Features
Rosie Sharp: wife of Four Seasons Hotels founder Issy Sharp lays it all out in her memoir
By BERNIE BELLAN I’m not much for reading autobiographies; I prefer to read someone else’s account of a person’s life because I figure you’re much more likely to find out what someone’s life was truly like when it was written by someone else – warts and all.
However, when I was asked whether I might like to receive an advance copy of the memoir of Rosalie Sharp whose name, to be honest, was unfamiliar to me – but who, I was informed, was the wife of Four Seasons Hotel founder Isadore Sharp – I thought: Sure, it’s always interesting to read of the lives of the rich and famous – and when they’re Jewish and Canadian to boot, let’s go for it.
Now, to be even more honest, as much as I’ve heard plenty about Four Seasons hotels – that they set the standard for service and luxury when it comes to hotels, I had never read much about Isadore Sharp. How much would his wife want to talk about her husband in her memoir, I wondered? And how good a writer would she be?
The answer to the first question is: Quite a bit, while the answer to the second question is that Rosalie Sharp is an excellent writer. No doubt she received quite a bit of help in putting together this very interesting book but, as she explains early on, she has written quite a few books previously, mostly having to do with interior design – which is one of her two utmost passions – the other being painting.
What surprised me most about Rosalie Sharp though is how much her formative years as a young girl in Toronto still leave a strong imprint on her, even today, as she must now be 87. (She completed the book in 2021 when she was 86, she explains.) Isadore, by the way, is 91. They’re both as healthy as one could hope two seniors in their dotage could be expected to be. As a matter of fact, “Rosie”, as she prefers to be known, is quite candid in describing her own health situation. At one point she tells a funny story about having a colonoscopy recently, but while she is driving home in Issie’s fancy Mercedes, she can’t hold it in. She goes on to tell how she hid her accident from Issie when she came home, stripping off her dress without him seeing and running out to the car with a pail of soap and water and cleaning up.
The book is full of interesting stories. Rosie (née Wise) grew up in a very poor household in the 1930s – where there was no telephone, but where the phone book served as a substitute for toilet paper. Her parents lived in a non-Jewish area of Toronto, where they ran a dry goods store. Mr. Wise was also an excellent tailor. As for Mrs. Wise, however, Rosie still has an aversion to soup, she explains, after having grown up smelling her mother’s absolutely horrible broth – which she could never bring herself to taste.
Although the book devotes a certain amount of space to describing Issy Sharp’s much more comfortable upbringing – which Rosie writes about in an early chapter, prior to going into detail about her own much more difficult childhood, the lesson that one takes from reading about young Issy is how brimming with confidence he was, even at a very young age. Not only that, he was extremely good looking – as the very many photographs interspersed throughout the book illustrate.
He was also a terrific athlete. Issy was gifted in so many sports, while Rosie never had the opportunity to take piano lessons, which she so desperately wanted to take as a youngster. She also never learned to swim, she admits, but that didn’t stop her from being a sport and donning a life jacket while going on a canoe trip with the family once – or even waterskiing.
The story how Issy and Rosie met at a wedding makes for a great romantic tale. But Rosie admits that she knew of Issy’s reputation as a consummate ladies’ man – and she honestly doubted that he would remain true to her once they became a couple. There are quite a few instances in the book when Rosie describes her own naiveté about sex – something with which Issy was extremely well versed. (He was 22 when they met; she was 17.) Yet, he was always extremely considerate toward Rosie when it came to the physical side of their relationship. She does reveal though that she became pregnant when she was only 19 and did have an abortion because neither she nor Issy were ready to start a family at that point.
While the book does a good job of delving into how Issy Sharp was an absolute genius when it came to building – not just hotels, but apartment blocks as well, to the point where, as of the date of publication of the book, there are now 134 Four Seasons hotels throughout the world, it wasn’t the pursuit of riches that drove Issy, according to Rosie. They have certainly led very comfortable lives, but the first five years of their marriage were spent living in a very humble apartment, she says, and although they’ve moved several times during their lifetime together, it’s been the building and decorating of homes that has been the attraction for them, rather than the accumulation of “toys.”
In fact, Rosie never cared much about things like cars, she says. In one amusing anecdote she describes her driving in what she thought was a Toyota Land Cruiser for years, only to discover that it had a Volvo logo in it. As a collector though, Rosie has been obsessed with the accumulation of ceramic figures, along with a certain number of paintings, she notes – but it’s her ceramic figure collection, which extends into the thousands, of which she’s proudest.
Early on in life Rosie exhibited true artistic talent. She tells of drawing hand lettered signs for her parents’ dry good store that were so well done that people seeing them thought they had been printed by a machine. Later she parlayed her artistic eye into a love for interior design. Even while she was raising four young boys, Issy encouraged her to acquire a formal education in interior design, which she did. She eventually opened her own interior design firm. Much of her work, as one might expect, was for Four Seasons hotels, but she wasn’t given the work simply because she was married to the boss. Issy pays full credit to the many innovations Rosie introduced into the hotels over the years.
At times though, I must admit I was somewhat bored reading Rosie’s quite detailed descriptions of her projects. While she is certainly extremely descriptive, I’m not sure how much readers really care to read about design – whether it be interior design or the design of ceramic objects. Of course, those are both two of Rosie’s passions – and she is allowed to indulge herself as much as she likes. It’s her memoir, after all.
Where I think Jewish readers of a certain age will find this book most resonating though is when Rosie writes about the many relatives she lost in the Holocaust. There is a great amount of time spent exploring the lives of her predecessors in Poland. Rosie can trace her family roots back to the 1700s. (She also does quite a bit of the same for the Sharp family.)
Both she and Issy grew up in Yiddish-speaking households and Rosie harbours a great deal of nostalgia for those early years. Like most Jews growing up in the 1930s the Wise household was an observant home. (She tells a hilarious story about being sent to a butcher a long way off to buy a chicken for the Friday night dinner, but having the bloody chicken, freshly slaughtered, ooze all over her on the bus ride home.) She also emphasizes how important having regular Shabbat dinners with their family has been for both her and Issy throughout their lives – only to see that disrupted when Covid hit. (As a matter of fact, it was Covid that led to her writing this book, as she found that she had quite a bit more time on her hands than would normally have been the course.) In a departure from her observant upbringing though, Rosie says the only time she sets foot in a synagogue nowadays is during Yom Kippur – and that she doesn’t believe in God.
Interestingly, while Rosie acknowledges the role she’s played for years as the wife of a charming and brilliantly successful businessman, accompanying him on many trips to far off lands where it was her duty to sit through endless dinners with some of the world’s most powerful figures (including one ghastly dinner in Japan where she says the fish that was served was still wriggling!), Rosie hardly sees herself as a society maven. She did her duty – and often contributed to the success of Four Seasons on her own, both as a designer and as the gracious wife of a very powerful man, yet she notes over and over again that she feels most at home in her own house – and there have been many different ones over the years, including a home that they rebuilt from scratch in Palm Springs.
Here’s a description of Issie and Rosie’s harmonious relationship, as given by their son Tony on the occasion of their 62nd wedding anniversary:
“She paints. He promotes. They are full-fledged partners in life.
“Partners in bridge: she is the one who takes the risks and swings for the fences, and he plays more by the book and the percentages, yet rarely an argument, and they regularly place near the top.
“Partners in design…not the least of which is their new bungalow, where our dad concerned himself with light, views, and land assembly, and our mom, the architecture, interior design…Partners in dance. and, can they dance! Partners in fitness – still following Jane Fonda’s Advanced Workout from 1985…
“Partners in philanthropy. Including what our mother considers one of our father’s best achievements: establishing the Terry Fox Run. Proposed in a telegram from our dad to Terry, the run is now the largest single-day fundraising event in the world, having raised $750 million for cancer research.
“And of course, partners as parents. Sharing and living the values that have guided us as a family, and for which we are grateful.”
By this time, if you’ve read this far, you must be thinking: What a perfect couple – and I’m sure they are, but if I could ask two questions of Rosie, they would be this:
You had a son named Chris who died tragically at only age 17 when a melanoma was improperly diagnosed by a doctor. You write so eloquently of what that loss meant to the two of you – as I’m sure it would to any other parents who have lost a child.
But – why “Chris?” I know that it’s not totally unheard of for a Jewish child to be named Chris or Kristina, although from what I’ve read, it’s often when one of the parents isn’t Jewish. But both you and Issy came from traditional Jewish upbringings. Was there a particular reason that you chose to name your youngest son “Chris?”
And, my second question: I had to do some research to see that you and Issy have contributed substantially to many different causes, including the Hebrew University of Jerusalem. But nowhere in your book do I see any evidence that you took a particular interest in philanthropy yourself, especially as it relates to Jewish causes. I would imagine that someone of your renown would have been asked many times to lend their name to a particular Jewish fund-raiser. Perhaps it wasn’t of sufficient interest for you to write about that – or maybe it just wasn’t your thing. But, as someone who espouses the importance of Jewish values so strongly, wouldn’t “tzedakkah” have been one of the most important values? I’m not saying this as a criticism because I see that when you do a search of all the causes to which you and Issy have contributed, the list is a lengthy one. But I’m somewhat puzzled that, other than the Terry Fox Run, there’s no mention of any other cause to which you might have attached yourselves. After all, Issy is worth over $500 million from what I’ve read (while the Four Season hotel chain, which is now owned primarily by Bill Gates – is valued at over $10 billion).
Still, let’ s not let these fairly petty questions detract from what is, on the whole, quite the entertaining read.
“Me & Issy – A Four Seasons Romance”
By Rosalie Wise Sharp
Published by ECW Press, Toronto, 2022
274 pages
Available in both print and Kindle editions
Features
Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
Features
Why Teachers Are Exploring Sound Buttons for Classroom Activities
A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.
That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.
What Is Drawing Teachers to Sound Buttons?
Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.
Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.
Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.
How Do Sound Buttons Change the Feel of Classroom Activities?
Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”
That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.
Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.
What Does Research Say About Game-Like Learning?
Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.
Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.
Which Classroom Activities Work Best With Sound Buttons?
Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:
Quiz Games
Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.
Reading and Pronunciation Practice
Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.
Transitions and Routines
Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.
Celebrations and Rewards
Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.
How Do Sound Buttons Help Different Kinds of Learners?
Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.
Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.
How Can Teachers Get Started Without Overdoing It?
Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:
- Pick one sound for attention and one for celebration.
- Explain what each sound means before using it.
- Preview every sound to make sure it fits the age group.
- Keep the volume comfortable for the whole room.
Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.
Features
Arabs in the coalition – yes or no?
By MARTY GREEN The Jewish People are facing a moment of decision today which will define who we are for generations to come. Should we, or should we not, form a coalition government with the Arab parties?
There was a moment in our recent history where we faced a parallel question…or, if not in our actual history, at least in the historical narrative which defines us. I am talking about Leon Uris’s masterwork, “Exodus”. I read it as a teenager, and I can’t imagine that there are many Jews my age whose worldview was not fundamentally influenced by that story.
Our protagonist, Ari Ben Canaan, grew up close to the Arab village of Abu Yesha, where he became close friends with the mukhtar‘s son, Taha. Now, twenty years later, on the eve of the War of Independence, Taha’s father is gone and the young man is now the village leader. Arab irregulars have made themselves at home in the village, and are preparing there for the coming assault on Gan Dafna. Ari goes to see his old friend to ask for cooperation. (I am paraphrasing here:)
“You said we would always be friends.”|
“Times have changed. I am an Arab.”
“You are first of all a human being.”
“What do you expect me to do?”
“If you don’t rein in the irregulars we will have to attack Abu Yesha.”
“Is that what you want to do?”
“What do you expect me to do?”
The two are at an impasse. Then Taha speaks: “You said we were brothers, didn’t you? Well, if that is true, if you really meant it, then give me Jordana. Yes, give me your sister to be my wife; to bear my children…”
Ari’s fist shot out, sending Taha sprawling to a corner. He leaps up and instinctively grabs his knife and raises it towards Ari…
Now, let us pause in the telling, because I remember how I felt when I read this as a teenager. And I feel very differently when I read it today. Who was in the wrong? Was Taha in the wrong for demanding Jordana as a sign of brotherhood? Or was Ari wrong for responding with outrage?
I am all but certain that the answer to those questions is glaringly obvious to everyone who is reading here. And I am further all but certain that half of you choose Answer A and half of you choose Answer B.
Because that is exactly how the Jewish People appear to be divided on the question of whether or not to form a coaltion with the Arab parties who hold the balance of power. And the decision we make will have consequences just as far-reaching as the (fictional) decision made in the spur of the moment 80 years ago in the village of Abu Yesha.
Ari stood there dumbfounded by what he had done, unable to find the words to explain. But Taha understood perfectly well.
“Never mind”, he spoke. “You’ve told me everything I need to know. Now get out of my house, zhid!”
(It happens that the only copy of Exodus in my possession is an old samizdat version from the Soviet Union, kindly given to me many years ago by an elderly Russian immigrant. I couldn’t resist the chance to offer Taha’s final words using that particularly expressive insult from the Russian original. It also explains why my quoted passages are inexact, having passed from English to Russian and back again.)
And what is my point with all of this? It is the question of whether we should offer the Arab parties a place in the coalition government. From reading the online discussions, it is quite clear to me that we are just as divided on this question as we are on the Exodus question…should we or shouldn’t we. And each opposing side is equally vehement in the certainty that they are right.
What I can tell you for sure, is that if we make the choice which I fear, it will be just as it was between Ari and Taha. |If we manage to cobble together a coalition of parties that have nothing in common except a determination to keep 20% of our population out of the seats of power, we will have told the Arabs everything they need to know. I can only hope against hope that Eisenkot has the courage to do the right thing.
Ed. note: If you don’t remember this scene from the movie, that’s because it was only in the book.
