Features
Eclectic Nathan Zassman always on lookout for new challenges, new fields to conquer

By MYRON LOVE Aviva Natural Health Solutions on St. James Street is not your typical health food store just as Aviva’s founder, Nathan Zassman, is not your typical entrepreneur.
“What is unique about Aviva is that we take a holistic approach to achieving optimum health through a healthy lifestyle,” Zassman says. “I do a tremendous amount of research in a constant quest for finding solutions to people’s health problems. Many of our products were discovered from research I’ve done working to resolve my own health issues.”
As an example, he cites a brand of footwear from Switzerland, kybun, which was recommended after he tore up some knee ligaments four years ago. Doctors told him he would have to have both knees replaced. He tried the shoes – which claim to repair cartilage and, after ten days, he was walking without pain, after having had to use a walker.
“A physiotherapist who shops here was amazed,” Zassman says. “As a result of my own experience, I can advise people about how properly designed footwear can eliminate knee, hip and back pain.”
At Aviva, Zassman focuses on promoting healthy eating (through food products, healthy food preparation, and dietary supplements) and liquids (as in water filtration systems). A healthy living space requires clean air, for which he recommends air purifiers and humidifiers that can improve any environment. He promotes the importance of getting a good night’s sleep (with organic latex mattresses and coverings that facilitate healing while reducing the time it takes to fall asleep), sitting on active health-promoting chairs, and wearing therapeutic footwear.
One of Aviva’s air purifier brands – Blueair – from Sweden – was recently featured on CBC’s Marketplace – which tremendously boosted Aviva’s sales of the products.“We sold more than 300 units in just two weeks after the Marketplace feature,” he reports, and Aviva continues to sell them in large numbers.“We sell our products worldwide, through our website avivahealth.com.”
Aviva’s eclectic mix of products closely mirrors Zassman’s own lifetime of careers and pursuits. The lifestyle guru began life in Beverly, Massachusetts, which is about 20 miles northeast of Boston. In high school and beyond, he studied trombone and voice at both the prestigious Manhattan School of Music in New York City, and, later, at the American Conservatory of Music in Chicago. He was performing regular concerts in Carnegie Hall with the American Symphony Orchestra when he was only 19 years of age.
In Chicago he performed in the Chicago Civic Orchestra, the training orchestra of the Chicago Symphony, and was a member and soloist with the North Side Symphony of Chicago. Nathan’s first experience as an entrepreneur also occurred in Chicago, when he founded The Zassman Brassmen, a brass quintet that performed educational concerts in schools, as well as formal concert performances.
In 1974, after six of years of study in Chicago with the famous brass pedagogue Arnold Jacobs, Zassman won the audition for second trombone in the Winnipeg Symphony. In addition to his role as a trombonist with the WSO, he joined the faculty of the University of Manitoba, teaching the brass instruments, conducting brass ensembles, and teaching “Brass Techniques” at the Faculty of Education, outlining the basics of all the brass instruments to music education students.
But Zassman has never been defined by just one category. Concurrent with his career in music, he trained as a professional photographer at the Winona School of Professional Photography in Indiana, earning 20 diplomas and Certificates of Merit in a wide range of photographic disciplines. “I became interested in photography while in Chicago,” he recalls, “and spent my summers studying at the best schools and with famous photographers, to refine and improve my craft. I approached photography the same way I did music, seeking out the finest photographers who shared their unique techniques, either privately, or through classes.”
While in Chicago, Zassman developed an interest in Eastern philosophy, studying yoga and astrology at the College of Occult Studies in Chicago. In Winnipeg, he later founded Celestial Interface, producing astrological birth charts for those interested in learning how astrology can improve their lives. He was also appointed CBC Official Photographer, appearing on about a dozen radio and TV spots with CBC Radio and Television, preparing and discussing astrological birth charts on political candidates running for local and national elections.
Zassman founded a photography business specializing in architectural, portrait and commercial photography, creating magazine covers and illustrations for local and national magazines. He also became the Winnipeg Symphony’s official photographer, doing portraits of all the musicians for the symphony programs, as well as taking the annual photo of the orchestra. For many years he taught photography at a school he founded in Winnipeg while the symphony was in session from September to May, and taught professional photographic techniques at the Winona School of Professional Photography, the University of Saskatchewan Department of Art, and the Saskatchewan School of the Arts during the summer months. Zassman also founded The Heliograph Gallery, the first gallery that specialized in photography in Winnipeg.
Now, one would think that teaching photography, performing with the Winnipeg symphony and teaching at the University of Manitoba School of Music would be more than enough to keep someone busy, but Nathan Zassman is a cut above average. He further added businessman to his resumé when he got into computer sales on the ground floor in 1982.
“I had always been interested in cooking and nutrition,” he recalls. “In the early 1980s, I was hired by a local book publisher to write a cookbook with an original idea. I was planning to write the book on my IBM typewriter, but a friend recommended I use a word processor, as he told me that no one used a typewriter anymore for writing.”
One of Nathan’s photography students worked for a local company, Westsun Media. They were selling the Kaypro, which had been rated the best value brand of computer that could be used as a word processor. Nathan purchased a Kaypro with two floppy disk drives for $4000, and couldn’t believe the freedom it provided, allowing him to edit his work, and even check his spelling.
Zassman was so enthused with his computer that he encouraged all his friends to buy one as well. “I was sending so many customers to Westsun to buy a Kaypro computer that I asked the owner, Marc Raymond, if he would allow me trade mine in for a new model with a built in hard drive, which was revolutionary at the time for a portable computer. Marc acknowledged that all his sales were thanks to Nathan and offered him the job as sales manager for the computer division of Westsun. After a short time, Nathan decided he should start his own business and left Westsun.
Thus, in 1982, the musician became a businessman with the founding of Aries Microsystems. “Our business grew rapidly,” Zassman recalls. “By 1986, Aries ranked as the fastest-growing business in Manitoba.” But in 1988 he found that the added responsibilities of running a computer business were interfering with his musical career, so he decided to sell Aries to one of his employees. However, Zassman retained his passion for computers and after his three year non-competition clause from the sale of Aries came to an end, in 1991 he started a second computer company – Opus Computer Solutions.
Zassman retired from the WSO in 1995 to devote himself full time to his new company. “In 1997, I bought the former Winestock’s Wholesale building at 52 Adelaide in the Exchange District and moved my computer business into the downtown marketplace area,” he recalls. “In 2001, I decided to set up a gym on the third level for my computer technicians. I wanted to encourage my technicians to include exercise in their lifestyle. I did my research and bought the best fitness equipment available.”
After a short time, he decided to also sell the fitness lines he purchased for the Opus gym, and Aviva Natural Health Solutions was born.
Zassman then went to the United States, studying Nutritional Therapy in Medical Practice with Jonathan Wright, M.D., and Alan Gaby, M.D., and obtaining certificates in 2003 and 2007. By 2005, Aviva was bringing in enough revenue to stand on its own, so Zassman sold Opus Computer Solutions in 2007 to focus entirely on his new venture.
“I seem to change careers every 20 years or so,” he says.
He moved Aviva to its current location, at 1224 St. James Street, in 2010. And, while still very active in the operations of Aviva, true to form Zassman continues to grow and explore other fields. A bass/baritone, he’s returned to singing and was studying with Mel Braun at the University of Manitoba, as well as singing in two choirs – until Covid forced a pause. On top of all that, a few years ago, began taking acting classes with the Prairie Theatre Exchange. He became a member of Shoestring Players, and has appeared in three plays so far.
He continues to indulge his passion for healthy cooking and baking bread. While running Opus, he became well known for offering his customers and staff free loaves of bread, made from freshly ground organic grain, and is still doing so at Aviva. These days though, he concentrates on sourdough bread. He offers his starter to anyone interested in baking sourdough bread, for free.
Features
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Features
Israel pavilion ambassadors – then and now
By BERNIE BELLAN Given that Folklorama is on again and the Israel pavilion – Shalom Square, is in full swing, I thought it timely to resurrect an article I first posted to this website in August 2023.
But before reading that article, I wanted you to see who this year’s ambassadors are for Shalom Square:

It was back in 2023, however, that I set out to answer a question that I had asked our readers to help answer: Where was the very first Israel pavilion located? Some readers had thought it was the Golden Age Club, which used to be located on Pritchard and Salter. But others weren’t so sure. Here then is what I wrote back in August 2023 – when, with the help of a librarian at the Winnipeg Public Library, I was able to solve the riddle of where the first Israel pavilion was located:
It was earlier in August 2023 that I had raised a number of questions about the history of the Israel pavilion at Folklorama.
Among those questions were: Where was the first Israel pavilion located and when did the Israel pavilion actually become a permanent fixture in the YMHA on Hargrave (before moving to its current home in the Asper Campus)?
As part of my search for answers to those questions I turned to David Cohen, who had long been the coordinator of the Israel pavilion when it was located on Hargrave, but who didn’t step into that role until 1975.
David thought that the Israel pavilion hadn’t moved to Hargrave until 1974, but he wasn’t sure where the first Israel pavilion had been located.
I tried to find information using the Winnipeg Public Library online digital archive. In case you didn’t know, anyone with a library card can access the library’s online archive. You can also have access to newspaperarchive.com through the library’s digital archive. Newspaperarchive.com is an invaluable reference tool for journalists especially – or anyone wanting to access old newspaper archives, for that matter, but ordinarily you would need a subscription to newspaperarchive.com in order to use it. For some reason, however, the search function in the Winnipeg Public Library’s digital search engine didn’t produce results when I entered the word “Folklorama.”
As a result I called the Winnipeg Public Library for assistance and received great help from someone by the name of Louis-Phillipe. After taking my information, Louis-Phillipe phoned me to say that he had found out that the library had compiled a file of press clippings related to Folklorama going back to the very first year, 1970.
Further, Louis-Phillipe said, he had found a list of the 22 pavilions in that first year of Folklorama, along with where they were located. It turns out that the Israel pavilion was actually located in two different venues that first year: the Rosh Pina and the Shaarey Zedek.
The next day I also heard from reader Phyllis Dana, who confirmed that the Israel Pavilion had been in both synagogues. Phyllis also remembered that the only food served that first year was honey cake.
But the pièce de resistance came when I heard from reader Marilyn Breitman (née Stitz), who now lives in Calgary, when she phoned me on Monday, August 21 (which is when she received the August 16 issue of the paper with my story about Folklorama).
Marilyn told me that, not only did she remember that the first Israel pavilion alternated between the Rosh Pina and the Shaarey Zedek, she had actually been the female representative of the Israel pavilion that first year. Her title, Marilyn said, was simply “Jewish.”
But, as you might also recall, the entire confusion over where the first Israel pavilion was located began with an email I had received from Roz Greenfeld, who had written to correct my mistake when I had written in the August 2 issue that the Israel pavilion had been located in the YMHA from the very beginning.
Roz pointed out that, in 1971, the second year of Folklorama, the Israel pavilion was located in “Council House” or, as it was better known, “The Golden Age Club,” on Pritchard and Salter. How did she remember that? Roz was the female representative of the pavilion that year. Her title, as I found out was “Miss Judea,” she said.
So, if the Israel pavilion was located at both the Rosh Pina and Shaarey Zedek in that first year of Folkorama, and in the Golden Age Club that second year, where was it after that?
It was left to Jewish Heritage Centre of Western Canada archivist Andrew Morrison to come up with the answer to that question. Andrew informed me that the Israel pavilion did indeed move to the YMHA in 1972 and remained there for the next 25 years, until it moved to the Asper Campus in 1997.

There was a further footnote to the story, which is when I decided to try my luck with the Winnipeg Public Library’s online archive one more time. This time, rather than searching for “Folklorama,” I tried searching for old copies of both the Free Press and the Tribune from August 1970. I did manage to get results for the Tribune and when I entered a specific search within the Tribune I found a picture of all the famale representatives of pavilions – in bathing suits.
It turned out – and this was corroborated by both Marilyn Breitman and Roz Greenfeld, the female representatives had to parade in unison – in bathing suits, as part of Folklorama festivities. Each year, as well, a queen of Folklorama was chosen. Neither Marilyn nor Roz was made queen, both of them told me, although Roz was voted “Miss Congeniality.”
In addition to finding out about the early days of the Israel pavilion, I also learned that the Chai dancers were not regular performers at the Israel pavilion in those early years – as they eventually did become. Chai performers would dance only one night in those first years, with other entertainment the other nights.
I did enlist Andrew Morrison’s help once again and did find that Chai performed only one evening during the first few years of Folklorama – from 1970 to 1976. In 1977 Chai began performing every night of Folklorama, but there were other performers on hand as well, including Jerry Maslowsky and Rabbi Yosel Rosenzweig. In 1978 the Chai Folk Ensemble was the featured entertainment every evening; however, a notice that appeared in our paper did say that whistler Harvey Pollock would “be on hand” to entertain – whatever that meant.
While some may wonder of what earth shaking importance all this is, I ask: Isn’t it fun to look back in time – for just a little while, instead of worrying about more immediate problems, such as global warming, inflation, terrorist attacks in Israel, and whether Donald Trump will be president while he’s in jail?
Features
EINSTEIN, RITA AND ME
By DAVID R. TOPPER In the early 1960s, when I was an undergraduate student majoring in Physics at Duquesne University in Pittsburgh – there was only one girl in my advanced physics classes. As I learned later, nothing much had changed since the days of Einstein. When he was studying Physics at the Polytechnic in Zurich, the physics classes were all male – except for Mileva Marić, a Serbian who was the first girl in high school ever to take a physics course in the entire Austro-Hungarian Empire. Because Switzerland was the only place where women were admitted to university classes, she was there with Albert in Zurich.
She was very smart, especially in math, and also proficient at the piano. Born with a dislocated hip, Mileva had a slight limp, and the men in the class ignored her – except for one, Albert. They became a couple and eventually married.
Back to me in my university physics classes – where it seems that little had changed for over sixty years. In my advanced classes there was only one girl. Her name was Rita. She mainly stayed to herself. Majoring in Mathematics, she took all the advanced physics courses available, right through the fourth year. In short, in those predominantly male classes, she was an anomaly – alone and ignored by her classmates.
Except me. No, I didn’t date her, yet I didn’t ignore her. During those undergraduate years, I lived at home and took a bus or a trolley to school five days a week, leaving early in the morning. The university is in downtown Pittsburgh. Walking to the campus, I first went to the Physics Department, using it as my base. From there I went to my other classes during the day. There was a small classroom in the Department that was almost always empty, especially in the morning. It could be used for individual studying or small group discussions and such. In the early morning, I was usually the only one there – except for Rita, who used it for studying, too. She often was there, even before me. Usually the conversation started by me saying something like: “Hi Rita, did you get the last problem in mechanics class homework?” Her response was invariably, “Yes.” We would go over it, with her finding my mistakes. We had an amiable relationship that never went beyond our interactions about physics – right up to the end of our university years. As far as I can remember, I don’t think I knew much about her beyond the classroom.
But one event, which I’ll never forget, stands out. It was during our last year of classes in a course on the theory of relativity. For the textbook the prof used a paperback edition of the original papers on the theory. Early in the course, we went through Einstein’s first paper of 1905 – step by step. On this particular day, the prof came in and said he had a problem with the next step in the paper. As we all sat with our books in front of us, he pointed to a certain equation where we ended in the previous class. In the next sentence, Einstein says that such and such follows. The problem for the prof was that he didn’t know how Einstein got that deduction. I looked at it, and didn’t have a clue either.
Just then, Rita’s hand went up. She said she thinks she knows how Einstein got it. The prof asked her to come up to the blackboard and show him. Rita did, and the prof said that she was right. I’m quite sure that – then and there – Rita got an A in that course, if not an A+.
That gives you some idea about Rita and my relationship with her at the time. Not a very significant part of my 4-year undergraduate years – except for this one event in a physics course.
Why then am I bringing this up now, so many years later? Here’s why.
I graduated with my BS degree in the fall of 1964. I then went to graduate school at Case Institute of Technology in Cleveland, majoring in Physics. (It’s now Case-Western Reserve University.)
When I moved there, I lived in a formerly swanky hotel on the edge of the campus, which was purchased by the university as a residence solely for graduate students. They called it The Graduate House. Eleven floors, the top 8 with suites for students, with one floor solely for female students. It was a radical experiment in co-ed living for the time.
My first day there, after getting my room and putting my things in drawers and so forth, it was late in the afternoon – and I was hungry. I had been told when I registered that the dining hall would open the following morning, but for now there was no food. However, on the third floor there were vending machines with sandwiches and such, so I went to find them.
Going down the elevator, exiting at the third floor, and walking down a hall – suddenly I heard my name called. “David, what are you doing here?” Turning around – there was Rita! It was quite a surprise for both of us. This tells you how minimally we interacted before; not even knowing that we both were going to the same graduate school.
I told her that I was majoring in Physics at Case. She, of course, was majoring in Math. After a chat about all this, I said that I was looking for the sandwich machines. She said that there was a diner nearby, and she was going there for dinner with someone else she had just met so I went, too. Thus, Rita and I reunited in Cleveland, now living in the same building.
In a short while, I made friends with a group of people in the Graduate House with diverse majors. Some were in various sciences, others in humanities. It was a lively group, with animated discussions on a range of academic topics, including politics, especially as the Vietnam War became the center of the news in the USA.
Rita was not a part of that group, but I did often see her. Being the eager student that I was, I was up early, getting to the university to study in the library before classes started. Coming to the dining room for breakfast, not long after it opened, I often saw Rita, too – all alone in a far corner. I took my tray and we had breakfast together. Except for that morning ritual, I seldom had any interactions with her.
Thinking about this now, I find the parallel morning rituals (first in Pittsburgh and then in Cleveland) a fascinating serendipitous episode in my life. The difference was that in Cleveland, we were not taking the same courses so we didn’t have to compare solutions to homework. We did talk about our respective courses, and interestingly a parallel appeared. By around mid-term of that first year in graduate school, we both were less than enthusiastic about what we were learning and, accordingly, were both thinking of not carrying on in our respective subjects.
For me it was Quantum Mechanics and the impossibility for us to know reality in itself. Everything was statistical, uncertain and almost esoteric. I found the uncritical attitude toward this world-view to be almost religious in nature. (I only learned later that Einstein felt the same way!)
For Rita, it was the same, despite the different fields. The math now was far beyond basic geometry, algebra and calculus. Topology, Group Theory, Galois’ Theory, and more – all culminating in Gödel’s Theorem, which asserts that all mathematical knowledge is inherently incomplete. It all was too esoteric for her. She knew that she was not going to get a PhD in mathematics.
We commiserated together, with another parallel in our unusual relationship, but with a difference. I still wanted to get my Master’s Degree and somehow still go on to get a job as a professor – that had been my goal in life ever since my first semester at Duquesne. Rita, however, was thinking of dropping out immediately and leaving university life altogether.
For me, this problem was resolved in my second year of Physics at Case, when I took a course taught by Martin Klein. Although he was a physicist in the Department, for many years he no longer was doing research in it. Instead, he was writing papers on the history of the subject – mainly involving Einstein, Boltzmann, Gibbs, Ehrenfest and others. Today those papers are paragons in the field. It was my extremely good luck that the department permitted him to teach such material for the first time.
I loved the course. I was enthralled by the topics – this was the way I wanted to learn physics, through its history. After getting my Master’s in Physics at the end of that year, I moved across campus to the History of Science Department. In another four years I had a PhD in the subject.
Back to early 1965: I tried to talk Rita out of dropping out, but she was adamant. The kicker was this: she really preferred numbers with $$$$ in front of them. Yes, she wanted to be an accountant. She didn’t want to waste any more time here, when she could be home getting her accounting credentials. As I recall, sometime before the spring of that year she went back to Pittsburgh. I’m sure she had an easy time getting her accounting licence and all that went with it. As she was very smart. My guess is that she was an excellent accountant and was very successful in that career.
I have no way of knowing. We didn’t keep in touch (honestly, I don’t know why not) and I can’t even remember her last name. All that I can recall is what I’ve written here. Nonetheless, I find these two interactions between Rita and me an interesting and pleasing tidbit about life and relationships – so much so that I deem it worthy of repeating here.
David R. Topper writes in Winnipeg, Canada. His work has appeared in Mono, Poetic Sun, Discretionary Love, Poetry Pacific, Academy of the Heart & Mind, Altered Reality Mag. and elsewhere.
His poem Seascape with Gulls: My Father’s Last Painting won first prize in the annual poetry contest of CommuterLit Mag – May 12, 2025.

