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Eclectic Nathan Zassman always on lookout for new challenges, new fields to conquer

Nathan Zassman

By MYRON LOVE Aviva Natural Health Solutions on St. James Street is not your typical health food store just as Aviva’s founder, Nathan Zassman, is not your typical entrepreneur.

“What is unique about Aviva is that we take a holistic approach to achieving optimum health through a healthy lifestyle,” Zassman says. “I do a tremendous amount of research in a constant quest for finding solutions to people’s health problems. Many of our products were discovered from research I’ve done working to resolve my own health issues.”

As an example, he cites a brand of footwear from Switzerland, kybun, which was recommended after he tore up some knee ligaments four years ago. Doctors told him he would have to have both knees replaced. He tried the shoes – which claim to repair cartilage and, after ten days, he was walking without pain, after having had to use a walker.

“A physiotherapist who shops here was amazed,” Zassman says. “As a result of my own experience, I can advise people about how properly designed footwear can eliminate knee, hip and back pain.”

At Aviva, Zassman focuses on promoting healthy eating (through food products, healthy food preparation, and dietary supplements) and liquids (as in water filtration systems). A healthy living space requires clean air, for which he recommends air purifiers and humidifiers that can improve any environment. He promotes the importance of getting a good night’s sleep (with organic latex mattresses and coverings that facilitate healing while reducing the time it takes to fall asleep), sitting on active health-promoting chairs, and wearing therapeutic footwear.

One of Aviva’s air purifier brands – Blueair – from Sweden – was recently featured on CBC’s Marketplace – which tremendously boosted Aviva’s sales of the products.“We sold more than 300 units in just two weeks after the Marketplace feature,” he reports, and Aviva continues to sell them in large numbers.“We sell our products worldwide, through our website avivahealth.com.”

Aviva’s eclectic mix of products closely mirrors Zassman’s own lifetime of careers and pursuits. The lifestyle guru began life in Beverly, Massachusetts, which is about 20 miles northeast of Boston. In high school and beyond, he studied trombone and voice at both the prestigious Manhattan School of Music in New York City, and, later, at the American Conservatory of Music in Chicago. He was performing regular concerts in Carnegie Hall with the American Symphony Orchestra when he was only 19 years of age.

In Chicago he performed in the Chicago Civic Orchestra, the training orchestra of the Chicago Symphony, and was a member and soloist with the North Side Symphony of Chicago. Nathan’s first experience as an entrepreneur also occurred in Chicago, when he founded The Zassman Brassmen, a brass quintet that performed educational concerts in schools, as well as formal concert performances.

In 1974, after six of years of study in Chicago with the famous brass pedagogue Arnold Jacobs, Zassman won the audition for second trombone in the Winnipeg Symphony. In addition to his role as a trombonist with the WSO, he joined the faculty of the University of Manitoba, teaching the brass instruments, conducting brass ensembles, and teaching “Brass Techniques” at the Faculty of Education, outlining the basics of all the brass instruments to music education students.

But Zassman has never been defined by just one category. Concurrent with his career in music, he trained as a professional photographer at the Winona School of Professional Photography in Indiana, earning 20 diplomas and Certificates of Merit in a wide range of photographic disciplines. “I became interested in photography while in Chicago,” he recalls, “and spent my summers studying at the best schools and with famous photographers, to refine and improve my craft. I approached photography the same way I did music, seeking out the finest photographers who shared their unique techniques, either privately, or through classes.”

While in Chicago, Zassman developed an interest in Eastern philosophy, studying yoga and astrology at the College of Occult Studies in Chicago. In Winnipeg, he later founded Celestial Interface, producing astrological birth charts for those interested in learning how astrology can improve their lives. He was also appointed CBC Official Photographer, appearing on about a dozen radio and TV spots with CBC Radio and Television, preparing and discussing astrological birth charts on political candidates running for local and national elections.

Zassman founded a photography business specializing in architectural, portrait and commercial photography, creating magazine covers and illustrations for local and national magazines. He also became the Winnipeg Symphony’s official photographer, doing portraits of all the musicians for the symphony programs, as well as taking the annual photo of the orchestra. For many years he taught photography at a school he founded in Winnipeg while the symphony was in session from September to May, and taught professional photographic techniques at the Winona School of Professional Photography, the University of Saskatchewan Department of Art, and the Saskatchewan School of the Arts during the summer months. Zassman also founded The Heliograph Gallery, the first gallery that specialized in photography in Winnipeg.

Now, one would think that teaching photography, performing with the Winnipeg symphony and teaching at the University of Manitoba School of Music would be more than enough to keep someone busy, but Nathan Zassman is a cut above average. He further added businessman to his resumé when he got into computer sales on the ground floor in 1982.

“I had always been interested in cooking and nutrition,” he recalls. “In the early 1980s, I was hired by a local book publisher to write a cookbook with an original idea. I was planning to write the book on my IBM typewriter, but a friend recommended I use a word processor, as he told me that no one used a typewriter anymore for writing.”

One of Nathan’s photography students worked for a local company, Westsun Media. They were selling the Kaypro, which had been rated the best value brand of computer that could be used as a word processor. Nathan purchased a Kaypro with two floppy disk drives for $4000, and couldn’t believe the freedom it provided, allowing him to edit his work, and even check his spelling.

Zassman was so enthused with his computer that he encouraged all his friends to buy one as well. “I was sending so many customers to Westsun to buy a Kaypro computer that I asked the owner, Marc Raymond, if he would allow me trade mine in for a new model with a built in hard drive, which was revolutionary at the time for a portable computer. Marc acknowledged that all his sales were thanks to Nathan and offered him the job as sales manager for the computer division of Westsun. After a short time, Nathan decided he should start his own business and left Westsun.

Thus, in 1982, the musician became a businessman with the founding of Aries Microsystems. “Our business grew rapidly,” Zassman recalls. “By 1986, Aries ranked as the fastest-growing business in Manitoba.” But in 1988 he found that the added responsibilities of running a computer business were interfering with his musical career, so he decided to sell Aries to one of his employees. However, Zassman retained his passion for computers and after his three year non-competition clause from the sale of Aries came to an end, in 1991 he started a second computer company – Opus Computer Solutions.

Zassman retired from the WSO in 1995 to devote himself full time to his new company. “In 1997, I bought the former Winestock’s Wholesale building at 52 Adelaide in the Exchange District and moved my computer business into the downtown marketplace area,” he recalls. “In 2001, I decided to set up a gym on the third level for my computer technicians. I wanted to encourage my technicians to include exercise in their lifestyle. I did my research and bought the best fitness equipment available.”

After a short time, he decided to also sell the fitness lines he purchased for the Opus gym, and Aviva Natural Health Solutions was born.

Zassman then went to the United States, studying Nutritional Therapy in Medical Practice with Jonathan Wright, M.D., and Alan Gaby, M.D., and obtaining certificates in 2003 and 2007. By 2005, Aviva was bringing in enough revenue to stand on its own, so Zassman sold Opus Computer Solutions in 2007 to focus entirely on his new venture.

“I seem to change careers every 20 years or so,” he says.

He moved Aviva to its current location, at 1224 St. James Street, in 2010. And, while still very active in the operations of Aviva, true to form Zassman continues to grow and explore other fields. A bass/baritone, he’s returned to singing and was studying with Mel Braun at the University of Manitoba, as well as singing in two choirs – until Covid forced a pause. On top of all that, a few years ago, began taking acting classes with the Prairie Theatre Exchange. He became a member of Shoestring Players, and has appeared in three plays so far.

He continues to indulge his passion for healthy cooking and baking bread. While running Opus, he became well known for offering his customers and staff free loaves of bread, made from freshly ground organic grain, and is still doing so at Aviva. These days though, he concentrates on sourdough bread. He offers his starter to anyone interested in baking sourdough bread, for free.

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“Braunsteins on the broom” revisited

The Kid Rink 1958 - Left to right: Terry Braunstein, Ron Braunstein, Ray Turnbull, Jack Van Hellemond

By GERRY POSNER Step back in time to 1958. It’s February and the Manitoba Curing Championships are starting in Winnipeg for the right to play in the McDonald Brier. Who should be competing but two Jewish boys from the south end of Winnipeg, Terry and Ron Braunstein? Terry was all of 18 while Ron was only 17. Also on the team were Ray Turnbull and Jack Van Hellemond.
The team competing for the Manitoba championship was skipped by Marno Frederickson. Although few expected the youngsters to have gotten this far, there they were in the final and, ultimately, they prevailed. As Manitoba champs they were entitled to compete in Victoria, BC in March of that year in the McDonald Brier.
Now, just getting to participate in the Manitoba playdowns was by itself a bit of good fortune. First, It was only because Terry came home from school in Texas where he was on a track scholarship in Houston that allowed him even to be around, available, and ready to play. Events in Texas had soured him on the University of Houston and that was exacerbated by his asking a black athlete, a running star, for some running tips. The coaches disapproved of that interaction, told Terry so warned him not to do it again. That – plus other factors led Terry to abandon the track programme.
So, Terry packed up, came home to Winnipeg and was out of school for that year as a result. But he had time to curl and the Maple Leaf rink as well as the Granite Club were inviting. It did not hurt that the uncle of the Braunstein boys was Eph Portigal, a mover and shaker at the Maple Leaf Club. In fact, Terry has always made clear, as did Ron, that their uncle Eph was instrumental in teaching the boys some curling strategy, a significant part of every curling game.

To be clear, the boys had curled some before as they grew up for a chunk of their early years in Binscarth, Manitoba where their father, Dr. David Braunstein was a physician.The boys, as they were then, had (and always have had) what might be called some serious athletic genes. Anyone who can remember Dr. Dave will recall that, among his many abilities in sports, he was a fastball star.
That the athletic gene was prominent in the Braunsteins became evident to me long ago. I recall the day when I first came across the Braunstein brothers and was in awe of what they could do athletically. It was about 1955 and the Braunstein family had moved to Winnipeg. They were living temporarily with the Portigals on Wellington Crescent – near my home on Cordova Street. Up until that time, I fancied myself as a bit of an athlete. Then I met Ron and Terry Braunstein. I saw them playing baseball on Wellington Crescent so easily and smoothly as if they were born with a glove in utero. Right then and there, at age 12, I realized, just how lousy I really was. I have always commented that, of the people I knew personally, the Braunsteins were the best athletes I had ever seen to that point. Of course, in truth, the range of my relationships at that time was slender, so they had few to compete with on my radar screen.

Now, the story of even getting to compete for the Manitoba Curling Championships was more complicated as the team had their lead drop out at the last minute. The rest of the team needed a replacement and had about 24 hours to submit a new name or they would not be allowed to enter. Terry remembered playing against a young kid earlier who had impressed him, but didn’t know how to reach him. “Him” was Jack Van Hellemond, not yet 16. Terry thought that Jack curled at the Belgian Club so he went there that night and luckily found Jack, invited him to play on his team. Jack agreed, but Terry still had to get consent from Jack’s parents and the principal at his school. All of that happened in less than 24 hours.
In any event, the boys did get in, with Ray Turnbull as second, Ron as third and Terry as skip. Not for a second did any of them think they would win the Manitoba Curling Championship event. In the end though, they were victorious at the Winnipeg Arena. I was there and that is a memory etched in my mind.

Off to Victoria in March of 1958 they went and again, nobody thought they had a real chance of winning the Brier. Yet, they played so well that at the end of the week, their team ended in a tie with one of the legends of the game, Alberta’s Matt Baldwin. That forced a sudden death championship, winner take all. I recall sitting close to my radio following every shot as the game progressed. I was crestfallen when they lost in a very tight match. But, as a sports writer then for the Kelvin High School Et Cetera newspaper, as it was then called, I had the chance to write a column for the paper which had the headline “ Braunsteins on the Broom.” It was my first real writing experience that led to the publication of an article about the trip to the Brier for the Braunstein rink. Terry had graduated from Kelvin while Ron was still a student there. I thank Ron and Terry for the part they played, even if was inadvertent, in my budding writing career. This article just revisits that time and place.

The entry of the young Braunsteins into what was then the main event in the world of curling in 1958 caused a major change in the rules of the Canadian Curling Association. That a team with two 18-year-olds, as in Terry and Ray, a 17-year-old in Ron, and the 16-year-old Jack, could compete with adult men was too much for the veterans of the game, so a separate junior competition was created, which exists to this day. Thank the Braunsteins for that rule change.

And yet, that defeat in 1958 did not deter the Braunstein brothers at all as they continued to compete for many more years, ultimately winning Manitoba again in 1965 and going once more to the Brier, this time in Saskatoon. They had an almost unblemished record and won the Canadian championship with a team consisting of Terry as skip, the very well known Don Duguid as third, Ron at second and Ray Turnbull as lead. That was a big day for the boys, the Granite Curling Club and indeed Jews all over the Province of Manitoba who shared the moment vicariously with the Braunsteins. Unfortunately, the team lost in the World Championship in Scotland to a USA team skipped by Bud Somerville. That Ron had to bow out of the event owing to his medial school obligations might have been the factor that caused that loss. We will never know. What we can suggest however, is the fact that the USA win jump started the game in the USA, eventually createing an impetus to get Curling recognized officially as a sport in the 1998 Winter Olympics. Thank the Braunsteins (even in defeat) for that contribution.

The Braunsteins also changed the game slightly when they adopted a more finesse style rather than the hitting game so prevalent until that time. Maybe that change allowed the team to be so dominant. Whatever the reason, what is certain is that when Terry Braunstein won the Canadian Curling Championship in 1965 he was then the youngest skip to win it at age 25, also the first Jewish skip to win. My best guess is that brother Ron Braunstein was the first Jew to win as a second. Prove me wrong.

Even after 1965, Terry continued to be a major player in Manitoba for many years in the curling community. He had to play without Ron, as Ron had continued his medical career and ended up, after a stint in L.A., moving to Vancouver. Terry participated in 14 Manitoba Provincial Championships. He won three car bonspiels and several cash bonspiels, as well as the Grand Aggregate for most victories in the Provincial play downs in 1969, 1971 and 1977. And there were other honours bestowed upon him throughout his carer, including an induction into the Manitoba Sports Hall of Fame, an honour given later to Ron in 2013. Even as a senior Terry Braunstein excelled, competing in several Provincial Championships. In 1994 and 1995 his rink won the Manitoba Seniors’ Championionship. He even participated in the Master’s competition in 2006.

Now, curling was far from the only sport the brothers starred in, as baseball was at least as great a passion for them – and they played at a high level. They loved baseball as they were raised on it by their father. Moreover, both Ron and Terry became very good golfers ( though Ron was quite clear that he was never in Terry’s league). Of course, during all this time, both brothers had careers in which they were involved for a long time. Ron was a prominent psychiatrist in Vancouver, working in a Vancouver hospital for most of his career in the outpatient child and adolescent department. During his career he was significantly committed to the training of young psychiatrists. Given that there is so much thinking in the world of curling, I suggest that it is not such a long stretch from curling to psychiatry. That suggestion would need input from Ron and others who have had two kinds of careers. Save that thought for another article.

Terry & Bon Braunstein

Ron only recently retired after over 50 years of medical practice. He and his first wife, the lated Sue Harris, had three children, all of whom live in the Vancouver area. And to nobody’s surprise, the kids are seriously athletic. The eldest, Jon Braunstein, was, and is still a serious runner, as in marathons. Daughter Amy played competitive soccer in British Columbia. Son Dave, the youngest, competes regularly in Ultima. Some genes never change.

As for Terry, he was the founder and head honcho for Danli Promotions, a specialty advertising firm in Winnipeg and beyond. Danli, of course was named for son Danny and daughter Lisa, the children of Terry and his wife, the former Andrea Greenberg. Danny ultimately joined him in the business and is still active in the promotional industry to this day. My son Ari tells me that Danny is a star on the Squash court.

The Braunsteins have achieved much in sport, particularly curling. But if you talked to both of the brothers, you would know little of their accomplishments, as they remain very humble about what they did. That too is a Braunstein gene. They may be quiet about it. I am not.

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Features

Canadian Fashion: Style That Speaks of Versatility and Culture

It’s so easy when the topic of fashion comes up to look toward Paris and Milan as the high fashion Meccas – but there are some other places that have some great fashion and are doing some cool things with said fashion. Places like Canada! Yes, you had that right, Canada. With its diverse cultures, immigrants, history, and influence from the globe, there is quite a lot of fashion that is absolutely something any self-respecting, curious, and creative fashion person would want to look at. Let’s peek into Canadian fashion, shall we?

A Celebration of Seasons

The climate is one of the essential contributors to Canadian style. Bound to an environment that shifts between freezing winters and cool summers, designers have figured out how to plan outfits that suit any period of the year. Beanies and lofty sweaters keep you warm in the lifeless of winter and light breezy materials for a blistering July.

When it comes to Canadian fashion, you need to pay attention to the elements. In Canada, you can never have too many coats! Look for top-quality options that will last you years. When you want to take on the Rockies or downtown Vancouver you’re going to need a trim-fitting parka or a chic wool coat. Whatever the weather, be prepared!

The Influence of Indigenous Art

Indigenous art is a cornerstone of Canadian fashion. Many designers incorporate traditional patterns, beadwork, and textiles in modern designs that speak to the cultural legacy of the First Nations, Inuit, and Métis people.

Buying Indigenous-owned brands is a way to bring an extra layer of authenticity and purpose to your wardrobe. Plus, you’ll find these pieces give the style a whole new meaning with clothes that make a powerful statement.

Urban Meets Nature

Canada has several metropolitan fashion hubs – such as Vancouver, Toronto, and Montreal, where street-savvy style meets the great outdoors. Layering is a must-have for Canadian clothing; mixing slim fits with practical accessories such as scarves and boots means you’re covered in case the weather throws you a curveball.

For those who draw style inspiration from easy, breezy coastal cities, aim for casual cool with denim and flannel, plus off-duty sneakers that go well with everything. Meanwhile, the style-savvy women of Montreal gravitate toward lively prints, fitted jackets, and daring looks that dare to be different.

Canadian Fashion on the Global Stage

Canadian designers have been taking over the world fashion stage, from the modern simplicity of Smythe Blazers to the avant-garde vision of Erdem Moralıoğlu. The Canadian-style aesthetic hits the nail on the head while appealing to a global audience.

Style That Draws From Casino/Gambler Culture

If you find yourself attracted to the odd casino visit or you often find yourself on https://ca.crazyvegas.com/online-blackjack/, then you probably not only like the games themselves but the aesthetic and the fashion. Canadian fashion draws from this high-roller, over-the-top, yet luxury fashion. Think of the Oceans 11 here — and looking dapper like George Clooney!

Embrace the Canadian Fashion Spirit

There is a lot bubbling in the fashion scene in Canada that is often overlooked – but it really shouldn’t be. Between the Indigenous, global, and modern mixes that are coming together to create quite the unique fashion concoction – there is really a lot to love, draw some inspiration from and well – wear!

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Features

Eco-Friendly Gaming: How Online Live Roulette Is Reducing Environmental Impact

Online casino gaming does more than contribute to the convenience of accessing casino games without having to drive to a physical location. Accessing web-based casino games also has a positive environmental impact in various ways. Let’s discuss how live roulette, in particular, has been reducing environmental impact over time.

Reduced Carbon Footprint From No Travel

Playing live roulette online on sites like christchurchcasino.com is already an eco-friendly activity because you are not contributing much to your carbon footprint by driving or taking an airplane to a physical casino Some individuals travel far by vehicle or aerial travel to popular casino gaming venues like Monaco and Las Vegas to experience the casino nightlife playing roulette in person. Instead, take the more economical approach by playing online live roulette to reduce your carbon footprint and save on gas and travel expenses.

Energy Savings In Physical Infrastructure

Operating a casino with many gaming machines and live dealer tables. High-energy facilities that have to operate many lights, air conditioning, cash registers, and other machinery can run up to thousands of dollars per month.

Live roulette games do not take as much cost to operate, therefore lessening the energy expended. The only associated costs are the cameras for live streaming, paying the roulette dealers currently on the clock, and the technology behind making the live streams possible to the casino website or mobile app.

Low Energy Consumption for Roulette Players

Not as much energy is expended when playing live roulette on a mobile device or laptop. An Internet router also does not put out much energy to operate accordingly for a Wi-Fi signal. Even less energy is expended if the player has a smartphone with a data network without having to operate a Wi-Fi router at home. Since many individuals already utilize their mobile devices daily that expend much less energy, this is still substantially less of a carbon footprint contribution than operating high-energy physical casinos.

Reduced Waste from Casino Operations

Rather than frequenting a large casino that causes a lot of waste, stay home and play live roulette. Casinos have to discard food and other trash accumulated from participating players. There’s also old marketing materials and paper and plastic waste from bringing in new casino and office supplies into the workplace. Casinos operate with just a website for players to remotely bet on reducing their waste output substantially because there are no people to serve in-person. Instead of paper receipts generated from bankroll deposits like at an in-person casino, everything is digitized and sent to a player’s email for reference and records.

More Sustainable Gaming Technologies

Live roulette gaming servers are always trying to enhance their sustainable gaming technologies to enhance overall energy efficiency for when ers participate on their platform. Cloud-based technology and greener technology help to power live roulette games without expending as much energy and minimizing environmental impact along the way. The greenest data utilizes renewable energy sources for a more positive carbon footprint within a casino’s technical infrastructures.

Reduced Need for Casino Expansion

As online casino gaming, including live roulette, enhances in prominence, there is less of a need for casino expansion worldwide. Building new casinos requires extensive usage of materials including concrete and steel for a strong infrastructure. By bringing the online casino experience remotely to players, resources can be utilized more strategically for other needed physical businesses. This also helps to save the local ecosystem by reducing the need to build new casino resorts. Live roulette players can feel like they are at a physical casino while gaming from the comfort of wherever they currently are with access from their mobile devices.

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