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Rady JCC reports deficit of $377,994 for 2022 fiscal year

By BERNIE BELLAN As someone who has attended my fair share of Annual General Meetings over the years, my impression is that an AGM is not meant to serve as a forum where management is subjected to scrutiny over its performance.

 I especially recall attending AGMs of the Crocus Fund, during which management did its level best to conceal the true performance of the fund. It was at the 2002 AGM of the Crocus Fund, however, that I stood up and, undoubtedly much to the chagrin of the members of the management team who were there, I said that I thought the Crocus Fund was in deep trouble and that unitholders were being kept in the dark about the true picture of the Crocus Fund.

Even though it took another year and a half for my assessment to be proven true, eventually the Crocus Fund was forced to halt sales of its shares, and was subsequently placed into receivership.

So, when I attended the most recent AGM of the Rady JCC on November 28 I went in determined to ask some pointed questions, regardless what other individuals who were there thought of the temerity of someone disrupting what had been, to that point, an evening of self-congratulation.

Now, as anyone who has attended any Jewish organization’s AGM would well understand, the main part of the proceedings is to get through the very boring financial report as quickly as possible and move on to a celebration of volunteers and employees who are to be recognized for their contributions to those organizations. And, until Covid entered the picture, the highlight of every AGM was the pastry table where attendees could feast following the AGM. 

Serious affairs – those AGMS.

Well, for anyone who’s been paying attention the past two and a half years though, the Rady JCC has undergone what is undoubtedly the most harrowing period since it first opened its doors in 1997. Covid dealt a terrible blow to the Rady JCC, with a huge drop in memberships and a severe reduction in programming that began in March 2020 and which has continued through to the present day, although the situation has improved considerably in the past year.

That’s why, as I entered the multipurpose room of the Asper Campus on Monday evening, November 28,  I was anxious to see whether anyone else was interested in asking any questions about the true state of the Rady JCC. Without going into every little detail of that report, here’s the nutshell: The Rady JCC showed a loss of $377,994 in 2022 (year end August 31, by the way).

That compares with a profit of $1,124,950 for the 2021 fiscal year. How is that possible, you might ask, when 2021 saw the Rady JCC absolutely shellacked as a result of Covid? Consider this: Membership revenue in 2021 dropped to $706,823. In 2019, which was the last year before Covid, membership revenue was $2,090,933. That’s a 66% drop in membership revenue! The explanation, if you read on, is quite simple: Government assistance is what kept the Rady JCC alive in 2021.

So, when the 2022 financial report showed that membership revenue had climbed somewhat over the 2021 figure – to $1,152,489, but was still a long way off from the pre-Covid figure, I was anxious to ask this question of the person who was delivering the financial report, whose name was Kyle Ibbetson: 

“Just how many members does the Rady JCC actually have?” I asked.

As an aside, I was the only one to ask any questions at the AGM. I was told afterwards that if I had any questions I would have been better off to send them to Barry Miller, who is the Rady JCC’s Director of Finance and Administration.  Right – as I noted previously, an AGM is no place to ask serious questions. It destroys the levity of the moment during which everyone is looking forward to a celebration, not a serious probing of what’s really going on.

In any event, I was somewhat surprised that Ibbetson actually had some figures to report in response to my question: The Rady JCC has 1700 members, he said, down from 2500 pre-Covid. (In a subsequent email Rady JCC Executive Director Rob Berkowits clarified that the correct figure is “1750” units. By the way, a unit can refer to anything from an individual to a family. If you read on you’ll see that I’ve always had difficulty with that term.)

Be that as it may, however, as I pored over the financial report while everyone else was watching a series of awards being handed out, a major discrepancy occurred to me as I did some quick calculations: If the membership had dropped from 2500 to 1700, that represented a 32% drop in membership, but what was the actual membership revenue prior to Covid – not the number of member units?

For that I had to wait until I was able to get home and Google previous financial reports of the Rady JCC. That was when I found the figure for membership revenue for 2019, as noted earlier, was $2,090,933. Membership revenue for 2022, according to this year’s financial report, was $1,152,489. That represents a 45% drop in membership revenue from 2019. So, if member units were down 32% but membership revenue was down 45%, what could explain that fairly large discrepancy, I wondered? 

That same evening I penned a fairly long email to Barry Miller, which was also addressed to Rob Berkowits, in which I asked that question, along with several others.

Here is what I asked about membership revenue:

“In the area of membership, according to what Kyle Ibbetson said, you’re down from 2500 to 1700 pre-Covid – a 32% drop. But when I look at revenues from membership in 2019 they were $2,090.933, while in 2022 they were only $1,152,489. That represents a 45% drop in membership revenue from 2019. Can you explain the discrepancy between a 32% drop in member units and a 45% drop in membership revenue?”

Here is the response I received: 

“The impact that the pandemic had on our membership and corresponding membership revenues has been drastic.

“When we were required to close the first time in March 2020, our membership units were at 2,628.  We hit a low of 1,232 in October 2021.  This represents a decline of 53%.  The climb back up was very slow at the beginning as people were not comfortable coming to a gym or congregating and there were still many restrictions on gathering sizes, gym capacity, etc put on by the provincial government.

“We have slowly climbed since that date and we are now aggressively marketing new memberships and win backs.  As of today, we are at 1,750 membership units, which is still down 33%.

“The revenue stream does not coincide with the drop in membership numbers.  As you stated, membership revenue for 2022 is down 45% from 2019.  As you are aware, we have memberships that range from $250 to $1,367 per year.  The pandemic more greatly affected our higher membership fee categories (families, adult and senior couples, one parent family etc).  If you lose a family membership as opposed to a child membership, yes, you are down one membership.  But you are down 5.5 times the revenue.  That is why it is very difficult to use the two statistics comparatively.”

I asked about the actual number of members, writing that “referring to membership units is rather vague. I know that’s the term that has always been applied when I’ve had discussions both with Gayle and with you, Rob, about memberships, but can you put it in actual terms of members, i.e., how many members were there in 2022 in comparison to 2019?”

The answer (and it is clear this was from Rob) was: “We have always referred to membership as a unit.  That is the manner that we budget and report.  The variables make it easier that way as each family unit or one parent family unit can have multiple individuals on it, non of which affect revenue.

“Just as information, the 1,750 membership units that we have today represents 3,076 individuals.  I am not able to obtain that statistic historically, it is a live data file.”

Another area of the financial report that stood out for me had to do with fundraising. Elsewhere in the Rady JCC annual report, Rob Berkowits wrote that the 2022 sports dinner was “the most financially successful event in its history, raising $400,000 after all bills were paid.”

Yet, while the financial report did say that total fundraising for the Rady JCC raised $976,763, as compared with $401,214 in 2021 (when there was no sports dinner), fundraising expenses in 2022 were $563,856, while they were only $77,7987 in 2021. As a result I asked this question in my email to Barry and Rob: “The total profit from fundraising was only $79,480 more in 2022 than in 2021. If the sports dinner raised $400,000 after all bills were paid,’ according to Rob’s report, why was there only $77,787 more raised in fundraising in 2022 than in 2021?”

The answer I received was fairly detailed – and quite complex, but here is the most salient point, written, I assume by Barry Miller: “In the areas of other fundraising, our costs associated with the donations were considerably higher this year than in 2021 ($156,000 in 2022 as opposed to $36,000 in 2021).”

 I suppose I might like to explore why that was at another point in the future – and by now, anyone reading my ongoing reports about the 2021 census would know that I like to crunch number, but for the moment, we’ll leave that aside.

Finally though, one figure in the 2022 financial report just jumped off the page, and that was the amount of government assistance the Rady JCC received in 2021: $1,690,109. (It dropped to $434,898 in 2022.)

I took a look at the 2020 financial report and saw that the Rady JCC also received a huge amount of government funding in 2020: $750,605. As a result the total amount of government funding the Rady JCC has received the past three years is $2,885, 612. 

I think it’s fair to say that, without that government funding, the Rady JCC would have had to close its doors permanently – and I suggested that in my email to Barry and Rob.

Here is the response I received and again, I assume it was written by Rob: “If it wasn’t for government assistance, there are many many many businesses and organizations, both for profit and not-for-profit that may not be around today.  Whether Rady would be one of them is very open to conjecture and opinion.  We went into the pandemic in a strong financial position and we have many very loyal members, donors and third party funders to support us.”

That may indeed be true, but looming over this entire discussion of Rady JCC finances is this question: How many of the Rady JCC’s members who have not renewed their memberships (which, I submit, is evidenced by the 45% drop in membership revenue much more clearly than the 32% drop in “membership units”) may return to the Rady JCC at some point? Further, despite the notion that Covid is behind us, if at least one-third of Rady JCC members have not returned to the Rady JCC since Covid (and, as I would argue, the figure is likely much more than one-third based on the total drop in membership revenue), are former members staying away because they don’t feel sufficiently safe at the campus or are there other reasons? Perhaps some members have joined other facilities, while others installed home gym equipment. Regardless the reasons, there is no doubt that the drop in membership revenue is having a huge impact on the Rady JCC’s bottom line. 

Finally, if there should have been special awards handed out at this year’s AGM for service above and beyond, it should have gone to representatives from the provincial and federal governments for the assistance both levels of government delivered to the Rady JCC over the past three years. 

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From a ‘pie in the sky’ idea to 2,400 young hockey players

Rich Hechter/Kari Wolfenson

By BERNIE BELLAN I didn’t used to cover sports for The Jewish Post & News except for the odd occasion.
For years we could count on the late, great Harvey Rosen to comb the waterfront, looking for any sports story that might have the least connection to anything Jewish. Harvey would even go into visiting teams’ locker rooms during Winnipeg Jets games and, if a player had a name that sounded Jewish, inquire whether that player might be Jewish.
Then, for a few years, we added well-known sports writer Scott Taylor to the mix. Scott offered quite a different perspective, looking for stories about athletes that went far behind the scenes to uncover details that other reporters might have missed.
With both Harvey and Scott gone from our pages, I’ve occasionally found myself filling the sports void. These days, however, I tend to wait for an interesting story to find me.
And that’s exactly what happened with Wheatland Hockey.
Recently, my neighbours Elliot and Linda Katz mentioned that they knew of a Jewish couple who had started a hockey development program in Winnipeg. The couple, Rich Hechter and Rachel Wolfenson, had apparently started Wheatland Hockey only about 16 months earlier.
I subsequently learned that, in that short time, more than 2,400 young hockey players had gone through Wheatland’s various programs.
That number got my attention.
So, I contacted Rachel and Rich to find out what they had created — and why.
It started with a gap
The idea for Wheatland began, as Rachel described it to me, as “this little pie in the sky idea that we were going to have a spring development program in the spring of 2025.”
They started with about 50 kids spread across three age groups.
Sixteen months later, Wheatland has grown into a broad hockey-development organization offering programs for players from U9 through U15, along with specialized programming, female hockey, spring and summer teams, events and high-performance opportunities.
But the numbers aren’t really the story.
The story is why they thought Wheatland needed to exist in the first place.
Rich and Rachel felt there was a gap between traditional minor hockey and the highly specialized — and often expensive — training programs available to elite players.
There were plenty of opportunities for kids to play hockey. But what about the player who needed to improve one particular part of their game? What about the U9 player whose parents had no idea what skills their child should be working on? What about the player who wasn’t an elite athlete but had the potential to become a much better hockey player with the right instruction?
That was the space they wanted Wheatland to occupy.
As Rachel explained it, some families come to Wheatland knowing exactly what their child needs.
“They might know that the kid’s gap is power skating,” she told me. “They might have a great shot and great stick handling, but they’re not strong skaters.”
Other families arrive with a much less specific question.
“They’re new U9 families,” Rachel said. “Their kids have been spat out of the Timbits world and into the U9 world and they don’t know what to focus on.”
That’s where Rich comes in.
‘Pedagogy on ice’
Rich brings an unusual background to hockey coaching.
He is currently taking a one-year sabbatical from his role as vice-principal of Brock Corydon School, the Winnipeg school often known as the only public school Hebrew bilingual program in North America. For many families in Winnipeg’s Jewish community, Brock Corydon is where they know Rich best.
Before becoming a vice-principal, he worked as a high school teacher and as a university professor in the Faculty of Education. He has also spent more than a decade coaching youth hockey.
This year, rather than stepping away from education, Rich is using his sabbatical as an opportunity to continue learning, writing, and growing as a coach and mentor while devoting more time to developing Wheatland Hockey.
That additional time will also allow Wheatland to extend its reach beyond Winnipeg through a new initiative called “Wheatland on the Road”.
Over the coming year, Rich will travel to rural Manitoba communities including Manitou, St. Laurent, Lundar, Steinbach and Elm Creek to lead coaching and mentoring sessions for local players and coaches.
The initiative reflects Wheatland’s belief that access to quality coaching should not depend on where a young player lives. It also gives Rich an opportunity to work directly with local hockey communities, sharing ideas and helping coaches develop their own approaches to teaching the game.
For Rich, education and hockey aren’t separate worlds.
Rachel described his approach as “pedagogy on ice.”
The idea is simple: coaching isn’t just about showing a young player how to execute a skill. It’s about understanding how that player learns, figuring out what they need, and creating an environment where they can improve.
That educational philosophy is evident in the way Wheatland approaches development.
Its programs focus on areas such as skating, puck control, shooting, passing and receiving, positional play, defensive skills, checking, hockey IQ and tactical understanding.
But the organization also talks openly about developing confidence, resilience and character.
The Wheatland philosophy is summed up on its website as building “skills, character and excellence — on and off the ice.”
And that distinction is important to Rich.
The objective isn’t simply to produce better hockey players.
It’s to help young people become better learners, teammates and competitors.
A Jewish leadership team in an unlikely business
There is also an irony at the heart of Wheatland’s success.
We are not exactly the people known for our sporting prowess, and none of the people leading Wheatland played in the NHL. Yet, the organization is run by Rachel and Rich, with Ryan Paul, Eleni Wener, Avi Walker and Dustin Roitelman in senior leadership roles.
That may be unusual in the hockey world, but it is also part of what makes Wheatland distinctive.
This is not a business built around former professional players leveraging on their own playing careers. It is being led by people who believe deeply in the values Wheatland has developed — and continues to develop.
They believe in teaching young people how to learn, how to work with others, how to persevere and how to contribute to their communities.
In that sense, Wheatland’s leadership team reflects the organization’s broader philosophy: hockey expertise matters, but so do education, mentorship, organization, empathy and a commitment to making the game more accessible.
The fact that this group has helped build a hockey organization serving thousands of young players from across Manitoba is, in its own way, pretty remarkable.
Making hockey and coaching accessible
Perhaps the most important word in Wheatland’s philosophy is accessibility.
“Accessibility is one of our guiding principles,” Rachel said. “We believe that all kids should have the opportunity to get on the ice, regardless of socioeconomic conditions.”
For Rich and Rachel, accessibility means more than making hockey available. They believe that good coaching should be accessible, too.
That commitment is reflected in Wheatland’s “Pay-What-You-Can” program, which helps ensure that financial circumstances do not prevent children and families from participating in quality hockey programming.
For Rachel and Rich, the program is one way of giving back to the broader community. They believe that hockey — and the opportunity to learn from good coaches — should be available to as many young people as possible, not limited only to families who can afford the full cost of specialized training.
That doesn’t mean Wheatland is trying to be everything to everyone.
Rather, the idea is that a family shouldn’t need to have an elite-level hockey player — or an elite-level hockey budget — to access good coaching.
The organization keeps its groups relatively small. A typical session might have four or five players, while a larger session could have as many as 20, with several coaches on the ice.
The result is that a player who shows up to a smaller session can end up receiving something approaching a semi-private lesson without the family having to pay a premium for that experience.
And, Rachel noted, if only a handful of players show up for a session, “they would get the benefit of a semi-private class for a very inexpensive cost.”
Building coaches, too
Wheatland’s emphasis on development doesn’t stop with the players.
The organization has also created a Junior Coach program, through which some of its younger participants have an opportunity to begin learning how to teach the game themselves.
Five of Wheatland’s junior coaches are under the age of 15.
That’s significant because it reflects another part of Rich and Rachel’s philosophy: hockey development isn’t simply about producing better players. It’s about creating people who can contribute to the hockey community.
The organization’s coaching staff also includes experienced coaches with backgrounds in player development, athletic development and hockey education.
The same philosophy is at the heart of Wheatland on the Road. By working with coaches in rural communities, Rich hopes to help build local coaching capacity so that players can continue benefiting from quality instruction long after his visit is over.
Hockey as a bridge between communities
One of Wheatland’s most memorable recent initiatives involved a visiting Israeli hockey club.
The visiting players took part in two on-ice sessions with Rich and Ryan. After changing out of their gear, the young players then visited Rich at Brock Corydon School, where they met with grade 5 and 6 students.
For the players from Israel, the experience offered more than additional hockey instruction. It gave them an opportunity to connect with Winnipeg students through a shared language — the language of hockey — while also learning about one another’s communities.
For Wheatland, the sessions demonstrated how hockey can create meaningful connections that extend well beyond the rink.
Rachel and Rich
While Rich is the face of Wheatland on the ice, Rachel’s role is largely behind the scenes.
A Senior Investment Advisor with TD Private Wealth Management, Rachel brings an entirely different skill set to the organization, overseeing operations and communications and helping ensure that families have a positive experience from the moment they register.
The division of responsibilities seems to work. Rachel brings the organizational perspective needed to turn an idea into an operation. Rich brings the educator’s perspective to player development.
The broader leadership team brings additional experience, energy and commitment to the values that guide Wheatland.
And somewhere along the way, that little “pie in the sky” idea became something considerably larger.
More than 2,400 kids have now gone through Wheatland’s programs in just 16 months.
That’s a lot of hockey players. But when I asked Rachel what she thought accounted for that kind of growth, her answer wasn’t really about hockey.
It was about giving families something they were looking for.
“We teach people first, we teach hockey second,” is the philosophy Rich and Rachel have adopted.
Perhaps that’s why Wheatland has grown so quickly.
Because for all the talk about hockey development, what they are really trying to develop is something bigger: young people who feel supported, challenged and capable of getting better.
And through initiatives such as the Pay-What-You-Can program, Wheatland on the Road and its work with visiting teams, Wheatland is also showing how hockey can be both accessible and a bridge between communities.
If the first 16 months are any indication, there are a lot of Winnipeg families — and perhaps many potential community partners across Manitoba — who were looking for exactly that.
For more information about Wheatland Hockey, visit Wheatland Hockey.

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“Chanukah Guilt: A Jewish Holiday Murder Mystery”

Avra Love

Review –Interview by MARTIN ZEILIG
With “Chanukah Guilt: A Jewish Holiday Murder Mystery” (Scribal Scion Publishing 182 pg. $20.00) Winnipeg author Avra Love steps confidently into the world of cozy Jewish crime fiction, delivering a warm, witty, and culturally textured novel that feels instantly familiar to anyone who has spent time in a synagogue social hall.
Published by Scribal Scion in August 2026, the book marks a notable shift from Love’s earlier works — the playful children’s book “Don’t Wake Mommy!” and her flash fiction collection “Into the Junk Drawer” — yet it carries forward her trademark blend of humour, character insight, and affection for the small dramas of everyday life.
Love, who was interviewed by email for this article, grew up surrounded by stories and language, and that early immersion shows. She had long wanted to take on a larger scale project, and this idea — sparked by her own experiences participating in holiday craft sales — lent itself naturally to expansion.
“I was always struck by the diversity and energy you find at these events,” she says. “When I considered it as a background for my story, I chose to make it a Jewish setting.”
The novel unfolds over a single day: the pre Chanukah craft sale at a local synagogue. It’s the kind of event many Jewish readers will recognize immediately — twenty vendors, tables overflowing with handmade goods, the hum of conversation, and the quiet hope that the turnout will justify all the effort.
Into this bustling scene steps Becky, the first time coordinator of the sale, who has taken on the job mostly because no one else would. Becky’s background as a theatre director gives her a keen eye for personalities, staging, and the subtle tensions that animate a room. It also makes her an unexpectedly capable amateur sleuth when a sudden death shatters the cheerful atmosphere.
Love’s decision to set the mystery within a single communal event is inspired. The synagogue social hall becomes a microcosm of Jewish communal life — warm, opinionated, occasionally chaotic, and full of characters who are both endearing and exasperating. The vendors, each with their quirks and motivations, form a lively ensemble cast. Their interactions provide humour, texture, and a steady stream of clues as Becky tries to piece together what happened before the police arrive.
The tone throughout is unmistakably cozy.
Love isn’t interested in grisly details or procedural complexity; her focus is on character, community, and the gentle absurdities that arise when ordinary people are thrust into extraordinary circumstances. The dialogue is sharp and often funny, peppered with Hebrew and Yiddish expressions that feel authentic rather than ornamental. A glossary at the end ensures that readers of all backgrounds can follow along without missing the cultural flavour.
Behind the scenes, Hanukah Guilt was very much a labour of love.
The book began as a “piecework project built over sporadic bouts of creativity,” Love explains, and then underwent multiple revisions.
All told, it took most of three years to complete. When it came time to publish, she didn’t hesitate to bring the manuscript to Scribal Scion.
“I had such a great experience working with James Gershfield on my first children’s book that I went to him first — and I’m glad I did. I’ve been so appreciative of his hard work and expertise in helping me craft the finished product.”
What elevates Hanukah Guilt is Love’s ability to balance levity with sincerity. Beneath the humour lies a genuine appreciation for Jewish communal spaces — their warmth, their imperfections, and their role as gathering points for tradition, creativity, and connection. Becky’s determination to solve the mystery is less about heroism and more about responsibility: to the vendors, to the event, and to the community she cares about.
Love’s writing career continues to expand. In addition to this novel, she has two new Jewish children’s picture books underway with Scribal Scion Kids and continues to write short stories in her spare time. Hanukah Guilt is her third published book — and her most ambitious to date.
In Hanukah Guilt, Avra Love has crafted a charming, accessible, and distinctly Jewish mystery that will resonate with readers across generations. It is a welcome addition to holidaythemed fiction and a delightful new chapter in the career of a Winnipeg writer whose voice continues to grow in range and confidence.
This is a book that belongs on Jewish bookshelves — and one that will make readers smile even as they turn the pages in search of clues.

Avra Love is a Winnipeg educator with a background in English Language studies and Philosophy. She is the author of three books: the flash fiction collection “Into the Junk Drawer,” the children’s book “Don’t Wake Mommy!,” and her new cozy mystery “Hanukah Guilt: A Jewish Holiday Murder Mystery.” She loves to read, write, craft, and practice healthy living.

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Israel’s ambassador to Canada makes first visit to Winnipeg

Ido Moed

By MYRON LOVE On Thursday, August 6, Iddo Moed, Israel’s ambassador to Canada, made his first visit to Winnipeg and shared an overview of Israel-Canada relations with an engaged audience of about 100 Jewish community members and supporters. This was an important visit for the Winnipeg community.  The event was focused on community affairs, with no presence of government or elected officials.  
Moed is a 34-year veteran of the Israeli diplomat corps with a resumé that includes postings in China, Singapore, the Netherlands, and the Dominican Republic as well as some African countries.  He has been stationed in Ottawa for the past three years.
The evening before the presentation, according to Jeff Lieberman, the Jewish Federation of Winnipeg’s CEO, the ambassador walked through the Asper Campus introducing himself to people he encountered, then took in the show at the Israel Pavilion. Afterward, Moed spoke with several people at the show.  On his way out, he looked into the Bedouin tent in front of the cultural display and visited for a few minutes with a family inside.
The evening began with remarks from Gustavo Zentner, Vice President, Prairies, at the Centre for Israel and Jewish Affairs (CIJA), who highlighted the unbreakable bond between our Jewish community and Israel, as well as the deep and enduring connection between the Jewish people and Israel. “At a time of heightened antisemitism and anti-Zionism across Canada,” Zentner said, “the contributions of Jewish Canadians to Manitoba and to Canada are foundational to our shared society.”
He called on the community to celebrate what makes us strong, our innovation, our Jewish “chutzpah”, our resilience, and our commitment to being there for one another. Zentner noted that our determination to strengthen and protect our community must extend beyond our own institutions and include strong, visible advocacy.
“This means,” he observed, “creating more opportunities for open dialogue and meaningful engagement, while firmly denouncing and pushing back against antisemitism, Jew-hatred and anti-Zionism, not only to protect the Jewish community, but also as a means of safeguarding our Canadian way of life and standing up for other minority communities whose voices may not otherwise be heard.”
During his own remarks, Ambassador Moed spoke about the friendliness of Canadians but, nonetheless, he observed, his time here has been difficult. 
“I remember a discussion that I had years ago with a friend who predicted that even though incidents of antisemitism back then were minimal, there would undoubtedly be a resurgence.” he observed. “The level of hate I have seen in Canada and around the world has been quite disturbing.” 
Moed claimed that 97% of Jewish university students in North America report that they have experienced antisemitism.  He added that for Holocaust survivors, the current levels of hate are bringing back traumatic memories.
“Since October 7, life has been much more challenging and difficult for our people,” he noted.  “Social media in particular has been a major problem.  We need to reach out to our allies in the non-Jewish world.  We need to find ways to highlight all the good that Israel does in the world.  We also need to emphasize that Jewish values are largely in sync with Canadian values.
“And our Jewish community institutions need to be working together in a pro-active manner,” Moed said.
When it comes to Canada-Israel trade, Moed described the current situation as “stagnant.” “There is a lot of interest in Canada in potential trade deals with Israel,” he reported, “but federal government policies are not helpful.” Moed did add that he sees much potential for trade at the provincial level.  “There has been a lot of interest in Quebec and Ontario in particular,” he said.  “We are trying to reach out to the other provinces as well.”
The ambassador spoke for a relatively short time so as to leave a lot of time for questions from the audience.  One question was about the possibility of a two-state solution.  In response, Moed pointed out that over the years, Israel has offered numerous concessions – to no avail.
“We have learned that we can’t trust the Palestinian leadership,” he said.
A question about war crimes gave Moed an opportunity to contrast the Israel Defense Force’s great efforts to reduce casualties among Palestinian civilians with frequent warnings before the air force drop bombs or infantry units move into populated areas with Hamas and Islamic Jihad literally hiding among and behind women and children and hiding in and  storing weapons in schools, hospitals, mosques and private homes. 
Moed added that every IDF regiment has a legal advisor embedded with it to ascertain that military actions abide by international law.
He noted that on October 6, 2023, Gaza was quiet.  On October 8, social media and the legacy media were already condemning Israel for “genocide”.
Moed emphasized the importance of Jewish education in our communities in Canada and the United States – even suggesting that some of the money our communities send to Israel might be better spent investing in Jewish education here at home.
(Despite almost three years of war, Israel still has one of the world’s strongest economies.)
One questioner asked about the prospect of Israel’s high-tech industry- which is second in size only to California – being able to develop a system that can override all the negativity and present a more positive picture online of Israel and the Jewish People.
Moed agreed that “the left are eating our lunch.”  “Maybe we can create a platform using AI that can present a more positive view of Israel,” he suggested.
Moed has one more year to serve in Ottawa before he returns to Israel and finds out where he is off to next.

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