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Eclectic Nathan Zassman always on lookout for new challenges, new fields to conquer

Nathan Zassman

By MYRON LOVE Aviva Natural Health Solutions on St. James Street is not your typical health food store just as Aviva’s founder, Nathan Zassman, is not your typical entrepreneur.

“What is unique about Aviva is that we take a holistic approach to achieving optimum health through a healthy lifestyle,” Zassman says. “I do a tremendous amount of research in a constant quest for finding solutions to people’s health problems. Many of our products were discovered from research I’ve done working to resolve my own health issues.”

As an example, he cites a brand of footwear from Switzerland, kybun, which was recommended after he tore up some knee ligaments four years ago. Doctors told him he would have to have both knees replaced. He tried the shoes – which claim to repair cartilage and, after ten days, he was walking without pain, after having had to use a walker.

“A physiotherapist who shops here was amazed,” Zassman says. “As a result of my own experience, I can advise people about how properly designed footwear can eliminate knee, hip and back pain.”

At Aviva, Zassman focuses on promoting healthy eating (through food products, healthy food preparation, and dietary supplements) and liquids (as in water filtration systems). A healthy living space requires clean air, for which he recommends air purifiers and humidifiers that can improve any environment. He promotes the importance of getting a good night’s sleep (with organic latex mattresses and coverings that facilitate healing while reducing the time it takes to fall asleep), sitting on active health-promoting chairs, and wearing therapeutic footwear.

One of Aviva’s air purifier brands – Blueair – from Sweden – was recently featured on CBC’s Marketplace – which tremendously boosted Aviva’s sales of the products.“We sold more than 300 units in just two weeks after the Marketplace feature,” he reports, and Aviva continues to sell them in large numbers.“We sell our products worldwide, through our website avivahealth.com.”

Aviva’s eclectic mix of products closely mirrors Zassman’s own lifetime of careers and pursuits. The lifestyle guru began life in Beverly, Massachusetts, which is about 20 miles northeast of Boston. In high school and beyond, he studied trombone and voice at both the prestigious Manhattan School of Music in New York City, and, later, at the American Conservatory of Music in Chicago. He was performing regular concerts in Carnegie Hall with the American Symphony Orchestra when he was only 19 years of age.

In Chicago he performed in the Chicago Civic Orchestra, the training orchestra of the Chicago Symphony, and was a member and soloist with the North Side Symphony of Chicago. Nathan’s first experience as an entrepreneur also occurred in Chicago, when he founded The Zassman Brassmen, a brass quintet that performed educational concerts in schools, as well as formal concert performances.

In 1974, after six of years of study in Chicago with the famous brass pedagogue Arnold Jacobs, Zassman won the audition for second trombone in the Winnipeg Symphony. In addition to his role as a trombonist with the WSO, he joined the faculty of the University of Manitoba, teaching the brass instruments, conducting brass ensembles, and teaching “Brass Techniques” at the Faculty of Education, outlining the basics of all the brass instruments to music education students.

But Zassman has never been defined by just one category. Concurrent with his career in music, he trained as a professional photographer at the Winona School of Professional Photography in Indiana, earning 20 diplomas and Certificates of Merit in a wide range of photographic disciplines. “I became interested in photography while in Chicago,” he recalls, “and spent my summers studying at the best schools and with famous photographers, to refine and improve my craft. I approached photography the same way I did music, seeking out the finest photographers who shared their unique techniques, either privately, or through classes.”

While in Chicago, Zassman developed an interest in Eastern philosophy, studying yoga and astrology at the College of Occult Studies in Chicago. In Winnipeg, he later founded Celestial Interface, producing astrological birth charts for those interested in learning how astrology can improve their lives. He was also appointed CBC Official Photographer, appearing on about a dozen radio and TV spots with CBC Radio and Television, preparing and discussing astrological birth charts on political candidates running for local and national elections.

Zassman founded a photography business specializing in architectural, portrait and commercial photography, creating magazine covers and illustrations for local and national magazines. He also became the Winnipeg Symphony’s official photographer, doing portraits of all the musicians for the symphony programs, as well as taking the annual photo of the orchestra. For many years he taught photography at a school he founded in Winnipeg while the symphony was in session from September to May, and taught professional photographic techniques at the Winona School of Professional Photography, the University of Saskatchewan Department of Art, and the Saskatchewan School of the Arts during the summer months. Zassman also founded The Heliograph Gallery, the first gallery that specialized in photography in Winnipeg.

Now, one would think that teaching photography, performing with the Winnipeg symphony and teaching at the University of Manitoba School of Music would be more than enough to keep someone busy, but Nathan Zassman is a cut above average. He further added businessman to his resumé when he got into computer sales on the ground floor in 1982.

“I had always been interested in cooking and nutrition,” he recalls. “In the early 1980s, I was hired by a local book publisher to write a cookbook with an original idea. I was planning to write the book on my IBM typewriter, but a friend recommended I use a word processor, as he told me that no one used a typewriter anymore for writing.”

One of Nathan’s photography students worked for a local company, Westsun Media. They were selling the Kaypro, which had been rated the best value brand of computer that could be used as a word processor. Nathan purchased a Kaypro with two floppy disk drives for $4000, and couldn’t believe the freedom it provided, allowing him to edit his work, and even check his spelling.

Zassman was so enthused with his computer that he encouraged all his friends to buy one as well. “I was sending so many customers to Westsun to buy a Kaypro computer that I asked the owner, Marc Raymond, if he would allow me trade mine in for a new model with a built in hard drive, which was revolutionary at the time for a portable computer. Marc acknowledged that all his sales were thanks to Nathan and offered him the job as sales manager for the computer division of Westsun. After a short time, Nathan decided he should start his own business and left Westsun.

Thus, in 1982, the musician became a businessman with the founding of Aries Microsystems. “Our business grew rapidly,” Zassman recalls. “By 1986, Aries ranked as the fastest-growing business in Manitoba.” But in 1988 he found that the added responsibilities of running a computer business were interfering with his musical career, so he decided to sell Aries to one of his employees. However, Zassman retained his passion for computers and after his three year non-competition clause from the sale of Aries came to an end, in 1991 he started a second computer company – Opus Computer Solutions.

Zassman retired from the WSO in 1995 to devote himself full time to his new company. “In 1997, I bought the former Winestock’s Wholesale building at 52 Adelaide in the Exchange District and moved my computer business into the downtown marketplace area,” he recalls. “In 2001, I decided to set up a gym on the third level for my computer technicians. I wanted to encourage my technicians to include exercise in their lifestyle. I did my research and bought the best fitness equipment available.”

After a short time, he decided to also sell the fitness lines he purchased for the Opus gym, and Aviva Natural Health Solutions was born.

Zassman then went to the United States, studying Nutritional Therapy in Medical Practice with Jonathan Wright, M.D., and Alan Gaby, M.D., and obtaining certificates in 2003 and 2007. By 2005, Aviva was bringing in enough revenue to stand on its own, so Zassman sold Opus Computer Solutions in 2007 to focus entirely on his new venture.

“I seem to change careers every 20 years or so,” he says.

He moved Aviva to its current location, at 1224 St. James Street, in 2010. And, while still very active in the operations of Aviva, true to form Zassman continues to grow and explore other fields. A bass/baritone, he’s returned to singing and was studying with Mel Braun at the University of Manitoba, as well as singing in two choirs – until Covid forced a pause. On top of all that, a few years ago, began taking acting classes with the Prairie Theatre Exchange. He became a member of Shoestring Players, and has appeared in three plays so far.

He continues to indulge his passion for healthy cooking and baking bread. While running Opus, he became well known for offering his customers and staff free loaves of bread, made from freshly ground organic grain, and is still doing so at Aviva. These days though, he concentrates on sourdough bread. He offers his starter to anyone interested in baking sourdough bread, for free.

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Features

Three generations of Wernicks all chose to become rabbis

(left-right): Rabbis Steven and Eugene Wernick, along with Michelle Wernick, who is now studying to be a rabbi

By GERRY POSNER Recently I was at a Shabbat service at Beth Tzedec Synagogue in Toronto and the day unfolded in some unexpected ways for me.

It began when I was asked to be a Gabbai for the service, that is to stand up at the table where the Torah is placed and to check the Torah reading to make sure there are no errors. I have done this before and it has always gone smoothly. I attribute that fact in large part to the Torah reading ability of the reader at Beth Synagogue. He is fast, fluent and flawless. Well, on this particular day after he had completed the first two portions, he began the shlishi or third aliyah. I could not find his reading anywhere. It was as if he had started somewhere fresh, but not where he was supposed to be. I looked at the other Gabbai and he did not seem to recognize what had happened either. So, I let it go. I had no idea where the Torah reader was. He then did another and still I was lost. He came to what was the 6th aliyah when a clergy member walked over to him and indicated to him that he had read the fourth and fifth aliyah, but that he had missed the third one. The Torah reader then said to me “this is what you are here for.” Now, it might have been one thing if I had missed it entirely. Alas, I saw the error, but let it go as I deferred to the Torah reader since he never makes a mistake. He ended up going back to do the third aliyah before continuing on. This was a very unusual event in the synagogue. I felt responsible in large part for this gaffe. A lesson learned.

The feeling of embarrassment was compounded by the fact that on this particular day the service was highlighted, at least for me, because of the rabbi delivering the sermon. This rabbi, Eugene Wernick, was none other than the father of my present rabbi, Steven Wernick of Beth Tzedec Synagogue. He was also the same rabbi who was the rabbi at Shaarey Zedek between 1979-1986 and who had officiated at my father’s funeral in 1981, also a few years later at my oldest son’s Bar Mitzvah in Winnipeg in 1984. As I listened to him speak, I was taken back to the 1980s, when Rabbi Gene was in the pulpit at Shaarey Zedek. Of course, he is older now than in his Shaarey Zedek days, but the power of his voice was unchanged. If anything, it’s even stronger. As in the past, his message was relevant to all of us and resonated well. Listening to him was a treat for me. Still, my regret in not calling out the mistake from the Torah reading was compounded by the fact that I messed up in front of my former rabbi, Eugene Wernick – never mind my present rabbi, Steven Werinck.

On this Shabbat morning, aside from all the other people present, there were not only the two Rabbis Wernick, but one Michelle Wernick was also there. Michelle, daughter of Rabbi Steven Wernick, is a first year student at the Jewish Theological Seminary. She is following in the family business – much like with the Rose rabbinical family in Winnipeg.

As it turned out, there was a Bat Mitzvah that day. And the Bat Mitzvah family had a very real Winnipeg connection as in the former Leah Potash, mother of the Bat Mitzvah girl, Emmie Bank and the daughter of Reuben and Gail Potash (Thau). It occurred to me that there might be a few Winnipeg people in the crowd. As I scanned the first few rows, I was not disappointed. Sitting there was none other than Chana Thau and her husband Michael Eleff. I managed to have a chat with Chana (even during the Musaf service). In the row right behind Chana and Michael was a face I had not seen in close to sixty years. I refer to Allan Berkal, the eldest son of the former rabbi and chazan at Shaarey Zedek, Louis Berkal. I still remember the first time I met Allan at Hebrew School in 1954 when his family moved to Winnipeg from Grand Forks, North Dakota. That was many maftirs ago. So this was another highlight moment for me.

Of course, there are other Winnipeggers who attend Beth Tzedec most Shabbats. I speak of Morley Goldberg and his wife, the former Marcia Billinkoff Schnoor. As well, Bernie Rubenstein and his wife, the former Sheila Levene were also present for this particular Shabbat. In all, this Shabbat had a particularly Winnipeg flavour to it. Truth be told, you do not have to go far in Toronto at any synagogue and the Winnipeg connections emerge.

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Features

In Britain Too, Jews Are in Trouble

By HENRY SREBRNIK Antisemitic attacks in Britain have surged to levels unseen in decades, with Jewish schools under guard and synagogues routinely targeted. Jews suffered the highest rate of religious hate crimes in the year ending March 2025, according to interior ministry data. And it has only become worse.

Jewish Post and News readers know, of course, about the attack on Jewish worshippers at the Heaton Park Synagogue in Manchester at Yom Kippur services on October 2, 2025. The attack killed Adrian Daulby, 53, and Melvin Cravitz, 66, and left three others injured. 

Greater Manchester Police Chief Sir Stephen Watson said fear within the Jewish community had risen sharply, with even young children asking for armed police protection to simply attend Hanukkah parties.

While the blame for the violence lies with the assailant, an immigrant from Syria, who was shot dead by police, the responsibility for the circumstances in which two Jews died and where a Jewish community that has contributed loyally to British society for centuries fears for its existence lies with the leaders of the British establishment. 

The Labour government, many of whose supporters and elected representatives flirt with pro-Hamas positions, has fueled the flames with its denunciations of Israel’s war and recognition of a Palestinian state. Many younger people, their minds filled with postmodern “anticolonialist” left ideology, are eager recruits to the cause. 

Ruth Deech is a British academic, bioethicist and politician who sits in the House of Lords. Ten years ago, she warned that some of the country’s top universities had become “no-go zones” for Jewish students. But, in the wake of the October 7 atrocities and ensuing war in Gaza, she believes the situation is much worse.

“The warfare on the streets is being continued in the universities,” Deech told the Times of Israel Dec. 25. “The universities on the whole are not facing up to it, and the University of London campuses are probably amongst the worst. None of the vice chancellors seem to be able to summon up the courage to deal with it,” Deech contends.

 “They take refuge behind freedom of speech, without realizing that freedom of speech stops where hate language begins.” Deech is highly critical of Oxford, where she has spent much of her academic life. British universities must take stronger action to protect Jewish students and use every tool available to confront hate and division.

But the reaction by authorities has generally been one of appeasement. For years, police refused to enforce hate-crime laws. Universities tolerated mobs chanting for Israel’s destruction. Politicians equivocated in the name of “balance.” 

For instance, in Birmingham, the West Midlands Police, which cover the city, classified as “high risk” a soccer match between Maccabi Tel Aviv and Aston Villa on Nov. 6. The police cited “safety” as the reason for banishing fans of the Tel Aviv team, which now seems to be standard when unjustified bans are put in place. 

As the Jewish Leadership Council noted on X, “It is perverse that away fans should be banned from a football match because West Midlands Police can’t guarantee their safety.” Prior to the event, masked men hung “Zios Not Welcome” signs in the windows of shops or restaurants. “Zio,” of course, is a not-so-coded word for Israelis and/or Jews.

Over the past two years, the Board of Deputies of British Jews, the country’s main representative body for the Jewish community, has faced questions of their own about how to conduct debates on Israel. Last April, 36 of the board’s members signed an open letter, which was published in the Financial Times, protesting against “this most extremist of Israeli governments” and its failure to free the hostages held since October 7. “Israel’s soul is being ripped out and we fear for the future of the Israel we love,” the letter read.

Five members of the Board were suspended for instigating the letter. The Board’s Constitution Committee found that they had broken a code of conduct by creating the “misleading impression that this was an official document of the Board as a whole.” But for some, the letter represented a watershed moment where some of the conversations about Israel happening in private within the Jewish community could be had in public.

Board President Phil Rosenberg argued that there has long been healthy debate among the 300 deputies. His primary concern is the safety of British Jews but also how the community sees itself. “We have a whole range of activities to confront antisemitism,” he maintained. “But we also believe that the community needs not just to be seeing itself, and to be seen, through the prism of pain.

“It already wasn’t right that the only public commemoration of Jewish life in this country is Holocaust Memorial Day. And the only compulsory education is Holocaust education. Both of these things are incredibly important, but that’s not the whole experience of Jews.”

Given all this, a new political party divide is emerging among British Jews, with support rising fast for the left-wing Greens, now led by Zack Polanski, who is Jewish, and buoyed by younger and “anti-Zionist” Jews, while the older Orthodox turn to Nigel Farage’s upstart right wing Reform UK, as trust in the two main parties collapses.

Support for Labour and the Conservatives among British Jews had fallen to 58 per cent by July 2025 from nearly 84 per cent in 2020, according to a November 2025 report from the Institute of Jewish Policy Research (JPR), entitled “The End of Two-party Politics? Emerging Changes in the Political Preferences of British Jews.”

Labour has been typically favoured by more “secular” Jews while the Conservative party is traditionally preferred by more “observant” Jews. But for the first time in recent British Jewish history, support for the Labour and Conservative parties combined has fallen below 60 per cent.

“Reform UK is more likely to attract male, older, orthodox, and Zionist Jews; the Greens are more likely to attract younger, unaffiliated and anti-Zionist,” according to Dr. Jonathan Boyd, JPR’s executive director. The surge in Jewish support for Reform UK, a party whose rhetoric on immigration and nationalism would typically be expected to alienate minority communities, including Jews,” was described as “striking” by the JPR.

“Significant parts of the Jewish population may gravitate toward voices promising strength and clarity, regardless of ideological baggage” when mainstream parties were perceived as “weak or hostile,” the report added. “It may signal a structural shift in Jewish political identity.”

Three forces appear to be driving this fragmentation: the war in Gaza and its polarising effect on Jewish attitudes; rising antisemitism, culminating in the Heaton Park Synagogue terrorist attack; and a broader collapse of trust in mainstream parties. 

“Together, these factors are pushing Jews toward parties that offer clarity — whether through populism or radical progressivism. If recent developments persist,” the report suggested, “British Jews are likely to become more politically polarised, prompting further internal community tensions.”

Henry Srebrnik is a professor of political science at the University of Prince Edward Island.

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Features

How Hit And Run Accidents Highlight The Need For Stronger Road Safety Measures

A sudden impact followed by the screech of tires fading into silence leaves a person in a state of shock and confusion. These incidents occur across modern road networks and can profoundly affect victims, especially when the responsible party leaves without rendering aid.

Why does this behavior persist despite modern surveillance technology and increased legal penalties? These incidents highlight gaps in infrastructure and the need for stronger safety protocols to better protect vulnerable road users and improve accountability.

What Role Does Infrastructure Play In Preventing Driver Flight?

Designing roads that naturally encourage slower speeds and higher visibility can significantly reduce the likelihood of a driver attempting to flee. Proper engineering promotes lower speeds and better visibility, supporting safer behavior and easier incident documentation.

Improving Street Lighting Systems

Visibility is a primary factor in both accident prevention and suspect identification. Bright, well‑placed LED lighting can improve visibility for witnesses and cameras, making identification more feasible at night.

Implementing Traffic Calming Measures

Speed humps, roundabouts, and narrowed lanes are associated with lower speeds in pedestrian‑heavy areas. When vehicles move more slowly, impact severity tends to decrease, and immediate flight becomes more difficult.

Expanding Automated Enforcement Cameras

License plate recognition technology acts as a silent sentry on busy intersections. These systems can furnish critical investigative leads, increasing the likelihood of identifying vehicles involved in recorded incidents.

Why Do Hit-and-Run Incidents Increase Despite Modern Technology?

Even with expanded surveillance in many areas, some drivers believe they can avoid consequences after a collision. In cities like Charlotte, where traffic crashes rose by 9 percent in 2025, the psychological urge to flee often overrides logic when panic or impairment sets in. Practitioners frequently observe cases where split-second decisions lead to prolonged legal proceedings, underscoring that technology can aid investigations but does not always prevent offenses. A Charlotte hit-and-run accident lawyer reconciling with precision at StewartLawOffices.net provides a way for victims to understand the available legal avenues, as nationwide fatalities have risen significantly over the last decade.

Furthermore, current data suggests that while high-definition cameras capture more incidents, they often lack the immediate deterrent effect needed to stop a driver from leaving the scene in the heat of the moment. This disconnect between surveillance and behavioral prevention highlights a significant gap that technology alone has yet to bridge. Locals in Charlotte, facing such trauma, can visit Stewart Law Offices, located at 2427 Tuckaseegee Road, on 6 minutes drive from 4th Street Ext, near Frazier Park, for a free consultation, or can call 704-521-5000 to seek guidance on their situation. 

Which Misconceptions About Hit And Run Investigations Persist?

A common myth is that if there are no witnesses, the driver will never be found. Many believe that “no face, no case” applies to collisions on quiet streets. However, modern forensics and digital footprints tell a very different and more complex story.

Paint transfer, vehicle parts, and other physical evidence can help narrow vehicle make/model and potentially identify suspects when combined with other investigative leads. The idea that a driver can simply disappear into the void is a dangerous fallacy that ignores the complexity of modern investigation techniques and the ubiquity of digital evidence.

How Can Better Public Policy Improve Survival Rates?

Legislative changes can bridge the gap between a collision and life-saving medical intervention. Policies that improve rapid emergency response during the “Golden Hour” can positively influence outcomes for injured parties.

Mandatory Good Samaritan Education

Including basic first aid and emergency reporting in driver education can improve public readiness and may encourage more responsible behavior after collisions.

Enhancing Alert System Integration

Similar to Amber Alerts, “Yellow Alerts” can be broadcast to notify the public about a vehicle involved in a hit and run. This rapid dissemination of information turns every citizen into a potential witness.

Increasing Penalties For Non-Compliance

Sentencing guidelines, higher fines, and license consequences can align penalties with offense severity and may deter some would‑be offenders.

What Practical Steps Should Be Taken Immediately After A Collision?

Safety is the priority. If a vehicle strikes another and flees, move to a secure location if possible. Calling emergency services promptly initiates a report and can expedite medical assistance.

Elizabeth VonCannon, a Charlotte hit and run accident lawyer, emphasizes that documenting the scene with photos of the damage and the surrounding area can provide clues later. Even small details, like the direction the fleeing car headed or the color of its paint, can be the missing piece for law enforcement to find them.

Frequently Asked Questions

Does insurance cover damage if the other driver is never found?

Uninsured motorist coverage may apply to repairs and medical expenses in hit‑and‑run cases, depending on your jurisdiction and policy terms.

What information is most helpful to record after an accident?

Try to note the license plate, vehicle make, model, color, and the direction the driver fled the scene.

Can a driver be charged with a felony for fleeing?

Yes, if the accident involves serious bodily injury or death, the act of fleeing is often classified as a felony.

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