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Combined Jewish Appeal raises record amount in midst of pandemic during 2020

Rebecca Brask
Chief Development Officer
Jewish Federation of Winnipeg

By BERNIE BELLAN When we saw the announcement in our print edition by the Jewish Federation of Winnipeg that the Combined Jewish Appeal’s final tally for 2020 was $6,439,994, we were pleasantly surprised. After all, no one needs to be reminded how difficult a year 2020 had been for most people. So, we decided to ask Rebecca Brask, who is Chief Development Officer at the Federation, if she could answer some questions about last year’s campaign.

Here are the questions we posed, along with Rebecca’s answers:

JP&N: What was the actual target of the CJA campaign (or was there even a target?)
Brask: Heading into this campaign in September we were very unsure of what to expect and so we decided to not increase the goal from the previous year and remain at a $6 million goal.

JP&N: Remind me how much you raised in 2019.
Brask:The 2019-2020 CJA Campaign raised $6,005,140

JP&N: Was there an increase in the number of donors? If so, by what number?
Brask: The 2019 CJA Campaign had 2101 donations (or household donations) and the 2020 Campaign had 2097 donations, so a difference of 4 donations. However, what is also notable is that there was an average increase of 8% per donation this year, meaning that many donors decided to increase their support of the CJA in 2020.

JP&N: I assume large donors stepped up their contributions. Was that typically the case?
Brask: There were a few factors that went into this year’s campaign having such a large increase, one of which was the Covid-19 Social Services Matching Fund we were able to access through the Jewish Federations of North America. Through this fund, and three extremely generous local donors, we were able to raise an additional $230,000 in directed donations, which has already been distributed to Jewish Child and Family Service and the Gwen Secter Creative Living Center for specific community needs related to Covid-19. We also received an incredible one-time gift of over $150,000 specifically for this year’s campaign and community needs. We don’t expect either of these gifts to renew next year and so will base our targets for the 2021-2022 campaign excluding these amounts.
Large donors did contribute more to the Campaign this year with 97 donors of $10,000 or more compare with 90 in 2019.

JP&N: How does Winnipeg’s campaign compare with what you know about other cities’ campaigns?
Brask: We believe it was mixed. Some other Federations maintained a status quo but had successful Campaigns.

JP&N: While it may seem unusual that the CJA campaign saw an increase in donations during a pandemic, I’m not at all surprised. Do you want to say something about what it says about our Jewish community here?
Brask: We have always said we have a very generous community, that always punches above its weight for a city of our size. We have all been humbled by the generosity and care our community has shows for each other during this time.
This is a quote from our CJA Co-Chair Neil Duboff:
“The response to the COVID-19 pandemic has shown our Jewish community at its best. From the launch of our community-based response fund, to the increases in donations to the Combined Jewish Appeal, our community’s generosity is showing up both to help the community organizations challenged by the pandemic and recognize the ongoing need for support of our beneficiary agencies. Confronted with the pandemic individual Jewish community charity has been responsive and engaged. We could not be more grateful.”

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Local News

March of the Living 2023 participants form Taste of Hope project to help honour the memory of Holocaust survivor Alex Buckman

3 Winnipeggers who were on the 2023 March of the Living (l-r): Ethan Levene, Paul Narvey, Coby Samphir (photo by Rum Punch Media)

By BERNIE BELLAN The March of the Living is an annual two-week international educational program that brings thousands of students and adults to Poland and Israel to study the Holocaust, Jewish history, and the rise of the State of Israel. Founded in 1988, it features a 3-kilometer silent walk from Auschwitz to Birkenau on Yom HaShoah (Holocaust Remembrance Day).

Attendees on the march are accompanied by adults, some of whom themselves have been Holocaust survivors.

Following the week in Poland, participants travel to Israel to observe Yom HaZikaron (Israel’s Memorial Day) and celebrate Yom HaAtzmaut (Israel’s Independence Day), marking a journey from darkness to life. 

For many years the coordinator of the march in Winnipeg was Roberta Malam, working on behalf of the Jewish Federation of Winnipeg. More recently Abby Flackman filled that role, and now the person in charge is Lindsey Kerr.

Since its inception 37 years ago the March of the Living has become a rite of passage for many young Winnipeg Jews who have been able to participate as an organized group from Winnipeg and combine visits to the death camp at Auschwitz-Birkenau in Poland with the subsequent trip to Israel.

Then – the Covid pandemic hit – in 2020, and the March of the Living was put on hold for two years – in 2020 and 2021.

In 2022, the March of the Living resumed, but there was no organized contingent from Winnipeg participating. (There may have been some Winnipeggers who did go on the march that year, but if there were any they would have been part of a general Canadian group since there was no Winnipeg coordinator that year.)

In 2023, however, once again a very large contingent of young Canadian Jews – 51 altogether, of whom approximately two-thirds were from Winnipeg, went on that year’s March of the Living. That particular march was memorable for many reasons, including the fact it was the last full march since 2019 and was to remain the last march to have an organized Winnipeg contingent in the past six years as the years 2024 and 2025 were interrupted by the war in Gaza. (There were smaller marches held in 2024 and 2025, but again there was no organized contingent from Winnipeg.)

Recently, we were contacted by one of the participants of that 2023 march, Ethan Levene, who asked us whether we’d be interested in running what turned out be a very poignant story about one particular aspect of that 2023 March of the Living.

Here is what Ethan wrote:

“In April 2023, the Coast to Coast Canadian delegation of March of the Living was privileged to travel with Holocaust survivor Alex Buckman (z”l). March of the Living is a Holocaust education trip that allows participants to visit and bear witness to the sites of the Holocaust. Unfortunately, while sharing his story in Poland, Alex passed away. However, the impact he left on us students was immeasurable.

Holocaust survivor Alex Buckman, who unfortunately died during the 2023 March of the Living

“While speaking to us in Warsaw, Alex told us the story of his Aunt Becky’s gâteau à l’orange (orange cake). While in Ravensbruck concentration camp, his aunt managed to write down this recipe. After his parents’ murder, his Aunt Becky went on to raise Alex after surviving. In addition to sharing his story, Alex tasked us with baking the cake with family and friends.

“Out of this, a group of alumni from our trip have created this project: ‘A Taste of Hope.’ On February 1st, university students from over 5 universities across Canada will come together to bake the gâteau à l’orange and hear Alex’s story. Proceeds from the event and this fundraising page will support the World Federation of Jewish Holocaust Survivors and Descendants. Alex was heavily involved with this organization, whose mission is to both create community for Holocaust survivors and their descendants and educate about the Holocaust to help fight against antisemitism and all forms of bigotry and hate.

“Here is information from our fundraising page for the event – ‘A Taste of Hope’: Fundraising for A Taste of Hope.

Ethan added that “it’s completely student led, all by alumni from our 2023 trip attending university at these various locations across Canada; Winnipeg, London, Kingston, Montreal.”

He also added: “Follow us on instagram@tastehope.

Here is a link to a CBC story about Alex Buckman: Alex Buckman story 

In a subsequent email Ethan gave the names of Winnipeggers who are involved in A Taste of Hope: Ethan Levene (studies at McGill), Zahra Slutchuk, Alex Stoller (studies at Queens), Coby Samphir,  Izzy Silver (studies at Waterloo).

He also added names of others who are involved in the project: Jessie Ages, Anneke Goodwin, Lilah Silver, Ella Pertman, Ellie Vogel, and Talia Cherun.

To find out more about March of the Living in Winnipeg go to: March of the Living

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Local News

Young Researcher Eryn Kirshenbaum 2025 recipient of the Institute of Cardiovascular Sciences prestigious Dr. T. Edward Cuddy Award

By MYRON LOVE Fifth year University of Manitoba Faculty of Sciences Microbiology student Eryn Kirshenbaum is this year’s recipient of the Dr. T. Edward Cuddy Student Award in recognition of her excellence in research under the supervision of Dr. Inna Rabinovich-Nikitin, Assistant Professor of Physiology and Pathophysiology, University of Manitoba and Principle Investigator in Women’s Heart Health Research at the Institute of Cardiovascular Sciences at the St. Boniface Hospital Albrechtsen Research Centre.

When asked for her reaction to learning she was the 2025 recipient of the student award, Kirshenbaum says “I was so honoured, humbled and excited to have been nominated and then chosen as the recipient out of many well deserving students.”

Rabinovich-Nikitin, Kirshenbaum’s mentor, says “This is Eryn’s third year working in my lab and I am incredibly proud of her for winning the Dr. T. Edward Cuddy Research Award.” She adds: “It is a truly deserved honour.  Since joining my laboratory in 2023, Eryn has shown an exceptional combination of technical skill, intellectual curiosity, and professional maturity, becoming an integral contributor to our research on women’s heart health, an area of growing scientific importance that demands both rigorous methodology and a strong understanding of sex-based differences in heart disease.
“Not only has Eryn provided invaluable experimental support, but she has also taken on a leadership role in training new students and has demonstrated a strong commitment to collaboration and mentorship.”

In return, Kirshenbaum notes that she has “learned a lot from Dr. Rabinovich-Nikitin. She is a great mentor and I look forward to learning and growing even more under her leadership”.

The T. Edward Cuddy Award is one of 12 awards presented annually by the Institute of Cardiovascular Sciences in partnership with the University of Manitoba.

The 27th Annual Institute of Cardiovascular Naranjan Dhalla Awards were held on December 2nd and 3rd as part of a two-day conference comprised of a scientific forum and awards ceremony. The awards celebrate the leadership of individuals who have profoundly influenced the advancement of cardiovascular research, medicine and health education, including, in previous years, Nobel Prize winners and Gairdner Award Scholars. The Institute of Cardiovascular Sciences Gold Medal was awarded to Dr. Stanley Nattel, Director of the Montreal Heart Institute for his outstanding contributions to advancements in cardiac arrythmias and patient care.

Eryn Kirshenbaum, the daughter of Barry and Kim Kirshenbaum, says she was always interested in understanding the functioning’s of the human body, in particular the heart, which has fit with her desire to pursue a career in medicine and possibly continued heart health research.  

A graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, Ecole River Heights, and Kelvin High School French Immersion, Eryn says that she has always been interested in science, particularly cardiology. She reports that she has assisted as co-author on 5 research papers, including one where she was the primary author, focusing on women’s heart health and how heart disease affects women differently than men. That paper also investigated the connection between disrupted circadian rhythms and heart disease, specifically related to individuals with irregular sleep patterns, such as shift workers. 
Eryn notes that, in addition to her university studies and research activities, she works part time as a Medical First Responder with St. John Ambulance – an activity which complements her medical research. “With St. John Ambulance, I have had calls dealing with the early stages of heart attacks and strokes as well as basic first aid,” she notes.

Readers might also run into Eryn at many Jewish celebrations such as Yom Ha’atzmaut, where she helps her dad with the family entertainment business.
While her ultimate goal, she says, is to practice medicine, she adds that she is really enjoying doing research.

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Local News

Young entrepreneur Noah Palansky and partner Jordan Davis are the first Winnipeggers to crack Forbes Magazine’s “top 30 Under 30” list

Jordan Davis (left)/Noah Palansky

By MYRON LOVE From a very young age, Noah Palansky has demonstrated initiative and leadership.  I first met and interviewed Palansky in 2011 at a low point in his life.  His mother, Naomi Palansky, had sadly passed away at a young age.  The then 12-year-old channeled his mourning into action.  With his younger sister, Lexi, by his side – and the support of his father, Bruce – the preteen entered a team in the annual CancerCare Manitoba Foundation Challenge for Life. For the next few years, Palansky’s teams – under the banner, “Kids Count” – raised thousands of dollars for cancer researched.
Fast forward to 2019.  Palansky was by then a young adult with a new initiative. The year before, he and a couple of friends had entered a potential business proposal in a competition sponsored by Winnipeg-based North Forge, Canada’s only start up incubator and fabrication lab, and won the top prize. 
In that 2019 story, the young entrepreneur recalled how he came up with idea for his new business – TAIV (the AI stands for artificial intelligence). In the spring of 2018, he recounted,  at the height of the Winnipeg Jets playoff  run, he and his girlfriend were watching the game on a big screen while having drinks in a restaurant when an ad appeared onscreen promoting a rival restaurant and advertising the same drink he was imbibing – at a lower price.
“That ad gave me the germ of an idea,” he said in  that earlier interview. “I immediately spoke to the restaurant manager and asked how he felt about the ad,” he recalls.  “He was not pleased.”
That germ of an idea has developed into a highly successful new business venture. The idea that was put into practice has landed Palansky and his partner, Jordan Davis, on Forbes Magazine’s 30 Under 30 list in the Marketing and Advertising category.   The duo are the first Winnipeg-based entrepreneurs to have received this honour.
“It came as a complete surprise,” Palansky responds.  “We had no advance notice that we were even being considered for this recognition.”
Since TAIV officially launched in 2021, the company – still based in Winnipeg – has grown to a workforce of about 80 – most of whom are based here.  Palansky notes that TAIV also has sales offices in New York, Chicago and Los Angeles.   
In the past four years, TAIV has built a presence in nearly 5,000 venues across the United States. The company works with brands like Coke, Pepsi, Netflix, T-Mobile, FanDuel, Fox, and United Airlines. 

“The way this works,” Palansky explained to this writer in 2019, “ is that if you are in Boston Pizza, for example, watching a Jets game and a commercial comes on, our software will switch the commercial to an ad for Boston Pizza.
“We make a little box that sits between your cable box and the TV.  Our box can detect when a commercial is coming on and switch the ad out for one promoting the restaurant or store the box is in.”
For larger enterprises, Palansky notes,  TAIV produces a web app that allows the company to switch its own in-house ads for the ads that would be appearing on screen.  

In a statement by North Force celebrating Palansky and Davis’ achievement, Palansky is quoted as saying that “the Forbes achievement offered a rare moment to pause and reflect.

“There are very few moments where a third party reaches out and says, ‘We’ve noticed what you did, and we think it’s awesome.’ This felt like one of those rare moments.” 

The North Forge report also sees the recognition as a win for the community.

“I wish we had more Winnipeg entrepreneurs on the global stage because it’s really good for the local ecosystem,” Palansky is quoted as saying. “I’m trying to do what I can to help others get off the ground.” 
 
Palansky and Davis are looking forward to going to Phoenix in April for the official presentation.

He adds that TAIV continues expanding across North America, strengthening partnerships, and onboarding advertisers as the network grows. For local venues or businesses interested in installing TAIV or exploring advertising opportunities, the company welcomes inquiries at hello@taiv.tv.

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