Online gambling and betting in Canada is booming, with each province allowed to regulate its own space. Ontario, Canada’s most populated province, turned two this year after leading the way in April 2022. In what should motivate Alberta and other provinces, Ontario is already reaping the rewards, generating $100 million annually in gambling revenue. Will the local administration in Alberta do what is needed?
Talks have been rife that Alberta is considering going the Ontario way by having an open-licensing system. In July 2023, the minister for Service Alberta and Red Tape Reduction, Dale Nally, issued a mandate to make this province a hub of online sports betting and gambling.
Alberta Premier Danielle Smith recently asked Nally to cooperate with indigenous partners and other stakeholders to develop an online gaming strategy. The main focus will be on revenue generation and responsible gambling. In light of this, Nally said Alberta’s primary focus is becoming a “leading hub for iGaming” with streamlined regulations and low corporate taxes. Such conditions should position Alberta to become a leading iGaming destination.
A few weeks ago, the minister attended the ICE international gaming conference held in London. Together with Ontario’s Attorney General, Doug Downey, and other stakeholders, Nally participated in a roundtable discussion regarding the status of iGaming in Canada. CDC Gaming Reports also revealed that the discussion highlighted the success of iGaming in Ontario and how Alberta can emulate this success story.
Looking into the Alberta Budget 2024, it’s evident that state monopoly could soon give way to Canadian casinos to thrive in the province. Alberta took the first baby steps towards a more liberal gambling sector after setting aside $1 million for gambling. This budget will support the looming review of the Gaming, Liquor, and Cannabis Act and supporting Regulation. The idea is to review the entire regulatory framework to find more funding ways for Alberta charities and community projects.
Major operators like BetMGM, PointsBet, and PokerStars have since hired lobbyists to ensure commercial operators become a reality in Alberta. Speaking to investors and industry analysts in March this year, PointsBet CEO Sam Swanell tipped Alberta and British Columbia to legalize online betting soon. He noted that this could provide the much-needed expansion of that TAM.
Alberta is yet to take full advantage of online gambling despite being the country’s fourth-largest province, with around 4.3 million people. Smaller markets in North America, such as West Virginia and Connecticut, are already benefiting from commercialized online gambling. The good news is that noises about legal online gambling are getting louder in Alberta. It’s just a matter of when the government will make the announcement.
What Next for Online Gambling and Betting in Alberta?
Including a $1 million gambling review budget is definitely a step in the right direction. However, there’s still much to do to end Alberta’s long-standing gambling status quo. But at least the budget opens the door for further discussions and reforms regarding iGaming in Alberta. That discussion has been underway, although the momentum has increased in the last year or so.
As it stands, PlayAlberta.ca is the only regulated online gaming platform in Alberta. It’s a government-run website operated by the AGLC (Alberta Gaming Liquor and Cannabis). Besides casino games, this website provides sports betting and lottery-style gaming experiences. The legal sign-up age on PlayAlberta.ca is 18 years.
For Albertans who prefer more gambling freedom, the government doesn’t restrict anyone from joining offshore operators. Most gaming sites operating in Alberta are licensed in Curacao, the UK, and Malta. Compared to PlayAlberta.ca, these websites provide a more extensive variety of games, rewards, and general experience.
In conclusion, it’s just a matter of when Alberta will introduce an open-licensing market. This approach has proved to be a success elsewhere, especially in Ontario. A recent Ipsos report in Ontario revealed that only 13.6% of the residents prefer to gamble on offshore websites. Alberta could soon follow this path, although there’s much work to do to realize this dream.
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