By BERNIE BELLAN When we saw the announcement in our print edition by the Jewish Federation of Winnipeg that the Combined Jewish Appeal’s final tally for 2020 was $6,439,994, we were pleasantly surprised. After all, no one needs to be reminded how difficult a year 2020 had been for most people. So, we decided to ask Rebecca Brask, who is Chief Development Officer at the Federation, if she could answer some questions about last year’s campaign.
Here are the questions we posed, along with Rebecca’s answers:
JP&N: What was the actual target of the CJA campaign (or was there even a target?)
Brask: Heading into this campaign in September we were very unsure of what to expect and so we decided to not increase the goal from the previous year and remain at a $6 million goal.
JP&N: Remind me how much you raised in 2019.
Brask:The 2019-2020 CJA Campaign raised $6,005,140
JP&N: Was there an increase in the number of donors? If so, by what number?
Brask: The 2019 CJA Campaign had 2101 donations (or household donations) and the 2020 Campaign had 2097 donations, so a difference of 4 donations. However, what is also notable is that there was an average increase of 8% per donation this year, meaning that many donors decided to increase their support of the CJA in 2020.
JP&N: I assume large donors stepped up their contributions. Was that typically the case?
Brask: There were a few factors that went into this year’s campaign having such a large increase, one of which was the Covid-19 Social Services Matching Fund we were able to access through the Jewish Federations of North America. Through this fund, and three extremely generous local donors, we were able to raise an additional $230,000 in directed donations, which has already been distributed to Jewish Child and Family Service and the Gwen Secter Creative Living Center for specific community needs related to Covid-19. We also received an incredible one-time gift of over $150,000 specifically for this year’s campaign and community needs. We don’t expect either of these gifts to renew next year and so will base our targets for the 2021-2022 campaign excluding these amounts.
Large donors did contribute more to the Campaign this year with 97 donors of $10,000 or more compare with 90 in 2019.
JP&N: How does Winnipeg’s campaign compare with what you know about other cities’ campaigns?
Brask: We believe it was mixed. Some other Federations maintained a status quo but had successful Campaigns.
JP&N: While it may seem unusual that the CJA campaign saw an increase in donations during a pandemic, I’m not at all surprised. Do you want to say something about what it says about our Jewish community here?
Brask: We have always said we have a very generous community, that always punches above its weight for a city of our size. We have all been humbled by the generosity and care our community has shows for each other during this time.
This is a quote from our CJA Co-Chair Neil Duboff:
“The response to the COVID-19 pandemic has shown our Jewish community at its best. From the launch of our community-based response fund, to the increases in donations to the Combined Jewish Appeal, our community’s generosity is showing up both to help the community organizations challenged by the pandemic and recognize the ongoing need for support of our beneficiary agencies. Confronted with the pandemic individual Jewish community charity has been responsive and engaged. We could not be more grateful.”
Beneficiary agencies of the Jewish Federation have received $210,000 less this year than last year as of September 1
By BERNIE BELLAN
For the first time in at least 10 years the Jewish Federation of Winnipeg has reduced the amount distributed to its 12 beneficiary agencies from what had been distributed the previous year. The funds were distributed September 1 for 2023-24.
The total amount distributed this year was $210,000 less than what was distributed in both 2022 and 2021 and is actually $500,000 less than the total that was requested by the beneficiary agencies. (The amount distributed last year was $216,000 less than what the beneficiary agencies had requested.)
In explaining why allocations are being reduced this year, the Federation reported that “Over the past few years, the Federation and community have collectively faced significant challenges, placing a strain on our financial resources. In response to these challenges, the Federation stepped in during our community’s time of need, dedicating over $200,000 from our reserves to sustain our beneficiary agencies.” (In a later explanation it was clarified that $100,000 was taken from Federation reserves in each of 2022 and 2021.)
It was further noted that the decrease in funds to be allocated to agencies represents a 7% decrease over the previous year. Dipping into reserves was described as an “unsustainable practice.” It was also noted that the Federation “notified our beneficiaries of a probable reduction in the amount of funding available well ahead of the allocation request deadline.
In describing the pressures that the Federation’s Allocations Committee faced this year in coming up with its allocations, committee chair Brent Schacter said that “We knew after the budget process last year we were going to be in a bind.” Schacter further elaborated that the two whammies that hit this year were the ongoing repercussions of Covid along with the rapid increase in inflation.
In discussing the pressures that the Allocations committee faced this year, it should also be noted that although the amount raised by the Combined Jewish Appeal – while not much more than the previous year ($6.3 million as opposed to $6.25 million), the negative effects of the drop in allocations are somewhat mitigated by two things:. A good portion of the amount raised by the CJA is in the form of “designated funds,” given by large donors and, while those funds are not available to the B & A committee to distribute, many of the beneficiary agencies did receive large distributions from those “designated funds.”
As well, the Jewish Foundation of Manitoba increased its total distributions this year by $1.3 million over the previous year. While the Foundation’s gifts were spread among a very wide number of recipients, a number of the Federation’s beneficiary agencies did benefit from the increase in Foundation distributions.
Still, the challenges facing the Federation in meeting the needs of the community are leading to a major reassessment of how Federation planners are implementing budgetary planning.
A number of new innovations have now been adopted by the B & A committee, including:
- New application forms – one for agencies requesting more than $250,000 and one for agencies requesting less
- Beneficiaries were asked to state the anticipated outcomes of projects/programs that receive Federation funding, and to develop indicators so that they can measure those outcomes.
- Site visits took place along with periodic meetings with agencies as a whole throughout the year to ensure that the committee gets a more complete picture of beneficiaries’ activities, challenges, and plans.
In describing the process that the Federation undertook to “streamline” the budget allocation process, Federation President Gustavo Zentner said “Lay leadership and management had a responsibility to look at the business model.”
It was determined that the Federation needed “a more effective way of managing the allocations process,” Zentner stated, including “more meaningful communication with the agencies to bring to light their projects.”
Not only does the Federation want to improve its own fundraising process, Zentner continued, “We also want to help agencies to raise funds on their own.”
Despite the reductions in allocations available to agencies this year, Zentner stressed that “we wanted to address the needs of those members of the community who are most in need.”
Brent Schacter added: “We want to see people dig a little bit deeper” when it comes to giving. The Combined Jewish Appeal is now into its fundraising campaign for the 2023-24 fiscal year.
Six members of the community receive King’s Counsel appointments
A total of 17 lawyers were appointed King’s Counsel by Order in Council on August 29. Six members of our Jewish community were among those appointed. Although appointments as King’s Counsel are usually accompanied by biographical information about those appointed, there was no press release issued by the Manitoba Government announcing the appointments. When we contacted the Manitoba Government news room to ask why there was no biographical information available, the response we received referred to KC appointments announced in February (no surprise there – these are bureaucrats we’re dealing with). When we asked again why there was no biographical information available about the most recent batch of KC appointments we were told “the Province of Manitoba is in the middle of an election blackout and department communications are limited as a result. News Room has nothing further to add.”
As a result, we present here photos of Jewish recipients of KC appointments, but without any further information.
Kayla Gordon inducted on to Rainbow Stage’s Wall of Fame
Myron Love It was in the summer of 1984 when Kayla Gordon was appearing in the Rainbow Stage production of “Kismet,” that the long time actor/director/producer/photographer found herself doing her make-up sitting next to Nia Vardalos, the writer and star of “My Big Fat Greek Wedding” fame, who was also appearing in the production.
“We both were playing opposite each other in the comic roles as the Ayahs to the Wazir (the main lead), and we began talking about our plans for the future,” Gordon recalls. “Nia was talking about moving to Toronto and joining the Second City company. As for me, I was in a comedy troupe in Winnipeg and just found out I was pregnant with my first child. My plan was to stay in Winnipeg, even though I was a bit jealous that she was going off to pursue her dream and I was staying put. That was my ‘Kismet’ and I never looked back.”
Rainbow Stage is where Gordon began her career in musical theatre at the age of 17 in a production of “Fiddler on the Roof.” After a career of more than 40 years, both on stage and behind the scenes – it is fitting that one of the leading lights of community theatre in our city has been recognized for her contributions by Winnipeg’s longest-running theatre company. On Wednesday, August 17, Gordon was one of the five inductees to Rainbow Stage’s Wall of Fame under the “Builder” category. The award is given to someone who has been part of nurturing and building our theatre community.
“It was a wonderful surprise,” says the honoree. “It brings my career full circle.” Previous honours for Gordon include the Leadership Award from the Canadian Friends of the Hebrew University of Jerusalem and the Theatre Educator’s Award from the Winnipeg Theatre Awards for her long-time leadership within the arts community.
Gordon reports that the induction ceremony, attended by about 100 friends and family members of the inductees and Rainbow Stage staff, was held just prior to the opening night performance of “The Little Mermaid,”,the second of three shows the company is putting on this summer and early fall.
“It was also special to have one of my grandchildren, my husband Art Maister, my mom Ethel, and my aunt Evelyn Hecht at the induction ceremony,” she adds. (Evelyn also performed at Rainbow Stage in the 1950s.)
Gordon notes that while she appeared onstage in seven Rainbow Stage productions – from 1977 to 1993, she was honoured not for her acting, but for her role as a nurturer of talent through teaching acting and musical theatre at the University of Winnipeg for 18 years, as well as teaching at the University of Manitoba, Prairie Theatre Exchange and The Manitoba Theatre for Young People – also, later as the Artistic Director of Winnipeg Jewish Theatre for over 10 years and Winnipeg Studio Theatre, which she founded in 2006.
“I get a lot of satisfaction watching actors I’ve directed and students I have taught and nurtured performing at Rainbow Stage and other venues in the city,” Gordon notes. Many of them have gone on to work professionally and have appeared across Canada, as well as in Broadway productions. Some of them include: Alexandra Frohlinger (Soul Doctor/Broadway), Samantha Hill (Phantom of the Opera/Broadway), Jaz Sealey (Aladdin/Broadway), Andrea Macasaet (Six/Broadway), and Nyk Bielak (Book of Mormon/Broadway).
Gordon was an actor and high school drama teacher at West Kildonan Collegiate for the first 15 years of her career. By the mid-1990s she found herself becoming more interested in working behind the scenes as a director/producer. In 1994, she became the Winnipeg Jewish Theatre’s second artistic director – succeeding WJT founder Bev Aronovitch – a role she played until 2006. Following her time at WJT Gordon observed that local theatres were not hiring many female theatre directors.
“I realized that if I wanted to work as a director, I would have to create my own projects,” she recalls. So, she started Winnipeg Studio Theatre (WST) in 2006. Soon after forming the company, she invited her longtime theatre associate Brenda Gorlick to run the StudioWorks Academy, a program for emerging artists.
In 2021 she stepped down from her position at WST. “I am still interested in directing – but without the added pressures of being a producer or the full-time responsibility of running a professional theatre company,” she observes. “I like having the freedom to pick and choose the projects I want to work on.” I still plan to work on independent contracts directing theatre and creating entertainment for special events or fundraising activities in the community.”.Last year she produced and directed the Jewish Federation of Winnipeg’s Negev Gala tribute honouring Gail Asper and Michael Paterson. As well, stepping down from her responsibilities with WST has also allowed Gordon to devote more time to her other passion – photography. “I have been interested in photography since I was 15,” she recounts. “My father Ralph had a dark room in our basement.”
Over the past couple of years, she has achieved accreditation with the Professional Photographers of Canada in four different areas of photography: street photography (her favourite), portraiture, performing artists, and figure study. And, last year, she co-authored a coffee table book – “The Murals of Winnipeg,” with fellow photographer Keith Levit as a fundraiser for Take Pride Winnipeg, with 80 pages of photos, which sold out in two weeks and the funds will go to emerging mural artists. (That story can be found on the jewishpostandnews.ca website.)
Kayla is grateful to have stayed in Winnipeg and she sums up her career, and how and why she managed to work in theatre all these years with a quote from Henry Winkler (aka ‘The Fonz’) “I live by tenacity and gratitude. Tenacity gets you where you want to be, and gratitude allows you not to be frustrated along the way”.