Features
Four young Jewish women join together to create “SIMCHA Zine”
By BERNIE BELLAN Four young Jewish women, three of whom are from Winnipeg, one from Toronto, have joined forces to produce a “zine” aimed at a Jewish audience, titled “SIMCHA Zine”.
The four are: Erin Meagan Schwartz, Adi Farage, (both of whom live in Winnipeg), Sophie Hershfield, (who is from Winnipeg, but currently living in Toronto), and Liesje Rolia (who is a Torontonian – and who is the graphic designer for the zine.
Erin Schwartz said she graduated from the University of Winnipeg “four or five years ago with an Honours B.A. in Women and Gender Studies”. She also has “a background in theatre, specifically improv theatre,” she added.
Adi Farage graduated from the University of Winnipeg in 2018 with a B.A. in Sociology. “I’m currently about one semester off from finishing my Bachelor of Social Work,” she noted.
“My background is in Jewish community building,” she said. “I’ve been involved with all sorts of Jewish and general organizations.”
Sophie Hershfield, (who, I recalled, we had profiled previously in this paper as a champion debater), did not go into law – surprisingly – much to her grandparents’ – (Earl and Betty Ann Hershfield) disappointment, she admitted.
“I graduated with an Honours degree in English Literature” (also from the U of W), she said. “I will soon be starting my Masters in English Lit at the University of Toronto,” she added. “I’ll also be doing a special concentration in Jewish Studies,” she noted.
In April, copies of the magazine were distributed to various individuals who had pre-ordered the magazine, but if you are interested in ordering a copy, information is given at the end of this article.
The “zine” is a bound publication, not stapled together – more like a book than a magazine. I wondered whether, considering how much that must have cost, whether the women had incurred a loss producing their first edition.
As it turned out, however, according to Adi Farage, “SIMCHA Zine” had enough pre-orders to actually cover the cost of production.
Recently, I spoke with the three Winnipeg women who are behind the project – Erin, Adi, and Sophie. I asked them what led them to want to create a magazine and what their plans might be for the future.
The three Winnipeg-born contributors to the project have known each other for years, and Liesje was introduced to Erin and Adi through Sophie.
Erin Schwartz said that they first began to talk about doing a magazine in the summer. It was “definitely a ‘labour of love’,” she said – “a passion project”.
Adi Farage explained that the idea for a magazine came about “as a silly joke. We were just playing with the idea and then we realized ‘We can actu-
ally do this’. It was a fun project, then we found out people were actually interested in it, then it turned into a real thing.”
Apparently I was one of the very first individuals to see the magazine – in late 2020, when I was sent a digital preview. At the time I was very impressed with the production values. What I saw was a 30-page blend of serious essays, poetry, and some striking visual pieces (although later I was told the print version is actually 60 pages so what I saw must have been 30 double pages).
In the introduction by Erin Schwartz, she notes that “This zine shares stories of collective identity, personal history, and starting again from where we are.”
One of the pieces, titled “The Smell of Chicken Soup”, is by Farrah Perelmutter, daughter of Toby and Irvin Vinsky, in which Farrah contemplates what being Jewish has meant to her, first as a daughter in a traditional home where Shabbat was an important part of her and her sisters’ lives, later when she married someone who came from a home where religious observance wasn’t important. (Ed. note: My first encounter with a young Farrah Vinsky was when she was a teenage model who was featured in our paper back in the 1980s.)
Other pieces are equally serious. I asked the women, therefore, whether it would be fair to describe “SIMCHA Zine” as a literary magazine?
Erin responded, “I think so.” She went on to explain that the term “zine” derives from “punk culture”.
A “zine”, she said, “is usually a small published work – it can really be about anything.”
“Part of the reason we wanted to do the magazine,” Erin added, “is that we wanted Jewish people to create and submit pieces of work that meant something to them and we didn’t want to be strict about what kind of Jewish content it was.”
As a result, while some of the content is quite identifiably Jewish, she explained, such as “a poem about BBYO”, “there are also poems inspired by whatever” being Jewish means to the contributors.
As far as how the zine found contributors, Erin said “We put out an open call for contributors and we asked a lot of people that we knew, but we also put it out on social media.”
Anyone interested in purchasing a copy of SIMCHA Zine should contact the zine’s online shop at simchazine.bigcartel.com
Features
New Opportunities for XRP in the Trump Era: How XRP Holders Can Earn $7,899 Daily in Passive Income Through FTMINING Cloud Mining in 2026
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Features
Musings from Dizengoff Street – by Bruce Brown
(August 8, 2026)
Outside Basimta Café in Central Jerusalem. Love the red shirt against a tiny sea of black. Not sure I am shrugging because of the ultra-orthodox uproar over a Jerusalem café operating on Shabbat or the lack of an ultra-orthodox uproar over a Jerusalem café operating on Shabbat. For the last six weeks Israeli headlines shouted about the cafe chaos. With the ultra-religious blocking entrances and storming the café. While shouting ‘Shabbos! Shabbos!’ Upsetting the secular amongst us just wanting to enjoy our Saturday iced matchas. So the wife and I thought we would check it out. And. Yes. Buy something to support the business. Uproar. Not. Blocked entrances. Not. Storming the café. Not. Albeit there were police barriers separating the devout protesters from the coffee drinkers. The protesters being just a few dozen black clad, pious Jews. Mostly teenagers. And yes. Shouting ‘Shabbos! Shabbos!’ Certainly underwhelming in its reported mayhem. Reminds me of the famous saying misattributed to Mark Twain – “If you don’t read the newspaper, you’re uninformed. If you do, you’re misinformed.” But I did enjoy my iced matcha.
(August 6, 2026)
Here we go again. Another round of forever negotiations. As someone who negotiates for a living. The way things are going in the straits. If I had to recommend a book on the subject to a new hire. Between The Art of the Deal, A Presidential Edition by Donald J. Trump or The Real Art of the Deal by the Mullahs of Iran with a special forward by the IRGC. Well. I would choose the latter.
(August 3)
Bravo Yoav Segalovitz, Liberal Yesh Atid MK and Monsour Abbas, United Arab Ra’am MK and party head. For breaking a glass ceiling where a Jewish lawmaker joins an Arab political party. No less a political earthquake in my little shtetl. Which can significantly impact coalition block arithmetic and posturing and strategy in the upcoming elections. Now Ra’am can be considered a legitimate ‘Zionist’ partner when forming coalition blocks and potentially pushing the ‘center left/right’ party over the 60 seat majority threshold. In our crazy parliamentary democracy defined by a multi-party (about fourteen!!), proportional representation system. To paraphrase Winston Churchill, Israel’s proportional representation model of governance is the best parliamentary democracy system except for all other forms of working democracies. Stay tuned for more amateurish political musings as we move towards Israel’s 26th national election – five of them held since 2019.
(August 1)
Although both sides say they are open to diplomacy. Neither really trusts the other. And American military action, or its threat, continues. I read headlines in the middle of the night -it’s a nervous habit lately– that the Dynamic Duo of Trump and Netanyahu may again strike in unison. Possibly this weekend. Yikes! Prompting me, at 2:30 AM, to dash around the house stocking my safe room. Bottled water. Canned food. Medicines. Documents. The beat goes on….
If it’s crazy here. It’s insane in Italy. With a recent online ‘Jew Hunt’ in the Milan area. Before being removed, the digital forms urged reportings of Israelis and Italian Jews staying in local hotels. The infamous Global Sumud Movement -yes, the one coordinating ‘peace and humanitarian’ flotillas to Gaza- was somehow connected. Although they deny involvement?! This deranged decree was looking to identify Zionist tourism and Zionist neo-colonization in Italy. I’ll stick with stocking the saferoom.
Then there’s New York Mayor Mamdani, a Global Sumud Movement supporter, threatening to arrest Prime Minister Netanyahu if he comes to New York. But since discovered he has no legal right for such a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic antic. Maybe Mandami should be arrested! Or at least impeached. For being a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic mayor.
Here’s a post Bruce sent us Friday, July 31:
WARTIME MUSINGS
Should credible threats against FLOTUS and ‘FSOTUS’ (first son..) not be justification to attack first.
As for yesterday’s summit. Netanyahu really can’t win. Explainer. If Trump now attacks without victory its ’cause of Netanyahu. If Trump now attacks with victory its ’cause of Trump. And, in Israel, if Trump doesn’t attack -victory or not- Netanyahu failed in his eighth meeting with Trump. And if Trump does attack -victory or not- half the country will vilify Bibi anyway. Missing a permutation?
Ya. I know. Kinda’ need a definition of victory for that musing to work.
And here in my little shtetle. We go to sleep unsure if there will be a code red in the middle of the night. And if not. We wake up thinking it will be tonight. How do you define stress?
Seemed like an appropriate way to end this musing.
Bruce Brown is a former Winnipegger who made aliyah to Israel over 35 years ago. Bruce first began writing for us – in his own inimitable style, in 2012, during what was known as “Operation Pillar of Defense.” His occasional musings on aspects of life in Israel that were far from what you’d typically read in other reports from Israel were hugely popular – both in the print Jewish Post & News and on this website.
We’re now glad to report that Bruce is back writing for us – this time on a regular basis. We will post Bruce’s reports as they arrive – with the date of each post at the beginning of that post.
Here’s some information about Bruce – and awards he’s received for his writing:
Bruce Brown. Canadian born. Now living in Israel (for a long time). Bruce works in Israel’s hi-tech sector by day and, in spurts, is a somewhat inspired writer by night. He received the American Jewish Press Association’s award for writing excellence in 2019 and 2025. And wrote the 1998 satire, “An Israeli is….” Bruce’s musings are political, social, economic and personal. With lots of biting, contrarian, sardonic and irreverent insight.
Features
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