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Joe Diner: a lifetime of experience

Joe Diner

By GERRY POSNER If you want to find a life that has had a series of twists and turns mixed in with a wide variety of experiences, look no further than Joe Diner. He has had a lifetime of what I would call rich experiences in many different places and settings.

It began simply enough as Joe was born in 1942 to Clara (Brenner ) and Lou Diner, the middle child of three boys (including the late Alex and Richard). Until Joe was nearly 12, he was raised in the north end of Winnipeg. In 1954 the family moved to 621 Waterloo Street in River Heights.
Joe went to Kelvin High School and later obtained a BA from Moorhead State in Minnesota. That might well have led to the start of a different path for Joe as compared to most of us. Who could have predicted what would follow?

His first job upon graduating was with the Department of Education on the Peguis Indian Reservation, where he was a teacher of an adult upgrading program. Before he could even blink, he was promoted to assistant to the supervisor. As part of his work he travelled to several reserves and, in fact, had a two-month assignment administering a new course in Churchill, Manitoba.
Joe wrote a social orientation programme; however, in doing that he ended up losing his job – at the behest of the then Minister of Education, because Joe had dealt with the Federal Government without authority.
Joe Diner was not afraid to speak up then or now. That firing prompted him to connect with a former professor from Moorhead State. Subsequently, that led to Joe’s going to New Orleans, where he had a teaching assistantship in a Master’s program in government.
While in New Orleans, Joe did what he has always done best: he made a series of connections that proved to be fortuitous. One summer in Louisiana he worked as a jockey’s agent for the renowned jockey, Esteban Medina, followed by doing the same with the then leading apprentice jockey, Harry Lee Patin, and others. How that came about surely is a story waiting to be told in greater depth.
Joe was even befriended by the famous breeder, trainer and horse owner, C. Wade Navarre, and the leading quarterhorse jockey, Leroy Miller. Joe had the opportunity through these contacts to take a champion horse by the name of Tru Tru to New Mexico for high altitude training prior to competing in the most prestigious of all quarterhorse races, the All American Futurity race, which had a purse of $ 1,000,000 – back when that was a lot of money! It is certain that Joe did not pick up those horse skills on Waterloo Street.

Soon thereafter, Joe accepted an offer to work as an assistant to one John W. Mecom, the king of deep sea oil well drilling. Mecom happened to be a very well known horse breeder and owner, as well as being the owner of an NFL football team, the New Orleans Saints. That job might have continued a long time but sadly, Joe was asked politely to leave the country, as he was living there on an expired student visa.
What might have seemed calamitous in fact created yet another twist and turn for Joe – and ultimately led to his finding his true vocation. He reached out to an old friend, Len Steingarten, who was the accountant for a prominent realtor in Winnipeg, J.J.Gibbons and it was not long before Joe was working for that firm. Joe’s friend, Michael Nozick, provided him with substantial business at the beginning of his career and that business has continued ever since for Joe. It’s allowed him, as Joe puts it, “to make it” in the real estate business.

That training period with Gibbons ultimately led to his purchasing (with some financial assistance) the former Aronovitch & Leipsic empire (a rather remarkable accomplishment) and later, to his becoming a member of the Canadian Commercial Real Estate Network. In fact, Joe suggested that all independent associates give up individual names and instead adopt the national name of JJ Barnicke Ltd. Sure enough, A & L became JJ Barnicke.
Joe Diner became very friendly with JJ Barnicke himself and was so well regarded within that company that he received the JJ Barnicke Lifetime Achievement Award. His success in real estate led to Joe’s acquiring such major clients in Winnipeg as Michael Nozick (Fairweather Properties), Monte Nathanson (United Equities-MPN Holdings), and Arni Thorsteinson (Shelter Canadian Properties).
As part of his work in real estate, Joe also became a consultant for both the Province of Manitoba and Government of Canada. One major assignment that he was given was an invitation to present a marketing plan for the redevelopment of the old CPR rail station. It was Joe’s idea to sell the station to Aboriginal organizations, which would then own, occupy and manage the site for themselves. Joe also was able to arrange financing for the project. Now that was an idea that was highly original for that time.
As anyone who has been to the site would recognize, Joe’s concept succeeded beyond expectations. In addition, Joe has been a part of major real estate shopping centre developments, including Madison Square, the Brick Centre, Leon’s Centre, and even the Eaton’s Warehouse Building, also the Free Press downtown building.

Perhaps one of Joe’s greatest coups was his work on a voluntary basis as agent for the Winnipeg Jewish Community when he engineered the acquisition of the present 13-acre Asper Campus site. He also aided the Assembly of Manitoba Chiefs and Southeast Resource Development in several major acquisitions. In short, over a span of 40 years, Joe Diner was been a pivotal figure in the city of Winnipeg. You probably just didn’t know it.

However, Joe would consider his greatest project one he undertook for himself and his wife, the former Sandi Kraut, whom he married in 1980. In 1989 he purchased a waterfront lot on Salt Spring Island, BC, and some twelve years later, he finished the building of their home there. As Joe puts is so well, that is where “they live and smile today.”

Joe Diner has a been through a lot in his lifetime, but he would say much of what he did was because of what he learned and absorbed at the feet of his parents. Joe says that his mother Clara was up ever day at 7am, baking, cooking and cleaning, in addition to being very active in Hadassah and Meals On Wheels later on in her life. His father Lou, a former sargent major in the Canadian army during WWII, a founding member of Rosh Pina Synagogue, a councillor on the town council of Winnipeg Beach, a past president of the Maple Leaf Curling Club, and a supporter of many community causes, provided Joe with what might be called perspective in life by his appreciation for “having lived to see stage coaches across the west all the way to a man on the moon.” Based on what Joe told me about his life, I would say that he was a good student and learned his lessons well.

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Features

Brothers Arnie & Michael Usiskin’s Warkov-Safeer a throwback to days of long ago

Arnie (left) & Michael Usiskin

By MYRON LOVE Step into Warkov-Safeer on Hargrave in the Exchange District and you’ll feel like you’ve walked back in time to an earlier era. The shelves are crammed full of shoe-related accessories – soles, heels, laces, polish, threads, needles, dyes – and other leather-related needs. 
“There used to be a shoemaker on every corner,” says Michael Usiskin, whose family has operated the wholesaler for more than 50 years.  “People used to keep their shoes for years.  They might resole them ten times.  Now you might have five pairs in your closet – different shoes for different occasions, and buy a new pair every year or two.”
Usiskin adds that “there is no place else like us between Toronto and Vancouver.  When we moved here in the 1970s, this area was buzzing with garment workers and sewing machines. This was a hub of activity. It’s a lot quieter now.”
While the Usiskin Family has been connected with the company for 85 years, Michael Usiskin points out that the company – originally catering to the horse trade – was actually founded in 1930 in Winkler by the eponymous Warkov brothers – Jacob, Mendel and Morris – and their brother-in-law, Barney Safeer.  Larry Usiskin, father of Michael and his brother and partner, Arnie, went to work for the company in 1939, four years after the partners moved the business to Winnipeg (to a location at Selkirk and Main).
The late Larry Usiskin and his late wife, Roz, were leaders in Winnipeg’s secular Yiddishist community.  The Usiskin brothers received their elementary schooling at the secular Sholem Aleichem School at the corner of Pritchard and Salter in the old North End.
“Our dad was maybe 16 or 17 when he went to work for Warkov-Safeer in 1939,” Michael Usiskin notes.  “He would do deliveries on his bike to shoe repair shops.”
He never left.
Michael Usiskin relates that, during the war years, the company relocated to larger premises at King and Bannatyne to accommodate a growing demand for its expanding product lines.
Larry Usiskin bought the business in 1969 – with a partner – in 1969.  It was not a given that either Michael or Arnie would join the family endeavour.  Michael was the first of the brothers to come on board. That was in 1984.
Michael had been working for Videon Public Access TV for the previous seven years.  “I was a producer, editor and camera man,” he recalls. 
Among the programs he worked on were Noach Witman’s Jewish television hour and such classics as “Math with Marty”  and Natalie and Ronne Pollock’s show.
“Dad began talking about retirement,” Michael recounts.   “With budget cuts and lay-offs coming to Videon, it was a good time for me to get out and join Dad in business.”
Michael became Warkov-Safeer’s managing partner in 1995 on the senior Usiskin’s retirement.  Arnie joined his brother in partnership in 1998.
“I had been working for CBC for 17 years as a technician,” Arnie relates.  “A confluence of events presented me with the opportunity to go into the family business.”
Although Arnie bought out Michael’s previous partner,  he continued on at CBC for another four years before accepting a buyout. 
“I went from show business into shoe business,” he jokes.
Today, Warkov-Safeer has customers from Ontario to the West Coast. “Things have changed considerably over the years for our business,” Michael notes. “Our shoe market is now solely more expensive brands. And we also supply a lot of leather and leather-related products for hobbyists.”
He reports that a lot of their marketing has long been done by word of mouth.  “We used to go to a fair number of trade shows, but not so much anymore,” he adds.  “We now have a number of sales representatives throughout Western Canada and Ontario.”
“We’re not high tech,” Arnie points out.  “We have a niche market.  What we sell is a form of recycling – allowing people to look after and fix their shoes.  We see a trend developing in this area.”
While Arnie and Michael Usiskin have no plans to retire quite yet,  they do acknowledge though they are not getting any younger and would welcome someone younger to come into the business who might be willing one day to lead Warkov-Safeer into the future. 

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Features

Winnipeg-based singer/songwriter Orit Shimoni spreading her wings again after being grounded by Covid lockdown

By MYRON LOVE In the spring of 2020, Canadian-Israeli singer/songwriter Orit Shimoni was in the midst of a cross Canada tour. She had started in Vancouver, had a show in Edmonton and stepped off the train in Winnipeg just as the Covid  lockdowns were underway.  Shimoni was essentially stuck In our city, knowing virtually on one.
Four years later, she is still here, having found a supportive community and, while she has resumed touring, she has decided for now to make Winnipeg her home base.
“I really appreciate the artistic scene here,” she says.  “I plan on being away on tour a lot, but I have understanding and rent is affordable.”
Our community also benefits from having such a multi-talented individual such as Shimoni living among us.  Over the past 15 years, the former teacher – with a Masters degree in Theology, has toured worldwide as well as producing 12 albums of original works to date – the most recent being “Winnipeg”, a series of commentaries on her life experiences, wishes and dreams over the past couple of years – which was released last fall.
She has also produced an album of songs for Chanukah.
According to her website, Shimoni expounds on her “truths, her feelings and tells her stories” in venues that include bars, clubs and cafes, coffee houses and folkfests, theatres, back yards, living rooms, and trains.  Her music is described as a potpourri of “bold and raw, soft and tender, witty and humourous,” incorporating  empathy and condemnation, spirituality and whimsy,” and crosses different genres such as blues, folk and country and “speaks to the human condition, the human heart and the times  that we find ourselves in”.
She observes that the inspiration for her songs can come from anywhere, including conversations with others, nature, history, news and her own lived experiences.
In response to the ongoing situation in Israel today, she reports that she is trying to use her music to create positive energy in trying to foster a commonality between people.
In addition to adding to her musical corpus while in Winnipeg these past four years, Shimoni notes that she has used her enforced lockdown downtime to explore other ventures. One of those new areas that she has been focusing on is art.
“I have always had an interest in painting,” she says.  While she hasn’t had an exhibition of her painting yet, she has prints for sale and is available for commissions.
“My last two albums have my paintings as the cover art,” she points out.
Another area that the singer/songwriter has been developing over the past four years is writing and performing personalized songs for special occasions.  “I can bring to birthdays, weddings and memorials personalized songs to mark the occasion,” she notes.  “It is another way that I have diversified what I can offer.”
One project she completed last year – with support from the Jewish Foundation of Manitoba – was “singing the songs of our elders” in which she interviewed several Jewish seniors – with the help of Gray Academy students – and told their stories in song. 
Among other performances she has given locally over the past year was a special appearance before a group of Holocaust survivors at the Gwen Secter Creative Living Centre, a self-written, one woman show – called “The Wandering Jew” at Tarbut in November and, most recently, a concert last month at Gordie’s Coffee House on Sterling Lyon Parkway.
Another new area of exploration for Shimoni is animation.  In an interview with Roots Music Canada last fall, she embarked on an ambitious animation project based on her song “One Voice,” which she wrote a few years ago, and which perfectly reflects the anxiety that many people are feeling in these troubled times.
 Last October, she was back on tour – with renowned American songwriter Dan Bern  – after three years away from the road.  She did two weeks’ worth of concerts in American West Coast states and Colorado  – and. in late January, she began a month-long journey that started with shows in Toronto, Ottawa and Montreal and stops throughout the Midwest as far as Texas.
She recently returned to Montreal for a show and is currently doing a series of concerts in Germany – with further stops in Belgium, Holland and England.
“It will be good to be back in Europe,” she says.  “I have developed a loyal following in Germany and elsewhere.”
A writer for one publication in Berlin described Shimoni as ‘one of the most interesting singer/songwriters I have met in a long time.”
Here at home, Winnipeg concert promoter Ian Mattey observes that “with each concert, her audience has grown – a testament to the wonderful balance of her lyrical genius, haunting voice and musical talent.”
The singer/songwriter feels grounded – in a good way – in our fair city – and we hope that she will be with us for some time to come.

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Features

A Backwards Family Tree

author Janice Weizman/cover of "Our Little Histories"

By ILANA KURSHAN
The following review first appeared in the February 15, 2024 issue of Lilith Magazine Reprinted with permission.
What does Jennifer Greenberg-Wu, an American-Jewish museum curator working on a reality show in rural Belarus, have to do with Raizel Shulman, a Russian mother desperate to save her triplet sons from being drafted into the czar’s army? The answer spans three continents and nearly two centuries, and it is the spellbinding tale that Janice Weizman weaves in Our Little Histories (Toby Press, $17.95), a novel that unfolds back-wards to tell the story of a family’s history one generation at a time.
Each of the book’s seven chapters focuses on another branch of the family tree that connects Jennifer back to Raizel. We witness the encounter between Jennifer’s mother Nancy Wexler, a young feminist hippie from Chicago, and her distant cousin Yardena, 25 years old and happily pregnant in Tel Aviv in 1968. In the next chapter we meet Yardena’s mother, Tamar, who, while smuggling guns for the Haga- nah, engages in a fateful act of betrayal with a visitor to her home on Kibbutz Hadar, where she has made her home ever since her parents sent her off on a train from Minsk in 1927. In the next chapter we meet Tamar’s distant cousin, Gabriel Schulman, a literature teacher in Vilna, who is attacked in a dark alley in Tamar’s impassioned letters pleading with him to come to Palestine before the situation in Europe gets worse for the Jews. “To be a Jew in Vilna, or Poland, or perhaps anywhere, is to find courage where you thought you had none, to feel it flowing through your veins like blood,” Gabriel thinks in the seconds before he is attacked.
Set one year earlier but thousands of miles across the Atlantic Ocean, the following chapter focuses on a third branch of the family—not those who stayed in Europe or settled in Palestine, but those like Nat Wexler, a first-generation American journalist in Chicago who is also Tamar and Gabriel’s cousin. Nat understands Yiddish but cannot speak it, and prides himself in his assimilation into American culture; he dreads bringing his fashionable, light-hearted Jewish-American girlfriend to the Yiddish theater with his mother, who is eager to meet her. The penultimate chapter takes us back forty years earlier to turn-of-the-century Belarus, where Gabriel’s father Yoyna is sent on a mission by his own father to reunite with his father’s two brothers; all three brothers were separated at a young age. In the book’s compelling, heart-wrenching final chapter, we meet three triplet boys, one of whom is Yoyna’s father, and we learn the reasons for their tragic separation by their mother Raizel in the shtetl in 1850, where “every year, right around the short dark days leading up to Hanukkah, the boys of Propoisk become scarce…gone for weeks or even months at a time.”
Like A .B. Yehoshua’s Mr. Mani, which follows a Sephardi family back in time, Our Little Histories is a book that demands re-rereading, backwards, from the last chapter back to the first. Connecting threads link one generation to another, and serve as leitmotifs through out the book, like the poem in three stanzas that Raizel Schulman pens just before she parts from two of her triplets so as to spare them from the czar’s army; each son receives one stanza, and the poem is published in a 1914 Yiddish anthology which Yoyna gives to Gabriel, who mails it to Tamar, who donates the slim booklet to the Yiddish library in Tel Aviv, where Yardena and Nancy find it; Nancy will give that booklet to Jennifer to take with her to Belarus for her reality show. When Jennifer’s mother hands her that booklet, she is convinced she has seen it before, and her deja-vu mirrors that of the reader, who will encounter and re-encounter the anthology, and Raizel’s poem, in each of the book’s seven chapters.
Our Little Histories is masterfully constructed, such that the book’s final chapter is both inevitable—it couldn’t possibly have been any other way—and yet impossible to predict. The three branches of Raizel’s family, who make their homes in Europe, Israel, and America, offer us an intimate window into aspects of Ashke- nazi Jewish history—pogroms and Zionism, yeshiva culture and the assimilation, the kibbutz and the shtetl. We have all tragically witnessed how the legacy of persecution has reverberated even in the Jew- ish homeland, a reminder of the unbear- able sacrifices and the acts of raw courage that continue to forge us as a people.

Our Little Histories is available in paperback and kindle on Amazon.

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