Local News
Lifesaving Israeli training coming to Winnipeg
By REBECA KUROPATWA
In 2016, when Magen David Adom (MDA) introduced the Life Guardian Program, thousands of Israelis with no medical training jumped at the opportunity to participate.
The Life Guardian Program added another layer of responders to emergencies to potentially save more lives with faster response time, by certifying or recertifying everyday Israeli citizens. Many participants had learned CPR as part of their army service or teacher certification, and others took first-aid basics for the first time.
When an emergency call is taken at the MDA dispatch centre, the computer system locates and contacts the closest Life Guardians and asks them to help save the life of a person in their close proximity, while also dispatching the closest medic or paramedic.
With an eye on the rise in anti-Semitic attacks in North America, Canadian Magen David Adom (CMDA) has come out with a training program that aims to give everyday people the know-how to help if they are in proximity to the site of a mass casualty incident.
The training is designed for anyone, no matter how much or how little medical training they possess, to give people the most basic tools to help save lives. It is called “The First 7 Minutes” and will soon be making its debut in Winnipeg.
The first training session is scheduled to take place on Feb 5th at 7 pm in the Rady JCC’s MPR (multipurpose room) and is being presented by CMDA and the Rady JCC. The special guest speaker will be MDA paramedic Don Sharpe, from Calgary who will train attendees and award certificates of training completion.
Sharpe has been a paramedic in Calgary for nearly 40 years. Four years ago, he had the fortune of training with MDA in Israel along with a group of other Canadian doctors.
“I’ve seen first-hand how an ambulance service should be run, and I think there are a lot of lessons there for us here in Canada – not just the actual frontline ambulance portion, but also for integration with hospital service, air service, and the Life Guardian Program,” said Sharpe.
“I tried several times to get that off the ground here, unsuccessfully, because, I think the community and cultural cohesion that seems to exist in Israel – we don’t have here.”
Sharpe grew up in the Jewish community of south west Calgary, though he is a Mormon by faith.
“As I grew older and started to watch what was happening with the rise of anti-Semitism and the violence against Jewish people and the State of Israel, I came to believe that Jews were precious,” said Sharpe.
“I wanted to work with a group that supported, not just the Jewish people, but also the State of Israel. So, when the opportunity came up…when I saw a presentation of a couple of doctors who had gone to Israel and worked with MDA, and they said they’d learned how to treat people on a moving ambulance…I was like, ‘Well, I can do that!’ They learned how to help people out in the field…and, I said, ‘I can do that!’”
Sharpe was especially impressed with MDA’s dispatch centre, which not only takes calls, but also provides lifesaving guidance over the phone until help arrives.
“We have so many people here now that, when an emergency occurs, they don’t know what to do,” said Sharpe. “The time I spent in MDA’s dispatch was really eye opening.
“When I first started in Canada, people would call 911 and we’d basically just take the call, start the ambulance, and hang up the phone.
“But, MDA’s idea that we can help people before the ambulance arrives is just brilliant. It makes such a huge difference.
“And now, to be able to teach groups of people, through “the First 7 Minutes” training, is perfect…groups of lay people on how to help a large number of people, casualties…in situations where everyone’s panicking. With just a little bit of training and some right thinking…there is now the idea that you aren’t powerless, that you can do something, you can cope. That little bit of training makes so much difference.”
Through “the First 7 Minutes” training, the first thing you will learn about is how to wrap your head around the possibility that you might be in a situation where 10 or 15 people are suddenly hurt and in need of help. The training will begin with a brief talk in order to best focus as much time as possible on practicing simulated mass casualty events.
“We start with something like a wall collapse, something without a bad guy, something that’s an accident rather than patients or blood,” said Sharpe. “This patient has a broken arm, this person’s unconscious, this person is bleeding from an abdominal wound…we go through determining who is in charge, how we know that person is in charge, where that person should stand and what s/he should do…what everyone else should do…and we also want to be alert for those people who are so freaked out by this that they don’t want to help at all.
“For those people, who might say they don’t like blood, I say, ‘Listen, there’s an important job for you. We need you to keep the people who aren’t hurt calm and look after them.’ I go, ‘Can you do that?’ And they say, ‘Oh yeah, I can do that.’”
The second simulated scenario might include an assailant. The third simulation will depend on the attendees and Sharpe’s observations on what should be further practiced.
“By the end of the training, you will walk away with some very basic understanding of how to work together as a team,” said Sharpe. “No matter who’s there, everybody can help a little bit. And, you know, if a situation ever truly arises where we have a large number of people hurt, you will remember the basics.
“You may not be good at it. Nobody ever gets good at it unless you spend the time I do treating patients, but you’ll be comfortable enough to say, ‘We can handle this and help people. We can take care of ourselves.’”
At the end, participants will receive a certificate. “I love the idea that people have to pay $10 for the training, because sometimes, when people just wander in and out and it’s free, they aren’t really paying attention,” said Sharpe. “Now that they paid, they’ll want to get their money’s worth, so they’ll have a real commitment to being there and learning this.
“I think communities need to learn to work together and to depend on themselves. And, it’s not only a good way to save lives in an emergency. It’s also a way to simply teach people to work together, so that, when they look at each other, they know they can depend on each other in an emergency. They’re well trained.”
CMDA and Sharpe are bringing the training to schools, synagogues, churches, and more.
While the topic is serious, you can expect Sharpe to include some humour along the way. “It can be a good time,” he said. “We have fun. People will walk away thinking, ‘I thought this was going to be pretty hard, but it was kind of fun.’”
Local News
March of the Living 2023 participants form Taste of Hope project to help honour the memory of Holocaust survivor Alex Buckman
By BERNIE BELLAN The March of the Living is an annual two-week international educational program that brings thousands of students and adults to Poland and Israel to study the Holocaust, Jewish history, and the rise of the State of Israel. Founded in 1988, it features a 3-kilometer silent walk from Auschwitz to Birkenau on Yom HaShoah (Holocaust Remembrance Day).
Attendees on the march are accompanied by adults, some of whom themselves have been Holocaust survivors.
Following the week in Poland, participants travel to Israel to observe Yom HaZikaron (Israel’s Memorial Day) and celebrate Yom HaAtzmaut (Israel’s Independence Day), marking a journey from darkness to life.
For many years the coordinator of the march in Winnipeg was Roberta Malam, working on behalf of the Jewish Federation of Winnipeg. More recently Abby Flackman filled that role, and now the person in charge is Lindsey Kerr.
Since its inception 37 years ago the March of the Living has become a rite of passage for many young Winnipeg Jews who have been able to participate as an organized group from Winnipeg and combine visits to the death camp at Auschwitz-Birkenau in Poland with the subsequent trip to Israel.
Then – the Covid pandemic hit – in 2020, and the March of the Living was put on hold for two years – in 2020 and 2021.
In 2022, the March of the Living resumed, but there was no organized contingent from Winnipeg participating. (There may have been some Winnipeggers who did go on the march that year, but if there were any they would have been part of a general Canadian group since there was no Winnipeg coordinator that year.)
In 2023, however, once again a very large contingent of young Canadian Jews – 51 altogether, of whom approximately two-thirds were from Winnipeg, went on that year’s March of the Living. That particular march was memorable for many reasons, including the fact it was the last full march since 2019 and was to remain the last march to have an organized Winnipeg contingent in the past six years as the years 2024 and 2025 were interrupted by the war in Gaza. (There were smaller marches held in 2024 and 2025, but again there was no organized contingent from Winnipeg.)
Recently, we were contacted by one of the participants of that 2023 march, Ethan Levene, who asked us whether we’d be interested in running what turned out be a very poignant story about one particular aspect of that 2023 March of the Living.
Here is what Ethan wrote:
“In April 2023, the Coast to Coast Canadian delegation of March of the Living was privileged to travel with Holocaust survivor Alex Buckman (z”l). March of the Living is a Holocaust education trip that allows participants to visit and bear witness to the sites of the Holocaust. Unfortunately, while sharing his story in Poland, Alex passed away. However, the impact he left on us students was immeasurable.
“While speaking to us in Warsaw, Alex told us the story of his Aunt Becky’s gâteau à l’orange (orange cake). While in Ravensbruck concentration camp, his aunt managed to write down this recipe. After his parents’ murder, his Aunt Becky went on to raise Alex after surviving. In addition to sharing his story, Alex tasked us with baking the cake with family and friends.
“Out of this, a group of alumni from our trip have created this project: ‘A Taste of Hope.’ On February 1st, university students from over 5 universities across Canada will come together to bake the gâteau à l’orange and hear Alex’s story. Proceeds from the event and this fundraising page will support the World Federation of Jewish Holocaust Survivors and Descendants. Alex was heavily involved with this organization, whose mission is to both create community for Holocaust survivors and their descendants and educate about the Holocaust to help fight against antisemitism and all forms of bigotry and hate.
“Here is information from our fundraising page for the event – ‘A Taste of Hope’: Fundraising for A Taste of Hope.
Ethan added that “it’s completely student led, all by alumni from our 2023 trip attending university at these various locations across Canada; Winnipeg, London, Kingston, Montreal.”
He also added: “Follow us on instagram@tastehope.“
Here is a link to a CBC story about Alex Buckman: Alex Buckman story
In a subsequent email Ethan gave the names of Winnipeggers who are involved in A Taste of Hope: Ethan Levene (studies at McGill), Zahra Slutchuk, Alex Stoller (studies at Queens), Coby Samphir, Izzy Silver (studies at Waterloo).
He also added names of others who are involved in the project: Jessie Ages, Anneke Goodwin, Lilah Silver, Ella Pertman, Ellie Vogel, and Talia Cherun.
To find out more about March of the Living in Winnipeg go to: March of the Living
Local News
Young Researcher Eryn Kirshenbaum 2025 recipient of the Institute of Cardiovascular Sciences prestigious Dr. T. Edward Cuddy Award
By MYRON LOVE Fifth year University of Manitoba Faculty of Sciences Microbiology student Eryn Kirshenbaum is this year’s recipient of the Dr. T. Edward Cuddy Student Award in recognition of her excellence in research under the supervision of Dr. Inna Rabinovich-Nikitin, Assistant Professor of Physiology and Pathophysiology, University of Manitoba and Principle Investigator in Women’s Heart Health Research at the Institute of Cardiovascular Sciences at the St. Boniface Hospital Albrechtsen Research Centre.
When asked for her reaction to learning she was the 2025 recipient of the student award, Kirshenbaum says “I was so honoured, humbled and excited to have been nominated and then chosen as the recipient out of many well deserving students.”
Rabinovich-Nikitin, Kirshenbaum’s mentor, says “This is Eryn’s third year working in my lab and I am incredibly proud of her for winning the Dr. T. Edward Cuddy Research Award.” She adds: “It is a truly deserved honour. Since joining my laboratory in 2023, Eryn has shown an exceptional combination of technical skill, intellectual curiosity, and professional maturity, becoming an integral contributor to our research on women’s heart health, an area of growing scientific importance that demands both rigorous methodology and a strong understanding of sex-based differences in heart disease.
“Not only has Eryn provided invaluable experimental support, but she has also taken on a leadership role in training new students and has demonstrated a strong commitment to collaboration and mentorship.”
In return, Kirshenbaum notes that she has “learned a lot from Dr. Rabinovich-Nikitin. She is a great mentor and I look forward to learning and growing even more under her leadership”.
The T. Edward Cuddy Award is one of 12 awards presented annually by the Institute of Cardiovascular Sciences in partnership with the University of Manitoba.
The 27th Annual Institute of Cardiovascular Naranjan Dhalla Awards were held on December 2nd and 3rd as part of a two-day conference comprised of a scientific forum and awards ceremony. The awards celebrate the leadership of individuals who have profoundly influenced the advancement of cardiovascular research, medicine and health education, including, in previous years, Nobel Prize winners and Gairdner Award Scholars. The Institute of Cardiovascular Sciences Gold Medal was awarded to Dr. Stanley Nattel, Director of the Montreal Heart Institute for his outstanding contributions to advancements in cardiac arrythmias and patient care.
Eryn Kirshenbaum, the daughter of Barry and Kim Kirshenbaum, says she was always interested in understanding the functioning’s of the human body, in particular the heart, which has fit with her desire to pursue a career in medicine and possibly continued heart health research.
A graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, Ecole River Heights, and Kelvin High School French Immersion, Eryn says that she has always been interested in science, particularly cardiology. She reports that she has assisted as co-author on 5 research papers, including one where she was the primary author, focusing on women’s heart health and how heart disease affects women differently than men. That paper also investigated the connection between disrupted circadian rhythms and heart disease, specifically related to individuals with irregular sleep patterns, such as shift workers.
Eryn notes that, in addition to her university studies and research activities, she works part time as a Medical First Responder with St. John Ambulance – an activity which complements her medical research. “With St. John Ambulance, I have had calls dealing with the early stages of heart attacks and strokes as well as basic first aid,” she notes.
Readers might also run into Eryn at many Jewish celebrations such as Yom Ha’atzmaut, where she helps her dad with the family entertainment business.
While her ultimate goal, she says, is to practice medicine, she adds that she is really enjoying doing research.
Local News
Young entrepreneur Noah Palansky and partner Jordan Davis are the first Winnipeggers to crack Forbes Magazine’s “top 30 Under 30” list
By MYRON LOVE From a very young age, Noah Palansky has demonstrated initiative and leadership. I first met and interviewed Palansky in 2011 at a low point in his life. His mother, Naomi Palansky, had sadly passed away at a young age. The then 12-year-old channeled his mourning into action. With his younger sister, Lexi, by his side – and the support of his father, Bruce – the preteen entered a team in the annual CancerCare Manitoba Foundation Challenge for Life. For the next few years, Palansky’s teams – under the banner, “Kids Count” – raised thousands of dollars for cancer researched.
Fast forward to 2019. Palansky was by then a young adult with a new initiative. The year before, he and a couple of friends had entered a potential business proposal in a competition sponsored by Winnipeg-based North Forge, Canada’s only start up incubator and fabrication lab, and won the top prize.
In that 2019 story, the young entrepreneur recalled how he came up with idea for his new business – TAIV (the AI stands for artificial intelligence). In the spring of 2018, he recounted, at the height of the Winnipeg Jets playoff run, he and his girlfriend were watching the game on a big screen while having drinks in a restaurant when an ad appeared onscreen promoting a rival restaurant and advertising the same drink he was imbibing – at a lower price.
“That ad gave me the germ of an idea,” he said in that earlier interview. “I immediately spoke to the restaurant manager and asked how he felt about the ad,” he recalls. “He was not pleased.”
That germ of an idea has developed into a highly successful new business venture. The idea that was put into practice has landed Palansky and his partner, Jordan Davis, on Forbes Magazine’s 30 Under 30 list in the Marketing and Advertising category. The duo are the first Winnipeg-based entrepreneurs to have received this honour.
“It came as a complete surprise,” Palansky responds. “We had no advance notice that we were even being considered for this recognition.”
Since TAIV officially launched in 2021, the company – still based in Winnipeg – has grown to a workforce of about 80 – most of whom are based here. Palansky notes that TAIV also has sales offices in New York, Chicago and Los Angeles.
In the past four years, TAIV has built a presence in nearly 5,000 venues across the United States. The company works with brands like Coke, Pepsi, Netflix, T-Mobile, FanDuel, Fox, and United Airlines.
“The way this works,” Palansky explained to this writer in 2019, “ is that if you are in Boston Pizza, for example, watching a Jets game and a commercial comes on, our software will switch the commercial to an ad for Boston Pizza.
“We make a little box that sits between your cable box and the TV. Our box can detect when a commercial is coming on and switch the ad out for one promoting the restaurant or store the box is in.”
For larger enterprises, Palansky notes, TAIV produces a web app that allows the company to switch its own in-house ads for the ads that would be appearing on screen.
In a statement by North Force celebrating Palansky and Davis’ achievement, Palansky is quoted as saying that “the Forbes achievement offered a rare moment to pause and reflect.
“There are very few moments where a third party reaches out and says, ‘We’ve noticed what you did, and we think it’s awesome.’ This felt like one of those rare moments.”
The North Forge report also sees the recognition as a win for the community.
“I wish we had more Winnipeg entrepreneurs on the global stage because it’s really good for the local ecosystem,” Palansky is quoted as saying. “I’m trying to do what I can to help others get off the ground.”
Palansky and Davis are looking forward to going to Phoenix in April for the official presentation.
He adds that TAIV continues expanding across North America, strengthening partnerships, and onboarding advertisers as the network grows. For local venues or businesses interested in installing TAIV or exploring advertising opportunities, the company welcomes inquiries at hello@taiv.tv.