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COVID-19: How it’s affected Israeli-owned local engineering company Iris Construction Management – Part 1 of a series
Ed. note: A while back I was put in touch with a university student by the name of Jon Van Deer Veen who told me that he would like to gain some experience working for The Jewish Post & News over the summer before returning to school.
Jon explained that he had spent last summer in Israel on a program known as MASA which, according to the MASA Israel Journey website, “is the leader in immersive international experiences in Israel for young adults (18-30).”
I asked Jon whether he’d consider writing about local businesspeople who belong to the Jewish Business Network (an organization I helped to start, along with Tamar Barr of the Rady JCC, five years ago). Jon said he’d be glad to take on the project and will be writing a continuing series for us over the coming months.
Here is the first of his submissions:
By JON VAN DEER VEEN
To get an insight into the economic impact of the Covid-19 shutdown, we have reached out to many businesses to get their stories. One of the first interviews on the subject was with Alex Rubanny, the Vice-President of Planning and Engineering at Iris Construction Management.
Iris Construction Management was founded by two Israelis, Dmitry Kruglik and Alex Rubanny, who emigrated to Canada to begin a new life. Both of them had been successful structural and mechanical engineers in Israel. They have over 30 years of combined experience in the industry, which means they bring a level of in-depth professional knowledge to their company, not always found among executives. Having “cut their teeth” in the extremely competitive environment of the Israeli construction industry, they dedicate themselves to cost savings and franchise optimization. Naturally, I was very excited when Alex agreed to an interview with me because his focus on economic efficiency is a valuable lesson for struggling businesses to hear during the current quarantine in which thousands of companies have been forcibly closed, many never to reopen.
Our conversation began by us discussing how Covid-19 has affected his business and his clients. Alex was very upfront with me and said companies that are his usual clients are struggling. According to Alex, besides the industries which have been entirely shut down, those businesses which remain partially open are experiencing severe cash flow problems and do not have the cash reserves to sustain themselves.
A JP Morgan study backs his claims, noting that less than one-half of all small businesses maintain a cash reserve equal to one month’s expenses. So, in an attempt to stay open many companies such as restaurants have shifted their business models, and now focus on delivery services. However, Alex doesn’t think that will be enough for many restaurants to survive.
He emphatically stated: “Every month they are losing income, every month the restaurants stay shut down will take one year of recovery, EVERY MONTH, so if they are shut down for three months that means they will probably need three years of recovery from Covid.” This was a shocking statement to hear, but it made sense once he explained it.
Restaurants and many other service sector businesses struggle to get by in the most normal of times and operate on extremely tight margins. Moreover, many companies have high overhead operating costs which don’t go away even if their customers do; electricity, heat, and rent are ever-present expenses, as well as the salaries and material costs that are necessary to continue operating.
I then pressed him further on operating expenses and asked how the global pandemic and quarantine surrounding Covid-19 has disrupted the supply chains across the planet that many people and businesses rely upon. His response again was not great news to hear for local store owners: “Oh yeah, definitely. Some of the equipment suppliers have shut down their businesses, and some have reduced volume, and we are facing serious delays with equipment these days, so we are searching for new suppliers.”
However, what he said next might give some hope for small business owners as he talked about overhead costs. “Different times bring opportunities for small businesses and small suppliers who have maybe fewer people; they could be more cost-effective because they have fewer employees and less volume so these days their prices are becoming more cost-effective for us.”
Alex continued to explain that before, he and Dmitry used to work with big suppliers to ensure equipment deliveries were on time, and that they had a large variety of products to choose from, but these days they are moving into smaller business models and letting small businesses provide them with services, regardless of the lower quality warranties and customer service. Essentially, businesses that don’t require thousands of overseas offices and large warehouses full of products, but instead supply you directly from the manufacturer, can survive because they lack the large expenses of other companies and, as a result, aren’t nearly as leveraged through the purchase of what are now useless assets waiting in storage.
Not knowing too much about the construction management industry, I asked Alex how his company can save money for his clients, and he laid it out plainly: “We are an outsourcing company, so we get paid by the project – not as if we had a construction manager for our company where we would pay his salary if we had a project or not; you’re still paying a salary to an accountant, money for the researchers, and stuff like that.”
He continued: “In-house construction managers hire general contractors who would add a cost on top of every item they supply, like fryers, grills, exhaust hoses and every material.
“We are working differently; we are sourcing from specific contractors, not general contractors, and then we are able to save on the general contractor profit, and we are able to save on the profit they put on the equipment because we are the sole supplier for the entire operation. So, when you come to us, and you need architects, engineers, having to apply for permits, or supervisors, you get everything in one company – everything through one office and therefore you can save on cost because you don’t need so many people around.”
Alex explained how he has avoided accepting common inefficiencies in the industry in order to reduce costs for his clients. What particularly struck me was how much time wastage there is in so many construction projects and how a general contractor’s supply costs could be inflated by 20-30 percent to cover expenses that can be incurred while not actively working on a project, such as in winter.
To finish off our discussion, I asked Alex his thoughts on reopening, and he gave me a mixed response. Iris Construction Management looks forward to reopening because they see it as an opportunity to display their cost-saving techniques, but Alex realizes that for many businesses, it will take a long time to recoup the losses incurred from the Covid-19 quarantines and many more will never reopen.
Features
BOOK REVIEW: “Fighting the Hate: A Handbook for Jews Under Siege”
Reviewed by MURRAY BENDER “Thinking on your feet”—quickly defending a position in a coherent, persuasive manner—is a situation that many people find challenging and stressful. “If only I had said this.” or “Why didn’t I say that?” Hindsight is always 20-20.
Following the Hamas atrocities of October 7, 2023, it has become increasingly necessary for diaspora Jews to “think on their feet” as they unwittingly face a barrage of tough, sometimes hateful, questions about Jews and their Israeli homeland.
Why is Israel committing genocide in Gaza? Why doesn’t Israel return the land it has stolen from Palestinians? Why are Israeli settlers attacking Palestinian farmers? How is Israel different from apartheid South Africa? Why can’t I criticize Israel without being called antisemitic? Is it true that Jews control the world? The list of potential questions is nearly endless.
Engage or hide? This is the difficult choice that confronts Jews as they look to deal with anti-Jewish and anti-Israeli behaviour. Fortunately, author and journalist Melanie Phillips comes to the rescue with her practical and insightful book, Fighting the Hate: A Handbook for Jews Under Siege.
According to Phillips, the dilemma has no single answer. “People need to decide how to behave in accordance not just with the specific circumstances but also with their own attributes and limitations.”
Some regard engagement with their opponents as a sacred duty. “They believe it is a betrayal of the Jewish people not to uphold Israel’s case.” Ohers may be uncomfortable with such a direct approach, but “those who decide to keep their heads down and avoid any altercation may well find that this leaves them with a permanent sense of regret and even failure,” she says.
As a result, it’s probably a good idea to adopt some sort of balance. And that’s where Phillips’ 150-page handbook comes in.
She starts by providing context around the “crisis of legitimacy and acceptance” from which Jews are reeling post-October 7. On the basis of extensive conversations with Jews from across the U.S., Britain and Australia, the author found that many “were near stupefied by the terrifying hatred and irrationality that was unfolding around them.” Again and again, they asked: “What should we do? What can we do?”
In response, Phillips offers a pragmatic approach to help prepare for the inevitable conversations, including a number of key principles:
- Get smart rather than emotional
- Stop playing defence
- Find common ground
- Be positive and confident
- Keep physically safe
Based on these overarching criteria, she provides an extensive list of quick and clever retorts to a range of different situations, emphasizing that “it’s our duty to our children and grandchildren to fight for truth and justice.”
So, the next time it is necessary to “think on their feet,” diaspora Jews will be able to respond quickly and confidently to those difficult questions about themselves and Israel. And they can thank Melanie Phillips for coming to the rescue.
Fighting the Hate: A Handbook for Jews Under Siege by Melanie Phillips is available online from Amazon and Indigo.
Features
ESports Meets Casinos: Overview of Bet Sport Gaming
ESports has become part of the interactive entertainment of online casinos. In fact, many fans already have the opportunity to use Dragonia Casino Bet Sport options while watching the matches of their favorite teams. The hybrid entertainment model opens up many possibilities and increases audience engagement. When video games intersect with betting, it creates a unique collaboration where participants have the opportunity to get a completely new experience right in their own home. At the same time, you can continue to enjoy the usual viewing of familiar tournaments and competitions.
How ESports and Casinos Interconnect
ESports has become a multi-billion-dollar industry that attracts spectators. Traditional casinos are focused on luck. But now they are introducing additional methods of encouraging their customers. Among such options, eSports events deserve special attention. Such bet sport offers combine the usual excitement with an element of competition. The structure of the casino entertainment provides participants with the opportunity to test their skills and reveal their own hidden talents. There are several forms of integration of eSports mechanics into the structure of a classic online casino:
- Competitive betting. Online casinos provide the opportunity to bet on eSports tournaments, which is similar to the usual sports betting. In addition, the possibilities are significantly expanded compared to simple viewing platforms.
- Skill-based casino games. Games inspired by eSports encourage players to actively participate in what is happening on the screen. The games reward the player’s results with certain prizes.
- Interactive arenas. Some casinos broadcast eSports events in real time. This allows players to follow the games directly online, which creates a feeling of real participation in familiar entertainment.
- Cross-platform interaction. Online casinos are introducing eSports-style leaderboards and achievements to attract more participants.
Such innovations appeal to new participants. Cultural changes are part of the development of the infrastructure of the classic casino, and eSports fans find a new environment for entertainment and communication.
Growth of ESports Betting
Global eSports revenue in 2025 exceeded $1.5 billion. Each bet sport option has made a significant contribution to the development. Surveys show that over 60% of players will express interest in betting on eSports, which reflects the demand and the need to develop an updated infrastructure for participation.
ESports events attract 15-20% more new participants compared to conventional casinos. The eSports betting market will exceed $20 billion by 2027, according to analysts’ forecasts, which encourages new participants to more actively watch tournaments and participate in various types of activity.
Why Fans Choose ESports
Bet sport gambling is gaining popularity. This is due to several reasons. For example, large casinos in Las Vegas and Macau now host full-fledged eSports tournaments alongside traditional entertainment. Venues are also experimenting with separate fan zones where sports betting and classic gambling are available.
Some of the most popular eSports disciplines are League of Legends and Counter-Strike: Global Offensive. Some online casinos even introduce eSports mechanics into slots so that players can try something new.
In short, the intersection of eSports and casinos is a natural development of the industry. Competitive play and an optimized betting system create a comfortable environment for true fans who want to diversify their leisure time.
Features
Card Game Traditions: Complete Review from Casino Online Lolajack Experts
Card games have been around for centuries. They are constantly evolving and improving. For example, there are now many different formats of online games available. On sites like casino online Lolajack https://Lolajack.com/ca/, you can choose a title according to your preferences and skills. The traditions of card games date back to ancient times. To better show yourself, it is worth familiarizing yourself with these features. This way, you will gain experience, have a good time, and get acquainted with something completely new.
Roots of Card Games
Card games directly reflect cultural identity. They have a unique mathematical structure and thoughtful moves that make even professionals think. Depending on the tradition, the rules differ, but the basic principles always remain similar. Each game has a unique origin:
- Poker. It originated in the USA back in the 19th century. During its existence, many variations of gameplay have appeared. It combines risk, strategy, and psychology; therefore, it requires high skill from each player.
- Baccarat. This game has ancient origins. It appeared in the 15th century in Italy, after which it spread throughout Europe. Now it is the basis of any operator like casino online Lolajack.
- Rimmy and bridge. Card games require the cooperation of participants, so coordinated communication is important here.
- Blackjack. This is the perfect combination of skill and chance. The player needs to learn to make decisions quickly and monitor the circumstances.
Card games have their own origins and characteristics. Currently, they are an integral part of any online casino, offering a wide range of opportunities for participants.
Why Card Games Are So Popular
Experts from casino online Lolajack emphasize the importance of card games in many cultures. For example, poker remains the leader for a reason. There are more than 100 million active players worldwide who compete and work on their skills. Blackjack also does not lag behind the trends. The level of participation exceeds 40% of regular online casino users.
Every year, the level of online card games grows by 10%. This is possible due to digitalization and increased player awareness. In addition, seasonal events also increase the involvement of participants during peak periods.
Traditions of Card Games
Unique events attract the attention of fans. For example, the World Series of Poker attracts not only participants but also millions of viewers around the world. Sites such as casino online Lolajack also give participants the opportunity to try their hand and compete with professionals.
Baccarat is associated with high stakes. This is especially noticeable among the Asian audience, who like to put probability theory into practice. Blackjack also has an appeal among math lovers. The probabilities of the model and observations directly affect the decisions of players. Online casinos strive to ensure that participants have the opportunity to communicate and find an activity option according to their own preferences.
As a result, card games remain the true leaders of the gambling market. They not only entertain, but also develop attention, perseverance, and social skills. A large selection of various variations of classic games allows you to choose the version that suits your preferences. Developers do not lag behind trends and do everything possible to surprise fans.