Local News
Banner year for ‘the Beach’ day camp
By SIMONE COHEN SCOTT Winnipeg Beach, Manitoba August 2nd, 2021 Winnipeg Beach Day Camp has come a long way. Around 1953 I was a counselor there, and if memory serves me, it had been founded only a year or two earlier.
Over the decades, having enrolled my kids, grand-kids, foster kids, and now a surprise grandchild, (no great-grandchildren yet) I have noted an evolution in style and attitude. Add to that the fact that this year appears to be a bumper year in enrolment (probably due to Covid 19’s lifting of various restrictions on kids playing together), it seems an appropriate time to focus attention on this staple of ‘the Beach’, (once but no longer known as ‘Jew Beach’, due to all other Lake Winnipeg resorts being restricted).
I enrolled my granddaughter Katra, who lives in Vancouver, at the day camp for the full seven weeks. Delivering her each morning I soon noticed the rapid growth in attendance. Parking for drop offs became more challenging. The line-up for temperature checks and hand sanitation every morning grew ‘way beyond the roped off area. But once past that bottleneck, the kids, mask free, could dash, unhampered, into their designated spots under various trees. This year Katra is an ‘intermediate’, re-acquainting with last year’s friends, one from as far away as Toronto.
Jacqui Cohen is the Camp Director, and has been for the past two years. Immediately I was impressed with how efficiently she handled her position. She was the first line of greeting, checking in all the children, welcoming the new ones with comments of reassurance, and recognizing returnees with personalized remarks. A terrific people person I thought, as standing in line with Katra I observed her each morning, but as the weeks progressed and I saw the extent of the camp programming she was handling, intertwined with government regulations, both general and virus necessitated, my esteem soared. Sitting down with her the other day, at a picnic table screened from the rest of the camp by a clump of bushes, I got to know her better. For the past two years Jacqui has been at McGill, studying philosophy. Possibly due to the critical thinking and writing skills she gleaned from these courses, she realized that, for her temperament and life goals. she would be better served by becoming a teacher, and so come this fall, she’ll be taking Education at the University of Winnipeg. A career in teaching will bring her into line with her mother and grandmother, both teachers. (Jacqui’s mother is the ‘other’ Simone Cohen.) Days upon days filled with children is not daunting to Jacqui; her past experience includes four years of BB Camp at Lake of the Woods.
Whether or not day camps would be allowed this year was an up-in-the-air question until almost the last minute. I myself was apprehensive; how would I manage with a six-year old child if I couldn’t leave her somewhere for five hours every week-day? Meanwhile camp organizers were experiencing fluctuating proposed regulations: initially they expected to be able to enrol 25 children, this dropped to 10, then shrunk to none. Despite the uncertainty, management and staff for the camp, including its board, proceeded exactly as if it would be a ‘go’, and so it was. Their faith paid off: activities are well-planned; counselors are well-trained; systems are innovative and run smoothly.
In total, 200 children are enrolled for the summer. Beginning the season with 15 participants, by week four there were 71 in attendance, the highest in years. Publicity outreach before the summer included Facebook, notification to schools, and distribution of brochures. Winnipeg Beach Day Camp is attracting participants from further away than the immediate area. Fifteen percent are from Gimli, many from elsewhere in the Interlake, even a few from Matlock. Registration requests included fundraising, as a new building was necessary this year, and projected additional facilities and equipment are in the works. Most donations were in the neighbourhood of $100, with several larger amounts. Appreciation for the camp translated into generosity. They are only a few thousand short of their goal of $15,000. Sale of lunch boxes, T shirts, and baseball caps, were introduced this year. Plans for next year include in person presentations in the schools, if things are back to normal.
Speaking of fundraising, one of the best known features of the camp that has run for years (I can remember it from the ‘50s) is the Penny Carnival. The day of that coin is long gone, but the tradition is fixed; the name has stuck. Instead, for the past several years, strips of tickets have been sold. “Attendance this year was amazing,”says Jacqui. “There were always 100 people on the site.” (Covid restrictions allowed for 150.) This surge was due mostly to word of mouth – parents of course, but also past campers who summer at the Beach and its environs, and have made it an annual outing. Last year’s Covid restrictions prevented the event -the only cancellation ever.
Support from local merchants is strong. Pizza Fridays are a tradition, supplied at a special price by Pizza Place in the town. Between the special price to the camp and the still bargain cost to the campers, the small margin becomes part of the development budget, no doubt for equipment such as the bouncy castle sometimes featured. (Who knew there were such things as bouncy castles?) These last few years Pizza Place has had a vested interest; the owner’s 3 grandchildren participate for the full seven weeks. Until Covid 19, each midsummer Interlake Garden Centre invited the children to a ‘field trip’ at their greenhouses. There, they would be shown various plants and seeds and do a little planting of their own. This year an amended presentation was brought to the campsite, with flowers, pots, and potting soil, tying in with their end of season sale. Beyond participation from the local merchants, for the past five or six years on Ice Cream Day, Eva’s Gelato in Winnipeg has provided ice cream for sale at the camp. Generally, though, fundraising strategies are worked out together with the camp’s board of directors, which Jacqui commends as forming a “very strong team”.
There is a good rapport with the Town, which issues the permit for the camp, as well as with Provincial Parks, technically the locale, which is responsible for many features, for example the camp’s toilet facility. (Much of the Interlake region became a Provincial Park in 1969.) The camp, for its part, is very careful when planning extra events so that they not conflict with those
held in the area, such as Boardwalk Days. There is interaction, too, with Gimli, as occasionally the entire camp will locate for the day in the sprinkler spray park there. Other activities and special days include tie dye day, the Gimli Aquatic Park (before Covid), the bike parade (a tradition)…..and…..and…wait for it…Prairie Exotic…when a fellow brings around assorted creatures such as spiders, snakes, even a hedgehog. I’d skip that day but Jacqui assured me that kids who abhor these critters end up with at least respect for them. A new attraction planned for the near future will be paddle boards, funds permitting, and it seems they will.
Just as my talk with Jacqui was winding up, one of the counsellors, together with a camper, sought her out behind the privacy of the bushes. What transpired boosted even further my confidence in the competence of camp personnel. The student suffers from diabetes and that day could not regulate her system with the remedy she had with her. Jacqui immediately reached the mother on the ‘phone. The symptoms were described; the mother would bring insulin immediately after lunch. Should she eat her lunch, or any of her snacks? Yes, she could if she wanted. The smoothness with which all this was handled was impressive. Jacqui explained to me that as the camp’s intention was to include every child wishing to attend, the pre-opening training sessions readied the personnel for such eventualities. I asked her if she had had to scramble to find last minute counselors as enrollment soared. “No,” she replied, “we established a high ratio of staff to participants at the beginning and were always able to maintain that standard.”
Good job, people!
Local News
Ami Hassan returning as owner of Falafel Place
By BERNIE BELLAN In a surprise move – and after more than a six-year absence as owner of Falafel Place (Corydon at Wilton) the legendary Ami Hassan has decided to return as owner of one of Winnipeg’s most famous eateries.
Long known for his sometimes irreverent attitude to his customers, e.g., “If you’re finished, get out!”, Ami decided to return to running Falafel Place after having retired years ago (or so he thought) from running the Corydon Avenue restaurant.
We asked Ami whether he’ll be sending a special invitation to Julia Roberts to come visit him at Falafel Place. He asked again: “Who’s Julia Roberts?” (Just kidding – he really does know how Julia Roberts is.) Read the story how Ami told her to leave the restaurant and come back later at Julia Roberts turned away from Falafel Place
Ami did note that when customers saw him inside the restaurant one recent day as he was getting it ready for the reopening Monday, August 10, over 20 of them came in asking him if he was open already.
We asked Ami whether the menu will be the same as it was when he last ran the place and he said everything will be the same.
Falafel Place will be open 7 days a week from 7 am – 2 pm. Remember, if you’re finished – get out!
Local News
The enormous – but little known role that Sheldon Berney played in the building of the Asper Campus
By BERNIE BELLAN Sheldon Berney passed away on July 28 in Palm Beach, Florida.
While his name may not be all that familiar to many members of Winnipeg’s Jewish community – other than the campus’s theatre having being named for him, at one time Sheldon Berney played an indispensable role in the building of the Asper Community Campus.
Six years ago I interviewed Bob Freedman about how the Asper Campus came about. Bob is one great story teller and if you want to see the entire interview (which is over an hour long, you can see it on YouTube at Freedman 2020 interview.)
The reason I’m harkening back to that interview now is to remind readers of the vital part that Sheldon Berney played in the building of the campus.
In fact, he was the the first president of the Asper Jewish Community Campus Board and, while the Berney Theatre is named for him and his picture adorns the entrance of the campus – along with Marjorie Blankstein’s and Bob Freedman’s, the contribution Sheldon Berney made to the building of the Asper Campus deserves to be recounted.
The story begins in 1986 when Bob Freedman had agreed to become the new executive director of what was then the Winnipeg Jewish Community Council. At the time he was executive director of Legal Aid Manitoba.
As Bob told me during our 2020 interview, “I said: ‘Look the only way I would consider doing that is if there was a commitment by the leadership of the WJCC to move the community forward.’ I had no intention of being a caretaker on a sinking ship.”
At the time, it should be noted, Winnipeg had begun to descend into the kinds of problems that have only been magnified in more recent years, including a deteriorating downtown – where the old YMHA was located, on Hargave – and to where an increasing number of parents were hesitant to send their children. Further, many young people had been leaving the city for better opportunities elsewhere.
Bob wanted to bring together a coalition of partners whose goal would be to develop a strategic plan that would move the Jewish community forward and revitalize it.
The first person he approached to be a part of that group was Marjorie Blankstein. As Bob explained, “I approached her and said ‘Marjorie, you’d be the perfect chair of our long-range planning committee’ and she agreed right on the spot. She didn’t need any convincing and that was May 2nd, 1986.
We then started the process, but we didn’t recruit Sheldon Berney, by the way, until a few years later,” he noted.
As Bob explained, together with Marjorie Blankstein, the two of them set out to assess community support for what had still not been identified as the campus project per se; it was more of a “sounding out” of as many different factions within the community as possible to determine how strong the determination was to move forward with a project that would complete rewrite the Jewish community’s direction.
I asked him during that interview how Sheldon Berney was eventually brought on board as a key member of the team.
Bob said that he didn’t really know Sheldon well, saying “I only met Sheldon once or twice. He was busy running the business. It was called “Reliance Products.'”
Here’s a brief excerpt from Sheldon Berney’s obituary as it appeared in the Globe & Mail that gives some detail about his business career, and his commitment to community service and philanthropy :
“Born to Ada (Loban) and Martin Berney, Sheldon lived an extraordinary life in Winnipeg before retiring to Florida. He built a distinguished career in business, joining his father at Reliance Products, which he expanded into an internationally respected manufacturer of plastic containers and camping equipment, celebrated for design excellence.
“A pillar of Winnipeg’s Jewish community and dedicated philanthropist, Sheldon chaired the Society of the Plastics Industry, the Manitoba Institute of Management, and the Young Presidents’ Organization. He served on the boards of the YMHA, CJA, and Victoria Hospital and was a core donor to the Canadian Museum for Human Rights. In the 1990s, he chaired the Asper Jewish Community Campus Board, taking immense pride in helping to bring the project to life.”
It was around the time that the idea for the campus project was being formulated that Sheldon Berney had sold Reliance Products, Bob Freedman recounted.
“Sheldon, at that time, was in his 50s and was basically retired,” Bob said.
“Even though he was not well known in the community,” Bob continued, “he had good relationships with people.” Sheldon Berney also socialized with Izzy Asper; they both had properties near each other in Florida, Bob noted.
“They shmoozed around and socialized…and we figured also he had credibility and had time on his hands, so we approached him, we briefed him, and convinced him we would need someone like him to do a job…In terms of how it was done it was a small nucleus of people who were really the movers and shakers on this….We started what was called the long-range planning committee” and Sheldon Berney “started recruiting people to serve on the committee – so we had financial people who were business people – who were ordinary people in the community.” (In fact, the name of the committee evolved to become the “Implementation Committee.”)
“I think we recruited Sheldon around 1989,” Bob recalled.
“There were two things he (Sheldon) said to us (Marjorie and Bob): “He said if I understand how things work with committees and boards – I have no patience for that…I don’t want to come to a ton of meetings. I want to have the authority to move forward and do things…and perhaps we have to spend money and need board approval – I understand that, but I don’t want the politics. I’ve got no patience for that.
“The other thing he said was when the time comes to raise money,” Sheldon said he wanted to check with certain people to see whether they would give their support to the project.
As Bob said (in his own inimitable way): “He didn’t want them to say you’re out of your f….king mind” and Sheldon would have wasted a year or two of his time.
“And Sheldon came back,” Bob said, “and every last one” of the people he had approached, which were about “four or five or six people and all of them said ‘go for it’ – and Sheldon Berney was on board, not only as a key fundraiser, but as someone who was very involved with finding the right location for the campus.
Bob told this somewhat amusing story about what happened when the initial proposal to build a community campus was for it be built at Waverley and Wilkes.
“But there were hydro towers there…and we had a public meeting and the screaming and the yelling that was going on…” and, as Bob explained, someone approached Sheldon and told him to hire someone with a Geiger counter (to measure radiation levels at the proposed site) – and this was already (19)93.” (It’s hard to imagine that the Asper Campus opened only four years later.)
Even though whoever measured the radiation levels at Waverley and Wilkes ultimately reported that there was more radiation “in your kitchen with appliances” than there was radiation from the hydro lines, Sheldon Berney was warned by someone else that “all we need god forbid is one kid in the school gets cancer and you will be dead in the water, so we agreed to move off” the Waverley and Wilkes site.
Once the plan to build at Waverley and Wilkes was dropped the focus turned to the possibility of buying what had been the Fort Osborne Barracks from the province.
Later on, when the fundraising was in full scale, Bob said that Sheldon Berney again played a key role in convincing Izzy Asper to scale back his insistence on having more representatives on the campus board than anyone else. Asper argued that if he puts up “$500,000 he should have 500,000 votes.”
According to Bob, it was Gerry Gray who told Izzy Asper that, in order for the campus project to be a true community project, if someone were to give “$1,000 that could be a really good gift considering their income and that gift is as important, if not more important than your five hundred thousand.”
But, Aper was persistent, Bob said, and one day Sheldon Berney phoned Bob and said Asper “is driving me nuts…so I said ‘Sheldon, I’ll tell you what. Why don’t you suggest to Izzy” that he contribute two million and “at that time two million was a lot of money…and tell him (Asper) he can have two people on the board.” (Bob explained that they were planning a nine-person board so having two representatives on the board would be a significant number, but at the same time the board was envisioned as not having much responsibility: It “would make sure carpets were cleaned, that the taxes were paid, and all that stuff.”
The next day, Bob said, Sheldon Berney met with Izzy and said to him: “Look, we got to put this to bed because I’m not sleeping at night.” Sheldon said to Izzy: “Here’s the deal: Two million bucks – you get two people on the board. He (Asper) says ‘okay.'”
But, as Bob noted, Izzy Asper continued to be very hands-on with the building of the campus and “he would drive Sheldon nuts and he would drive me nuts and he would drive all of us nuts.”
Sheldon Berney continued to play a key role in the campus project throughout its planning and construction. But when you realize that the campus actually went from an idea on paper in as late as 1994 to a fully finished project when it opened in 1997 (although construction continued even after the official opening in the summer of 1997), it’s rather amazing to contemplate how it all came together in such a relatively short period of time.
In an article in The Jewish Post & News published in May 1995 here is what my late brother Matt wrote about the groundbreaking ceremony for what was to become the Asper Campus. Berney, who was master of ceremonies at the ceremony was quoted as saying ” ‘Over the past six years, we’ve talked to people about the campus many times.’ “
The article continued: “The ceremony ended with Berney taking the controls of a huge yellow track excavator and scooping out a big chunk of earth.
“The groundbreaking was a ‘very exciting step’, he added, noting that demolition of some Fort Osborne Barracks buildings and campus construction would start the next week. ‘You’re all here to dream with me about the day in the summer of 1997 when we’ll all be back again to cut the ribbon on a campus that will be a source of pleasure for all of us.’ “
In the photo, Sheldon Berney (left), president, Asper Jewish Community Campus, is with Larry Hurtig, Winnipeg Jewish Community Council president, who is about to present Berney with a certificate of appreciation.
Later, in our September 17, 1997 issue, Matt chronicled the opening ceremonies of the Asper Campus, which were held on Sunday, September 7 of that year.
Again, Sheldon Berney was front and centre, as Matt noted in his report: “Sheldon Berney gazed at the crowd sitting in bridge chairs on the front lawn of the Asper Jewish Community Campus on the warm, sunny day.
” ‘Many times over the past several years, I’ve painted a mental picture of exactly this scene … ‘ the campus president told the crowd.
” ‘… Standing here at the formal dedication ceremony for the Asper Jewish Community Campus, feeling an enormous sense of pride, an enormous sense of accomplishment.’ “
And, because Sheldon Berney was a behind the scenes kind of guy we never really heard a lot of, yet he’s one of three people (the others being Marjorie Blankstein and Bob Freedman himself) to have plaques with their faces on them greeting anyone who walks through the front entrance of the campus we thought it appropriate to pay Sheldon Berney his proper due.
As the inscription on Sheldon Berney’s plaque notes:
The Asper Jewish Community Campus of Winnipeg
The Centre of Life and Learning
Records its sincerest appreciation to
Sheldon Berney
in recognition of his very special efforts
first, as Chair of the Implementation Committee,
and latterly as Chair of the Board of Directors,
for his outstanding leadership in the conception,
fundraising and construction of these facilities
His dedication and style of leadership stand as an
example to all who would serve.
Local News
Scenes from Shalom Square 2026
Shalom Square – the Israel pavilion, is on until Saturday night, August 8. As usual, audiences have been packing the Rady JCC gym to watch entertainment provided by the Chai Folk Ensemble and Kadima Dance Troupe.
(All photos courtesy of Keith Levit)
