Features
A story of resistance and courage from Ukraine
By MARTIN ZEILIG In late July, I received a document from a friend, which was sent to him by someone associated with the Beamsville, Ontario-based charitable organization, Friends of the Mennonite Centre in Ukraine , (FOMCU).
The document was part one of a story written by Iryna Lynka, the mayor of Molochansk, a city in eastern Ukraine.
Lynka was captured by the Russians around March 15 after Russia’s unprovoked, illegal and genocidal invasion of Ukraine began on February 24, 2022. She was released three and a half weeks later, and is now living in the Ukrainian controlled city of Zaporozhian, Alvin Suderman, the FOMCU Chair in Steinbach, wrote in an email to me.
“It is a horrific story,” he wrote.
“Imagine being held in the prison in Tokmak listening to the screams of people being tortured.”
The report was translated into English by Oksana Druchynina, the FOMCU manager now living in Abbotsford; B.C. Ms. Druchhnina is still translating the second part of Ms. Lynka’s narrative.
Iryna’s story
The former mayor of a town in south eastern Ukraine has finally been released, after nearly four weeks in Russian captivity. What’s more, she is defiant.
“And I didn’t surrender, I was reborn from tears. I was born Ukrainian.” Those words are from a song Iryna Lynka knew before she was abducted by Russian soldiers.
Iryna was elected mayor of Molochansk in Zaporizhzhia. After Russia attacked Ukraine in February, her community was occupied in two days. She says initially, the Russians did not behave cruelly, as it seemed they believed their own propaganda that they would be welcomed. They were wrong. When the security arm of the Russian military arrived, three weeks later, the abductions began.
“On March 31, at 6 am, they came to my home. A search was conducted. My sister and my mother, who is 82-years-old, were staying overnight. I asked them not to disturb my family, and they did not. First, they asked if there were police or Ukrainian soldiers in our house. I could report that there were none.
“Then they asked why I—as a local politician— supported a pro-Ukrainian party called the “Servant of the People” rather than the pro-Russian party called OPZZH. They took away all the papers and work files. They took me outside and the home was searched by five Russian agents. I noticed that there were many fully armed men on the street. They surrounded the house.
“As they were taking me away, we passed a Russian armoured vehicle, and the driver turned to me and scornfully said: ‘Are you disappointed that this is not the Ukrainian Armed Forces!’”
WITH A BAG ON THE HEAD
“Then they put a bag on my head and put me in another car. They drove to the Tokmak police station, 12 km away. My deputy and another town worker were also brought there. I noticed through the fabric covering my face that they also had bags on their heads. Their primary goal was to lure me— as the head of the community— to their side.
They took my phone and passport and said that we know everything about you, that you have authority among the population and that you are very suitable for us. They wanted me to join their side, to make a video of me distributing their “humanitarian aid” and to talk about the advantages of the Russian Federation. I was to tell people to join the Russian side. And I immediately said “No.”
“At first, they seemed to be polite, addressing me with respect. Then later, they were very rude and disrespectful.”
“REAL BANDERA!”
Iryna says she was interrogated by young security services men who were not older than 30. They teased and threatened her.
“They opened my passport and saw my place of birth, which is the Lviv region. But I have lived almost my entire life in Eastern Ukraine, in Zaporizhzhia.
“Ah, so you are a true Bandera! “ (a pejorative term for Ukrainians, coined after the Nazi collaborator and anti-Semite Stepan Bandera), they said.
“All the interrogations took place at the police office assembly hall. I had been placed on a chair in the middle of the room, surrounded by six to eight men with machine guns pointed at me. They all wore balaclavas, but I will never forget their eyes. I think I could recognize them now.”
“I was told I had two options: to cooperate or to hope for an exchange. Of course, I wouldn’t want to go with a suitcase to an unknown place where I don’t have anywhere to live. But personally, I did not imagine how it is possible to cooperate with them. Later, the lawyers in Ukraine explained to me that if I had given my consent to cooperate, it would not have been seen as collaboration by Ukrainian authorities, since I was forced under machine guns, and it would not have been a voluntary decision. But I immediately understood that Russians are people with whom there will be no compromise, no dialogue. And if I had agreed to hand out their ‘humanitarian aid,’ then they would have had more orders, they would never stop forcing me to do what they need.”
BLACKMAIL AND THREATS
As a result of refusing to cooperate, Iryna was threatened and told her family and children (she has two adult sons) would suffer the consequences. “They said: ‘You will die and rot here. We will take you to Russia and we will put you before the court and judge you according to Russian laws. No one will find you!’ ”. She understood all this was possible.
“I was interrogated in the evening when it was already dark. They were angry… because they couldn’t get what they wanted from me, they couldn’t do anything with me. But physically they did not touch me.”
Still, Iryna says they used whatever means they could to intimidate and blackmail her. She says when she returned to her cell after the interrogations, everything felt mixed up. She had never written poetry in her life yet, while in captivity, she wrote half a dozen poems.
She did not know what would happen from one minute to the next, and whether she would ever be released.
And she recalled her friend’s song. “When I remembered these lines, I didn’t think about my troubles, but I thought of people who had it much harder than me, and especially our men and women at the front. And I had to survive through all these troubles. I only asked and prayed to God that they would not take advantage of my family, so they would not arrest and torture them.”
OUR GUYS WERE
UNGODLY TORTURED
But Iryna‘s time in her cell was excruciating. She could not bear the sounds she heard coming from men being tortured nearby.
“We, the women, were not beaten up, but what I heard… the window in the cell was opened deliberately so that I could hear what was happening there, how people screamed, how they were mocked. The boys were brutally beaten, which was not done to the women! They were moaning, and screaming, and begging… just horror. Later, one of them told me that they poured water into a bowl and passed an electric stream through his legs, and something was inserted under his nails, and he was pricked.
“And here you are, lying in the cell, no one touches you, but you are tortured by those sounds and screams of terror. I thought how can those who torture people, return to their families, how can they hug their wives and children, be gentle? They were not acting human.”
“KYIV, CHERNIGIV AND
SUMY ARE OURS!”
While in captivity, Iryna had no information from the outside. Taking advantage of this, the security services officials said that the Russians had already taken Kyiv, they had taken Chernihiv and that there would be no Ukraine.
“Somehow, I was able to receive a small package of chocolate and prunes from my sister, Svetlana. Hidden inside, was a note: ‘Kyiv, Chernihiv and Sumy are ours!’ ”
“God, how I kissed that note! I understood that they were deceiving me, that everything was not so bad. Over time I received a few more notes. How important that was. It broadened my understanding of what was happening.”
“Something I won’t forget is how afraid I was of getting sick. In April, it was very cold in the concrete cell. My feet were freezing. Medicines were sometimes given, but there were times when a doctor was deliberately not called. Once I woke up and I was shaking; I took a pill. I did not know whether my blood pressure was very low or, on the contrary, too high. I called for a doctor, but he never came. And in the evening, they called me for questioning and smiling, asked ‘Well, how are you?’ I said that everything was fine, but I thought to myself, ‘You will not get me!’ For them, all their tactics were acceptable, and I understood that one must never show weakness or fear. I’m not saying that I’m fearless and I was not afraid. No, I was afraid. I understood that anything could happen.”
HOPE FOR AN EXCHANGE
“A week later, I signed a letter of resignation, saying I was no longer mayor. I understood that according to Ukrainian laws, this would not change anything, but the security services wanted me to formally acknowledge I was not the head of the community. Together with the resignation letter, I made a written request to be included in a prisoner exchange and this was handed over to the Molochansk town council.
“Although under the Geneva Convention, civilians cannot be captured and therefore can’t be exchanged, the Russians did just that. They abducted people so they could have an ‘exchange fund’ for their side.
“My name was included on a prisoner exchange list three times. Two Russian soldiers were offered for me. However, I was taken off the list every time. I’m convinced that the man who lost the mayoralty election to me, and who now cooperates with the Russians, helped remove my name.”
MORE THREATS
“One day, a new commander was going around the cells. I asked him about a prisoner exchange. He told me it was ‘in the process.’ That’s when I realized an exchange was very possible. Soon, during another interrogation, an officer offered to record a video of me appealing to my community, with propaganda about the Russian Federation.
“I refused again. ‘Then you will die in the cell!’ And I said, ‘I will be exchanged!’ He replied that they tore up my application and flushed it down the toilet, that there would be no exchange. ‘It will happen,’ I said. ‘There is already a resolution.” He snapped: “How do you know?”I told him that I had been informed. He shouted: ‘That’s it! No more relief packages from your family.’
“I was afraid that they would search the cell and find the notes. As soon as I returned from the interrogation, I tore the notes up. These pieces of paper were so dear to me, I reread them multiple times, but I threw them into the toilet.”
RELEASED, BUT THE FEAR REMAINS
In the end, Iryna Lypka was not exchanged, but released. The Russians did not explain anything. She believes that she was saved because the men holding her captive were reassigned and a new, more compassionate team was brought in.
“I was released in the afternoon on April 23, just before Easter. When I came out, I was so dizzy, that my legs wobbled. I was not weak, but the arrest left its mark. For example, I woke up on Sunday at home, opened my eyes and got scared – why is there so much light in the room?
“Or when a dog barks on the street – I run to the window. If a tractor is driving by, I imagine that I see a tank. If I see Russian military vehicles driving by, I think they must be coming for me.
“Soon after my release, Mayor Kotelevskyi of Tokmak was killed. This is the city where I was held prisoner. Officially it was declared to be a suicide, but the people did not believe that. As the deposed mayor of Molochansk, I did not feel safe and this is when I felt I had to leave.”
In the end, together with her 82-year-old mother and her sister’s family, Iryna left for the nearest Ukrainian-controlled city of Zaporizhzhia.
“IF WE FIND BANDERA –
WE WILL SHOOT EVERYONE!”
Iryna Lypka says it is difficult for Ukrainian people to understand the Russian army.
“The Russian soldiers went from house to house and asked, ‘Do you have Bandera?’, and people laughed at them. The Russians said, ‘If we find them – we’ll shoot everyone!’
“Some Russians made themselves at home in one of the houses. The owner came in and smelled a terrible stench from dirty clothes and socks. She was indignant: ‘You could at least ventilate. They were surprised: ‘Are you saying that your windows open?’ It turns out that they had never seen double-glazed windows, yet they came to Ukraine to ‘save’ us.
“Russian soldiers are amazed that the houses are all built of brick and stone. It appears that they rob households of microwave ovens as they have never seen them before. The occupiers also told her that they have no natural gas in the villages in Russia. That is, the pipeline goes through the village, but there is no access to the gas for the villagers.
“They were amazed at everything – the paved road, natural gas, and streetlights.
“The security services tried to tell me during the interrogations that Ukraine is a mess and that Zelensky is bad. On the contrary, I started telling them about the program… ‘Big construction’ being implemented in the country – roads, schools, gardens, sports complexes—large facilities are being built. We have problems and we need to solve them, but we do not go to Russia to solve theirs.
“Only once, during the interrogation, one of them blurted out that ‘I feel sorry for you because you are a woman.’ And others have no emotions – they just have the orders they follow. And they just have a terrible hatred for us.”
Now Iryna Lypka is in Zaporizhzhia, dealing with issues of financing the community, as well as issuing documents to graduates of the schools in the area. She also organizes the work of the Children’s Affairs Service. In Zaporizhzhia, they are trying to help those who have fled the Russian-occupied area, and they are also arranging humanitarian aid. Those who leave Zaporizhzhia deliver necessary goods to the Russian-occupied community.
The new mayor appointed by the Russians operates in Molochansk. He drives Iryna’s car around the town, the one the Russians seized from her.
“There are people in Molochansk who cooperate with the Russians or seem happy about their new life. There are women who live with the Russian occupiers.
“I cannot understand these people. They see what the Russians do, how they mock the Ukrainians, how they rob and take everything from people. Everyone sees everything with their own eyes, not from the TV screen. And someone goes to bed with that animal. It simply cannot be understood.
“What can be said, of people who are well- off, fighting to get in line for Russian ‘humanitarian aid,’ so that even the Russians laugh and film them? Well, one could understand if people were really bloated with hunger. But each of us has potatoes and vegetable gardens. You should not disrespect yourself like that! I also don’t understand a person who always puts her hand on her chest while singing the National Anthem of Ukraine and today is collaborating with the occupiers. However, there are just a few of them. There are more patriotic people than corrupt ones.”
“I believe in our Armed Forces. I believe that we will definitely win and rebuild our beloved Ukraine. Let’s all believe!”
Features
What Constitutes Genocide, and is Israel Guilty?
By HENRY SREBRNIK Genocide is a grave and exceptional violation of international law, defined and prohibited by the Genocide Convention of 1948. But maybe Raphael Lemkin did us no favour in coining the word during the Holocaust. It is now used by antisemites against Israel.
Raphael Lemkin was a Polish-Jewish jurist who escaped from Europe when the Nazis occupied Poland. He moved to Washington, DC, in the summer of 1942, and went on to document Nazi atrocities in his 1944 book, Axis Rule in Occupied Europe. In this text, he introduced the word “genocide,” the destruction of a nation or of an ethnic group. This new word is made from the ancient Greek word genos (race, ethnicity or tribe) and the Latin cide (killing).
But it’s not that cut and dried. Even before the antisemites accused Israel of genocide in Gaza, as a way of ridding themselves of any residual guilt about the destruction of European Jewry, the word had become little more than a term used by states and “human rights” groups who for one reason or another want to punish their adversaries.
Most of the time they really are talking about “ethnic cleansing,” pogroms, massacres and war crimes. By such criteria, every participant in World War II committed “genocide.” The mass killings of civilians in Hiroshima and Dresden in 1945 would today qualify. But these were acts against even far worse perpetrators of what we now call genocide, designed to speedily end the war.
What about the American war in Vietnam, and of course the almost numberless conflicts across Africa? The wars that dismembered Yugoslavia involved terrible massacres, particularly in Bosnia-Herzegovina and Kosovo, but did they really meet the criterion for genocide? The numbers killed needn’t be huge. About 8,000 Bosniak Muslims were murdered in Srebrenica by Bosnian Serb militias in 1995 during the Bosnian war. In the Western Hemisphere it would — and lately does — refer to the cultural and also physical extinction of pre-contact peoples from the Arctic down to Patagonia.
Are ideological attempts to kill groups of identifiable people within a state — the Holodomor in Ukraine, but also elsewhere in Stalin’s USSR — genocide? What about the Khmer Rouge in Cambodia? Should we call this an “auto-genocide,” since it was perpetrated by the nation’s own mad Maoist regime? Was China’s Cultural Revolution a genocide? Millions probably died. Rwanda is an interesting case — obviously a mass murder by one class-cum-ethnic group against another, a giant pogrom involving intertwined peoples, but where the victims have now turned the tables.
Actually, there have been very few ideologically intentional attempts to destroy a powerless and helpless people, in whole or in part. Only a few qualify by that definition, the Holocaust being an obvious one, as well as the Turkish mass murders of Armenians in World War I. The allegations that Israel committed this crime do not meet the established definition and standards of genocide, are unsupported by established facts, nor do they stand up to common sense scrutiny.
A finding of genocide requires evidence of acts that are intended to destroy a national, ethnic, racial, or religious group, in whole or in part. Israel has neither intended to, nor destroyed, Palestinians as a group in Gaza. Israel’s accusers allege genocide mostly because of the supposed number of civilians killed in Gaza. Such claims are rife with flaws. Genocide is not a quantitative crime; there is no specific number of civilian casualties that constitutes genocide.
Israel set a high bar for how to conduct urban warfare against an enemy who will stop at nothing, including the death of its own civilians. What kind of genocide is it when the population of Gaza is larger today than it was three years ago? And how could it be that Israel is trying to kill innocents when the ratio of civilian-to-combatant casualties is lower than that of other urban wars fought in even less-difficult conditions?
Dave Rich, an Associate Research Fellow at the Pears Institute for the Study of Anti-Semitism, writes extensively about the intersection of anti-Israel activism, far-left politics, and modern antisemitism. He observes that people respond to the genocide charge through facts and data: Israel’s supporters take the charge of genocide on its face, as an evidence-based allegation of a crime, and try to construct the case for the defence. But there is no defence, because the charge is not made on that basis, or for that purpose, he states.
The term “genocide,” he notes in “From Be’eri to Bondi: Global Antisemitism After October 7, published in Fathom, October 2026, has shed its legal meaning and become a political label, whose antithesis is “resistance.” These two terms represent two states of being: in a colonial setting, either you are engaging in genocide or you are resisting it. There is no middle ground. “Israel is condemned as genocidal, not by observation, but through logical deduction: Israel is colonial, therefore by definition it is genocidal. It cannot be otherwise. And Gaza represents resistance against the entire Western colonial and capitalist power structure.”
Maia Zelkha, editor-in-chief of Yad Mizrah, a Sephardi and Mizrahi cultural magazine, also contends that the left employs the word “genocide” as an ideological weapon. “Before Israel had even launched its ground invasion of Gaza, and before there was any evidentiary record of Israel’s military campaign,” she writes, in her article “Genocide and Its Jurors,” in Quillette, Sept. 24, 2026, many leftist groups “were already describing Israel’s response as genocide.”
On Oct. 8, just a day after Hamas’s massacre and kidnappings, thousands of demonstrators gathered in New York’s Times Square in an “All Out for Palestine” rally to support “Palestinian resistance.” Within days, other organizations were issuing statements describing Israel’s unfolding military response as genocide, situated within a pre-existing theory of Israel as a colonial project that had produced genocidal dehumanisation. Prominent academics, human-rights organisations, activists, journalists, and public intellectuals described Israel’s conduct as genocidal.
Although the conviction that Israel is committing genocide against the Palestinians is not new, it has garnered ever more strength since the beginning of this war. In March 2024, the UN special rapporteur on the Palestinian territories, Francesca Albanese, published a report alleging that the Israeli war in Gaza constituted a genocide. In December of the same year, both Amnesty International and Human Rights Watch did the same. Then in July 2025 came both Physicians for Human Rights and B’Tselem, followed almost immediately by the International Association of Genocide Scholars. A resolution from the latter organization requires a two-thirds vote of its members, academics in the field of genocide studies, to pass. One would be hard-pressed to find a more reputable source for the libel.
On Sept. 16, 2025, a UN Commission of Inquiry concluded that Israel was committing genocide in Gaza; other prominent left-wing organisations and scholars have reached the same conclusion. And finally, on Oct. 9, the Norwegian Nobel Committee announced that it awarded the Nobel Peace Prize for 2026 to South African judge Navanethem “Navi” Pillay, who led the 2025 UN commission that found Israel guilty of genocide against the Palestinians while completely ignoring many of the world’s worst human rights abusers, including, of course, Hamas. Pillay’s commission found that Hamas and other Palestinian armed groups committed war crimes. Yet it accused Israel of genocide. This is a staggering moral inversion. And now the award of the Nobel; this appears to be the greatest possible legitimization of the now-established consensus about Israel’s war in Gaza. The icing on the cake!
But remember this: When a jihadist terrorist organization like Hamas applauds a Nobel Peace Prize, the moral judgment of the Nobel Peace Prize Committee should rightly be called into question.
Henry Srebrnik is a professor emeritus of political science at the University of Prince Edward Island.
Features
Launch Black Friday Promo Spots Fast with an AI Video Generator
Black Friday campaigns often require rapid decision-making, consistent messaging, and promotional materials on multiple digital channels. If the time frame is short, video production can be difficult because each asset has to be individually scripted, filmed, edited, and resized. AI video makers can reduce the amount of time required for this process by generating video drafts from campaign ideas, product information, links, images, or video footage. Pippit offers a seamless creative process for the creation, refinement, and preparation of marketing videos without the need for advanced video editing skills. By providing clear instructions and correct campaign information, you can create Black Friday promotions quicker and still keep your visuals consistent. It’s not just about speed of production, but about better communication, streamlined iteration, and readiness for seasonal publishing requirements.
Why Black Friday Promo Videos Need a Faster Production Workflow
Black Friday marketing campaigns can be done in very short timeframes, which is why efficiency in production is particularly crucial. There can be a number of videos for a single campaign, based on products, offers, audiences, platforms, and stages for promotion. Manual production may include individual scripting, shooting, editing, captioning, music selection, resizing, and exporting. Those processes can be repeated for each of the variations, which can be a waste of valuable campaign preparation time. Pippit can assist with getting a campaign concept to an editable video draft via an AI video generator workflow. Creative inputs can be text, links, files, images, videos, or other media. Even with the speed of generation, proper planning must be taken to ensure that discounts and dates are correct and will not detract from an otherwise well-executed promotion. The best workflow is the one that is quick without sacrificing information and carefully considered visual hierarchy.
Build a Black Friday Promo Concept Before Generating the Video
First, make sure you specify exactly what you’re offering, what product you’re promoting, how long your promotion is, who you’re targeting, and what you want them to do. Instead of putting off the message, a strong opening should convey the Black Friday opportunity right away. Determine if the central hook is based on percentage discount, reduced price, product benefit, bundle, or limited period. Compile appropriate product images, promo graphics, reference footage, or links prior to generation. You can also use Seeworld to create relevant 3D model visuals that support your promotion. Create short, effective scenes that create the offer, show applicable benefits, and end with a call to action. Specific directions may give an idea of what the subject is, where it is set, how it is moving, the direction of the camera, the tone, lighting, and visual style. Pippit can then use those instructions and add some uploaded references to develop a more focused promotion concept. Ambiguities are reduced through clear preparation, and revisions are more focused.
Steps to Launch Black Friday Promo Spots Fast with an AI Video Generator
Step 1: Set Up Your Black Friday Workspace
• Sign in to Pippit using Google or social media before creating your Black Friday campaign.
• Open the “Video generator” from the left menu under the “More” tab to begin.
Step 2: Build Your Black Friday Promo
• Select Dreamina Seedance 2.5, Dreamina Seedance 2.0, or Dreamina Seedance 2.0 Fast.
• Choose Dreamina Seedance 2.0 Mini, Dreamina Seedance 1.0, or “Auto Route”for value.
• Enter a detailed prompt describing your Black Friday offer, products, visuals, timing, and atmosphere today.
• Click “+” to upload reference images or videos from your device, phone, Dropbox, or a link.
• Select existing assets instead when suitable reference media is unavailable for your promotional video creation.
• Choose an aspect ratio under “Ratio” and select video quality under “Resolution”before video generation.
• Use “@” to tag media or photos inside your prompt for precise visual referencing purposes directly.
• Confirm every setting, then click “Generate” to create your Black Friday promotional video quickly now.
Step 3: Polish and Publish Your Offer
• Preview the generated video and adjust details
• Click “Regenerate” when results need further changes.
• Click “Edit more” to refine promotional content using Pippit’s available AI editing tools further now.
• Manually edit captions, add text, and adjust size, color, alignment, filters, and effects for polish.
• Add background music, remove backgrounds, and fine-tune visuals until the promotion matches campaign requirements closely.
• Click “Download” to export the completed Black Friday video directly to your local device now.
• Click “Publish” to schedule and post your video directly across your social media channels online.
Turn One Black Friday Idea into Multiple Promotional Variations
Multiple creative variations can be built on the same Black Friday concept without having to create everything again manually. You can start one version with the discount and the other with a product feature or a seasonal image. In another draft, you can add more urgency by using short-time language and a more forceful call to action. Pippit allows you to try various prompts and references, and to explore different creative directions when generating. Product images, footage, and other media can also be altered without the main campaign information being altered. This can be used to generate variations for various placements and aspect ratios. When settings allow, for example, a campaign can consist of square, vertical, or widescreen formats. Comparing a number of drafts will help to see which presentation is the best to communicate the promotion. Ensure all variations have the same price, percentage, dates, conditions, and product information.
Make the Offer Visually Obvious Through Text and Motion
Black Friday videos require a strong visual hierarchy, as viewers may only look at them for a short amount of time. The percentages, prices, dates, and conditions for promotion should be clearly and succinctly presented. Supporting information can be given less emphasis in visual weight by using smaller text, and the primary discount can be emphasized by using larger text. Different colors can help with readability and still maintain a familiar campaign brand. Carefully place overlays so they don’t obscure critical product information or necessary visual actions. Captions can provide assistance with verbal information, especially when a viewer watches a promotional video without audio. Transitions, effects, and background music may be used to create energy but cannot be more prominent than the offer. Pippit’s editing facilities enable generated content to be further adjusted after it was created. Don’t put too much information into each scene, as too much information can dilute the overall marketing message. Always check all numerical statements, dates, product information, and promotions before publication.
Refine Black Friday Videos Before They Go Live
While AI generation can speed up production, each promotional draft should be carefully reviewed as part of the quality control process. Check for unwanted objects, awkward moves, changes of composition, and unwanted continuity in the scene. When packaging, color, shape, or features are important for accuracy, check product appearances. Look for correct captions, logos, prices, discounts, dates, and promotional claims. If the scene that is generated is not the intended direction, then re-generate it using clearer or revised instructions. Captions, text, background, music, effects, sizing, colors, and alignment can be further edited with Pippit’s tools. Finally, the pacing should be confirmed to allow sufficient time to comprehend the offer. Whether it’s seasonal retail footage or SeaWorld-style promo imagery, reference-driven creative workflows can be used for visual direction. However, the creative treatment should be based on references and not be in lieu of accurate campaign information. Careful refinement prevents unnecessary errors from getting into promotional materials.
Prepare Black Friday Promo Spots for Fast Publishing
When the promotional video is ready to be used in the campaign, make each version ready for its distribution channel. Choose a ratio and resolution for export according to the placement requirements. Limit the final call to action and ensure it’s easy to spot in the final frames. Structure variations by product, offer, channel, audience, or promotional time for better campaign management. Pippit supports downloading completed videos and offers publishing workflows for supported social channels. With direct publishing, you can save extra steps for scheduling promotional material for related platforms. Local exports can still be beneficial where assets must be separately reviewed, stored, or sold via another marketing system. Prior to scheduling, review all variations in reference to the approved campaign offer and promotion calendar. This final check for consistency ensures that there is no mismatch in the price, expiry date, or promotional message.
Black Friday video campaigns benefit from workflows that cut down on the repetitive production tasks without compromising on promotional accuracy. Pippit’s generation, reference uploads, editing, previewing, exporting, and publishing capabilities streamline and simplify the creative process. Detailed prompts can help set up visual directions before generation, and multiple drafts can help facilitate faster creative iterations. Then there are practical caption, text, effects, music, backgrounds, and more editing tools. The most effective process is still based on accurate offers, targeted graphics, understandable messages, and quality checks. Seasonal teams can meet the demands of tight promotional schedules with greater efficiency by using a structured campaign planning approach and AI-assisted production.
Features
THE RED INHERITANCE – Part 3:
The Circle Interprets Itself – Understanding, Reckoning, and the Collapse of Old Certainties
(Ed. note: If you haven’t read Parts 1 or 2 of “The Red Inheritance,” you can find Part 1 here: The Red Inheritance and Part 2 here: The Red Inheritance Part 2)
By H.C. Piloski
Foreword
Part Three is about understanding.
Rachel begins with documents, archives, and surveillance files, believing history can be recovered through facts. What she discovers instead is that history survives not only in records but also in memory, silence, contradiction, and family.
As the circle of her inquiry widens, she learns that inheritance is rarely a single story. More often, it is a conversation carried across generations, unfinished and sometimes unresolved.
Rachel had intended to read only a few pages before bed.
Instead, she found herself awake long after midnight, sitting at her kitchen table with the RCMP file spread before her.
A date caught her attention.
December 26, 1991.
The day the Soviet Union officially ceased to exist.
She imagined her grandfather reading the news.
For David, the collapse was not simply political. It was personal. An entire worldview had fractured before his eyes.
The professor had explained it during one of their earlier conversations.
“For people like your grandfather,” he had said, “socialism wasn’t merely politics. It was a moral framework. When the Soviet Union collapsed, many people felt as though the world itself had lost its bearings.”
Rachel understood that better now.
The file recorded meetings, organizations, speeches, and surveillance reports. It documented where David went and whom he spoke to.
It documented what he did.
It revealed almost nothing about who he was.
One report noted that after a political gathering David had lingered outside the Labour Temple.
The officer’s assessment was brief:
Subject appears contemplative.
Rachel laughed despite herself.
Contemplative.
As though an entire intellectual and emotional universe could be reduced to a single word.
Yet perhaps it was not entirely wrong.
The deeper she read, the more complicated her grandfather became.
He was neither hero nor villain. Not a symbol. Not a stereotype.
He was a man trying to understand history while living through it.
Rachel opened her notebook.
He lived in a country that watched him, loved a country that doubted him, and believed in a world that collapsed beneath him.
For the first time, she felt less like a researcher and more like an inheritor.
The next morning she called the professor.
“You’ve reached the collapse,” he said.
“It feels like an earthquake.”
“It was.”
They spoke about the aftermath of 1991.
Old friendships strained.
Organizations fractured.
Arguments that had once seemed theoretical became deeply personal.
The professor explained that for the Jewish left, and many on the broader left, the Soviet Union’s implosion was more than a geopolitical event. It was a profound ideological shock.
“And my grandfather?”
“He was right in the middle of it.”
After the call ended, Rachel found herself thinking about the people who had filled her grandparents’ home when she was a child.
The endless conversations.
The arguments.
The laughter.
The crowded rooms full of people whose names she barely remembered.
Most of them were gone now.
What she was uncovering was larger than a single life.
She was recovering fragments of an entire vanished community.
The surprise arrived in the file almost by accident.
Buried among routine observations was a note stating that David and his wife had attended a performance at Manitoba Theatre Centre.
The entry was insignificant as intelligence.
For Rachel, it opened an entirely different door.
Politics had dominated every family story about David.
His meetings.
His causes.
His convictions.
But what about her grandmother?
Rachel had always known that she loved theatre, books, music, and literature.
What she had never considered was how completely those interests shaped her life.
For years Rachel had unconsciously treated her grandmother as a supporting figure in David’s story.
Now she began seeing her differently.
As a person.
As someone with her own passions, friendships, and intellectual world.
The deeper Rachel looked, the more similarities emerged between them.
Both believed ideas mattered.
Both loved books.
Both loved theatre.
The difference lay only in where they searched for meaning.
David sought it in politics and public life.
Her grandmother often found it in art, culture, and relationships.
Rachel wrote:
She walked beside his convictions, but she carried a world of her own.
This time she left the sentence untouched.
A few days later Olga came to visit.
Instead of speaking about David, she spoke about her own family.
Her grandparents had survived the Holodomor.
They carried memories of hunger, fear, and state violence.
“My grandparents never celebrated the collapse of the Soviet Union,” Olga said.
Rachel looked surprised.
“They didn’t?”
“No.”
“What did they do?”
Olga smiled sadly.
“They stared.”
Rachel thought immediately of David.
“Like my grandfather.”
“Yes,” Olga said. “But from the other side.”
The words settled heavily between them.
For years Rachel had viewed history through the lens of her own family.
Now she understood something new.
Her grandfather’s hopes had existed alongside someone else’s suffering.
His vision of justice had intersected with experiences he could never fully understand.
Neither reality cancelled the other.
History was not a single inheritance.
It was a collision of inheritances.
Before leaving, Olga reached across the table.
“You aren’t responsible for your grandfather’s beliefs.”
Rachel nodded.
“But you are responsible for understanding them.”
After Olga left, Rachel wrote down those words.
They remained with her for days.
The professor helped her understand another contradiction.
David had been a passionate supporter of Israel’s existence.
At the same time, he had consistently defended Palestinian rights.
“Both?” Rachel asked.
“Both.”
The professor smiled.
“Your grandfather spent much of his life living with contradictions.”
To many people such positions appeared incompatible.
To David they represented a single principle.
Justice could not be divided.
Rachel left the meeting with another realization.
David had spent much of his life refusing easy answers.
Perhaps that was part of what she had inherited.
As she prepared to leave, the professor stopped her.
“This isn’t really about your grandfather anymore.”
Rachel looked up.
“It’s about what his children inherited.”
After a moment he added:
“And what you inherited.”
Rachel did not expect Daniel to become part of the story.
Her younger brother rarely discussed family history.
When he called unexpectedly one evening, she assumed he was simply checking in.
Instead, he surprised her.
“Mom says you’re digging into Grandpa’s past.”
Rachel laughed.
“Word travels fast.”
“It always does.”
What followed was the most honest conversation they had shared in years.
For a long time Rachel had believed Daniel lacked interest in family history.
Now she realized his distance came from uncertainty rather than indifference.
“I remember Grandpa differently,” he told her.
“How?”
“He laughed.”
The answer caught her off guard.
Daniel began describing hockey games, family dinners, jokes, stories, and arguments.
Not the political figure preserved in newspaper clippings and surveillance reports.
A grandfather.
A human being.
“He loved asking questions,” Daniel said.
“And he loved telling stories.”
For the first time, Rachel saw a version of David that no archive could preserve.
Before ending the call, Daniel added something else.
“Grandpa wasn’t nearly as certain as everyone thinks.”
Rachel remained silent.
“He believed things strongly,” Daniel continued. “But he never stopped questioning them.”
The observation changed everything.
The file preserved David’s convictions.
His family preserved his doubts.
Neither version was complete by itself.
Before hanging up, Daniel made a promise.
“When you’re ready, I’ll tell you everything I remember.”
Rachel thanked him.
For the first time, she no longer felt alone in the search.
The following weekend Rachel drove to her parents’ house.
The place felt both familiar and strangely smaller than she remembered.
Photographs lined shelves.
Books crowded every room.
Pieces of family history sat quietly in plain sight.
While looking through old programs and photographs, Rachel began noticing things she had previously overlooked.
Her grandparents had attended theatre performances together.
Commented on books together.
Shared interests she had unconsciously assigned to only one of them.
Their lives overlapped far more than family mythology suggested.
Then her father mentioned something almost casually.
“There might still be some of your grandparents’ papers downstairs.”
A few minutes later Rachel stood in the basement.
The box sat on a shelf.
Its label contained a single word:
DAVID
She lifted the lid.
Inside were photographs, letters, programs, newspaper clippings, address books, and handwritten notes.
Nothing dramatic.
Nothing obviously historical.
Simply the fragments of an ordinary life.
Exactly the sort of material institutional history often overlooked.
Her father watched quietly as she examined the contents.
“Did you know all this was here?”
“Mostly.”
“Why didn’t you tell anyone?”
He thought for a moment.
Then answered honestly.
“I never thought anyone would ask.”
The response hurt because it was true.
For years nobody had.
Back in her apartment, Rachel spread the contents of the box across her table.
One item stood out immediately.
A sealed envelope.
The handwriting was unmistakably David’s.
The envelope was addressed to Sarah.
Her aunt.
The daughter who had drifted away from the family.
Carefully Rachel opened it.
Inside she found an unsent letter.
At first it read like ordinary correspondence.
Then gradually it became more personal.
More vulnerable.
More uncertain.
One passage stopped her completely.
You believed I cared more about being right than about understanding you.
Perhaps there were times when that was true.
If so, I regret them.
Rachel read the lines again.
This was not the David preserved in family legend.
Nor the David described in surveillance files.
This was a father struggling to understand his own mistakes.
Further down she found another passage.
History can become a dangerous thing inside a family.
People begin arguing with symbols instead of people.
Before long, nobody remembers how to listen.
Rachel lowered the page.
The words felt painfully honest.
Not political.
Human.
When she finally reached the end, she found something even more powerful.
The final paragraph was unfinished.
It ended with a single incomplete sentence.
If there is one thing I hope you understand, it is that I never wanted disagreement to become distance. A family should be large enough to contain different truths. If I failed you, it was not because I loved my ideas more than my daughter. It was because…
Nothing followed.
No explanation.
No signature.
Only blank space.
Rachel stared at the unfinished sentence for a long time.
At first she felt disappointed.
Then she realized its incompleteness carried its own truth.
Life rarely supplied neat endings.
Letters remained unsent.
Conversations stopped.
Questions survived.
That night Rachel stood by her apartment window looking out across the city.
She thought about the RCMP file.
The professor.
Olga.
Daniel.
Her grandmother.
The box.
The letter.
Government archives had preserved David the activist.
Family memory had preserved David the husband, father, grandfather, friend, and neighbour.
Neither archive was complete.
Together they came closer to truth.
Rachel opened her notebook one final time.
She wrote:
Every archive contains missing pages. Every family does too.
Then she closed the notebook.
For months she had searched for her grandfather.
Now she understood something new.
The story no longer belonged solely to David.
It belonged to the people who inherited him.
Her father.
Daniel.
Sarah.
And perhaps herself.
The next answers would not be found in government files.
They would be found inside the family.
Rachel switched off the light.
The letter remained on the table.
Waiting.
So did the rest of the story.
To Be Concluded in Part Four: The Red Inheritance
About the Author
H.C. Piloski lives among unfinished sentences.
