By BERNIE BELLAN
June 8, 2023 The name David Asper has long been associated with Winnipeg sports teams.
A former Chair of the Winnipeg Blue Bombers – and someone who achieved both notoriety for how directly involved he became with that team – even going so far as to invade the locker room after a particularly brutal loss (only to be pushed out by now CEO Wade Miller), Asper was also involved with a pro basketball team known as the Winnipeg Thunder, which played here from 1992-94.
This past year, however, Asper took another foray into sports at the ownership level with Winnipeg’s newest sports franchise, the Winnipeg Sea Bears.
The Sea Bears play in a summer league – which is also when the Winnipeg Thunder, a team in which Asper also had an owership stake played. (Another team, the Winnipeg Cyclone, owned by Earl Barish, played in the winter.),
The Sea Bears franchise is the newest addition to what is now a 10-team All Canadian league known as the Canadian Elite Basketball League. So far, by any measure, the team is off to a roaring start.

Recently I chatted with Asper about what led him to enter – again, into the risky world of professional sports and why he’s confident that this time around, the Sea Bears and the league they play in, will be lasting successes.
I began by asking him whether he’s pleased with the attendance at Sea Bears games thus far? (At the time of our conversation the team had played five home games, with an average attendance over 4,000 each game.)
“Yes, I’m very pleased with the reception we’ve gotten so far,” Asper said, “but it’s my nature – it’s the entrepreneur’s curse, to be very cautious about it, because when we began – when you start a business – any business, you never know whether anyone’s going to actually show up and, if they do, whether they’ll keep coming back.”

I suggested to Asper that the history of pro basketball teams in Winnipeg is less than impressive, but he responded that the Winnipeg Thunder actually did “very well,” but “both leagues that the team was affiliated with collapsed.”
“The Thunder played in the summer. The Cyclone played in the winter. I had a better perspective of seeing what would happen if you played in the summer – which is what appealed to me about this league,” Asper added.

I asked, “How far back in time did your planning for the Sea Bears begin?”
Asper said he “started in the spring of ’22, spent time all last summer going across country to games, and then I decided I really liked what I was seeing. I was concerned about the show – the competitiveness of the basketball – and I’m not a basketball person, but I think I have a sense of when something is entertaining and athletic.
“By mid-summer we thought we were going to go for it, we had some negotiation with the league, and we were finally able to announce – late, relatively speaking, at the end of November. We put ourselves in quite a time crush being able to launch for 2023 because training camp starts mid-May, so we only had five months really. We had to hire staff, get tickets out and get ourselves prepared, so it’s been a very hectic time.”

I said to Asper that I wasn’t all that familiar with the Canadian Elite Basketball League and he did give me some of the league’s history, but after the interview I dug deeper into the league’s history.
The CEBL is now in its fifth season, having begun in the summer of 2019, originally with six teams, which were all owned by the league. It now has ten teams in two divisions, from six different provinces:The east division is made up of one team in Quebec (in Montreal), and four in Ontario (in Brampton, Niagara, Ottawa, and Scarborough); and a west division: one in Manitoba (the Sea Bears), one in Saskatchewan (in Saskatoon); two in Alberta (in Calgary and Edmonton), and one in BC (in Langley).
While five of the teams are still owned by the league, there are now five private owners – in Langley, Calgary, Edmonton, and Scarborough, in addition to Asper in Winnipeg.
For the most part the teams play in smaller venues, with the exception of the Sea Bears, who play in Canada Life Centre, which can hold over 15,000 (although seating is confined to the lower level).
Another difference between the CEBL and other leagues that have come and gone in Canada is the heavy emphasis on Canadian players on each team. As Asper explained, each team has 10 players, of whom six have to be Canadian, three can be American, and a tenth can be international.
“We collaborate with Basketball Canada,” Asper observed, and it is a great opportunity for Canadian university players to hone their skills.
Not only that, Asper added that “last year nine players coming out of our league signed NBA contracts,” which gives you an idea what a high level of basketball is played in the CEBL.
According to Wikipedia, each team operates under a salary cap of only $8,000 per team per game. (There are 20 regular games, followed by a round robin playoff tournament modeled on the NCAA Final Four tournament.)

I asked Asper about what I described as his “abiding interest in sports,” given his history of involvement with both pro basketball and football teams.
He said that he thinks “sport is an important part of culture.”

“Where does it come from?” I asked.
“Well, I played sports as a kid,” Asper answered. “I didn’t play basketball, but I’ve seen the power of sports to be inclusive, to be inspirational, to be a shared common experience. I believe very strongly – I know that others in the arts community will dispute it, but I believe sports is as integral to culture as is art and other forms of activities.”

I asked Asper about the role he played in the building of IG Field (where the Blue Bombers now play).
He said that it was never his idea to build a new stadium at the University of Manitoba.
“My plan was to build it at Polo Park and I had everyone lined up and agreed to build it there. I don’t know what happened. I had led the whole project and Greg Selinger wound up taking it over.
I remarked: “Oh yah, I remember, there was an election.”

Turning back to the Sea Bears, I observed that, from pictures in the paper and what I had seen on TV, the team has been drawing a much younger crowd than say the Bombers or Jets – and a far more diverse crowd ethnically. I asked Asper whether that was part of the plan when he thought of starting a basketball team here.
He said, “The answer is yes. When I went across the country last summer and went to games and talked to fans, you could visibly see who was there and a lot of them were young families. There were also grandparents – people my age. It was a broader demographic than I thought it would be. I think that seeing young people at a game is very appealing to a broad age demography, but Bernie, when I would talk to first or second generation Canadians at those games, these were not people who grew up with hockey or football, but for them – basketball – when I talked about shared common experience and shared culture, I’m talking about these families – these new Canadians, meeting with legacy, old Canadians and having a shared common experience as Canadians that was so heart-warming. I said: ‘I want to be part of this.’
“It may be relatively small compared to football and hockey, but it’s doing a service. It’s serving a larger purpose, and what we’ve seen at the games so far – and it really overwhelms me, is that’s exactly what’s happening in Winnipeg.”
“I was talking to kids at the last game – they were part of two youth groups, who had never been to Canada Life Centre and came for the first time to a basketball game – and it blew their minds. They could not believe how great this was – predominantly new Canadians.”

I asked what the ticket price structure is?
Asper said, “They start at roughly 20 bucks. We try to have an entry point for families that’s very accessible.”

I asked whether Ruth (David’s wife) is involved with the team (since she was pictured seated along side David at the first game)?
Asper said, “No, but she’s the team’s number 2 fan.” He also told me that Ruth has a very strong background herself in sports.
I said that I remembered when she was co-owner of Tights, along with other fitness centers in Winnipeg over the years.
Asper said, “Not only that, but Ruth was the trainer for the (University of Manitoba) Bisons football team and she was the trainer for the Churchill Bulldogs football team. She’s in the Churchill Bulldogs Hall of Fame. She really has an experiential perspective on sports. She’s not involved, but she certainly knows the owner – let’s put it that way.”

I wondered about the stability of this particular basketball league – given the past failures of other basketball leagues that had Winnipeg franchises.
“Have there been any teams that have dropped out since the league started five years ago?” I asked.
“There was a team in Newfoundland, and it dropped out,” Asper answered. “Other teams have moved to different markets, so Hamilton moved to Brampton, Guelph had a team that moved to Calgary – which was important because that created a west and an east division. The league has seen unparalleled success this year. The growth in the league is really quite remarkable.”

Asper also noted that “We’re trying to build a sustainable summer event, so it takes a significant investment to start a team up, but the owners who are either starting or acquiring franchises are very committed to investing and growing. The league itself has come through its start-up anarchy, which is always the case in a start-up anything and now it’s moving into scaling up – because it’s working. People want to see this product.”
He also observed that the league is very competitive. Because it’s such a short season (only 20 games), “every single game matters.”
Asper explained that “we have a unique ending to the games” (in the CEBL). “Instead of the clock just running out – like you’d see in an NBA game, where you’d see them try to manage the clock, where the team that’s winning will try to run out the clock and the team that’s losing will try to create fouls and slow it down, what we do is, at the first stoppage in play with close to four minutes left to go in the game we create what’s called a ‘target score,’ so we add nine to the leading team’s score, so that, for example, the score is 84-80, then we turn off the clock, and the first team to 93 wins.
“So, not only does every game matter, the way the games end are so exciting that people leave feeling exhilarated or demoralized. There’s a really emotional way that our games end that really creates a compelling fan experience.”

I asked: “Anything else you want to add?”
Asper said: “Get your tickets at seabears.ca!”