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Elaine Todres – she does it all! (but Gerry wants her to do more)

Elaine Todres

By GERRY POSNER

With all the problems in Canada stemming from Covid-19, most notably in nursing homes, I suggest what is needed is a Senior Czar to oversee and deal with the issues confronting these institutions and indeed retirement residences as well. I even have a person who could take charge and do a complete overhaul of the system, someone who has experience in the field of governance, human resources, emergency response, nursing home capital requirements and leadership in a variety of areas.

That person is none other than former Winnipegger Elaine Todres. This is a gimme. Put her in charge and you can bet that the rate of infections, illness and death would decline precipitously. And the problems plaguing nursing homes across Canada would plummet.

For those of you who do not recall Elaine Todres, think first of Elaine Melller, daughter of two former Holocaust survivors and long time Winnipeg residents, Arie and Bernice Meller. Or perhaps the connection might be through her twin brother Jack or younger brother Harvey. Let’s say that the Meller name was and remains a very distinguished one on various levels.
Or perhaps you might know Elaine as the wife of yet another former Winnipegger who is also a Winnipeg legend, as in Rubin Todres. Irrespective of her origins, Elaine Todres started strong and has continued on the same very self-directed path that she began as a product of the Joseph Wolinsky Collegiate under the tutelage of the late Rabbi Irwin Witty. She was into ballet, music (in fact, she a part of the Cantor Brownstone choir for a period of time), Young Judea, BBG and the Sarah Sommer Chai Folk Ensemble. Of particular note, Camp Massad also played a huge part in the life of Elaine Todres.

With that beginning, Elaine moved on and completed a BA Honours degree from the University of Winnipeg, followed by a Master of Arts degree in 1972 and a PhD – in 1977, both from the University of Pittsburgh. And then the trajectory was both straight up and broadly spread. Elaine took her first step on the ladder of her career when she joined the Ontario Public Service in the Ministry of Revenue (as it was then known). From there, she became the head of the Ontario Women’s Directorate, leading the effort to create pay equity legislation for both the public and private sectors. Way ahead of her time was Elaine. This was a first of its kind. Also, Elaine helped this organization create the first educational campaign against wife abuse. All of these forward actions propelled Elaine into the position of Deputy Minister of Human Resources from 1987-1991, becoming the first female Jewish deputy minister in Ontario.

From that time to 2000, the stamp value of Elaine Todres in all aspects of government skyrocketed. The list is endless as to her job descriptions, but here are a few of them: From 1991-93, she moved into the Ministry of Culture and Communication, and later into a broader ministry from 1993-95 known as Culture, Tourism and Recreation – again as a deputy minister. From 1995-97, she was the Deputy Minister of Corrections and Deputy Solicitor General. You get the picture. Elaine left government in 1997 and was the president of the Baycrest Centre Foundation for three years, where her task was to establish board governance and provide leadership for Baycrest’s capital campaign, in particular for the Apotex Centre at Baycrest, by raising a mere $80 million. Baycrest has never looked back since Elaine’s involvement.

Then, of course, there were all of Elaine’s board directorships: Northern Trust Canada, Canadian Policy Research Network, Rosterware Inc., the Women’s College Hospital Foundation, Women’s College Hospital, Sunnybrook Hospital and Women’s and University of Toronto Centre for Research in Women’s Health all have had the helping hand of Elaine Todres as a leading board member over a period of years.
That just scratches the surface. Let’s not forget her service as an officer of the Canadian Jewish Congress, Ontario Region and her time as a founding director of the Toronto Housing Corporation. And she has played an integral part in the transition teams of various Ontario governments. With all of that and more, Elaine did manage to squeeze in her becoming a mother to now two adult children, also a grandmother to three grandchildren.

Since 2000, Elaine has been running her own consulting firm. Some the readers will no doubt recognize the name Todres Leadership Counsel, which is an extremely busy firm. This company provides strategic and governance counsel to executive leadership teams. Her range of clients includes provincial health organizations, hospitals, universities, boards, trade associations, government ministries, agencies and private sector organizations. The list of her clients is staggering in its scope, including the Government of Hong Kong, the Government of Newfoundland and Labrador, and the Ministry of Healthy and Long Term Care in Ontario just to name a few. One of her clients in recent years was the Simkin Centre.

In short, in Elaine Todres you get the full package. She is just the kind of person needed to take charge of the most pressing concern facing our federal and all provincial governments:long term care. Maybe we can get a copy of this issue of the Jewish Post & News with my recommendation to Justin Trudeau and the premiers across Canada. “ET: Please phone home. Canada needs you.”

(Ed. note: Uh, Gerry, before you go volunteering Elaine to take over responsibility for managing senior care across the country, I have one question: “Have you asked her?”)

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Features

Every Rick Owens Sneaker You Should Know: A Complete Ranking

I’ve spent an embarrassing amount of time thinking about Rick Owens sneakers. Comparing soles in browser tabs at 2 AM, reading forum debates about leather quality across seasons. But it’s turned me into the person friends text when they want to know which pair to buy first — so at least it’s a useful obsession.

The thing about Rick Owens eu clothing is that sneakers are secretly the gateway. People see the draped jackets on the runway and assume that’s where Rick starts. For most of us, it starts with a pair of shoes that looked unlike anything else on the shelf. Here’s my ranking of every major silhouette.

Ramones: The Gateway That Started It All

If Rick Owens sneakers have a mascot, it’s the Ramones. Named after the punk band — these are Rick’s take on the classic high-top. Chunky rubber sole, waxed cotton laces, a toe cap that sits more forward than a typical Converse shape. The most recognizable silhouette in the entire lineup.

I recommend these as a first purchase to everyone. Easiest to style, most forgiving in proportion, and they age beautifully. Mainline leather runs $700–900. DRKSHDW canvas sits closer to $400–500 and works just as well daily.

Geobaskets: The Statement Maker

Take the Ramones, crank the volume up, and you get Geobaskets. Higher shaft, thicker sole, more visual weight. The proportions are deliberately aggressive — they look like they belong in a sci-fi film, and that’s the point.

Geobaskets are not a beginner shoe. The shaft height changes how your pants sit. They demand confidence. But if you’ve already got a couple of pieces from the Rick Owens collection and want to commit harder — this is the move. Leather pairs run $1,000+ and they’re worth it to the right person.

Abstract: The Low-Top That Actually Works

Rick’s low-top game was uneven until the Abstracts landed. These take the Ramones DNA — the sole shape, the toe box — and drop it to ankle height. Clean, sharp, unexpectedly versatile. I wear mine with cropped trousers in summer and they look as intentional as any designer shoe I own.

The Abstract solved a real problem: what do you wear when it’s too hot for Geobaskets but you still want that Rick silhouette? This. Browse the EU store during warmer months and you’ll see these sell fast.

Megalaced Runner: Where Rick Meets Athletic

When Rick started putting out runner-style sneakers, purists lost their minds. But the Megalaced Runner works because it doesn’t pretend to be a performance shoe. It takes the runner shape and twists it — exaggerated sole, dramatic lacing, materials that belong on a runway, not a track. The pick for someone who lives in sneakers but wants to graduate beyond Nike into something with more design weight.

Fogachine: The Platform Statement

The Fogachine is for people who’ve seen every other Rick sneaker and thought — “not enough.” The stacked platform sole is massive, borderline architectural. Closer to wearable sculpture than traditional footwear. I’ve tried them on and they’re surprisingly comfortable, but they require a very specific wardrobe commitment. If your closet is already deep into Rick Owens, they’re a natural endpoint.

Sizing and Mainline vs DRKSHDW

Rick Owens sneakers run about a full size large. A US 10 in Nike translates to roughly a 43 in Rick, maybe 42 depending on the model. Ramones and Geobaskets are the most generous. If you’re ordering from the official Rick Owens EU site, their size charts are reliable.

Every model comes in two tiers. Mainline is premium leather, made in Italy. DRKSHDW is the diffusion line — canvas, waxed cotton, denim — same silhouette, roughly half the cost. What nobody tells beginners: DRKSHDW is not a downgrade. Canvas Ramones develop a worn-in character that leather doesn’t replicate. If you shop Rick Owens online and see DRKSHDW — you’re not settling, you’re choosing.

Which One Should You Buy First?

Ramones. Always Ramones. DRKSHDW to start smart, mainline leather to start with a grail. Every other model builds on what the Ramones established. Once you own a pair, everything else in the Rick Owens EU clothing catalog makes more sense.

After that, the path is personal. Geobaskets for drama. Abstracts for warm weather. Megalaced Runners if you live in sneakers. Fogachines if you want to tower. Once you put on your first pair, regular sneakers start looking flat — that’s what twenty years of perfecting a sole shape does.

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Features

Big Numbers, Small Print: Why Simpler Promotions Often Deliver More

Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.

Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.

Why Bigger Doesn’t Always Mean Better

Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.

Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.

This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.

The Fine Print Behind Everyday Offers

Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.

Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.

Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.

Where Simpler Rewards Pull Ahead

When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.

This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.

The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.

Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.

Same Principle, Different Industries

Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.

Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.

Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.

Why Businesses Build Complicated Offers

Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.

Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.

When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.

How to Weigh Up an Offer Beyond the Headline

A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?

Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.

An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.

Reading Past the Headline

Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.

Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.

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Features

Why Teachers Are Exploring Sound Buttons for Classroom Activities

A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.

That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.

What Is Drawing Teachers to Sound Buttons?

Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.

Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.

Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.

How Do Sound Buttons Change the Feel of Classroom Activities?

Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”

That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.

Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.

What Does Research Say About Game-Like Learning?

Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.

Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.

Which Classroom Activities Work Best With Sound Buttons?

Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:

Quiz Games

Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.

Reading and Pronunciation Practice

Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.

Transitions and Routines

Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.

Celebrations and Rewards

Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.

How Do Sound Buttons Help Different Kinds of Learners?

Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.

Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.

How Can Teachers Get Started Without Overdoing It?

Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:

  • Pick one sound for attention and one for celebration.
  • Explain what each sound means before using it.
  • Preview every sound to make sure it fits the age group.
  • Keep the volume comfortable for the whole room.

Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.

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