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As day school educators gather, focus is on investing in leadership and creativity
When Rabbi Adam Englander arrived at a recent national gathering in Denver of Jewish day school and yeshiva educators, he had a good sense of what conference sessions he wanted to attend and whom he wanted to meet.
But it turns out that one of the most valuable benefits Englander experienced at the Prizmah educators conference were the serendipitous encounters he had with colleagues and the new opportunities for collaboration and creativity they presented.
As head of school at the Hebrew Academy of Long Beach, or HALB, in Woodmere, New York, Englander’s main focus usually is what’s happening at his school, not elsewhere. But at the conference he met with two colleagues with whom he shares a leadership coach, they created a WhatsApp group chat for sharing ideas, and Englander soon walked away with a new idea for a dynamic workshop to run with his leadership team this summer.
“Already just from this group I have an amazing idea,” Englander said. “That kind of good stuff can happen where you might meet someone who is like, ‘Oh, yeah. I have the same problem as you.’ Now you are connecting with some principal from San Francisco whom you’d never have met in a million years.”
He added, “Day school leaders really need to take the time and energy to invest in themselves, and their own growth.”
“Creative Spirit” was the theme of the conference in January organized by Prizmah: Center for Jewish Day Schools, the national network organization that was created several years ago through a merger of five different day school organizations. The conference in Denver drew more than 1,000 professional and lay leaders from over 200 Jewish day schools and yeshivas across North America. It was the third-ever iteration of Prizmah’s national conference.
With tens of thousands of students spread out over hundreds of schools across the continent, day schools have become laboratories of creativity: for learning, for Jewish action, even for tackling societal challenges.
“Jewish day schools are inherently creative places,” said Prizmah CEO Paul Bernstein. “The exceptional level of shared optimism and imagination around the bright future of Jewish day schools was palpable at the conference. Day school leaders clearly share a belief and innovative determination in the opportunity to grow enrollment in the next decade — by promulgating the value proposition of Jewish day school, ensuring a pipeline of excellent educators and addressing the challenge of affordability.”
A salient example of creativity in action is how day schools adapted to the Covid-19 pandemic, not just adjusting to remote learning and figuring out how to return to classrooms safely, but in reconfiguring teaching approaches to suit different kinds of learning.
“Because of schools’ creativity, and because of the way that different stakeholders in schools — from administrators to teachers to parents to students — were able to work together, they solved these brand new problems we hadn’t seen before,” Bernstein observed.
Another area of tremendous creativity is how Jewish schools are managing the challenges of affordability: Day schools are almost entirely privately funded, tuition is a barrier for many families, and yet tuition fees alone are insufficient to cover costs. In recent years, some schools have adapted innovative and flexible fee models, from setting tuition based on a fixed percentage of a family’s income to using Jewish community grant funding to cap tuition for new families.
Much of the conference was devoted to ideas for the future of Jewish day school education, covering everything from curricula to leadership to finances. One main area of focus is recruiting and retaining quality educators and school leaders.
Debra Skolnick-Einhorn, head of school at the Milton Gottesman Jewish Day School in Washington, D.C., who spoke on a conference panel about professional development, said she believes the key to better educator retention is improving compensation and benefits, providing more opportunities for professional growth, and expressing more gratitude toward staff.
Tal Ben-Shahar, an American-Israeli bestselling author who teaches about the psychology of leadership, spoke at the conference about the importance of investing in leaders.
“It’s important to focus on self-care for the teachers, invest in people in the field,” Ben-Shahar said. “It’s critical to treat teachers well, keep them involved, treat them as professionals, and value their opinions.”
“Jewish day schools are inherently creative places,” said Prizmah CEO Paul Bernstein at the organization’s biennial conference in Denver, January 2023. (Courtesy of Prizmah)
John D’Auria, a professor at the University of Pennsylvania and author of four books on leadership, spoke about how great leaders focus on mutual learning — getting colleagues to share and learn from one another — rather than top-down leadership. It’s an approach embodied by many day school curricula, which focus on collaborative and experiential learning.
At the conference, Lisa Kay Solomon, Louie Montoya, and Ariel Raz from Stanford University’s d.school K12 Futures team offered an art project dubbed Hall of Descendants where participants could create a portrait and message for future children and educators.
“While we can’t predict the future, we know it’s going to be filled with a lot of uncertainty, complexity and tensions that we can’t solve,” Solomon said. “The hall creates a relatability to that distant time travel and a sense of responsibility about what we might do today to serve that future descendant.”
Brad Phillipson, head of school for the Jewish Community Day School of Greater New Orleans, said he found the Hall “a powerful exercise in prioritizing the values with which I most closely identify, personally and professionally, and in contemplating the world I want to pass along to future generations — through our students, through my child, and, indirectly, through what my students, and my daughter, will teach their children.”
Tal Grinfas-David, who led a session at the conference on creative leadership and Israel, said it’s important for leaders to take risks. More often than not, she noted, leaders can be “risk averse to placate, to take safe pathways.”
Grinfas-David, who is vice president of outreach and pre-collegiate school management initiatives at the Atlanta-based Center for Israel Education, turned to Israeli history for examples of leadership that educators could emulate.
“What I wanted them to see was examples of courageous leadership and risk taking and where that could lead,” Grinfas-David said. “Hopefully, they see that leaders of Israel have had to strengthen the future of the state regardless of the circumstances, just as the school leaders need to leave behind a legacy of a stronger institution.”
Bernstein, Prizmah’s CEO, said that the recent gathering underscored how important collaboration is to Jewish education — and that regardless of location or denomination, colleagues have a lot to learn from each other.
“What we are seeing is that when Jewish day school leaders come together, whether you are Orthodox, Reform, Conservative, pluralistic, or nondenominational, whether you are from the Southwest or the Northeast, from the U.S. or Canada and beyond — there is so much more that unites than divides,” Bernstein said.
Prizmah’s next conference will be held in the winter of 2024.
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The post As day school educators gather, focus is on investing in leadership and creativity appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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