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Local foodie finds fame by trying foods on Facebook Marketplace

Shira Bellan about to bite into marshmallow flowers

By BERNIE BELLAN Disclaimer: The subject of this story is my daughter, but don’t hold that against me.
Shira Bellan is an intrepid adventurer when it comes to trying out new foods. A while ago, as she explained in an interview conducted with her by CJOB’s Hal Anderson on January 28, Shira was just laying on her couch scrolling through Facebook Marketplace when she came up with the idea of trying different foods and posting her reactions to them – first on Facebook, then when she developed a following – on Instagram, followed by a YouTube channel and, at my suggestion, on TikTok. She now has tens of thousands of followers all over the world, with her audience growing every day.

Following are excerpts from the interview:

Anderson: How did you come up with this idea?
Bellan: Honestly, I was just, uh, laying on my couch browsing Marketplace like I often do, and I kept seeing food pop up and I just thought it would be hilarious to start buying food and then reviewing it because I thought there were some very interesting food items on there. And I was pretty surprised that people were trying to sell them on Marketplace. And it just made me laugh. And so I thought, “Let’s do this.”

Anderson What have you found out?
Bellan: Yeah, I kind of think that it’s a bunch of family members that say to each other, “This is so good. You should sell this.” And it’s not easy to get your food into a restaurant or into a bakery. And Facebook Marketplace is thriving and it’s super easy to use for anyone of all ages, and I think Facebook is just super well known.
So I think people started putting super simple food items up there and I really think my page has made it explode a lot bigger as of lately. But I think there’s always been food on there. I just don’t think it was as big until very recently.
I’ve always seen people selling food, and I’ve gone, “Well, I wouldn’t want to try that, that doesn’t look very good, or man, that looks great. I would love to try that.”
And I think in many cases it’s food tied to an ethnicity of one kind or another that maybe we wouldn’t normally get to try in a restaurant in Winnipeg.

Anderson: Right. So good for you for doing this because you’re sort of, without me having to do it, you’re saying, “Yeah, this is worth it, or, or this one isn’t.”
Bellan: That’s exactly what I’m doing. And it’s been interesting. I’m loving chatting with the different people, the different languages, and just exploring all the foods and, and there’re some foods that I’m trying that people from that specific ethnicity are saying, “Oh God, do not eat that.”
I’ve had some good ones, I’ve had some bad ones. And for the most part though, it’s really good. I think it’s just cool to learn about other people’s heritage and what they eat and like.

Anderson:  So you said – in the clip I just played (referencing a clip he played before Shira came on the air) I love that one – the butter chicken. But if you had stuff that you bought that you went, “Oh man, this is a miss.” What would you say?
Bellan: I’m quite nervous to post some of the ones I don’t like because I’m called racist multiple times a week. And I’ve tried to make it clear that when I don’t like something, it has absolutely zero to do with the culture,  ethnicity, or country that the food’s from, it has everything to do with how the food tastes.
And I need to remind people that these are home chefs. I don’t know how they made the recipe. I don’t know that they followed a recipe. I don’t know that they didn’t put dog food in it. So, if I don’t like something, it doesn’t mean that it’s bad. It means that I personally did not like it.
 I try to be very open-minded to foods. I don’t eat meat. I’ll occasionally eat chicken – so that kind of eliminates a lot of the foods that I’m able to buy on there. But I am very interested in all the different ethnicities and their foods. Some of ’em are very scary ’cause they’re not foods I would eat every day, but it would be very boring if I was just buying chicken fingers and fries off marketplace.

Anderson: Well, that’s how I feel sometimes, right? I mean, even, you know, even with these delivery apps now, if we decide, well, we’re gonna order in, we’ll spend sometimes way too long deciding what we’re gonna have. Because it feels like even though we have all these incredible choices, it feels like it’s the same, four or five things and we don’t feel like it.
So I I like what you’ve done. Listen, on people being critical when you say you don’t like a certain food. You’re gonna have those people – trust me, being in the business I’m in, you’re gonna have people that are gonna make that connection. And just based on what I’ve seen of your stuff I don’t get a hint at all that it’s about the people you bought it from or their ethnicity.
It’s just you aren’t a fan of that particular food. And they may have made it perfectly, but you’re just not into that food.
Bellan: Exactly, and I’ve tried some North American foods that just tasted disgusting, too. And again, it’s home chefs and as for myself – I am the worst cook on the planet.
If I put something on Marketplace and someone ate it, they wouldn’t be ridiculing me. They’d be ridiculing my horrible cooking skills. What’s more fun for me is trying these foods that I consider strange. I had a really interesting one today. It was like a slippery, slimy, gooey shrimp. I couldn’t do it.
Someone might like it, but nope. Wasn’t for me.

Anderson: Yeah, and you’ve had some really cool ones, like a fairly recent post is the marshmallow flowers. I mean, incredible, incredible.
Bellan: They tasted unbelievable too. They did not taste like a store-bought, packaged marshmallow. They had a very unique flavour and texture.
They tasted amazing. I would eat them every day and the girl who makes them puts so much time and love into them. She told me that it takes about two days to make with all the processing and all the different steps it takes, and they were so beautiful. I didn’t want to eat them, but of course I did.

Anderson:  Here’s the other thing too, about what you’re doing it, and you tell me, you probably didn’t realize this when you started doing it, but in some cases where you do this and you got a lot of followers, you’re getting a lot of views.
And when you say, “man, this is really good.” That person then gets maybe more orders than they can handle, but many of them are really happy about that. You had them call you up in tears after the fact and say, you know, “I was selling  these dishes to make a couple of bucks ’cause my, my family is struggling” and now they’ve got more orders than they know what to do with.
And, you have really helped them make ends meet.

If you would like to see any of Shira’s food review videos you can look for them on Instagram by entering winnipegmarketplacefoodfinds or on YouTube enter @shira_time

Local News

2026 Winnipeg Limmud to offer a smorgasbord of diverse speakers

Israeli journalist and broadcaster Yaron Deckel - currently the Jewish Agency’s Regional Director for Canada, will be one of the speakers at this year's Limmud

By MYRON LOVE There are many facets to the study of Judaism and the Jewish people. The focus may be religious or cultural, historical or Israel-oriented – and Winnipeg’s annual Limmud Festival for Jewish Learning has always striven to cover as many angles as possible.
This year’s Limmud program (now in its 16th year) – scheduled for Sunday, March 15 – is following in that path with a diverse group of presenters.
Limmud’s current co-ordinator, Raya Margulets, reports that all of our community’s rabbis – including  Rabbi Yossi Benarroch (who lives most of the year in Israel) – will be among the presenters.  Topics to be covered by local experts encompass midrash, Jewish identity, antisemitism, conversion, biblical archaeology, textiles, parenting, art, and more.
But it wouldn’t be Limmud without interesting input from out of town personalities. 
Perhaps the most prominent of the guest speakers who are confirmed is Yaron Deckel, an Israeli journalist and broadcaster who is currently the Jewish Agency’s Regional Director for Canada. According to a biography provided by Margulets, Deckel is a highly respected Israeli journalist widely known for his insight into Israeli politics, media, and society. Between 2002 and 2007, Yaron served as Washington Bureau Chief for Israeli Public Television. In that role, he covered U.S.–Israel relations and American politics, also interviewed three U.S. presidents: George W. Bush, Bill Clinton, and Jimmy Carter. As well, Deckel produced two acclaimed documentaries: “The Israelis” (about the lives of Israelis in North America), and “Jewish Identity in North America.”
From 2012 to 2017, he served as Editor-in-Chief and CEO of Galei Tzahal (IDF Radio), Israel’s leading national public radio station. He also hosted a prime-time weekly political show.
As a senior political correspondent and commentator for Israeli TV and radio, Yaron has covered the past 14 Israeli election campaigns and maintained close relationships with top political and military leaders in Israel. He conducted the last interview with Prime Minister Yitzhak Rabin—just 10 minutes before his assassination.
Decker is slated to do two presentations. In the morning, he will be speaking about the crossroads that Israel finds in the Middle East currently and what the challenges and possibilities may be.
In the afternoon, his subject will be “Israel after October 7 and the Iran War “ and what may lie ahead.
Also coming in from Toronto are Atarah Derrick, Achiya Klein, and Yahav Barnea.
Barnea is an Israeli-Canadian educator and community builder based in Toronto, with over a decade of experience working in Jewish and Israeli education, engagement, and community development.
Originally from Kibbutz Shomrat in Israel’s Western Galilee, Barnea’s outlook on life has been shaped by kibbutz values and her involvement in the Hashomer Hatza’ir youth movement.
She currently serves as the North America Regional Program Manager for the World Zionist Organization’s Department of Irgoon and Israelis Abroad, where she leads initiatives that strengthen connection, leadership, and communal life among Israelis living outside of Israel..

Barnea holds a Master of Education in Adult Education and Community Development, with a focus on intentional communities, as well as a Bachelor of Education specializing in Democratic Education, meaningful, values-based communities.
Her presentation will be titeld “A Kibbutz in the City – Intentional Communities and Immigration.”  

Atarah Derrick is the executive director of the Israel Guide Dog Center for the Blind, an organization that is dedicated to improving the quality of life of visually impaired Israelis. The charity, the only internationally accredited guide dog program in Israel, was founded in 1991, and today serves Israel’s 24,000 blind and visually impaired citizens.

Achiya Klein is one of the guide dog centre’s beneficiaries.  The Israeli veteran was an officer in the IDF combat engineering corps’ elite ‘Yahalom’ unit. In 2013, while on a sensitive mission to disable a tunnel in Gaza, an improvised explosive device was detonated, severely injuring Achiya and robbing him of his vision.
He has been a guide dog client since 2015.

Klein has not allowed his disability to limit his abilities. He competed for the Israeli national team at the Paralympic rowing championship in the Tokyo 2021 Olympics.
He also earned a Masters Degree in the Lauder School of Government, Diplomacy and Strategy in Counter Terrorism and Homeland Security,at IDC Herzliya.
Klein is married and a father to two boys.
 
Coming back for a second successive year is Dan Ronis from Saskatoon.  A plant breeder and geneticist, Ronis has taken a quite different approach to studying Torah. He has sought out the help of a medium to discern the back stories of Biblical figures.
For readers who may be unsure of who or what a medium is, think Theresa Caputo  of television fame.  Mediums claim to be able to converse with those who have passed on through a spirit guide.  While many may be skeptical, there are also many believers.
Last year  Ronis focused on women who played a prominent role in the Torah.  This year, he will be discussing the “untold story” of Adam and Eve.

Readers who may be interested in attending Limmud 2026 can go online at limmudwinnipeg.org to register.

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Second annual “Taste of Limmud” a rousing success

130 individuals attended "A Taste of Limmud" at the Shaarey Zedek on February 19

By MYRON LOVE “A Taste of Limmud” returned for a second go-round on Thursday, February 19, and I have to commend both Raya Margulets, Winnipeg Limmud’s co-ordinator, as well as the Shaarey Zedek Synagogue’s catering department, for an outstanding culinary experience delivered with flawless efficiency.
“Tonight’s Taste of Limmud showcases our diversity as a community and our unity as we come together to break bread,” observed Rena Secter Elbaze,  Shaarey Zedek’s executive director, just prior to leading the guests in hamotzi.
The evening featured a sampling of Jewish staple dishes representing Jewish life in six different regions where Jews had settled over the centuries.  The choice of dishes also reflected how diversified our Jewish community has become over the past 25 years.
In her opening remarks, Margulets welcomed her 130 guests. “After last year’s success,” she said many of you asked us to bring it back, and we’re delighted to do so, so welcome again. Today’s celebration is all about sharing stories, connections, and flavours, and it is brought to you in partnership with Congregation Shaarey Zedek and with the support of the Jewish Foundation of Manitoba.
 
“We would like to take a moment and express our heartfelt gratitude to Congregation Shaarey Zedek for their amazing partnership, to Joel, the Head Chef at Shaarey Zedek, and his fantastic staff for their contributions, and to all the volunteers who made tonight possible,”  Margulets said.
“Thank you all for joining us tonight. Savour the flavours, the stories, and the connections as we celebrate the richness of Jewish cuisine and community together.
“Whether you’re returning or attending for the first time,” she continued, “we’re excited to stir up a wonderful evening with old and new friends. Some of you may have realized it already, but the name Taste of Limmud has a double meaning. While, yes, this event is all about taste and sampling Jewish flavours from around the world, it is also a tiny glimpse, in other words, a taste, into our established annual Limmud Festival.”
Limmud, she explained – the Hebrew word for “learning”, is a volunteer-run organization that celebrates Jewish learning, thought, and culture. It’s a conference where participants have a choice of dozens of sessions led by rabbis, scholars, artists, authors, and community members.  At Limmud, everyone can be a teacher and a student, in other words, more fitting with tonight’s theme, everyone has something to add to the recipe.

Some of the food samples that audience members were able to taste


Margulets then introduced the “talented cooks from our very own community who prepared the dishes”:  Mazi Frank, who presented a “delicious” Mussakah, a Turkish classic;  Adriana Vegh-Levy and Karina Izbizky who brought a  “tasty” Pletzalej, a type of bread that the forebears of today’s Argenitnian Jewish community brought with them from Poland; Karen Ackerman, with a special Hard Honey Cake;  Naama Samphir, who presented  a tasty Yemenite Hawaij soup (and that’s right – Hawaij – not Hawaii; Hawaij is Iraqi); Kseniya Revzin ,sharing a rich Kubbete, a savory pie from the Crimean Karaites; and Ruth Harari, (who wasn’t able to join her sister cooks) who had prepared Mujadara, a flavourful lentil-and-rice dish from Aleppo, Syria.
“We would like to take a moment and express our heartfelt gratitude to Congregation Shaarey Zedek for their amazing partnership, to Joel, the Head Chef at Shaarey Zedek, and his fantastic staff for their contributions, and to all the volunteers who made tonight possible,” Raya Margulets concluded.
“Thank you all for joining us tonight. Savour the flavours, the stories, and the connections as we celebrate the richness of Jewish cuisine and community together.”
The six samplings were dished out – one at a time – in either small paper plates or cups with the paper removed after each tasting.
The first recipe to be presented was pletzalej onion bread.  As was the pattern for each tasting, the first food presented was preceded by a brief overview of the history of Argentina’s Jewish community and its connection with its local contributor, followed by a plezelaj bun with a piece of meat inside .
Next up was a taste of Hawaij soup, a Shabbat and Yom Tov staple of Yemen’s former centuries-old Jewish community, most of whom are now in Israel.  The soup included piecesof chicken, potatoes, onions, carrots, tomato and several spices.  Hawaij  is a spice mixture consisting of cumin, black pepper, turmeric and cardamom.
Mussakah comes from Turkey – also a homeland for Jews for hundreds of years. It is a mixture of layered eggplant, beef, savoury tomato sauce and spices and is typically served with rice or a piece of bread.
Mujadara is a product of the ancient Syrian city of Aleppo, one of the world’s oldest cities and formerly home for thousands of years to a once thriving Jewish community.  The recipe calls for lentils, basmati rice, onions and spices.
Kubbete is a puff pastry originally from Crimea, where the local Jewish community picked it up from the surrounding Tatar population.  The pastry is filled with beef (as was the case that evening) or lamb, onions, potatoes and peppercorn, with paprika added for taste.
The last item on the menu was hard honey cake.  “This was my baba’s recipem which she brought with her from Ukraine in the 1920s,” noted Karen Ackerman.  “Jews like my baba (Chava Portnoy) have lived in Ukraine for over 1,000 years and they used the local buckwheat honey in their honey cake.
“I am honoured to be able to share this recipe with you,” she said.
All the presenters spoke of how the recipes that had been passed down through the generations connected them with home and family and memories of  their babas.

I once had a cousin who, after enjoying a hearty meal, would say: “Good Sample. When do we eat?  Well, after the sampling, it really was time for a late supper – the main course – and it was a perfect way to end the evening feasting on pita filled with veggies, falafel balls and humus and French fries with a choice of coffee cake or chocolate cake for dessert.
I ‘m really looking forward to next year’s “Taste of Limmud”.  

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New kosher caterer providing traditional Israeli foods for Winnipeg palates

The Marlov family - back row l-r: Yurel, Maxim, Olga, Alel; kneeling: Nataniel, Liel

By MYRON LOVE The Israeli community in Winnipeg continues to grow and enrich our community.  Among the most recent arrivals are Maxim and Olga Markov – along with their children, who settled here less than two years ago.  What the Markovs are contributing to our community is a new kosher catering operation – Bravo Good Food – that specializes in traditional Israeli fare.
The senior Markovs are both originally from Ukraine.  They came with their families in the early 1990s when they were young teenagers.  For the last several years before moving to Winnipeg, they lived in Afula in north central Israel.
After their arrival in Winnipeg, Olga worked for a time in the Chabad kitchen; Yural still works in the Chabad daycare – while Maxim took a job with an HVAC company. 
Maxim’s passion however, and his life’s work has been in food preparation.  He points out that he worked in the business for 17 years in Israel. In the early part of his career, he was head chef in a dairy restaurant. He was also a cook in wedding halls preparing food for as many as 1,000 guests.
In more recent years, he worked in a private hospital kitchen where, he notes, he gained experience with dietary menus and healthy food options.
“What we do at Bravo,” he says, “is provide our clientele with the authentic taste of the Middle East.  We cook traditional dishes, using only fresh ingredients, with our own original recipes.”
Operating out of the Adas Yeshurun-Herzlia kitchen, Bravo’s menu (which readers can view on its website – bravogoodfood.com) features such well known Israeli items as falafel balls and humus, mini shislek (with chicken) on skewers,  beef kebabs on cinnamon sticks, and friend eggplant with tahini.
But there is much more to choose from.
Start with salads.
You can choose from coleslaw, purple cabbage salad, beet salad with pears, celery and parsley, mushroom salad, and green herb salad.
Main course options include beef meatballs and tomato sauce with a trio of fish dishes – salmon, Moroccan fish, and custom fried fish.  Also available are a broccoli casserole, pasta, and spaghetti.
Bravo also offers a corporate menu featuring  a choice of continental or executive breakfast, full breakfast buffet or a buffet of mini sandwiches – and an events menu.
Maxim adds that Bravo offers vegetarian, vegan and gluten free options.
Olga notes that individual dishes or baking can be ready for the next day. “If it’s a small event like a family dinner, we need at least three days in advance, provided the date is available,” she says. “If it’s a large event – then we need at least a week in advance notice.”
“We are not just providing food,” Maxim says.  “We are creating an atmosphere.  Our catering makes your event unforgettable through taste, freshness and hospitality.”    

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