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New Jewish Federation of Winnipeg President has strong business, diplomatic background

Gustavo Zentner

By MYRON LOVE You might say that community involvement is part of Gustavo Zentner’s DNA. 

The new president of the Jewish Federation of Winnipeg – who originally hails from the city of Corrientes in northeastern Argentina – notes that his great-grandfather –

among the earliest Jewish immigrants to the city, was one of the founding members of the organized Jewish community and its cemetery – and his mother was the first (and thus far still the only) female to lead the community.

“My earliest memories are of my mother always chairing meetings of the Federation,” he recalls.
Thus, it is no surprise that Zentner threw himself into volunteering with the Jewish Federation of Winnipeg very soon after he arrived in our community – among the wave of Jews from Argentina who immigrated here 20-25 years ago.

“I was delighted to come to Winnipeg,” the new Federation president says. “I found a warm and welcoming community and was happy to contribute in any way I could.” Zentner adds, “This is a wonderful community and I believe that everyone counts, every person has a story to tell and something to contribute, let’s make sure everyone is part of the conversation”.

As a board member, Zentner has, over the past 15 years, chaired first the Human Resources Committee – followed by the Community Planning, Allocations Committee, and most recently served as Treasurer, chairing the Finance and Audit Committees. He has volunteered with many other organizations; no doubt that experience will serve him well as he builds bridges throughout the community.

In his business career Zentner is the president of InterPOC (International Point of Commerce), an international business consultant, and Honorary Consul of Brazil in Manitoba. Zentner places a lot of emphasis on consultation and planning. “As president, I have asked our board and staff to focus on Hindsight, Oversight, and Foresight: This will help us reflect on our past and values, oversee our community affairs and finances, and have the ability to anticipate future community needs.”

“As president, I am looking forward to taking a more global view rooted on Jewish values and leading through inclusion and diversity as ways of building a closely integrated community. We continue to welcome newcomers to the community from many more regions of the world,” he observes. “We have to reach out to them as well as locally-born youth and strengthen their ties to the community. I also want to encourage more younger members of the community who move elsewhere to complete their education and to come back to Winnipeg to build their professions and lives, raise their families here and contribute to the community.”

“The world is changing rapidly around us and must evolve and change with the times – or we run the risk of losing touch with what people care about most. As the representative body of Winnipeg’s Jewish community, it is up to us to initiate and lead that change with specific care for seniors in our community and those in need of help, whatever that might be”.

Zentner adds that he recently met with Heather Stefanson, our new Premier, to discuss key issues for our local Jewish community. Not surprisingly, immigration was part of the discussion. “We (Stefanson and the Federation) are on the same page with immigration, we want newcomers to integrate throughout our community organization, to bring different cultures, and to add to the professional and economic activities in the province.” he reports.
“I took the opportunity to share with the Premier the important work needed to support seniors and those in need and to advocate for summer camps and youth programs. We are also having discussions about the increasing antisemitism in Canada and in Manitoba, and the need to provide security to our institutions.”

He further spoke of the imperative to continue to reinforce engagement with Israel – a process which the use of modern technology can enhance. Zentner completed leadership training in Israel and visualizes the Federation working more closely with Jewish business and cultural leaders and philanthropists to promote social change through the prism of Jewish values. “Members of our Jewish community – and our Jewish organizations – play important roles in all aspects of society in Manitoba and Israel be it business, health, the arts and philanthropy,” he observes.

With his strong business background, Zentner emphasizes the importance of re-examining governance procedures around the boards of the Federation and its beneficiary agencies, with an eye on preparing for whatever the future may hold.

The new president expresses his appreciation for the support and advice he has received from several of his predecessors, as well as Federation staff.
“These last couple of years have been challenging and hard on many people,” Zentner comments. “I encourage everyone to be mindful of each other. At the Federation, we are working hard to ensure that we have a safe, secure and engaged Jewish community.”

Gustavo is married to Fanny, a lawyer who is also from Argentina. The couple have two daughters, Emma, 18, who, in February of last year, became the first Winnipegger to be elected international president of the BBYO (Bnai Brith Youth Organization) – and 13-year-old Abby, a Grey Academy student, who is preparing for her bat-mitzvah.

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Canadian produced kosher wine now available in Winnipeg

By BERNIE BELLAN With the imposition last February of a ban on the sale of American liquor in Manitoba, the only type of kosher wines that were available here were from Israel, specifically wines produced by the Galil winery.
Since the latter part of September, however, kosher wines produced by a Canadian winery are now available in Manitoba liquor marts, also the Kenaston Wine Market.
The wines – a red and a white, are produced by a winery known as Tzafona Cellars – located in the Niagara region of Ontario.

Rabbi Avraham Gislason presenting at the Jewish Learning Centre Dec. 2


On Tuesday, December 2, Rabbi Avraham Gislason, who is a a rabbi in Thornhill, as well as a Tzafona Cellars winemaker, spoke to a large crowd at the Jewish Learning Centre, where he not only explained how kosher wine differs from non-kosher wine, he brought along bottles of five different wines produced by Tzafona Cellars for members of the audience to taste.

So – what makes a wine kosher? you might ask. According to the internet, “A wine is kosher if it is made according to Jewish dietary laws… with strict supervision and handling by Sabbath-observant Jews from the crushing of the grapes to the bottling of the finished product. The winemaking process must use only kosher-certified ingredients, such as yeast and fining agents, and rabbinically-approved equipment.

Rabbi Gislason himself started Tzafona Cellars in 2014. According to the Tzafona website, Rabbi Gislason saw that the “soil, air, and microclimate of the Niagara Peninsula all come together to create an up-and-coming world class wine region, yielding a unique experience that cannot be recreated anywhere else in the world.”
While he appreciated the quality of the wines being produced in the Niagara region, there was one problem: None of the wines were kosher.
According to the Tzafona website, “Starting with the 2014 vintage, Tzafona began to produce kosher wines using the same techniques and high-quality grapes used in producing other premium non-kosher wines. Since then, Tzafona has continued to produce a variety of different wines, namely Cabernet Sauvignon, Riesling, and Chardonnay. We have produced award-winning Icewines in the Vidal, Riesling, and Gewurtzraminer varietals. Tzafona is the only kosher Icewine producer in North America. Their Cabernet Franc Icewine won a Gold Medal at the All Canadian Wine Championships in 2025.
In 2016 we began to produce a line of refreshing semi-sweet wines under our brand “Nava Blanc” and “Nava Ruby.” (It is the Nava Blanc and Nava Ruby wines that are now available in Manitoba). Both of these wines are Tzafona’s bestsellers here in Canada and the USA.
The process of getting Tzafona wines approved in Manitoba was set in motion by Winnipeg marketing specialist Marsha Friedman, who for many years has worked as a marketing consultant and sales agent for businesses looking to offer premium kosher foods to their customers.
Her business, Excellence & Kosher, focuses on identifying unmet needs in the market. “I see a need and I try to fill it,” Marsha says.
“We also ensure that the most needed Kosher food products for the stores that carry Kosher are available, including Canadian Kosher wine,” she adds.
Marsha explains that she approached Tzafona—the only truly Canadian kosher wine company—some time ago with the idea of opening the Manitoba market for them and introducing their wines to local consumers.
Afterward, she contacted tManitoba Liquor and Lotteries (MBLL), which agreed to begin carrying two Tzafona wines: Nava Ruby (Red) and Nava Blanc (White).
Since that initial success in making Tzafona wines available for purchase in Manitoba, Marsha says that she and her daughter Shira have been making similar progress in Alberta and hope to expand into the British Columbia market as well.
For more information about Tzafona Wines, including the addresses of stores in Winnipeg and throughout Manitoba that carry their products, please visit the MBLL Liquor Marts website:
https://www.liquormarts.ca/liquormarts

Go to “Find a Product” and type “Tzafona.” Both wines will appear. Select the wine you’re interested in, then click “Store Inventory.” A list of all MBLL Liquor Marts that carry that product will be displayed.

Marsha adds that “We are hoping to have more listings of Tzafona wines available for Pesach this year, and we will be presenting them to MBLL for their approval.

“L’Chaim!”

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Thanks to a Grant from the Asper Foundation the Gwen Secter Centre will Soon Begin Offering Free Kosher Shabbat Meals to Jewish Seniors

By BERNIE BELLAN In these increasingly difficult times – when so many families are finding it difficult to make ends meet, one group in society in particular is being hard hit by escalating food prices: seniors.
As food prices continue to rise, many seniors are struggling to afford many food items that they had always enjoyed previously. And, when it comes to Jewish seniors who might want to continue to remain kosher, the struggle is even more difficult – as the price of kosher meat and chicken has gone up even faster than the price of nonkosher meat and chicken.
Now, in an attempt to provide a modicum of comfort to some of those Jewish seniors, the Gwen Secter Centre, with support from the Asper Foundation, is about to begin providing kosher Shabbat meals for up to 50 Jewish seniors on a weekly basis.

Here is how Becky Chisick, executive director of the Gwen Secter Centre, describes what is going to be called the “Mitzvah Meal Program” will work: “We will be launching a new food security program supported by The Asper Foundation. Food security is a going concern is our community, especially with seniors living on a fixed income. The Mitzvah Meal program will ensure no one in the Jewish community is unable to celebrate Shabbat and other important Jewish holidays throughout the year. This program will transform the lives of so many seniors.
“Gwen Secter Creative Living Centre will be working closely with Jewish Child and Family Services to identify those who qualify for the program.  There are many seniors that are not able to access Kosher Meals on Wheels (which is already a subsidized program thanks to the Jewish Federation), due to financial restrictions. The Mitzvah Meal Program, Supported by The Asper Foundation, has different criteria than the Kosher Meals on Wheels program.  
“During the pandemic, we quickly realized how many seniors were not able to celebrate Shabbat due to lack of resources and finances. The Mitzvah Meal program will provide up to 50 individual low-income seniors with a healthy and fresh Shabbat (meat) meal, including chicken soup, challah bun, full entree of chicken, starch and vegetables, and dessert.  In addition, they will receive special holiday foods and tools, so everyone is able to celebrate Shabbat and other Jewish holidays.  For example: latkes and sufganiyot for Chanukkah, hamantaschen for Purim, etc.  Those that are able to light candles at their residence will also get Shabbat and Chanukkah candles.”

Becky added, however, that “We still require close to $10,000 to ensure we can accommodate the max for a year and I plan to apply to The Jewish Foundation for the support.”
We contacted Anita Wortzman, president of the Asper Foundation, to ask her how the Asper Foundation became involved in this program. Anita responded: “The Asper Foundation is thrilled to support Gwen Secter Creative Living Centre and their new Mitzvah Meal Program. We believe that seniors in our community should be treated with the dignity, comfort and connection that Shabbat and the Jewish holidays bring. The long-term work of Gwen Secter Living Centre in delivering kosher meals on wheels, makes this a wonderful extension of that service to the Jewish community.”

As to how recipients of the “Mitzvah Meals” are chosen, we received this response from Alexis Wenzowski, Chief Operating Officer of JCFS: “Our priority will be ensuring that low-income seniors, those experiencing social isolation, and those facing mobility or transportation challenges are referred into the Gwen Secter program in a timely and effective manner.
“We have shared information about the Gwen Secter Food Security for Seniors Program across our Mental Health and Addictions, Settlement and Integration, and Older Adult Services teams. These program areas collectively serve some of the most marginalized and isolated seniors in our community, many of whom face complex barriers to accessing nutritious kosher food. We foresee there to be many referrals from these JCFS (programs into the Gwen Secter initiative. We are grateful and excited there will now be a formalized cooked meal Shabbat program for food insecure seniors.”
Alexis added this note about the number of individuals within our Jewish community who seek assistance from JCFS as a result of financial pressures: “JCFS is keenly aware that financial stressors and the cost-of-living crisis is impacting everyone.  Food insecurity continues to be a significant and growing concern across our community, as it is in all communities. In the past year alone, our Asper Empowerment Program supported 179 unique households, with 7,542 kg of food security supports. An additional 122 households received employment and financial supports — including interest-free loans, grants, gift cards, and budgeting guidance — underscoring the breadth of need we are seeing. People are struggling.”

As noted, however, while Becky Chisick stated that the Asper Foundation funding will help to get the program going, the Jewish Foundation is being approached to provide additional funding in order to guarantee that the program can continue for at least one year. In the meantime though, if you would be interested in making a donation to help fund the program, Becky encourages you to make your contribution to the Gwen Secter Centre, stipulating that you want the money to go to the Mitzvah Meal Program.
One more note: While there are already some volunteer drivers in place once the program begins, more are still needed. To volunteer as a driver, contact Vanessa Ordiz at the Gwen Secter Centre: vanessa@gwensecter.com or phone 204-339-1701. Volunteers will be provided quarterly tax receipts for their service.
At the same time, by volunteering as a driver, it will allow for meaningful connections between clients and volunteers. For many clients this may be the only person they connect with that day.

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Community leader Sheldon Zamick role model of perseverance despite life’s vicissitudes 

By MYRON LOVE For Sheldon Zamick, life is a marathon, not a sprint – and there is always more to learn. In a life marked by struggles, he has overcome adversity and written a story of success both in business and community leadership.
Over the years, he has given of his time and experience to a great variety of charitable organization – including the Jewish Federation, the CJA, the JNF, Canadian Associates of Ben-Gurion University of the Negev, the Canadian Magen David Adom, the Shaarey Zedek Synagogue (he is currently the Board’s finance chair), the Canadian Museum for Human Rights, Mount Carmel Clinic, the Variety Club, Muscular Dystrophy, Habitat for Humanity, Siloam Mission, and the Canadian Institute for the Blind. The most recent charitable organization that has benefited from his leadership has been the Lake Winnipeg Research Consortium.
He took on his most recent challenge as executive director of the Lake Winnipeg Research Consortium last year after stepping away from a 40-year career in real estate sales.  “This is a really big responsibility,” he says of taking the helm of the LWRC.
 
As noted on the LWRC webpage, the organization was founded in 1998 “to facilitate scientific research on Lake Winnipeg following evidence of water quality deterioration related to the 1997 Red River ‘Flood of the Century’. The LWRC was incorporated in Manitoba in 2001 and received charitable status in 2008”.
 
“Our organization does vital research in regard to Lake Winnipeg,” Zamick points out.  “Our 328-ton, 110-foot-long ship, the MV Namao – which celebrated its 50th birthday this past August (during which over 1200 supporters toured the boat)  in Gimli – is out regularly in the spring, summer and fall on Lake Winnipeg taking water samples. We provide the research platform for scientists to conduct research with regard to climate change and the state of the lake and fish population.  We offer science education year round, group tours and summer camp programs for kids.” 
He adds that the consortium works closely with many stakeholders, including the Universities of Manitoba and Winnipeg, and receives funding from the Winnipeg Foundation, the Canada Water Agency, Manitoba Hydro, the Manitoba Government, the City of Winnipeg, the town of  Gimli,  other municipalities and many individual donors.
 
“It has been great getting the opportunity to meet with various government officials, research partners and donors,” he says.
 
Sheldon Zamick is a role model demonstrating that an individual growing up in humble surroundings and having to deal with adverse circumstances can succeed in life.  He recalls how he had to go to work early in life – at the age of 12 –  to help support his family. “We moved around a lot when I was growing up in the North End  because my parents could never afford to buy their own home,” he recounts.  “That is what drew me to a career in real estate.”
 
His first job, he says, was peeling potatoes in the basement at Kelekis (a long gone North End Winnipeg restaurant which those of us of a certain age still fondly remember).  “I had to learn at an early age to be self-sufficient,” he notes.
 
In his university days, he worked part time as a corrrections officer – taking as many shifts he could get – at the Winnipeg Remand Centre.
 
He also demonstrated his leadership capacity at an early age.  At 17, he served as president of the USY chapter at the former Rosh Pina Synagogue (even though his parents couldn’t afford to be members of the shul).  

After graduating from the University of Manitoba with degrees in Economics and Psychology, he founded TV Facts Magazine, a free weekly TV and shopping guide which some readers may remember. “TV Facts was part of an international chain of publications,” he recounts. “I had to travel to New York to learn how to run a magazine. At our peak, we were putting out 50,000 copies a week – which were available in over 500 locations.”
It was in 1985 that Zamick pursued his interest in becoming a realtor – a profession in which he excelled.  Over 40 years as a realtor, he received numerous sales awards, also recognition for his leadership role in his profession and his numerous contributions to the wider community.  In the former field, he served for five years as a member of the Winnipeg Real Estate Board, including a term as treasurer and chairing the Government Relations committee.  
In 2013-14, he was elected as a director of the 120,000-member Canadian Real Estate Association.
Zamick was recruited into volunteering in the Jewish community, he notes, in the mid-1980s by Laurie Goldberg and the late Larry Rosenberg, who were co-chairs of the Federation’s Young Adult Division.   Sheldon subsequently served as co-chair –with Sid Halpern – of the 1987-88 Combined Jewish Appeal’s New Gifts Division. 
“We were responsible for contacting members of the community who hadn’t given for a long time,” he explains. “We were really successful in persuading many of  them to contribute to the campaign and (by extension) the community.”
That year, he and current outgoing Federation president Paula Parks were nominated to receive our community’s Young Leadership award. Zamick was presented with the Harry Silverberg Young Leader of Distinction Award by Nora Kaufman, the late Harry Silverberg’s daughter.
He later served as the CJA’s campaign director from 1989 to 1992.  “During the 1989-90 campaign – that included Operation Exodus (aimed to help Jews leave the dying Soviet Union) – we raised an extra $2 million- bringing in a total of $6-million that year.”
In 1992, Zamick was afflicted with a condition that might have derailed a lesser individual. He was diagnosed with Retinitis Pigmentosa, a condition that left him legally blind.   The ever resilient Zamick however took the diagnosis in stride.  In 2022, he told an online publication called “Slideshare” that, after the diagnosis, he chose to be thankful for what he had rather than focus on what he had lost.
He added that while legally blind, he still has some sight in certain lighting. “It is a unique way to live,” he told Slideshare,  “but you have to adapt to it and I haven’t let it stop me.”
He has been helped immensely by his longtime, supportive wife, Florence.
Typically, following his diagnosis, he threw himself into volunteering with the Canadian National Institute of the Blind. He served on the board of the CNIB for 16 years and was a leader in raising the funds one year – when the CNIB was facing government cutbacks.
Zamick is planning to retire from his current position at the end of this month. He says that he and Florence are looking forward to spending more time with family and friends, travelling –a pasttime they both enjoy, and getting together with their children – Natalie in Toronto and Steven and his wife Ally, along with granddaughters Isabella and  Mikayla in Montreal.
He is however, still open to new possibilities.  “You never know who might call next,” he observes.

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