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Rosie Sharp: wife of Four Seasons Hotels founder Issy Sharp lays it all out in her memoir

book cover edited 1By BERNIE BELLAN I’m not much for reading autobiographies; I prefer to read someone else’s account of a person’s life because I figure you’re much more likely to find out what someone’s life was truly like when it was written by someone else – warts and all.
However, when I was asked whether I might like to receive an advance copy of the memoir of Rosalie Sharp whose name, to be honest, was unfamiliar to me – but who, I was informed, was the wife of Four Seasons Hotel founder Isadore Sharp – I thought: Sure, it’s always interesting to read of the lives of the rich and famous – and when they’re Jewish and Canadian to boot, let’s go for it.

Now, to be even more honest, as much as I’ve heard plenty about Four Seasons hotels – that they set the standard for service and luxury when it comes to hotels, I had never read much about Isadore Sharp. How much would his wife want to talk about her husband in her memoir, I wondered? And how good a writer would she be?
The answer to the first question is: Quite a bit, while the answer to the second question is that Rosalie Sharp is an excellent writer. No doubt she received quite a bit of help in putting together this very interesting book but, as she explains early on, she has written quite a few books previously, mostly having to do with interior design – which is one of her two utmost passions – the other being painting.
What surprised me most about Rosalie Sharp though is how much her formative years as a young girl in Toronto still leave a strong imprint on her, even today, as she must now be 87. (She completed the book in 2021 when she was 86, she explains.) Isadore, by the way, is 91. They’re both as healthy as one could hope two seniors in their dotage could be expected to be. As a matter of fact, “Rosie”, as she prefers to be known, is quite candid in describing her own health situation. At one point she tells a funny story about having a colonoscopy recently, but while she is driving home in Issie’s fancy Mercedes, she can’t hold it in. She goes on to tell how she hid her accident from Issie when she came home, stripping off her dress without him seeing and running out to the car with a pail of soap and water and cleaning up.

The book is full of interesting stories. Rosie (née Wise) grew up in a very poor household in the 1930s – where there was no telephone, but where the phone book served as a substitute for toilet paper. Her parents lived in a non-Jewish area of Toronto, where they ran a dry goods store. Mr. Wise was also an excellent tailor. As for Mrs. Wise, however, Rosie still has an aversion to soup, she explains, after having grown up smelling her mother’s absolutely horrible broth – which she could never bring herself to taste.
Although the book devotes a certain amount of space to describing Issy Sharp’s much more comfortable upbringing – which Rosie writes about in an early chapter, prior to going into detail about her own much more difficult childhood, the lesson that one takes from reading about young Issy is how brimming with confidence he was, even at a very young age. Not only that, he was extremely good looking – as the very many photographs interspersed throughout the book illustrate.
He was also a terrific athlete. Issy was gifted in so many sports, while Rosie never had the opportunity to take piano lessons, which she so desperately wanted to take as a youngster. She also never learned to swim, she admits, but that didn’t stop her from being a sport and donning a life jacket while going on a canoe trip with the family once – or even waterskiing.

The story how Issy and Rosie met at a wedding makes for a great romantic tale. But Rosie admits that she knew of Issy’s reputation as a consummate ladies’ man – and she honestly doubted that he would remain true to her once they became a couple. There are quite a few instances in the book when Rosie describes her own naiveté about sex – something with which Issy was extremely well versed. (He was 22 when they met; she was 17.) Yet, he was always extremely considerate toward Rosie when it came to the physical side of their relationship. She does reveal though that she became pregnant when she was only 19 and did have an abortion because neither she nor Issy were ready to start a family at that point.
While the book does a good job of delving into how Issy Sharp was an absolute genius when it came to building – not just hotels, but apartment blocks as well, to the point where, as of the date of publication of the book, there are now 134 Four Seasons hotels throughout the world, it wasn’t the pursuit of riches that drove Issy, according to Rosie. They have certainly led very comfortable lives, but the first five years of their marriage were spent living in a very humble apartment, she says, and although they’ve moved several times during their lifetime together, it’s been the building and decorating of homes that has been the attraction for them, rather than the accumulation of “toys.”

In fact, Rosie never cared much about things like cars, she says. In one amusing anecdote she describes her driving in what she thought was a Toyota Land Cruiser for years, only to discover that it had a Volvo logo in it. As a collector though, Rosie has been obsessed with the accumulation of ceramic figures, along with a certain number of paintings, she notes – but it’s her ceramic figure collection, which extends into the thousands, of which she’s proudest.
Early on in life Rosie exhibited true artistic talent. She tells of drawing hand lettered signs for her parents’ dry good store that were so well done that people seeing them thought they had been printed by a machine. Later she parlayed her artistic eye into a love for interior design. Even while she was raising four young boys, Issy encouraged her to acquire a formal education in interior design, which she did. She eventually opened her own interior design firm. Much of her work, as one might expect, was for Four Seasons hotels, but she wasn’t given the work simply because she was married to the boss. Issy pays full credit to the many innovations Rosie introduced into the hotels over the years.
At times though, I must admit I was somewhat bored reading Rosie’s quite detailed descriptions of her projects. While she is certainly extremely descriptive, I’m not sure how much readers really care to read about design – whether it be interior design or the design of ceramic objects. Of course, those are both two of Rosie’s passions – and she is allowed to indulge herself as much as she likes. It’s her memoir, after all.
Where I think Jewish readers of a certain age will find this book most resonating though is when Rosie writes about the many relatives she lost in the Holocaust. There is a great amount of time spent exploring the lives of her predecessors in Poland. Rosie can trace her family roots back to the 1700s. (She also does quite a bit of the same for the Sharp family.)

Both she and Issy grew up in Yiddish-speaking households and Rosie harbours a great deal of nostalgia for those early years. Like most Jews growing up in the 1930s the Wise household was an observant home. (She tells a hilarious story about being sent to a butcher a long way off to buy a chicken for the Friday night dinner, but having the bloody chicken, freshly slaughtered, ooze all over her on the bus ride home.) She also emphasizes how important having regular Shabbat dinners with their family has been for both her and Issy throughout their lives – only to see that disrupted when Covid hit. (As a matter of fact, it was Covid that led to her writing this book, as she found that she had quite a bit more time on her hands than would normally have been the course.) In a departure from her observant upbringing though, Rosie says the only time she sets foot in a synagogue nowadays is during Yom Kippur – and that she doesn’t believe in God.
Interestingly, while Rosie acknowledges the role she’s played for years as the wife of a charming and brilliantly successful businessman, accompanying him on many trips to far off lands where it was her duty to sit through endless dinners with some of the world’s most powerful figures (including one ghastly dinner in Japan where she says the fish that was served was still wriggling!), Rosie hardly sees herself as a society maven. She did her duty – and often contributed to the success of Four Seasons on her own, both as a designer and as the gracious wife of a very powerful man, yet she notes over and over again that she feels most at home in her own house – and there have been many different ones over the years, including a home that they rebuilt from scratch in Palm Springs.

Issie Rosie SharpHere’s a description of Issie and Rosie’s harmonious relationship, as given by their son Tony on the occasion of their 62nd wedding anniversary:
“She paints. He promotes. They are full-fledged partners in life.
“Partners in bridge: she is the one who takes the risks and swings for the fences, and he plays more by the book and the percentages, yet rarely an argument, and they regularly place near the top.
“Partners in design…not the least of which is their new bungalow, where our dad concerned himself with light, views, and land assembly, and our mom, the architecture, interior design…Partners in dance. and, can they dance! Partners in fitness – still following Jane Fonda’s Advanced Workout from 1985…
“Partners in philanthropy. Including what our mother considers one of our father’s best achievements: establishing the Terry Fox Run. Proposed in a telegram from our dad to Terry, the run is now the largest single-day fundraising event in the world, having raised $750 million for cancer research.
“And of course, partners as parents. Sharing and living the values that have guided us as a family, and for which we are grateful.”

By this time, if you’ve read this far, you must be thinking: What a perfect couple – and I’m sure they are, but if I could ask two questions of Rosie, they would be this:
You had a son named Chris who died tragically at only age 17 when a melanoma was improperly diagnosed by a doctor. You write so eloquently of what that loss meant to the two of you – as I’m sure it would to any other parents who have lost a child.
But – why “Chris?” I know that it’s not totally unheard of for a Jewish child to be named Chris or Kristina, although from what I’ve read, it’s often when one of the parents isn’t Jewish. But both you and Issy came from traditional Jewish upbringings. Was there a particular reason that you chose to name your youngest son “Chris?”
And, my second question: I had to do some research to see that you and Issy have contributed substantially to many different causes, including the Hebrew University of Jerusalem. But nowhere in your book do I see any evidence that you took a particular interest in philanthropy yourself, especially as it relates to Jewish causes. I would imagine that someone of your renown would have been asked many times to lend their name to a particular Jewish fund-raiser. Perhaps it wasn’t of sufficient interest for you to write about that – or maybe it just wasn’t your thing. But, as someone who espouses the importance of Jewish values so strongly, wouldn’t “tzedakkah” have been one of the most important values? I’m not saying this as a criticism because I see that when you do a search of all the causes to which you and Issy have contributed, the list is a lengthy one. But I’m somewhat puzzled that, other than the Terry Fox Run, there’s no mention of any other cause to which you might have attached yourselves. After all, Issy is worth over $500 million from what I’ve read (while the Four Season hotel chain, which is now owned primarily by Bill Gates – is valued at over $10 billion).
Still, let’ s not let these fairly petty questions detract from what is, on the whole, quite the entertaining read.

“Me & Issy – A Four Seasons Romance”
By Rosalie Wise Sharp
Published by ECW Press, Toronto, 2022
274 pages
Available in both print and Kindle editions

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Features

The Leica Camera Family and the Shoah

By DAVID TOPPER I was born in 1943 in Pittsburgh, steel-town USA. While I was still in diapers, across the Atlantic Ocean, the Shoah was well under way. The mass murder continued, only coming to an end due to Germany’s defeat in the Second World War. My father was in that war, spending over two years in the Army Signal Corps on the other side of the world – on a small island in the South Pacific. He didn’t kill any Japanese soldiers; the US Marines had already “liberated” the island before he arrived. Being in the Signal Corps, he must have heard the radio contact with the airplanes on the nearby island of Tinian, on those two days in August of 1945 when they took off carrying the nuclear bombs that ended the war with Japan. By the time he came home in March 1946, I was a toddler. He resumed his job at one of the steel companies, where he held a clerical position.

My father was what was called in those days a camera buff. He liked to take pictures and develop the film himself. He built a darkroom in the basement, and it was there that I learned the craft. Initially he just had a simple box camera: point and click. But he always talked about getting a real camera someday: where he could set the aperture, speed, and focus himself. His salary at the steel company was not enough to get an expensive camera, such as a Leica. Although he did talk about these German cameras; they were top of the line 35mm roll film cameras, with the 1/1.5 aspect ratio negatives. I remember looking at them in the photography magazines he bought. Owning a Leica was a fantasy. This was when I was still very young.

I vividly recall the day he bought a real camera. I was around the age of nine, or maybe older. He saw an ad in the for-sale section of the newspaper: someone was selling a Rolleiflex camera, the twin-lens reflex camera using 120 roll film with 2¼ x 2¼ inch square negatives. The Rolleiflex had hit the market in 1929 and quickly set the standard for medium-format photography, in competition with the popular 4 x 5 inch press camera.

I went with my father somewhere on the other side of Pittsburgh. The man had been on a business trip to Germany, where he bought the camera. But he was selling it because he was frustrated with the need to focus, set the speed and such. He just wanted a box camera: point and click. So, my father bought it.

Since the specific camera my father bought was not only made in Germany but had been sold there, all the writing on it was in German. My father loved the camera. He said it produced exceptional images. He believed the lens was so good because it was made only for Germans themselves. At the time I believed this; as I believed everything he said at that age in my life. Now I think otherwise.

It was around this time that my father joined the camera club at the steel company where he worked. There were monthly meetings, as I recall. He was an active member; even the president at one time. Occasionally he took me to a meeting. And that’s where I met Carl, whose last name I can’t recall. So, why mention him? Because Carl owned a Leica. He was the only member of the club to have a Leica. Carl probably had a much higher paying job than my father and the other guys at the steel company. (And, by the way, they were all guys; except for the models. But that’s another story for another day, not relevant here.) Anyway, Carl had a Leica; and he even let me hold it, as long as I kept the strap around my neck. Whether I actually snapped a picture with it – I don’t recall. Probably not. But it was a highlight of my time at the club. Now, before you jump ahead: no, I didn’t buy a Leica, ever.

But I did get a Rolleiflex – or Rollei, for short. Here’s how. My father’s love affair with the camera didn’t last. The catalyst for the change was when cameras started coming out with built-in light-meters. No longer did you have to fiddle around with the light-meter hanging around your neck, pointing it to the subject, and then setting the camera’s shutter and aperture. It was all built-in; you adjusted the setting directly on the camera. And so, my father bought another newer Rolleiflex; this one with a built-in light-meter.

He then sold me his German Rollei. Yes, you read correctly: he sold it to me. My father grew up during the Depression in the 1930s, and this was the source of such behaviour. I was older at this time – somewhere in my teenage years – and I had a paper route, so I could afford it. I don’t recall the price; and I’m sure I got a good deal – he was my father, after all – but still.

I, in turn, loved the camera – even though I had to use a hand-held light-meter. It was my only camera for many, many decades of my life.

One more thing, before I get to the role of the Leica in the Shoah. As I write this, I’m living in Canada. I moved here in August 1970 to begin what turned out to be a 42-year tenure as a university professor. Moving from the USA to Canada was an adjustment in many ways. For example, the role of the monarchy here was a novelty for me. I mention this because I was pleased to learn that the Queen, who was head of state at the time, owned a Leica.

The name comes from the owner of the factory in the city of Wetzlar, in south-west Germany, near Frankfurt. Here is where the first prototype camera was invented in 1914; a camera that used 35mm film. Before that, photographers had to use bulky wooden boxes with large glass plates. The factory was the Ernst Leitz Optische Werke; in other words, the optical plant of Ernst Leitz. The First World War delayed production of the invention, but by 1925 the first Leica camera debuted at the Leipzig Spring Fair. For the name they combined the words Leitz and Camera and got Lei-ca – or Leica. (Note that they used the Latinized, camera, not the German, kamera.) Thus, was introduced the portable 35mm camera that led to everyday street photography and photojournalism, such the famous images of Henri Cartier-Bresson, and others. Subsequent models over the next decades introduced the rangefinder, better lenses, extended shutter speeds, and so forth. The Leica M3 of 1954 is called by AI: “one of the greatest mechanical cameras ever built.” Fortunately, for the average photographer, there subsequently were other 35mm cameras introduced at considerably lower prices by Kodak and Argus in the USA, with more coming later from Japan.

All of this paralleled the development of the Twin-Lens Rolleiflex, which my father and I owned. The Rollei is another example of German precision engineering. Franke & Heidecke in Braunschweig, Germany is where the first Rolleiflex hit the market in 1929. The model went through many changes over the decades, so that up to the 1960s, also according to AI: “the Rolleiflex was the undisputed king of photojournalism, street photography, and portraiture.” I’ll leave that topic where it is.

Now I want to get to the point of all this background discussion of photography. Namely: the account of the family-owned Leica business in Germany under the Nazis. It started in 1933 when Adolf Hitler became chancellor, and the government passed the Nuremberg laws, which institutionalized racial discrimination and stripped German Jews of their citizenship.Subsequently, Jewish professionals—doctors, lawyers, professors, and business owners—were gradually barred from their livelihoods and public life.

At the time, Ernst Leitz II (1871-1956) was head of the firm. The Leitz family were Protestant Christians. Their attitude toward their workers was progressive for the time: with pensions, sick leave, and health insurance. The firm also employed many Jews in various positions, from workers to the professional staff. Seeing the writing on the wall in 1933, many Jewish employees and their families wanted to leave Germany. The company also had offices elsewhere: London, Paris, New York, and Hong Kong. In a short while, the ocean liner Bremen was docking in New York harbour, and Leitz employees and their families were being escorted to the Leitz Manhattan Office. Every few weeks, under the guise of being assigned overseas, another group of Leitz “employees” arrived in the harbour. Each German employee had a Leica camera hanging around his neck. Until a position was found for him, he was paid a stipend. Eventually they all found jobs, mainly in the photography industry.

The same thing happened in the other offices outside of Germany, especially after Kristallnacht in November 1938, as synagogues and Jewish shops were torched across Germany. Thus, many Jewish employees and their families (and even Jewish friends of families) were assigned jobs in sales offices in London, Paris, and Hong Kong, where they too escaped the Shoah.

This continued until September 1939, when Germany closed its borders, after the invasion of Poland and the start of the Second World War. By then hundreds of Jews had left on what was later called “the Leica Freedom Train.” It was all a ruse to save Jews from the Shoah. We don’t know the exact number; but it ranges from 100-300 lives saved.

Ernst Leitz II was able to pull this off because he was not only a respected member of the business community, but his factory was also producing military optics, rangefinders, and telescopic sights essential to the German military. As long as the military was getting what they needed from Leitz’s factory, there was no reason to question the way he was moving his employees around the world.

In general, this was true. But not always. One executive was jailed for helping Jews leave the country. He was eventually freed, after Ernst paid a large bribe.

But worse was to come. Since many of the workers at the Leitz factory were drafted as soldiers in the war, the place lacked workers to keep it running. Between 1940 and 1945, the Nazi government sent approximately 700 to 800 women from the Ukraine and Western Russia as slave labourers. This is where Ernst’s daughter, Elsie Kühn-Leitz (1903-1985), comes in. Elsie had a Doctorate in Law from Frankfort University, as well as degrees in business administration. She was married to Knut Kühn, with whom she had three children. Working for the Leitz company, she treated the women well, providing them with sufficient food, clothing, and living quarters – for which she was reprimanded by the Nazi authorities. Nonetheless, she refused to treat them as slaves.

Then in May 1943 she was asked to help a Jewish woman, Hedwig Palm, escape to Switzerland. Hedwig Palm (née Dessauer, born 1888) was the wife of Hermann Palm, an optician and photo equipment dealer who owned an optical shop in Wetzlar, and who had business connections with the Leitz family. Hedwig apparently was the only Jew in the family. Elsie had an aunt in Munich, not far from the border with Switzerland. So, in the dead of night Elsie safely took Hedwig to her aunt’s home. With a map and some money that Elsie gave her, Hedwig next set off toward the Swiss border. Unfortunately, she got lost and hailed a milk truck. Assuming she was a Jew, the driver drove her to the border police. From documentation that I found in the Yad Vashem, Hedwig was arrested and sent to the Ravensbrück women’s concentration camp, where she died in 1944. Incidentally, the Palm store is still there in Wetzlar. You may find its website under Juwelier Palm, specializing in jewelry, watches, and goldsmithing.

When the Gestapo found out that Elsie had helped Hedwig try to cross the border, she was called in for questioning for several hours. Her humane treatment of the Ukrainian women also came up: what the Gestapo called: “excessive humanitarianism.” Ultimately, she was sent to the Frankfort police prison on September 10, 1943. As she hugged her children good-by, she thought that she would never see them again. The conditions in the jail were sub-human. Minimal food, filthy quarters, bug infested – plus she was sporadically manhandled roughly by the staff. What food her father was able to get to her – she shared with her fellow prisoners. At one point the Gestapo were threatening her with deportation to the Ravensbrück concentration camp. It lasted three months until November 28, 1943, when her father paid a very large ransom to the Gestapo to have Elsie released. Even so, the Gestapo kept an eye on her, often calling her in for interrogation. This continued until the end of March 1945, when American tanks rolled into Wetzlar.

After the War, Elsie and Knut divorced and she got actively involved in humanitarian and diplomatic work, mainly in Africa. She particularly supported the work of Albert Schweitzer’s hospital in Lambaréné, Gabon, even paying a visit in June 1959.

In general, the Leitz family wanted no publicity for all this work in saving Jews. It was only after that generation died out, that the full story came out. And this happened mainly because of the following event.

Like many stories from the Shoah, there are often several layers to them. That’s true for this one too; for I note the following fact. In 1988, surviving labourers and Shoah survivor-groups initiated class-action lawsuits in U.S. and European courts against dozens of major German industrial firms. The Leica Company was one of them, having used women from the Ukraine and Western Russia during the war. In 1999, a Compensation Fund was set up by the government; Leica, along with other German companies, paid into a collective multi-billion-mark fund, as compensation for slave labourers (or their surviving heirs) across Eastern Europe, Israel, the USA, and elsewhere. This may explain Leitz family’s reticence for publicity about their efforts during the war.

Note that Elsie, who died 1985, didn’t have to deal with this. But her children surely did.

Finally, I mentioned before the famous street photographer and artist, Henri Cartier-Bresson, who wrote the well-known book The Decisive Moment (1952), and who incidentally, used Leica cameras. He knew Elsie, and wrote this tribute about her. “I knew Elsie Leitz well and she always welcomed me warmly…when I visited Wetzlar. I was very impressed by her passionate concern for international humanitarian causes, and by the great risks she took during the war to save many people who were in danger. I remember her with deep admiration.” This affirmation forms the Introduction to the book: Elsie’s War: A Story of Courage in Nazi Germany, by (Rabbi) Frank Dabba Smith (Frances Lincoln Ltd, 2003).

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Features

Myths and Reality: Are There Winning Strategies at Online Casinos?

Ask around, and everyone seems to have a theory. Plenty of Turkish players hunting for a fast, stable way into their favorite games lean on Pinco giriş to sign in, poke around the lobby, and see which offers are live that week. Then comes the real question, the one nobody quite lets go of.

Can a person actually beat the house long term? Short answer, said plainly: not reliably. To back that up, Pinco Сasino breaks down how these games are wired and why clever-sounding systems keep falling apart the moment real money is involved.

Where the Myths Come From

Here is the thing about casino myths. They almost never start with data. Someone wins big on a random Tuesday, tells the story twice, and a lucky fluke quietly turns into a “method.” Ads nudge it along. Forums repeat it. Newcomers testing Pinco giris often show up already half-convinced of a few of these.

The usual suspects:

  • A machine is “due” after a long cold streak.
  • Doubling bets after a loss will win it all back.
  • Some hours of the night pay out better than others.
  • The last spin somehow hints at the next one.

Not one of them survives a close look. Every round stands alone. A clock does not care, and a losing streak has no memory. Players who accept that early tend to keep both their patience and their cash.

What the Math Actually Says

There is a number behind every game: the house edge. It is just the slice the operator expects to keep over time. One session? It predicts nothing. Ten thousand rounds? It shows up like clockwork. Folks who reach Pinco Сasino giriş usually relax and enjoy things more once that figure stops feeling like a trick.

House Edge in Plain Terms

The table gives a rough picture of how game types stack up. Exact numbers move around depending on the rules and the studio behind them.

Game TypeTypical House EdgeSkill Involved
Slots3% – 10%Very low
Roulette2.7% – 5.3%Low
Blackjack0.5% – 2%Moderate
Video Poker0.5% – 3%Moderate

So skill-based games attract strategic players, while slots remain a pure coin flip. Still, that edge never hits zero. The house keeps its sliver over the long haul, no exceptions. Reading the numbers first helps players expect the truth rather than a fairy tale.

Smart Habits That Reduce Risk

Real strategy has nothing to do with cracking the odds. It comes down to control, a budget, and picking games with a clear head. Some regulars keep the Pinco APK close so they can monitor spending and session time right from their phones.

A handful of habits actually move the needle:

  • Decide on a budget before the first bet, then quit when it is gone.
  • Lean toward lower-edge games when the plan is a long session.
  • Think of bonuses as extra minutes, never as promised profit.
  • Step away often, because tired choices get expensive.

A Pinco promosyon kodu might stretch a bankroll a bit, sure. It still does not touch the underlying math. What these habits really protect is the fun, so the whole thing stays a hobby and not a chase.

The Honest Bottom Line

No secret formula exists. Anyone peddling one is selling a story, nothing more. What Pinco pushes instead is calm, responsible play built on firm limits and goals a person can live with. That habit outlasts any hot streak.

For Turkish users, a solid Pinco oyun sitesi should feel simple: clear rules, quick access, fair terms. Good nights come. Bad ones come too. The players who last are the ones who know the odds cold, guard their budget, and refuse to mistake a bit of luck for a plan.

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Features

The Blackjack Bet Behind the Everyday Phrase Double Down

Imagine sending a terrible pun to someone you fancy. They laugh, so you send another. Soon, the two of you have a running joke, and a friend says you have doubled down on the cheesy approach.

The words sound at home in that exchange. They also fit a chief executive’s plans or a politician’s speech. In each case, someone puts more weight behind a choice they have already made. Whether that sounds charming, sensible or stubborn depends on the choice, and on who is describing it.

How the Phrase Left the Card Table

Double down comes from blackjack, where it names a betting option recorded in print by the late 1940s.

Today, it appears in business talk, political speeches and dating conversations, far beyond any online casino. The gambling connection deserves a reminder: gambling involves financial risk, and anyone who participates should set spending and time limits and seek support if it causes harm.

By 1991, Joseph Epstein was using the expression figuratively in his essay collection A Line Out for a Walk. It offered a way to describe taking a further risk outside gambling.

The meaning continued to broaden. Merriam-Webster includes becoming more determined in a position or undertaking. Dictionary.com describes increasing effort or holding to an opinion, especially under pressure.

Those definitions cover actions as well as arguments. Someone might spend more time developing a promising project, or defend a disputed view more firmly. The words leave room for both.

A Business Reason to Keep Going

Jeff Bezos supplied an example in his 2016 shareholder letter, released in April 2017. Writing about patient experimentation and attention to customers, the Amazon founder advised readers to “double down when you see customer delight”.

In the published letter, that advice sits alongside accepting failures, planting seeds and protecting young ideas. The sequence gives the expression a purpose: allow ideas to develop, notice what customers appreciate, then give those ideas more support.

Here, doubling down sounds considered. A positive response supplies the reason for doing more.

The phrase also does useful work without attaching a figure to the decision. It conveys increased effort while leaving the details to the situation. Picture a team finding that customers value a particular service and deciding to develop it further. The expression gives that decision a sense of confidence.

Put the same decision in a political argument, though, and someone may question the direction.

When Determination Becomes a Criticism

In his January 24, 2012 State of the Union address, Barack Obama described other countries as doubling down on education. The official transcript places the phrase in a discussion of teachers, skills and preparation for future employment.

Education was something to back more strongly. Obama’s wording gave added effort an approving tone.

Later that year, Bill Clinton used the expression against an opposing economic approach. His prepared remarks for the Democratic National Convention included “double down on trickle-down”, a line whose repeated sounds helped carry the criticism.

The contrast is revealing. Obama presented greater commitment as desirable; Clinton made it part of his objection. Both used the expression to describe pressing further along an existing path.

That difference helps explain why the phrase works in news and commentary. It can describe what someone is doing while also suggesting how the speaker feels about it. The judgement comes through the surrounding words, something readers can recognise in personal conversations too.

What It Sounds Like in Dating

Bumble brings the expression into familiar dating territory in its guidance for people recovering after ghosting. It encourages readers to double down on self-care, directing their energy towards their own wellbeing.

Psychologist Cheryl Harasymchuk uses it differently in an article published by Carleton University. Discussing positive relationship experiences, she gives the example of a couple following an enjoyable date night with more opportunities to spend time together.

These are gentler uses than Clinton’s political jab. One concerns looking after yourself; the other concerns making room for something you enjoy as a couple. Both give stronger effort an everyday, recognisable purpose.

They also show why the words following double down matter. Self-care, education and a disputed policy lead the reader towards different judgements about persistence.

Back in that imaginary message exchange, another awful pun might be welcome because both people are enjoying the joke. The shared response makes continuing it feel playful and personal.

That brings the expression back to ordinary conversation. Double down tells us that someone is committing more strongly. The rest of the story tells us what to make of it.

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