Local News
Earl Barish “Pays it Forward” with Salisbury House
By BERNIE BELLAN
Earl Barish is a man who seems to thrive on taking on challenges – whether it’s resurrecting a troubled business or finding a way to fill the void in charitable donations to four of Winnipeg’s hospitals that is one of the byproducts of the current pandemic
With his “Pay it Forward” campaign involving Barish’s Salisbury House chain, he has come up with a thoroughly imaginative way that provides a real incentive for Sals customers to help out hospitals here (as well as individuals living in DASCH community homes) at the same time as they can still enjoy a meal from Sals.
With the typical organizational skill and attention to intricate details that mark Barish’s long and storied career as a businessman and philanthropist, he laid out his latest charitable endeavour for me during a phone conversation we had August 20th.
Here are the components of what Barish is doing, as he explained to me during our phone conversation:
“There are two things we’re doing,” Barish said. “One is Salisbury House focused, the other is B’nai Brith focused.”
“The B’nai Brith one is ongoing through the month of August, so every day there are one or two or three charitable institutions that are receiving lots of gifts.”(We’ll have a story about the B’nai Brith initiative in our next issue.)
But it’s been the Salisbury House “Pay it Forward” promotion of which Barish is particularly proud – since it was a totally new concept that involved a lot of brain storming and ingenuity to come up with a plan that not only provides a great deal of help to specific organizations, it also rewards donors to the program in a variety of ways.
Here’s how Barish describes the Pay it Forward program: “It’s a blend of business and charities working together to pay it forward and it’s a win-win-win for everybody that’s involved.”
“It does have two parts to it,” Barish explained. “The first part is the purchase of a gift card, so a person would go to one of the Salisbury House locations and buy a gift card for $25. For every $25 gift card that they purchase they can direct $7 to one of five charities.
“I reached out to charities in this city that wanted to partner with Salisbury House in this promotion,” Barish continued, “ and to be fully vested in this promotion – so that we didn’t want agencies that would just say: ‘Send us some money.’ “
The five charities that are participating in the program are: Health Science Centre Foundation, The Children’s Hospital Foundation, CancerCare Manitoba Foundation, St. Boniface Hospital Foundation, and the DASCH Foundation (Direct Action in Support of Community Homes).
The second part of the program is “what’s happening at the restaurants,” Barish said. “We’re a food source after all.”
“At the restaurants we have a special menu created that has six new items, two long-time favourites from our current menu, and two pick-up items – so there are 10 possibilities – and whenever you purchase anything off that menu you have a choice of directing $3 to one of those five charities. The serving staff can’t even ring up your order unless they designate which charity gets the $3.”
By the way, “you don’t have to use the gift card for that $3,” Barish explained.
“But, if you do buy a gift card for $25, $7 goes to the charity…you go to Salisbury House and order from the special menu…three more dollars go to the charity, so fundamentally $10 of the $25 you paid for the gift card has now gone to the charity.” (Barish adds there’s no expiry date on the gift card.)
On top of all that, since most meals, along with a beverage, are going to cost you a lot less than $25, not only are you contributing $10 to a charity, you’ll still walk out with some change in your pocket.
The program began on August 9 and will continue through October 3.
There is another component to the gift card program, which Barish explained:
“You buy a card, but instead of keeping it, you give it to somebody else; it could be a neighbour, a friend, maybe the caregiver who’s looking after your elderly parents.” Sals will still donate $7 to one of the five charities you can designate.
Finally, Barish said, there’s an entirely different aspect to the Sals Pay it Forward program – this time as a complete charitable donation. And – the person who is administering this program is none other than Earl Barish himself. Here’s how it works, in Barish’s words:
“Let’s say you decide to donate $100 to the Health Sciences Centre.” You call Earl himself at 204-837-8687. “You make the donation; you are entitled to a receipt because that $100 will be converted into four Salisbury House gift cards and those gift cards will go from the Sals to the charity. It’s considered a ‘gift in kind’. Your name will go with the gift cards and you’ll get a tax receipt.
“So, your $100 donation is costing you much less than $100 – depending on your tax bracket.”
“When the four cards are given to the charity, a further $28 now goes from the Sals to the charity” (the same way as if you had bought the cards to keep for yourself).”
Barish then explained why the charities would want the gift cards: “They cannot take money that has been donated without specific direction (from the donor) and buy gift cards from the Salisbury House – or anybody. And yet, they have frontline workers, caregivers, transporters, maintenance people – in the hospitals – doing all these things through COVID, and they have no way of rewarding them other than saying ‘thank you’ – and they probably do say thank you, but there’s nothing more that they can likely do for their workers because they have no funds to take from to give to them.
“So, they’re actually quite thrilled to get these gift cards. The gift cards cost them nothing because they’ve been donated by someone – and they got $28 more in cash in the process.”
Even though this particular aspect of the program hasn’t been publicized in the media the same way the other component of the Pay it Forward program has, Barish said that various individuals had heard about the gift card donation program and contacted him.
“I had two calls yesterday from people,” Barish said, from people wanting to donate gift cards – “one for $1000, one for $1500, and today another for $1,000.”
In some cases it’s a combination of the two programs, Barish explained. Individuals buy some cards for themselves and give some to the charities – thus generating a tax receipt.
(In the specific case of the St. Boniface Hospital, that institution has actually set up on their website a link whereby an individual can make a donation and indicate that they want that donation to be used to buy a Salisbury House Pay it Forward gift card. It’s quite a long link so the simplest way, if you’d like to go to the St. Boniface Hospital website, is Google “make a gift to St. Boniface Hospital”. The other four charities do not have websites set up to buy Salisbury House gift cards.)
At that point I asked Barish whether all the Salisbury House locations are open.
“Nine of them are open,” he answered. “All of our full-serves are open. There are three of what we call ‘quick serves’ that aren’t open because we had no capacity for people. Unfortunately, Main and Matheson (a Sals that’s dear to the hearts of so many north enders and former north enders) is not open and one in Transcona isn’t open.”
A third quick-serve location – on King Edward, next to the Sals commissary, has been converted to a full serve restaurant, Barish noted. “It will now be our bulk wholesale location where individuals can get large dinners. Since we’ve introduced what we call our ‘heat and eat’ dinners…we have 17 different dinners on that menu; there are dinners that can serve from four to six people.”
At the end of our phone conversation Barish offered the following additional insight into what he is doing with the Pay it Forward program: “Most restaurants are looking for more ways to get subsidies and so on. I’m taking a completely different approach to this and saying ‘Look, we’re 89 years in this community, there’s no chain like ours – that’s Manitoba-based only, and I want to reach out to the community and have the community reach out to Salisbury House in return.’”
Local News
Shalom Residences Foundation to host third annual donor appreciation evening
By MYRON LOVE On Tuesday, June 16, Shalom Residences Foundation Inc (SRFI) will be hosting its third annual Donor Appreciation evening. Donors and other Shalom Residences supporters can look forward to chilling to the music of local singer/songwriter David Grenon (aka Soul Bear), who will be performing songs by Billy Joel, Elton John and other well-known artists.
For readers who are not yet familiar with Shalom Residences, the organization was originally created to care for intellectually challenged Jewish young adults. The vision was to provide them with a Jewish environment – strictly kosher group homes where all the Jewish holidays are observed and celebrated.
One of Shalom Residences’ objectives has always been to develop a community in which individuals with intellectual disabilities are fully included, self-actualized, and valued in all aspects of life.
The concept has been a remarkable success.
Shalom Residences was founded in 1980 by six far-sighted couples, including Thelma and Ernie Bronstein, Dolly and Zivey Chudnow, Min and Joe Fromkin, Roberta and Larry Hurtig, Elaine and Bobby Paul,
and Sybil and Frank Steele. The original Shalom Home was a converted house on Cathedral Avenue.
“Thelma Bronstein’s determination and dynamism contributed to making it happen,” says Elaine Paul, currently Shalom Residences’ treasurer (and for the past 20 years, the organization’s leading fundraiser).
I remember the home’s official opening. This was shortly after I started writing for the Jewish Post. Rabbi Charles Grysman affixed the mezzuzah to the door frame.
Today, the organization operates six group homes housing 19 residents as well as 12 residents in supported independent living arrangements.
While the operations today are largely funded by the provincial government – which means that the residences have to be open to accepting non-Jewish clients as well (just over half of the residents are Jewish) – the Shalom Residences Foundation funding supplements the government contribution – providing financial support for increasing staffing levels when needed, as well as extraordinary expenditures and contingencies. The Foundation has also provided the down payment for the purchase of new housing when necessary. .
The necessity of fundraising was evident right from the beginning. Elaine Paul recalls that the first Manitoba Marathon – in which all the founding parents were involved – provided the funding for the mortgage at 175 Cathedral Ave.
“We worked with Helen Steinkopf and John Robertson to develop the marathon,” Paul remembers. ”For several years, Hy Kravetsky and I worked handing out water to the runners.”
Paul relates that it was Zivey Chudnow who was instrumental in starting up Shalom Residences’ annual fundraising. “Three of Zivey’s friends,:Norman Tatleman, Sam Ostrove, and Gary Levinson, asked how they could help,” she recalls. “Their idea was to have a fundraising dinner. We combined the dinner with a lottery. We sold 60 tickets at $1,000 a piece and paid out $15,000 to the winning ticket and lesser amounts to other lucky winners.”
The organization also held annual well attended fundraising teas.
Paul reports that, for years, Chudnow was Shalom Residences’ best fundraiser – with honourable mention to Avrum Katz, Frank Steele, and the late Joe Elfenbaum. Paul took over the role 10 years ago – again with honourable mention to SRFI board members, Dr. Allen Kraut, Peter Leipsic, Donna Chudnow, Jon Feldman, and Mickey Rosenberg.
In addition, the goal was, and remains empowering adults with intellectual disabilities to live meaningful, dignified lives in community-based homes in Winnipeg, enriched by Jewish values.
Charles Tax, the SRFI’s long time president, notes that in 2017, the organization created an endowment fund with the Jewish Foundation of Manitoba. “At the time, we transferred more than half of our assets to the JFM,” he says. “We continue to make contributions to our fund.”
He notes that the annual dinners came to an end with the 20230 Covid lockdowns. The donor appreciation evenings were started in 2023.
“One of our goals is to acquire one or two more houses in the south end,” Tax adds.
Readers who may be interested in attending the donor appreciation evening or otherwise supporting SRFI can contact the office at 204 582-7064 or via email (admin@shalomresidences.com).
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Local News
Debbie Maslowsky playing lead role in upcoming Dry Cold Productions musical
By MYRON LOVE For the past 40 years Debbie Maslowsky has been entertaining Winnipeg audiences – both Jewish and non-Jewish, with her acting and singing. Arguably Winnipeg’s queen of musical theatre is returning to the stage on May 13 in a lead role in Dry Cold Productions’ upcoming “Kimberly Akimbo”.
Maslowsky is enthusiastic about the Tony-winning production, which debuted on Broadway in November 2022. “It’s a gem of a musical,” she says of the production crafted by the musical team of composer Jeanine Tesori and lyricist David Lindsay-Abaire.
The subject itself is not – on the surface – uplifting. As Maslowsky describes it, “Kimberly Akimbo” is the story of a teenager suffering from a very rare condition – progeria – also known as the aging disease. The genetic condition causes children to age at an accelerated rate causing them to die of old age while still in their teens. For those readers who may recall Rabbi Harold Kushner’s book, “Why Bad Things Happen to Good People” – written years ago, Kushner was responding to the death of his own son from progeria.
In the hands of Tesori and Lindsay-Abaire though, Maslowsky notes, the show is about mindfulness and living day by day. In the production, Maslowsky explains, “Kimberly is trying to live as normal a life as she can despite her illness. Her life is further complicated by a dysfunctional family. Her parents are dealing with their own issues. Then there is the madcap aunt who develops a complicated and hilarious plan to make money for a family road trip, raise funds for choir costumes – with some left over for herself.
“The play is very funny,” Maslowsky comments, “but also poignant. Kimberly knows that she most likely won’t live much beyond 16. Therefore, she wants to live every day to the fullest. She wants to live every day in the now. At the same time, she doesn’t want to hide from reality. She doesn’t want special treatment. She also doesn’t want people – such as her parents – trying to pretend that everything will be okay.”
Maslowsky last appeared on stage in Winnipeg Jewish Theatre’s one-woman production of “A Pickle” in the spring of 2023. That was the true story of a Jewish pickle maker living in Minnesota who had to fight to get her pickles included in the state fair pickle competition, which tried to disqualify her because her pickles were made the Jewish way through a brining process that the non-Jewish judges refused to accept.
In the interim, Maslowsky has been focusing on her longstanding business as a trade show, conference and event manage,r as well as picking up some singing gigs. She reports that she began winding down her business last fall.
She speaks highly of her younger cast mates. “They are an amazing group of young people,” she says. “For some of them, this is their first show. I myself am still learning new things after all these years.”
Maslowsky will next be appearing in the joint Winnipeg Jewish Theatre-Rainbow Stage production of “Fiddler on the Roof” in September. “I played one of the daughters years ago in an earlier Fiddler production,” she recalls. “I feel like I am coming full circle.”
Dry Cold Productions was founded by Donna Fletcher and Reid Harrison (now retired) more than 25 years ago. The company stages a yearly musical theatre production – sometimes edgy – which has played on Broadway and is new to Winnipeg audiences.
The Dry Cold website cautions that “Kimberly Akimbo” contains “strong language (with frequent profanity), mature humour, and references to sexual activity”.
“Kimberly Akimbo” is scheduled to run May 13–17, 2026 at the Prairie Theatre Exchange. Tickets can be purchased by contacting Dry Cold productions online.
Local News
The second Bar Mitzvah: Better than the first
By GERRY POSNER As we pass down the corridor of life, there are certainly times we can identify as moments we will never forget. I had such a moment on April 11 at my second Bar Mitzvah, at the Shaarey Zedek Synagogue, shared with Dr. Ted Lyons, or E. A. as I called him over the years. We were celebrating this life cycle event at the very same synagogue as the first one, that is – the Shaarey Zede. For me, it was some 70 years ago or 25,557 days – from April 21, 1956 to April 11, 2026. The notion of returning to the original place of Bar Mitzvah 1.0 was too powerful a force, causing me to abandon my plan to do this in Toronto where my wife, Sherna and I have lived for the last 13 plus years.
It was quite the weekend. We started just before Erev Shabbat with photos of our two families on the bimah. Ted had his whole family there, including his daughter Mara, her husband Sheldon, and their two daughters, as well as his son Sami, his wife Rose, and their three kids, all of whom live In Calgary, not to forget his sister Ellen and her husband Howard Goldstein, from Toronto. Our three kids: Ari, Rami and Amira, all of whom live in Toronto, along with two of my grandchildren, as well as my brother Michael from Toronto were also present.
After the Shabbat service, we stayed on in the building for our Shabbat dinner. There were 23 of us, including Michael’s partner, Ruth Grubert, (formerly Mozersky), also a former Winnipegger, as well as Rabbi Mass,his son Ranan, Rabbi Carnie Rose and his wife Pauline. It was a warm group and the dinner was gobbled up and appreciated by all of us. We were all surprised when independently, the respective grandchildren of the Bar Mitzvah “bochers” presented both of us with a kind of tribute – funny and sincere in their affection for their Zaidas.
Then came the big day. It lived up to and even exceeded my expectations. It was a sell-out crowd. I was overwhelmed just at that fact. The only thing missing from the building was the electronic ark. The respective families all participated with aliyahs and indeed Torah readings by Sami Lyons and the 83-year-old Bar Mitzvah boy Ted Lyons. Now, “leyning” from the Torah was not something Ted had done at the first go-round 70 years ago. (In fact, almost all of us were deficient in that area).
One particular moment during the service was especially meaningful for Sherna and me. In the first part of the service, there is a prayer called “Mi Chamocha.” My son Ari had written music for that prayer several years ago and now he was at Shaarey Zedek, where he had his Bar Mitzvah long ago. This time though the clergy had arranged to use his music and to sing his melody. (It had been used many times previously, but without Ari. ) Not only that, he was invited to play his composition at the service as Cantor Leslie Emery sang it. Those few moments – as we watched and listened, at this – my second Bar Mitzvah, at a place where my parents had been members for years and whose names are on the memorial plaque in the chapel, well, that was powerful, to put it mildly.
Ted and his family had various honours as did my family. I was given the Haftorah to chant. Now, I have few talents, but I can chant a Haftroah (not the most marketable skill), so that was not that much of an obstacle for me. In fact, I rather enjoyed doing this part of the service. Rabbi Rose had also given me permission to deliver a D’var Torah on the portion of the week, “Shemini”, and to discuss the meaning of this, my second Bar Mitzvah. Once I had the mic and the stage, I was ready to go in spite of my wife’s protestations that it was too long. And, in fact, as I rolled along into my Haftorah, after about 10 minutes, my parter in the double Bar, Ted, came up from behind me where he was sitting, and nudged me gently, or to put it more accurately, gave me the hook, announcing that it was time to wrap up. It was kind of comical, in fact. I got a large charge from that sudden intervention. To top it off, as I had been speaking, I noticed a congregant on my left near the front who had apparently passed out. It was alarming to me at first, but the medics came and were able to revive this person. I was told later that other first words out of the mouth were “Has he finally finished?”
We concluded the day with a rather large kiddish luncheon highlighted at least for me by traditional party sandwiches, which were a staple of the kiddishes of my youth. I met with so many people of my past, which was a treat and a half for me. I was so into the moment that It was hard to get me out of the building.
As I reflect on the day and the service, I recognized that for all of us, we have times in our lives, whether it be an hour, a day or a week, that we will never forget. This day was for me one such moment. It is etched in my memory to be relived through the Youtube video now in my possession. The gift that keeps on giving, I say.
My first Bar Mitzvah was good, for sure. This one was far better. I knew what I was doing.
Post script (After Gerry had sent us his story, he sent us something else that he said should have been included in the story): True, Ted and I had the Bar Mitzvah no 2. But we only had it because there was one person who did the real work and yet received no credit. She made all the arrangements with the synagogue for both the Friday night Shabbat dinner and the kiddish lunch after the service. She dealt with various people in the synagogue and basically took charge of our simcha. I speak, of course, of Harriet Lyons. That I failed to mention her was due to my excess focus on the eating of the party sandwiches and not enough on the reason we had them in the first place. Harriet teaches the weaving of tallits, but she stands tall in the arranging of Bar Mitzvahs.
