Features
David Asper has brought excitement to a new generation of basketball fans with the Winnipeg Sea Bears
By BERNIE BELLAN
June 8, 2023 The name David Asper has long been associated with Winnipeg sports teams.
A former Chair of the Winnipeg Blue Bombers – and someone who achieved both notoriety for how directly involved he became with that team – even going so far as to invade the locker room after a particularly brutal loss (only to be pushed out by now CEO Wade Miller), Asper was also involved with a pro basketball team known as the Winnipeg Thunder, which played here from 1992-94.
This past year, however, Asper took another foray into sports at the ownership level with Winnipeg’s newest sports franchise, the Winnipeg Sea Bears.
The Sea Bears play in a summer league – which is also when the Winnipeg Thunder, a team in which Asper also had an owership stake played. (Another team, the Winnipeg Cyclone, owned by Earl Barish, played in the winter.),
The Sea Bears franchise is the newest addition to what is now a 10-team All Canadian league known as the Canadian Elite Basketball League. So far, by any measure, the team is off to a roaring start.
Recently I chatted with Asper about what led him to enter – again, into the risky world of professional sports and why he’s confident that this time around, the Sea Bears and the league they play in, will be lasting successes.
I began by asking him whether he’s pleased with the attendance at Sea Bears games thus far? (At the time of our conversation the team had played five home games, with an average attendance over 4,000 each game.)
“Yes, I’m very pleased with the reception we’ve gotten so far,” Asper said, “but it’s my nature – it’s the entrepreneur’s curse, to be very cautious about it, because when we began – when you start a business – any business, you never know whether anyone’s going to actually show up and, if they do, whether they’ll keep coming back.”
I suggested to Asper that the history of pro basketball teams in Winnipeg is less than impressive, but he responded that the Winnipeg Thunder actually did “very well,” but “both leagues that the team was affiliated with collapsed.”
“The Thunder played in the summer. The Cyclone played in the winter. I had a better perspective of seeing what would happen if you played in the summer – which is what appealed to me about this league,” Asper added.
I asked, “How far back in time did your planning for the Sea Bears begin?”
Asper said he “started in the spring of ’22, spent time all last summer going across country to games, and then I decided I really liked what I was seeing. I was concerned about the show – the competitiveness of the basketball – and I’m not a basketball person, but I think I have a sense of when something is entertaining and athletic.
“By mid-summer we thought we were going to go for it, we had some negotiation with the league, and we were finally able to announce – late, relatively speaking, at the end of November. We put ourselves in quite a time crush being able to launch for 2023 because training camp starts mid-May, so we only had five months really. We had to hire staff, get tickets out and get ourselves prepared, so it’s been a very hectic time.”
I said to Asper that I wasn’t all that familiar with the Canadian Elite Basketball League and he did give me some of the league’s history, but after the interview I dug deeper into the league’s history.
The CEBL is now in its fifth season, having begun in the summer of 2019, originally with six teams, which were all owned by the league. It now has ten teams in two divisions, from six different provinces:The east division is made up of one team in Quebec (in Montreal), and four in Ontario (in Brampton, Niagara, Ottawa, and Scarborough); and a west division: one in Manitoba (the Sea Bears), one in Saskatchewan (in Saskatoon); two in Alberta (in Calgary and Edmonton), and one in BC (in Langley).
While five of the teams are still owned by the league, there are now five private owners – in Langley, Calgary, Edmonton, and Scarborough, in addition to Asper in Winnipeg.
For the most part the teams play in smaller venues, with the exception of the Sea Bears, who play in Canada Life Centre, which can hold over 15,000 (although seating is confined to the lower level).
Another difference between the CEBL and other leagues that have come and gone in Canada is the heavy emphasis on Canadian players on each team. As Asper explained, each team has 10 players, of whom six have to be Canadian, three can be American, and a tenth can be international.
“We collaborate with Basketball Canada,” Asper observed, and it is a great opportunity for Canadian university players to hone their skills.
Not only that, Asper added that “last year nine players coming out of our league signed NBA contracts,” which gives you an idea what a high level of basketball is played in the CEBL.
According to Wikipedia, each team operates under a salary cap of only $8,000 per team per game. (There are 20 regular games, followed by a round robin playoff tournament modeled on the NCAA Final Four tournament.)
I asked Asper about what I described as his “abiding interest in sports,” given his history of involvement with both pro basketball and football teams.
He said that he thinks “sport is an important part of culture.”
“Where does it come from?” I asked.
“Well, I played sports as a kid,” Asper answered. “I didn’t play basketball, but I’ve seen the power of sports to be inclusive, to be inspirational, to be a shared common experience. I believe very strongly – I know that others in the arts community will dispute it, but I believe sports is as integral to culture as is art and other forms of activities.”
I asked Asper about the role he played in the building of IG Field (where the Blue Bombers now play).
He said that it was never his idea to build a new stadium at the University of Manitoba.
“My plan was to build it at Polo Park and I had everyone lined up and agreed to build it there. I don’t know what happened. I had led the whole project and Greg Selinger wound up taking it over.
I remarked: “Oh yah, I remember, there was an election.”
Turning back to the Sea Bears, I observed that, from pictures in the paper and what I had seen on TV, the team has been drawing a much younger crowd than say the Bombers or Jets – and a far more diverse crowd ethnically. I asked Asper whether that was part of the plan when he thought of starting a basketball team here.
He said, “The answer is yes. When I went across the country last summer and went to games and talked to fans, you could visibly see who was there and a lot of them were young families. There were also grandparents – people my age. It was a broader demographic than I thought it would be. I think that seeing young people at a game is very appealing to a broad age demography, but Bernie, when I would talk to first or second generation Canadians at those games, these were not people who grew up with hockey or football, but for them – basketball – when I talked about shared common experience and shared culture, I’m talking about these families – these new Canadians, meeting with legacy, old Canadians and having a shared common experience as Canadians that was so heart-warming. I said: ‘I want to be part of this.’
“It may be relatively small compared to football and hockey, but it’s doing a service. It’s serving a larger purpose, and what we’ve seen at the games so far – and it really overwhelms me, is that’s exactly what’s happening in Winnipeg.”
“I was talking to kids at the last game – they were part of two youth groups, who had never been to Canada Life Centre and came for the first time to a basketball game – and it blew their minds. They could not believe how great this was – predominantly new Canadians.”
I asked what the ticket price structure is?
Asper said, “They start at roughly 20 bucks. We try to have an entry point for families that’s very accessible.”
I asked whether Ruth (David’s wife) is involved with the team (since she was pictured seated along side David at the first game)?
Asper said, “No, but she’s the team’s number 2 fan.” He also told me that Ruth has a very strong background herself in sports.
I said that I remembered when she was co-owner of Tights, along with other fitness centers in Winnipeg over the years.
Asper said, “Not only that, but Ruth was the trainer for the (University of Manitoba) Bisons football team and she was the trainer for the Churchill Bulldogs football team. She’s in the Churchill Bulldogs Hall of Fame. She really has an experiential perspective on sports. She’s not involved, but she certainly knows the owner – let’s put it that way.”
I wondered about the stability of this particular basketball league – given the past failures of other basketball leagues that had Winnipeg franchises.
“Have there been any teams that have dropped out since the league started five years ago?” I asked.
“There was a team in Newfoundland, and it dropped out,” Asper answered. “Other teams have moved to different markets, so Hamilton moved to Brampton, Guelph had a team that moved to Calgary – which was important because that created a west and an east division. The league has seen unparalleled success this year. The growth in the league is really quite remarkable.”
Asper also noted that “We’re trying to build a sustainable summer event, so it takes a significant investment to start a team up, but the owners who are either starting or acquiring franchises are very committed to investing and growing. The league itself has come through its start-up anarchy, which is always the case in a start-up anything and now it’s moving into scaling up – because it’s working. People want to see this product.”
He also observed that the league is very competitive. Because it’s such a short season (only 20 games), “every single game matters.”
Asper explained that “we have a unique ending to the games” (in the CEBL). “Instead of the clock just running out – like you’d see in an NBA game, where you’d see them try to manage the clock, where the team that’s winning will try to run out the clock and the team that’s losing will try to create fouls and slow it down, what we do is, at the first stoppage in play with close to four minutes left to go in the game we create what’s called a ‘target score,’ so we add nine to the leading team’s score, so that, for example, the score is 84-80, then we turn off the clock, and the first team to 93 wins.
“So, not only does every game matter, the way the games end are so exciting that people leave feeling exhilarated or demoralized. There’s a really emotional way that our games end that really creates a compelling fan experience.”
I asked: “Anything else you want to add?”
Asper said: “Get your tickets at seabears.ca!”
Features
Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
Features
Why Teachers Are Exploring Sound Buttons for Classroom Activities
A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.
That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.
What Is Drawing Teachers to Sound Buttons?
Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.
Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.
Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.
How Do Sound Buttons Change the Feel of Classroom Activities?
Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”
That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.
Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.
What Does Research Say About Game-Like Learning?
Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.
Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.
Which Classroom Activities Work Best With Sound Buttons?
Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:
Quiz Games
Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.
Reading and Pronunciation Practice
Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.
Transitions and Routines
Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.
Celebrations and Rewards
Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.
How Do Sound Buttons Help Different Kinds of Learners?
Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.
Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.
How Can Teachers Get Started Without Overdoing It?
Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:
- Pick one sound for attention and one for celebration.
- Explain what each sound means before using it.
- Preview every sound to make sure it fits the age group.
- Keep the volume comfortable for the whole room.
Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.
Features
Arabs in the coalition – yes or no?
By MARTY GREEN The Jewish People are facing a moment of decision today which will define who we are for generations to come. Should we, or should we not, form a coalition government with the Arab parties?
There was a moment in our recent history where we faced a parallel question…or, if not in our actual history, at least in the historical narrative which defines us. I am talking about Leon Uris’s masterwork, “Exodus”. I read it as a teenager, and I can’t imagine that there are many Jews my age whose worldview was not fundamentally influenced by that story.
Our protagonist, Ari Ben Canaan, grew up close to the Arab village of Abu Yesha, where he became close friends with the mukhtar‘s son, Taha. Now, twenty years later, on the eve of the War of Independence, Taha’s father is gone and the young man is now the village leader. Arab irregulars have made themselves at home in the village, and are preparing there for the coming assault on Gan Dafna. Ari goes to see his old friend to ask for cooperation. (I am paraphrasing here:)
“You said we would always be friends.”|
“Times have changed. I am an Arab.”
“You are first of all a human being.”
“What do you expect me to do?”
“If you don’t rein in the irregulars we will have to attack Abu Yesha.”
“Is that what you want to do?”
“What do you expect me to do?”
The two are at an impasse. Then Taha speaks: “You said we were brothers, didn’t you? Well, if that is true, if you really meant it, then give me Jordana. Yes, give me your sister to be my wife; to bear my children…”
Ari’s fist shot out, sending Taha sprawling to a corner. He leaps up and instinctively grabs his knife and raises it towards Ari…
Now, let us pause in the telling, because I remember how I felt when I read this as a teenager. And I feel very differently when I read it today. Who was in the wrong? Was Taha in the wrong for demanding Jordana as a sign of brotherhood? Or was Ari wrong for responding with outrage?
I am all but certain that the answer to those questions is glaringly obvious to everyone who is reading here. And I am further all but certain that half of you choose Answer A and half of you choose Answer B.
Because that is exactly how the Jewish People appear to be divided on the question of whether or not to form a coaltion with the Arab parties who hold the balance of power. And the decision we make will have consequences just as far-reaching as the (fictional) decision made in the spur of the moment 80 years ago in the village of Abu Yesha.
Ari stood there dumbfounded by what he had done, unable to find the words to explain. But Taha understood perfectly well.
“Never mind”, he spoke. “You’ve told me everything I need to know. Now get out of my house, zhid!”
(It happens that the only copy of Exodus in my possession is an old samizdat version from the Soviet Union, kindly given to me many years ago by an elderly Russian immigrant. I couldn’t resist the chance to offer Taha’s final words using that particularly expressive insult from the Russian original. It also explains why my quoted passages are inexact, having passed from English to Russian and back again.)
And what is my point with all of this? It is the question of whether we should offer the Arab parties a place in the coalition government. From reading the online discussions, it is quite clear to me that we are just as divided on this question as we are on the Exodus question…should we or shouldn’t we. And each opposing side is equally vehement in the certainty that they are right.
What I can tell you for sure, is that if we make the choice which I fear, it will be just as it was between Ari and Taha. |If we manage to cobble together a coalition of parties that have nothing in common except a determination to keep 20% of our population out of the seats of power, we will have told the Arabs everything they need to know. I can only hope against hope that Eisenkot has the courage to do the right thing.
Ed. note: If you don’t remember this scene from the movie, that’s because it was only in the book.
