Features
New Israeli company launches on Canadian Stock Exchange in 2019 and hopes to attract more Canadian investors
By BERNIE BELLAN
In January of this year I was contacted by an old friend who has specialized in bringing small companies to market. I was asked whether I was aware how many small Israeli companies have been launching Initial Public Offerings on various Canadian stock exchanges, especially the Venture Exchange of the Toronto Stock Exchange (TSX-V) in recent years?
I responded that I had heard from time to time of Israeli companies coming to Canada seeking investors and that I was always interested in learning more.
I was then told that one such company, known as Water Ways, would be sending representatives to meet with potential investors at a Winnipeg law office (Pullan Frohlinger Kammerloch) on January 28.
Subsequently, I was asked whether I’d be interested in interviewing two of the principals of Water Ways: Ronnie Jaegermann, who is a director of the company and who has an extensive background as an investment banker; and Ohad Haber, who is the CEO and founder of Water Ways.
(In case you’re wondering why I’ve listed Jaegermann ahead of Haber, it’s because that Haber admitted at the outset of an interview I conducted with the two of them on February 17 over the phone that his English is not nearly as good as Jaegermann’s; thus, he deferred to Jaegermann during most of the interview.)
As background material that I read prior to writing this article, a piece written by my friend Paul Lungen for the Canadian Jewish News in January 2019 proved to be quite useful. Paul’s article appeared shortly before Water Ways launched its IPO on the TSX-V.
Paul wrote: “A short drive southeast of Haifa, not far from Kiryat Tivon, one will find Kibbutz Ramat-David, where the high-tech irrigation company Irri-Al-Tal has its headquarters.
“There, in Israel’s Jezreel Valley, Irri-Al-Tal develops sophisticated irrigation water systems. Pipes, pumps, driplines and command-and-control systems that operate in the cloud and improve the efficient use of water are all part of Irri-Al-Tal’s product line, which can be found watering crops as far afield as China, Ecuador, Peru and Ethiopia…
Paul’s article noted that Irri-Al-Tal was going to be listed on the TSX-V as “Water Ways” (WWT is how you can find it on the exchange.)
Pauls’s article continued: “Worldwide, irrigation is a $17 billion business, of which Israel’s share is $2 billion and Irri-Al-Tal’s piece of that is less than one per cent.
“In 2017, Irri-Al-Tal reported revenue of nearly $14 million and net income of $967,571. Two year before that, revenue was $8.5 million and net income was $64,216.”
Another interesting element of Pauls’ article – and something that was explored in some detail during the course of my interview with Jaegermann and Haber, was Water Ways’ keen interest in tapping into Canada’s booming cannabis market.
Paul wrote: ‘ “Canada is the biggest public market for cannabis companies in the world,” Jaegermann said, noting that the Canadian company Cronos already has a cannabis venture in Israel and that Irri-Al-Tal “is the primary contractor for their irrigation system.”
‘ “Israel is known for its precision irrigation technology,” Jaegermann continued. Drip irrigation was developed in Israel, where water conservation is a priority. With drip irrigation, 95 per cent of the water is absorbed by the plants and only five per cent is run off.’
When I talked with Haber and Jaegermann, I learned that Irri-Al-Tal was started by Haber in 2004. From information available on the Water Ways website I learned that Haber has an extensive background in the irrigation business, both on the sales and operational sides of the business.
The website also notes that, at Water Ways, “We design, supply, install & maintain irrigation systems for application in various agricultural and aquaculture operations. Our goal is to allow our clients to focus on efficiently growing their crops, their project & their business, by offering our experienced and professional logistic services.
The website continues: “Our mission is to make Israeli agriculture technology accessible to a much wider market around the globe. We focus on purchasing, assembling and exporting technologically advanced irrigation products & systems, manufactured by the leading Israeli companies and distribute them to our global clients.” (During the interview Jaegermann listed China, Mexico, Ethiopia, Georgia, Laos, and Peru as countries where Water Ways has either sold irrigation components or complete irrigation systems.)
Finally, the website notes that ,”With the growth of precise irrigation technologies in the global market, Water Ways Technologies has started to investigate the development of its own solution. The main objective of our research & development efforts is to bring to market a technological solution what will enable agricultural operators to make more intelligent, data-driven decisions, as well as automating time-consuming and labor-intensive processes.”
When I spoke with Jaegermann and Haber over the phone, Jaegermann elaborated on the various components in Water Ways’ business: “Water Ways is engaged in different components. The first is selling Israeli water irrigation technology worldwide – like drip irrigation parts, valves, filters – all manufactured in Israel.
“The other part of the business is designing complete irrigation projects. It’s about a $13 million business. We went public in March 2019, raising about $3.5 million.”
I noted that other smaller Israeli companies looking for new sources of investment have found Canada to be an attractive place to raise capital. I asked Jaegermann why that is?
“Unless your company is at least $100 million in size you can’t go public in Israel on the Tel Aviv Stock Exchange,” Jaegermann explained He added that the NASDAQ (which also has many high-tech companies trading on it) presents the same problem for companies which wish to go public and want to expand beyond the initial small cap phase.
As a result, many Israeli companies have gone either to Australia or Canada to raise capital, Jaegermann noted. Both countries have venture stock exchanges which specialize in bringing small cap companies to market.
Another interesting aspect of trading on a Canadian stock exchange for Water Ways is that Canada is now the world’s most advanced market for cannabis related companies and Water Ways is actively involved in selling irrigation equipment to companies in that particular field.
“After the IPO we acquired the assets of a Canadian irrigation distributor (now known as HG Water Ways).” Jaegermann noted that Water Ways has been pinpointing the cannabis market as one that can profit from drip irrigation technology to a very large extent – and that by grabbing a foothold in the cannabis business now, Water Ways is set to grow as new markets for legally grown cannabis open up.
I asked Jaegermann about the meeting which was recently held in the Winnipeg law office to which I referred at the beginning of this article – during which representatives of Water Ways met with potential investors.
Jaegermann said tthat he thought “the meeting went very well. We had about 12 or 14 people in the room and they were very receptive to our story. At the end of the day we provide farmers with the most sophisticated form of water irrigation in the world. It’s the greenest way to grow crops – all developed in Israel.”
I asked though whether the drip irrigation market isn’t already fairly crowded with other companies?
Ohad Haber responded with a short, but to the point answer: “Not so much in Canada”.
Jaegermann added that the drip irrigation market worldwide is worth approximately $2-2.5 billion, Israeli companies occupy about 80% of the market and, he said. Jaegermann added that while, “of all the companies involved, we’re the smallest company right now – our target is to be a $100 million company in a few years.”
Haber also emphasized the potential that the North American market presents as a huge opportunity for drip irrigation companies, since until quite recently it was only other areas of the world, such as South Africa, Asia, and South America where Israeli companies saw potential for developing new customers. By being one of the first Israeli companies to see the tremendous opportunities presented by tapping into the North American market, Water Ways anticipates very large growth in the coming years.
If you would like to find out more about Water Ways, go to their website: water-ways-technologies.com
Features
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Features
Why People in Israel Can Get Emotionally Attached to AI—and How to Keep It Healthy
Let’s start with the uncomfortable truth that’s also kind of relieving: getting emotionally attached to a Joi.com AI isn’t “weird.” It’s human. Our brains are attachment machines. Give us a voice that feels warm, consistent, and attentive—especially one that shows up on demand—and our nervous system goes, “Oh. Safety. Connection.” Even if the rational part of you knows it’s software, the emotional part responds to the experience.
Now, if we’re talking about Jewish people in Israel specifically, it’s worth saying this carefully: there isn’t one “Jewish Israeli psychology.” People differ wildly by age, religiosity, community, language, politics, relationship status, and life history. But there are some real-life conditions common in Israel—high tech adoption, a fast-paced social environment, chronic background stress for many, and strong cultural emphasis on connection—that can make AI companionship feel especially appealing for some individuals. Not because of religion or ethnicity as a trait, but because of context and pressure.
So if you’ve noticed yourself—or someone you know—getting attached to an AI companion, the goal isn’t to panic or label it as unhealthy by default. The goal is to understand why it feels good and make sure it stays supportive rather than consuming.
Why attachment happens so fast (the psychology in plain language)
Attachment isn’t just about romance. It’s about regulation. When you feel seen, your body calms down. When you feel ignored, your body gets edgy. AI companions can offer something that’s rare in real life: consistent responsiveness. No scheduling. No misunderstandings (most of the time). No “I’m too tired to talk.” Just a steady stream of attention.
From an attachment perspective, that steadiness can act like a soft emotional “hug.” For someone with anxious attachment, it can feel like relief: finally, a connection that doesn’t disappear. For someone with avoidant tendencies, it can feel safe because it’s intimacy without the risk of being overwhelmed by a real person’s needs. For someone simply lonely or stressed, it can feel like a quiet exhale.
And unlike human relationships, AI won’t judge your worst timing. You can message at 2:00 a.m., when your thoughts are loud and the apartment is silent, and you’ll still get an answer that sounds caring. That alone is powerful.
Why it can feel especially relevant in Israel (for some people)
Israel is a small country with a big emotional load for many people—again, not universally, but often enough that it shapes daily life. A lot of people live with a background hum of stress, whether it’s personal, economic, or tied to the broader environment. When life feels intense, the appeal of a stable, gentle interaction grows. Not because you’re fragile—because you’re tired.
Add a few more very normal realities:
High tech comfort is cultural. Israel has a strong tech culture. People are used to tools that solve problems quickly. If you’re already comfortable with digital solutions, trying an AI companion doesn’t feel like a strange leap.
Time is tight. Between work, family responsibilities, reserve duty for some, long commutes, or simply the pace of urban life, many people don’t have the energy for long, messy social processes. AI can feel like connection without the logistics.
Social circles can be both close and complicated. Israeli society can be community-oriented, which is beautiful—until it’s also intense. In tight-knit circles, dating and relationships sometimes come with social pressure, opinions, and “everyone knows everyone.” A private AI chat can feel like a relief: no gossip, no explanations, no performance.
Language and identity complexity. Many Jewish Israelis move between languages and cultures (Hebrew, Russian, English, French, Amharic, Arabic for some). AI chat can become a low-stakes space to express yourself in the language you feel most “you” in—without feeling judged for accent, vocabulary, or code-switching.
None of this means “Israelis are more likely” in any absolute sense. It means there are situational reasons why AI companionship can feel particularly soothing or convenient for some people living there.
The good side: when AI attachment is healthy
Emotional attachment isn’t automatically a problem. Sometimes it’s simply a sign that something is working: you feel supported. You feel calmer. You’re expressing yourself more. You’re practicing communication instead of shutting down. You’re less likely to make impulsive choices from loneliness.
Healthy use often looks like:
You feel better after chatting, not worse.
You can still enjoy your real life—friends, work, hobbies, family.
You don’t hide it in shame; you just treat it like a tool or pastime.
You use the AI to practice skills you bring into real relationships: clarity, boundaries, confidence, emotional regulation.
In that version, AI companionship is closer to journaling with feedback, or a comforting ritual—like a cup of tea at the end of the day, not a replacement for dinner.
Where it can slip into unhealthy territory (quietly)
The danger isn’t “having feelings.” The danger is outsourcing your emotional world to something that will never truly share responsibility.
Warning signs usually look like:
You cancel plans with humans because the AI feels easier.
You feel anxious when you’re not chatting, like you’re missing something.
You start needing the AI to reassure you constantly.
Your standards for human relationships collapse (“Humans are too complicated, AI is enough”).
You feel a “crash” after chatting—more lonely, more restless, more disconnected.
The biggest red flag is when the AI becomes your only reliable source of comfort. That’s not because AI is evil. It’s because any single source of emotional regulation—human or non-human—can become a dependency.
How to keep it healthy (without killing the fun)
Here’s the approach that works best: don’t ban it, contain it.
Give it a role.
Decide what the AI is for in your life: playful flirting, stress relief, practicing communication, roleplay, bedtime decompression. A defined role prevents the relationship from becoming vague and all-consuming.
Set a “time container.”
Not as punishment—just as hygiene. For example: 20 minutes at night, or during commute time, or only on certain days. Ending while you still feel good is the secret. Don’t chat until you feel hollow.
Keep one human anchor active.
A friend you text, a weekly family dinner, a class, a gym routine, a community event—something that keeps your real social muscles moving. In Israel, community can be a huge protective factor when it’s supportive. Use it.
Use consent and boundary language even with AI.
It sounds odd, but it trains your brain in healthy dynamics:
“Slow down. Keep it playful, not intense.”
“No jealousy talk. I don’t like that vibe.”
“Tonight I want comfort, not advice.”
If you can do that with an AI, you’ll be better at doing it with humans.
Watch the “replacement” impulse.
If you catch yourself thinking, “I don’t need anyone else,” pause and ask: is that empowerment—or is it avoidance? Sometimes it’s a protective story your brain tells when it’s tired of disappointment.
Check in with your body after.
Not your thoughts—your body. Calm? Lighter? More grounded? Good sign. Agitated? Empty? Restless? Time to adjust.
And if you’re noticing that AI use is feeding anxiety, sleep problems, isolation, or obsessive thinking, it may help to talk to a mental health professional—especially someone who understands attachment patterns. That’s not a dramatic step. It’s basic self-care.
People in Israel—Jewish Israelis included—can get attached to AI for the same reason people everywhere do: it offers consistent attention in an inconsistent world. Add the local realities of stress, pace, and social complexity, and it can feel even more comforting for some individuals. The healthiest path isn’t to judge yourself for it. It’s to use it intentionally, keep your human life active, and treat the AI as a supportive tool—not the center of your emotional universe.
Features
Three generations of Wernicks all chose to become rabbis
By GERRY POSNER Recently I was at a Shabbat service at Beth Tzedec Synagogue in Toronto and the day unfolded in some unexpected ways for me.
It began when I was asked to be a Gabbai for the service, that is to stand up at the table where the Torah is placed and to check the Torah reading to make sure there are no errors. I have done this before and it has always gone smoothly. I attribute that fact in large part to the Torah reading ability of the reader at Beth Synagogue. He is fast, fluent and flawless. Well, on this particular day after he had completed the first two portions, he began the shlishi or third aliyah. I could not find his reading anywhere. It was as if he had started somewhere fresh, but not where he was supposed to be. I looked at the other Gabbai and he did not seem to recognize what had happened either. So, I let it go. I had no idea where the Torah reader was. He then did another and still I was lost. He came to what was the 6th aliyah when a clergy member walked over to him and indicated to him that he had read the fourth and fifth aliyah, but that he had missed the third one. The Torah reader then said to me “this is what you are here for.” Now, it might have been one thing if I had missed it entirely. Alas, I saw the error, but let it go as I deferred to the Torah reader since he never makes a mistake. He ended up going back to do the third aliyah before continuing on. This was a very unusual event in the synagogue. I felt responsible in large part for this gaffe. A lesson learned.
The feeling of embarrassment was compounded by the fact that on this particular day the service was highlighted, at least for me, because of the rabbi delivering the sermon. This rabbi, Eugene Wernick, was none other than the father of my present rabbi, Steven Wernick of Beth Tzedec Synagogue. He was also the same rabbi who was the rabbi at Shaarey Zedek between 1979-1986 and who had officiated at my father’s funeral in 1981, also a few years later at my oldest son’s Bar Mitzvah in Winnipeg in 1984. As I listened to him speak, I was taken back to the 1980s, when Rabbi Gene was in the pulpit at Shaarey Zedek. Of course, he is older now than in his Shaarey Zedek days, but the power of his voice was unchanged. If anything, it’s even stronger. As in the past, his message was relevant to all of us and resonated well. Listening to him was a treat for me. Still, my regret in not calling out the mistake from the Torah reading was compounded by the fact that I messed up in front of my former rabbi, Eugene Wernick – never mind my present rabbi, Steven Werinck.
On this Shabbat morning, aside from all the other people present, there were not only the two Rabbis Wernick, but one Michelle Wernick was also there. Michelle, daughter of Rabbi Steven Wernick, is a first year student at the Jewish Theological Seminary. She is following in the family business – much like with the Rose rabbinical family in Winnipeg.
As it turned out, there was a Bat Mitzvah that day. And the Bat Mitzvah family had a very real Winnipeg connection as in the former Leah Potash, mother of the Bat Mitzvah girl, Emmie Bank and the daughter of Reuben and Gail Potash (Thau). It occurred to me that there might be a few Winnipeg people in the crowd. As I scanned the first few rows, I was not disappointed. Sitting there was none other than Chana Thau and her husband Michael Eleff. I managed to have a chat with Chana (even during the Musaf service). In the row right behind Chana and Michael was a face I had not seen in close to sixty years. I refer to Allan Berkal, the eldest son of the former rabbi and chazan at Shaarey Zedek, Louis Berkal. I still remember the first time I met Allan at Hebrew School in 1954 when his family moved to Winnipeg from Grand Forks, North Dakota. That was many maftirs ago. So this was another highlight moment for me.
Of course, there are other Winnipeggers who attend Beth Tzedec most Shabbats. I speak of Morley Goldberg and his wife, the former Marcia Billinkoff Schnoor. As well, Bernie Rubenstein and his wife, the former Sheila Levene were also present for this particular Shabbat. In all, this Shabbat had a particularly Winnipeg flavour to it. Truth be told, you do not have to go far in Toronto at any synagogue and the Winnipeg connections emerge.