Local News
Rady JCC reports deficit of $377,994 for 2022 fiscal year
By BERNIE BELLAN As someone who has attended my fair share of Annual General Meetings over the years, my impression is that an AGM is not meant to serve as a forum where management is subjected to scrutiny over its performance.
I especially recall attending AGMs of the Crocus Fund, during which management did its level best to conceal the true performance of the fund. It was at the 2002 AGM of the Crocus Fund, however, that I stood up and, undoubtedly much to the chagrin of the members of the management team who were there, I said that I thought the Crocus Fund was in deep trouble and that unitholders were being kept in the dark about the true picture of the Crocus Fund.
Even though it took another year and a half for my assessment to be proven true, eventually the Crocus Fund was forced to halt sales of its shares, and was subsequently placed into receivership.
So, when I attended the most recent AGM of the Rady JCC on November 28 I went in determined to ask some pointed questions, regardless what other individuals who were there thought of the temerity of someone disrupting what had been, to that point, an evening of self-congratulation.
Now, as anyone who has attended any Jewish organization’s AGM would well understand, the main part of the proceedings is to get through the very boring financial report as quickly as possible and move on to a celebration of volunteers and employees who are to be recognized for their contributions to those organizations. And, until Covid entered the picture, the highlight of every AGM was the pastry table where attendees could feast following the AGM.
Serious affairs – those AGMS.
Well, for anyone who’s been paying attention the past two and a half years though, the Rady JCC has undergone what is undoubtedly the most harrowing period since it first opened its doors in 1997. Covid dealt a terrible blow to the Rady JCC, with a huge drop in memberships and a severe reduction in programming that began in March 2020 and which has continued through to the present day, although the situation has improved considerably in the past year.
That’s why, as I entered the multipurpose room of the Asper Campus on Monday evening, November 28, I was anxious to see whether anyone else was interested in asking any questions about the true state of the Rady JCC. Without going into every little detail of that report, here’s the nutshell: The Rady JCC showed a loss of $377,994 in 2022 (year end August 31, by the way).
That compares with a profit of $1,124,950 for the 2021 fiscal year. How is that possible, you might ask, when 2021 saw the Rady JCC absolutely shellacked as a result of Covid? Consider this: Membership revenue in 2021 dropped to $706,823. In 2019, which was the last year before Covid, membership revenue was $2,090,933. That’s a 66% drop in membership revenue! The explanation, if you read on, is quite simple: Government assistance is what kept the Rady JCC alive in 2021.
So, when the 2022 financial report showed that membership revenue had climbed somewhat over the 2021 figure – to $1,152,489, but was still a long way off from the pre-Covid figure, I was anxious to ask this question of the person who was delivering the financial report, whose name was Kyle Ibbetson:
“Just how many members does the Rady JCC actually have?” I asked.
As an aside, I was the only one to ask any questions at the AGM. I was told afterwards that if I had any questions I would have been better off to send them to Barry Miller, who is the Rady JCC’s Director of Finance and Administration. Right – as I noted previously, an AGM is no place to ask serious questions. It destroys the levity of the moment during which everyone is looking forward to a celebration, not a serious probing of what’s really going on.
In any event, I was somewhat surprised that Ibbetson actually had some figures to report in response to my question: The Rady JCC has 1700 members, he said, down from 2500 pre-Covid. (In a subsequent email Rady JCC Executive Director Rob Berkowits clarified that the correct figure is “1750” units. By the way, a unit can refer to anything from an individual to a family. If you read on you’ll see that I’ve always had difficulty with that term.)
Be that as it may, however, as I pored over the financial report while everyone else was watching a series of awards being handed out, a major discrepancy occurred to me as I did some quick calculations: If the membership had dropped from 2500 to 1700, that represented a 32% drop in membership, but what was the actual membership revenue prior to Covid – not the number of member units?
For that I had to wait until I was able to get home and Google previous financial reports of the Rady JCC. That was when I found the figure for membership revenue for 2019, as noted earlier, was $2,090,933. Membership revenue for 2022, according to this year’s financial report, was $1,152,489. That represents a 45% drop in membership revenue from 2019. So, if member units were down 32% but membership revenue was down 45%, what could explain that fairly large discrepancy, I wondered?
That same evening I penned a fairly long email to Barry Miller, which was also addressed to Rob Berkowits, in which I asked that question, along with several others.
Here is what I asked about membership revenue:
“In the area of membership, according to what Kyle Ibbetson said, you’re down from 2500 to 1700 pre-Covid – a 32% drop. But when I look at revenues from membership in 2019 they were $2,090.933, while in 2022 they were only $1,152,489. That represents a 45% drop in membership revenue from 2019. Can you explain the discrepancy between a 32% drop in member units and a 45% drop in membership revenue?”
Here is the response I received:
“The impact that the pandemic had on our membership and corresponding membership revenues has been drastic.
“When we were required to close the first time in March 2020, our membership units were at 2,628. We hit a low of 1,232 in October 2021. This represents a decline of 53%. The climb back up was very slow at the beginning as people were not comfortable coming to a gym or congregating and there were still many restrictions on gathering sizes, gym capacity, etc put on by the provincial government.
“We have slowly climbed since that date and we are now aggressively marketing new memberships and win backs. As of today, we are at 1,750 membership units, which is still down 33%.
“The revenue stream does not coincide with the drop in membership numbers. As you stated, membership revenue for 2022 is down 45% from 2019. As you are aware, we have memberships that range from $250 to $1,367 per year. The pandemic more greatly affected our higher membership fee categories (families, adult and senior couples, one parent family etc). If you lose a family membership as opposed to a child membership, yes, you are down one membership. But you are down 5.5 times the revenue. That is why it is very difficult to use the two statistics comparatively.”
I asked about the actual number of members, writing that “referring to membership units is rather vague. I know that’s the term that has always been applied when I’ve had discussions both with Gayle and with you, Rob, about memberships, but can you put it in actual terms of members, i.e., how many members were there in 2022 in comparison to 2019?”
The answer (and it is clear this was from Rob) was: “We have always referred to membership as a unit. That is the manner that we budget and report. The variables make it easier that way as each family unit or one parent family unit can have multiple individuals on it, non of which affect revenue.
“Just as information, the 1,750 membership units that we have today represents 3,076 individuals. I am not able to obtain that statistic historically, it is a live data file.”
Another area of the financial report that stood out for me had to do with fundraising. Elsewhere in the Rady JCC annual report, Rob Berkowits wrote that the 2022 sports dinner was “the most financially successful event in its history, raising $400,000 after all bills were paid.”
Yet, while the financial report did say that total fundraising for the Rady JCC raised $976,763, as compared with $401,214 in 2021 (when there was no sports dinner), fundraising expenses in 2022 were $563,856, while they were only $77,7987 in 2021. As a result I asked this question in my email to Barry and Rob: “The total profit from fundraising was only $79,480 more in 2022 than in 2021. If the sports dinner raised $400,000 after all bills were paid,’ according to Rob’s report, why was there only $77,787 more raised in fundraising in 2022 than in 2021?”
The answer I received was fairly detailed – and quite complex, but here is the most salient point, written, I assume by Barry Miller: “In the areas of other fundraising, our costs associated with the donations were considerably higher this year than in 2021 ($156,000 in 2022 as opposed to $36,000 in 2021).”
I suppose I might like to explore why that was at another point in the future – and by now, anyone reading my ongoing reports about the 2021 census would know that I like to crunch number, but for the moment, we’ll leave that aside.
Finally though, one figure in the 2022 financial report just jumped off the page, and that was the amount of government assistance the Rady JCC received in 2021: $1,690,109. (It dropped to $434,898 in 2022.)
I took a look at the 2020 financial report and saw that the Rady JCC also received a huge amount of government funding in 2020: $750,605. As a result the total amount of government funding the Rady JCC has received the past three years is $2,885, 612.
I think it’s fair to say that, without that government funding, the Rady JCC would have had to close its doors permanently – and I suggested that in my email to Barry and Rob.
Here is the response I received and again, I assume it was written by Rob: “If it wasn’t for government assistance, there are many many many businesses and organizations, both for profit and not-for-profit that may not be around today. Whether Rady would be one of them is very open to conjecture and opinion. We went into the pandemic in a strong financial position and we have many very loyal members, donors and third party funders to support us.”
That may indeed be true, but looming over this entire discussion of Rady JCC finances is this question: How many of the Rady JCC’s members who have not renewed their memberships (which, I submit, is evidenced by the 45% drop in membership revenue much more clearly than the 32% drop in “membership units”) may return to the Rady JCC at some point? Further, despite the notion that Covid is behind us, if at least one-third of Rady JCC members have not returned to the Rady JCC since Covid (and, as I would argue, the figure is likely much more than one-third based on the total drop in membership revenue), are former members staying away because they don’t feel sufficiently safe at the campus or are there other reasons? Perhaps some members have joined other facilities, while others installed home gym equipment. Regardless the reasons, there is no doubt that the drop in membership revenue is having a huge impact on the Rady JCC’s bottom line.
Finally, if there should have been special awards handed out at this year’s AGM for service above and beyond, it should have gone to representatives from the provincial and federal governments for the assistance both levels of government delivered to the Rady JCC over the past three years.
Local News
Third annual JFest Winnipeg will be offering programs for all ages
By MYRON LOVE JFest Winnipeg is back with a good variety of musical performances, a book launch, popular Jewish-themed films, children’s activities, and a family-oriented Shabbat dinner.
“JFest,” observes Laura Marjovsky, the Rady JCC Director of Programming, “is an opportunity for our community to experience Jewish art and culture. With our range of JFest events, we are trying to reach out beyond what has been our base audience and appeal to all ages. We have a commitment to bring top notch Israeli performers to share the highest caliber of Israeli entertainment with our audiences.”
The week-long festival (November 14-21) kicks off with a performance by top-ranked Israeli singer-songwriter Harel Skaat. The popular Israeli star began singing as a child. He shot to fame when he finished second in the second season of “Kochav Nolad” – Israel’s version of “American Idol.” His first album was released in 2006 and achieved Platinum status – with one of the songs being ranked as “song of the year.” He followed that up in 2009 with a second album that reached Gold status. In 2010, he represented Israel at the Eurovision competition.
Skaat’s performance is scheduled for the Seven Oaks Performing Arts Centre (which is attached to Garden City Collegiate) beginning at 8:00 P.M. on Saturday, November 14. Patrons will have the opportunity to purchase an enhanced ticket to attend a meet and greet with Harel.
All other JFest programs and activities will be at the Rady JCC.
Music Producer Karla Berbrayer says Ben Caplan’s performance on Saturday, November 21 will also be another highlight. “Ben Caplan redefines what it means to be a modern folk artist,” Berbrayer says. “His music and stories are matched by his larger-than-life stage presence. This concert focuses on how his Jewish upbringing has influenced his entire performance career.”
“Flatland Famous” is returning by popular demand. This quintet, known for its performances at Winnipeg Jets games, will be presenting its concert, “Jewish Soul of Rock and Roll,” on Wednesday, November 18, at 7:30 pm. This year’s show will feature songs by Amy Winehouse, Neil Diamond, Barbra Streisand, Simon and Garfinkel, and other famous Jewish icons.
On Tuesday, November 17, local author Deborah Schnitzer will be taking centre stage with the launch of her new book, “The Woman Who Swallowed West Hawk Lake.” The University of Winnipeg English Professor Emeritus’s new novel explores intergenerational trauma related to Nazi breeding programs. Joining Schnitzer on stage will be a panel of professionals who have experience working with children who have experienced trauma.
And of course, “Best of the Fest” is back. Films to be presented will include“The Floaters” and “We Met at Grossingers,” two wildly popular movies at last spring’s Winnipeg International Jewish Film Festival.
“The Floaters,” to be screened on Monday , November 16 at 7:00 pm is a funny and bang-on depiction of Jewish summer camp culture.
“We Met at Grossingers” is a loving look back at the Borscht Belt in New York’s Catskills, where generations of young Jewish performers earned their dues and developed their acts. The film will be screened on Thursday, November 19 at 7:00 P.M.
On Friday November 20, JFest will host a Family Shabbat dinner featuring Anat Kriger, an Israeli-born, Toronto-based musician, actor, and children’s performer, who has made several appearances in Winnipeg at major communal events.
Kidfest on Sunday, November 15, will be a day-long potpourri of programming that will include live performances, workshops, bouncy castles, games and crafts, and much more.
Readers seeking more information about JFest can contact Laura Marjovsky at 204 477-7539 or lmarjovsky@radyjcc/com
Local News
Hen Mazzig, leading Israeli advocate, makes first Winnipeg appearance
By MYRON LOVE On Tuesday, October 6, a large number of members of our community packed the chapel at the Shaarey Zedek Synagogue, eager to welcome Hen Mazzig in his first appearance in our community.
Over the past few years, the Israeli-born Mazzig – who was appearing at the invitation of our Jewish Federation and Combined Jewish Appeal team – has become one of Israel’s and the Jewish people’s leading advocates on the international stage. His online platforms reach as many 100 million viewers a month with a regular following of almost 1 million. He has been interviewed by numerous leading media outlets and has given addresses at close to 500 universities in recent years.
Mazzig’s presentation in Winnipeg (which was funded by the Asper Family and the Asper Foundation) took the form of a question and answer format with Sarah Mali, the Director General of JFC-UIA (Jewish Federations-United Jewish Appeal) Canada in Israel, asking the questions.
Mali , who was visiting Winnipeg for the third time in the past three years, began by expressing how honoured she felt about having the opportunity to converse with Mazzig – referring to Jewish Federation of Winnipeg President Carrie Shenkarow’s comments regarding Mazzig’s “devotion to Israel and the Jewish people”, his “deep sense of purpose, moral clarity” and “willingness to enter some of the most difficult spaces and conversations.”
The first question that Mali posed to Mazzig was related to his visit to the Canadian Museum of Human Rights and its controversial and one-sided take on the longstanding and ongoing Israeli-Palestinian conflict. She referred to a comment that Mazzig had made on X the day after visiting the museum, in which he wrote that while he “has no problem with people learning about Palestinian history,” he wished that “Palestine Uprooted” didn’t “distort the regional events, including the displacement of 800,000 people just like my grandmother, Hela, who became a refugee when Iraq turned on its Jewish community” post-1948.
“History can only lead to reconciliation when it is told honestly,” he observed. “Otherwise, it is just fuelilng an agenda.”
What most disturbed him about the exhibit, Mazzig told his audience, is that it erased his own family’s history. Expanding upon his family’s roots, he noted that his father’s family came to Israel from Tunisia and his mother’s side from Iraq. He spoke in particular about his maternal grandmother, Hela, who left behind “a beautiful civilization” – Jews had been living and thriving in Iraq since before the Roman destruction of Jerusalem 2000 years ago – to a new land (Israel), where she had to learn a new language (Hebrew) and rebuild her life.
Mazzig added that his grandmother is his anchor in life and the inspiration for all that he has accomplished.
Mali asked Mazzig about his ability to empathize with Palestinians. It was difficult to do, he answered. He got to know Palestinians, he recalled, during the Covid epidemic when he was serving as a medic with the Israel Defense Force and found himself responsible for helping Palestinians through that difficult time and transporting sick Palestinians to Israeli hospitals.
“Even though I fight so hard for Israel,” he observed, it doesn’t mean that I can’t feel empathy for anyone else.”
Mali asked Mazzig how October 7, 2023, changed him.
“I chose not to become a victim,” he said, “but rather to engage more with the world, bear witness, share our stories and talk about genocide. While I was actively advocating for Israel before October 7, I have been much more in demand since. I have become a lot more visible.
”I have found that a lot of people support us,” he continued. “They see what is happening and are on our side.”
On the other hand, he added, a lot of people don’t know anything about Israel. “It is a matter of education,” he said. “I encourage people to go to Israel and talk to Israelis.”
Mali’s last question was what Mazzig means when he writes that “I promise to love being Jewish ten times more than anyone hates me for it.” What does it mean to him to love and find joy and happiness in being Jewish”, she added?
It means cherishing our rich history, Mazzig responded, enjoying Shabbat dinners with family and friends, celebrating all of our holidays and traditions.
“The Jewish People have been through so much over the past 2000 years,” he said. “Many people have tried to destroy us, but we have survived. We are arisen from the ashes numerous time and continued to move forward. Not only are we still here but we have returned as an independent people living again in our ancestral homeland.”
Also addressing the audience at the Shaarey Zedek was Steven Shulman, the president and CEO of the Jewish Federations of Canada. Shulman heaped much praise on our Jewish community in Winnipeg.
“Winnipeg is special,” he noted, “not just in Canada but worldwide. Your CJA campaign continues to be the most successful in North America. You have an outstanding CEO (of the Jewish Federation of Winnipeg) in Jeff Lieberman, who is universally respected.”
He further praised Gray Academy and our community’s highly successful GrowWinnipeg campaign – which has attracted thousands of new families to our community over the past 25 years.
He noted that he was particularly impressed with how our community has come together to protest the biased Nakba exhibit at the Canadian Museum for Human Rights.
He also spoke of the many supporters that we have among non-Jewish Canadians – singling out, as an example, the police officer in Belleville who put his own life on the line protecting the city’s only Jewish congregation from a terrorist attack during yom tov services.
The last word went to Jeff Lieberman, who thanked all the members of our community who have contributed to the CJA campaign this year, as well as our many non-Jewish friends who continue to stand with Israel and the Jewish community.
Local News
Enrolment in videographer/photographer Jeff Gordon’s education programs growing exponentially
By MYRON LOVE When last I spoke with local videographer/photographer Jeff Gordon early last year, he had just launched his new training program for budding photographers and videographers. Now, about 20 months later, he is happy to report that his new course has grown well beyond his original expectations.
“My program has already graduated more than 100 students – with another four sessions beginning in September,” says the founder of JAG Videos and Photography. “I have recently introduced a new training program geared to organizations and businesses and have digitized my courses so that they can be accessed from anywhere in the world.”
What is unique about what Gordon is doing in that this is the only educational program that combines photography and video. “Up until now, the only options for anyone interested in learning the art of photography or making videos has been either Red River College or the University of Winnipeg,” Gordon pointed out in that earlier Post interview. “I recognized a niche here and my goal is to fill this gap.”
He launched his educational initiative in mid-January in his new studio behind his north River Heights home with three classes a week – one strictly for teenagers – over 16 weeks.
“The response exceeded my expectations,” he said in that earlier interview. “We sold out quickly and I have a waiting list. I am teaching the students everything I know about photographer and videography. The curriculum is easy to follow.”
Gordon’s interest in photography and videography – and teaching, he recalled, came about through his previous career as a musician. The graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, and later, Shaftesbury High School – began playing drums in high school.
After high school, he enrolled at the Los Angeles Music Academy. In 2006, he graduated from the jazz program at Grant MacEwan University in Edmonton. His professional credits include 16 years as a drummer with the Sarah Sommer Chai Folk Ensemble, and five years as a member of a touring band called “Driver.”
It was while performing with “Driver” that he began doing videography. “I have always been fascinated by technology,” Gordon said. “While on tour, I began making videos of our live concerts. I would set up four or five cameras to record the shows.”
In 2014, Gordon took the plunge and dove into photography and videography full time with the founding of JAG Videos and Photography. He started with weddings and gradually started to develop a commercial and corporate clientele. He reported that he does a lot of head shots for businesses. He has also done a number of TV spots for Global and Corus.
Gordon’s curriculum is his own creation, based on his experience and a previous training manual he wrote years ago for an entirely different group of students: drummers.
“I used to have as many as 40 students at a time,” he recalled. “I really enjoy teaching. I love expounding on subjects I am passionate about.”
Gordon’s first foray into teaching had a focus on helping businesses and organizations, government departments and agencies enhance their online presence.
“Increasingly, we are in a digital world,” he points out. “Businesses need staff who are adept at making videos and taking photographs. Companies need staff who are able to create videos for them to promote the business online. I can customize my training programs to the needs of my clients to create their own social media and marketing materials.”
Gordon notes that this outreach wasn’t initially part of his expansion plans. “I had people coming to me for this training because there is no one else providing this kind of education,” he observes.
Gordon’s major new development this fall is that he has built and launched a full digital version of his course – which he calls The JAG Creator Academy. “Going digital has opened the training up beyond Winnipeg and makes it available to people globally,” he points out.
“I developed a website, filmed all my tutorials and recorded the video,” he says.
“I even have a sponsor for it,” he adds. (That would be Evoto – an AI-powered photo editing software built specifically for professional photographers.)
The program is only available in English but, Gordon reports, there has been a lot of interest so far.
The next stage in the evolution and growth of Gordon’s move into education will be a program which will coach businesses on SEO (Search Engine Optimization) – and which will involve helping businesses access Google and get their name at the top of search results.
“SEO is what has helped my business stay at the top of Google (searches) and in demand all these years,” Gordon notes. “I am running ads for my new SEO programming on Facebook and Instagram. I am anticipating that I will draw clients from across Canada and the United States.”
While he is still in demand locally as a photographer and videographer, he notes, the education side has also become a full-blown business of its own and, he reports, he is looking to hire additional staff.
As well, he is continually adding new topics and courses to his offerings.
Readers who may be interested in contacting Jeff can find him through his website, which is www.jagvideos.com.
