Features
New Israeli company launches on Canadian Stock Exchange in 2019 and hopes to attract more Canadian investors
By BERNIE BELLAN
In January of this year I was contacted by an old friend who has specialized in bringing small companies to market. I was asked whether I was aware how many small Israeli companies have been launching Initial Public Offerings on various Canadian stock exchanges, especially the Venture Exchange of the Toronto Stock Exchange (TSX-V) in recent years?
I responded that I had heard from time to time of Israeli companies coming to Canada seeking investors and that I was always interested in learning more.
I was then told that one such company, known as Water Ways, would be sending representatives to meet with potential investors at a Winnipeg law office (Pullan Frohlinger Kammerloch) on January 28.
Subsequently, I was asked whether I’d be interested in interviewing two of the principals of Water Ways: Ronnie Jaegermann, who is a director of the company and who has an extensive background as an investment banker; and Ohad Haber, who is the CEO and founder of Water Ways.
(In case you’re wondering why I’ve listed Jaegermann ahead of Haber, it’s because that Haber admitted at the outset of an interview I conducted with the two of them on February 17 over the phone that his English is not nearly as good as Jaegermann’s; thus, he deferred to Jaegermann during most of the interview.)
As background material that I read prior to writing this article, a piece written by my friend Paul Lungen for the Canadian Jewish News in January 2019 proved to be quite useful. Paul’s article appeared shortly before Water Ways launched its IPO on the TSX-V.
Paul wrote: “A short drive southeast of Haifa, not far from Kiryat Tivon, one will find Kibbutz Ramat-David, where the high-tech irrigation company Irri-Al-Tal has its headquarters.
“There, in Israel’s Jezreel Valley, Irri-Al-Tal develops sophisticated irrigation water systems. Pipes, pumps, driplines and command-and-control systems that operate in the cloud and improve the efficient use of water are all part of Irri-Al-Tal’s product line, which can be found watering crops as far afield as China, Ecuador, Peru and Ethiopia…
Paul’s article noted that Irri-Al-Tal was going to be listed on the TSX-V as “Water Ways” (WWT is how you can find it on the exchange.)
Pauls’s article continued: “Worldwide, irrigation is a $17 billion business, of which Israel’s share is $2 billion and Irri-Al-Tal’s piece of that is less than one per cent.
“In 2017, Irri-Al-Tal reported revenue of nearly $14 million and net income of $967,571. Two year before that, revenue was $8.5 million and net income was $64,216.”
Another interesting element of Pauls’ article – and something that was explored in some detail during the course of my interview with Jaegermann and Haber, was Water Ways’ keen interest in tapping into Canada’s booming cannabis market.
Paul wrote: ‘ “Canada is the biggest public market for cannabis companies in the world,” Jaegermann said, noting that the Canadian company Cronos already has a cannabis venture in Israel and that Irri-Al-Tal “is the primary contractor for their irrigation system.”
‘ “Israel is known for its precision irrigation technology,” Jaegermann continued. Drip irrigation was developed in Israel, where water conservation is a priority. With drip irrigation, 95 per cent of the water is absorbed by the plants and only five per cent is run off.’
When I talked with Haber and Jaegermann, I learned that Irri-Al-Tal was started by Haber in 2004. From information available on the Water Ways website I learned that Haber has an extensive background in the irrigation business, both on the sales and operational sides of the business.
The website also notes that, at Water Ways, “We design, supply, install & maintain irrigation systems for application in various agricultural and aquaculture operations. Our goal is to allow our clients to focus on efficiently growing their crops, their project & their business, by offering our experienced and professional logistic services.
The website continues: “Our mission is to make Israeli agriculture technology accessible to a much wider market around the globe. We focus on purchasing, assembling and exporting technologically advanced irrigation products & systems, manufactured by the leading Israeli companies and distribute them to our global clients.” (During the interview Jaegermann listed China, Mexico, Ethiopia, Georgia, Laos, and Peru as countries where Water Ways has either sold irrigation components or complete irrigation systems.)
Finally, the website notes that ,”With the growth of precise irrigation technologies in the global market, Water Ways Technologies has started to investigate the development of its own solution. The main objective of our research & development efforts is to bring to market a technological solution what will enable agricultural operators to make more intelligent, data-driven decisions, as well as automating time-consuming and labor-intensive processes.”
When I spoke with Jaegermann and Haber over the phone, Jaegermann elaborated on the various components in Water Ways’ business: “Water Ways is engaged in different components. The first is selling Israeli water irrigation technology worldwide – like drip irrigation parts, valves, filters – all manufactured in Israel.
“The other part of the business is designing complete irrigation projects. It’s about a $13 million business. We went public in March 2019, raising about $3.5 million.”
I noted that other smaller Israeli companies looking for new sources of investment have found Canada to be an attractive place to raise capital. I asked Jaegermann why that is?
“Unless your company is at least $100 million in size you can’t go public in Israel on the Tel Aviv Stock Exchange,” Jaegermann explained He added that the NASDAQ (which also has many high-tech companies trading on it) presents the same problem for companies which wish to go public and want to expand beyond the initial small cap phase.
As a result, many Israeli companies have gone either to Australia or Canada to raise capital, Jaegermann noted. Both countries have venture stock exchanges which specialize in bringing small cap companies to market.
Another interesting aspect of trading on a Canadian stock exchange for Water Ways is that Canada is now the world’s most advanced market for cannabis related companies and Water Ways is actively involved in selling irrigation equipment to companies in that particular field.
“After the IPO we acquired the assets of a Canadian irrigation distributor (now known as HG Water Ways).” Jaegermann noted that Water Ways has been pinpointing the cannabis market as one that can profit from drip irrigation technology to a very large extent – and that by grabbing a foothold in the cannabis business now, Water Ways is set to grow as new markets for legally grown cannabis open up.
I asked Jaegermann about the meeting which was recently held in the Winnipeg law office to which I referred at the beginning of this article – during which representatives of Water Ways met with potential investors.
Jaegermann said tthat he thought “the meeting went very well. We had about 12 or 14 people in the room and they were very receptive to our story. At the end of the day we provide farmers with the most sophisticated form of water irrigation in the world. It’s the greenest way to grow crops – all developed in Israel.”
I asked though whether the drip irrigation market isn’t already fairly crowded with other companies?
Ohad Haber responded with a short, but to the point answer: “Not so much in Canada”.
Jaegermann added that the drip irrigation market worldwide is worth approximately $2-2.5 billion, Israeli companies occupy about 80% of the market and, he said. Jaegermann added that while, “of all the companies involved, we’re the smallest company right now – our target is to be a $100 million company in a few years.”
Haber also emphasized the potential that the North American market presents as a huge opportunity for drip irrigation companies, since until quite recently it was only other areas of the world, such as South Africa, Asia, and South America where Israeli companies saw potential for developing new customers. By being one of the first Israeli companies to see the tremendous opportunities presented by tapping into the North American market, Water Ways anticipates very large growth in the coming years.
If you would like to find out more about Water Ways, go to their website: water-ways-technologies.com
Features
BlackRock applies for ETF plan; XRP price could rise by 200%, potentially becoming the best-yielding investment in 2026.
Recently, global asset management giant BlackRock officially submitted its application for an XRP ETF, a piece of news that quickly sparked heated discussions in the cryptocurrency market. Analysts predict that if approval goes smoothly, the price of XRP could rise by as much as 200% in the short term, becoming a potentially top-yielding investment in 2026.
ETF applications may trigger a large influx of funds.
As one of the world’s largest asset managers, BlackRock’s XRP ETF is expected to attract significant attention from institutional and qualified investors. After the ETF’s listing, traditional funding channels will find it easier to access the XRP market, providing substantial liquidity support.
Historical data shows that similar cryptocurrency ETF listings are often accompanied by significant short-term market rallies. Following BlackRock’s application announcement, XRP prices have shown signs of recovery, and investor confidence has clearly strengthened.
CryptoEasily helps XRP holders achieve steady returns.
With its price potential widely viewed favorably, CryptoEasily’s cloud mining and digital asset management platform offers XRP holders a stable passive income opportunity. Users do not need complicated technical operations; they can receive daily earnings updates and achieve steady asset appreciation through the platform’s intelligent computing power scheduling system.
The platform stated that its revenue model, while ensuring compliance and security, takes into account market volatility and long-term sustainability, allowing investors to enjoy the benefits of market growth while also obtaining a stable cash flow.
CryptoEasily is a regulated cloud mining platform.
As the crypto industry rapidly develops, security and compliance have become core concerns for investors. CryptoEasily emphasizes that the platform adheres to compliance, security, and transparency principles and undergoes regular financial and security audits by third-party institutions. Its security infrastructure includes platform operations that comply with the European MiCA and MiFID II regulatory frameworks, annual financial and security audits conducted by PwC, and digital asset custody insurance provided by Lloyd’s of London.
At the technical level, the platform employs multiple security mechanisms, including bank-grade firewalls, cloud security authentication, multi-signature cold wallets, and an asset isolation system. This rigorous compliance system provides excellent security for users worldwide.
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CryptoEasily CEO Oliver Bruno Benquet stated:
“We always adhere to the principle of compliance first, especially in markets with mature regulatory systems, to provide users with a safer, more transparent and sustainable way to participate in digital assets.”
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Summarize
BlackRock’s application for an XRP ETF has injected strong positive momentum into the crypto market, with XRP prices poised for a significant surge and becoming a potential high-yield investment in 2026. Meanwhile, through the CryptoEasily platform, investors can steadily generate passive income in volatile markets, achieving double asset growth. This provides an innovative and sustainable investment path for long-term investors.
If you’re looking to earn daily automatic income, independent of market fluctuations, and build a stable, long-term passive income, then joining CryptoEasily now is an excellent opportunity.
Official website: https://cryptoeasily.com
App download: https://cryptoeasily.com/xml/index.html#/app
Customer service email: info@CryptoEasily.com
Features
Digital entertainment options continue expanding for the local community
For decades, the rhythm of life in Winnipeg has been dictated by the seasons. When the deep freeze sets in and the sidewalks become treacherous with ice, the natural tendency for many residents—especially the older generation—has been to retreat indoors. In the past, this seasonal hibernation often came at the cost of social connection, limiting interactions to telephone calls or the occasional brave venture out for essential errands.
However, the landscape of leisure and community engagement has undergone a radical transformation in recent years, driven by the rapid adoption of digital tools.
Virtual gatherings replace traditional community center meetups
The transition from physical meeting spaces to digital platforms has been one of the most significant changes in local community life. Where weekly schedules once revolved around driving to a community center for coffee and conversation, many seniors now log in from the comfort of their favorite armchairs.
This shift has democratized access to socialization, particularly for those with mobility issues or those who no longer drive. Programs that were once limited by the physical capacity of a room or the ability of attendees to travel are now accessible to anyone with an internet connection.
Established organizations have pivoted to meet this digital demand with impressive results. The Jewish Federation’s digital outreach has seen substantial engagement, with their “Federation Flash” e-publications exceeding industry standards for open rates. This indicates a community that is hungry for information and connection, regardless of the medium.
Online gaming provides accessible leisure for homebound adults
While communication and culture are vital, the need for pure recreation and mental stimulation cannot be overlooked. Long winter evenings require accessible forms of entertainment that keep the mind active and engaged.
For many older adults, the digital realm has replaced the physical card table or the printed crossword puzzle. Tablets and computers now host a vast array of brain-training apps, digital jigsaw puzzles, and strategy games that offer both solitary and social play options.
The variety of available digital diversions is vast, catering to every level of technical proficiency and interest. Some residents prefer the quiet concentration of Sudoku apps or word searches that help maintain cognitive sharpness. Others gravitate towards more dynamic experiences. For those seeking a bit of thrill from the comfort of home, exploring regulated entertainment options like Canadian real money slots has become another facet of the digital leisure mix. These platforms offer a modern twist on traditional pastimes, accessible without the need to travel to a physical venue.
However, the primary driver for most digital gaming adoption remains cognitive health and stress relief. Strategy games that require planning and memory are particularly popular, often recommended as a way to keep neural pathways active.
Streaming services bring Israeli culture to Winnipeg living rooms
Beyond simple socialization and entertainment, technology has opened new avenues for cultural enrichment and education. For many in the community, staying connected to Jewish heritage and Israeli culture is a priority, yet travel is not always feasible.
Streaming technology has bridged this gap, bringing the sights and sounds of Israel directly into Winnipeg homes. Through virtual tours, livestreamed lectures, and interactive cultural programs, residents can experience a sense of global connection that was previously difficult to maintain without hopping on a plane.
Local programming has adapted to facilitate this cultural exchange. Events that might have previously been attended by a handful of people in a lecture hall are now broadcast to hundreds. For instance, the community has seen successful implementation of educational sessions like the “Lunch and Learn” programs, which cover vital topics such as accessibility standards for Jewish organizations.
By leveraging video conferencing, organizers can bring in expert speakers from around the world—including Israeli emissaries—to engage with local seniors at centers like Gwen Secter, creating a rich tapestry of global dialogue.
Balancing digital engagement with face-to-face connection
As the community embraces these digital tools, the conversation is shifting toward finding the right balance between screen time and face time. The demographics of the community make this balance critical. Recent data highlights that 23.6% of Jewish Winnipeggers are over the age of 65, a statistic that underscores the importance of accessible technology. For this significant portion of the population, digital tools are not just toys but essential lifelines that mitigate the risks of loneliness associated with aging in place.
Looking ahead, the goal for local organizations is to integrate these digital successes into a cohesive strategy. The ideal scenario involves using technology to facilitate eventual in-person connections—using an app to organize a meetup, or a Zoom call to plan a community dinner.
As Winnipeg moves forward, the lessons learned during the winters of isolation will likely result in a more inclusive, connected, and technologically savvy community that values every interaction, whether it happens across a table or across a screen.
Features
Susan Silverman: diversification personified
By GERRY POSNER I recently had the good fortune to meet, by accident, a woman I knew from my past, that is my ancient past. Her name is Susan Silverman. Reconnecting with her was a real treat. The treat became even better when I was able to learn about her life story.
From the south end of Winnipeg beginning on Ash Street and later to 616 Waverley Street – I can still picture the house in my mind – and then onward and upwards, Susan has had quite a life. The middle daughter (sisters Adrienne and Jo-Anne) of Bernie Silverman and Celia (Goldstein), Susan was a student at River Heights, Montrose and then Kelvin High School. She had the good fortune to be exposed to music early in her life as her father was (aside from being a well known businessman) – an accomplished jazz pianist. He often hosted jam sessions with talented Black musicians. As well, Susan could relate to the visual arts as her mother became a sculptor and later, a painter.
When Susan was seven, she (and a class of 20 others), did three grades in two years. The result was that that she entered the University of Manitoba at the tender age of 16 – something that could not happen today. What she gained the most, as she looks back on those years, were the connections she made and friendships formed, many of which survive and thrive to this day. She was a part of the era of fraternity formals, guys in tuxedos and gals in fancy “ cocktail dresses,” adorned with bouffant hair-dos and wrist corsages.
Upon graduation, Susan’s wanderlust took her to London, England. That move ignited in her a love of travel – which remains to this day. But that first foray into international travel lasted a short time and soon she was back in Winnipeg working for the Children’s Aid Society. That job allowed her to save some money and soon she was off to Montreal. It was there, along with her roommate, the former Diane Unrode, that she enjoyed a busy social life and a place for her to take up skiing. She had the good fortune of landing a significant job as an executive with an international chemical company that allowed her to travel the world as in Japan, Hong Kong, New Zealand, Australia, Mexico, the Netherlands and even the USA. Not a bad gig.
In 1983, her company relocated to Toronto. She ended up working for companies in the forest products industry as well the construction technology industry. After a long stint in the corporate world, Susan began her own company called “The Resourceful Group,” providing human resource and management consulting services to smaller enterprises. Along the way, she served on a variety of boards of directors for both profit and non-profit sectors.
Even with all that, Susan was really just beginning. Upon her retirement in 2006, she began a life of volunteering. That role included many areas, from mentoring new Canadians in English conversation through JIAS (Jewish Immigrant Aid Services) to visiting patients at a Toronto rehabilitation hospital, to conducting minyan and shiva services. Few people volunteer in such diverse ways. She is even a frequent contributor to the National Post Letters section, usually with respect to the defence of Israel
and Jewish causes.
The stars aligned on New Year’s Eve, 1986, when she met her soon to be husband, Murray Leiter, an ex- Montrealer. Now married for 36 plus years, they have been blessed with a love of travel and adventure. In the early 1990s they moved to Oakville and joined the Temple Shaarei Beth -El Congregation. They soon were involved in synagogue life, making life long friends there. Susan and Murray joined the choir, then Susan took the next step and became a Bat Mitzvah. Too bad there is no recording of that moment. Later, when they returned to Toronto, they joined Temple Emanu-el and soon sang in that choir as well.
What has inspired both Susan and Murray to this day is the concept of Tikkun Olam. Serving as faith visitors at North York General Hospital and St. John’s Rehab respectively is just one of the many volunteer activities that has enriched both of their lives and indeed the lives of the people they have assisted and continue to assist.
Another integral aspect of Susan’s life has been her annual returns to Winnipeg. She makes certain to visit her parents, grandparents, and other family members at the Shaarey Zedek Cemetery. She also gets to spend time with her cousins, Hilllaine and Richard Kroft and friends, Michie end Billy Silverberg, Roz and Mickey Rosenberg, as well as her former brother-in-law Hy Dashevsky and his wife Esther. She says about her time with her friends: “how lucky we are to experience the extraordinary Winnipeg hospitality.”
Her Winnipeg time always includes requisite stops at the Pancake House, Tre Visi Cafe and Assiniboine Park. Even 60 plus years away from the “‘peg,” Susan feels privileged to have grown up in such a vibrant Jewish community. The city will always have a special place in her heart. Moreover, she seems to have made a Winnipegger out of her husband. That would be a new definition of Grow Winnipeg.