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Friends, colleagues and fans remember Rabbi Harold Kushner, whose voice ‘will continue to resonate’
(JTA) — Rabbi Harold Kushner was often identified as the author of “Why Bad Things Happen to Good People,” when the correct title of his best-selling 1981 book is “When Bad Things Happen to Good People.” The book was never meant to provide a definitive solution to the age-old question of theodicy — why God permits evil or suffering — although he proposed an answer.
Instead, the book was, like Kushner’s rabbinate, a call to action. As he told an interviewer in 2013, “An idea that is probably more emphasized in Judaism than in any of the Christian traditions is to minimize the theology and maximize the sense of community.” That is, when bad things happen to good people, it is a religious community’s responsibility to offer them the compassion and solace they crave in the form of chesed, or acts of loving-kindness.
When Kushner died Friday at age 88, it led to an outpouring from readers, friends and colleagues who experienced that compassion and solace first hand, or felt they knew him through his writing. Beyond that first book, which sold millions of copies worldwide, Kushner was an admired rabbi at the Conservative Temple Israel in Natick, Massachusetts, taught at several universities, and wrote over a dozen books.
The Jewish Telegraphic Agency collected a number of the responses that appeared online and solicited others. A sampling of reminiscences about Kushner appears below.
Rabbi Mark Cooper, Riverdale, New York: My rabbinic career began in 1985 when I became associate rabbi to Rabbi Harold Kushner at Temple Israel of Natick. Fresh out of rabbinical school, there was much to learn and experience in order to fully embrace the demanding role of being a congregational rabbi. As I look back on the six years I spent with Harold, I can’t imagine a more nurturing or supportive start to my rabbinate.
Harold showed me what an excellent sermon looks and sounds like (not that most rabbis would ever be able to come close to the quality of homiletics that he possessed), how to use humor to connect with a congregation, how to console someone who has suffered a tragedy, and how to work with lay leaders and volunteers. He created space for me to experiment and grow in a congregation he had spent years building. And he did this always with a gentle kindness that came naturally to him.
Harold saw me not as a solution to his busy schedule, and not as someone to do the legwork he was now unavailable to do. He saw me as someone he could teach, someone to help shape and direct to be the kind of rabbi he knew others would be proud of. Harold befriended me, invited me to get to know him, and I quickly came to feel that he genuinely cared about me, about my wife Amy, and about the children we began to raise while in Natick.
(Cooper spoke at Kushner’s funeral on Monday in Natick; above are excerpts from his remarks.)
Mary Jo Franchi-Rothecker, Ontario, Canada: When I read “When Bad Things Happen to Good People” in 2008, I was able to start thinking and analyzing about recent, extremely challenging events in my life. I lost my father in late 2007, lost my 20-year legal career and was in a financial nightmare. Rabbi Kushner’s writing (I went on to read “Overcoming LIfe’s Disappointments”) gave me hope, insight and a path to “being my best self.” I am forever grateful.
Rabbi Jill Jacobs, CEO, T’ruah: The Rabbinic Call for Human Rights: Rabbi Kushner was the rabbi of the shul where I grew up. By the time I was there, he was already famous, and mostly not in the day-to-day running of the shul, but he and his wife Suzette were almost always there on Shabbat, sitting quietly in the back (and of course he would give powerful sermons on the High Holidays, which even the teenagers would come in to hear). And he was an important mentor for me throughout. When I was in college at Columbia, we loved to compare notes on the core curriculum (which hadn’t changed that much in between) and then we had many conversations as I made the decision to go to rabbinical school, and as I made my way through and beyond. He truly modeled what it meant to be a rabbi, and his voice — both for those of us fortunate enough to hear it directly and the millions who read his books — will continue to resonate.
Rabbi David Wolpe, Sinai Temple, Los Angeles: I always learned from Rabbi Kushner and he was very kind to me and I had wonderful exchanges with him, but the thing that most impressed me was this: When I was on book tour, the same drivers would take other authors in various cities. So I heard about the conduct of various authors, especially when they were unkind to the drivers, as too many were. Yet over and over again people would ask me if I knew Rabbi Kushner and say how unfailingly kind he was to the drivers, the hotel clerks, to everyone. I felt proud and grateful to have such a representative of our people, and we will all miss him very much.
Michael and Zelia Goodboe, Palm Beach Gardens, Florida: I praise God for the goodness of Rabbi Kushner. I am Catholic, but I have come to value Judaism even to the point of attending (with my wife) classes at a Miami synagogue to get to really know Judaism, because of the good rabbi’s influence. Some people are just blessings in this crazy world. He was truly among the Righteous who left the world in much better shape than he found it! We have lost a great person.
Rabbi Eric Gurvis, the Mussar Institute, Sherborn, Massachusetts: I literally learned of the death of my colleague and teacher, Rabbi Harold Kushner, while quoting him during a graveside funeral last Friday. As I began to share his words, the funeral director let me know that he had died earlier in the day. I paused, collected myself and continued to cite his teaching.
My journey intersected with Rabbi Kushner on numerous occasions, the first while I was serving as rabbi in Jackson, Mississippi. A member of my congregation brought him to speak to a group from across the Jackson community. “Who Needs God,” still among my favorites of his books, had just been published. He was so gracious and kind to this young rabbi he’d just met. He always was.
Fast-forward to my time in Newton, Massachusetts. I had invited Rabbi Kushner to speak at my congregation. I don’t even remember what topic we had agreed upon. His talk came just days after a tragedy in our community, in which four middle school students were killed in a bus crash on a school trip. He asked me, “What would you like me to do?” I replied, “I am so grateful you are here. Please be you, and let us be lifted by whatever you wish to share with us.” And it was so, as it has been for so many of us over the years of his teaching, preaching and touching.
Rabbi Vanessa Ochs, professor of religious studies, University of Virginia: It was Rabbi Harold Kushner who taught us, in his thought-changing book, “When Bad Things Happen to Good People”: “I don’t know why one person gets sick and another does not. … I cannot believe that God ‘sends’ illness to a specific person for a specific reason.”
As we know, Jews do not interpret the Torah in a literal way. While the Torah’s God sends down punishment, Kushner’s interpretation of God does not. Kushner’s God does not punish us to teach us lessons. His God does not give us only as much as we can handle. Bad things happen. We have terrible losses. They just happen.
So where is God when we are grieving? For Kushner, this is certain, and his theology is compelling: God is with us when we grieve. God is with us when our communities organize to support us as mourners (and beyond) and when total strangers hold us up with random acts of kindness.
Rabbi Ron Kronish, Jerusalem: Rabbi Harold Kushner played an important role in my life and the life of my family more 40 years ago. In 1977, when our second daughter was born with a form of dwarfism, my wife Amy and I went to visit him and his wife Suzette in their home in Natick, Massachusetts. We were living nearby in Worcester at that time. That was a short time after their son, who was a boy with short stature, had tragically died.
Rabbi Kushner welcomed us warmly into his home and counseled us with empathy and compassion. He didn’t make us feel that he was going out of his way to meet with us or that he was meeting with us just because I was a rabbinic colleague. He was simply understanding, gracious and accommodating.
I can say that the spiritual and practical advice that he gave to us stayed with us for many years. We have always been grateful for it.
By the way, our daughter with short stature grew up to be a wonderful human being and a great rabbi-educator at the Heschel High School in New York City. Coincidentally, one of her former interns, who is now a teacher at the school, is Rabbi Kushner’s grandson! So the legacy continues to be a part of our family.
Rabbi Noam Raucher, Los Angeles, California: After reading “When Bad Things Happen to Good People,” I remember being excited to meet Rabbi Kushner. As the president of Hillel at Hofstra University at the time, I was responsible for escorting Rabbi Kushner through campus before his speaking engagement.
That was a big day at Hofstra, too. The men’s basketball team had made it to the 2001 NCAA tournament, and we were playing UCLA in the first round. As we walked through the student center, Rabbi Kushner heard the students cheering on our team and asked if we could stop to watch the game with them on television.
We stood in the back of a sea of student bodies, who would jump and shout with every shot made or blocked. I watched Rabbi Kushner as he watched the game. He stood there, tall and attentive, with his hands clasped behind his back. He had a grounding peacefulness about him. Every time the crowd grew animated, he just stood there, stoic and watching it all for the sheer enjoyment of being present for the experience.
That image stands out as I think about all the commotion I have, or will, face in my life. There will be successes and failures. Rabbi Kushner taught me to appreciate being here for all of it.
Irving Pozmantier, president, Pozmantier, Williams & Stone Insurance Consultants: For several years, it was my privilege and honor to serve with Rabbi Kushner on the board of directors for List College of the Jewish Theological Seminary. His brilliant mind was matched only by his personal warmth which made every meeting an uplifting experience. On a few occasions, we shared taxi rides to the airport during which we had an opportunity to share information about our lives and experiences. Each of those personal talks left me with feelings of gratitude for the opportunity to know someone of such innate decency and kindness. When my first wife died, he was one of the first persons to call and offer condolences. His incredible ability to express compassion was never more meaningful.
Jim Rigby, pastor, St. Andrew’s Presbyterian Church, Austin, Texas: What some critics of religion do not realize (understandably) is that people like Rabbi Kushner are trying to help dying and traumatized people make sense of their lives. It is a good thing to be scientific, but if someone is actively dying or traumatized we must enter their worldview to be helpful.
Reason and science are marvelous goals, but they can feel strangely irrelevant to someone lost in a waking nightmare. Before a terrified heart can hear an important truth it must first be healed of its fear. For me, religion has been the art of cave diving into someone else’s nightmare, learning the language of their heart, and then cheering them on as they climb out of their own private tomb and into the common light.
I will never forget sitting in a pastoral care class taught by seminary professor Will Spong (the brother of the late John Shelby Spong, bishop of the Episcopal Church). One of the students had debunked the simplistic religion of a dying patient. Suddenly, Dr. Spong began to shake like Jeremiah in an earthquake. Will’s face turned beet red and he shouted at all of us, “Don’t you dare kick out someone’s crutch unless you’ve got something better to replace it with!”
My life as a heretical minister began that year of chaplaincy. I realized theology born of abstraction was like a personal life jacket that kept me from entering the depths of another person’s fears and uncertainty. I could not descend into another person’s hell unless I could detach from my worldview and enter theirs.
What a gift it has been to be invited into peoples’ traumatic cocoons and to witness them sprouting wings that work in the real world. What a gift to be present when people discover a faith born of science, a hope born of realism, and a love unbounded by any religious creed.
Harold Kushner, Suzette Kushner and Dubi Gordon at Kibbutz Kfar Charuv in Israel. (Courtesy Gordon)
Dubi Gordon, Natick: Rabbi Kushner was my rabbi, teacher, advisor and dear friend. When I was Natick USY president, Rabbi Kushner was deeply involved and took pride that three of us became region officers in one of the most robust chapters in New England. When I helped establish a Judaic Studies program at UMass Amherst and founded Student Struggle for Soviet Jewry in Western Massachusetts, he offered invaluable advice and encouragement.
Rabbi Daniel Greyber, Beth El Synagogue, Durham, North Carolina: As a congregational rabbi, I give copies of his book, “When All You’ve Ever Wanted Isn’t Enough,” to high school seniors before they go off to college and I tell them the story of how my mom gave it to me and how it helped shape my life: endeavoring to live a life of meaning rather than chasing after wealth and things. I would not be a rabbi today were it not for his wisdom.
When I published my own book, I sent him a copy and asked him if he would give me an endorsement for the back cover. He told me he would be honored to read it, but that he hardly ever gave endorsements and was an especially “hard grader” on books that tackled the question of suffering. In the end, he demurred but sent me a long email with praise and constructive advice. It felt like knowing a Supreme Court judge had taken the time to read and respond to something you wrote. That correspondence is a great treasure and honor.
Rabbi Ysoscher Katz, chair of Talmud, Yeshivat Chovevei Torah Rabbinical School: If you study the biography of Moshe Rabbeinu, you notice something surprising in the Talmud. In the Bible, Moses is presented as a jurist; the “law” animates and inspires him. The Talmudic Moses is less of a jurist and more of a theologian, grappling with Judaism’s theological unanswerables.
Personally, I prefer the Talmudic version.
Judicially, his legal philosophy has been supplanted by Rabbinic jurisprudence; biblical “law” has little significance for contemporary jurists. His theology, on the other hand, is as relevant today as it was during the time of the Exodus. The things that perplexed him then still confound us today, many centuries later.
We are told that in every generation there is one person who is imbued with a streak of Moses’ spirit and is charged with carrying on his legacy. In our generation that person was Rabbi Harold Kushner — at least as far as the theological aspect of Moses’ persona is concerned. He too, like Moses, was deeply plagued by the theodicy question, grappling and struggling with it throughout this life.
In traditional yeshivot one is taught that in Talmudic discourse the question is more important than the answer. The sophistication and passion of the inquiry proves that one has truly mastered the material.
That is Rabbi Kushner’s legacy: the anguished question of “Why?!” Why, Hakadosh Baruch Hu, do you allow bad things to happen to good people? How could you?
The validity of Kushner’s “solutions” to this perplexing question can be debated ad nauseam, but the power of his anguished Abrahamic cry — “Is it possible that the judge of the universe would condone injustice” — will outlive him, living in perpetuity as a clarion call to his survivors to do our utmost to eradicate the injustices (natural and man-made) that plague our world.
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How a Jewish, German-averse writer came to love Berlin
Berlin Before and After: A Cautionary Mirror for Our Times
By Wendy Lesser
Harper, 352 pages, $32
For years, Wendy Lesser was a proud, Germany-avoiding Jew with what she calls “an ingrained distaste for the nation that gave rise to the Third Reich.” Then, in 2003, Lesser, founder and editor of The Threepenny Review and a prolific critic and author, was the recipient of a fellowship from the American Academy in Berlin. Those few months in residence started her love affair with that history-embattled city, where she now returns regularly and feels surprisingly at home.
“One of the things I discovered, when I eventually got to Berlin,” she writes in her latest book, Berlin Before and After, “was how deeply Jewish that city’s culture still is. Or…how thoroughly the German and Jewish cultures at one time entered into each other, so that the versions we now have of them…are still colored by that mutual infusion.”
Berlin Before and After is Lesser’s highly idiosyncratic, selective take on the city — as much travelogue as cultural history. Its subtitle, A Cautionary Mirror for Our Times, evoking the civil rights abuses of the Trump era, reveals something of its raison-d’être. But Lesser doesn’t belabor the comparison, by now a cliché of American political discourse. She is at least as interested in the diverse artistic pleasures of contemporary Berlin as in the historical shadows that shape its landscape and personality.
The conceit of the book is simple: Lesser begins with an admiring look at Berlin in the year 1929, which she defines as “the last year in which it was possible to turn a blind eye” to impending disaster. “Runaway inflation, widespread economic despair, and violent social unrest were just around the corner,” she writes, “but they were invisible to most people.”
Lesser skips over the rise of the Third Reich, the Holocaust and the devastation of World War II and resumes her narrative in the contemporary city, with its wealth of museums, memorials and other cultural attractions. An aficionado of Berlin’s public transit, she ends, somewhat bizarrely, by taking readers on an extended bus ride across the city.

Some of the greatest achievements of the Weimar period, she argues, date to 1929. Lesser proceeds chronologically but also associatively, touching on architectural treatises, novels (including Alfred Döblin’s Berlin Alexanderplatz, Erich Maria Remarque’s All Quiet on the Western Front and Vicki Baum’s Grand Hotel), and the photography, paintings, silent film, dance and theater of the era. Though her focus isn’t political, she lauds the achievements of chancellor and, later, foreign minister Gustav Stresemann. She also remarks on the celebrity of Albert Einstein, one of the many German Jewish scientists and intellectuals who eventually found refuge in the United States.
In the section “Berlin Now,” Lesser is concerned with the impacts of two separate, but related traumas: the Nazi era and the Cold War, epitomized by the Berlin Wall dividing the city into east and west. Berlin’s intense memorial landscape has by now been the subject of countless articles and books, but that doesn’t impede Lesser from digging in. “Berlin is the companion who never shuts up, and what it wants to tell you about is itself,” she writes. The city “lives on a daily basis with its history in a way that is true of no other place I know.”
Lesser is right on the big picture. But her patience for dissection of both the history and its memorialization is limited. She rushes through the Topography of Terror museum (admittedly, a heavy lift), built on the site of Gestapo and SS headquarters and the Reich Security Main Office. She has little to say about the German Resistance Memorial Center, another site-specific museum, located in the military headquarters where the failed July 20, 1944, assassination plot against Adolf Hitler was planned. And she contemptuously dismisses what she calls “the self-glorifying architecture” of Daniel Libeskind’s generally acclaimed Jewish Museum Berlin in a single paragraph, without any reference to the many important shows it has mounted over the years or to its revamped (in 2020) core exhibition.
Nor does Lesser explicitly consider the notion of the “counter-memorial” — those self-effacing monuments that serve as a critique of more conventional, celebratory memorials. She nevertheless describes several of them. Among the earliest is Bibliothek, the underground “empty library” memorial on Bebelplatz, commemorating the 1933 book burnings that took place there. She visits Peter Eisenman’s vast, unmissable (and controversial) Memorial to the Murdered Jews of Europe, but makes no mention of its excellent underground museum. She examines the now ubiquitous Stolpersteine (Stumble-Stones), recording the last known residences, deportation dates and fates of Berlin’s Jewish residents, and Renata Stih and Frieder Schnock’s Places of Remembrance, whose playful signs attached to lampposts catalog the plethora of anti-Jewish ordinances enacted by the Third Reich.
She also covers memorials to Germany’s division, including remnants of the Wall, the Stasi Museum, the Spandau Zitadelle (with its collection of “toxic monuments”) and the gruesome Hohenschönhausen Prison, whose brutal past clearly captures her imagination.
Berlin’s greatest draw for Lesser is arguably its culture, though it, too, is inseparable from history. She delves into the art of Gerhard Richter, the music of the Russian-born conductor Vladimir Jurowski, the television series Babylon Berlin, and the literature and film of East Germany.
The resulting narrative is an intellectual potpourri, probably most engaging to those who know Berlin (but not too well) or who might be contemplating a visit. Lesser follows her own wide-ranging curiosity and assumes that we’ll tag along. “Viscerally and consciously, with a kind of self-awareness that is rare in a collective entity,” she writes, radiating enthusiasm, “Berlin has continued to reveal itself to me in ways I never cease to find moving.”
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What Black voters can teach Michigan Jews about Abdul El-Sayed
Jewish Democrats in Michigan face a tough choice. They can vote for Abdul El-Sayed, a candidate whose views clash with their own, or withhold their support for the Democratic candidate for senator in a razor-close election that may determine which party controls the Senate.
In a race where a single percentage point separates the two candidates, and in which Jews make up 1.4% of the electorate, every Jewish vote counts. That’s why it’s instructive to look at the history of another minority voting bloc — Black Americans.
Black Americans have faced a version of the El-Sayed dilemma for a century: Should they support a candidate who is imperfect or even hostile on issues they care about intensely, or hold their noses, be pragmatic and vote for the larger prize of institutional power?
Black Americans “don’t have the luxury of picking a candidate who is purely for their interests,” Sam Fulwood III, a Pulitzer Prize-winning journalist who specializes in race and public policy, told me in a phone interview. “I don’t think there’s ever been a moment in history where there’s been a pure choice.”
I get why so many Michigan Jewish voters see El-Sayed as the ultimate “impure” choice. He said he’d cut off both offensive and even defensive military aid to Israel. He called the Israeli government evil, comparing it to Hamas. He has campaigned with Hasan Piker, the influencer who called Israel “the Jewish ISIS” and said that American Jews bring violence on themselves by supporting Israel.
Amid a storm of criticism and calls to distance himself from Piker, El-Sayed reiterated his support for Jews. “I love and revere Judaism and the Jewish people,” he said.
At the same time, El-Sayed’s progressive stances on health care, education and economic justice and even his sharp criticism of the Israeli government have resonated with some Jewish voters.
Others have been satisfied by his pledges to fight antisemitism and his call for a solution to the Israeli-Palestinian conflict that, in his words, guarantees equal rights “for Palestinians and Jewish Israelis alike.”
“So many young Jewish people are active in Abdul’s campaign, and it’s their Judaism that leads them to that position,” said former U.S. Rep. Andy Levin, a self-described Zionist.
Many Michigan Jewish Democrats remain unconvinced. Just before the High Holidays, dozens of Michigan rabbis and Jewish leaders signed onto a list of “non-negotiable” principles about Jewish safety and Israel that any candidate hoping to earn their support must espouse. The petition, called Non-Negotiable Michigan, didn’t name El-Sayed directly, but it’s clear he was its target.
Ultimatums cut both ways. In setting terms for El-Sayed Jewish leaders have created one for themselves. Elections, despite what we learned in high school, aren’t popularity contests. A vote isn’t an approval. It’s a choice.
The Democratic Jews on the fence over El-Sayed may ultimately be faced, come November, with the prospect of an imperfect candidate representing a wing of the party they fear, versus two more years of a Republican majority that will continue to rubber-stamp the Trump administration’s damage to the economy, democracy, the environment, the social safety net, health care and immigrant rights.
If the choice is novel for many Jewish Democrats, it’s old news for Black Americans.
The dilemma goes back at least as far as the 1936 election, when Black voters shifted to the Democratic Party to vote for Franklin D. Roosevelt, even though FDR, fearful of losing Southern support, repeatedly refused to support federal anti-lynching legislation.
Or consider Lyndon Johnson. In 1957, Johnson, then Senate Majority Leader, stripped the enforcement teeth out of that year’s Civil Rights Act to get it passed, bypassing the objections of civil rights leaders. Seven years later, after Johnson became president and signed the Civil Rights Act, Black voters delivered him about 94% of their vote — despite a legislative record on civil rights that had been mixed at best.
Even more recently, Black voters have had to sacrifice the perfect for the good, supporting Hillary Clinton despite the impact of Bill Clinton’s 1994 crime bill that contributed to mass incarceration.
In all these cases, Black voters didn’t overlook or excuse these records. Instead, they made a strategic calculation to focus on the bigger goals, realizing politicians are often imperfect vehicles to get us there.
“Black Democrats have overlooked differences in the Democratic Party and even overlooked prejudice because they knew the Democratic Party was much better than the alternative,” Ada Horwich, a longtime Democratic Jewish activist in Los Angeles told me. “We need to learn from their political behavior.”
Perhaps the best example, Fulwood reminded me, was John F. Kennedy, who saw the civil rights movement as a domestic distraction. But in 1960, after Martin Luther King Jr. was jailed, Kennedy privately — so as not to offend Southern Democrats — called Coretta Scott King to offer support, while his brother Robert worked behind the scenes to secure King’s release. That persuaded King’s father, King Sr., to throw his considerable electoral influence behind the Democrat.
“He took a lot of Black voters with him,” said Fulwood, “even though Kennedy was not great.”
Fast-forward to 1963, and JFK came around to support the movement.
“It’s a difficult thing,” King Jr. said at the time, “to teach a president.”
One lesson is that politicians are teachable. Stances that seem “non-negotiable” now can change.
That mixture of cold calculation and hope is exactly what this election is asking Jewish Michiganders to negotiate. Or, as Fulwood said of so many electoral choices Black Americans have faced, “One candidate is very bad, and one is less bad.”
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South Florida Democrat Moskowitz airs campaign ad targeting antisemitism with concentration camp footage
(JTA) — South Florida U.S. Rep. Jared Moskowitz pulled on his family’s story as Jews in the Holocaust in a campaign ad targeting antisemitism, as he strives to retain his seat in the November general election.
“In every generation, they rise against us,” the Jewish incumbent says in the ad over a background of somber music and black-and-white photos from a concentration camp. “My great-grandparents were murdered in Auschwitz.”
“In our generation, right here, the Parkland shooter had swastikas carved into his gun,” he continues, standing in front of Marjory Stoneman Douglas High School, referring to the 2018 fatal shooting that killed 14 students and three educators.
Moskowitz, a top Democratic supporter of Israel in Congress, who fended off progressive challenger Oliver Larkin in a heated August primary, emphasizes in the ad that he has worked to fight antisemitism through bipartisan laws. Some of this legislative action has involved increasing security at synagogues and Jewish nonprofits and expanding education to reduce hate crimes.
“Never again is now,” Moskowitz concludes.
Moskowitz won the August primary with 63.5% of Democratic voter support, to Larkin’s 36.5%. But Larkin was vocal throughout the race about his opposition to arms sales to Israel, going so far as to label the country as a “religious supremacist” nation.
As Moskowitz prepares to face former Boca Raton Mayor Scott Singer, a Republican who is also Jewish, the Democrat may be facing a tight race in a region that had previously been solidly blue.
The 25th Congressional District, which includes parts of Delray Beach, Boca Raton and Miami Beach, is about 25% Jewish, according to local estimates.
Yet recent redistricting efforts have transformed the region into territory that President Donald Trump would have likely won in the 2024 elections. In fact, the Cook Political Report declared a shift from “solid D” to “toss up.”
“There’s no doubt that the race for the new 25th District will be highly competitive in a favorable environment for Democrats,” the report stated.
Moskowitz’s team emphasized the “deeply personal” nature of the congressman’s battle against antisemitism, in a statement issued alongside the ad’s release. He is confronting this challenge, his team explained, by “connecting his family’s experience during the Holocaust to the hatred that continues to threaten our communities today.”
While Moskowitz’s great-grandparents died in Auschwitz, his grandparents were able to escape Europe right before the war. His grandmother left on the Kindertransport, an organized effort that rescued Jewish children from Nazi-controlled territories beginning in 1938.
By Tuesday evening, the Google Ads Transparency Center, which includes data on YouTube ads, did not yet reflect how much money the campaign had spent on its ads there. Meta’s Ad Library also did not yet have data as to how much had been spent on the Facebook version of the ad posted there.
Stephen Sussman, a professor of public administration at Barry University, told the Jewish Telegraphic Agency that although “Holocaust imagery should never become routine campaign material,” he doesn’t believe that this ad has crossed a line.
“The Holocaust was, of course, a real event that continues to shape Jewish life and memory,” Sussman said, recognizing that Moskowitz’s great-grandparents were murdered at Auschwitz and that many Jews today feel threatened by antisemitism.
“He is not comparing his opponent to Hitler or using the Holocaust to make an unrelated political attack,” Sussman added.
The professor also noted the ad’s direct connections to the congressman’s record, such as his leadership in passing bipartisan legislation on antisemitism awareness and in boosting funding for synagogue security.
Sussman acknowledged that when Holocaust imagery becomes part of a campaign, there “is a legitimate concern” that other people might deploy that imagery less responsibly. But he stressed that given Moskowitz’s history and work record, as well as the current political climate, this particular ad is “powerful but defensible.”
Ken Goldstein, a politics professor at the University of San Francisco, offered a similar perspective, explaining that of the thousands of ads he has watched in his lifetime, he found this one to be powerful but not particularly controversial.
“He was certainly using pictures of the Holocaust, jarring images, but they were his family’s story,” said Goldstein, who is an expert on the impacts of political advertising.
“I don’t think he’s using it to personally attack anybody else except the Parkland shooter,” he added, noting that the ad isn’t being used to attack an opponent. “This one does not strike me as particularly harsh, unfair, or out of bounds at all.”
This article originally appeared on JTA.org.
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