business (Central Grain) that had been in his family’s hands for over 60 years, Rodin says that he then had time to think about the implications of that US report – and how it could translate into the Canadian scene.

Now, some 15 months after reading about that U.S. report, Rodin has launched a website titled HelpYouRetire.ca.

Long an active member of the Jewish community, Rodin says his most recent involvement in the community was helping to build Oholei Torah Day School at the Jewish Learning Centre in Winnipeg. He says he’s also been on the board of the Shaarey Zedek Synagogue, the Board of Jewish Education, the Winnipeg Jewish Community Council, the Jewish Foundation of Manitoba, and had been a canvasser for the CJA for years, beginning under Ralph Hamovich. He was also a co-chairman of the Operation Exodus campaign.

Still, it’s a long way from running a cattle feed business and volunteering for different Jewish organizations to creating a website intended to help individuals plan their retirement dates.
Using very sophisticated analytical tools, HelpYouRetire.ca allows users to enter information about their age, the age at which they would like to retire, how much they would expect to receive in either CPP/QPP or OAS at a certain age, and how much more they could expect to receive if they were to postpone taking either CPP or OAS by just one year. This financial gain is also shown both as a percentage of future pension proceeds and as a percentage of the annual pension. For a small fee, all of this information can be shown in the “advanced analytics” for all years up to age 69. The information (which can be downloaded) is displayed in bar charts and a numeric chart together with the projected annual pensions.

This information is of great value for anyone thinking about their retirement planning. It can also be very helpful to those who have recently started taking either CPP/QPP or OAS pensions. A little publicized provision of these plans is that within six months of starting to receive one of these pensions, you can reverse your decision by paying back the monies received. In that event, you can take the related pension at a later date. The “advanced analytics” on HelpYouRetire.ca can give you information to assist in making that decision.

 

But, before we launch into a further exploration of how Elliot Rodin came to be involved in an endeavour that was far removed from selling cattle feed – which was the primary activity of Central Grain, we thought it might be interesting for readers to know something about Rodin’s life. During a long phone conversation we had Rodin told quite an interesting story how he ended up being involved with Central Grain for 60 years – when, had it not been for a fire there in 1966, he probably would have ended up doing something completely different.
While his recent foray into the world of retirement planning might be considered a radical departure for someone who spent so much time in the feed business, when you read about his educational background and his first entry into the business world, you’ll begin to understand how he developed the fine analytical skills that eventually lent themselves to creating HelpYouRetire.ca

Born in 1943, Rodin is the oldest of three children. His earliest years were spent living in his grandparents’ house on Bannerman Avenue, he says, along with his parents and, for a short while, his younger sister, Janis.
“My father (Maurice) was a fruit store proprietor,” Rodin says. “He would be up early in the morning to pick up the fruit. And because we were living at my grandparents’ house, he wasn’t paying any rent, so he was able to save some money. My mother (Lillian) was a university graduate who motivated all her children to work hard and succeed.”
In 1946, an opportunity arose for Rodin’s father to become, with $10,000, a one-third partner in Central Grain, in partnership with the Kanees and the Malchys. “The Malchy who was involved in the partnership died in 1951,” Rodin explains. “My dad and the Kanees bought out his interest and became half partners.
“In 1956, with the assistance of my grandfather, my dad bought out the Kanees and became the sole owner of Central Grain,” Rodin continues. “Soon after that time we moved to the south end – to 431 Queenston.” However, family connections were maintained as Sunday was the day when the whole family would go to the north end to visit relatives.
As a teenager Elliot says that his involvement in the Toppers chapter of BBYO was very important to him. He and his friends learned to organize themselves for a wide range of social, athletic, cultural and fund raising activities.

But, early on he had a taste of the world of business – both in his father’s company and in his own small scale business.
“When I was 16-17 I would go into the office and help with the bookkeeping – and other odd jobs around the place in the summertime,” he explains.
At the same time though, “I had my own business,” he adds. “I had a grass cutting business.” (At that point Rodin tells a story about how one of his customers didn’t want to pay him. Rodin says that he and his friend, Michael Nozick, proceeded to serve a small claims summons against that individual. Apparently, that was Michael Nozick’s first foray into the legal world. By the way, the customer ended up paying Rodin what he was owed.)
In the early 1960s Elliot began a period in his life that saw him acquire a solid education in finance, starting with his obtaining a Bachelor of Commerce degree from the University of Manitoba in 1963.
Rodin continues his story: “I decided I wanted to go away for my MBA degree. I visited three different schools. I took a bus trip – about 43 hours, to Philadelphia, to the Wharton School of Finance, then to Boston, to the Harvard Business School, and then to Ann Arbor, Michigan, to the University of Michigan.
“I had also put my application into Stanford. I wasn’t accepted at Stanford, but I was accepted at Wharton and Michigan, while Harvard said basically ‘We won’t accept you this year because you’re a little young, but we’ll promise you a place in next year’s class.’
“So I decided to wait a year. I worked in the family business for a year, then I went to the Harvard Business School because that was what I thought was the top place to go. I spent two years there and while I was there I also spent one summer with the Skelly Oil Company in Tulsa, Oklahoma.
“I was working on special projects for the treasurer (of Skelly Oil). One of them was a computerized analysis of how to make oil drilling decisions, but it never got off the ground – even though the analysis was very sophisticated, because the exploration people would not accept it because they saw it as infringement on their turf.
“Still, I learned a lot from that particular project. It was my first serious analytical job that had some relationship to the work I was doing at Harvard (and, as Rodin explains later, proved to be of great value in his recent decision to create a website that emphasizes analytical tools.)
“As it turned out, the treasurer at Skelly wanted to hire me when I graduated, but at that time I couldn’t consider working in the States because I would have been drafted. The fact that I was a Canadian wouldn’t have made any difference.
“If I had been a student I wouldn’t get drafted. I also didn’t take any other opportunities that I had in the States. I limited myself to working in Canada.
“I ended up working for six months in Edmonton for a company called the Principal Group. While I worked there I had a lot of diverse responsibilities. I chose all their stocks for a new mutual fund they set up, and designed the text and written material for their first Annual Report. I also did all sorts of analysis for their mortgage operations.

“Then I got the news that the Central Grain plant had been hit by lightning and three-quarters of it had burned down.
“Central Grain was an animal feed processing plant. During the years that my dad was building it up we were basically selling pellet feed for export to the United Kingdom, to Japan, Taiwan. We would load railway cars with pellets, ship them to Thunder Bay, for destinations in the United Kingdom, or ship it to Vancouver for export.
“When this (the fire) happened in 1966, I had to come back to Winnipeg to help my dad settle all the insurance. There were a lot of issues and we rebuilt the plant, but all the key parts of the plant were burned down.

“I decided to settle down in Winnipeg. I took a job with Investors Group, which was similar to what I had in Edmonton. For the first year I was doing special projects, including a report on tax policy. We recommended how life insurance companies should be taxed. (This was before Investors bought Great West Life.) Most of our recommendations were adopted. We were competing with life insurance companies at that time and life insurance companies weren’t paying their fair share of taxes.
“After that year I did some product analyses. Then I started working for the securities department as an analyst. Over a period of time I became a portfolio manager. I ran the Investors international mutual fund. Then I ran the Investors pension accounts. We managed the Hudson’s Bay pension account.
“I was at Investors for 12 years (from 1968-80) and became a vice-president. I left to pursue some independent activities”, but joined Central Grain when it became clear that his dad needed Elliot’s help.

When he joined Central Grain full time in 1980, Rodin began focusing on broadening the markets for the company’s feed pellets. Markets in Western Canada and the United States were cultivated, but he says that he always made sure that the needs of his regular customers were attended to.
“I never took advantage of the fact that there might be a drought in Southern California, for instance, and short my customers in Saskatchewan because I depended on my regular customers for the long haul,” Rodin says.
“I would work long hours if necessary. If a truck came in late and had to be loaded, I would load the truck myself.
Although Central Grain had become a very successful business, Rodin says that the “maximum number of employees we had at one time was no more than 15. We had one truck, but for the most part we hired other trucking companies. We had a machine shop, but the stuff we couldn’t do – we hired other machine shops to do.
“We bought basically the ‘clean-outs’ from grain – all the leftover product. It was all categorized and separated out and properly blended to make different qualities of feed pellets. There was no plant in North America that shipped product as far as we did. We used to ship up to 2,000 miles. Most feed companies ship up to 200 miles.
“The business ran until about three and a half years ago. We were gradually losing customers for reasons that I can’t quite figure out. I needed additional volumes because the company had substantial overhead – for repairs and maintenance.

“So we started to do fuel pellets. We became the second largest manufacturer of fuel pellets in Manitoba – as a substitute for coal, using the same screenings – but the lower quality screenings. The top quality screenings were turned into top quality feed for cattle and bison.
“I was reasonably successful at doing this, but at the end of the day the plant was an old plant. Remember, it was rebuilt in 1966. What was new in 1966 was not new 50 years later. The costs of maintaining the plant to the standards we had to maintain were going up and up.
“Finally, I made the decision that I’m going to have to close it down. I thought: ‘If I can’t make a living at this, then nobody can.’ I decided I’d have to tear the whole place down – and that’s what I did.
“I realized I was getting older and if I didn’t do it I didn’t want to have my children to have the burden of doing it. So, everything that I had built up over 50 years was torn down. I sold whatever equipment that I could, but the rest all went for scrap.

To return to the initial reason for doing this article, Rodin explains his motivation in wanting to create HelpYouRetire.ca. As we already noted, the catalyst was reading about that U.S. report about social security and “that 90% of people in the United States take their pensions at the wrong time.”
He adds though, that “an additional underlying factor in my motivation is that I missed the daily rewards (not the aggravation) that I got from my job running Central Grain. I loved selling and enjoyed my interactions with customers. At the end of the day when I had loaded four big trucks I came home with a feeling of accomplishment. So, I was primed for another challenge where I could get these feelings back. With this website, I am now focusing on marketing where I have to sell myself and the site.”

I asked Rodin whether there was anything in particular in his background that lent itself to the kind of analytical exercise upon which he was to embark.
He answers that “a course that I took at Harvard Business School and the work that I did at Skelly Oil were very relevant to this process.”
I said though “that it sounds like you would need the same background as an actuary” in order to undertake the project into which Rodin has entered.
Rodin agreed, saying “you’re hitting upon a very key point when you say that, but there are a lot actuaries around. Nobody thought of doing what I’m doing.
“I guess part of the answer is most actuaries are fully employed. There aren’t a lot sitting around thinking about what they can do to help Canadians.
“You have to remember that I spent 13 years as a securities analyst and a portfolio manager, so my mind works in a certain way. Nothing that I did at Central Grain though related to this project.”

I asked what were the first steps that Rodin took in developing his website.
He says: “The first steps were that I needed to see whether I could develop the necessary mathematical models to do what I had in mind. Once I had the mathematical models I began working on the structure of a website that would put these mathematical models into practice.
“I was told by various people that setting up a website is not all that difficult.” (Boy, were they ever wrong when it came to this website!)
After an initial contact with someone who was working on their PhD and thought they might be able to produce the kind of website Rodin was looking to create didn’t pan out, a company in Ottawa that had built a similar kind of website agreed to take on the project.
“The idea was that it was going to take a few months” to create the website, Rodin explains.
“But from the time we started up toward the end of February (just before the pandemic hit Canada in full force) it took until the end of August” to finalize the site.
“Every aspect along the way had to be just right – from the mathematics to the functionality. It had to be there so that even people who don’t know much about computers or websites would be able to use this website. Finally, we reached the point where I’m extremely happy with the site.”

So, having read this far, you might ask yourself: “Why should I go to HelpYouRetire.ca?”
It’s quite an easy site to navigate. As has already been explained, simply enter some basic information and the site will provide you with some quick results about how postponing your decision to begin taking either CPP/QPP or OAS by one year will benefit you – or might have benefitted you if you’re already taking your pension.
Then, as Rodin explained, if you’re wanting to know more about how much more your pension would be affected if you decide to wait even longer to begin taking your pension, for a fee you can obtain access to even more comprehensive analytical tools that will show that. The results might surprise you – and it may end up being one of the most important decisions you might ever make with regard to retirement planning.

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Monitored phone calls and fear of arrest: What life looks like for Iran’s Jews now

An Iranian-Jewish man looks at the ruins of a synagogue destroyed during recent U.S.-Israeli strikes on April 20 in Tehran, Iran. Photo by Majid Saeedi/Getty Images

This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.

Amid the war in Iran, one Iranian Jewish woman who lives in the United States, but whose family remains in Iran, has been wracked with fear. Before the ceasefire, she spoke with her parents once a week for exactly one minute — both because of the exorbitant cost, about $50 per minute, and because of the fear of surveillance.

During one call a few days into the war, she said, something felt off.

“I could see that something is so wrong. It’s as if someone was there,” the woman, who moved to the U.S. in 2008, said in an interview with the Forward. “It seemed like my mom was actually reading from a note.”

She later learned that the Islamic Revolutionary Guard Corps had come to her parents’ home, questioning why they frequently called an American number. They instructed her parents to download Bale, an Iranian messaging app widely believed to be monitored by authorities, before making any further calls.

“It’s a spy app, and everyone knows that,” the woman said with a wry laugh. Her parents refused. Instead, they were told to call their daughter and read from a script while IRGC members watched.

“Basically, they said to prove that you are with us and not with Israel, read this when you call her,” the woman said. “After that day, they didn’t call for a long time.”

Eventually, she learned that her parents had fled to a safer part of the country to escape bombardment.

Her family are among the estimated 10,000 Jews who still live in Iran, in the largest Jewish community in the Middle East outside of Israel. Once numbering around 120,000, the community has dwindled significantly since the 1979 Islamic Revolution, when life for religious minorities fundamentally changed. Today, Jews who remain in Iran must carefully navigate life under the regime, publicly expressing loyalty to avoid being falsely accused of Zionist espionage.

Amid Iran’s war with the U.S. and Israel, that pressure has intensified.

With an ongoing internet blackout, communication is limited and closely monitored. To understand what life is like for Iranian Jews today, I spoke with several people in the U.S. who remain in sporadic contact with family members inside Iran. Everyone interviewed requested that they not be identified, fearing repercussions for either themselves or their families.

A synagogue vigil for the Supreme Leader 

On April 16, Tehran’s Yusef Abad synagogue held a memorial for Ayatollah Ali Khamenei, who was killed on the first day of the war. The event was attended and reported on by several state-affiliated media channels, filming as participants from Iran’s Jewish community shared their appreciation for the deceased Supreme Leader.

Inside and around the synagogue, posters featuring photos of Khamenei were displayed alongside Farsi slogans like “Unity of Iran’s faiths against aggression — condemnation of the attack on the Tehran synagogue by the child-killing Zionist regime and criminal America” and “The Jewish faith is separate from Zionism.”

Regime media pointed to the vigil as evidence of Jewish support for Iran’s theocratic government. But experts say that interpretation misses the reality.

Beni Sabti, an Iranian-born analyst at Tel Aviv’s Institute for National Security Studies, said displays like the synagogue vigil are often a matter of survival. Jews who remain in Iran are frequently compelled to demonstrate loyalty to the regime — and opposition to Israel — in order to avoid suspicion of having ties to Israel. Allegations of such ties have often led to imprisonment and executions following the Islamic Revolution in 1979.

To protect the community, Jewish leaders — especially rabbis — often participate in pro-regime events, including memorials for senior regime figures. In some cases, Iranian rabbis have even sat alongside members of Hamas and Hezbollah to pay their respects to senior IRGC commanders responsible for funding and training terror groups across the Middle East.

The regime exerts significant pressure to stage these displays, Sabti said, “because it’s good for them to show the world, ‘You see, we don’t oppress anyone.’”

Beyond public displays, much of Iran’s economy is tied to the state — what officials often describe as a “resistance economy.” In that system, some say, expressions of loyalty can become intertwined with economic survival.

The woman who left Iran in 2008 said one of her relatives was once pressured to confiscate land from dozens of people and transfer it to the government in order to keep his job — a loyalty test she says was especially harsh because of his Jewish identity. “In the job interview, they told him, you have a Jewish background, so you have to first prove how far you will go,” she explained.

Since the 12-Day War between Israel and Iran in June 2025, the situation has grown even more tense. More than 30 Jewish Iranians were reportedly detained during that conflict because of alleged contact with Israel. While some Jewish community members were arrested during the wave of anti-regime protests that occurred at the beginning of the year, Sabti said he has not heard of a similar wave of arrests during the current war.

Still, the fear remains.

Synagogues as shelter

Some Iranian Jews have managed to stay in touch with relatives via landline phones, although calls are expensive and likely monitored. Most avoid discussing politics, using their limited time simply to confirm they are alive.

​“After the 12-Day War, people really didn’t talk on the phone,” said the woman who moved to the U.S. in 2008. “We do talk, it’s not like they literally cannot, it’s just like they realized that the scrutiny was so high that no one has meaningful conversations.”

Even so, fragments of sentiment emerge.

One 25-year-old Iranian Jew from Los Angeles said his Jewish cousins in Iran cried tears of joy when they heard of the Ayatollah’s death.

​He said his great uncle and cousin told him over the phone, “I don’t care, whatever the cost. If you can eliminate Khamenei, if you can eliminate Mojtaba, his son, if you can eliminate any threat… do it.” He added, “Most Persian Jews in Iran are happy, is what I hear.”

Amid the current ceasefire, a 64-year-old Iranian Jewish woman from LA said her Jewish friends in Iran have expressed relief. “They are happy that the situation is calm, but on the other hand, nobody is happy. They all want it to get finished,” she said, adding that they hope for “regime change.”

For Nora, an Iranian Jew living in New York, the war has come at a time of crisis for her family in Iran. She says her aunt has been focused on caring for her son, who is suffering from bone marrow cancer. Because the family keeps kosher, her aunt has had to leave the house — even during bombardments — to ensure he has food and other necessities.

Around three weeks into the war, her house in Tehran was destroyed after a nearby police station was struck. She briefly moved into a local synagogue; now, she lives with another Jewish family who opened their home to her. Her son remains too sick to leave the hospital.

A synagogue destroyed

Nora’s aunt is not the only Iranian Jew to find shelter in a synagogue. Sabti heard from another Jewish family inside Iran that Jewish communities have been using synagogues as bomb shelters throughout the war. He recalled doing the same during his youth at the time of the Iran-Iraq war that began in 1980.

Beyond using the space for physical safety, synagogues have also become a place for Jews to be together during the difficult time. “They come just to gather there, passing the time, meeting and having a little bit better time together,” he said.

​For members of the Rafi’ Nia synagogue, a 150-year-old religious institution in Tehran, this sense of comfort has disappeared. On April 6, the community gathered there for Passover services. The next morning, they learned the building had been destroyed by an Israeli strike.

​The Israel Defense Forces said that the target of the strike was not the synagogue, but rather a top commander from Khatam al-Anbiya, Iran’s military emergency command. But Iranian media suggested that the IDF had intentionally targeted the building. The head of the synagogue made a statement condemning the attacks and wishing the Iranian regime success in the war.

​The woman who immigrated in 2008 had visited the Rafi’ Nia synagogue during Passover around 10 years ago. She described it as a beautiful old building. Seeing images of its destruction brought back painful memories of her family’s past.

She and her family were forcibly converted to Islam around 70 years ago, she said, with one uncle publicly hanged after he refused to convert. Her family continued practicing Judaism in secret — celebrating Shabbat behind locked doors and in her grandmother’s basement, always afraid.

She believes her family became a target for conversion after the synagogue in their area was destroyed, leaving them without formal affiliation to a recognized religious institution. On two occasions, she said, the IRGC raided their home during Jewish holidays, searching for evidence of religious practice. When they found a menorah, her father was detained. “When my dad came back, he was a ghost.” She fears that members of the destroyed synagogue could now face a similar vulnerability.

In Iran, certain religious minorities, including Jews, are constitutionally recognized. But she says that their protection is closely tied to existing institutions.

“When we talk about the lack of protection, it has a very nuanced meaning. In Iran, this doesn’t mean that the synagogues cannot exist, but it means that the existing synagogues are the only legal protection that Jews do have,” she said. “Good luck with rebuilding that place. Good luck with asking for a new synagogue.”

Sabti said the regime has already used the synagogue’s destruction as propaganda, publicly condemning the attack while reinforcing the state narrative of religious inclusion. “The head of the Islamic clerics condemned Israel and paid condolences to the Jews,” he said. “Everyone pays condolences and says, ‘Oh, sorry, we are in this together’ … but everyone knows that the other one also is lying.”

An American Jewish detainee

For one Iranian American Jew, the war has made a dire situation worse.

​Kamran Hekmati, a 70-year-old Iranian American from Great Neck, New York, traveled to Iran in June 2025 and was detained during the 12-Day War. According to advocates, his alleged crime was traveling to Israel 13 years earlier for his grandson’s bar mitzvah.

Kieran Ramsey of the Global Reach advocacy group, who represents Hekmati’s family, said in an interview that Kamran being the Iranian regime’s only Jewish American prisoner puts him in a particularly precarious position. “There can be risk of retribution or reprisals against him at any moment,” Ramsey said, “from prison guards or other prisoners…his identity certainly puts him at higher risk.”

On March 16, almost three weeks into the war, Secretary of State Marco Rubio designated Hekmati as wrongfully detained, a status that allows the federal government to deploy all possible levers — diplomatic, legal, and economic — to secure his release. Ramsey says that change in designation is helpful, but only goes so far.

His organization is now pushing for the release of all American prisoners in Iran to be an integral part of the U.S.-Iran negotiations to end the war.

“Our hope is that Kamran Hekmati and the other Americans that are being held are put to the front of the list in terms of issues to decide, and not as a deal sweetener,” he said adding, “We know the U.S. negotiators have a list of American names. We know Kamran is at the top of that list…. We also know there are some very rational actors inside the regime, and we are trying to convince them that you have a no-cost way to open doors. Use Kamran as that no-cost way.”

The last time the woman who emigrated in 2008 visited Iran was two years ago. Even then, she worried that photos taken of her in the U.S. wearing a Jewish star necklace might draw the regime’s suspicion.

Now, she believes whatever space existed for quiet concessions from the Iranian government to Jews may disappear. The regime’s efforts to retain a firm grip on the Iranian people following January’s massive anti-regime protest wave and the war pose new risks.

“Just because of everything that has happened… I’m sure that any type of like ‘OK, let this go,’ ‘Let this person go,’ will end,” she said.

“Now I know that I could not go back,” she added. “I really feel if the Islamic Republic stays — and they probably have a good chance of staying — I feel like I lost Iran.”

This story was originally published on the Forward.

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‘Don’t give up on us now’: Israel peace summit convenes thousands to aim for elusive progress

A concert featuring pop icon Dana international capped a day of discussion. Photo by Rachel Fink

By Rachel Fink April 30, 2026

This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.

TEL AVIV, ISRAEL — On Thursday’s bright, sun-drenched morning during a rare pause in the multi-front war Israel has been locked into for nearly three years, in between the protests, funerals and steady drumbeat of violence and trauma, something decidedly more hopeful was taking place.

In one of the city’s largest conference centers, thousands gathered for the third annual People’s Peace Summit under the banner “It must be. It can be. It will be.” The event was organized by the It’s Time coalition, a partnership of more than 80 grassroots peacebuilding and shared society organizations.

Young activists in T-shirts representing their various causes stood alongside older attendees, some in kippot, others in hijabs. Diplomats in business attire moved through the crowd, as did the handful of Israeli politicians still publicly associated with the peace camp – familiar faces in a political landscape where their ranks have thinned considerably. Outside the main arena, Hebrew mingled with Arabic and English as participants strolled through art installations and an organizational fair showcasing the work of It’s Time’s partners.

While previous events took place at the height of war — while hostages remained in captivity and Gaza endured devastating destruction — this year’s summit unfolded during a fragile lull in fighting, the tenuous ceasefires with Hamas, Hezbollah, and the Islamic Revolutionary Guard Corps allowing, however briefly, for conversations to move beyond issues of immediate survival. Speakers tackled settler violence in the West Bank, looming elections, the immense challenge of rebuilding Gaza and the broader question of how to move Israel and Palestine beyond its default state of perpetual conflict. Inside the packed sessions, the tone was equal parts practical, sober and hopeful.

After a quick coffee break, the thousands of participants came together for an evening of stirring speeches and raucous musical performances. When Israeli pop icon Dana International took the stage with a familiar anthem of peace, the crowd rose to its feet, wrapping their arms around one another and belting out the words.

Despite the joyous atmosphere, the event — and the coalition behind it — is not immune from criticism. Some critiques appear to have been internalized: this year’s programming leaned more heavily into policy, strategy and the hard realities of war than previous gatherings. Other issues remain unresolved. Palestinian participation, while present, was still markedly limited, which organizers attribute largely to government-imposed restrictions on movement rather than a lack of interest. Still, the question of whether a civil society movement like this can translate hope and optimism into concrete political change remains to be seen.

That tension between aspiration and reality extends well beyond Israel. In the United States, support for Israel, particularly among younger American Jews, is waning. A 2024 Pew survey found that fewer than half of American Jews under 30 say they feel “very attached” to Israel, while a JFNA poll released in February 2026, found that just 37% of all American Jews identify as Zionists. Both numbers represent a sharp decline from older generations.

For Shira Ben Sasson, Israel director of the New Israel Fund, it is precisely the peace camp which could hold the answer to this growing disillusionment. If the state itself no longer reflects the values that once anchored many American Jews’ connection to Israel, she suggests, perhaps their more natural partner is the small but determined coalition of Israelis working to change it.

“I appreciate how difficult it is to be a Jew who cares about Israel right now,” she told the Forward as the conference, which New Israel Fund helped support and coordinate, got underway. “People are struggling with what they are seeing — the way Israel is conducting itself. Its policies. They are watching the value set that once connected them so strongly to the Jewish state disappear.”

Her response is one of both reassurance and redirection.

“Thank you for continuing to care,” she said. “But remember — the Israeli government is not your partner. We are. Pro-democracy civil society is your partner. Those of us who are fighting for equality here, for the rights of non-Israeli Jews and the rights of non-Jewish Israelis are your partners. This is where those shared values still live.”

If that message feels unfamiliar to those in the diaspora, Ben Sasson suggests the reason ultimately comes down to lack of exposure.

“We, the Israeli peace camp, need to be in many more places than we are right now,” she said. “We must get the word out that while we might not be the majority here, we are not only growing in number, we are expanding our diversity as well.”

She pointed to the rising number of Orthodox Jews, like herself, who have joined the movement as one example.

Ben Sasson also emphasized that, as with any strong partnership, the relationship must move in both directions. Israeli peace activists, she said, must make themselves more visible to American Jews. But American Jews also need to be willing to open their eyes.

“The mainstream Jewish community has to challenge itself,” she said. “They have to be able to voice their concern for Israeli democracy, for the violence in the occupied territories. And they have to be willing to engage in an honest discussion about peace.”

She is less worried about reaching individuals whose support for Israel may be wavering — many of whom, she believes, will connect with the movement’s vision — than she is about the institutions that have long shaped American Jewish engagement with Israel. Those institutions, she said, have been slow to open themselves to this kind of messaging.

“I think there’s fear,” Ben Sasson explained. “The word ‘peace’ has come to sound political. And once something is labeled political, these legacy institutions don’t want to touch it.”

But that avoidance, she warned, comes at a cost.

“They cannot afford to just stick with the same old stale perception of Israel,” she argued. “If you aren’t willing to talk about the real-life issues that Israelis are facing, you simply won’t be relevant anymore — particularly for the young people in your community.”

“Do not be afraid of controversy,” she added. “Do not be afraid to invite an Arab and a Jew to your event, where there may be disagreement. That’s okay. Struggling and wrestling is a core part of our identity.”

While Ben Sasson contends there is a critical mass of people who are hungry for an alternative way to relate to Israel, the question of feasibility remains; the same question that follows the peace movement inside Israel: Does its growing visibility reflect real political momentum, or is it simply too late to reverse course?

To those who are ready to walk away altogether, Ben Sasson points out that Israel stands to lose not only their support, but also the values and organizing traditions American Jews have long brought to the relationship.

“You’ve helped us achieve so many things in Israel for decades,” she said. “You helped us get a state. And now we need a different kind of support. The Jewish values that you offer — the concept of tikkun olam, which is not at the heart of Israeli Judaism but is at the heart of American Judaism — this is the support you can offer us right now.”

Her final plea was simple.

“Do not give up on Israel,” Ben Sasson said. “There have been so many times when things felt insurmountable and you did not give up on us. Don’t give up on us now.”

Rachel Fink is a Tel Aviv-based journalist covering Israel and the Jewish world. Her work has appeared in Haaretz, The Times of Israel, The Jerusalem Report, and Kveller.

This story was originally published on the Forward.

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The complete story of the delusional Winnipeg con man who duped people all over the world

By BERNIE BELLAN I have been publishing different chapters from a book I have written about a Winnipeg man who has been telling people for years that he is someone of great wealth who wants to invest in various projects in which those people are engaged.

I’ve now compiled those stories into one large pdf file, which you can read here – or download as a pdf. Simply click on the image below to open the pdf:

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