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Congregation Etz Chayim puts synagogue building up for sale

etz chayimPosted Sept. 16, 2022 By MYRON LOVE It would seem that it is finally happening.  After  “at least a decade” –  in the words of Congregation Etz Chayim board member and spokesperson Avrom Charach – of talking about it and considering different options, north Winnipeg’s  largest synagogue has taken a concrete  step forward in relocating to the south end.

The “for sale” sign outside the 70-year-old building went up last weekend.

Congregation Etz Chayim was formed 20 years ago from the merger of the Rosh Pina, Bnay Abraham and Beth Israel congregations – at the time the three largest congregations in the North End.   With the Jewish population in our city rapidly declining in the West Kildonan/Garden City neighbourhoods and increasing at the same pace in River Heights, Tuxedo and related areas south, the leaders of the three congregations felt that merger was the practical way to ensure one strong Conservative congregation in the North End.

The new congregation carried on services at the former Rosh Pina building.  The Rosh Pina, founded in 1893, was our community’s second oldest and second largest congregation (after the Shaarey Zedek) and had been at the current location since 1952.

Even with the merger, membership has been declining slowly but steadily over the past 20 years as older members have passed away and the shift south has grown apace.


Charach reports that 80% of Etz Chayim’s membership now lives south.  For young families who belong to the congregation, the number is approaching 90%.

It is not only the fact that the majority of the congregation now lives south that is driving the decision to relocate to that area, Charach points out.  “After 70 years, our building needs a lot of work,” he notes. ”We think it makes more sense to spend the money  where most of our members are living instead of where we are now.”

(Contrary to rumour, Charach adds, Etz Chayim is still “financially viable”.)

The plan, he says, is to purchase and renovate an existing building – or rent temporarily if need be until a suitable building can be found.  “All options are on the table,” Charach says.

The goal is to find a location within a 10-minute drive of most of the shul members.  That would be a location accessible to River Heights, Tuxedo, Lindenwoods and Charleswood.

“Our Relocation Committee has an idea of what we would like to spend on a new building,” Charach notes.  “We also have a fair idea as to how much money we may be able to raise from among our members.  We hope that what we receive from the sale of our building will cover most of the cost of buying and renovating our new building.

“We would like to be in our new home by next summer – in time for next Yom Tov.”

Charach, who works in property management, estimates that the current building should sell for up to $10 million.  “Our committee is considering all possible scenarios, including the possibility that we can’t get the price we want,” he says.  “We have contingency plans should that be the case.”

He adds that the size of the projected new synagogue building is not as important as may have been the case in the past. “We learned during the pandemic that the actual physical space isn’t as important as it used to be,” he points out.  “Over the last two years of Covid-related restrictions, we carried on with the minimum ten we needed for a minyan while livestreaming our services.  It looks like, in future, a growing number of shul members will choose to watch services from the comfort of their homes – with fewer actually attending in person.”

There is one additional factor that has to be considered in the sale of Etz Chayim’s building and property. That is the presence of the Rosh Pina Co-op on the property.  The co-op – which was completed in 1991 – was the last of four low-cost seniors’ apartment blocks that were built adjacent to synagogues – the others being the HSBA Hebrew Sick Gardens  (beside the former Beth Israel Synagogue) built in 1971, the Beit Am (beside the former Bnay Abraham Synagogue) which opened in 1972, and Shalom Gardens, next to Temple Shalom, which was completed in 1987.

(The goal originally was to provide low cost housing for Jewish tenants who would hopefully take advantage of living close to the sponsoring synagogue and attend services regularly.  However, as the Jewish population in the North End has steadily declined, the number of Jewish tenants in the Hebrew Sick Gardens, Beit Am and Rosh Pina Co-op has dwindled to very few.)

As Charach points out, under the terms of the arrangement with the Rosh Pina Co-op, while the congregation retained ownership of the land, it doesn’t own the co-op.

“We would be able to sell the land,” he says, “but the co-op’s lease doesn’t expire until 2030.  The co-op ownership  would be a separate negotiation between the co-op management and whoever buys our building and land.”

He reports that while a few members may be unhappy to see Etz Chayim leaving the North End, almost everyone has responded positively to the decision.

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Ami Hassan returning as owner of Falafel Place

By BERNIE BELLAN In a surprise move – and after more than a six-year absence as owner of Falafel Place (Corydon at Wilton) the legendary Ami Hassan has decided to return as owner of one of Winnipeg’s most famous eateries.

Long known for his sometimes irreverent attitude to his customers, e.g., “If you’re finished, get out!”, Ami decided to return to running Falafel Place after having retired years ago (or so he thought) from running the Corydon Avenue restaurant.

We asked Ami whether he’ll be sending a special invitation to Julia Roberts to come visit him at Falafel Place. He asked again: “Who’s Julia Roberts?” (Just kidding – he really does know how Julia Roberts is.) Read the story how Ami told her to leave the restaurant and come back later at Julia Roberts turned away from Falafel Place
Ami did note that when customers saw him inside the restaurant one recent day as he was getting it ready for the reopening Monday, August 10, over 20 of them came in asking him if he was open already.

We asked Ami whether the menu will be the same as it was when he last ran the place and he said everything will be the same.

Falafel Place will be open 7 days a week from 7 am – 2 pm. Remember, if you’re finished – get out!

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The enormous – but little known role that Sheldon Berney played in the building of the Asper Campus

Jewish Post & News file photo of Sheldon Berney

By BERNIE BELLAN Sheldon Berney passed away on July 28 in Palm Beach, Florida.
While his name may not be all that familiar to many members of Winnipeg’s Jewish community – other than the campus’s theatre having being named for him, at one time Sheldon Berney played an indispensable role in the building of the Asper Community Campus.
Six years ago I interviewed Bob Freedman about how the Asper Campus came about. Bob is one great story teller and if you want to see the entire interview (which is over an hour long, you can see it on YouTube at Freedman 2020 interview.)
The reason I’m harkening back to that interview now is to remind readers of the vital part that Sheldon Berney played in the building of the campus.
In fact, he was the the first president of the Asper Jewish Community Campus Board and, while the Berney Theatre is named for him and his picture adorns the entrance of the campus – along with Marjorie Blankstein’s and Bob Freedman’s, the contribution Sheldon Berney made to the building of the Asper Campus deserves to be recounted.

The story begins in 1986 when Bob Freedman had agreed to become the new executive director of what was then the Winnipeg Jewish Community Council. At the time he was executive director of Legal Aid Manitoba.
As Bob told me during our 2020 interview, “I said: ‘Look the only way I would consider doing that is if there was a commitment by the leadership of the WJCC to move the community forward.’ I had no intention of being a caretaker on a sinking ship.”
At the time, it should be noted, Winnipeg had begun to descend into the kinds of problems that have only been magnified in more recent years, including a deteriorating downtown – where the old YMHA was located, on Hargave – and to where an increasing number of parents were hesitant to send their children. Further, many young people had been leaving the city for better opportunities elsewhere.
Bob wanted to bring together a coalition of partners whose goal would be to develop a strategic plan that would move the Jewish community forward and revitalize it.
The first person he approached to be a part of that group was Marjorie Blankstein. As Bob explained, “I approached her and said ‘Marjorie, you’d be the perfect chair of our long-range planning committee’ and she agreed right on the spot. She didn’t need any convincing and that was May 2nd, 1986.
We then started the process, but we didn’t recruit Sheldon Berney, by the way, until a few years later,” he noted.
As Bob explained, together with Marjorie Blankstein, the two of them set out to assess community support for what had still not been identified as the campus project per se; it was more of a “sounding out” of as many different factions within the community as possible to determine how strong the determination was to move forward with a project that would complete rewrite the Jewish community’s direction.
I asked him during that interview how Sheldon Berney was eventually brought on board as a key member of the team.
Bob said that he didn’t really know Sheldon well, saying “I only met Sheldon once or twice. He was busy running the business. It was called “Reliance Products.'”
Here’s a brief excerpt from Sheldon Berney’s obituary as it appeared in the Globe & Mail that gives some detail about his business career, and his commitment to community service and philanthropy :
“Born to Ada (Loban) and Martin Berney, Sheldon lived an extraordinary life in Winnipeg before retiring to Florida. He built a distinguished career in business, joining his father at Reliance Products, which he expanded into an internationally respected manufacturer of plastic containers and camping equipment, celebrated for design excellence.
“A pillar of Winnipeg’s Jewish community and dedicated philanthropist, Sheldon chaired the Society of the Plastics Industry, the Manitoba Institute of Management, and the Young Presidents’ Organization. He served on the boards of the YMHA, CJA, and Victoria Hospital and was a core donor to the Canadian Museum for Human Rights. In the 1990s, he chaired the Asper Jewish Community Campus Board, taking immense pride in helping to bring the project to life.”
It was around the time that the idea for the campus project was being formulated that Sheldon Berney had sold Reliance Products, Bob Freedman recounted.
“Sheldon, at that time, was in his 50s and was basically retired,” Bob said.
“Even though he was not well known in the community,” Bob continued, “he had good relationships with people.” Sheldon Berney also socialized with Izzy Asper; they both had properties near each other in Florida, Bob noted.
“They shmoozed around and socialized…and we figured also he had credibility and had time on his hands, so we approached him, we briefed him, and convinced him we would need someone like him to do a job…In terms of how it was done it was a small nucleus of people who were really the movers and shakers on this….We started what was called the long-range planning committee” and Sheldon Berney “started recruiting people to serve on the committee – so we had financial people who were business people – who were ordinary people in the community.” (In fact, the name of the committee evolved to become the “Implementation Committee.”)
“I think we recruited Sheldon around 1989,” Bob recalled.
“There were two things he (Sheldon) said to us (Marjorie and Bob): “He said if I understand how things work with committees and boards – I have no patience for that…I don’t want to come to a ton of meetings. I want to have the authority to move forward and do things…and perhaps we have to spend money and need board approval – I understand that, but I don’t want the politics. I’ve got no patience for that.
“The other thing he said was when the time comes to raise money,” Sheldon said he wanted to check with certain people to see whether they would give their support to the project.
As Bob said (in his own inimitable way): “He didn’t want them to say you’re out of your f….king mind” and Sheldon would have wasted a year or two of his time.
“And Sheldon came back,” Bob said, “and every last one” of the people he had approached, which were about “four or five or six people and all of them said ‘go for it’ – and Sheldon Berney was on board, not only as a key fundraiser, but as someone who was very involved with finding the right location for the campus.
Bob told this somewhat amusing story about what happened when the initial proposal to build a community campus was for it be built at Waverley and Wilkes.
“But there were hydro towers there…and we had a public meeting and the screaming and the yelling that was going on…” and, as Bob explained, someone approached Sheldon and told him to hire someone with a Geiger counter (to measure radiation levels at the proposed site) – and this was already (19)93.” (It’s hard to imagine that the Asper Campus opened only four years later.)
Even though whoever measured the radiation levels at Waverley and Wilkes ultimately reported that there was more radiation “in your kitchen with appliances” than there was radiation from the hydro lines, Sheldon Berney was warned by someone else that “all we need god forbid is one kid in the school gets cancer and you will be dead in the water, so we agreed to move off” the Waverley and Wilkes site.
Once the plan to build at Waverley and Wilkes was dropped the focus turned to the possibility of buying what had been the Fort Osborne Barracks from the province.
Later on, when the fundraising was in full scale, Bob said that Sheldon Berney again played a key role in convincing Izzy Asper to scale back his insistence on having more representatives on the campus board than anyone else. Asper argued that if he puts up “$500,000 he should have 500,000 votes.”
According to Bob, it was Gerry Gray who told Izzy Asper that, in order for the campus project to be a true community project, if someone were to give “$1,000 that could be a really good gift considering their income and that gift is as important, if not more important than your five hundred thousand.”
But, Aper was persistent, Bob said, and one day Sheldon Berney phoned Bob and said Asper “is driving me nuts…so I said ‘Sheldon, I’ll tell you what. Why don’t you suggest to Izzy” that he contribute two million and “at that time two million was a lot of money…and tell him (Asper) he can have two people on the board.” (Bob explained that they were planning a nine-person board so having two representatives on the board would be a significant number, but at the same time the board was envisioned as not having much responsibility: It “would make sure carpets were cleaned, that the taxes were paid, and all that stuff.”
The next day, Bob said, Sheldon Berney met with Izzy and said to him: “Look, we got to put this to bed because I’m not sleeping at night.” Sheldon said to Izzy: “Here’s the deal: Two million bucks – you get two people on the board. He (Asper) says ‘okay.'”
But, as Bob noted, Izzy Asper continued to be very hands-on with the building of the campus and “he would drive Sheldon nuts and he would drive me nuts and he would drive all of us nuts.”
Sheldon Berney continued to play a key role in the campus project throughout its planning and construction. But when you realize that the campus actually went from an idea on paper in as late as 1994 to a fully finished project when it opened in 1997 (although construction continued even after the official opening in the summer of 1997), it’s rather amazing to contemplate how it all came together in such a relatively short period of time.
In an article in The Jewish Post & News published in May 1995 here is what my late brother Matt wrote about the groundbreaking ceremony for what was to become the Asper Campus. Berney, who was master of ceremonies at the ceremony was quoted as saying ” ‘Over the past six years, we’ve talked to people about the campus many times.’ “
The article continued: “The ceremony ended with Berney taking the controls of a huge yellow track excavator and scooping out a big chunk of earth.
“The groundbreaking was a ‘very exciting step’, he added, noting that demolition of some Fort Osborne Barracks buildings and campus construction would start the next week. ‘You’re all here to dream with me about the day in the summer of 1997 when we’ll all be back again to cut the ribbon on a campus that will be a source of pleasure for all of us.’ “

A 1997 photo taken at the official opening of the Asper Campus on Sept. 7, 1997.
In the photo, Sheldon Berney (left), president, Asper Jewish Community Campus, is with Larry Hurtig, Winnipeg Jewish Community Council president, who is about to present Berney with a certificate of appreciation.


Later, in our September 17, 1997 issue, Matt chronicled the opening ceremonies of the Asper Campus, which were held on Sunday, September 7 of that year.
Again, Sheldon Berney was front and centre, as Matt noted in his report: “Sheldon Berney gazed at the crowd sitting in bridge chairs on the front lawn of the Asper Jewish Community Campus on the warm, sunny day.
” ‘Many times over the past several years, I’ve painted a mental picture of exactly this scene … ‘ the campus president told the crowd.
” ‘… Standing here at the formal dedication ceremony for the Asper Jewish Community Campus, feeling an enormous sense of pride, an enormous sense of accomplishment.’ “

And, because Sheldon Berney was a behind the scenes kind of guy we never really heard a lot of, yet he’s one of three people (the others being Marjorie Blankstein and Bob Freedman himself) to have plaques with their faces on them greeting anyone who walks through the front entrance of the campus we thought it appropriate to pay Sheldon Berney his proper due.
As the inscription on Sheldon Berney’s plaque notes:


The Asper Jewish Community Campus of Winnipeg
The Centre of Life and Learning
Records its sincerest appreciation to
Sheldon Berney
in recognition of his very special efforts
first, as Chair of the Implementation Committee,
and latterly as Chair of the Board of Directors,
for his outstanding leadership in the conception,
fundraising and construction of these facilities
His dedication and style of leadership stand as an
example to all who would serve.

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Scenes from Shalom Square 2026

Shalom Square – the Israel pavilion, is on until Saturday night, August 8. As usual, audiences have been packing the Rady JCC gym to watch entertainment provided by the Chai Folk Ensemble and Kadima Dance Troupe.

(All photos courtesy of Keith Levit)

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