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COVID-19: How it’s affected Israeli-owned local engineering company Iris Construction Management – Part 1 of a series

Alex Rubanny (left) & Dmitry Kruglik

Ed. note: A while back I was put in touch with a university student by the name of Jon Van Deer Veen who told me that he would like to gain some experience working for The Jewish Post & News over the summer before returning to school.

Jon explained that he had spent last summer in Israel on a program known as MASA which, according to the MASA Israel Journey website, “is the leader in immersive international experiences in Israel for young adults (18-30).”
I asked Jon whether he’d consider writing about local businesspeople who belong to the Jewish Business Network (an organization I helped to start, along with Tamar Barr of the Rady JCC, five years ago). Jon said he’d be glad to take on the project and will be writing a continuing series for us over the coming months.
Here is the first of his submissions:

By JON VAN DEER VEEN

To get an insight into the economic impact of the Covid-19 shutdown, we have reached out to many businesses to get their stories. One of the first interviews on the subject was with Alex Rubanny, the Vice-President of Planning and Engineering at Iris Construction Management. 

Iris Construction Management was founded by two Israelis, Dmitry Kruglik and Alex Rubanny, who emigrated to Canada to begin a new life. Both of them had been successful structural and mechanical engineers in Israel. They have over 30 years of combined experience in the industry, which means they bring a level of in-depth professional knowledge to their company, not always found among executives. Having “cut their teeth” in the extremely competitive environment of the Israeli construction industry, they dedicate themselves to cost savings and franchise optimization. Naturally, I was very excited when Alex agreed to an interview with me because his focus on economic efficiency is a valuable lesson for struggling businesses to hear during the current quarantine in which thousands of companies have been forcibly closed, many never to reopen. 

Our conversation began by us discussing how Covid-19 has affected his business and his clients. Alex was very upfront with me and said companies that are his usual clients are struggling. According to Alex, besides the industries which have been entirely shut down, those businesses which remain partially open are experiencing severe cash flow problems and do not have the cash reserves to sustain themselves.
A JP Morgan study backs his claims, noting that less than one-half of all small businesses maintain a cash reserve equal to one month’s expenses. So, in an attempt to stay open many companies such as restaurants have shifted their business models, and now focus on delivery services. However, Alex doesn’t think that will be enough for many restaurants to survive.
He emphatically stated: “Every month they are losing income, every month the restaurants stay shut down will take one year of recovery, EVERY MONTH, so if they are shut down for three months that means they will probably need three years of recovery from Covid.” This was a shocking statement to hear, but it made sense once he explained it. 

Restaurants and many other service sector businesses struggle to get by in the most normal of times and operate on extremely tight margins. Moreover, many companies have high overhead operating costs which don’t go away even if their customers do; electricity, heat, and rent are ever-present expenses, as well as the salaries and material costs that are necessary to continue operating.
I then pressed him further on operating expenses and asked how the global pandemic and quarantine surrounding Covid-19 has disrupted the supply chains across the planet that many people and businesses rely upon. His response again was not great news to hear for local store owners: “Oh yeah, definitely. Some of the equipment suppliers have shut down their businesses, and some have reduced volume, and we are facing serious delays with equipment these days, so we are searching for new suppliers.”
However, what he said next might give some hope for small business owners as he talked about overhead costs. “Different times bring opportunities for small businesses and small suppliers who have maybe fewer people; they could be more cost-effective because they have fewer employees and less volume so these days their prices are becoming more cost-effective for us.”
Alex continued to explain that before, he and Dmitry used to work with big suppliers to ensure equipment deliveries were on time, and that they had a large variety of products to choose from, but these days they are moving into smaller business models and letting small businesses provide them with services, regardless of the lower quality warranties and customer service. Essentially, businesses that don’t require thousands of overseas offices and large warehouses full of products, but instead supply you directly from the manufacturer, can survive because they lack the large expenses of other companies and, as a result, aren’t nearly as leveraged through the purchase of what are now useless assets waiting in storage. 

Not knowing too much about the construction management industry, I asked Alex how his company can save money for his clients, and he laid it out plainly: “We are an outsourcing company, so we get paid by the project – not as if we had a construction manager for our company where we would pay his salary if we had a project or not; you’re still paying a salary to an accountant, money for the researchers, and stuff like that.”
He continued: “In-house construction managers hire general contractors who would add a cost on top of every item they supply, like fryers, grills, exhaust hoses and every material.
“We are working differently; we are sourcing from specific contractors, not general contractors, and then we are able to save on the general contractor profit, and we are able to save on the profit they put on the equipment because we are the sole supplier for the entire operation. So, when you come to us, and you need architects, engineers, having to apply for permits, or supervisors, you get everything in one company – everything through one office and therefore you can save on cost because you don’t need so many people around.”
Alex explained how he has avoided accepting common inefficiencies in the industry in order to reduce costs for his clients. What particularly struck me was how much time wastage there is in so many construction projects and how a general contractor’s supply costs could be inflated by 20-30 percent to cover expenses that can be incurred while not actively working on a project, such as in winter. 

To finish off our discussion, I asked Alex his thoughts on reopening, and he gave me a mixed response. Iris Construction Management looks forward to reopening because they see it as an opportunity to display their cost-saving techniques, but Alex realizes that for many businesses, it will take a long time to recoup the losses incurred from the Covid-19 quarantines and many more will never reopen. 

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Discover Your Ultimate Smooth at Sets on Corydon: Nanoplasty vs. Keratin vs. Japanese Straightening

@j.t6700

#hairvideo  #hairstraighteninginwinnipeg #Nanoplasty #keratin #hairstraightening Hair Nanoplasty: Overview & Guide What it is: Nanoplasty is an innovative hair restoration and straightening treatment that uses nanotechnology to deliver nutrients (amino acids, essential oils, and collagen) into the hair cuticle. Unlike traditional Keratin treatments, it is typically formaldehyde-free and works from the inside out. The Benefits: Long-Lasting: Results typically last between 4 to 8 months. Deep Repair: Restores hair fibers and adds an intense mirror-like shine. Safety: Generally considered safer for sensitive clients and pregnant/nursing women (always consult a doctor first). Straightening Power: Highly effective at straightening even thick, resistant curls. Key Considerations: Color Shift: The acidic formula can lighten dyed hair by 1 to 2 shades. Plan your color appointments for after the treatment. Time Commitment: The process is detailed and can take 3 to 5 hours in the salon. Heat Sensitivity: Because it requires high-heat flat ironing to “seal” the product, it may not be suitable for extremely over-processed or breaking hair. Aftercare Tips: Use sulfate-free shampoos to maintain the integrity of the treatment. Blow-dry your hair after washing to “reactivate” the smoothing effect.

♬ 오리지널 사운드 – Plum’sFlow – Plum’sFlow

Are you ready to wake up with flawless, effortless hair every single day? While standard straightening methods try to fit everyone into the same box, your hair has its own unique structure, strength, and history.

We offer three distinct, state-of-the-art smoothing and straightening systems. Finding the perfect match depends entirely on your hair type, your lifestyle, and your ultimate hair goals.

Here is exactly how they compare so you can choose the path to your most beautiful, resilient hair.

The Treatment Breakdown

1. The Elite Standard: Nanoplasty (Our Premier Selection)

Nanoplasty is a revolutionary, high-technical smoothing treatment that works at a deep cellular level. Using nanotechnology, nutrients and amino acids are deeply integrated right into the hair cortex (the inner core of the hair strand). It heals, seals, and straightens from the inside out without harsh chemicals.

  • How it works: It uses an acidic formula triggered by specialized infrared heat to realign the hair bonds. It does not just coat the cuticle; it restructures it while infusing massive hydration.
  • The Finish: Ultra-glossy, high-shine, sleek, and straight, while retaining natural movement and zero frizz.
  • The Big Benefit: Formulated without formaldehyde or harsh chemicals. There are no fumes, no burning eyes, and you can wash your hair or tie it up the very same day.
  • Longevity: Lasts up to 4 to 6 months.

2. The Classic De-Frizzer: Keratin Treatment

The traditional choice for managing unruly texture. Keratin acts like a protective shield, filling in the cracks along a compromised or distressed hair cuticle (the protective outer layer).

  • How it works: A liquid keratin formula is sealed into the outer layer of the hair with a flat iron.
  • The Finish: Soft, smooth, and incredibly manageable. It reduces curl volume by roughly 50 to 70% and completely deletes frizz, but leaves some of your natural body and bounce.
  • The Big Benefit: Ideal for hair that has undergone chemical stress or bleaching. It acts like a temporary protein bandage to restore softness and cut your blow-dry time in half.
  • Longevity: Lasts 3 to 4 months, gradually washing out over time.

3. The Permanent Sleek: Japanese Straightening (Thermal Reconditioning)

For those who want absolute, pin-straight hair that defies high humidity and never reverts.

  • How it works: This is a permanent chemical process that physically breaks down the internal bonds of the hair, which are then precision-ironed perfectly flat and neutralized to lock in the new shape forever.
  • The Finish: Mirror-smooth, pin-straight, glassy hair with zero wave or curl.
  • The Big Benefit: It is completely permanent on the hair that is treated. Rain, humidity, and workouts will not change it. Only your new root growth will need touching up.
  • Longevity: Permanent (requires root touch-ups every 6 to 9 months).

Which One Is Right For You?

FeatureNanoplastyKeratin TreatmentJapanese Straightening
Primary GoalDeep cellular repair, sleek straightening, intense gloss.Frizz elimination, volume reduction, softer texture.Permanent, absolute pin-straight results.
Hair ConditionHealthy to moderately sensitized or colored hair.Highly compromised, bleached, or heat-distressed hair.Healthy, resistant, coarse, or virgin hair only.
Chemical TypeAmino acids & organic acids (No formaldehyde fumes).Cuticle-coating formulas (May contain standard preservatives).Traditional alkaline straightening solution.
Post-Care WindowWash or style immediately. No waiting period.Must wait 48 to 72 hours before washing or tying up.Must keep completely dry and straight for 48 to 72 hours.

An Important Note on Hair Integrity: Beautiful hair is healthy hair. Because Japanese Straightening permanently alters the internal architecture of the hair strand, it is completely unsuitable for heavily highlighted, bleached, or fragile hair. If your hair has a history of heavy chemical processing, a customized Nanoplasty or Keratin Treatment will give you the breathtaking, smooth results you want while respecting and preserving the strength of your hair structure.

Let’s curate your perfect look. Book a structural hair analysis with us today, and let’s design a smoothing protocol tailored exactly to your hair’s unique signature.

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Features

Why Digital Innovation Keeps Elevating PH Bingo Online in the Philippines

Bingo culture in the Philippines draws from decades of shared moments—barangay get-togethers, family weekends, office fundraisers, and local assemblies where cards, markers, and number calls set the pace of the room. The pull often comes from anticipation: one more number, one more match, one step closer to a winning pattern. That familiar rhythm now appears in PH Bingo Online, where the classic experience stays recognizable while the delivery shifts to a faster, more flexible digital format.

Digital innovation around online bingo centers on convenience and player experience rather than changing the heart of the game. Technology supports easier entry, cleaner interfaces, stronger security, and tools for time and budget awareness. Within this space, platforms such as GameZone position online bingo as a modern option that still respects traditional gameplay structure.

From Bingo Halls to Phone Screens: Convenience as the Main Upgrade

Offline bingo often required planning. Venue distance, session schedules, traffic, seating capacity, and start times shaped participation. For many players, the issue never involved lack of interest; the issue involved logistics.

Online access changes the path to play. A mobile device turns idle minutes into potential game time, whether that means a short session after work, a quick round during downtime, or weekend play without commuting. The bingo card format remains intact, and the core mechanics stay familiar—numbers called, cards tracked, patterns completed—while the steps around participation become simpler.

With increased accessibility, PH Bingo Online reaches players outside the usual venue radius: those who live far from halls, those with rotating schedules, and those who prefer home-based entertainment. Digital convenience broadens the audience without demanding a new learning curve.

Digital Innovation That Improves the Online Bingo Experience

Online bingo involves more than transferring a paper card onto a screen. Modern platforms refine the full player journey, from sign-in to gameplay flow, with upgrades designed to reduce friction.

Key improvements commonly found in PH Bingo Online environments include:

Faster access and session entry

Less waiting and fewer steps before joining gameplay, especially compared with traveling to a venue and lining up for a seat.

Cleaner interface design

Card tracking becomes easier with readable layouts, clear number displays, responsive controls, and features that reduce mis-clicks or confusion.

Mobile-first accessibility

Support for play across compatible devices, allowing sessions at home or on the go.

Stability and performance upgrades

Optimized apps and server infrastructure help reduce lag, disconnections, or slow loading during active rounds.

Secure account management

Stronger login protection and account verification processes help reduce risk related to unauthorized access and imitation sites.

Responsible gaming tools

Built-in reminders and control features encourage healthier play habits, especially for players who want structure around spending and time.

Each feature targets the experience around bingo without altering the basic identity: number calls, card matches, and pattern wins.

Why Bingo Matches Digital Attention Habits

Bingo’s appeal often sits in its balance. The game requires attention, but not intense strategy. Each number call triggers a quick scan and a small decision—mark or move on—creating a cycle of anticipation that feels active without becoming mentally exhausting.

Digital platforms amplify that comfort by removing distractions tied to offline logistics. Travel time, venue noise, managing physical cards, and tracking multiple paper boards become less of a concern. The focus narrows to the core rhythm of the game, which fits players seeking light entertainment with consistent suspense.

This structure helps explain repeat engagement. When online platforms deliver smooth navigation and stable performance, bingo becomes an easy-to-enter pastime that works well for casual play, short breaks, or end-of-day downtime.

GameZone and the Modern Bingo Hub Experience

GameZone’s appeal often connects to its mixed offering: familiar entertainment presented through a modern interface. Alongside popular card selections, the platform includes Bingo games on GameZone, creating a single space for players who prefer switching between categories without opening multiple apps.

A platform-style hub typically supports:

  • one account across several game types
  • consistent interface and navigation design
  • partnerships with recognized game providers
  • in-house titles aimed at convenience-focused play
  • responsible play tools integrated into the experience

Risk Assessment for PH Bingo Online Players

Online bingo convenience comes with practical risks that benefit from awareness and simple safeguards.

Unofficial or imitation platforms

Risk level: High
Copycat sites can mimic branding and create account safety issues.
Tip: access GameZone only through its official website and official app channels.

Playing while distracted

Risk level: Moderate
Multitasking affects enjoyment, focus, and time awareness.
Tip: choose a calmer setting and treat the session as dedicated playtime.

Long sessions without breaks

Risk level: Moderate
Extended play can weaken awareness of time and spending.
Tip: use session reminders or set limits before starting.

Ignoring updates

Risk level: Low
Outdated versions may miss important fixes for security and performance.
Tip: keep apps updated to maintain stability and protection.

Tips for a Better PH Bingo Online Experience

Get comfortable with the interface

Knowing where controls sit, how cards display, and how sessions move improves confidence and reduces mistakes.

Choose the right timing

Short sessions after a stressful workday may feel better with a quick break first. A refreshed mindset often improves the experience.

Explore other bingo formats

Starting with PH Bingo provides familiarity, while exploring other Bingo games on GameZone introduces variety in pacing and format.

Prioritize entertainment over outcomes

A recreation-first mindset supports healthier expectations and more sustainable enjoyment.

Downloading the GameZone App Safely

A typical setup process starts with the official GameZone website, followed by account registration or login. After that, the platform provides steps for downloading the official app. Supported app stores may also host the app depending on device and availability.

Official sources help ensure access to current versions, updated security protections, and performance improvements tied to the latest release.

Responsible Gaming on a Licensed Platform

GameZone operates as a PAGCOR-licensed gaming platform, available only to individuals 21 years old and above. Responsible gaming support often includes:

  • session reminders for time awareness
  • spending controls for budget structure
  • self-exclusion options for stronger personal limits

Frequently Asked Questions

What is PH Bingo Online?

PH Bingo Online refers to digital versions of classic bingo, designed to preserve the familiar card-and-number format while enabling online access.

How does online bingo differ from offline bingo?

Core rules often remain the same, while convenience features, interface design, and platform tools vary by provider.

Can the GameZone app be downloaded?

Download access typically begins through the official GameZone website after registration or login, with installation guidance provided. Availability may also extend to supported app stores.

Is GameZone legitimate?

GameZone operates under PAGCOR licensing and limits access to players aged 21 and above.

Why do responsible gaming tools matter?

Session reminders, spending controls, and self-exclusion options support balanced play habits and long-term sustainability.

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Features

New book highlights relationship between Kabbalah and science

Edward Shyfrin

By MYRON LOVE In his new book, “The Relativity of Death: Part One: Basic Principles of Kabbalah of Information. Complete Theory of Information Space, Miracles and Maxwell’s Demon,” Dr. Eduard Shyfrin demonstrates the complementary relationship between Kabbalah – the ancient practice of Jewish mysticism – and science.
“The Relativity of Death” is a  follow up to “From Infinity to Man: the Fundamental Ideas of Kabbalah Within the Framework of Information Theory and Quantum Physics,” Shyfrin’s previous work  on the subject, which he published in 2018.
In his introduction to “The Relativity of Death”, the author, himself a scientist by training –  observes that while “science is absolutely necessary for humankind, it nevertheless does not constitute the whole truth.  Science is morally neutral,” he continues.  “Two plus two equals four is neither good nor bad. Science doesn’t provide an answer to the basic questions about our existence: Why are we here? What is our mission? How should we live? Do we have a freedom of choice? Why are we destined to die? And finally, the famous question posted by Gottfried Leibniz as to why is there something rather than nothing?
“I believe that it is impossible and wrong to try to describe Creation while at the same time excluding the Creator.
“When I started reading the works of kabbalists,” he notes, ‘I realised that Kabbalah is deeply ‘scientific,’ that it is a theory of Creation of which our Universe is just a part. Kabbalah is not a textbook – it doesn’t provide equations and laws. Instead, it’s a live body comprised of the teachings and opinions of kabbalists, which often diverged.
“The main notions of Kabbalah,” he writes, “for example the notion of light, are not well defined. As the great kabbalist Rabbi Moshe Hayyim Luzzatto explained in his book, “Philosopher and Kabbalist,” the notion of ‘Light has no definition and is used as some sort of synonym for G-dliness.
 “The original works of kabbalists,” he points out, “are very difficult to read and comprehend, since the main ideas are usually expressed through allegories, parables and hints. This makes them largely inaccessible to contemporary readers. With this in mind, I attempted to create the Theory of Kabbalah of Information based on traditional Kabbalah, Theory of Information and the body of scientific knowledge accumulated by humankind, written in simple language accessible to the reader.”
 
Eduard Shyfrin is a remarkable individual – a man of many parts. In addition to his roles as scientist and author – he has also published a children’s book – the Ukrainian-born Shyfrin is a musician who writes his own words and music, a billionaire, and an important  community leader who generously supports his fellow Ukrainian Jews and our Israeli homeland.
 Growing up during the last years of the Soviet Union though, it comes as no surprise that he knew nothing about Judaism except that he was Jewish.  In the Soviet Union, being Jewish was simply a label that kept you from being accepted into top universities and leadership roles.
“We tried to hide out Jewishness,” he recalls.  “I wanted to be a physicist but wasn’t accepted into university.”
Instead, he followed in his father’s footsteps and became a metallurgist.  In 1983, he started work at a Ukrainian steel plant. Over the next few years, he was promoted from assistant foreman to manager to head of marketing. 
He was able to earn a PhD in physical chemistry in 1993.
In 1993, he changed jobs – becoming a representative in Ukraine of a Hong Kong-based company called Linkfull.  He was responsible for buying steel for export. In 1994, he joined forces with  Alex Schnaider and co-founded a company called the Midland Group, with partner Alexander Shnaider. The company deals in steel, shipping, real estate, agriculture and sport ventures.
Shyfrin’s interest in Judaism was sparked by the arrival of Chabad rabbis in the lands of the former Soviet Union in the mid 1990s and, in particular,  Rabbi David Bleich, the Chief Rabbi of Ukraine. Shyfrin recalls that Rabbi Bleich got him involved in Jewish charities.   He helped rebuild the oldest synagogue in Kiev, provided funds for the Jewish schools in the city, and and financed the construction of the Jewish Education Centre in Kiev, which was dedicated to his late father.
Still, Shyfrin remained largely secular.
It was in 2002, he recalls,  that he experienced a midlife crisis when he began questioning the meaning of life –  and death.
“My rabbi,” he says, “encouraged me to commit to a more Jewish lifestyle.  I began keeping kosher, putting on tefillin and studying Torah.  I found in my Torah study that there were a lot of contradictions and inconsistencies in what I was reading in the Torah and what I had learned as a scientist.”
Shyfrin began to find his answers in Kabbalah, which he approached through a scientific perspective.  As a result , he came to understand kabbalah and reality as “fundamentally information based and that physics and Torah describe different layers of the same structure”.
That epiphany led to his first book, which has sold around 8,000 copies.  He followed up the book’s success by writing numerous articles for the Jerusalem Post. Shyfrin also gives a yearly lecture in London, where he now makes his home.
He is also the founder of the Shyfrin Alliance, an initiative dedicated to advancing understanding of Jewish mysticism and spiritual thought.
Alongside his delving into Jewish mysticism,  Shyfrin remains very much involved in the real world and the crises affecting Israel, the Jewish people, and his Ukrainian homeland.  He currently serves as Vice President of the World Jewish Congress, representing Ukraine. He continues to fund Jewish schools, synagogues and community centres across Ukraine and Russia.
Since the invasion of Ukraine, Shyfrin has helped finance evacuations of Jewish elderly people and children to Hungary and Israel and continues to support communities on a monthly basis.
“For me, a Jew is a Jew,” he has been quoted as saying. “It does not matter where he lives. We are one family.”
 As for the rising antisemitism in Europe, he points out that – unlike the 1930s – today, we have Israel.
“Israel is our country and we must be strong enough to protect it,” he is quoted as saying..
 “The Relativity of Death” was released in February, and, Shyfrin reports, has already sold over 5,000 copies.  The book is available on Amazon and Kindle.

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