Local News
Simkin Centre receives positive review from WRHA following unannounced inspection
By BERNIE BELLAN As a result of the many problems associated with personal care homes in Winnipeg, the Winnipeg Regional Health Authority has been conducting unannounced inspections of personal care homes throughout the city.
On May 26 a team of five, including three representatives from Manitoba Health and two from the WRHA, visited the Simkin Centre.
Their report was released July 5.
The team assessed the Simkin Centre in 15 different areas. In conducting the review, the team members spoke with 10 different residents of the centre along with 24 staff members. In addition, 17 different family members also responded to questions posed by the team. The report does not make clear the process by which respondents were chosen to respond to questions.
Respondents were asked to answer questions with one of six possible responses:
Always; Usually; Neutral; Rarely; Never; No comment.
When it came to residents’ responses to questions, they were generally quite positive. For instance, when asked “Do you find this home to be clean and comfortable?” five residents responded “Always,” while five said “Usually.”
When asked, “Do you feel safe in this home?” nine answered “Always,” while one answered “Usually.”
There were 10 questions posed to residents altogether. The one question that elicited only one response of “Always” and only two responses of “Usually”, but six “Neutral” responses was this: “Do you like the food here?”
In follow-up comments the review noted that residents were asked, “If you could change three things about this home, what would you change?”
The one area that received the most responses had to do with food. The review noted that “Four of the ten residents interviewed identified food and the menu as something they would change such as: more resident preferences, variety in menu, food familiar to this generation, better food and more diverse menu that reflects the diverse population.” (emphasis mine).
Readers of this paper might recall that a few months back we delved into the question whether having to serve only kosher food at the Simkin Centre was having an effect on the overall quality of the food served to residents. At the time we noted that many privately run Jewish personal care homes in the United States had begun offering both kosher and non-kosher meals to residents.
At the same time we wondered just how many residents of the Simkin Centre were not Jewish. We had written that anecdotally we had been told by some residents that there was a much higher proportion of non-Jewish residents at the centre than had previously been the case.
In response, Gerry Kaplan, Chair of the Simkin Centre Board of Directors, wrote: “Regarding the ratio of Jewish to non-Jewish residents, over the years approximately 60% to 65% of our residents have been Jewish. As Laurie Cerqueti (CEO of the Simkin Centre) noted when you contacted her, the numbers vary over time.”
In response to an email I had sent to Laurie Cerqueti on July 13, asking her how many of the residents at the Simkin Centre currently are not Jewish, Laurie wrote back (on July 18): “We currently have 90 non Jewish Residents living at the Centre” (emphasis mine).
(Ed. note: That figure equates to 45% of the residents at the centre, if the centre is at maximum capacity). Laurie added: “ We continue to be the home of choice for Jews and non-Jews that require personal care home services. As I have mentioned previously, people from the Jewish community are priorized for admission to Simkin and are admitted pretty much immediately.”
With regard to the quality and diversity of food, however, Rabbi Yosef Benarroch, Spiritual Leader of the Adas Yeshurun-Herzlia Congregation, also head of the Vaad Hakashrut of Winnipeg, objected to my contention that the quality of food at the Simkin Centre was not as good as it could be if the Simkin Centre were not required to remain fully kosher. Rabbi Benarroch wrote in a January email: “I was quite surprised to read your piece on the Simkin advocating for the facility to go non kosher and provide packaged meals for those who want kosher. In the seven years that I have been overseeing Kashrut at the Simkin there has not been a single such request. Not from the administration, not from residents and not from families including the non Jewish residents. The quality of the food is excellent and I can say this first hand with my mother being a resident.”
The responses from residents to other questions were unilaterally positive; however, one should bear in mind that the sample size (10 residents out of a total population that could be up to 200 depending on the number of vacancies at any given time) of residents was quite small. Also, one might bear in mind that many of the residents are not in a position to be able to respond in a cogent manner to questions of the sort that the review team posed.
Still, when it came to responses from family members (of whom there were 17 who gave responses), again the responses were generally quite positive, ranging from 15 out of 17 responding “Always” to two questions about whether the staff treats family members respectfully, to does the staff take time to talk to you and answer your questions?
Following are some comments from family members:
“The following statements are from my Mom, when asked what do you feel about her unit. ‘Everything is so clean’, ‘I feel safe’, ‘very well trained’, ‘I enjoy the activities’, ‘the food is good’, ‘caring and kind’, ‘you’re funny’, ‘I love their smiling eyes’, ‘staff are good natured’, ‘patient’, ‘fast response’, ‘loving’ and ‘I feel cared for’. I feel so blessed and comforted that my Mom is at Simkin. The communication is outstanding! The nurses and doctors and entire team treat my Mom like their own. Her above comments tell our story. I am so impressed with the safety protocols, meal delivery, personal protective equipment supplies, housekeeping and medical care. Simkin was our first choice at paneling and it still is our first choice after six months.”
“Some patients need more fluids so they should be encouraged to drink more.”
“I am grateful to all staff. COVID has been awful but staff have been heroic.”
When it comes to staff responses to questions, while the general attitude was quite positive, the one area that jumps out has to do with staffing, where six out of the 24 respondents answered either “Neutral” or “Rarely” in response to the question: “Do you feel there is adequate staffing in your department to complete all work required?”
However, when it came to assessing the Simkin Centre’s response to dealing with infection control and prevention during Covid, the responses were overwhelmingly positive, with 24 respondents saying the centre “Always” or “Usually” responded well.
Many of the staff added comments about working at Simkin. The issue of wanting higher wages surfaced several times. Here are all the comments received from staff:
“It has been 5 years since our contract was renewed. I am considered an essential worker but they can’t give me a cost of living raise.
“Simkin Centre has a strong sense of teamwork. Management builds strength in their team by assigning responsibilities and training for the job they are trained to do. When things are not going well, nursing management has an open door policy to take forward any issues, concerns and frustrations. Problem solving is key at Simkin. We meet as a team and work quickly to problem solve, educate, train or adapt to the situation in front of us. The slogan Simkin strong / Simkin cares. It has built morale with all departments.
“I am quite happy with management. They do try and provide what we need.
“PCH’s need more funding to hire more staff to increase the resident’s quality of life and to decrease staff burn out, both physically and mentally. The pandemic has proved that we need to do better for PCHs, now more than ever.
“An amazing facility! I couldn’t imagine working anywhere else. The care at the home is second to none!
“I have worked her (sic.) at Simkin for over 25 years. And have always enjoyed it for the opportunity of having a full time job and doing something that helps others.
“There are always things that can be improved BUT overall, Simkin is a good facility to work at. Recreation is a priority and has a healthy budget.
“Barely functioning on my department due to lack of staffing. People are stressed out and overworked. Almost always have to expect to work short and extra hours. Long time casuals and part timers don’t like to pick up hours because work environment is not enjoyable or feel it’s worth it.
“We need additional staffing for housekeeping and we need increase for
Local News
March of the Living 2023 participants form Taste of Hope project to help honour the memory of Holocaust survivor Alex Buckman
By BERNIE BELLAN The March of the Living is an annual two-week international educational program that brings thousands of students and adults to Poland and Israel to study the Holocaust, Jewish history, and the rise of the State of Israel. Founded in 1988, it features a 3-kilometer silent walk from Auschwitz to Birkenau on Yom HaShoah (Holocaust Remembrance Day).
Attendees on the march are accompanied by adults, some of whom themselves have been Holocaust survivors.
Following the week in Poland, participants travel to Israel to observe Yom HaZikaron (Israel’s Memorial Day) and celebrate Yom HaAtzmaut (Israel’s Independence Day), marking a journey from darkness to life.
For many years the coordinator of the march in Winnipeg was Roberta Malam, working on behalf of the Jewish Federation of Winnipeg. More recently Abby Flackman filled that role, and now the person in charge is Lindsey Kerr.
Since its inception 37 years ago the March of the Living has become a rite of passage for many young Winnipeg Jews who have been able to participate as an organized group from Winnipeg and combine visits to the death camp at Auschwitz-Birkenau in Poland with the subsequent trip to Israel.
Then – the Covid pandemic hit – in 2020, and the March of the Living was put on hold for two years – in 2020 and 2021.
In 2022, the March of the Living resumed, but there was no organized contingent from Winnipeg participating. (There may have been some Winnipeggers who did go on the march that year, but if there were any they would have been part of a general Canadian group since there was no Winnipeg coordinator that year.)
In 2023, however, once again a very large contingent of young Canadian Jews – 51 altogether, of whom approximately two-thirds were from Winnipeg, went on that year’s March of the Living. That particular march was memorable for many reasons, including the fact it was the last full march since 2019 and was to remain the last march to have an organized Winnipeg contingent in the past six years as the years 2024 and 2025 were interrupted by the war in Gaza. (There were smaller marches held in 2024 and 2025, but again there was no organized contingent from Winnipeg.)
Recently, we were contacted by one of the participants of that 2023 march, Ethan Levene, who asked us whether we’d be interested in running what turned out be a very poignant story about one particular aspect of that 2023 March of the Living.
Here is what Ethan wrote:
“In April 2023, the Coast to Coast Canadian delegation of March of the Living was privileged to travel with Holocaust survivor Alex Buckman (z”l). March of the Living is a Holocaust education trip that allows participants to visit and bear witness to the sites of the Holocaust. Unfortunately, while sharing his story in Poland, Alex passed away. However, the impact he left on us students was immeasurable.

“While speaking to us in Warsaw, Alex told us the story of his Aunt Becky’s gâteau à l’orange (orange cake). While in Ravensbruck concentration camp, his aunt managed to write down this recipe. After his parents’ murder, his Aunt Becky went on to raise Alex after surviving. In addition to sharing his story, Alex tasked us with baking the cake with family and friends.
“Out of this, a group of alumni from our trip have created this project: ‘A Taste of Hope.’ On February 1st, university students from over 5 universities across Canada will come together to bake the gâteau à l’orange and hear Alex’s story. Proceeds from the event and this fundraising page will support the World Federation of Jewish Holocaust Survivors and Descendants. Alex was heavily involved with this organization, whose mission is to both create community for Holocaust survivors and their descendants and educate about the Holocaust to help fight against antisemitism and all forms of bigotry and hate.
“Here is information from our fundraising page for the event – ‘A Taste of Hope’: Fundraising for A Taste of Hope.
Ethan added that “it’s completely student led, all by alumni from our 2023 trip attending university at these various locations across Canada; Winnipeg, London, Kingston, Montreal.”
He also added: “Follow us on instagram@tastehope.“
Here is a link to a CBC story about Alex Buckman: Alex Buckman story
In a subsequent email Ethan gave the names of Winnipeggers who are involved in A Taste of Hope: Ethan Levene (studies at McGill), Zahra Slutchuk, Alex Stoller (studies at Queens), Coby Samphir, Izzy Silver (studies at Waterloo).
He also added names of others who are involved in the project: Jessie Ages, Anneke Goodwin, Lilah Silver, Ella Pertman, Ellie Vogel, and Talia Cherun.
To find out more about March of the Living in Winnipeg go to: March of the Living
Local News
Young Researcher Eryn Kirshenbaum 2025 recipient of the Institute of Cardiovascular Sciences prestigious Dr. T. Edward Cuddy Award
By MYRON LOVE Fifth year University of Manitoba Faculty of Sciences Microbiology student Eryn Kirshenbaum is this year’s recipient of the Dr. T. Edward Cuddy Student Award in recognition of her excellence in research under the supervision of Dr. Inna Rabinovich-Nikitin, Assistant Professor of Physiology and Pathophysiology, University of Manitoba and Principle Investigator in Women’s Heart Health Research at the Institute of Cardiovascular Sciences at the St. Boniface Hospital Albrechtsen Research Centre.
When asked for her reaction to learning she was the 2025 recipient of the student award, Kirshenbaum says “I was so honoured, humbled and excited to have been nominated and then chosen as the recipient out of many well deserving students.”
Rabinovich-Nikitin, Kirshenbaum’s mentor, says “This is Eryn’s third year working in my lab and I am incredibly proud of her for winning the Dr. T. Edward Cuddy Research Award.” She adds: “It is a truly deserved honour. Since joining my laboratory in 2023, Eryn has shown an exceptional combination of technical skill, intellectual curiosity, and professional maturity, becoming an integral contributor to our research on women’s heart health, an area of growing scientific importance that demands both rigorous methodology and a strong understanding of sex-based differences in heart disease.
“Not only has Eryn provided invaluable experimental support, but she has also taken on a leadership role in training new students and has demonstrated a strong commitment to collaboration and mentorship.”
In return, Kirshenbaum notes that she has “learned a lot from Dr. Rabinovich-Nikitin. She is a great mentor and I look forward to learning and growing even more under her leadership”.
The T. Edward Cuddy Award is one of 12 awards presented annually by the Institute of Cardiovascular Sciences in partnership with the University of Manitoba.
The 27th Annual Institute of Cardiovascular Naranjan Dhalla Awards were held on December 2nd and 3rd as part of a two-day conference comprised of a scientific forum and awards ceremony. The awards celebrate the leadership of individuals who have profoundly influenced the advancement of cardiovascular research, medicine and health education, including, in previous years, Nobel Prize winners and Gairdner Award Scholars. The Institute of Cardiovascular Sciences Gold Medal was awarded to Dr. Stanley Nattel, Director of the Montreal Heart Institute for his outstanding contributions to advancements in cardiac arrythmias and patient care.
Eryn Kirshenbaum, the daughter of Barry and Kim Kirshenbaum, says she was always interested in understanding the functioning’s of the human body, in particular the heart, which has fit with her desire to pursue a career in medicine and possibly continued heart health research.
A graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, Ecole River Heights, and Kelvin High School French Immersion, Eryn says that she has always been interested in science, particularly cardiology. She reports that she has assisted as co-author on 5 research papers, including one where she was the primary author, focusing on women’s heart health and how heart disease affects women differently than men. That paper also investigated the connection between disrupted circadian rhythms and heart disease, specifically related to individuals with irregular sleep patterns, such as shift workers.
Eryn notes that, in addition to her university studies and research activities, she works part time as a Medical First Responder with St. John Ambulance – an activity which complements her medical research. “With St. John Ambulance, I have had calls dealing with the early stages of heart attacks and strokes as well as basic first aid,” she notes.
Readers might also run into Eryn at many Jewish celebrations such as Yom Ha’atzmaut, where she helps her dad with the family entertainment business.
While her ultimate goal, she says, is to practice medicine, she adds that she is really enjoying doing research.
Local News
Young entrepreneur Noah Palansky and partner Jordan Davis are the first Winnipeggers to crack Forbes Magazine’s “top 30 Under 30” list
By MYRON LOVE From a very young age, Noah Palansky has demonstrated initiative and leadership. I first met and interviewed Palansky in 2011 at a low point in his life. His mother, Naomi Palansky, had sadly passed away at a young age. The then 12-year-old channeled his mourning into action. With his younger sister, Lexi, by his side – and the support of his father, Bruce – the preteen entered a team in the annual CancerCare Manitoba Foundation Challenge for Life. For the next few years, Palansky’s teams – under the banner, “Kids Count” – raised thousands of dollars for cancer researched.
Fast forward to 2019. Palansky was by then a young adult with a new initiative. The year before, he and a couple of friends had entered a potential business proposal in a competition sponsored by Winnipeg-based North Forge, Canada’s only start up incubator and fabrication lab, and won the top prize.
In that 2019 story, the young entrepreneur recalled how he came up with idea for his new business – TAIV (the AI stands for artificial intelligence). In the spring of 2018, he recounted, at the height of the Winnipeg Jets playoff run, he and his girlfriend were watching the game on a big screen while having drinks in a restaurant when an ad appeared onscreen promoting a rival restaurant and advertising the same drink he was imbibing – at a lower price.
“That ad gave me the germ of an idea,” he said in that earlier interview. “I immediately spoke to the restaurant manager and asked how he felt about the ad,” he recalls. “He was not pleased.”
That germ of an idea has developed into a highly successful new business venture. The idea that was put into practice has landed Palansky and his partner, Jordan Davis, on Forbes Magazine’s 30 Under 30 list in the Marketing and Advertising category. The duo are the first Winnipeg-based entrepreneurs to have received this honour.
“It came as a complete surprise,” Palansky responds. “We had no advance notice that we were even being considered for this recognition.”
Since TAIV officially launched in 2021, the company – still based in Winnipeg – has grown to a workforce of about 80 – most of whom are based here. Palansky notes that TAIV also has sales offices in New York, Chicago and Los Angeles.
In the past four years, TAIV has built a presence in nearly 5,000 venues across the United States. The company works with brands like Coke, Pepsi, Netflix, T-Mobile, FanDuel, Fox, and United Airlines.
“The way this works,” Palansky explained to this writer in 2019, “ is that if you are in Boston Pizza, for example, watching a Jets game and a commercial comes on, our software will switch the commercial to an ad for Boston Pizza.
“We make a little box that sits between your cable box and the TV. Our box can detect when a commercial is coming on and switch the ad out for one promoting the restaurant or store the box is in.”
For larger enterprises, Palansky notes, TAIV produces a web app that allows the company to switch its own in-house ads for the ads that would be appearing on screen.
In a statement by North Force celebrating Palansky and Davis’ achievement, Palansky is quoted as saying that “the Forbes achievement offered a rare moment to pause and reflect.
“There are very few moments where a third party reaches out and says, ‘We’ve noticed what you did, and we think it’s awesome.’ This felt like one of those rare moments.”
The North Forge report also sees the recognition as a win for the community.
“I wish we had more Winnipeg entrepreneurs on the global stage because it’s really good for the local ecosystem,” Palansky is quoted as saying. “I’m trying to do what I can to help others get off the ground.”
Palansky and Davis are looking forward to going to Phoenix in April for the official presentation.
He adds that TAIV continues expanding across North America, strengthening partnerships, and onboarding advertisers as the network grows. For local venues or businesses interested in installing TAIV or exploring advertising opportunities, the company welcomes inquiries at hello@taiv.tv.
