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Rube Helman: Last of the Jewish travelling salesmen?

By MYRON LOVE At the age of 91, Rube Helman remains one of the last of a dying breed: a travelling salesman. It was only two years ago that the long time Garden City resident closed his office at the Marlborough Hotel.
In the middle years of the last century there were a number of occupations that could be considered Jewish niches. In that era, you could find a Jewish-owned grocery store in virtually every neighbourhood in Winnipeg – often with the family living behind the store. And every town or smaller city on the Prairies would have had one or more Jewish-owned and operated general stores/clothing stores.
In Winnipeg – and across Canada – the garment industry was dominated by Jewish entrepreneurs who hired many Jewish immigrants to work for them – and the upholsterers were largely Jewish. So it stands to reason that many of the middlemen connecting Jewish businessmen throughout the region with suppliers would also be Jewish.
“I always liked people and liked to talk to people so I was a natural,” Helman says of his lengthy career in sales.
The proud Winnipegger’s life has mirrored much of the historical Jewish experience in our city. He was born in the early years of the Depression to Polish Jewish immigrants, Abe and Sarah, and grew up on Flora and Powers – the heart of the Jewish North End. While he didn’t attend Jewish school, he received his Jewish learning directly from the esteemed Rabbi Brickman – who was also a shoichet on Flora Avenue.
After graduating from Grade 11 – the last year of high school for most in that era – at St. John’s, Helman recalls his mother urging him to get a job – rathet than trying university – to help support the family. His first job was working for Sid Weidman, who had a restaurant supply business.
After a short time, Helman left Weidman and went to work at the Winnipeg Film Exchange. The Film Echange was the clearing house for all movies that were shown in local theatres through Manitoba, Saskatchewan and Northwestern Ontario. And, just as Hollywood and the movie industry in general was dominated by Jewish studio owners, writers, producers and directors, so too were the Winnipeg Film Exchange and local movie theatres – largely led by members of the Jewish community.
“I started at Warner Brothers,” Helman recalls. “After a short time, I learned about an opening at RKO and was hired by Meyer Nakinson. He later moved to J. Arthur Rank Studios where he worked for a Mr. Geller.
“It was a good experience working in the industry,” he says. “I eventually became an office manager.”

However, all good things come to an end and, by the early 1960s, the golden era of movies was coming to an end. “The growth of television hit the movie business hard,” Helman recalls. “My wife (Rita) began urging me to change direction.”
That new direction turned out to be the beginning of a life as a travelling salesman. Helman’s product line initially was Elgin watches. “I got a call from a guy in Toronto by the name of Roy Frankel,” he recalls. “He was looking for someone to be the Elgin Watch representative in Western Canada. I started on a commission basis. My territory ranged from Thunder Bay to Victoria.”
After 15 years with Elgin, he was approached by the president of Longine to sell that company’s brand of watch. “I was flown to Montreal,” he recounts. “I stayed with Elgin until a replacement could be found. I sold Longine watches for another 35 years.”
Along the way, Helman also added rings and gold to his sales offerings. He tells a funny story about how he came to deal in gold. “I had a heart attack when I was 39,” he says. “While I was recovering in hospital, I got a call from a guy named Louis Brumer, who offered to put me in touch with a fellow in Montreal who was in the gold business. After I was out of hospital, I met the guy from Montreal. We agreed with a handshake that I would be his representative in Western Canada and he also gave me some working capital to get started.”
He says that he continued to deal in gold until the prices “started to go crazy. I had to listen every day to the radio to find out what the price of gold was from day to day.”
Now, as a travelling salesman, Rube Helman wasn’t at home much. “After my heart attack, we bought a cottage at Winnipeg Beach,” he recalls. “The idea was that I would slow down a bit, relax more.”
That didn’t happen. While Rita and the kids (Carla, Mark and Elaine) enjoyed their summers at the beach, Rube, naturally, would be on the road a lot of the time. The lifelong Chevra Mishnayes member did make a point though of almost always being home for Yom Tov.
The impetus for Helman to retire – at the age of 89 – was a notice slipped under his office door by the Marlborough Hotel’s owner that he had sold the building and Rube would have to relocate.
“Rita and I felt that the time had come to close the business,” he says. “It never really felt like a job.”
Although Rube Helman may be officially retired, he notes that he is still available to help out friends and relatives with repairs.
“I know a lot of people,” he says.

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Football: Which team from Israel could we see in the European Cup next year?

With Europe’s club competitions heading into another summer of drama, Israeli football is on the table. The domestic season is done, trophies picked up and now a new batch of clubs can now try their luck against continental competition.

What are the prospects of these teams in Europe next year and who are they? It all starts with Hapoel Be’er Sheva’s title, Maccabi Tel Aviv’s cup win and the competition of the best Israel football teams against each other, as fans look to Champions League on Wincomparator to see what teams are in contention.

How Israel’s clubs qualify for Europe: The 2026-2027 spots

Qualification to join the European elite hinges on the 2025-26 Israeli Premier League table and the Israel State Cup. Israel will have one Champions League spot, one Europa League spot, and two Europa Conference League spots in 2026-27.

That means the league winner gets into the Champions League, the State Cup winner goes on to Europa League qualifying. The next eligible league’s finishers take the Conference League slots. It’s a good model as it provides a tangible reward for consistency at home, while at the same time demonstrating the importance of each playoff game. A top three finish can help a club’s summer, bring in better players and provide fans with a European tour before the next season’s start.

The Champion’s quest: Israel’s hope for the Champions League

Meet the 2025-26 Premier League winner: Hapoel Be’er Sheva

Hapoel Be’er Sheva have qualified for Israel’s Champions League after their Israeli Premier League title win with 79 points scored in 36 games. Ran Kozuch’s side closed the gap on the three-point lead but also showed significant strength in the attacking phase to secure a win in a crucial championship round with Beitar Jerusalem.

Their challenge also comes as their reward. Hapoel Be’er Sheva are only expected to begin in the second round of the Champions League, not the league round. To get to the main competition they need to pass through the first round of the other national champions in two-legged ties, and their seeding, fitness and sharpness in early-season competition could be a game breaker.

While the club has experience in Europe and a rabid Turner Stadium following, the path is tough. It takes one bad outing to wipe out a year’s worth of work. However, as long as the bedrock remains the same and they are able to put some depth into the team, the champions have the balance to fight.

Battling in the Conference League: Israel’s other European contenders

The State Cup winner and league runners-up

Maccabi Tel Aviv go to Europe after the Israel State Cup final 2-1 win against Hapoel Be’er Sheva at Teddy Stadium, Jerusalem. That win denied Be’er Sheva a home double, and also meant that Maccabi got into the Europa League qualifying, where they were put in the second qualifying round thanks to access-list rebalancing.

The Conference League qualifiers are Beitar Jerusalem who finished second in the league with 76 points, and Hapoel Tel Aviv who finished fourth with 60 points. The importance of Maccabi Tel Aviv’s cup victory lies in the fact that it unlocked the rest of the way in the league. Beitar’s season was particularly impressive as they scored 78 goals and lost just four matches. On the other hand, Hapoel Tel Aviv managed to remain above Maccabi Haifa in the final table standing, earning them a well-deserved European berth.

The Europa Conference League is no consolation prize for these clubs. It’s a realistic platform. Although there are still a few hurdles to navigate, Israeli sides consider this competition to be the most realistic one for European football in the autumn.

A look at past successes and future hopes

This group has reason for belief, based on recent history. Israeli teams can make significant nights in Europe, and Maccabi Haifa did just that, when they made it into the Champions League group stage in 2022-23, and then impressively took out Juventus 2-0 in Haifa.

There is significant monetary and sporting worth in qualification. A UEFA cup can make a difference to a club, as can better attendance, TV coverage and recruitment opportunities. The early storylines will be the draw for Hapoel Be’er Sheva in the Champions League, as well as Maccabi Tel Aviv in the Europa league and the two Conference League routes — Beitar Jerusalem and Hapoel Tel Aviv. They all have tricky paths to follow, but all four provide Israeli football with a realistic European presence next summer.

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At one time one entire block of McAdam Ave. was almost totally Jewish

McAdam Avenue circa 1962

This story originally appeared in a November 2014 issue of The Jewish Post & News:

1994 McAdam Ave. reunion (names inside story)

By GERRY POSNER (This story first appeared in November 2014.)
Once upon a time when life was simpler and gentler, there was a street in the north end of Winnipeg which was like all other streets in the city except in one significant way. Everyone, but for one family, living on McAdam east of Main Street was Jewish.

(more…)

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Cheap Weed In Canada: A Smart Shopper’s Guide

Cannabis products with price labels on a Canadian dispensary shelf

Since legalisation, cannabis has settled into Canadian life as an ordinary, regulated purchase. And like groceries or gas, the price can vary a surprising amount from one shop to the next once you start comparing.

For a lot of buyers, that has turned the focus to value. Affordable options like cheap weed prove a lower price and a tested, quality product can go together. This guide explains how to shop smart in Canada without cutting corners.

Why Has Affordable Cannabis Become So Popular?

Because the novelty has worn off, and buyers now shop like they do for anything else. In the early days, people paid whatever the new legal stores asked. That has changed.

A few things drove that shift:

  • A maturing market, with more retailers competing on price.
  • Online sellers, whose lower overhead keeps costs down.
  • Savvier buyers, who now compare rather than grab the first option.
  • A wider range of formats and budget-friendly bulk sizes.

The result is a real focus on getting value for money. Crowdsourced figures put the early average near $6.85 a gram, and cannabis price data from Statistics Canada shows how legal and illegal prices have differed since 2018.

That gap is exactly why shopping around pays off. A careful buyer can pay noticeably less than a careless one for a comparable product. The sticker price is only where the comparison starts.

How Do Canadians Shop for Cheaper Weed?

With the same care they bring to any regular expense. A handful of habits make the biggest difference. These are the ones worth adopting:

  1. Compare the per-gram price. It is the only fair way to weigh two options.
  2. Buy larger formats. Bigger quantities almost always lower the unit cost.
  3. Skip premium markups. Plain flower beats pricey pre-rolls for value.
  4. Watch for sales. Online retailers run them often, especially on holidays.
  5. Match potency to the plan. A stronger product means you use less each time.

None of these involve settling for a worse product. They simply put your money to better use, the same way you would stretch your money on any other purchase. The cheapest sticker is rarely the best value, and the priciest is seldom worth it.

The same logic applies whether you shop in person or online in Canada. Read the label, weigh the cost per gram, and let the numbers guide you rather than the branding.

Is There a Catch With Low-Priced Cannabis?

Not in the legal market, which is the part newcomers miss. In Canada, every legal product is tested and labelled to the same standard, whatever it costs.

That means a budget option from a licensed seller has cleared the same checks as a premium one. It is screened for contaminants, and its potency is verified. Price reflects branding, packaging, and store margins far more than basic safety.

The genuine differences are in the finer points. Premium flower might offer a better aroma or a richer flavour, and some formats simply cost more to make. For everyday use, though, a well-priced choice usually performs just fine.

The real catch is buying outside the legal system. Health Canada’s overview of the Cannabis Act is a sensible read on what legal really means. Buying legal protects you, not buying expensive.

What Makes a Cheap Purchase a Smart One?

A couple of quick checks, mostly. A real bargain holds up to a second look, while a false one does not. The table below shows what to weigh.

CheckWhy It Matters
Is the seller licensed?Only legal retailers guarantee tested product
What is the per-gram cost?The headline price can hide a weak deal
Is potency on the label?Higher strength can stretch your money
Are there bulk or sale deals?These usually beat single-unit pricing
What does delivery cost?Shipping can erase an online saving

Any shaky answer there is a reason to pause. A licensed seller with clear pricing and labelling is the safe choice, while a suspiciously cheap unlicensed source is not. The legal age applies regardless, at 18 or 19 depending on the province.

Treat cannabis like any other considered purchase. Compare, check the details, and let value rather than habit lead the decision. That is how modest savings add up across a whole year.

Before You Buy

  • Cannabis prices vary widely by retailer, format, and store overhead.
  • Comparing the per-gram cost is the fairest way to judge value.
  • All legal Canadian cannabis is tested, so cheaper is not unsafe.
  • Bulk buys, sales, and plain formats keep spending down.
  • Always buy from a licensed source, and factor in delivery fees.

Photo by Jakub Zerdzicki on Pexels

Alt text: A shopper comparing prices online at home

Smart Savings, No Compromise

Buying affordable cannabis in Canada is not about chasing the lowest number you can find. It is about understanding what shapes the price and shopping with a little intention. Stick to licensed, tested products, compare the real cost per gram, and lean on bulk deals and online pricing. Do that, and an affordable choice stays a smart one, purchase after purchase.

Frequently Asked Questions

Is Cheap Weed Safe to Buy In Canada?

Yes, provided it comes from a licensed retailer. All legal cannabis in Canada is tested for contaminants and labelled for potency, regardless of price. A lower cost usually reflects branding and overhead rather than weaker safety, so a budget option from a legal seller is still a safe one.

How Do I Find the Best Cannabis Deals?

Compare the per-gram price, buy larger formats, and watch for sales from online retailers. Checking potency against price helps too, since a stronger product can mean you use less. The key is shopping deliberately instead of defaulting to the same brand or store each time.

Why Is Cannabis Cheaper Online?

Online sellers usually carry lower overhead than physical stores, and they run sales and bulk deals more often. That lets them price competitively while still selling tested, legal product. Just remember to factor in shipping, which can offset the saving on a small order.

Does Paying More Mean Better Cannabis?

Not necessarily. Price reflects branding, format, and store margins as much as quality, and all legal product meets the same testing standards. Premium options may offer a better aroma or appearance, but a well-priced choice often works just as well day to day.

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