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Eclectic Nathan Zassman always on lookout for new challenges, new fields to conquer

Nathan Zassman

By MYRON LOVE Aviva Natural Health Solutions on St. James Street is not your typical health food store just as Aviva’s founder, Nathan Zassman, is not your typical entrepreneur.

“What is unique about Aviva is that we take a holistic approach to achieving optimum health through a healthy lifestyle,” Zassman says. “I do a tremendous amount of research in a constant quest for finding solutions to people’s health problems. Many of our products were discovered from research I’ve done working to resolve my own health issues.”

As an example, he cites a brand of footwear from Switzerland, kybun, which was recommended after he tore up some knee ligaments four years ago. Doctors told him he would have to have both knees replaced. He tried the shoes – which claim to repair cartilage and, after ten days, he was walking without pain, after having had to use a walker.

“A physiotherapist who shops here was amazed,” Zassman says. “As a result of my own experience, I can advise people about how properly designed footwear can eliminate knee, hip and back pain.”

At Aviva, Zassman focuses on promoting healthy eating (through food products, healthy food preparation, and dietary supplements) and liquids (as in water filtration systems). A healthy living space requires clean air, for which he recommends air purifiers and humidifiers that can improve any environment. He promotes the importance of getting a good night’s sleep (with organic latex mattresses and coverings that facilitate healing while reducing the time it takes to fall asleep), sitting on active health-promoting chairs, and wearing therapeutic footwear.

One of Aviva’s air purifier brands – Blueair – from Sweden – was recently featured on CBC’s Marketplace – which tremendously boosted Aviva’s sales of the products.“We sold more than 300 units in just two weeks after the Marketplace feature,” he reports, and Aviva continues to sell them in large numbers.“We sell our products worldwide, through our website avivahealth.com.”

Aviva’s eclectic mix of products closely mirrors Zassman’s own lifetime of careers and pursuits. The lifestyle guru began life in Beverly, Massachusetts, which is about 20 miles northeast of Boston. In high school and beyond, he studied trombone and voice at both the prestigious Manhattan School of Music in New York City, and, later, at the American Conservatory of Music in Chicago. He was performing regular concerts in Carnegie Hall with the American Symphony Orchestra when he was only 19 years of age.

In Chicago he performed in the Chicago Civic Orchestra, the training orchestra of the Chicago Symphony, and was a member and soloist with the North Side Symphony of Chicago. Nathan’s first experience as an entrepreneur also occurred in Chicago, when he founded The Zassman Brassmen, a brass quintet that performed educational concerts in schools, as well as formal concert performances.

In 1974, after six of years of study in Chicago with the famous brass pedagogue Arnold Jacobs, Zassman won the audition for second trombone in the Winnipeg Symphony. In addition to his role as a trombonist with the WSO, he joined the faculty of the University of Manitoba, teaching the brass instruments, conducting brass ensembles, and teaching “Brass Techniques” at the Faculty of Education, outlining the basics of all the brass instruments to music education students.

But Zassman has never been defined by just one category. Concurrent with his career in music, he trained as a professional photographer at the Winona School of Professional Photography in Indiana, earning 20 diplomas and Certificates of Merit in a wide range of photographic disciplines. “I became interested in photography while in Chicago,” he recalls, “and spent my summers studying at the best schools and with famous photographers, to refine and improve my craft. I approached photography the same way I did music, seeking out the finest photographers who shared their unique techniques, either privately, or through classes.”

While in Chicago, Zassman developed an interest in Eastern philosophy, studying yoga and astrology at the College of Occult Studies in Chicago. In Winnipeg, he later founded Celestial Interface, producing astrological birth charts for those interested in learning how astrology can improve their lives. He was also appointed CBC Official Photographer, appearing on about a dozen radio and TV spots with CBC Radio and Television, preparing and discussing astrological birth charts on political candidates running for local and national elections.

Zassman founded a photography business specializing in architectural, portrait and commercial photography, creating magazine covers and illustrations for local and national magazines. He also became the Winnipeg Symphony’s official photographer, doing portraits of all the musicians for the symphony programs, as well as taking the annual photo of the orchestra. For many years he taught photography at a school he founded in Winnipeg while the symphony was in session from September to May, and taught professional photographic techniques at the Winona School of Professional Photography, the University of Saskatchewan Department of Art, and the Saskatchewan School of the Arts during the summer months. Zassman also founded The Heliograph Gallery, the first gallery that specialized in photography in Winnipeg.

Now, one would think that teaching photography, performing with the Winnipeg symphony and teaching at the University of Manitoba School of Music would be more than enough to keep someone busy, but Nathan Zassman is a cut above average. He further added businessman to his resumé when he got into computer sales on the ground floor in 1982.

“I had always been interested in cooking and nutrition,” he recalls. “In the early 1980s, I was hired by a local book publisher to write a cookbook with an original idea. I was planning to write the book on my IBM typewriter, but a friend recommended I use a word processor, as he told me that no one used a typewriter anymore for writing.”

One of Nathan’s photography students worked for a local company, Westsun Media. They were selling the Kaypro, which had been rated the best value brand of computer that could be used as a word processor. Nathan purchased a Kaypro with two floppy disk drives for $4000, and couldn’t believe the freedom it provided, allowing him to edit his work, and even check his spelling.

Zassman was so enthused with his computer that he encouraged all his friends to buy one as well. “I was sending so many customers to Westsun to buy a Kaypro computer that I asked the owner, Marc Raymond, if he would allow me trade mine in for a new model with a built in hard drive, which was revolutionary at the time for a portable computer. Marc acknowledged that all his sales were thanks to Nathan and offered him the job as sales manager for the computer division of Westsun. After a short time, Nathan decided he should start his own business and left Westsun.

Thus, in 1982, the musician became a businessman with the founding of Aries Microsystems. “Our business grew rapidly,” Zassman recalls. “By 1986, Aries ranked as the fastest-growing business in Manitoba.” But in 1988 he found that the added responsibilities of running a computer business were interfering with his musical career, so he decided to sell Aries to one of his employees. However, Zassman retained his passion for computers and after his three year non-competition clause from the sale of Aries came to an end, in 1991 he started a second computer company – Opus Computer Solutions.

Zassman retired from the WSO in 1995 to devote himself full time to his new company. “In 1997, I bought the former Winestock’s Wholesale building at 52 Adelaide in the Exchange District and moved my computer business into the downtown marketplace area,” he recalls. “In 2001, I decided to set up a gym on the third level for my computer technicians. I wanted to encourage my technicians to include exercise in their lifestyle. I did my research and bought the best fitness equipment available.”

After a short time, he decided to also sell the fitness lines he purchased for the Opus gym, and Aviva Natural Health Solutions was born.

Zassman then went to the United States, studying Nutritional Therapy in Medical Practice with Jonathan Wright, M.D., and Alan Gaby, M.D., and obtaining certificates in 2003 and 2007. By 2005, Aviva was bringing in enough revenue to stand on its own, so Zassman sold Opus Computer Solutions in 2007 to focus entirely on his new venture.

“I seem to change careers every 20 years or so,” he says.

He moved Aviva to its current location, at 1224 St. James Street, in 2010. And, while still very active in the operations of Aviva, true to form Zassman continues to grow and explore other fields. A bass/baritone, he’s returned to singing and was studying with Mel Braun at the University of Manitoba, as well as singing in two choirs – until Covid forced a pause. On top of all that, a few years ago, began taking acting classes with the Prairie Theatre Exchange. He became a member of Shoestring Players, and has appeared in three plays so far.

He continues to indulge his passion for healthy cooking and baking bread. While running Opus, he became well known for offering his customers and staff free loaves of bread, made from freshly ground organic grain, and is still doing so at Aviva. These days though, he concentrates on sourdough bread. He offers his starter to anyone interested in baking sourdough bread, for free.

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River Heights home close to school & synagogue

694 Brock

 Blending timeless character with thoughtful modern updates, this beautifully maintained River Heights home offers comfort, style, and everyday functionality. Bright living spaces, a finished basement, a private backyard, and a double detached garage make it ideal for families, professionals, or anyone looking to enjoy one of Winnipeg’s most sought-after neighbourhoods. Conveniently located close to schools, parks, cafés, shopping, and everyday amenities, this move-in-ready home is ready for its next chapter. 

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Will the Democratic Socialists of America control the Democratic Party?

By HENRY SREBRNIK On June 23, radical Democratic Socialists of America (DSA) candidates backed by New York mayor Zohran Mamdani won multiple Democratic Party primaries in New York City and elsewhere in the state. They also were victorious in other parts of the country.
The socialist victories in New York far surpassed anyone’s predictions. Who, three years ago, could have predicted that a Muslim anti-Zionist would be elected mayor of a city with 900,000 Jews and would lead insurgents to victories in that party’s primaries in 2026?  Yet here we are.
Marxist Third Worldist ideology has moved out of the universities into the polling booths, after campus activism, divestment campaigns, and social media have reinforced an anti-Israeli framework for years. The DSA’s platform states it plainly: It pledges “support for Palestinian self-determination against Israeli apartheid and settler-colonialism.”
The mayor, a long-standing DSA member, worked overtime to appear at countless campaign events for a trio of candidates he dubbed “the Team”: Claire Valdez, Darializa Avila Chevalier, and Brad Lander. The last two unseated incumbent Democratic congressmen. Mamdani has assembled a coalition in New York City that is capable of elevating like-minded candidates to office.
In the Seventh Congressional District, which straddles northern Brooklyn and southwestern Queens, an open primary to replace retiring progressive Rep. Nydia Velázquez saw State Assembly Member Claire Valdez’s’s defeat Brooklyn Borough President Antonio Reynoso. She was even further left than Mamdani himself. In the end, it was not even close: Valdez prevailed with 56.1 per cent of the vote to Reynoso’s 35.8 per cent.
In 2019, Valdez joined the DSA after seeing the rise of Rep. Alexandria Ocasio-Cortez and state senator Julia Salazar, both of whom were elected with the DSA’s help. Valdez emphasized her anti-Israel activism as a key part of her campaign. At events, her staff handed out signs that said “Free Palestine.” She launched her campaign alongside Mahmoud Khalil, a key anti-Israel leader at Columbia University that the Donald Trump administration has tried to deport.
Valdez referred to Israel’s war against Hamas as a “genocide” as early as October 13, 2023. She lambasted police for restraining anti-Israel mobs chanting “Globalize the Intifada” and waving Hezbollah flags outside a Brooklyn synagogue last June.  “New Yorkers don’t just have the right to protest the sale of stolen Palestinian land — they have a responsibility to,” she declare. She has repeatedly criticized the American Israel Public Affairs Committee (AIPAC). She also boasted on social media of having “wiped my hand on the American flag.”
In the Thirteenth Congressional District, covering the upper Manhattan neighborhoods of Harlem, Washington Heights, and Morningside Heights and parts of the West Bronx, Darializa Avila Chevalier won a much more startling victory over Rep. Adriano Espaillat, a five-term incumbent Democratic Party power broker and chair of the Congressional Hispanic Caucus. Espaillat’s campaign was heavily backed by AIPAC. Chevalier defied expectations and won by gaining 49 per cent to Espaillat’s 46 per cent. She told the crowd at her watch party that she had fought against the “Democratic machine.” Espaillat lost despite the backing of Democratic leaders in Congress and the state, including House Minority Leader Hakeem Jeffries, New York Governor Kathy Hochul, and Julie Menin, speaker of the New York City Council.
When Chevalier, draped in a keffiyeh, first announced her candidacy in November of last year, few outside her immediate circle knew her name. But her message was clear: she presented herself as an organiser working to unite families torn apart by the immigration system and against “what we all know is a genocide in Palestine.”
Chevalier has publicly proclaimed her hatred for Israel, the United States, and “Western civilization” as a whole. She has called for the abolition of prisons, open borders and an end to deportations — even for people convicted of violent crimes. As a student at Columbia University, she was involved in Students for Justice in Palestine. In 2024, she returned to her alma mater to help organize an anti-Israel encampment that was ultimately disbanded by the police.
She co-founded Columbia University Apartheid Divest: “We are Westerners fighting for the eradication of Western Civilization. We stand in full solidarity with every movement for liberation in the Global South. Our intifada is an Internationalist one,” it states.
The day after the October 7 attack, Chevalier attended an anti-Israel demonstration in Times Square. “I can only say I have been advocating for the human rights of Palestinians for my adult life,” when asked about her attendance at the rally. Chevalier has said that her conversion to Islam was inspired by the Israel-Hamas war. Mamdani celebrated her win, describing Chevalier as a person “of clarity, of conscience and of conviction.”

Brad Lander


The war was also on the minds of voters in former Comptroller Brad Lander’s race against another AIPAC-funded incumbent, Rep. Dan Goldman, in New York’s Tenth District, covering lower Manhattan and part of Brooklyn. Both are Jewish, but Goldman has been a steadfast friend of Israel while Lander is the quintessential anti-Zionist and a key faction of his coalition was anti-Israel. It was a contest that laid bare the party’s divisions over the Israel-Gaza war.
At his son Marek’s bris, Lander gave a speech lambasting Israel. “We pray fervently that by the time you read this, the Israeli occupation of the West Bank and Gaza, the settlements, the house demolitions, the violence will be history,” which was later reprinted in a 2003 book titled Wrestling with Zion. Lander enjoyed the night’s biggest victory, winning 65.8 per cent of the vote to Goldman’s 34 per cent. Many Democrats have suggested that Lander has proved useful to Mamdani and other leftists who have been accused of antisemitism for singling out the Jewish state for opprobrium.
In the run-up to Election Day, a chain of Brooklyn coffee shops called Poetica posted that it would have barred Goldman entry had they recognized him during a recent visit to their storefront. “We don’t serve racists, fascists, homophobes, genocide enablers,” Poetica declared. “Too bad we didn’t recognize you right away, or we would have turned you away.”
At the state level, seven of the eight candidates endorsed by the DSA for the New York State legislature also won their primary elections. One of them is Aber Kawas, a Queens-based community organizer. If she, as expected, wins in November, she will be the first Palestinian woman elected to state office in New York history.
“Were defeated congressmen Dan Goldman and Adriano Espaillat insufficiently anti-Trump?” asked Will Rahn, a senior editor and writer for The Free Press, rhetorically, in a June 26 column. “Of course not. They lost because they aren’t anti-Israel enough. ‘Free Palestine’ is now the binding issue on the left, the only thing that actually matters.” No matter who you are, how you identify, or what causes you’ve championed, if you refuse to fall in line on Israel, you risk being ostracized from communities you’ve long called home.
For most of the postwar era, support for Israel was one of the least controversial positions in Democratic Party politics. That consensus has not merely weakened; it has collapsed. Once viewed as a righteous anti-colonial cause, Zionism has been reframed by radical thinkers as the ideology of a colonial oppressor of stateless Palestinians. Opposition to Israel is now the litmus test in Democratic Party politics.  “There’s a cliff, and we’re heading towards it,” warned Daniel C. Kurtzer, a Princeton University professor who was ambassador to Israel under President George W. Bush.
The DSA has now built an entire ecosystem that runs parallel to the official Democratic apparatus, equipped with their own consultant network, endorsing organizations, donors and even billionaires who back them.
A generation after Pat Buchanan was denounced as an antisemite by all proper liberals for saying things like “Capitol Hill is Israeli-occupied territory,” will the left now embrace him as a “premature antizionist”? Even satire can’t match this.
Think about it: Since October 7, Israel has done what every other country viciously attacked by implacable enemies throughout history has done: It has lashed back in a defensive war. This is a policy that any state that cared for the life of its citizens would have to adopt.
Yet Israel has become the “omnicause.” That’s why antisemitism and antizionism are two sides of the same coin: hatred of Jews. Jews around the world aren’t being attacked because of Israel. Israel is itself being condemned because it’s Jewish.
American Jews have been blindsided by this, as the French writer Simone Rodan-Benzaquen, senior envoy for Europe at the Foundation for Defense of Democracies, tells us in a brilliant article, “Stand Up,” Tablet, July 6, 2026. “When anti-Jewish hostility arrives wrapped in the language of liberation, antiracism, decolonization, and human rights –when it emerges among allies, colleagues, students, professional peers, or other minority communities — the disorientation is deeper. It is inside the world in which one has built a life. It speaks in familiar accents. It borrows cherished values.”
In “A Profound Question Haunting Jews Today,” New York Times, July 6, 2026, Nicholas Lemann, the former dean of the Columbia University Journalism School, agrees. He writes that for half a century or more, American Jews could achieve, “through being successful, culturally Jewish, Zionist, liberal and not especially observant,” a status that elsewhere has persistently eluded them.
“This set of certainties has evaporated. Today, Israel is the pariah nation of the world, and ‘Zionist’ has become an epithet, something it’s unacceptable to be, at least in progressive circles,” where most Jews have usually found themselves.
So, are the Democrats going to become America’s anti-Israel party? And then what?
Henry Srebrnik is a professor emeritus of political science at the University of Prince Edward Island.
 

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Discover Your Ultimate Smooth at Sets on Corydon: Nanoplasty vs. Keratin vs. Japanese Straightening

@j.t6700

#hairvideo  #hairstraighteninginwinnipeg #Nanoplasty #keratin #hairstraightening Hair Nanoplasty: Overview & Guide What it is: Nanoplasty is an innovative hair restoration and straightening treatment that uses nanotechnology to deliver nutrients (amino acids, essential oils, and collagen) into the hair cuticle. Unlike traditional Keratin treatments, it is typically formaldehyde-free and works from the inside out. The Benefits: Long-Lasting: Results typically last between 4 to 8 months. Deep Repair: Restores hair fibers and adds an intense mirror-like shine. Safety: Generally considered safer for sensitive clients and pregnant/nursing women (always consult a doctor first). Straightening Power: Highly effective at straightening even thick, resistant curls. Key Considerations: Color Shift: The acidic formula can lighten dyed hair by 1 to 2 shades. Plan your color appointments for after the treatment. Time Commitment: The process is detailed and can take 3 to 5 hours in the salon. Heat Sensitivity: Because it requires high-heat flat ironing to “seal” the product, it may not be suitable for extremely over-processed or breaking hair. Aftercare Tips: Use sulfate-free shampoos to maintain the integrity of the treatment. Blow-dry your hair after washing to “reactivate” the smoothing effect.

♬ 오리지널 사운드 – Plum’sFlow – Plum’sFlow

Are you ready to wake up with flawless, effortless hair every single day? While standard straightening methods try to fit everyone into the same box, your hair has its own unique structure, strength, and history.

We offer three distinct, state-of-the-art smoothing and straightening systems. Finding the perfect match depends entirely on your hair type, your lifestyle, and your ultimate hair goals.

Here is exactly how they compare so you can choose the path to your most beautiful, resilient hair.

The Treatment Breakdown

1. The Elite Standard: Nanoplasty (Our Premier Selection)

Nanoplasty is a revolutionary, high-technical smoothing treatment that works at a deep cellular level. Using nanotechnology, nutrients and amino acids are deeply integrated right into the hair cortex (the inner core of the hair strand). It heals, seals, and straightens from the inside out without harsh chemicals.

  • How it works: It uses an acidic formula triggered by specialized infrared heat to realign the hair bonds. It does not just coat the cuticle; it restructures it while infusing massive hydration.
  • The Finish: Ultra-glossy, high-shine, sleek, and straight, while retaining natural movement and zero frizz.
  • The Big Benefit: Formulated without formaldehyde or harsh chemicals. There are no fumes, no burning eyes, and you can wash your hair or tie it up the very same day.
  • Longevity: Lasts up to 4 to 6 months.

2. The Classic De-Frizzer: Keratin Treatment

The traditional choice for managing unruly texture. Keratin acts like a protective shield, filling in the cracks along a compromised or distressed hair cuticle (the protective outer layer).

  • How it works: A liquid keratin formula is sealed into the outer layer of the hair with a flat iron.
  • The Finish: Soft, smooth, and incredibly manageable. It reduces curl volume by roughly 50 to 70% and completely deletes frizz, but leaves some of your natural body and bounce.
  • The Big Benefit: Ideal for hair that has undergone chemical stress or bleaching. It acts like a temporary protein bandage to restore softness and cut your blow-dry time in half.
  • Longevity: Lasts 3 to 4 months, gradually washing out over time.

3. The Permanent Sleek: Japanese Straightening (Thermal Reconditioning)

For those who want absolute, pin-straight hair that defies high humidity and never reverts.

  • How it works: This is a permanent chemical process that physically breaks down the internal bonds of the hair, which are then precision-ironed perfectly flat and neutralized to lock in the new shape forever.
  • The Finish: Mirror-smooth, pin-straight, glassy hair with zero wave or curl.
  • The Big Benefit: It is completely permanent on the hair that is treated. Rain, humidity, and workouts will not change it. Only your new root growth will need touching up.
  • Longevity: Permanent (requires root touch-ups every 6 to 9 months).

Which One Is Right For You?

FeatureNanoplastyKeratin TreatmentJapanese Straightening
Primary GoalDeep cellular repair, sleek straightening, intense gloss.Frizz elimination, volume reduction, softer texture.Permanent, absolute pin-straight results.
Hair ConditionHealthy to moderately sensitized or colored hair.Highly compromised, bleached, or heat-distressed hair.Healthy, resistant, coarse, or virgin hair only.
Chemical TypeAmino acids & organic acids (No formaldehyde fumes).Cuticle-coating formulas (May contain standard preservatives).Traditional alkaline straightening solution.
Post-Care WindowWash or style immediately. No waiting period.Must wait 48 to 72 hours before washing or tying up.Must keep completely dry and straight for 48 to 72 hours.

An Important Note on Hair Integrity: Beautiful hair is healthy hair. Because Japanese Straightening permanently alters the internal architecture of the hair strand, it is completely unsuitable for heavily highlighted, bleached, or fragile hair. If your hair has a history of heavy chemical processing, a customized Nanoplasty or Keratin Treatment will give you the breathtaking, smooth results you want while respecting and preserving the strength of your hair structure.

Let’s curate your perfect look. Book a structural hair analysis with us today, and let’s design a smoothing protocol tailored exactly to your hair’s unique signature.

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