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Jack London’s memoir an entertaining, as well as an educational read

Jack London

Reviewed by BERNIE BELLAN
When Jack London set out to write his memoir, he told a Zoom audience Wednesday, October 15, he went through 27 different drafts before arriving at the final version.
The result is an absorbing story, titled “Serendipity: My Path Through Life and Law”.

Why “Serendipity” you might ask? Because, as London explains at the very beginning of the book, he attributes a very major part of his considerable success in life to nothing more than sheer luck. Of course, one can easily dismiss that as deliberate self-effacement, but when you do read of some of the amazing twists and turns that his endlessly fascinating life has taken, it’s not hard to agree with his assessment that good luck was very much something that accompanied London at some very key points.

In the final chapter of the book London summarizes the reasons that he considers himself so darn lucky:
“I am seventy-seven but I still feel eighteen. I mean that! My mind has never got past that age. I feel like a kid with a sense of spunk and optimism about the future and the new opportunities it will bring. I know intellectually that’s ridiculous, but that knowledge for the most part doesn’t affect my life. I’m lucky that way and as I have said, luck is the key variable to survival and accomplishment in life.”

The book is partly a personal story of London’s life, including his formative years – of which working at his mother’s arcade at Winnipeg Beach played a pivotal role, and partly a discussion of the law.
It’s written in chronological form; London’s early years are described in a wry and open manner. He admits that a good part of his youth was what could be described as misspent – something, by the way, that he says he doesn’t for one moment regret. Again, London admits throughout the book that he very often managed to find success by being in the right place at the right time.
Whether it was as a student or later as a lawyer, including stints as a professor of law and dean of the University of Manitoba Faculty of Law though, London was constantly interested in exploring new fields. Again, lucky for him, his wife Belva was always willing to encourage him as he set out on one new course change after another, whether it was his going to Harvard for a year, working for the Federal Government as a tax lawyer in Ottawa, or taking a sabbatical year in France.

Izzy Asper, Harvey Pollock, Hymie Weinstein

Readers of this paper will probably find most interesting London’s referencing other well-known lawyers from this community, especially Izzy Asper, Hymie Weinstein, and Harvey Pollock. While he worked with both Asper and Pollock professionally, his lifelong friendship with Weinstein, however, almost ended tragically when they were both passengers in a car when they were 18, along with a third fellow, and their car was involved in a head-on collision on the road to Minneapolis.

Amazingly, as London describes it, he was propelled 200 feet out of the car, but got up with only a scratch on his head. When you read that story and another similar story of yet one more almost fatal accident, you do begin to understand how fate always seemed to be on London’s side.

Not to give away all the juicy parts – but one more enthralling adventure took place in 1992 when Jack and Belva went to Rwanda to observe mountain gorillas in their natural habitat. They happened to be there though just as the horrific slaughter of Tutsis by the majority Hutu tribe began to transpire. Reading London’s account of what he and Belva went through for 36 hours, trapped in a bathroom as shells, bullets, also a Kaytusha rocket whizzed all around them is as terrifying an account of a near-death experience as you’re likely to find anywhere.

Anyone who has heard Jack London speak would know that he’s a master of the English language, able to tailor his remarks so that they’re understandable to just about anyone. Yet, when he refers to his voluminous output as a lawyer, including his many appearances before the Supreme Court of Canada, it’s easy to see that he is as skilled at legal argument as the very best lawyers.
And, while he does introduce many concepts in law through the course of the book, London always explains things in a clear and concise fashion. He has also advocated a consistent liberal philosophy throughout the course of his career, in particular when it comes to advancing the case for the right to die and a woman’s right to exercise control over her own body.

London’s Jewish identity is something that he has always proudly worn. Twice, in fact, he has been called upon to mediate two particularly thorny issues within Winnipeg’s Jewish community. The first was when the Talmud Torah and I. L. Peretz Folk School were both in financial difficulty and a merger was necessary in order to insure the future of at least one Jewish day school in the city.
Later, London’s skill as a mediator was brought into play when three synagogues: the Beth Israel, Bnay Abraham, and Rosh Pina, were brought together in a merger that bruised many egos. Ultimately though, London notes that the most difficult challenge faced by the newly formed congregation was how to assign seats for the high holidays!

In the latter part of his career London began to forge a new path entirely as he developed an expertise in Indigenous legal issues. His writing about the 30 years that he spent serving as counsel to various Native groups provides as clear an explanation as one can read why Native rights deserve to be upheld. At the same time London developed a close relationship with Phil Fontaine, former Chief of the Assembly of First Nations, about whom he writes with the utmost respect and affection.
London played an important role during the Meech Lake discussions, helping to fashion the essential arguments why that particular attempt to amend the Canadian constitution was so deeply flawed (for not recognizing the First Nations as having equal status to the English and French nations).
Ultimately though, London describes an encounter in Vancouver when he was barred from entering a meeting by four Native chiefs in a clear demonstration of anti-Semitism. The bitter effect of that demonstration of bigotry affected London deeply to the point that he no longer engages in working on Indigenous issues
(Ed. note: Following publication of this review in the Oct. 28 issue of the JP&N, Jack London sent me a note in which he wanted to correct what I had written. Here’s what Jack wrote:
‘Your suggestion that I no longer engage in working on Indigenous issues is misleading, I have not been active recently in resolving ‘political Issues’ for the major First Nations lobby groups, concentrating instead on  commercial, charitable and litigious cases for First Nation individuals and Bands. I am still of the view that Reconciliation is the pressing social issue of our time.”)

Jack London has traveled down so many paths during his life, it’s hard to imagine that he’s still only 77 years old which, these days, would make him well qualified to run for President of the United States – if he were American. The fact that, as he remarks often during his memoir, he’s always come back to Winnipeg, is a testament to his love for this city and, if I can be so bold, a reflection also on the hold that our Jewish community has on so many individuals who could have made a far bigger name for themselves had they left Winnipeg.

Even if you’re not familiar with Jack London (and it’s hard to imagine too many of our readers being in that position), reading this book will take you back in time to the 1950s and through the ensuing decades. Lucky for us, Jack London hasn’t written his final chapter – and, unlike other notable lawyers who never bothered to write their memoirs (most notably, the late Harry Walsh, who always put off the idea of doing that), London has given us a book that will both charm and educate.

Serendipity: My Path Through Life and Law
By Jack London
Published by Heartland, Winnipeg, 2020
Available at McNally Robinson Booksellers or directly through the publisher
Email:hrtland@mts.net Tel: 204-284-089

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Is Hamas a “treatable” cancer?

By GREGORY MASON If we define Hamas as a cancer, can we devise a strategy to, if not defeat Hamas, at least manage it? Is Hamas “treatable?”
Defining treatable cancer
Although the cancer charities like to promote the notion that we are winning the war against cancer, a reference that confirms the suitability of conjoining cancer and Hamas, the reality is that five-year survival rates are increasing only slowly. While curative therapies continue to improve, early detection —encompassing both greater testing participation and technological advancements in testing —appears to be the most crucial factor in lengthened survivability.
The key treatment condition is the stage at which cancer becomes known. The typical staging has four levels, where the tumour:

  1. remains entirely within the margins (edges) of the organ
  2. reaches the margins.
  3. moves beyond the margin and invades the surrounding tissues.
  4. move another organ or system.
    Sometimes oncologists refer to precancerous growths as “stage 0” when a surgeon removes a skin lesion as a precaution. Progression among the cancer stages is known as metastasis.
    Most important is to understand that the five-year survival standard includes no reference to quality of life. Most cancer treatments compromise quality of life.
    Patients often assume the word “cancer” means a death sentence. Yet if detected early, the idea of “treatable cancer” invariably creates a sense of optimism since it also implies a course of action leading to a “cure.” Most oncologists are wary of raising false expectations when discussing the nature of a patient’s condition and the options for treatment.
    Three conditions mark a treatable cancer.
  5. Treatment options exist.
  6. Actions are feasible – the patient resides where the technology, talent, and treatments (medications) are available.
  7. Patients receive no guarantees that exist for a cure (complete remission), extension of life, or improved quality of life.
    Treatment outcomes for cancer exist in several dimensions: the extension of life, the quality of that life, and the difficulty of the treatment. Patients and physicians face complex trade-offs, where the difficulty of the treatment versus the expected gain in quality of life may induce the patient to curtail active treatment. The patient submits to the inevitable and enters palliative care.

Setting aside voodoo, cancer treatments include surgery that targets specific tumour sites, chemotherapy that uses a cocktail of chemicals that targets cancerous cells without affecting healthy tissue, and palliative care. Palliative care accepts the inevitable course of disease leading to death.
The final issue is that a systemic cancer, such as lymphoma, stands in contrast to a tumour, which exists at a defined point. Treatment is different for each type. Systemic cancers require chemotherapy, while point cancers require surgery.
Hamas as a cancer.
Some may object to my characterization of Hamas as a cancer since they see Hamas as freedom fighters for Palestinian independence. No comment. No apology.
The origin of Hamas is the Muslim Brotherhood, which started in Egypt during the late 1920s as a labour movement among Suez Canal dockworkers, led by Hassan al-Banna. Its goals were to spread Islam across the Arab world, oppose colonialism (primarily British and French) and promote the Arab mission in Palestine. This movement has spread rapidly throughout the Middle East and beyond.
Hamas (Harakat-al-Muqawama-al-Islamiya or “Islamic Resistance Movement”) was established in 1987 following the first intifada, when Arabs living in Gaza, Judea/Samaria and East Jerusalem engaged in a violent protest against what Hamas and other groups perceived as unjustified Israeli governance over their lands. A core goal was to build support for the Muslim Brotherhood, which had lost support to Palestinian Islamic Jihad (PIJ) sponsored by Iran. It is one example of the conflict between Sunni Islam (Muslim Brotherhood) and Shia Islam (PIJ).
Rather than an isolated tumour, Hamas in Gaza is but a derivative lesion of the broader Muslim Brotherhood cancer. Although not part of the Palestinian Authority, it is the most popular movement in the West Bank. It may well have had a hand in the weekend attack in Jerusalem that killed six and injured 13, although many malign actors are available.
Another Muslim Brotherhood lesion is the Hamas leadership that has remained ensconced in luxury Qatar hotels. Israel’s recent attack on the Hamas leadership in Qatar is another attempt to excise the tumour, with a subtle twist. Qatar has operated duplicitously. On the one hand, it has sheltered Hamas leaders and shovelled buckets of money to support their war against Israel while also serving as a “neutral” mediator in the hostage negotiation. Along with Iran and Türkiye, it is a significant funder of the Brotherhood, not only throughout the Middle East, but also in Europe and North America.
Qatar has also opened a series of tumours in post-secondary education, especially in its funding of elite universities. This aligns with the long view inherent in radical Islam and the Muslim Brotherhood. Funding “endowed chairs” enables external funders to circumvent standard academic hiring procedures, placing academics with specific viewpoints in key academic positions. This becomes a critical element in the metastasis of radical Islam. In addition to promoting Islam and an anti-Israel perspective, these faculty members work in partnership with post-modern ideologies that undermine recognition of the past achievements of Western civilization. This is not to defend the past, as much exists in Western history that needs correction.
Defeating Hamas: Tactical win or strategic loss?
Israel’s goals in Gaza have fluctuated, reflecting its extraordinary duration and the existence of the hostages. Many do not want the Netanyahu government to proceed with the final expulsion of Hamas from Gaza. Most opponents to such a campaign within Israel fear it is not possible without massively increased civilian casualties, further hostage deaths, and a prohibitive cost in soldiers’ lives for the Israel Defence Forces.
In addition to the potential costs, commentators such as Andrew Fox believe it is not possible to eliminate Hamas. His essential point is that Hamas has shown a remarkable capacity to adapt. However, he has applauded the attack on the Hamas leadership in Qatar.
The situation has become dire. First, throughout the Middle East, a multitude of cancerous lesions exist in the form of radical Islamic parties vying for control. In the West Bank, in addition to Fatah, the Palestinian Authority (PA) includes other factions such as the Popular Front for the Liberation of Palestine (a Marxist-Leninist group), the Democratic Front for the Liberation of Palestine, the Palestinian Peoples Party, and the Palestine Popular Struggle Front. Not part of the PA, but very influential and popular are Hamas and Palestinian Islamic Jihad.
In Gaza, in addition to Hamas and Palestinian Islamic Jihad, the major political factions include Fatah (much weakened since 2007), a range of Salafi-Jihad Groups, and the Popular Front for the Liberation of Palestine, all of which vie for support. Finally, in addition, several clan-based militias are operating, which Israel currently funds and arms, primarily to irritate Hamas.
A multitude of factions may arise to fill the vacuum if Hamas disappears. Indeed, none are anywhere as strong and capable as Hamas was. But deep pockets exist in the form of Qatar, Türkiye, and Iran to rebuild Islamist military capacity in Gaza.
The many points of radical Islam, comprising funding in Western universities, the mass migration that results in multiple Western societies being unable to integrate newcomers, and post-modern ideas infusing government and corporate management, have merged to create a systemic cancer that seems impervious to treatment, certainly to precise tumour excision.
Israel can play a furious whack-a-mole model of surgical strikes to excise the many tumorous lesions originating from the Muslim Brotherhood. And it may succeed in bringing Hamas to the table to release the remaining hostages and cease its Gaza operations. Israel can score a tactical victory.
But if the West declines to address the systemic cancer of radical Islam and Hamas reconstitutes itself in the West Bank, a strategic victor will elude Israel, and it will return to excising yet another tumour.
Israel’s refusal to wage the information war and Western leaders losing their way and becoming politically indebted to recent migrants may become the strategic errors prolonging the conflict.

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Seeking gangsters, must speak Yiddish: Bringing the Hasidic underworld to life in ‘Caught Stealing’

Liev Schreiber, Austin Butler and Vincent D’Onofrio in Caught Stealing. Photo by Niko Tavernise

By PJ Grisar September 3, 2025

This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.

A duo of burly, gun-toting Hasidic gangsters and their doting bubbe are the breakout characters in Darren Aronofsky’s Caught Stealing — at least, for figures not of the feline variety. To bring them to life, the film had a secret weapon: a Yiddish whisperer.

Motl Didner, program director for the National Yiddish Theatre Folksbiene, first heard rumblings of the crime caper through a casting notice seeking Yiddish-speaking actors. He didn’t know the notice was for an Aronofsky film, but he passed the details along to members of the company, and even sent in a self-tape to be considered for a role.

Later, the production got in touch to use him as a Yiddish coach.

“That’s when I found out who exactly it was that I lost out to,” Didner said in a phone interview. “I don’t feel so bad about losing out to, like, Liev Schreiber.”

Didner worked with Schreiber, Vincent D’Onofrio and Carol Kane — respectively playing a pair of frightening drug lords and their grandmother — settling on a Hungarian dialect for their dialogue, and even rewriting some of their Yiddish lines. (The dynasty to which the brothers belong is never specified, but their scenes with Kane were filmed on location at a Lubavitcher household in Crown Heights, Brooklyn.)

The duo show up as a threat to the film’s protagonist, Hank (Austin Butler), who finds himself caught in the middle of their quest to recover piles of money from other ethnic gangs in 1998 New York City.

Kane, Didner said, took naturally to the mamaloshen. While she isn’t conversational in Yiddish in real life, her breakout role was as a Yiddish-speaking immigrant in Hester Street, and she more recently had Yiddish scenes in the Amazon Prime show Hunters.

Schreiber, for his part, sang Yiddish songs growing up, and “had an ear for it,” Didner said.

D’Onofrio, who isn’t Jewish, was “really kind of thrown deep into the Jewish world,” Didner said, but was very meticulous in getting his “meshugenahs” on point. Crucially, he nails the pronunciation of his beloved bubbe’s title: For native Yiddish speakers, it sounds more like “boh-beh” than “bubbie.”

Didner was on set for the scene in which Butler’s Hank slurps a bowl of matzo ball soup with the brothers. Somehow, word spread that the Oscar winner was shooting in the neighborhood, something of a novelty for the Hasidic enclave. Evidently the heartthrob has a young Chabad fan base.

“When filming wrapped at the end of the day, there were a couple hundred teenage girls waiting to get a glimpse of Austin Butler,” Didner recalled. It was like the reception of the Beatles or, better yet, Elvis.

Didner wasn’t the only dialect coach for D’Onofrio and Schreiber; they had a separate one for English.

“Darren Aronofsky was very specific,” Didner said of “the boys” — how Aronofsky referred to the characters. “He didn’t want them to speak English with a Yiddish accent.”

Instead, they speak with Hank in a measured, yet still menacing, American aksent. It’s when they discuss how to handle him — and whether he deserves to be roughed up — that they revert to Yiddish.

There were also separate consultants, Didner said, to make sure the customs included in a bustling pre-Shabbat sequence at Bubbe’s house were authentic.

Didner saw the film over the weekend, and was happy to see diverse languages included in it.

“There’s also Spanish and Russian in there,” Didner said, adding he hopes that linguistic richness is “part of an increasing trend that people are looking for that sort of authenticity.”

PJ Grisar is a Forward culture reporter. He can be reached at grisar@forward.com and @pjgrisar on Twitter.

This story was originally published on the Forward.

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What led to the complete disappearance of Sabra Hummus from store shelves?

“Don’t it always seem to go

That you don’t know what you’ve got ’til it’s gone”

-from Joni Mitchell’s “Big Yellow Taxi” (1970)

By BERNIE BELLAN I wasn’t actually thinking about Sabra Hummus until one day recently when I was sitting together with a group of guys – some of whom were Israeli-born when, out of the blue, one of them asked me if I knew why you couldn’t find Sabra Hummus anywhere in Winnipeg?

“Can’t find it?” I thought. Surely it must be available somewhere here. I said that I thought it must be on a grocery shelf at least in Sobeys on Taylor because if any store was going to have a product with as obvious an Israeli name as “Sabra,” it was going to be Sobeys on Taylor.

After all, going back a few years, anytime you went shopping for hummus the Sabra brand was ubiquitous.

So, I said to the fellow who had asked the question that I was now curious to delve further into whether Sabra Hummus had indeed disappeared from Winnipeg store shelves. I added that I would start by inquiring at the Sobeys store on Taylor – where I knew the manager, Dave McDonald, and that I would ask Dave whether it’s true that Sabra Hummus is no longer available at his store.

I emailed Dave asking him that question but, while I was waiting for a response, I began to search on the internet to see whether there might be an explanation as to what had happened to Sabra Hummus – and whether its disappearance from store shelves wasn’t something unique to Winnipeg.

Naturally, I began with a Google search for Sabra Hummus. While the search led me to discover many different things about Sabra Hummus, the one thing that I found most surprising is that Sabra Hummus, despite its Israeli name, is now wholly owned by PepsiCo.

It was when I received a phone call from a Sobeys representative in response to an email I had sent that it also emerged that, as has been the case with many other products that come from the US, Sobeys had decided to stop importing Sabra Hummus (which used to come in 30 different varieties) ever since Trump imposed his tariffs on Canadian exports going back to February of this year. (Sobeys, by the way, owns many different brands of stores: Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farn Boy, Longo’s, and Lawtons Drugs.)

But, to my even greater surprise, I learned from a representative of PepsiCo that Sabra Hummus is not even being produced any more – at least not in the plastic tubs that had the very recognizable Sabra logo on them. I’ll have more about what the PepsiCo representative wrote in an email to me, but first – a brief history of Sabra Hummus – and the many problems it’s endured over the years.

Most of my information came from – where else? Wikipedia, but it turned out the Times of Israel also had a very interesting article – written in December 2024, that examined the effect that the Boycott Divest Sanctions movement (BDS) had on Sabra Hummus.

Yet, while both the Wikipedia and the Times of Israel articles did talk about the problems that the Sabra brand had been encountering in recent years, it was only when I received that email from a representative of PepsiCo that I was able to verify that, as of now, Sabra Hummus is no longer being manufactured altogether although, as I’ll explain later, Pepsico does plan on bringing it back into production in 2026.

What happened to Sabra Hummus then?

Here’s some of the information about Sabra Hummus that is largely taken from the Wikipedia article about Sabra Hummus:

“The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss.

“In March 2008, Strauss entered a joint-venture partnership with Frito-Lay, a division of the multinational PepsiCo corporation. Strauss owned 50% and PepsiCo 50% of the company. In November 2008, the company announced the construction of a new $61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010. The company grew over 50% between August 2008 and August 2009.

According to Wikipedia, by 2016, Sabra Hummus had become the dominant player when it came to selling hummus in the United States: “By 2016, Sabra had gained a 60% market share of hummus in the United States, and, through its co-ownership and sales channels with PepsiCo, was close to $1 billion in annual sales.”

The Times of Israel article noted that Sabra’s share of the hummus market in the US grew even more: “At the start of 2021, Sabra Dipping Company — which is jointly owned by Strauss Group and PepsiCo — sold US supermarkets nearly two-thirds of their hummus.”

Yet, it all seemed to start coming apart in recent years. By 2024, according to Wikipedia, Sabra’s share of the US hummus market had dropped to only “36%.”

There are many reasons for Sabra’s rapid descent from dominance of the US hummus market and both the Wikipedia and Times of Israel articles examine those reasons, but it does seem strange that, notwithstanding the drop in sales that Sabra might have suffered in the past few years, PepsiCo has simply stopped producing it altogether.

I wouldn’t have believed that until I received the email from a representative of Pepsico, to which I referred earlier. Here’s what I was told: “Regrettably, we are temporarily stepping back from full-size hummus tubs to improve product offerings. We know that’s a big disappointment since fans like you have been looking high and low for it!

“Our full-size hummus tubs are expected back in late 2026. In the meantime, our Guacamole and Hummus Snackers remain available at many grocery stores across Canada.”

After reading that email, one might be forgiven for thinking that something drastic – something beyond loss of market share, had happened to Sabra Hummus.

But Sabra had had huge problems in the past – from which it always bounced back.

Here’s what Wikipedia noted about problems Sabra had encountered in the past: “On April 8, 2015, Sabra recalled 30,000 cases of its classic hummus after a tub in Michigan tested positive for Listeria.”

Then, the Wikipedia article went on to say: “On November 19, 2016, Sabra voluntarily recalled multiple hummus varieties across the U.S. after Listeria was discovered at one of its manufacturing plants, though the company stated the bacteria had not been found in any of its actual products.

“In March 2021, Sabra recalled about 2,100 cases of 10 oz. Classic Hummus, following a routine inspection by the FDA in the US, due to a possible salmonella contamination. The recall affected 16 states in the U.S.”

Yet, despite all that, as has previously been noted, the Times of Israel article of December 2024 pointed out that, prior to that March 2021 product recall, Sabra Hummus still dominated the US market for hummus, to the extent that nearly two-thirds of the hummus sold by US supermarkets came from Sabra.

Sticker on a tub of Sabra Hummus that called for a boycott of Sabra products

To this point we haven’t mentioned one other factor that certainly affected sales of Sabra Hummus, although to what extent is very hard to determine: The concerted boycott campaign which was part of the BDS (Boycott, Divest, Sanctions) movement that targeted Sabra Hummus in particular, and which had been started at several different universities in the US, beginning in 2010.

According to the Times of Israel December 2024 article, the “campaign against Sabra hummus started on the US West Coast 14 years ago, when anti-Israel activists began denouncing Sabra for donating food to the IDF Golani Brigade.

However, despite that campaign having “kicked into higher gear”… with “hundreds of supermarkets and other stores in North America and Europe” having had stickers denouncing Israel placed on tubs of Sabra Hummus, the ToI article insists that the BDS campaign which was carried on mostly on US college campuses was not a major factor in declining Sabra Hummus sales.

Instead, the Times of Israel article claims it was the March 2021 product recall that was the decisive factor in Sabra Hummus sales plummeting. According to the ToI article, “a salmonella contamination recall on products made at Sabra’s Virginia factory took a devastating toll on the brand, which lost half its market share in just one quarter.”

And yet – to make matters even more complicated, an article in still another publication suggested that, notwithstanding that March 2021 product recall – which also led to a complete shutdown of Sabra’s primary manufacturing plant in Virginia, sales began to bounce back in 2022!

In a December 2022 article in an online publication titled “Manufacturing Dive,” Sabra CEO Joey Bergstein is quoted as saying that the brand has been “‘consistently climbing back,’ and it has regained its No. 1 position in the hummus category, according to IRI data cited by Sabra. When it was missing from shelves, he said more than half of consumers decided not to buy hummus instead of switching to another brand. Those who did switch are coming back to Sabra, the IRI data showed, and the brand is taking back market share.

“‘When you stop production, you open the door for a competitor,’ Bergstein said. ‘We’ve been able to grow back in a relatively short period following that disruption, which I think speaks to the health of the brand.’”

In the final analysis, there is a combination of factors that have led to the disappearance of Sabra Hummus from store shelves – not, as I first thought, perhaps only in Winnipeg but, as it turned out, everywhere in Canada and, as I learned after reading that email from the PepsiCo representative – in the US as well.

There were multiple incidents of suspected contamination of Sabra products; there was the campaign that was part of the BDS movement to boycott Israeli products – especially Sabra products; and finally, there was the decision by major Canadian grocers to stop importing products from the US.

Although I did like Sabra Hummus, I can’t say that I’m heartbroken to learn of its disappearance. But it is sad to think that a product which had such an identifiably Israeli name is no longer available – even if that product had stopped being manufactured in Israel years ago.

One more note: In 2018 PepsiCo acquired another well known Israeli food company: SodaStream. SodaStream still has a plant in Israel although, again after coming under fire for having a plant on the West Bank, SodaStream closed that plant in 2015 and opened a new plant within the green line. Chalk that one up to a victory for the BDS movement. I wonder whether, in the future, we’ll learn more about how much damage the BDS movement really did cause Sabra Hummus. It still seems strange to me that a product which was, until quite recently, the dominant player in its field, has simply disappeared. It suggests to me that the BDS movement had quite a bit more impact than one might be willing to concede.

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