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Earl Barish “Pays it Forward” with Salisbury House

Earl Barish edited 1By BERNIE BELLAN
Earl Barish is a man who seems to thrive on taking on challenges – whether it’s resurrecting a troubled business or finding a way to fill the void in charitable donations to four of Winnipeg’s hospitals that is one of the byproducts of the current pandemic
With his “Pay it Forward” campaign involving Barish’s Salisbury House chain, he has come up with a thoroughly imaginative way that provides a real incentive for Sals customers to help out hospitals here (as well as individuals living in DASCH community homes) at the same time as they can still enjoy a meal from Sals.

With the typical organizational skill and attention to intricate details that mark Barish’s long and storied career as a businessman and philanthropist, he laid out his latest charitable endeavour for me during a phone conversation we had August 20th.
Here are the components of what Barish is doing, as he explained to me during our phone conversation:
“There are two things we’re doing,” Barish said. “One is Salisbury House focused, the other is B’nai Brith focused.”
“The B’nai Brith one is ongoing through the month of August, so every day there are one or two or three charitable institutions that are receiving lots of gifts.”(We’ll have a story about the B’nai Brith initiative in our next issue.)
But it’s been the Salisbury House “Pay it Forward” promotion of which Barish is particularly proud – since it was a totally new concept that involved a lot of brain storming and ingenuity to come up with a plan that not only provides a great deal of help to specific organizations, it also rewards donors to the program in a variety of ways.

Here’s how Barish describes the Pay it Forward program: “It’s a blend of business and charities working together to pay it forward and it’s a win-win-win for everybody that’s involved.”
“It does have two parts to it,” Barish explained. “The first part is the purchase of a gift card, so a person would go to one of the Salisbury House locations and buy a gift card for $25. For every $25 gift card that they purchase they can direct $7 to one of five charities.
“I reached out to charities in this city that wanted to partner with Salisbury House in this promotion,” Barish continued, “ and to be fully vested in this promotion – so that we didn’t want agencies that would just say: ‘Send us some money.’ “
The five charities that are participating in the program are: Health Science Centre Foundation, The Children’s Hospital Foundation, CancerCare Manitoba Foundation, St. Boniface Hospital Foundation, and the DASCH Foundation (Direct Action in Support of Community Homes).

The second part of the program is “what’s happening at the restaurants,” Barish said. “We’re a food source after all.”
“At the restaurants we have a special menu created that has six new items, two long-time favourites from our current menu, and two pick-up items – so there are 10 possibilities – and whenever you purchase anything off that menu you have a choice of directing $3 to one of those five charities. The serving staff can’t even ring up your order unless they designate which charity gets the $3.”
By the way, “you don’t have to use the gift card for that $3,” Barish explained.
“But, if you do buy a gift card for $25, $7 goes to the charity…you go to Salisbury House and order from the special menu…three more dollars go to the charity, so fundamentally $10 of the $25 you paid for the gift card has now gone to the charity.” (Barish adds there’s no expiry date on the gift card.)
On top of all that, since most meals, along with a beverage, are going to cost you a lot less than $25, not only are you contributing $10 to a charity, you’ll still walk out with some change in your pocket.
The program began on August 9 and will continue through October 3.

There is another component to the gift card program, which Barish explained:
“You buy a card, but instead of keeping it, you give it to somebody else; it could be a neighbour, a friend, maybe the caregiver who’s looking after your elderly parents.” Sals will still donate $7 to one of the five charities you can designate.
Finally, Barish said, there’s an entirely different aspect to the Sals Pay it Forward program – this time as a complete charitable donation. And – the person who is administering this program is none other than Earl Barish himself. Here’s how it works, in Barish’s words:
“Let’s say you decide to donate $100 to the Health Sciences Centre.” You call Earl himself at 204-837-8687. “You make the donation; you are entitled to a receipt because that $100 will be converted into four Salisbury House gift cards and those gift cards will go from the Sals to the charity. It’s considered a ‘gift in kind’. Your name will go with the gift cards and you’ll get a tax receipt.
“So, your $100 donation is costing you much less than $100 – depending on your tax bracket.”
“When the four cards are given to the charity, a further $28 now goes from the Sals to the charity” (the same way as if you had bought the cards to keep for yourself).”

Barish then explained why the charities would want the gift cards: “They cannot take money that has been donated without specific direction (from the donor) and buy gift cards from the Salisbury House – or anybody. And yet, they have frontline workers, caregivers, transporters, maintenance people – in the hospitals – doing all these things through COVID, and they have no way of rewarding them other than saying ‘thank you’ – and they probably do say thank you, but there’s nothing more that they can likely do for their workers because they have no funds to take from to give to them.
“So, they’re actually quite thrilled to get these gift cards. The gift cards cost them nothing because they’ve been donated by someone – and they got $28 more in cash in the process.”
Even though this particular aspect of the program hasn’t been publicized in the media the same way the other component of the Pay it Forward program has, Barish said that various individuals had heard about the gift card donation program and contacted him.
“I had two calls yesterday from people,” Barish said, from people wanting to donate gift cards – “one for $1000, one for $1500, and today another for $1,000.”
In some cases it’s a combination of the two programs, Barish explained. Individuals buy some cards for themselves and give some to the charities – thus generating a tax receipt.
(In the specific case of the St. Boniface Hospital, that institution has actually set up on their website a link whereby an individual can make a donation and indicate that they want that donation to be used to buy a Salisbury House Pay it Forward gift card. It’s quite a long link so the simplest way, if you’d like to go to the St. Boniface Hospital website, is Google “make a gift to St. Boniface Hospital”. The other four charities do not have websites set up to buy Salisbury House gift cards.)

At that point I asked Barish whether all the Salisbury House locations are open.
“Nine of them are open,” he answered. “All of our full-serves are open. There are three of what we call ‘quick serves’ that aren’t open because we had no capacity for people. Unfortunately, Main and Matheson (a Sals that’s dear to the hearts of so many north enders and former north enders) is not open and one in Transcona isn’t open.”
A third quick-serve location – on King Edward, next to the Sals commissary, has been converted to a full serve restaurant, Barish noted. “It will now be our bulk wholesale location where individuals can get large dinners. Since we’ve introduced what we call our ‘heat and eat’ dinners…we have 17 different dinners on that menu; there are dinners that can serve from four to six people.”

At the end of our phone conversation Barish offered the following additional insight into what he is doing with the Pay it Forward program: “Most restaurants are looking for more ways to get subsidies and so on. I’m taking a completely different approach to this and saying ‘Look, we’re 89 years in this community, there’s no chain like ours – that’s Manitoba-based only, and I want to reach out to the community and have the community reach out to Salisbury House in return.’”

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Winnipeg-born Elliot Lazar to star as Paul Simon in “The Simon & Garfunkel Story” at Centennial Concert Hall

By BERNIE BELLAN Elliot Lazar’s career has long been chronicled in the pages of The Jewish Post & News. Do a search for his name in our “Search Archives” button and you will find a multitude of stories about Elliot from the time he was five years old.
A talented singer, musician, and musical arranger, also a graduate of Gray Academy, the University of Manitoba’s Desautels Faculty of Music, and the Boston Conservatory, Elliot has appeared many times in Winnipeg, including most recently last summer in Rainbow Stage’s production of “Rent.”
He’s been constantly busy – as a review of some of his past acting credits reveals. Last season alone, in addition to his performing in “Rent,” Elliot also appeared in the National Tour of “Fiddler on the Roof,” and “The Band’s Visit” (Huntington/Speakeasy Stage).
We’re excited to announce that Elliot will be appearing in Winnipeg for one night only, May 21, starring as Paul Simon in “The Simon & Garfunkel Story.”

Here’s Elliot’s own story about his growing up in Winnipeg:
“I grew up in Garden City, attended Gray Academy (K-12) and majored in vocal performance at the University of Manitoba’s Desautels Faculty of Music. I lived in Winnipeg until I was 22, so I’m pretty connected with the arts scene there still. The venue we’re playing, the Centennial Concert Hall, I was last seen in Guys and Dolls in concert with the Winnipeg Symphony Orchestra and Rainbow Stage (2019), and before that I sang with the Manitoba Opera Chorus in 3 productions there. My last performance in Winnipeg was in Rent with Rainbow Stage this past summer. Other local performing arts companies I have a history with there are Winnipeg Jewish Theatre, Winnipeg Studio Theatre, Dry Cold Productions, Manitoba Theatre for Young People, Manitoba Underground Opera, Little Opera Company, and the Winnipeg Fringe Festival. I grew up going to see shows at the Concert Hall, so it’s a wonderful full circle moment for me.”

Elliot Lazar (second from left bottom row) as Paul Simon

About “The Simon & Garfunkel Story”:
Nostalgia-inducing unforgettable hits! The internationally-acclaimed hit theater show The Simon & Garfunkel Story (www.thesimonandgarfunkelstory.com) returns to the road in 2024 with a North American tour to more than 25 cities. Kicking off in Richmond, Kentucky on January 28, 2024, the immersive concert-style tribute show will recreate the magic and authenticity of Paul Simon and Art Garfunkel on stage and chronicles the amazing journey shared by the iconic, GRAMMY-award winning folk-rock duo. It tells the story from their humble beginnings as Tom & Jerry, to their incredible success as one of the best-selling music groups of the ‘60s, and to their dramatic split in 1970. The Simon & Garfunkel Story culminates with the pair’s famous “The Concert in Central Park” reunion in 1981 which had more than half a million fans in attendance. Tickets are on sale now.
 
The show features a set list of nearly 30 songs and uses state-of-the-art video projection, photos and original film footage. A full live band will perform all of the hits including “Mrs. Robinson,” “Cecilia,” “Bridge Over Troubled Water,” “Homeward Bound” and many more complete with the unmistakably perfect harmonies that will transport audiences down memory lane.
 
With more than 100 million album sales since 1965, Simon & Garfunkel’s unforgettable songs and poetic lyrics poignantly captured the times made them one of the most successful folk-rock duos of all time. Over the years, they won 10 GRAMMY Awards and were inducted into the Rock and Roll Hall of Fame in 1990. In 1977, the Brit Awards honored their “Bridge Over Troubled Water” album with Best International Album. In 2003, Simon & Garfunkel were awarded a Grammy Lifetime Achievement Award and the following year saw their “The Sound of Silence” awarded a Grammy Hall of Fame Award.
 

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Ida and the late Saul Alpern have donated 2 ambulances and a scooter to Magen David Adom in past 4 years

Saul z"l and Ida Alpern

By BERNIE BELLAN Saul Alpern passed away in 2022, but before he died he and his wife Ida had decided to make Magen David Adom a major recipient of their generosity.

As Myron Love noted in an October 2020 article the Alperns had been contributing small amounts to the Canadian Magen David Adom for some time, but it was in that year they decided to donate $160,000 for the purchase of a Mobile Intensive Care Unit for Israel’s Magen David Adom.

As Myron wrote in that 2020 article, an MICUA (which is larger than an ambulance, is staffed by paramedics, and responds only to the most medically serious cases) was donated “to the people of Israel in memory of Saul Alpern’s parents and siblings who perished in the Holocaust.

“It is an expression of my love for my family and my love of Israel,” Saul Alpern said at the time.

In early 2022 the Alperns donated yet another $170,000 for the purchase of a second MICU for Magen David Adom.

The scooter recently donated by Ida Alpern in memory of her late husband and parents/plaque imprinted on the front of the scooter carrier box

Saul Alpern passed away in November 2022, but Ida Alpern has now continued the legacy of giving to Canadian Magen David Adom that she and Saul had begun several years before. Just recently Ida contributed $39,000 toward the purchase of an emergency medical scooter. According to the CMDA website, “the scooter, which is driven by a paramedic, can get through traffic faster than the Standard Ambulance or MICU and provide pre-hospital care. It contains life-saving equipment, including a defibrillator, an oxygen tank, and other essential medical equipment.”

I asked Ida whether she wanted to say anything about the motivation for her and her late husband’s support for CMDA. She wrote, “Having survived the Holocaust, and being a Zionist, Saul felt that supporting Israel was of the utmost importance.”

On May 7, CMDA will be honouring Ida and Saul z”l Alpern at a dinner and show at the Centro Caboto Centre. Another highlight that evening will be the announcement of the purchase of an ambulance for CMDA by another Winnipegger, Ruth Ann Borenstein. That ambulance will be in honour of Ruth’s late parents, Gertrude and Harry Mitchell. The evening will also commemorate the late Yoram East (aka Hamizrachi), who was a well-known figure both in Israel and here in Winnipeg.

For more information about the May 7 event go to https://www.canadahelps.org/en/charities/canadian-magen-david-adom-for-israel/events/cmda-winnipeg-an-evening-of-appreciation/ or to purchase tickets phone 587-435-5808 or email sfraiman@cmdai.org

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Local News

Simkin Centre looking for volunteers

A scene from last year's Simkin Stroll

We received the following email from Heather Blackman, Simkin Centre Director of Volunteers & Resident Experience:

Happy Spring Everyone! Hope you all are well. We have a number of upcoming volunteer opportunities that I wanted to share with you. Please take a look at what we have listed here and let me know if you are available for any of the following. I can be reached at heather.blackman@simkincentre.ca or 204-589-9008.
Save the date! The Simkin Stroll is on June 25th this year and we need tons of volunteers to assist. This is our annual fundraiser and there is something for everyone to help with from walking with Residents in the Stroll to manning booths and tables, event set up and take down and much more. Volunteers will be needed from 3 p.m. to 8:30 p.m. on this day. Come and help for the full event or for any period within that timeframe that works for you.
Resident Store – This tuck shop style cart will be up for business shortly. Residents will be assisting to stock and run the store for 2 hours 2- 3 times per week in the afternoons. Volunteer support is needed to assist residents with restocking items and monetary transactions.
Passover Volunteers
Volunteers are needed to assist with plating Seder plates for Residents (date to be determined for plating)
Volunteers are needed to assist Residents to and from Passover Services and Come and Go Teas.
Times volunteers are needed for services/teas:
April 22cnd – First Seder 1:30-3:30 p.m.
April 23rd – Passover Service Day 1 – 9:30 – 11:30 a.m.
April 23rd – Second Seder – 1:30-3:30 p.m.
April 24th – Passover Service – Day 2 9:30 – 11:30 a.m.
April 29th – Passover Service – 9:30 – 11:30 a.m.
April 29th- Passover Tea – 1:30-3:30 p.m.
April 30th – Passover Service – 9:30 -11:30 a.m.
April 30th – Passover Tea – 1:30-3:30 p.m.

Admin/Paperwork Volunteers – Volunteers are needed to assist with filing and other administrative duties. A monthly volunteering job is also available to input information on programming into Recreation activity calendars. Support would be provided for this.
Adult Day Program – A volunteer is needed to assist with the Mondays Adult Day Program Group. A regular ongoing weekly commitment on Mondays from 11 a.m. to 3 p.m. Assist with Recreation programming and lunch supervision for our Adult Day Program participants that come in from the community for the day.
Biking Volunteers – Take our residents out for a spin on one of our specialty mobility bicycles. Training is provided and volunteers will be needed throughout the Spring, Summer and early Fall.

With summer coming there is also opportunity to assist with outings and other outdoor programming! Please let me know if you are interested!

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