Local News
Winnipeg Jewish community organizations take steps in reaction to spread of Coronavirus
By BERNIE BELLAN
(Posted March 13, 5:00 pm, updated March 14, 15, 16, 17) As governments, businesses, and organizations throughout the world assess just what steps are necessary to take in order to halt the spread of the Coronavirus (COVID-19), Jewish organizations in Winnipeg have also begun to adopt new measures in reaction to the extraordinarily swift spread of the pandemic.
Posted Tuesday, March 17
2020 JFM Luncheon in support of the Women’s Endowment Fund cancelled
It is with profound disappointment that we announce the cancellation of the 2020 Jewish Foundation of Manitoba Luncheon in support of the Women’s Endowment Fund.
Due to an abundance of caution concerning the COVID-19 virus, the Foundation feels it is our responsibility to be proactive, and conscious of the safety and well being of our community during this unprecedented time.
We would like to thank all of our generous sponsors and ticket holders for your gracious support! In the coming days, JFM staff will be reaching out to everyone who has purchased tickets or given sponsorship.
48th Annual Rady JCC Ken Kronson Sports Dinner Cancelled Due to Ongoing Coronavirus Pandemic
In an effort to mitigate any potential spread of the Coronavirus (COVID-19) illness, the 48th Annual Rady JCC Ken Kronson Sports Dinner has been cancelled. It was scheduled to take place Tuesday, May 12, 2020, at the RBC Convention Centre Winnipeg.
“The health and safety of our supporters and our community is paramount,” said Al Greenberg, 2020 Rady JCC Sports Dinner Committee Chair. “While we are all extremely disappointed, this was a simple decision to make. We must do our part in the global fight of curbing this pandemic.”
This will mark the first time in its 48 year history the annual fundraiser will not be held.
“We will be directly contacting all of our ticket purchasers and sponsors in the coming days to let them know what their options are going forward,” said Greenberg. “For now, we ask everyone to stay safe and maintain social distancing.”
The event was to feature NHL Commissioner Gary Bettman as its keynote speaker with Carol and Neil Duboff as this year’s Sports Dinner Honourees. Title Sponsors were Paul Winestock and Brendan Rodgers of RBC Wealth Management Dominion Securities.
The annual event – the largest of its kind in Manitoba – raises funds to enable the Rady JCC to provide scholarships, camperships, and community service programs for those in the community who need them most regardless of financial situation, ability, age, or cultural background.
Posted Monday, March 16 4:30 pm:
In the latest developments the Rady JCC and the Shaarey Zedek have now shut down operations completely – except for the day care operations run by the Rady JCC. Here are emails received from Rob Berkowits, Executive Director of the Rady JCC and from the Shaarey Zedek:
I am sharing information about the ongoing status of the Coronavirus (COVID-19) pandemic as it relates to all Rady JCC operations going forward. Please remember the health and safety of our Rady JCC members, stakeholders, and staff must be our top priority with every decision our Board of Directors make.
Over the last 72 hours, multiple new cases of COVID-19 have been identified throughout Canada including here in Winnipeg. The Manitoba Health Minister is suggesting that citizens do not partake in large public gatherings where the risk of COVID-19 spread can increase. We are also anticipating the provincial and federal governments to make announcements shortly calling for the closure of all non-essential services.
As of 3:00 p.m. Monday, March 16, 2020, we have shut down all Rady JCC operations for the foreseeable future. All off-site Rady JCC programming is cancelled/postponed until further notice as well.
From the Shaarey Zedek:
In consultation with staff and our Board Executive, it has been decided that as a precautionary measure we will be Closing Congregation Shaarey Zedek effective immediately for all Services and Programs scheduled to be held in our synagogue.
The building itself will remain open but operating on a limited staff basis. The reduced operating hours for the building will be 7:30 a.m. to 6:30 p.m. Our Rabbis and Lay Clergy will be here for consultation and can be reached as follows:
Posted Friday, March 13:
On Thursday, March 12 the Jewish Learning Institute (of Chabad Winnipeg) issued an email announcing that an event that was to take place on Wednesday, March 18, a “Challah Bake”, was now being taken “online” instead.
The email stated that “In light of the recent developments regarding the Coronavirus (COVID-19), and following recommendations from Canada.ca guidance documents, we have decided to take the Challah Bake online.
“The event will be streamed live at the original date and time, at 7:00 pm on Wednesday, March 18. Now everyone can participate from the comfort and safety of their homes. All ticket holders will receive an email on Wednesday morning with a link to the live feed.”
On Friday, March 13, the Jewish Heritage Centre of Western Canada announced that the Kanee Lecture, which was to delivered by Daniel Gordis on May 13, has been postponed until the fall. JHCWC Executive Director Belle Jarniewski explained that Gordis is currently in Israel and, as flights from Israel have been drastically curtailed for the time being, the decision was taken to postpone the lecture.
The Jewish Federation has been in constant contact with Jewish organizations – as events have been fast moving. One of the first cancellations announced by the Federation was the March of the Living, which was scheduled to take place beginning April 21 in Poland. Elaine Goldstine, CEO of the Federation, said that she was sad to have to tell the 24 students who had signed up from Manitoba that this year’s march had to be cancelled.
In an email sent to this paper Friday morning March 13, Goldstine wrote that “We do have a plan moving forward. The campus ramped up cleaning procedures as well. We sent a email to our staff and to our beneficiary agencies about staying home if sick, wash hands more frequently, etc . Campus has provided disinfectant wipes for all offices.”
Later in the afternoon Goldstine issued an email, which said in part: “I want to assure you that we are taking proactive measures to ensure that the Asper Jewish Community Campus and the facilities contained herein are safe, clean and that there are protocols in place to ensure that they stay that way. There are currently no plans to close the facilities to visitors, however, certain programs and events may be rescheduled or canceled. Updates pertaining to community programs or events will be communicated by their respective planners.”
The Shaarey Zedek did not cancel Saturday services, although the synagogue did issue this notice:
Services
We are still planning for Shabbat Services (including our Family Service) to be held here tomorrow morning and for the immediate future. There will be some modifications during the services to reduce personal contacts including holding the services in the Sanctuary which provides for more social distancing (more room to spread out). We have created new copies of our Shabbat Siddur. We will provide brand new Kippot for those that require them and ask that you keep them for your personal use. Do not return them to the basket! Daily Minyans are still being held.
Shabbat Kiddush
Services will be followed by our traditional Kiddush as usual. However, there will be some modifications, most notably being that our serving staff will be responsible for providing the food as opposed to the usual practise of everyone helping themselves. This provides an extra layer of protection for each one of us.
The Rady JCC has canceled all cultural programming. On Friday afternoon, March 13, Rob Berkowits, Executive Director of the Rady JCC, issued the following email (abridged): Today, we have made the correct decision to postpone/cancel all events effective now until April 28, 2020. As of right now, the Fitness Centre will remain open.
The Winnipeg Jewish Theatre has postponed its next production, “Narrow Bridges”, which was scheduled to open March 28. It is now slated to run next year.
We contacted Faith Kaplan of the Adas Yeshurun-Herzlia Congregation to ask whether the Caroline Glick lecture, scheduled for May 4, has either been postponed or canceled. As of the time of writing this, no decision has been taken.
As further updates occur, we will post them to this website.
Posted March 14: We have been advised that a program planned for Sunday, March 15 celebrating the legacy of Jews & chess in Winnipeg, which was to have taken place in the Multipurpose Room of the Asper Campus has now been canceled.
In response to a query sent to a spokesperson for the WRHA asking about any measures that might have been implemented at the Simkin Centre (as well as any other PCH’s under the supervision of the WRHA, we received the following response:
Our WRHA Long Term Care program is in regular communication with all Long Term Care facilities in Winnipeg. We connect regularly to remind and reinforce with all these facilities to follow the outbreak management and influenza management protocols that are already in place as standard operating procedures in response se to COVID-19.
In addition, we have enacted Incident Command in Long Term Care which includes regular conference calls and communication with all facilities to ensure all facilities remain fully up to date on COVID-19 information, and to promote a consistent approach in their address of concerns related to COVID-19.
Visitor restrictions are in place as per Public Health direction. Group recreation activities are also being limited in accordance with the social distancing guidelines. Staff screening continues to take place through our regional occupation health officers.
Staff are being reminded to follow standard infection prevention and control protocol (such as regular hand washing, and staying away from work when sick) to promote the safety and health of the residents we serve.
Updated Sunday, March 15: We just received an email from Laurie Cerqueti, CEO of the Simkin Centre, asking me to let readers know they do not want visitors there.
The Gwen Secter Centre had originally planned to remain open and continue offering programming – to members only. But, on Sunday, March 15, we received the following email from Gwen Secter Becky Chisick, informing us of a change in plans: “
n response to COVID-19, Gwen Secter Creative Living Centre will be cancelling all programming. The Wednesday program will be cancelled until after Passover. All exercise programs, concerts and social programs are cancelled until April 6 (for now). We will reassess and provide updates as we have them Operating hours will be reduced in order to limit traffic and third party services. At Gwen Secter we are talking all necessary precautions to ensure everyone’s health and safety.
“The kitchen will continue operations. Kosher Meals on Wheels will run and we will continue to accept your Passover catering orders.
“Our staff will still be in the building and available to answer questions.
“Thank you & be well!”
Updated March 16
The Winnipeg Jewish Theatre announced that its upcoming production, “Narrow Bridge”, which was slated to open March 28, has been postponed until next year. Here is a portion of the WJT announcement:
“In order to contribute to public health efforts, we have decided to cancel the upcoming run of Narrow Bridge by Daniel Thau-Eleff and move its world premiere into our 2020-2021 season. Narrow Bridge will replace the previously announced production of Trayf by Lindsay Joelle from March 4 – 14, 2021.
“During this time our administrative operations will continue, with staff working from home where possible. We will continue to check our office voicemail and email on a daily basis Monday – Friday. The box office will be contacting all ticket holders for Narrow Bridge to ensure that they are aware of the cancellation.”
Sunday, March 15, Gray Academy issued the following notice on its Facebook page: “Monday, March 16, will be our last day of in-class learning until Passover Break.
“Tuesday, March 17 and Wednesday, March 18 will be In-Service days. Teachers and staff will use this time to put plans and processes into action for remote learning for all grades.
“Remote learning will begin on Thursday, March 19 for all grades.”
Local News
Human Rights Museum announcement of “Nakba” exhibit sets off hornet’s nest
By BERNIE BELLAN On November 19, during its Annual Public Meeting, the Canadian Museum for Human Rights (CMHR) announced it will be mounting an exhibit titled “Palestine Uprooted: Nakba (sometimes spelled as ‘Nagba) Past and Present,” focusing on Palestinian experiences, confirming it will open in June 2026. The CMHR website said that “This announcement follows years of advocacy from Palestinian Canadian groups, with the exhibit aiming to share Palestinian perspectives on the 1948 catastrophe.”
That announcement set off a storm of reaction from within the Jewish community, especially from the Jewish Heritage Centre for Western Canada, the Jewish Federation of Winnipeg , and the Centre for Israel and Jewish Affairs.
The primary concern raised by representatives of all three of those groups was that having an exhibit on the Nakba without also having an exhibit on the forced displacement of Jews from Arab countries in 1948 would offer a distorted perspective of what happened during Israel’s 1948 War of Independence.
We have been reluctant to wade into this hornet’s nest as no matter what we write it is bound to lead to some individuals saying that we haven’t been balanced, but we did decide to go ahead and try to offer some idea of how this exhibit came about.
Our primary source was an interview that Isha Khan, CEO of the Canadian Museum for Human Rights, did with Sierra Sanders of CBC’s Information Radio on November 21.
Following are some excerpts from that interview. (It has been edited for clarity): Khan began by explaining that what the museum will be mounting is “an exhibit that shares the experiences of Palestinian Canadians who have experienced the Nagba or our intergenerational survivors. And it uses multimedia, so a number of different art forms, text and art and interactive to share their experiences and the human rights violations that are related to force displacement.”
Sanders asked: “And so I understand the Palestinian community has been lobbying for years for an exhibit like this or something like this. When was it decided that the museum would be doing an exhibit like this?”
Khan: “So it’s both true that Palestinian Canadians and others have been asking us – demanding that that there be more content in the museum that it shares their experiences. And we’ve been working on this for the last four years because we made the decision that absolutely we need to share these stories that are human rights stories about displacement and and so we’re at the stage where we can announce the exhibit and want people to come see it.”
Sanders: “… I understand the Palestinian community was a part of the conversations when it came to this exhibit. Who did you if you can tell me, who did you consult with during the process of this exhibit?”
Khan: “Yeah. So, in the same way that we really tell any story that you see in an exhibit here in the museum, we rely on the lived experiences of people who have experienced those atrocities or affected communities. And so we’ve been working and consulting with a really wide network of Palestinian Canadians and others from across Canada to to help ensure that we share their story that they’ve entrusted and their stories that they’ve entrusted with us in a responsible way.”
Sanders: “…and why is this exhibit important to the CHR?”
Khan: “The CHR is a museum for human rights and our job is to tell stories, to share stories that enable people to reflect, to understand human rights, to navigate the human rights issues of our day. This exhibit is going to be in our rights today gallery. So, it’s about contemporary issues and there’s no question that people are looking for information. They’re looking to better understand what to do with the information that they have around them, around the Nagba and the Palestinian experiences.”
Sanders: “And what does the museum hope visitors will take away from it and what kind of conversations are you hoping to start with this exhibit?”
Khan: “We hope that people will come and see this exhibit. We hope that by being exposed to or being able to touch and and feel Palestinian experiences of forced displacement that they’ll be able to understand the human rights impacts that displacement can have on people and draw connections to other situations in history and today. Every exhibit that we tell takes stories from the past often and allows people to apply those principles and the feelings and the reflections that they have so that they can better understand human rights today and they can actually take action and do something about it.”
Sanders: “So the announcement of this exhibit has stirred up some concern from the Jewish Heritage Center of Western Canada and they’re worried the exhibit will lack balanced scholarly research and and key historical and current geopolitical context. What’s your response to this concern? “
Khan: “We understand that there are people who are who are concerned, who are worried about what the exhibit may do. What I can share is for one, we’ve had a long really long good history working with the Jewish Heritage Center of Western Canada on Holocaust remembrance and other important issues related to combating anti-semitism. This exhibit isn’t a historical retrospective. This exhibit is about the experiences of Palestinian Canadians who have lived through forced displacement and their families. So it’s told from their perspective, from their eyes, just like many other exhibits in the museum are. Currently we’re running a major exhibition on the LGBTQ purge and it’s told through the eyes of survivors, their words, their stories in order to impact others and help them understand what happened at that time. The Palestinian and Jewish community – they are kind of intertwined in their own ways.”
Sanders: “Do you think that the Jewish community should have been consulted in the curation of this exhibit?”
Khan: “The exhibits that we develop are for all people. As a museum for human rights, we try to share stories that allow people to make connections between human rights violations occurring around the world and here in Canada. We understand that there is a question about how the exhibition was developed. This exhibition was developed with a big team of researchers, academics, a curator who leads the choice making around art and design and many others. And that’s how we do our work. The development of this exhibition has the same rigour as any exhibition we develop. And we do that because we feel responsible for ensuring that if a community or individuals entrust us with their stories, we’re going to make sure we share them responsibly. We really steward others other people’s stories and we really encourage people to come and see the exhibit to help answer some of those anxieties that they may have.”
Sanders: “Now, so the Jewish Heritage Center of Western Canada is pulling out of a partnership with the museum to mark International Holocaust Remembrance Day because of the this exhibit. How will this impact the museum’s ability to provide Holocaust education and programming to combat antisemitism?”
Khan: “We remain absolutely, unwaveringly committed to combating antisemitism. We have a gallery that allows people to examine the Holocaust. We do Holocaust Remembrance Day programming every year in addition to talking about anti-semitism in our school tours and education programs and public tours. We will continue to do that work. We’ve worked with Holocaust memorial sites and organizations across the country and around the world. We hope to continue to work with the Jewish Heritage Center of Western Canada in the future.”
As has been noted, there was fierce reaction from many different organizations in the Jewish community over the announcement that the CMHR would be mounting an exhibit on the Naqba. However, it’s not clear whether there is an official spokesperson for the Jewish community – or if there ever was just one spokesperson.
But, what we were really interested in finding out from the CMHR was when did this idea to mount an exhibit about the Naqba really begin so, on December 7, we sent this query to someone by the name of Amanda Gaudes, who was listed as a Media Relations Specialist for the CMHR on its website:
Hi Amanda,
I’m the consulting editor of the Jewish Post newspaper, also publisher of the jewishpostandnews.ca website.
I’m interested in doing a story about the upcoming Nakba exhibit but, unlike others in the Jewish community who may have been in touch with you, I aim entirely for objectivity – much as that term seems to have been devalued in recent years.
I have no interest in rehashing the arguments that have been raised by members of the Jewish community about fairness and giving equal weight to the expulsion of Jews from Arab countries in 1948 if I’m reporting on what had led the museum to want to mount this exhibit at this time. While I don’t dismiss the validity of those arguments, I find them all too predictable in the sense that they level the same tired criticisms of an exhibit simply because the name “Nakba” is offensive to them in and of itself.
I, myself, can appreciate what impact the expulsion of Palestinians from their homes had. I’ve lived in Israel and have seen the results of that expulsion first hand.
What I’d like is the opportunity to give a full airing of what had led the museum to want to mount this exhibit after all these years – without rebutting anything anyone might have to say. Of course, I’d love to know more about the decision making process, but I rather expect that much of that will remain confidential. However- if you take a look at what’s been said about me online, you can see that I’m not afraid to plunge into discussion of subjects that many in our community would rather remain untouched.
Then, if there are responses from members of the Jewish community that would want to criticize the museum, they can appear at a separate time, so that we don’t immediately plunge readers into a debate the first time we have a mention of the issue which, so far, I can tell you, has gone completely uncovered in the Jewish Post to date.
Thanks
-Bernie Bellan
We received a response from Amanda Gaudes, Media Relations Specialist for the CMHR two days later:
Good afternoon Bernie,
The Canadian Museum for Human Rights announced several new exhibits that are part of the Museum’s core gallery renewal including Palestine Uprooted: Nakba Past and Present. It will be a smaller scale exhibit in our Rights Today gallery on Level 5 of the Museum and will open in late June 2026. This exhibit is about the lived experiences of Palestinian Canadians and the human rights impacts of forced displacement that they have faced over generations. It will use art, first-person reflections, and personal artifacts to share the stories of Palestinian Canadians who were displaced during the 1948 Nakba to today.
There are always individuals or groups who are interested or concerned in the nature of our content and we think it’s important to emphasize that the exhibit is about the personal experiences of Palestinian Canadians. The exhibit is not a historical retrospective, or an examination of the founding of the State of Israel or a commentary on current Israel-Palestine relations.
We began working on this exhibit four years ago to look at the issue of forced displacement of Palestinians. Exploring this content in no way diminishes the experience of others who have also faced displacement including the Jewish community.
We also share the community’s concerns about rising antisemitism and take our mandate as educators very seriously. We are continuing to develop and deliver antisemitism education programs and teaching resources, which have their foundation in our renowned Examining the Holocaust gallery. All of our education programs are designed to not only examine the Holocaust, but to delve into antisemitism today. We are increasing programming in this area in January to coincide with International Holocaust Remembrance Day.
Our role as a museum is to help people understand our world through the lens of human rights. Through that lens, we can see that every individual – and this includes Palestinians and Jewish people everywhere – has the right to live in safety and security and dignity and that all people have the right to self determination.
Thank you,
Amanda Gaudes (she/her|elle)
Media Relations Specialist | Spécialiste des relations avenc les médias
I did send a follow-up email to Amanda Gaudes, but did not hear back. Here’s what I wrote:
Thanks for this Amanda but can I ask you to elaborate on a number of points you mentioned:
What are the other exhibits that the museum will be mounting in addition to the one on the Nakba?
You say you began working on this exhibit four years ago. But, had the idea been tossed around prior to four years ago? If so, I’m curious where the idea came from? Was it someone from within the museum or did it come from someone outside the museum?
Thanks
-Bernie
Then, on December 11, we received this message from reader Irwin Corobow:
I am embarrassed for the Jewish Community here in Winnipeg for the absurd and ill conceived push back by the Jewish Heritage Centre to the plans by the Canadian Human Rights Museum to stage an exhibit reflecting the Palestinian community history during the Nakba. Why in the world should the Museum have to consult with the Jewish Community in order to plan this exhibit? What is there in the Heritage Centre’s mandate that gives the authority to speak on issues that are not related to its mandate? None that I can see. Why is the Executive Director Centre of the Heritage Centre given apparently freedom to act as spokesperson for the Community on such matters such as perceived anti-semitism. I challenge anyone to read through the mission and purpose of the Centre and find anything that supports this reactive behaviour. Ironically this dust up involving the Centre and the Museum will likely increase attendance at the exhibit when it occurs.
Local News
Shalom Residences board announces hiring of Tamar Barr as new executive director
By BERNIE BELLAN The board of Shalom Residences, the agency that provides housing and support for adults in our community who have special needs, will soon have a new executive director, effective December 22.
Tamar Barr, whose name is well known in the Jewish community, is set to take over from Mike Goldberg, who will be leaving Shalom Residences after having served as executive director since the spring of 2022.
It was in March 2022 that the previous – and to that point, only executive director Shalom Residences had ever had, Nancy Hughes, retired from the position after 31 years at the helm. Mike is moving on to take a senior position elsewhere.
Shalom Residences maintains six different houses in Winnipeg on: Enniskillen Avenue (home to the very first Shalom Residence), Hartford Avenue and Seven Oaks Place – all three of which are in West Kildonan; McAdam and Cathedral Avenues – in the North End; Daffodil – in Garden City; and Oxford Street, in River Heights.
The smallest home has three residents and the largest one – five.
Twenty-nine adults live in those homes, while another nine live in supported independent living apartments, and three adults are supported in community outreach.
Tamar Barr is probably best known in the community for her many years at both the Rady JCC and its predecessor, the YMHA. Tamar served as program director at both the YMHA and the Rady JCC from 1990-2013 and was Assistant Executive Director at the Rady JCC from 2013-2021.
Since then Tamar has filled a variety of different roles, including working in donor relations at the University of Manitoba; project coordinator at the Mennnonite Heritage Centre Gallery; and Alternate Funeral Director for Congregation Shaarey Zedek.
Tamr obtained her B.A. and Bachelor of Social Work from the University of Mantioba; and her Masters of Social Work from Yeshiva University in New York.
Tamar had this to say about her moving into the role of executive director of Shalom Residences: “Stepping into the role of Executive Director feels like a full-circle moment for me. Some of my most meaningful and formative experiences have been alongside people living with intellectual disabilities, whose strength and spirit continue to inspire me. I am honoured to join an organization rooted in Jewish values and dedicated to supporting individuals living dignified, connected and fulfilling lives in a community-based setting.
“I look forward to bringing my enthusiasm, experience and compassion to support and strengthen Shalom Residences important mission.”
In welcoming Tamar as Shalom Residences’ new executive director, the board of Shalom Residences said: “Shalom Residences Inc. is pleased to announce the hiring of Tamar Barr as our new executive director effective December 22, 2025.
“Tamar has a Masters degree in Social Work and brings a wealth of management experience in the non-profit sector and at the Rady JCC. She is looking forward to meeting our residents with intellectual disabilities, families and staff as she transitions into her new role with the kind assistance of our current executive director, Mike Goldberg.
“We wish to thank Mike for his outstanding contributions to Shalom Residences and wish him well in his new leadership role at Community Financial Services where he will be assisting individuals and families facing financial challenges.”
Local News
Canadian produced kosher wine now available in Winnipeg
By BERNIE BELLAN With the imposition last February of a ban on the sale of American liquor in Manitoba, the only type of kosher wines that were available here were from Israel, specifically wines produced by the Galil winery.
Since the latter part of September, however, kosher wines produced by a Canadian winery are now available in Manitoba liquor marts, also the Kenaston Wine Market.
The wines – a red and a white, are produced by a winery known as Tzafona Cellars – located in the Niagara region of Ontario.

On Tuesday, December 2, Rabbi Avraham Gislason, who is a a rabbi in Thornhill, as well as a Tzafona Cellars winemaker, spoke to a large crowd at the Jewish Learning Centre, where he not only explained how kosher wine differs from non-kosher wine, he brought along bottles of five different wines produced by Tzafona Cellars for members of the audience to taste.
So – what makes a wine kosher? you might ask. According to the internet, “A wine is kosher if it is made according to Jewish dietary laws… with strict supervision and handling by Sabbath-observant Jews from the crushing of the grapes to the bottling of the finished product. The winemaking process must use only kosher-certified ingredients, such as yeast and fining agents, and rabbinically-approved equipment.
Rabbi Gislason himself started Tzafona Cellars in 2014. According to the Tzafona website, Rabbi Gislason saw that the “soil, air, and microclimate of the Niagara Peninsula all come together to create an up-and-coming world class wine region, yielding a unique experience that cannot be recreated anywhere else in the world.”
While he appreciated the quality of the wines being produced in the Niagara region, there was one problem: None of the wines were kosher.
According to the Tzafona website, “Starting with the 2014 vintage, Tzafona began to produce kosher wines using the same techniques and high-quality grapes used in producing other premium non-kosher wines. Since then, Tzafona has continued to produce a variety of different wines, namely Cabernet Sauvignon, Riesling, and Chardonnay. We have produced award-winning Icewines in the Vidal, Riesling, and Gewurtzraminer varietals. Tzafona is the only kosher Icewine producer in North America. Their Cabernet Franc Icewine won a Gold Medal at the All Canadian Wine Championships in 2025.
In 2016 we began to produce a line of refreshing semi-sweet wines under our brand “Nava Blanc” and “Nava Ruby.” (It is the Nava Blanc and Nava Ruby wines that are now available in Manitoba). Both of these wines are Tzafona’s bestsellers here in Canada and the USA.
The process of getting Tzafona wines approved in Manitoba was set in motion by Winnipeg marketing specialist Marsha Friedman, who for many years has worked as a marketing consultant and sales agent for businesses looking to offer premium kosher foods to their customers.
Her business, Excellence & Kosher, focuses on identifying unmet needs in the market. “I see a need and I try to fill it,” Marsha says.
“We also ensure that the most needed Kosher food products for the stores that carry Kosher are available, including Canadian Kosher wine,” she adds.
Marsha explains that she approached Tzafona—the only truly Canadian kosher wine company—some time ago with the idea of opening the Manitoba market for them and introducing their wines to local consumers.
Afterward, she contacted tManitoba Liquor and Lotteries (MBLL), which agreed to begin carrying two Tzafona wines: Nava Ruby (Red) and Nava Blanc (White).
Since that initial success in making Tzafona wines available for purchase in Manitoba, Marsha says that she and her daughter Shira have been making similar progress in Alberta and hope to expand into the British Columbia market as well.
For more information about Tzafona Wines, including the addresses of stores in Winnipeg and throughout Manitoba that carry their products, please visit the MBLL Liquor Marts website:
https://www.liquormarts.ca/liquormarts
Go to “Find a Product” and type “Tzafona.” Both wines will appear. Select the wine you’re interested in, then click “Store Inventory.” A list of all MBLL Liquor Marts that carry that product will be displayed.
Marsha adds that “We are hoping to have more listings of Tzafona wines available for Pesach this year, and we will be presenting them to MBLL for their approval.
“L’Chaim!”
