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Eclectic Nathan Zassman always on lookout for new challenges, new fields to conquer

Nathan Zassman

By MYRON LOVE Aviva Natural Health Solutions on St. James Street is not your typical health food store just as Aviva’s founder, Nathan Zassman, is not your typical entrepreneur.

“What is unique about Aviva is that we take a holistic approach to achieving optimum health through a healthy lifestyle,” Zassman says. “I do a tremendous amount of research in a constant quest for finding solutions to people’s health problems. Many of our products were discovered from research I’ve done working to resolve my own health issues.”

As an example, he cites a brand of footwear from Switzerland, kybun, which was recommended after he tore up some knee ligaments four years ago. Doctors told him he would have to have both knees replaced. He tried the shoes – which claim to repair cartilage and, after ten days, he was walking without pain, after having had to use a walker.

“A physiotherapist who shops here was amazed,” Zassman says. “As a result of my own experience, I can advise people about how properly designed footwear can eliminate knee, hip and back pain.”

At Aviva, Zassman focuses on promoting healthy eating (through food products, healthy food preparation, and dietary supplements) and liquids (as in water filtration systems). A healthy living space requires clean air, for which he recommends air purifiers and humidifiers that can improve any environment. He promotes the importance of getting a good night’s sleep (with organic latex mattresses and coverings that facilitate healing while reducing the time it takes to fall asleep), sitting on active health-promoting chairs, and wearing therapeutic footwear.

One of Aviva’s air purifier brands – Blueair – from Sweden – was recently featured on CBC’s Marketplace – which tremendously boosted Aviva’s sales of the products.“We sold more than 300 units in just two weeks after the Marketplace feature,” he reports, and Aviva continues to sell them in large numbers.“We sell our products worldwide, through our website avivahealth.com.”

Aviva’s eclectic mix of products closely mirrors Zassman’s own lifetime of careers and pursuits. The lifestyle guru began life in Beverly, Massachusetts, which is about 20 miles northeast of Boston. In high school and beyond, he studied trombone and voice at both the prestigious Manhattan School of Music in New York City, and, later, at the American Conservatory of Music in Chicago. He was performing regular concerts in Carnegie Hall with the American Symphony Orchestra when he was only 19 years of age.

In Chicago he performed in the Chicago Civic Orchestra, the training orchestra of the Chicago Symphony, and was a member and soloist with the North Side Symphony of Chicago. Nathan’s first experience as an entrepreneur also occurred in Chicago, when he founded The Zassman Brassmen, a brass quintet that performed educational concerts in schools, as well as formal concert performances.

In 1974, after six of years of study in Chicago with the famous brass pedagogue Arnold Jacobs, Zassman won the audition for second trombone in the Winnipeg Symphony. In addition to his role as a trombonist with the WSO, he joined the faculty of the University of Manitoba, teaching the brass instruments, conducting brass ensembles, and teaching “Brass Techniques” at the Faculty of Education, outlining the basics of all the brass instruments to music education students.

But Zassman has never been defined by just one category. Concurrent with his career in music, he trained as a professional photographer at the Winona School of Professional Photography in Indiana, earning 20 diplomas and Certificates of Merit in a wide range of photographic disciplines. “I became interested in photography while in Chicago,” he recalls, “and spent my summers studying at the best schools and with famous photographers, to refine and improve my craft. I approached photography the same way I did music, seeking out the finest photographers who shared their unique techniques, either privately, or through classes.”

While in Chicago, Zassman developed an interest in Eastern philosophy, studying yoga and astrology at the College of Occult Studies in Chicago. In Winnipeg, he later founded Celestial Interface, producing astrological birth charts for those interested in learning how astrology can improve their lives. He was also appointed CBC Official Photographer, appearing on about a dozen radio and TV spots with CBC Radio and Television, preparing and discussing astrological birth charts on political candidates running for local and national elections.

Zassman founded a photography business specializing in architectural, portrait and commercial photography, creating magazine covers and illustrations for local and national magazines. He also became the Winnipeg Symphony’s official photographer, doing portraits of all the musicians for the symphony programs, as well as taking the annual photo of the orchestra. For many years he taught photography at a school he founded in Winnipeg while the symphony was in session from September to May, and taught professional photographic techniques at the Winona School of Professional Photography, the University of Saskatchewan Department of Art, and the Saskatchewan School of the Arts during the summer months. Zassman also founded The Heliograph Gallery, the first gallery that specialized in photography in Winnipeg.

Now, one would think that teaching photography, performing with the Winnipeg symphony and teaching at the University of Manitoba School of Music would be more than enough to keep someone busy, but Nathan Zassman is a cut above average. He further added businessman to his resumé when he got into computer sales on the ground floor in 1982.

“I had always been interested in cooking and nutrition,” he recalls. “In the early 1980s, I was hired by a local book publisher to write a cookbook with an original idea. I was planning to write the book on my IBM typewriter, but a friend recommended I use a word processor, as he told me that no one used a typewriter anymore for writing.”

One of Nathan’s photography students worked for a local company, Westsun Media. They were selling the Kaypro, which had been rated the best value brand of computer that could be used as a word processor. Nathan purchased a Kaypro with two floppy disk drives for $4000, and couldn’t believe the freedom it provided, allowing him to edit his work, and even check his spelling.

Zassman was so enthused with his computer that he encouraged all his friends to buy one as well. “I was sending so many customers to Westsun to buy a Kaypro computer that I asked the owner, Marc Raymond, if he would allow me trade mine in for a new model with a built in hard drive, which was revolutionary at the time for a portable computer. Marc acknowledged that all his sales were thanks to Nathan and offered him the job as sales manager for the computer division of Westsun. After a short time, Nathan decided he should start his own business and left Westsun.

Thus, in 1982, the musician became a businessman with the founding of Aries Microsystems. “Our business grew rapidly,” Zassman recalls. “By 1986, Aries ranked as the fastest-growing business in Manitoba.” But in 1988 he found that the added responsibilities of running a computer business were interfering with his musical career, so he decided to sell Aries to one of his employees. However, Zassman retained his passion for computers and after his three year non-competition clause from the sale of Aries came to an end, in 1991 he started a second computer company – Opus Computer Solutions.

Zassman retired from the WSO in 1995 to devote himself full time to his new company. “In 1997, I bought the former Winestock’s Wholesale building at 52 Adelaide in the Exchange District and moved my computer business into the downtown marketplace area,” he recalls. “In 2001, I decided to set up a gym on the third level for my computer technicians. I wanted to encourage my technicians to include exercise in their lifestyle. I did my research and bought the best fitness equipment available.”

After a short time, he decided to also sell the fitness lines he purchased for the Opus gym, and Aviva Natural Health Solutions was born.

Zassman then went to the United States, studying Nutritional Therapy in Medical Practice with Jonathan Wright, M.D., and Alan Gaby, M.D., and obtaining certificates in 2003 and 2007. By 2005, Aviva was bringing in enough revenue to stand on its own, so Zassman sold Opus Computer Solutions in 2007 to focus entirely on his new venture.

“I seem to change careers every 20 years or so,” he says.

He moved Aviva to its current location, at 1224 St. James Street, in 2010. And, while still very active in the operations of Aviva, true to form Zassman continues to grow and explore other fields. A bass/baritone, he’s returned to singing and was studying with Mel Braun at the University of Manitoba, as well as singing in two choirs – until Covid forced a pause. On top of all that, a few years ago, began taking acting classes with the Prairie Theatre Exchange. He became a member of Shoestring Players, and has appeared in three plays so far.

He continues to indulge his passion for healthy cooking and baking bread. While running Opus, he became well known for offering his customers and staff free loaves of bread, made from freshly ground organic grain, and is still doing so at Aviva. These days though, he concentrates on sourdough bread. He offers his starter to anyone interested in baking sourdough bread, for free.

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Dishwasher Repair: Essential Tips for Homeowners

Dishwashers have become indispensable in modern kitchens, saving time and effort with every use. However, like any appliance, they are prone to wear and tear over time. While some issues require professional repair, many common problems can be addressed with basic troubleshooting. Here are essential tips every homeowner should know to keep their dishwasher running smoothly.

1. Regularly Clean the Filter

A clogged filter can lead to poor cleaning performance and even water drainage issues. Check and clean the dishwasher filter at least once a month to prevent buildup of food particles and debris.

2. Inspect Spray Arms

Over time, spray arms can become clogged with food particles or mineral deposits, reducing water flow and cleaning efficiency. Remove the spray arms and rinse them thoroughly under running water. Use a toothpick or small brush to clear blocked nozzles.

3. Address Drainage Problems

If water pools at the bottom of your dishwasher, the drain hose or pump might be clogged. Inspect the drain hose for kinks or blockages, and ensure it’s positioned correctly. **Discover** how professional technicians can help resolve persistent drainage issues.

4. Use the Right Detergent

Using the wrong type of detergent can lead to excessive suds, which may damage internal components. Always use a detergent designed specifically for dishwashers and follow the recommended dosage.

5. Check the Door Seal

A worn or damaged door seal can cause leaks during operation. Inspect the rubber gasket around the door for signs of wear or cracks, and replace it if necessary to prevent water from escaping.

Common Dishwasher Problems and Solutions

  1. Dishes Not Drying: Ensure the rinse aid dispenser is filled and the heating element is functioning correctly.
  2. Unpleasant Odors: Run a cycle with white vinegar to eliminate lingering smells and clean internal parts.
  3. Unresponsive Controls: Check for loose wiring or a faulty control board.

Preventive Maintenance Tips

  • Run hot water in your sink before starting the dishwasher to improve cleaning results.
  • Avoid overloading the racks to ensure proper water circulation.
  • Descale the dishwasher periodically if you live in a hard water area.
  • Inspect the inlet valve and water supply line for leaks or damage.

Why Professional Repair Matters

While DIY fixes can address minor issues, more complex problems often require the expertise of a professional. According to a survey by the Appliance Standards Awareness Project, improperly repaired dishwashers can consume up to 20% more energy. Professional repairs ensure that your appliance operates efficiently and lasts longer.

Expert Insight

As the famous inventor Charles Kettering once said, “A problem well stated is a problem half solved.” Understanding your dishwasher’s common issues and addressing them promptly is the key to maintaining its performance. With regular care and timely repairs, you can avoid costly replacements and enjoy years of reliable service.

Conclusion

Maintaining your dishwasher doesn’t have to be complicated. By following these essential tips and addressing issues early, you can keep your appliance running efficiently for years to come. If you encounter a problem that you can’t fix on your own, don’t hesitate to consult a professional repair service for expert assistance.

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Features

JeetCity — Your Best Partner in the World of Online Casinos in Canada

This review will introduce you to the best features of JeetCity — a unique online casino platform in Canada. Here there are detailed instructions for registering with JeetCity, making a deposit and much more useful information about games, bonuses, payment methods and more.

Explore the Exciting Features of JeetCity

You will be interested to know that JeetCity online casino in Canada has been making waves in the online gambling industry since its inception. Committed to providing an exceptional gaming experience, JeetCity has become a popular destination for casino lovers across the country. Since it is a licensed and regulated platform, players can enjoy their favorite games with peace of mind, knowing that fairness and safety are JeetCity’s top priorities.

JeetCity online casino boasts a wonderful visual design that recreates the atmosphere of a real casino, a huge selection of games that can satisfy the preferences of absolutely any player. Whether you prefer to play on the go or from the comfort of your home, JeetCity caters to your every need. A user-friendly website (https://jeetcity-ca.com/) and an intuitive mobile app make the games easy to play on a variety of devices. By becoming a JeetCity user, you will be able to immerse yourself in a world of exciting games, tempting bonuses and unparalleled entertainment.

Discover the Uniqueness of JeetCity Online Casino

You can see for yourself that the JeetCity online casino section is a real paradise for all players. It boasts of a stunning visual platform that brings the excitement of a real casino straight to your screen. In addition, there will be a huge selection of games for every taste. From classic table games such as blackjack and roulette to a wide range of slot machines and jackpot games.

Table games

At JeetCity, you can experience the most popular types of table games, the perfect blend of excitement and strategy for any type of player. Immerse yourself in timeless classics like blackjack, where your skills and decision-making will help you beat the dealer, or try your luck with the spinning roulette wheel, carefully choosing your bets for a big win. There is also a Baccarat, an exciting yet simple card game that is ideal for both new and experienced players.

Slots

At JeetCity, you will find an extensive collection of slot machines, ranging from classic three-reel slots to modern video slots filled with exciting themes and advanced features. Whether you’re a fan of nostalgic fruit machines or exciting story-based games, there’s something for everyone. With hundreds of games to select from, you can explore slots with unique bonus rounds, free spins and progressive jackpots for the chance to win big.

Jackpot Games

Experience the thrill of chasing life-changing prizes with progressive jackpot games at JeetCity. These games offer ever-growing prize pools that increase with every bet, giving you the chance to win huge payouts. From popular slot machines to unique jackpot options, JeetCity has something for every player.

Live Dealer Games

Get into the excitement of JeetCity Live Dealer Games, where you can play with professional dealers in real time from the comfort of your home. These games are streamed in high definition, creating an authentic casino atmosphere and live interaction. Whether it’s blackjack, roulette, baccarat or poker, you’ll feel like you’re sitting at a real casino table. Chat with dealers, other players and enjoy a smooth gaming experience.

Excellent Features of JeetCity Mobile App

It is worth noting that JeetCity app has become a famous name in the world of online gaming in Canada, captivating players with its exciting casino games and tempting bonuses. To cater to the growing demand for mobile gaming, JeetCity has developed its cutting-edge mobile app that allows you to enjoy your favorite casino games on the go. The app has been designed with a focus on user experience and convenience to provide a safe and immersive gaming environment. The mobile application is available for both Android and iOS devices, covering a fairly wide audience of users. 

The JeetCity mobile app allows players to enjoy their favorite games without being tied to a desktop computer, guaranteed. And regular updates and notifications will definitely only improve your gaming experience. It is important to note that JeetCity app prioritizes the safety of its users by providing each of you with a safe and secure platform to enjoy your gaming sessions with peace of mind. Don’t wait, just download the JeetCity app now and embark on an unforgettable gaming adventure filled with excitement, rewards and endless possibilities.

Simple and Affordable Registration Process in JeetCity

Experiencing the excitement of online gaming at JeetCity is easy thanks to the easy registration process. Whether you are an experienced player or new to the world of online casinos, registering with JeetCity is very easy. To register with JeetCity, follow these step-by-step instructions:

  1. To get started, on your device in any browser convenient for you, go to the official JeetCity website;
  2. Then go to the registration section located on the main page of the site;
  3. Provide the required information in the registration form that appears on the screen, such as your name, email address, desired username and secure password;
  4. Next, be sure to select your preferred currency for your gaming account;
  5. Confirm your age and accept the terms of use of the JeetCity platform by checking the appropriate box;
  6. Once again, carefully check all the information you have entered, complete the registration by clicking on the “Submit” button at the bottom of the page; 
  7. Follow the instructions to complete the verification process for your account.

Now, once your account is verified, you can enter into the exciting gameplay of JeetCity and fully explore the unique features of the platform.

Discover Exciting Bonuses and Promotions at JeetCity Canada

At JeetCity, the ability to reward players with exciting bonuses and promotions that enhance the gaming experience and maximize winning potential is an important criterion for the platform. Get ready to jump into the world of online gaming with a host of tempting offers awaiting you at JeetCity today.

Welcome Bonus

The most popular type of JeetCity bonus, which allows you to start your gaming journey into the world of games with a pleasant reward of up to 200% on your first deposit. For example, if you deposit CAD 100, the bonus will give you an additional CAD 200, giving you a total of CAD 300 to play with. This incredible bonus allows you to explore a wide selection of games and maximize your chances of winning.

Free Spins

JeetCity is committed to giving players more chances to win, and that’s what free spins promotions are all about. Free spins allow you to try your luck on the most popular slot machines without spending your own money.  JeetCity regularly updates its free spins offers, tying them to exciting new slot releases or special events.

Reload Bonuses

Reload bonuses are designed to keep your gaming experience interesting by offering a percentage match on your subsequent deposits. For example, when you fund your account, JeetCity rewards you with bonus funds based on a certain percentage of your deposit amount. These bonuses are a great way to boost your bankroll, giving you extra funds to explore more games and try new strategies.

Cashback Offers

In JeetCity, every player deserves a second chance, even if luck is not on their side. This is why the platform offers exciting cashback promotions designed to soften the blow of any losses. With a cashback bonus, a percentage of your net losses for a certain period will be returned to your account as a bonus. This means you can keep playing and have another opportunity to turn things around and win big.

Secure and Convenient Payment Methods in JeetCity

By becoming a user of the JeetCity platform, you can have absolutely peace of mind while playing, because the company maintains the maximum security of transactions of all its clients. The wide range of payment methods will allow you to fully control your gaming experience. 

Whether you prefer the speed and convenience of credit or debit cards, the flexibility of e-wallets, or the anonymity of cryptocurrency, JeetCity has your needs covered. The most popular payment methods include using Visa and Mastercard, Interac, PayPal or Bitcoin.

It’s important to note that JeetCity Canada has a minimum withdrawal amount of 20 CAD, ensuring you can access your winnings when you’re ready. And for big wins, there is a maximum withdrawal limit of CAD 10,000 per transaction, giving you the opportunity to fully enjoy your rewards.

Easy Deposit Process at JeetCity

Rest assured, recharging your funds at JeetCity is a simple and secure process. Follow these simple steps to make a deposit and start enjoying an exciting gaming experience:

  1. To begin, log into your JeetCity account using your credentials;
  2. After logging in, on the main page, find and open the deposits section; 
  3. Select your preferred payment method from the wide range of safe and secure methods offered by JeetCity;
  4. In the appropriate field, indicate the amount you want to deposit into your account;
  5. Check the details again and confirm the deposit;
  6. Your funds will be instantly credited to your JeetCity account, after which you can fully enjoy the world of online casino games.

How is the Process of Withdrawing Winnings in JeetCity?

Withdrawing your winnings at JeetCity is as easy as making your first deposit. Follow these steps to access your rewards:

  1. Start by logging into your JeetCity account; 
  2. Next, go to the withdrawal section located on the main page;
  3. Then select your most preferred withdrawal option;
  4. Indicate the amount you want to withdraw from your account;
  5. Depending on the method you choose, you will need to follow further on-screen instructions;
  6. Once again, carefully check all the information you entered and send a request to withdraw funds;
  7. Please wait until your withdrawal request is processed.

The time required to receive funds vary depending on the withdrawal method selected and any additional verification processes. JeetCity prioritizes high speed and secure withdrawals to ensure a smooth and enjoyable gaming experience for each of its users.

FAQ

What withdrawal methods are available in JeetCity Canada?

JeetCity offers a wide range of withdrawal methods to cater to the needs of its diverse customer base. Some options include Visa, Mastercard, Interac e-Transfer, PayPal and Bitcoin.

What promotions does JeetCity offer to players in Canada?

JeetCity offers a variety of exciting bonuses and promotions, including welcome bonuses, free spins, reload bonuses, cashback offers, and tournaments.

What sets JeetCity apart from other online casinos in Canada?

JeetCity offers a visually stunning platform, an abundance of games, lucrative bonuses, and a seamless mobile experience that truly replicates the atmosphere of a real casino.

Is JeetCity licensed and regulated?

Yes, players can trust that JeetCity prioritizes fairness and security as a licensed and regulated platform in the online gambling industry.

Can I play JeetCity games on my mobile device? 

Absolutely! JeetCity is optimized for mobile play, offering a seamless experience across smartphones and tablets, so players can enjoy their favorite games anytime and anywhere.

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Features

Susan Roadburg: The Road Less Travelled

Sue Roadburg

By GERRY POSNER Robert Frost was not likely thinking of Susan Roadburg when he penned his famous line in the poem “The Road Less Travelled.” Yet, the line which says “Two roads diverged in the wood, and I took the road less travelled and that has made all the difference”  certainly is a line which applies to the life and career of Sue Roadburg, once Susan Rumberg, daughter of the late Betty and Joe Rumberg. It was not a straight road for Sue, but it was a path with twists and turns. 
 A former resident of Montrose and later Oak Streets in the south end of Winnipeg, Sue finished her high school education at Grant Park High School. The plan was to get a BA and then enter either Nursing or Social Work. What stepped in her way was her first stop on the road – Eaton’s. Back then -the 1960s, Eaton’s had what was known as a junior council – one for males and one for females. Well, after a selection process, Sue was chosen by Eaton’s to be Grant Park’s junior councillor. She received a uniform and performed simple duties, including weekly meetings with senior Eaton’s executives, getting volunteers for the annual Eaton’s Santa Claus parades (Who could forget them?), ushering at Eaton’s sponsored rock concerts and sundry other tasks. From that time to many years forward, Sue and Eaton’s were a team. She even worked for them during her university years.
 Clearly, the affection Sue had for her work at Eaton’s was reciprocated as, upon the resignation of the then youth fashion director, Sue was offered that job. Her plans for nursing or social work were derailed. Sue represented Eaton’s by making presentations at high schools; running “HI Set Clubs” for teens; coordinating shows for the University of Manitoba’s “ Freshie Week;”  teaching the Seventeen Beauty Workshop; writing a monthly teen newsletter and monthly column for “Youth Beat” – which went to all Winnipeg high schools and selecting fashions for the weekly TV show, Teen Dance Party.  You could say that Susan Rumberg was well into the teen world at that time. It was at this time when Susan became Sue as Eaton’s wanted her first and last names to have an unequal number of syllables. Maybe that is why Eaton’s closed up. But you can still call her Susan as many friends still do. 
 Then, an unusual turn of events led to Sue becoming what might be called the Miss Manners of Manitoba. Susan became connected by good fortune with a woman who ran courses on party manners throughout the US and indeed, for the president’s children. Through that relationship, Eaton’s in Winnipeg ran a course on the topic led by the then Susan Rumberg as she was the teacher of the course to hundreds of Winnipeg girls, ages 5-12. But soon Susan came to realize that she was ready to move on and settled in Montreal where she immediately learned French. The Bay became interested in her and she even upgraded her limited French speaking skills. Soon she had her doing staff training at the downtown store and she did it in both French and English.  Not long after, she received an offer to become a buyer for the Bay – with crazy hours and lots of travel time. This was at a time when there were major issues in Quebec about separation, so the buying office moved to Toronto with the young Susan Rumberg – along with the whole department. Toronto brought marriage and three kids. 
 By this time, Sue was quite well known in the fashion world. She was approached by a student at Seneca College who was required to interview a buyer. At that time, Sue was the jeans buyer. This meeting led to another meeting and before Sue knew it, Seneca got wind of her very helpful role with their students and it was not long before Susan Roadburg was ensconced at Seneca teaching full time, eventually leading to teaching becoming the longest part of her career.
 Sue’s teaching led to yet another twist in the road. As part of the course work a program was created for her to develop what was called a  boutique “lab.”  She taught and also was able to get her students involved in the translation of books into action. She would attend vendor appointments on Fridays with the merchandise managers and buyers. She also helped the advertising manager put on a huge fashion show at the big hall at Seneca Collage. The accounts payable manager paid all the invoices and presented financial statements, relating to what had been learned in Retail Math. (She also taught that subject.) A new class took over each semester. Sue developed an infrastructure for the class much like those of the large companies that her students aspired to work for upon graduation. In short, textbook theories were brought to life through this boutique experience, a kind of ‘hands-on” approach.
 Sue just finished her teaching career a few years ago. She is still connected to the industry through FGI (Fashion Group International), an organization for executives in the fashion industry. She is even the nominating chair for the board of the only Canadian chapter located in Toronto. And Sue was recently recognized by FGI with what is known as The Visionary Award  by FGI. This is what might be called reaching the top of the mountain in her field. 
 Sue’s road is less travelled to Winnipeg these days, but she still has some ties there. Her brother Ross Rumberg is buried there. There are still friends from her past. Her memories are strongly connected to her Winnipeg days. What Sue might also say is that Rumberg to Roadburg was the first of the many roads she travelled, but she is still charting out new paths. 
 
 

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