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Rosie Sharp: wife of Four Seasons Hotels founder Issy Sharp lays it all out in her memoir
By BERNIE BELLAN I’m not much for reading autobiographies; I prefer to read someone else’s account of a person’s life because I figure you’re much more likely to find out what someone’s life was truly like when it was written by someone else – warts and all.
However, when I was asked whether I might like to receive an advance copy of the memoir of Rosalie Sharp whose name, to be honest, was unfamiliar to me – but who, I was informed, was the wife of Four Seasons Hotel founder Isadore Sharp – I thought: Sure, it’s always interesting to read of the lives of the rich and famous – and when they’re Jewish and Canadian to boot, let’s go for it.
Now, to be even more honest, as much as I’ve heard plenty about Four Seasons hotels – that they set the standard for service and luxury when it comes to hotels, I had never read much about Isadore Sharp. How much would his wife want to talk about her husband in her memoir, I wondered? And how good a writer would she be?
The answer to the first question is: Quite a bit, while the answer to the second question is that Rosalie Sharp is an excellent writer. No doubt she received quite a bit of help in putting together this very interesting book but, as she explains early on, she has written quite a few books previously, mostly having to do with interior design – which is one of her two utmost passions – the other being painting.
What surprised me most about Rosalie Sharp though is how much her formative years as a young girl in Toronto still leave a strong imprint on her, even today, as she must now be 87. (She completed the book in 2021 when she was 86, she explains.) Isadore, by the way, is 91. They’re both as healthy as one could hope two seniors in their dotage could be expected to be. As a matter of fact, “Rosie”, as she prefers to be known, is quite candid in describing her own health situation. At one point she tells a funny story about having a colonoscopy recently, but while she is driving home in Issie’s fancy Mercedes, she can’t hold it in. She goes on to tell how she hid her accident from Issie when she came home, stripping off her dress without him seeing and running out to the car with a pail of soap and water and cleaning up.
The book is full of interesting stories. Rosie (née Wise) grew up in a very poor household in the 1930s – where there was no telephone, but where the phone book served as a substitute for toilet paper. Her parents lived in a non-Jewish area of Toronto, where they ran a dry goods store. Mr. Wise was also an excellent tailor. As for Mrs. Wise, however, Rosie still has an aversion to soup, she explains, after having grown up smelling her mother’s absolutely horrible broth – which she could never bring herself to taste.
Although the book devotes a certain amount of space to describing Issy Sharp’s much more comfortable upbringing – which Rosie writes about in an early chapter, prior to going into detail about her own much more difficult childhood, the lesson that one takes from reading about young Issy is how brimming with confidence he was, even at a very young age. Not only that, he was extremely good looking – as the very many photographs interspersed throughout the book illustrate.
He was also a terrific athlete. Issy was gifted in so many sports, while Rosie never had the opportunity to take piano lessons, which she so desperately wanted to take as a youngster. She also never learned to swim, she admits, but that didn’t stop her from being a sport and donning a life jacket while going on a canoe trip with the family once – or even waterskiing.
The story how Issy and Rosie met at a wedding makes for a great romantic tale. But Rosie admits that she knew of Issy’s reputation as a consummate ladies’ man – and she honestly doubted that he would remain true to her once they became a couple. There are quite a few instances in the book when Rosie describes her own naiveté about sex – something with which Issy was extremely well versed. (He was 22 when they met; she was 17.) Yet, he was always extremely considerate toward Rosie when it came to the physical side of their relationship. She does reveal though that she became pregnant when she was only 19 and did have an abortion because neither she nor Issy were ready to start a family at that point.
While the book does a good job of delving into how Issy Sharp was an absolute genius when it came to building – not just hotels, but apartment blocks as well, to the point where, as of the date of publication of the book, there are now 134 Four Seasons hotels throughout the world, it wasn’t the pursuit of riches that drove Issy, according to Rosie. They have certainly led very comfortable lives, but the first five years of their marriage were spent living in a very humble apartment, she says, and although they’ve moved several times during their lifetime together, it’s been the building and decorating of homes that has been the attraction for them, rather than the accumulation of “toys.”
In fact, Rosie never cared much about things like cars, she says. In one amusing anecdote she describes her driving in what she thought was a Toyota Land Cruiser for years, only to discover that it had a Volvo logo in it. As a collector though, Rosie has been obsessed with the accumulation of ceramic figures, along with a certain number of paintings, she notes – but it’s her ceramic figure collection, which extends into the thousands, of which she’s proudest.
Early on in life Rosie exhibited true artistic talent. She tells of drawing hand lettered signs for her parents’ dry good store that were so well done that people seeing them thought they had been printed by a machine. Later she parlayed her artistic eye into a love for interior design. Even while she was raising four young boys, Issy encouraged her to acquire a formal education in interior design, which she did. She eventually opened her own interior design firm. Much of her work, as one might expect, was for Four Seasons hotels, but she wasn’t given the work simply because she was married to the boss. Issy pays full credit to the many innovations Rosie introduced into the hotels over the years.
At times though, I must admit I was somewhat bored reading Rosie’s quite detailed descriptions of her projects. While she is certainly extremely descriptive, I’m not sure how much readers really care to read about design – whether it be interior design or the design of ceramic objects. Of course, those are both two of Rosie’s passions – and she is allowed to indulge herself as much as she likes. It’s her memoir, after all.
Where I think Jewish readers of a certain age will find this book most resonating though is when Rosie writes about the many relatives she lost in the Holocaust. There is a great amount of time spent exploring the lives of her predecessors in Poland. Rosie can trace her family roots back to the 1700s. (She also does quite a bit of the same for the Sharp family.)
Both she and Issy grew up in Yiddish-speaking households and Rosie harbours a great deal of nostalgia for those early years. Like most Jews growing up in the 1930s the Wise household was an observant home. (She tells a hilarious story about being sent to a butcher a long way off to buy a chicken for the Friday night dinner, but having the bloody chicken, freshly slaughtered, ooze all over her on the bus ride home.) She also emphasizes how important having regular Shabbat dinners with their family has been for both her and Issy throughout their lives – only to see that disrupted when Covid hit. (As a matter of fact, it was Covid that led to her writing this book, as she found that she had quite a bit more time on her hands than would normally have been the course.) In a departure from her observant upbringing though, Rosie says the only time she sets foot in a synagogue nowadays is during Yom Kippur – and that she doesn’t believe in God.
Interestingly, while Rosie acknowledges the role she’s played for years as the wife of a charming and brilliantly successful businessman, accompanying him on many trips to far off lands where it was her duty to sit through endless dinners with some of the world’s most powerful figures (including one ghastly dinner in Japan where she says the fish that was served was still wriggling!), Rosie hardly sees herself as a society maven. She did her duty – and often contributed to the success of Four Seasons on her own, both as a designer and as the gracious wife of a very powerful man, yet she notes over and over again that she feels most at home in her own house – and there have been many different ones over the years, including a home that they rebuilt from scratch in Palm Springs.
Here’s a description of Issie and Rosie’s harmonious relationship, as given by their son Tony on the occasion of their 62nd wedding anniversary:
“She paints. He promotes. They are full-fledged partners in life.
“Partners in bridge: she is the one who takes the risks and swings for the fences, and he plays more by the book and the percentages, yet rarely an argument, and they regularly place near the top.
“Partners in design…not the least of which is their new bungalow, where our dad concerned himself with light, views, and land assembly, and our mom, the architecture, interior design…Partners in dance. and, can they dance! Partners in fitness – still following Jane Fonda’s Advanced Workout from 1985…
“Partners in philanthropy. Including what our mother considers one of our father’s best achievements: establishing the Terry Fox Run. Proposed in a telegram from our dad to Terry, the run is now the largest single-day fundraising event in the world, having raised $750 million for cancer research.
“And of course, partners as parents. Sharing and living the values that have guided us as a family, and for which we are grateful.”
By this time, if you’ve read this far, you must be thinking: What a perfect couple – and I’m sure they are, but if I could ask two questions of Rosie, they would be this:
You had a son named Chris who died tragically at only age 17 when a melanoma was improperly diagnosed by a doctor. You write so eloquently of what that loss meant to the two of you – as I’m sure it would to any other parents who have lost a child.
But – why “Chris?” I know that it’s not totally unheard of for a Jewish child to be named Chris or Kristina, although from what I’ve read, it’s often when one of the parents isn’t Jewish. But both you and Issy came from traditional Jewish upbringings. Was there a particular reason that you chose to name your youngest son “Chris?”
And, my second question: I had to do some research to see that you and Issy have contributed substantially to many different causes, including the Hebrew University of Jerusalem. But nowhere in your book do I see any evidence that you took a particular interest in philanthropy yourself, especially as it relates to Jewish causes. I would imagine that someone of your renown would have been asked many times to lend their name to a particular Jewish fund-raiser. Perhaps it wasn’t of sufficient interest for you to write about that – or maybe it just wasn’t your thing. But, as someone who espouses the importance of Jewish values so strongly, wouldn’t “tzedakkah” have been one of the most important values? I’m not saying this as a criticism because I see that when you do a search of all the causes to which you and Issy have contributed, the list is a lengthy one. But I’m somewhat puzzled that, other than the Terry Fox Run, there’s no mention of any other cause to which you might have attached yourselves. After all, Issy is worth over $500 million from what I’ve read (while the Four Season hotel chain, which is now owned primarily by Bill Gates – is valued at over $10 billion).
Still, let’ s not let these fairly petty questions detract from what is, on the whole, quite the entertaining read.
“Me & Issy – A Four Seasons Romance”
By Rosalie Wise Sharp
Published by ECW Press, Toronto, 2022
274 pages
Available in both print and Kindle editions
Features
Part 7 of the story of the Winnipeg con man: He meets a fellow psychiatric patient in Victoria Hospital; the plan to bring jets from Israel is brought closer to reality
By BERNIE BELLAN This is the seventh part of a story about a delusional Winnipegger who believes he is someone of great wealth and has spent the better part of 30 years contacting people all over the world telling them that he wants to invest in their businesses or projects. The first six parts of this story are all available to read under the FEATURES category on this website.
Here is part 7 of my story:
As I read through transcripts of conversations I had with the various individuals who would come to play different parts in what is quite a crazy story, some of those conversations were so weird that I wondered why I ever agreed to talk to certain people.
One such conversation took place with someone I’ll call Jack. Now, while Jack seemed perfectly nice, just like Rick, Dan, and Bob before him, the conversation veered off in crazy directions.
It was Rick who had told me about Jack, saying that it was Jack who had connected him with Fred Devlin. Jack’s connection to Rick though, as I was to learn while talking with him, was through their mutual interest in cannabis.
Jack said he first met Fred Devlin in 2022 when both were patients in the psychiatric ward at Victoria General Hospital in Winnipeg. There’s no need to go into any detail about Jack’s particular condition, other than to note that he said he suffers from a “seizure condition.”
To treat that condition, Jack explained, he uses cannabis. Here’s how he described what has happened to him when he has had a seizure and has been rendered unconscious: “When I go to the hospital for care, they place me in the psychiatric ward because they believe I’m a street drug user and not someone with a neurological condition that there’s no treatment for.”
So, it was when he was hospitalized following one of those seizures that Jack says he met Fred: “So in the hospital, I met Fred and he seemed like a blessed person, and he talks about helping other people, and he had a business card for a charity, and his theme is Tikun Olam, Repair the World… and he calls his foundation Xanadu Foundation.”
I said: “Sounds familiar,” but what I wanted to know is how he put Devlin together with Rick? I said to him: “Now, because Rick says that you were the common link, that you must have known Rick.”
In his rambling way, Jack explained how he had come to know Rick: “So my workplace, there were gang members and weapons involved, and I intervened, and I had a spinal cord injury, and a head injury, and that was 2005. So I was disabled with a seizure condition.
“Since then, and I came to, and after refusing palliative care, I found cannabis, and that’s what I was prescribed by my neurologist. And that’s how I came to Rick and his website.”
Rick, it turns out, has a very popular website devoted to the promotion of cannabis. He also has a business selling cannabis. (I won’t disclose the name of Rick’s website because, just as I promised everyone else in this story with whom I communicated, I would keep their identities hidden.)
Jack, however, wanted to describe in great detail the medical benefits of cannabis, but I wanted to bring him back to explaining how it was that he put Rick and Devlin together. He said that when he was younger he worked at a gas station and he used to read magazines at night while he was at the gas station. One of the magazines had an article about Fred Devlin. (I referred to that article in the business magazine at the beginning of this story.)
It’s actually quite amazing that having read an article in a magazine over 30 years earlier, Jack remembered the name “Fred Devlin,” but when he met Fred in the psychiatric ward, he immediately recalled that article – and that the article had mentioned Izzy Asper was a mentor of Fred’s.
Jack said he actually knew Izzy Asper (who died in 2002): “I am an acquaintance of Israel Asper and I spoke with him when I was 17 and 18. I spoke with him a number of times. We used to see each other. We used to frequent the same place on Fridays.” (I love his use of the word “frequent.” That’s open to all sorts of conjecture what he meant by that.) “So we would see each other on a Friday -f requently. And we spoke a number of times. And if you’ve ever spoken with Israel Asper, he is clear in guiding.”
I was rather astonished that Jack was able to recall an article he had read some 30 years earlier. I said to him: “And this is some 30 years later, right? So, you remembered Fred’s name from having read that article?”
Jack: “I have been documented with an over 160 IQ, intelligence quotient.” (Who knows? Maybe he was telling the truth. It is rather remarkable that he remembered an article he had read 30 years prior.)
Still, I wanted to get back to how he put Rick and Devlin together. Jack explained: Devlin said he was “looking for a businessman to start a business and bring cannabis as medicine.”
That led to Jack contacting Rick and putting him in touch with Devlin. As I explained in my chapter about Rick, Rick was wanting to expand his publishing business and Devlin had promised him $10 million toward that end.
It was in January 2026, however, that Jack met Devlin once again in the psych ward at Victoria General Hospital. This time though, Devlin blamed his having ended back in the psych ward on Rick, saying “Rick is doing something to harm him (Fred) and his reputation and his (Rick’s) website’s been taken down…“
But, Jack said, he told Fred “I’m not very certain about Rick. So I will not be easily convinced that Rick is doing anything.”
Jack then veered off into a long tangent – something that by this point I had become accustomed to hearing when it came to speaking with individuals who had had an association with Fred Devlin.
It was also when he met Devlin the first time during his stay in the psych ward that Devlin invited Jack to “join him with his charity foundation.”
As Jack explained: “I’m a Christian man. I’m also a Catholic. I’m also a Baptist and I also love Judaism. So, when it comes to a religion that’s based on Mitzvahs and doing good deeds to help other people, I love that. So, I decided I would help Fred repair the world and try to do something better than is existing right now with him.
“So, we would get together and we started seeing each other and socializing and meeting together regularly. And we’ve been doing that for the past two years, roughly. 18 months, 20 months, somewhere in there.”
Jack went on to describe a story about having bought cannabis for Devlin’s wife who, Jack said, suffers from migraines. He also claimed that “Queen Victoria suffered from migraines and used cannabis daily for a neurology condition. That is historic and documented.”
(A quick check of the internet contradicted what Jack said, although there may have been a glimmer of truth in what he alleged. Here’s what a Google check came up with: “Reports suggest that Queen Victoria may have used cannabis tincture to alleviate menstrual cramps or pain during childbirth, as prescribed by her personal physician, Sir John Russell Reynolds, who frequently used cannabis in his practice. However, these claims are not definitively proven and remain disputed by some historians.)
Jack said he spent $945 on cannabis for Devlin’s wife (That’s some expensive cannabis, I’d say!) “but it was a disastrous for him and his wife. And this is how he has repaid that friendship for everyone with his deceit and fraud.”
Our conversation, which had already been 30 minutes, continued, but nothing else of consequence was said – if anything that I’ve already described of our conversation can be said to have been of any consequence.
The plan to convert Israeli jets for firefighting gets taken very seriously
As I’ve noted several times, Devlin’s background in aviation stood him in good stead when it came to trying to persuade various individuals that he was seriously interested in working with Israel Aerospace Industries. Dan Winthrop, especially, invested a great deal of time in a project that would have seen Israel Aerospace Industries convert jets for use as water bombers, spraying chemical retardants on forest fires.
But, when it came to actually negotiating with someone who had ties to Israel Aerospace Industries it was someone I’ll call Avi who was ready to play a key role in the project.
When I spoke with Avi I promised him I wouldn’t disclose where he lived, what he did for a living, or who it was that he was going to connect to Devlin. Avi was deeply embarrassed at how much he believed Devlin story – and the extent to which he was prepared to help Devlin’s supposed plan through to fruition.
What he did disclose though, was that he had “a personal friend who works for the Israeli aviation and space industry.” He went so far as to say that “she’s in charge of the non-combat aviation side of it, and she’s in charge of North America.” (Bob Anderson referenced receiving an email from this woman, whom I’ve called Dalit Galon.)
Avi said “So, she contacted me and said she has a client who sent, I believe that his name is Dan, who sent his associates to Israel to meet with her and to purchase airplanes.”
I asked: “That would be Dan Winthrop – right?”
Avi: “Correct…And Dan flew and met with her, and he was under the impression that he’s dealing with a serious guy who wants to do good to the world as a foundation, and he is going to use those planes to fight fires – all over the world.”
I was a little confused as to the timeline when all this occurred because when I had spoken with Dan Winthrop, he had mentioned broaching an idea to Devlin in 2021 that Devlin said he really liked and wanted to put up money to see that idea go forward. But, when I spoke to Dan he said he didn’t want to get into specifics about that idea, beyond saying that Devlin steals other people’s ideas.
Now, however, after listening to Avi, I was beginning to understand just what Dan’s idea had been, so I said to Avi: “Let’s just go back. When is all this happening? What year are we talking about?”
Avi answered: “Everything is the last two years.” That would mean that it took some time for Dan to find someone in the Israeli aerospace industry who would give serious consideration to his proposal.
As Avi reiterated, “So she called me and says, this guy came, he’s representing a serious guy who has the means and wants to do good for the world, and wants to purchase those planes to fight those fires. That’s it.”
The woman Avi was talking to then asked her whether he could give Avi’s number to Devlin, noting that “he (Devlin) said he loves Israel like you, and would it be okay if I give him your number?” (I should note at this point that Avi is very well connected, both to Israeli businesspeople – and to people in the government, including some very high placed politicians.)
Devlin did call Avi, as Avi explained: “He would be calling me. I didn’t call him. He would call me twice a week, three times a week and just ask me personal questions, talk to me. And then he mentioned, if there’s anything that I can do to help Israel or to help something with Israel, let me know.”
At that point Avi said the conversations with Devlin shifted to discussing a documentary movie someone wanted to make about Jews helping Israel. He said he told Devlin about that idea for a movie and Devlin said he wanted to be involved in that, too.
Eventually, we returned to discussing Devlin’s plan to convert Israeli jets so that they could be used for firefighting. Avi told Devlin that he would help to set up some meetings for him with important Israeli officials, but at that point he asked me to stop recording.
Although he asked me to stop recording Avi didn’t say that he wanted to go off the record. What he said next really floored me. He said that he had actually gone so far as to set up a meeting between Devlin and Israeli Prime Minister Netanyahu. To Avi’s great relief, however, Devlin bowed out of flying to Israel to meet the prime minister, so the meeting was cancelled long before it was supposed to take place. He added that he would have been terribly embarrassed had Netanyahu actually shown up for a meeting, only to find that Devlin hadn’t come.
Avi admitted that it was only quite recently that he realized Fred Devlin was totally delusional, but unlike some of the others whose stories I’ve related thus far, he didn’t spend nearly as much time talking to Devlin as others had. Or course, he realizes now that whatever time he did spend was totally wasted but, as you’re about to read, beyond having spent time talking to Devlin, it didn’t cost him financially.
Coming next: The con man convinces someone to stop paying their debts – promising him a big payday around the corner
Features
ESports Meets Casinos: Overview of Bet Sport Gaming
ESports has become part of the interactive entertainment of online casinos. In fact, many fans already have the opportunity to use Dragonia Casino Bet Sport options while watching the matches of their favorite teams. The hybrid entertainment model opens up many possibilities and increases audience engagement. When video games intersect with betting, it creates a unique collaboration where participants have the opportunity to get a completely new experience right in their own home. At the same time, you can continue to enjoy the usual viewing of familiar tournaments and competitions.
How ESports and Casinos Interconnect
ESports has become a multi-billion-dollar industry that attracts spectators. Traditional casinos are focused on luck. But now they are introducing additional methods of encouraging their customers. Among such options, eSports events deserve special attention. Such bet sport offers combine the usual excitement with an element of competition. The structure of the casino entertainment provides participants with the opportunity to test their skills and reveal their own hidden talents. There are several forms of integration of eSports mechanics into the structure of a classic online casino:
- Competitive betting. Online casinos provide the opportunity to bet on eSports tournaments, which is similar to the usual sports betting. In addition, the possibilities are significantly expanded compared to simple viewing platforms.
- Skill-based casino games. Games inspired by eSports encourage players to actively participate in what is happening on the screen. The games reward the player’s results with certain prizes.
- Interactive arenas. Some casinos broadcast eSports events in real time. This allows players to follow the games directly online, which creates a feeling of real participation in familiar entertainment.
- Cross-platform interaction. Online casinos are introducing eSports-style leaderboards and achievements to attract more participants.
Such innovations appeal to new participants. Cultural changes are part of the development of the infrastructure of the classic casino, and eSports fans find a new environment for entertainment and communication.
Growth of ESports Betting
Global eSports revenue in 2025 exceeded $1.5 billion. Each bet sport option has made a significant contribution to the development. Surveys show that over 60% of players will express interest in betting on eSports, which reflects the demand and the need to develop an updated infrastructure for participation.
ESports events attract 15-20% more new participants compared to conventional casinos. The eSports betting market will exceed $20 billion by 2027, according to analysts’ forecasts, which encourages new participants to more actively watch tournaments and participate in various types of activity.
Why Fans Choose ESports
Bet sport gambling is gaining popularity. This is due to several reasons. For example, large casinos in Las Vegas and Macau now host full-fledged eSports tournaments alongside traditional entertainment. Venues are also experimenting with separate fan zones where sports betting and classic gambling are available.
Some of the most popular eSports disciplines are League of Legends and Counter-Strike: Global Offensive. Some online casinos even introduce eSports mechanics into slots so that players can try something new.
In short, the intersection of eSports and casinos is a natural development of the industry. Competitive play and an optimized betting system create a comfortable environment for true fans who want to diversify their leisure time.
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Card Game Traditions: Complete Review from Casino Online Lolajack Experts
Card games have been around for centuries. They are constantly evolving and improving. For example, there are now many different formats of online games available. On sites like casino online Lolajack https://Lolajack.com/ca/, you can choose a title according to your preferences and skills. The traditions of card games date back to ancient times. To better show yourself, it is worth familiarizing yourself with these features. This way, you will gain experience, have a good time, and get acquainted with something completely new.
Roots of Card Games
Card games directly reflect cultural identity. They have a unique mathematical structure and thoughtful moves that make even professionals think. Depending on the tradition, the rules differ, but the basic principles always remain similar. Each game has a unique origin:
- Poker. It originated in the USA back in the 19th century. During its existence, many variations of gameplay have appeared. It combines risk, strategy, and psychology; therefore, it requires high skill from each player.
- Baccarat. This game has ancient origins. It appeared in the 15th century in Italy, after which it spread throughout Europe. Now it is the basis of any operator like casino online Lolajack.
- Rimmy and bridge. Card games require the cooperation of participants, so coordinated communication is important here.
- Blackjack. This is the perfect combination of skill and chance. The player needs to learn to make decisions quickly and monitor the circumstances.
Card games have their own origins and characteristics. Currently, they are an integral part of any online casino, offering a wide range of opportunities for participants.
Why Card Games Are So Popular
Experts from casino online Lolajack emphasize the importance of card games in many cultures. For example, poker remains the leader for a reason. There are more than 100 million active players worldwide who compete and work on their skills. Blackjack also does not lag behind the trends. The level of participation exceeds 40% of regular online casino users.
Every year, the level of online card games grows by 10%. This is possible due to digitalization and increased player awareness. In addition, seasonal events also increase the involvement of participants during peak periods.
Traditions of Card Games
Unique events attract the attention of fans. For example, the World Series of Poker attracts not only participants but also millions of viewers around the world. Sites such as casino online Lolajack also give participants the opportunity to try their hand and compete with professionals.
Baccarat is associated with high stakes. This is especially noticeable among the Asian audience, who like to put probability theory into practice. Blackjack also has an appeal among math lovers. The probabilities of the model and observations directly affect the decisions of players. Online casinos strive to ensure that participants have the opportunity to communicate and find an activity option according to their own preferences.
As a result, card games remain the true leaders of the gambling market. They not only entertain, but also develop attention, perseverance, and social skills. A large selection of various variations of classic games allows you to choose the version that suits your preferences. Developers do not lag behind trends and do everything possible to surprise fans.