Features
Rochelle Zimberg has worn many different hats during rich and varied career
By MYRON LOVE Over the course of nearly 60 years, lifelong Winnipegger Rochelle Zimberg has played a wide variety of different roles. She has been by turn educator and administrator, consultant, marriage counselor, community volunteer, and political candidate. Her careers have taken her across Canada and around the world and she has accumulated a plethora of good friends seemingly everywhere.
Most recently, one of her friend connections led to her house sitting in New York for five weeks in April and May for Alex Skolnick, lead guitar player for the seminal heavy metal band, “Testament,” while the band was on tour. She describes the apartment as measuring about 500 square feet – about the size of her living room and diningroom – filled with musical instruments and home to three cats.
“I loved being in New York again,” says Zimberg. “I took in as many Broadway productions as I could.”
(She herself has been a long time Manitoba Theatre centre volunteer and, in 1991, co-produced – with Gail Asper – a Fringe show in which she also performed.)
As with many readers of this paper, Rochelle Zimberg’s life journey began in the old North End. The daughter of the late Joe and Rose Zimberg lived north until she was 13. She attended River Heights Junior High, Grant Park High School, and United College (now the University of Winnipeg), after where she earned her teaching certificate at the old teacher’s college.
As a teen, she was heavily involved in USY (United Synagogue Youth), where she first showed leadership potential serving as Vice President of her chapter..
In her biography for the Jewish Foundation of Manitoba’s Endowment Book of Life, Zimberg recalls one memorable experience as a USY member, involving a train trip to Kansas City to celebrate the organization’s 13th anniversary and hearing Cantor Herschel Fox do the Haftorah.
After university, the young Winnipegger followed the path of many of her generation – a backpack adventure through Europe, followed by six months on a kibbutz. In 1969, shortly after relocating to Vancouver, she recalls, she received a scholarship to study in Israel at the Hebrew University of Jerusalem.
This time though, her time in Israel was cut short by her father’s unexpected passing.
After a few months back home, Zimberg saw a job opening for teachers in Australia. Thus began a four-year teaching career in both Sydney and Melbourne, where she taught at the modern Orthodox Mount Scopus College, which had an enrollment of over 2,000 students.
In Sydney, she taught at Ryder University and a school in the western suburbs,
While in Australia, she also took courses at the University of Sydney towards a masters degree in political science and foreign policy theory.
I loved Australia,” Zimberg says. “I became an Australian citizen. I am still in contact with colleagues and former students and have been back several times, most recently for a wedding.”
Upon returning to Winnipeg in the mid-1970s, Zimberg embarked on a new career in administration and management at the University of Manitoba, where she also completed her M.A. in Political Science. At the university she served as Associate Director of Residences and Conference Coordinator. When she applied to become Director of Residences at the university, she recalls, she was told – by a university vice-president – in no uncertain terms, that only a man would be considered for the position.
While working on her M.A. at the U of M, Zimberg shared an office with Al Ducharme, a former Winnipeg city councilor who was later president of the Manitoba Association of Urban Municipalities (MAUM). In 1980 MAUM was looking for a new executive director. Ducharme encouraged his former office mate to apply. Zimberg demurred.
“A few months later, MAUM was once again seeking an executive director and Al (Ducharme) again encouraged me to apply. This time I didn’t hesitate.”
MAUM (now the Association of Manitoba Municpalities) is comprised of the mayors, reeves and councillors representing the province’s 137 municipalities and works toward strengthening municipal government. Zimberg served as the organization’s executive director for 18 years.
“It was a great job,” she says. “It allowed me to travel throughout Manitoba and Canada.”.
One of the highlights of her time with MAUM was her development of the Manitoba Investment Pool Authority, an investment pool for public institutions and municipalities. During her tenure, she was also elected president of the Canadian Society of Association Executives (CSAE) in 1994.
She left MAUM in 1999 when the decision was made to move the office to Portage la Prairie.
“In 1999,” she notes, “in recognition of my outstanding contributions to municipal government, I became the first female executive director admitted into the Federation of Canadian Municipalities Roll of Honour.”
Since she left MAUM in 1999, she has rarely been short of work to do. She served for a brief time as executive director of the Rosh Pina Synagogue. She was principal of a school in China for three years and spent some time as a teacher/administrator in a school in Egypt. She worked for a spell as a consultant for a transmission project for Edmonton. For a time, she tried her hand at being a direct market distributor.
Zimberg was also twice a candidate for political office. “In 1999, I ran in Tuxedo against Gary Filmon,” the lifelong Liberal supporter recalls. “The Liberal party needed someone to represent the brand. I volunteered. But I didn’t get my name on the ballet until three weeks before the election.”
While she finished third – she fell just 1400 votes short of Filmon In the next election in 2003, she ran again in Tuxedo, finishing second to current Premier Heather Stefanson.
In addition to her varied working career, Zimberg has also given much of her time over the years as a volunteer. She notes that she has contributed her time to such organizations in the Jewish community as the Women’s Endowment Fund at the Jewish Foundation and the Shaarey Zedek.
In the broader community she has volunteered with the Manitoba Theatre Centre, Folklorama, the CNIB, Cancer Care Manitoba, Chemo Savvy Dragon Boat Team and the Guardian Angel Breast Cancer Benefit Ball. Zimberg has also in the past acted as a volunteer consultant for Canadian Executive Services Overseas (CESO) – which pairs retired seniors with communities in developing countries that require CESO volunteers’ expertise. She has also volunteered for the Canadian Bureau of International Education Ukrainian projects.
In addition, Zimbrg has recently served on the board of directors of Manitobans for Human Rights.
For the pilates and sports enthusiast, there is never a dull moment and she continues to look forward to the next travel opportunity or adventure.
Features
Are Niche and Unconventional Relationships Monopolizing the Dating World?
The question assumes a battle being waged and lost. It assumes that something fringe has crept into the center and pushed everything else aside. But the dating world has never operated as a single system with uniform rules. People have always sorted themselves according to preference, circumstance, and opportunity. What has changed is the visibility of that sorting and the tools available to execute it.
Online dating generated $10.28 billion globally in 2024. By 2033, projections put that figure at $19.33 billion. A market of that size does not serve one type of person or one type of relationship. It serves demand, and demand has always been fragmented. The apps and platforms we see now simply make that fragmentation visible in ways that provoke commentary.
Relationship Preferences
Niche dating platforms now account for nearly 30 percent of the online dating market, and projections suggest they could hold 42 percent of market share by 2028. This growth reflects how people are sorting themselves into categories that fit their actual lives.
Some want a sugar relationship, others seek partners within specific religious or cultural groups, and still others look for connections based on hobbies or lifestyle choices. The old model of casting a wide net has given way to something more targeted.
A YouGov poll found 55 percent of Americans prefer complete monogamy, while 34 percent describe their ideal relationship as something other than monogamous. About 21 percent of unmarried Americans have tried consensual non-monogamy at some point. These numbers do not suggest a takeover. They suggest a population with varied preferences now has platforms that accommodate those preferences openly rather than forcing everyone into the same structure.
The Numbers Tell a Different Story
Polyamory and consensual non-monogamy receive substantial attention in media coverage and on social platforms. The actual practice rate sits between 4% and 5% of the American population. That figure has remained relatively stable even as public awareness has increased. Being aware of something and participating in it are separate behaviors.
A 2020 YouGov poll reported that 43% of millennials describe their ideal relationship as non-monogamous. Ideals and actions do not always align. People answer surveys about what sounds appealing in theory. They then make decisions based on their specific circumstances, available partners, and emotional capacity. The gap between stated preference and lived reality is substantial.
Where Young People Are Looking
Gen Z accounts for more than 50% of Hinge users. According to a 2025 survey by The Knot, over 50% of engaged couples met through dating apps. These platforms have become primary infrastructure for forming relationships. They are not replacing traditional dating; they are the context in which traditional dating now occurs.
Younger users encounter more relationship styles on these platforms because the platforms allow for it. Someone seeking a conventional monogamous partnership will still find that option readily available. The presence of other options does not eliminate this possibility. It adds to the menu.
Monopoly Implies Exclusion
The framing of the original question suggests that niche relationships might be crowding out mainstream ones. Monopoly means one entity controls a market to the exclusion of competitors. Nothing in the current data supports that characterization.
Mainstream dating apps serve millions of users seeking conventional relationships. These apps have added features to accommodate other preferences, but their core user base remains people looking for monogamous partnerships. The addition of new categories does not subtract from existing ones. Someone filtering for a specific religion or hobby does not prevent another person from using the same platform without those filters.
What Actually Changed
Two things happened. First, apps built segmentation into their business models because segmentation increases user satisfaction. People find what they want faster when they can specify their preferences. Second, social acceptance expanded for certain relationship types that previously operated in private or faced stigma.
Neither of these developments amounts to a monopoly. They amount to market differentiation and cultural acknowledgment. A person seeking a sugar arrangement and a person seeking marriage can both use apps built for their respective purposes. They are not competing for the same resources.
The Perception Problem
Media coverage tends toward novelty. A story about millions of people using apps to find conventional relationships does not generate engagement. A story about unconventional relationship types generates clicks, comments, and shares. This creates a perception gap between how often something is discussed and how often it actually occurs.
The 4% to 5% practicing polyamory receive disproportionate coverage relative to the 55% who prefer complete monogamy. The coverage is not wrong, but it creates an impression of prevalence that exceeds reality.
Where This Leaves Us
Niche relationships are not monopolizing dating. They are becoming more visible and more accommodated by platforms that benefit from serving specific needs. The majority of people seeking relationships still want conventional arrangements, and they still find them through the same channels.
The dating world is larger than it was before. It contains more explicit options. It allows people to state preferences that once required inference or luck. None of this constitutes a takeover. It constitutes an expansion. The space for one type of relationship did not shrink to make room for another. The total space grew.
Features
Matthew Lazar doing his part to help keep Israelis safe in a time of war
By MYRON LOVE It is well known – or at least it should be – that while Israel puts a high value of protecting the lives of its citizens, the Jewish state’s Islamic enemies celebrate death. The single most glaring difference between the opposing sides can be seen in the differing approach to building bomb shelters to protect their populations.
Whereas Hamas and Hezbollah have invested untold billions of dollars over the past 20 years in building underground tunnels to protect their fighters while leaving their “civilian” populations exposed to Israeli bombs, not only has Israel built a highly sophisticated anti-missile system but also the leadership has invested heavily in making sure that most Israelis have access to bomb shelters – wherever they are – in war time.
While Israel’s bomb shelter program is comprehensive, there are still gaps – gaps which Dr. Matthew Lazar is doing his bit to help reduce.
The Winnipeg born-and raised pediatrician -who is most likely best known to readers as a former mohel – is the president of Project Life Initiatives – the Canadian branch of Israel-based Operation Lifeshield whose mission is to provide bomb shelters for threatened Israeli communities.
Lazar actually got in on the ground floor – so to speak. It was a cousin of his, Rabbi Shmuel Bowman, Operation Lifeshield’s executive director, who – in 2006 – founded the organization.
“Shmuel was one of a small group of American olim and Israelis who were visiting the Galilee during the second Lebanon war in 2006 and found themselves under rocket attack – along with thousands of others – with no place to go,” recounts Lazar, who has two daughters living in Israel. “They decided to take action. I was one of the people Shmuel approached to become an Operation Lifeshield volunteer.
Since the founding of Lifeshield, Lazar reports, over 1,000 shelters have been deployed in Israel. The number of new shelter orders since October 7, 2023 is 149.
He further notes that while the largest share of Operation Lifeshield’s funding comes from American donors, there has been good support for the organization across Canada as well.
One of the major donors in Winnipeg is the Christian Zionist organization, Christian Friends of Israel (FOI) Canada which, in September, as part of its second annual “Stand With Israel Support” evening – presented Lazar and Operation Lifeshield with a cheque for $30,000 toward construction of a bomb shelter for the Yasmin kindergarten in the Binyamina Regional Council in Northern Israel.
Lazar reports that to date the total number of shelters donated by Friends of Israel Gospel Ministry (globally) is over 100.
Lazar notes that the head office for Project Life Initiatives is – not surprisingly – in Toronto. “We communicate by telephone, text and Zoom,” he says.
He observes that – as he is still a full time pediatrician – he isn’t able to visit Israel nearly as often as he would like to. He manages to go every couple of years and always makes a point of visiting some of Operation Lifeshield’s projects.
(He adds that his wife, Nola, gets to Israel two or three times a year – not only to visit family, but also in her role as president of Mercaz Canada – the Canadian Conservative movement’s Zionist arm.)
“This is something I have been able to do to help safeguard Israelis,” Lazar says of his work for Operation Lifeshield. “This is a wonderful thing we are doing. I am glad to be of help. ”
Features
Patterns of Erasure: Genocide in Nazi Europe and Canada
By LIRON FYNE When we think of the word genocide, our minds often jump to the Holocaust, the mass-scale, systemic government-led murder of six million Jews by Nazi Germany during the Second World War, whose unprecedented scale and methods led to the very term ‘genocide’ being coined. On January 27th, 2026, we will bow our heads for International Holocaust Remembrance Day, the 80th year of remembrance.
Less frequently do we connect genocidal intent to the campaign against Indigenous peoples in Canada; the forced displacement, cultural destruction, and systematic killing that sought to erase Indigenous peoples. The genocide conducted by the Nazis and the genocidal intent of the Canadian government, though each unique in scale, motive, and implementation, share many conceptual similarities. Both were driven by ideologies of racial superiority, executed through governmental precision, and justified by the perpetrators as a moral mission.
At their core rests the concept of dehumanization. In Nazi Germany, Jews were viewed as subhuman, contaminated, and a threat to the ‘Aryan’ race. In Canada, Indigenous peoples were represented as obstacles to ‘progress’ and seen as hurdles to a Christian, Eurocentric nation. These ideas, this dehumanization, turned human beings into problems to be solved. Adolf Hitler called it the ‘Jewish question,’ leading to an official policy in 1942 called the ‘Final Solution to the Jewish Question,’ whereas Canadian officials called it the ‘Indian problem.’ The language is similar, a belief that one group’s existence endangers the destiny of another. The methods of extermination differed in practice and outcome, but the language of intent resembles one another.
The Holocaust’s concentration camps and carefully engineered gas chambers were designed for efficient, industrial-scale killing, resulting in mass murder. The well-organized plan of systematic degradation, deadly riots, brutal camp conditions, and designated killing centres were only a few of the ways the Nazis worked to eliminate the Jews. The Canadian government’s weapons were policy, assimilation and abandonment. Such as the Indian Act, reserves, and residential schools, which were all meant to ‘kill the Indian in the child,’ cutting generations off from their languages, families, and cultures. Thousands of Indigenous children died in residential schools, buried in unmarked graves near schools that called themselves places of learning. Both systems were backed by either religion or ideology; Nazi ideology brought together racist eugenic policies and virulent antisemitism, while Canada’s genocidal intent was supported by Christian Protestantism claiming to save Indigenous souls by erasing their heritage.
The Holocaust was a six-year campaign of complete industrialized extermination, mass murder with a mechanized intent, on a scale that remains historically unique. The Truth and Reconciliation Commission describes Canada’s indigenous genocide as a cultural one that unfolded over centuries through assimilation and the destruction of indigenous languages and identities. The Holocaust ended with the liberation of the camps and a global recognition of the atrocities committed. However, the generational trauma and dehumanization of antisemitism carry on. For Indigenous peoples in Canada, the effects of the genocidal intent continue to this day, visible in displacement, poverty, and intergenerational trauma. While these histories differ in form and timeline, both are rooted in dehumanization and the belief that some lives are worth less than others.
A disturbing similarity lies in the aftermath: silence and denial. The Holocaust forced the world to confront the atrocity with the vow of ‘Never Again,’ which has now been unearthed and reformed as ‘Never Again is Now,’ after the October 7th, 2023, massacre by Hamas. The largest massacre of Jewish people since the Holocaust, and the denial of the atrocities committed on October 7th, highlight the same Holocaust denial we see rising around the world. In Canada, for decades, the genocidal intent was hidden behind narratives of kindness and social progress. Only in recent years, through survivor testimony for the Truth and Reconciliation Commission, and the discovery of unmarked graves, has the truth gained recognition. But acknowledgment without justice risks repeating the same patterns of erasure.
Comparing these atrocities committed is not about comparing pain or scale; it is about understanding the shared systems that enabled them. Both demonstrate how racism, superiority, and dehumanization can be used to justify the destruction of human beings. Remembering is not enough in Canada. True remembrance demands accountability, land restitution, reparations, and education that confronts Canada’s ongoing colonial legacy. When we say ‘Never Again is Now’, we hold collective action to combat antisemitism in all forms. The same applies to Truth & Reconciliation; it must be more than a slogan; we must apply action to Truth & ReconciliACTION.
Liron Fyne is a 12th-grade student at Gray Academy of Jewish Education in Winnipeg. They are currently a Kenneth Leventhal High School Intern at StandWithUs Canada, a non-profit education organization that combats antisemitism.