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COVID-19: How it’s affected Israeli-owned local engineering company Iris Construction Management – Part 1 of a series

Alex Rubanny (left) & Dmitry Kruglik

Ed. note: A while back I was put in touch with a university student by the name of Jon Van Deer Veen who told me that he would like to gain some experience working for The Jewish Post & News over the summer before returning to school.

Jon explained that he had spent last summer in Israel on a program known as MASA which, according to the MASA Israel Journey website, “is the leader in immersive international experiences in Israel for young adults (18-30).”
I asked Jon whether he’d consider writing about local businesspeople who belong to the Jewish Business Network (an organization I helped to start, along with Tamar Barr of the Rady JCC, five years ago). Jon said he’d be glad to take on the project and will be writing a continuing series for us over the coming months.
Here is the first of his submissions:

By JON VAN DEER VEEN

To get an insight into the economic impact of the Covid-19 shutdown, we have reached out to many businesses to get their stories. One of the first interviews on the subject was with Alex Rubanny, the Vice-President of Planning and Engineering at Iris Construction Management. 

Iris Construction Management was founded by two Israelis, Dmitry Kruglik and Alex Rubanny, who emigrated to Canada to begin a new life. Both of them had been successful structural and mechanical engineers in Israel. They have over 30 years of combined experience in the industry, which means they bring a level of in-depth professional knowledge to their company, not always found among executives. Having “cut their teeth” in the extremely competitive environment of the Israeli construction industry, they dedicate themselves to cost savings and franchise optimization. Naturally, I was very excited when Alex agreed to an interview with me because his focus on economic efficiency is a valuable lesson for struggling businesses to hear during the current quarantine in which thousands of companies have been forcibly closed, many never to reopen. 

Our conversation began by us discussing how Covid-19 has affected his business and his clients. Alex was very upfront with me and said companies that are his usual clients are struggling. According to Alex, besides the industries which have been entirely shut down, those businesses which remain partially open are experiencing severe cash flow problems and do not have the cash reserves to sustain themselves.
A JP Morgan study backs his claims, noting that less than one-half of all small businesses maintain a cash reserve equal to one month’s expenses. So, in an attempt to stay open many companies such as restaurants have shifted their business models, and now focus on delivery services. However, Alex doesn’t think that will be enough for many restaurants to survive.
He emphatically stated: “Every month they are losing income, every month the restaurants stay shut down will take one year of recovery, EVERY MONTH, so if they are shut down for three months that means they will probably need three years of recovery from Covid.” This was a shocking statement to hear, but it made sense once he explained it. 

Restaurants and many other service sector businesses struggle to get by in the most normal of times and operate on extremely tight margins. Moreover, many companies have high overhead operating costs which don’t go away even if their customers do; electricity, heat, and rent are ever-present expenses, as well as the salaries and material costs that are necessary to continue operating.
I then pressed him further on operating expenses and asked how the global pandemic and quarantine surrounding Covid-19 has disrupted the supply chains across the planet that many people and businesses rely upon. His response again was not great news to hear for local store owners: “Oh yeah, definitely. Some of the equipment suppliers have shut down their businesses, and some have reduced volume, and we are facing serious delays with equipment these days, so we are searching for new suppliers.”
However, what he said next might give some hope for small business owners as he talked about overhead costs. “Different times bring opportunities for small businesses and small suppliers who have maybe fewer people; they could be more cost-effective because they have fewer employees and less volume so these days their prices are becoming more cost-effective for us.”
Alex continued to explain that before, he and Dmitry used to work with big suppliers to ensure equipment deliveries were on time, and that they had a large variety of products to choose from, but these days they are moving into smaller business models and letting small businesses provide them with services, regardless of the lower quality warranties and customer service. Essentially, businesses that don’t require thousands of overseas offices and large warehouses full of products, but instead supply you directly from the manufacturer, can survive because they lack the large expenses of other companies and, as a result, aren’t nearly as leveraged through the purchase of what are now useless assets waiting in storage. 

Not knowing too much about the construction management industry, I asked Alex how his company can save money for his clients, and he laid it out plainly: “We are an outsourcing company, so we get paid by the project – not as if we had a construction manager for our company where we would pay his salary if we had a project or not; you’re still paying a salary to an accountant, money for the researchers, and stuff like that.”
He continued: “In-house construction managers hire general contractors who would add a cost on top of every item they supply, like fryers, grills, exhaust hoses and every material.
“We are working differently; we are sourcing from specific contractors, not general contractors, and then we are able to save on the general contractor profit, and we are able to save on the profit they put on the equipment because we are the sole supplier for the entire operation. So, when you come to us, and you need architects, engineers, having to apply for permits, or supervisors, you get everything in one company – everything through one office and therefore you can save on cost because you don’t need so many people around.”
Alex explained how he has avoided accepting common inefficiencies in the industry in order to reduce costs for his clients. What particularly struck me was how much time wastage there is in so many construction projects and how a general contractor’s supply costs could be inflated by 20-30 percent to cover expenses that can be incurred while not actively working on a project, such as in winter. 

To finish off our discussion, I asked Alex his thoughts on reopening, and he gave me a mixed response. Iris Construction Management looks forward to reopening because they see it as an opportunity to display their cost-saving techniques, but Alex realizes that for many businesses, it will take a long time to recoup the losses incurred from the Covid-19 quarantines and many more will never reopen. 

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Winkler nurse stands with Israel and the Jewish people

Nellie Gerzen

By MYRON LOVE Considering the great increase in anti-Semitic incidents in Canada over the past 20 months – and the passivity of government, federally, provincially and municipally, in the face of this what-should-be unacceptable criminal behaviour, many in our Jewish community may feel that we have been abandoned by our fellow citizens.
Polls regularly show that as many as 70% of Canadians support Israel – and there are many who have taken action.  One such individual is Nelli Gerzen, a nurse at the Boundary Trails Health Centre (which serves the communities of Winkler and Morden in western Manitoba).  Three times in the past 20 months, Gerzen has taken time off work to travel to Israel to support Israelis in their time of need.
I asked her what those around her thought of her trips to Israel. “My mother was worried when I went the first time (November 2023),” Gerzen responded, “but, like me, she has trust in the Lord.  My friends and colleagues have gotten used to it.”
She also reports that she is part of a small group of fellow believers that meet online regularly and pray for Israel.
Gerzen is originally from Russia, but grew up in Germany. Her earliest exposure to the history of the Holocaust, she relates, was in Grade 9 – in Germany.  “My history teacher in Germany in Grade 9 went into depth with the history of World War II and the Holocaust,” she recalls. “It is normal that all the teachers taught about the Holocaust but she put a lot of effort into teaching specifically this topic. We also got to watch a live interview with a Holocaust survivor.”
What she learned made a strong impression on her.  “I have often asked myself what I would do if I were living in that era,” she says.  “Would I have been willing to hide Jews in my home? Or risk my life to save others?”
Gerzen came to Canada in 2010 – at the age of 20.  She received her nursing training here and has been working at Boundary Trails for the last three years.
“I believe in the G-d of Israel and that the Jews are his Chosen People,” she states.  “We are living at a time of skyrocketing anti-Semitism. Many Jews are feeling vulnerable.  I felt that I had to do something to help.”
Gerzen’s first trip to Israel was actually in 2014 when she signed onto a youth tour organized by a Christian group, Midnight Call, based in Switzerland.  That initial visit left a strong impact.  “That first visit changed my life,” she remembers.  “I enjoyed having conversations with the Israelis.  The bible for me came to life.  Every stone seemed to have a story.”
She went on a second Midnight Call Missionaries tour of Israel in 2018.  She went back again on her own in the spring of 2023.  After October 7, she says, “I couldn’t sit at home. I had to do something.”
Thus, in November 2023, she went back to Israel, this time as a volunteer.  She spent two weeks at Petach Tikvah cooking meals for Israelis displaced from the north and the south as well as IDF soldiers. She also spent a day with an Israeli friend delivering food to IDF soldiers stationed near Gaza. She notes that she wasn’t worried so close to the border. 
“I trusted in the Lord,” she says.   “It was a special feeling being able to help.”
Last November, she found herself at Kiryat Shmona (with whom our Jewish community has close ties), working for two weeks alongside volunteers from all over the world cooking for the IDF.
On one of her earlier visits, she recounts, a missile struck just a few metres from the kitchen where the volunteers were working.  There was some damage – forcing closure for a few days while repairs were ongoing, but no injuries.
In January, she was back at Kiryat Shmona for another two weeks cooking for the IDF.  She also helped deliver food to Metula on the northern border. This last time, she reports, there was a more upbeat atmosphere, “even though,” she notes, “the wounds are still fresh.  It was quieter. There were no more missiles coming in.
“Israelis were really touched by the presence of so many of us volunteers.  I only wish more Christians would stand up for Israel.
“It was really moving to hear people’s stories first-hand.”
She recounts the story of one Israeli she met at a Jerusalem market who fought in the Yom Kippur war of 1973, who was the only survivor of the tank he was in.
“This guy lost so much in his life, and he was standing there telling the story and smiling, just trying to live life again,” she says. “The people there are so heartbroken.”
Back home, she has been showing her support for Israel and the Jewish people by attending the weekly rallies on Kenaston in support of the hostages whenever she can.
She is looking forward to playing piano at Shalom Square during Folklorama.
Nelli Gerzen doesn’t know yet when she will be returning to Israel – but it is certain to be soon.  “This is my chance to step up for the truth,” she concludes. “I know that supporting Israel is the right thing to do. When I am there, it feels like my heart is on fire.”  

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Antisemitism in the Medical Profession in Canada

Dr. Gem Newman, who gave the valedictory address at the 2024 graduation of medical students from the Ernest Rady College of Medicine

By HENRY SREBRNIK (June 27, 2025) Antisemitism in Canada now flourishes even where few would expect to confront it. Since the Hamas attack on Israel on October 7, 2023, there has been a resurgence of antisemitism noticeable in the world of healthcare. 

When Israeli Gill Kazevman applied to medical school, and circulated his CV to physician mentors, their most consistent feedback was, “Do not mention anything relating to Israel,” he told National Post journalist Sharon Kirkey in an Aug. 10, 2024, story. As a student at the University of Toronto’s Temerty Faculty of Medicine, “I began to see all kinds of caricatures against Jews. I saw faculty members, people in power, people that I’m supposed to rely on, post horrible things against Jews, against Israelis,” he added. The faculty created a Senior Advisor on Antisemitism, Dr. Ayelet Kuper, who in a report released in 2022, confirmed widespread anti-Jewish hatred.

The Jewish Medical Association of Ontario (JMAO) conducted a 2024 survey of 944 Jewish doctors and medical students from across Canada. Two thirds of respondents were “concerned that antisemitic bias from peers or educators will negatively affect their careers.” Dr. Lisa Salomon, JMAO’s president, reported that at the University of Toronto medical school only 11 Jewish students were completing their first year of medical school out of a class of 291. The medical school in 1974 saw 46 Jews in a class of 218.

Also in Toronto, Hillel Ontario called on Toronto Metropolitan University to investigate Dr. Maher El-Masri, who has served as the director of the Daphne Cockwell School of Nursing, because, the group contended, he has “repeatedly engaged with and spread extreme, antisemitic, and deeply polarizing content on his social media account.”

The National Post’s Ari Blaff in an article on June 12, 2025 quoted social media posts from an account Hillel claimed belongs to Dr. Maher El-Masri, who has been the director of the Daphne Cockwell School of Nursing. One message concerned a post about Noa Marciano, an Israeli intelligence soldier abducted by Hamas on Oct. 7, 2023, who later died in captivity. “This is what is so scary about people like her,” the TMU professor wrote. “They look so normal and innocent, but they hide monstrous killers in their sick, brainwashed minds.” Israel, he asserted a day after the Hillel notice, “is a baby killer state. It always has been.”

The Quebec Jewish Physicians Association (AMJQ) is fighting antisemitism in that province. Montreal cardiologist Dr. Lior Bibas, who also teaches at Université de Montréal, co-founded the group in the weeks following the October 7 terrorist attack. They feel young doctors have been bearing the brunt of anti-Israel sentiment since then. “We heard that trainees were having a hard time,” he told Joel Ceausu of the Canadian Jewish News Feb. 3. “We saw a worsening of the situation and were hearing stories of trainees removed from study groups, others put on the defensive about what’s happening,” and some saw relationships with residents deteriorating very quickly. 

Dr. Bibas thinks there are similarities with Ontario counterparts. “Trainees are getting the brunt of all this. Their entire training ecosystem — relationships with peers and physicians — has changed.” Whether anti-Zionist remarks, blaming Jews for Israel’s actions, or other behaviour, it can be debilitating in a grueling academic and career setting. The fear of retaliation is so strong, that some students were unwilling to report incidents, even anonymously.

Jewish physicians have now founded a national umbrella group, the Canadian Federation of Jewish Medical Associations (CFJMA), linking the provinces, and representing over 2,000 Jewish physicians and medical learners, advocating for their interests and promoting culturally safe care for Jewish patients. And “it’s really been nonstop, given that we have a lot of issues,” Dr. Bibas told me in a conversation June 17. “People have been feeling that there’s been a weaponization of health care against Israel.”

He stressed that health care should remain politically neutral – meetings are an inappropriate venue in which to talk about the war in Gaza, he stated, and “this will just lead to arguments.” Nor should doctors, nurses and hospital staff wear pins with Palestinian maps or flags. And no Jewish patient being wheeled into an operating room should see this “symbol of hate.” 

On Jan. 6, a group of Montreal-area medical professionals walked off the job to protest outside Radio-Canada offices, calling for an arms embargo, ceasefire and medical boycotts of Israel. Those who could not attend were encouraged to wear pins and keffiyehs to work. When asked if such a walkout should be sanctioned, Quebec Health Minister Christian Dubé’s office had no comment. Neither did the Collège des médecins (CDM) that governs professional responsibilities. The leadership of many institutions have remained passive.

B’nai Brith Canada recently exposed a group channel, hosted on the social media platform Discord, in which Quebec students engaged in antisemitic, racist, misogynistic and homophobic rhetoric. More than 1,400 applicants to Quebec medical schools, as well as currently enrolled medical school students, were in the group, which was ostensibly set up to support students preparing for admission to Quebec’s four medical programs. “I saw it, and it’s vile,” remarked Dr. Bibas, noting how brazenly some of the commentators expressed themselves, using Islamist rhetoric and Nazi-era imagery, such as referring to Anne Frank as “the rat in the attic.”

Doctors Against Racism and Antisemitism (DARA) said in a statement, “These messages are the direct result of the inaction and prolonged silence of medical school and university leaders across Canada since October 7, 2023, in the face of the meteoric rise of antisemitism in their institutions. Silence is no longer an option. Quebec’s medical schools and universities must act immediately. These candidates must not be admitted to medical school.” DARA member Dr. Philip Berger stated that “there’s been a free flow, really, an avalanche of anti-Israel propaganda, relentlessly sliding into Canadian medical faculties and on university campuses.”

In Winnipeg, a valedictory speech delivered to the 2024 class of medical school students graduating from the Max Rady College of Medicine at the University of Manitoba on May 16, 2024 set off a storm of controversy, as reported by Bernie Bellan in this newspaper. It involved a strongly worded criticism of Israel by Dr. Gem Newman. “I call on my fellow graduates to oppose injustice -and violence — individual and systemic” in Palestine, “where Israel’s deliberate targeting of hospitals and other civilian infrastructure has led to more than 35,000 deaths and widespread famine and disease.” The newspaper noted that “loud cheers erupted at that point from among the students.”

 The next day, the dean of the college, Dr. Peter Nickerson, issued a strongly worded criticism of Dr. Newman’s remarks. On Monday, May 20, Ernest Rady, who made a donation of $30 million to the University of Manitoba in 2016, and whose father, Max Rady, now has his name on the school, sent an email in response to Dr. Newman’s remarks.

“I write to you today because I was both hurt and appalled by the remarks the valedictorian, Gem Newman, gave at last week’s Max Rady College of Medicine convocation, and I was extremely disappointed in the University’s inadequate response. Newman’s speech not only dishonored the memory of my father, but also disrespected and disparaged Jewish people as a whole, including the Jewish students who were in attendance at that convocation.”

In subsequent weeks Jewish physicians in Manitoba organized themselves into a new group, “The Jewish Physicians of Manitoba.” As Dr. Michael Boroditsky, who was then President of Doctors Manitoba, noted, “Jewish physicians in cities across Canada and the U.S. have been forming formal associations in response to heightened antisemitism following the Hamas massacre of October 7.”

After October 7, Jewish students at the University of Calgary’s Cumming School of Medicine reported exposure to repeated antisemitic posts by peers on social media, being subject to antisemitic presentations endorsed by faculty during mandatory classes, social exclusion and hateful targeting by university-funded student groups, and removal from learning environments or opportunities subsequent to antisemitic tirades made by faculty in public spaces. 

In addition to online vitriol, medical students have been subject to antisemitic actions coordinated by university-funded student groups with physician-faculty support under the guise of advocating against the actions of the Israeli government. All instances of discrimination, they stated in a brief, have been witnessed by and/or reported to senior leadership of the medical school without incurring condemnation of the discrimination.

In Vancouver, social media posts vilifying Israel and espousing Jew hatred were circulated by physicians at the Faculty of Medicine of the University of British Columbia, noted an article in the National Post of May 25, 2025. Allegations included Christ-killing, organ trafficking, and other nefarious conspiracies supposedly hatched by Jewish doctors. Some asserted that Jewish faculty should not be allowed to adjudicate resident matching because the examining doctors were Jewish and might be racist. 

In November of 2023, one-third of all UBC medical students signed a petition endorsing this call. Jewish learners who refused to sign were harassed by staff and students on social media. When challenged, the Dean of the medical faculty refused to recognize antisemitism as a problem at UBC or to meet with the representatives of almost 300 Jewish physicians who had signed a letter expressing concern about the tolerance of Jew hatred, and the danger of a toxic hyper-politicized academic environment. This led to the public resignation of Dr. Ted Rosenberg, a senior Jewish faculty member.

Here in the Maritimes, things seem less dire. I spoke to Dr. Ian Epstein, a faculty member in the Division of Digestive Care & Endoscopy at the Dalhousie University Faculty of Medicine. He helps coordinate a group supporting Jewish and Israeli faculty, residents and medical students. 

“Our group is certainly aware of growing antisemitism. Many are hiding their Jewish identities. There have been instances resulting in Jewish and Israeli students being excluded and becoming isolated. It has been hard to have non-Jewish colleagues understand. That said our group has come together when needed, and we have not faced some of the same challenges as larger centres,” Dr. Epstein told me. Dalhousie has also taken a stand against academic boycotts of Israel, which some view as a form of antisemitism.  The University of Prince Edward Island in Charlottetown has just opened a new medical school. Let’s hope this doesn’t happen here.

Lior Bibas in Montreal indicated that his group is worried “not only as Jewish doctors and professionals, but for Jewish patients who are more than ever concerned with who they’re meeting.” Can we really conceive of a future where you’re not sure if “the doctor will hate you now?”

Henry Srebrnik is a political science professor at the University of Prince Edward Island.

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One Epic Trip From Rugged Roads to Remote Lakes

There are road trips you plan for leisure and then there are road trips that change you. For Alexia Krizia La Palerma, what started as a multi-day drive from Montreal to a frozen lake in Thetford Mines turned into something far more meaningful. With her toddler son Leone in the backseat and a car full of diving gear, she embarked on a trip that blurred the line between motherhood and exploration.

Behind the wheel of a Mitsubishi Outlander PHEV, Alexia made her way through snow-covered landscapes and silent forests, chasing a singular goal: to freedive beneath the ice of Flintkote Quarry. It was more than just an outdoor challenge. It was an inward journey that demanded focus, courage, and a deep breath.

Gear, Grit, and a Plug-In Hybrid

Driving through Canadian winters is no small feat, especially when you’re hauling sensitive equipment, handling unpredictable road conditions, and taking care of a toddler. The Mitsubishi Outlander PHEV turned out to be an ideal travel partner, combining electric power with rugged capability. Super All-Wheel Control gave Alexia confidence behind the wheel, and the generous cargo space meant there was room for everything from Leone’s essentials to fins, wetsuits, and oxygen kits.

This trip wasn’t about rushing to the finish line. It was about having a vehicle that could keep up, adapt, and support the type of journey where the road itself is as important as the destination.

A Pause in the Trees

Before heading to the dive site, Alexia took a detour to the Bubble Hotel at Centre de l’Hêtre near Quebec City. There, she and Leone slept in a transparent dome surrounded by trees. Under a canopy of stars, the pause served a purpose. It grounded her, helping her mentally prepare for the cold-water challenge ahead.

These intentional breaks are often the secret to making epic trips feel manageable. They offer room to breathe, especially when the final goal requires both physical endurance and emotional clarity.

Dropping Into Stillness

At Flintkote Quarry, Alexia and her team cut a triangular hole into thick lake ice. Known for its eerie underwater wrecks and unusual clarity, the quarry is one of the few places to freedive Canada in such stark, beautiful conditions.

Slipping into a 5mm wetsuit and prepping her descent line, Alexia focused on her breath. Underneath the frozen surface, the water was calm and dark, broken only by shafts of sunlight from the hole above. Every movement mattered. There was no scuba tank, no noise. Only control, silence, and the rhythm of lungs trained to perform under pressure.

Though physically intense, the dive was meditative. It reminded her why she fell in love with freediving in the first place: the quiet, the simplicity, and the sense that you’re alone with your thoughts in a way that’s almost impossible on land.

Resurfacing With Perspective

When Alexia climbed out of the water, Leone was waiting. That moment captured something powerful. It wasn’t just about completing the dive. It was about sharing the spirit of exploration with the next generation.

By choosing to bring her son along rather than leave him behind, Alexia redefined what it means to balance adventure with responsibility. For her, being a parent didn’t limit what she could experience. It added new depth to it.

A Vehicle That Moves With You

The Outlander PHEV didn’t just get them from point A to B. It was a space to decompress between stops, a gear hauler, and a climate-controlled haven after hours spent in the cold. Its hybrid engine meant fewer emissions during long drives, which aligned with Alexia’s deep respect for nature.

For anyone looking to freedive Canada or explore off-the-grid locations, the right car isn’t just useful. It’s essential. And in this case, it was an enabler of something unforgettable.

Driving Into the Unknown

This wasn’t just a trip across Quebec. It was a passage between everyday life and something more expansive. Rugged roads, quiet lakes, and frozen silence gave way to a deeper understanding of self.

Epic doesn’t have to mean extreme. Sometimes it just means choosing the kind of journey that demands more from you and gives more back.

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