Features
Canadian Associates of Ben Gurion University hold online gala event featuring Shira Haas of “Shtisel” and “Unorthodox” fame
By BERNIE BELLAN Shira Haas may be only 26 years old, but she has already become one of Israel’s best known actors, having starred as an Orthodox Jew in both “Shtisel” and “Unorthodox”. (In real life Shira is not Orthodox, by the way.)
On Wednesday, July 7th, Canadian Associates of Ben Gurion University presented a cross-Canada online event promoting brain research at Ben Gurion University, during which Senator Linda Frum, who was in Toronto, took a leaf from her late mother, Barbara Frum’s playbook, and interviewed Shira Haas, who was in Tel Aviv, in what turned out to be an enjoyable and quite interesting 40 minutes back and forth.
In introducing the event, CABGU National CEO Mark Mendelson said that the event had raised a total of $850,000 toward brain research at BGU.
Mendelson also noted that last year’s “Support our Students” campaign had also raised $1.4 million starting in the spring of 2020 – when Covid was taking an especially heavy toll in Israel. The funds raised were used to allow students at the university to remain in school rather than having to drop out due to financial constraints brought about by Covid.
“Canadian Associates of Ben Gurion University” is “the number one Israel based organization in Canada,” Mendelson said.
Proceeds from the gala event will “fund research into neuro-degenerative disease,” Mendelson explained, including Epilepsy, ALS, Alzheimer’s,
Parkinson’s, Dementia, and Stroke. Prior to Senator Frum’s interview of Haas, some 1500 audience members were given an overview of the advances various researchers at BGU have been making in the treatment of different disorders associated with the brain.
Five different researchers at BGU offered explanations of new developments in which they have been involved in each of those areas. In commenting on the challenges they face, BGU President Daniel Chamovitz quoted David Ben Gurion himself, who once said: “If an expert says it’s impossible, find another expert.”
Chamovitz, who was born in Pennsylvania and obtained his undergraduate degree from Columbia before transferring to the Hebrew University of Jerusalem, where he obtained his Ph.D. in plant science, offered the audience some very personal reflections about the toll Covid had taken on both him and his wife.
Chamovitz noted that he had his own experience dealing with Covid, when both he and his wife, Shira, came down with Covid last September. (Chamovitz has been keeping a very interesting online journal tracking Covid at BGU, called “My Covid Year”.) He said that he’s still dealing with the effects of Covid many months later, noting that “Post Covid Syndrome” affects about 10-15% of individuals – mostly women, who have come down with Covid.
Later, however, during the portion of the evening in which Shira Haas was being interviewed, Chamovitz, who displayed a wry sense of humour whenever he appeared during the event, made a funny observation about his Hebrew-speaking ability.
It turns out that Haas’s next starring role will be as a young Golda Meir in a movie about Golda’s life, to be produced by none other than Barba Streisand, called “Lioness”. Haas was asked how she will master Golda’s American-accented Hebrew. (Golda Meir, although born in Russia, moved to Milwaukee as a young woman, which is where she learned to speak English.)
Haas said it was really just a matter of mastering an accent, to which Chamovitz added that he can readily identify with Golda Meir, whom Israelis often made fun of for her American English manner of speaking Hebrew.
In accepting the position of President of BGU, Chamovitz said, he was proud to become head of a university that has been at the forefront of so many advances within Israeli society, including its inclusion of many members of the Bedouin minority who live near Beer Sheva.
Ben Gurion University is now home to the first female Bedouin professor in Israel, he noted: Sarab Abu-Rabia-Queder, who was also the first Bedouin woman to receive a Ph.D.
When it comes to innovation, Chamovitz observed, “All the nations in the Middle East are looking to us (in Israel) for answers. We’ve been living in the desert” – no university more so than BGU.
Turning to Senator Linda Frum’s question and answer session with Shira Haas, while Frum was seated in some sort of studio, Haas was in a room in her home, which looked quite unadorned – hardly what you would expect to see in the home of a major television star. Following are excerpts from the interview:
Frum: “What’s it like to be an Israeli celebrity?”
Haas: “It’s a feeling of being a family in Israel. Everyone knows everyone. When you walk in the streets and get compliments it’s like people feel they know you.”
Frum: “How did you know you were going to be an actor?”
Haas: “I was very shy. I never thought I’d be an actor. Thanks to Facebook I auditioned for a part just before I turned 16. One of my first auditions was for ‘Shtisel’ (in which she played the part of Ruchamie). It’s hard to believe that was already 10 years ago.”
Frum: “Did you think you’d have a career only in Hebrew or did you want to be an international actor?”
Haas: “When we were doing ‘Shtisel’ or ‘Unorthodox’ nobody ever thought it would get to Netflix – so I never thought I would become an international actor.”
Frum: “When you choose your projects, you don’t take the easy road. Of all the difficult things you’ve done, what was the hardest?”
Haas: “Your question reminded me that a few weeks ago someone stopped me on the street and complimented me. I gave him a big smile and he said: ‘Omigod, it’s so nice to see you smile!’” (in reference to Haas’s roles in “Shtisel” and “Unorthodox” where she faced unremittingly difficult choices and hardly ever smiled.)
“My most challenging role was in ‘Asia’ (pronounced A-seea – in which Haas plays a young girl struggling with a degenerative neurological disease. It hasn’t reached Winnipeg yet.) It was very personal for me.” (Haas had kidney cancer when she was 2, and saw her growth stunted as a result of her chemotherapy treatments, according to a story we ran in our June 23 issue.)
Frum: “You are obviously secular. How did you prepare yourself for ‘Shtisel’ and ‘Unorthdox’?”
Haas: “I was very young when I started doing ‘Shtisel’. I didn’t know much about the Orthodox world. It didn’t occur to me that it’s an Orthodox story. It’s a story about people. It brings people together.”
Frum: “It’s popular because it’s unusual, but also because it humanizes a group about which we don’t know very much. Did it change the dialogue in Israel?”
Haas: “It opened people’s minds – the power of watching art. People all over were suddenly interested.”
Frum: “Did you learn Yiddish for ‘Unorthodox’?”
Haas: “I found out that the Yiddish I needed to learn was completely different from the Yiddish I learned for ‘Shtisel’. Two of my favourite words from ‘Shtisel’ were a ‘bissel’ (meaning “a little”) and ‘koach’ (pronounced “coy-ach” – meaning “strength”).
“I know there are a lot of curse words in Yiddish, but I played Orthodox characters, so I didn’t learn any Yiddish curse words.”
Frum: ‘You’re on a list of the ten hottest Israeli women. (Haas blushed.) How are you going to play Golda Meir?”
Haas: “When she was a young lady she had lovers. I’m going to tell her story. I’m not going to imitate her.”
Frum: “Golda had an American accent. How are you going to pick it up?”
Haas: “Her Hebrew was good, but not as good as her English or Yiddish. She learned Hebrew in her 20s.”
Question from Daniel Chamovitz: “Without Covid, would you be where you are today” (referring to the fact that ‘Unorthodox’ first debuted on Netflix on March 26, 2020 – just as so much of the world was going into lockdown mode)?
Haas: “The first time I knew it (‘Unorthodox’) was a big success was when I was in quarantine and I looked out my window and saw my face on so many screens. I wish circumstances were different.”
Chamovitz: “Covid opened up markets for smaller scale TV shows. Shira, I read that you said you might have been a psychologist. Is that something you’d still consider doing? We have a great psychology program at Ben Gurion University.”
Haas: “Yes, I know. My sister studied psychology at Ben Gurion for her first degree.”
Frum began reading questions sent in by audience members. The first one was: “Time Magazine named you one of the 100 most influential people in the world. How do you feel about that?”
Haas: “It’s amazing. Here I am in Tel Aviv in my pajamas. It’s hard to think of me as one of the 100 most influential people in the world!”
Question: “Are you very active on social media?”
Haas: “Not much. I have an Instagram account, but to me it is something that doesn’t come naturally.”
Chamovitz: “You said that as a child you were shy. Maybe that explains it (her not being active on social media).”
Frum: “I wonder about that – you’re being private and interior, and forcing yourself to expose yourself A lot of times actors let their acting speak for themselves rather than talking.”
Frum: “Why do you feel it’s important to do events such as these? We’re in a moment when it’s not so easy.”
Haas: “I am Jewish, I am Israeli. Even if I play Mary Magdalene, I’m still Shira. I’m very proud Ben Gurion University is where my sister studied, and where my best friend is now studying.”
Frum: “Do you feel pressure to be a voice for Israel?“
Haas: “I don’t have to be political to do what I do.”
Frum: “Are you close with the ‘Shtisel’ family? Will there be a Season 4?”
Haas: “Very close. They will forever by my ‘mishpoche’. (But), it doesn’t feel like there will be a fourth season.”
At that point, various representatives of CABGU came on screen to thank Shira Haas and Linda Frum. And, even though it was the middle of the night in Israel, Shira said she had enjoyed herself so much she would have liked to continue. (There’s an idea for some other Winnipeg organizations.) It was a truly delightful evening. There’s something to be said for a well-planned online event. Congratulations to the organizers.
Features
Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
Features
Why Teachers Are Exploring Sound Buttons for Classroom Activities
A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.
That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.
What Is Drawing Teachers to Sound Buttons?
Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.
Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.
Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.
How Do Sound Buttons Change the Feel of Classroom Activities?
Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”
That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.
Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.
What Does Research Say About Game-Like Learning?
Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.
Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.
Which Classroom Activities Work Best With Sound Buttons?
Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:
Quiz Games
Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.
Reading and Pronunciation Practice
Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.
Transitions and Routines
Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.
Celebrations and Rewards
Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.
How Do Sound Buttons Help Different Kinds of Learners?
Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.
Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.
How Can Teachers Get Started Without Overdoing It?
Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:
- Pick one sound for attention and one for celebration.
- Explain what each sound means before using it.
- Preview every sound to make sure it fits the age group.
- Keep the volume comfortable for the whole room.
Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.
Features
Arabs in the coalition – yes or no?
By MARTY GREEN The Jewish People are facing a moment of decision today which will define who we are for generations to come. Should we, or should we not, form a coalition government with the Arab parties?
There was a moment in our recent history where we faced a parallel question…or, if not in our actual history, at least in the historical narrative which defines us. I am talking about Leon Uris’s masterwork, “Exodus”. I read it as a teenager, and I can’t imagine that there are many Jews my age whose worldview was not fundamentally influenced by that story.
Our protagonist, Ari Ben Canaan, grew up close to the Arab village of Abu Yesha, where he became close friends with the mukhtar‘s son, Taha. Now, twenty years later, on the eve of the War of Independence, Taha’s father is gone and the young man is now the village leader. Arab irregulars have made themselves at home in the village, and are preparing there for the coming assault on Gan Dafna. Ari goes to see his old friend to ask for cooperation. (I am paraphrasing here:)
“You said we would always be friends.”|
“Times have changed. I am an Arab.”
“You are first of all a human being.”
“What do you expect me to do?”
“If you don’t rein in the irregulars we will have to attack Abu Yesha.”
“Is that what you want to do?”
“What do you expect me to do?”
The two are at an impasse. Then Taha speaks: “You said we were brothers, didn’t you? Well, if that is true, if you really meant it, then give me Jordana. Yes, give me your sister to be my wife; to bear my children…”
Ari’s fist shot out, sending Taha sprawling to a corner. He leaps up and instinctively grabs his knife and raises it towards Ari…
Now, let us pause in the telling, because I remember how I felt when I read this as a teenager. And I feel very differently when I read it today. Who was in the wrong? Was Taha in the wrong for demanding Jordana as a sign of brotherhood? Or was Ari wrong for responding with outrage?
I am all but certain that the answer to those questions is glaringly obvious to everyone who is reading here. And I am further all but certain that half of you choose Answer A and half of you choose Answer B.
Because that is exactly how the Jewish People appear to be divided on the question of whether or not to form a coaltion with the Arab parties who hold the balance of power. And the decision we make will have consequences just as far-reaching as the (fictional) decision made in the spur of the moment 80 years ago in the village of Abu Yesha.
Ari stood there dumbfounded by what he had done, unable to find the words to explain. But Taha understood perfectly well.
“Never mind”, he spoke. “You’ve told me everything I need to know. Now get out of my house, zhid!”
(It happens that the only copy of Exodus in my possession is an old samizdat version from the Soviet Union, kindly given to me many years ago by an elderly Russian immigrant. I couldn’t resist the chance to offer Taha’s final words using that particularly expressive insult from the Russian original. It also explains why my quoted passages are inexact, having passed from English to Russian and back again.)
And what is my point with all of this? It is the question of whether we should offer the Arab parties a place in the coalition government. From reading the online discussions, it is quite clear to me that we are just as divided on this question as we are on the Exodus question…should we or shouldn’t we. And each opposing side is equally vehement in the certainty that they are right.
What I can tell you for sure, is that if we make the choice which I fear, it will be just as it was between Ari and Taha. |If we manage to cobble together a coalition of parties that have nothing in common except a determination to keep 20% of our population out of the seats of power, we will have told the Arabs everything they need to know. I can only hope against hope that Eisenkot has the courage to do the right thing.
Ed. note: If you don’t remember this scene from the movie, that’s because it was only in the book.
