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At Limmud: New University of Manitoba president Michael Benarroch speaks of the challenges presented by stepping into his role in midst of a pandemic

By BERNIE BELLAN While there were a great many interesting speakers at this year’s Limmud, the one speaker to whom I was looking most forward to hearing was Michael Benarroch, the new president of the University of Manitoba.
Since returning to Winnipeg last summer after having served as the provost and vice-president of Ryerson University in Toronto since the fall of 2017, Benarroch was thrust headlong into having to take over his position in the midst of a pandemic.
Naturally, there haven’t been many opportunities to see and hear Benarroch, nor to interview him since he returned to Winnipeg, so his appearing at Limmud allowed Limmud participants the chance to hear directly from a man whose career has seen him move steadily up the academic administration ladder in the past 30 years.
At times wistful – in speaking of his family’s having come here from Morocco, at other times contemplative, in discussing how important it is to include Indigenous students and faculty in reshaping the U of M, Benarroch told a story – of how he’s arrived at his present situation in life and what his goals are looking forward.
“My parents never had the opportunity to go to university,” Benarroch explained at the outset of his presentation.
“My family came to Winnipeg (from Morocco) because my mother’s brother was in Winnipeg. My father was a teacher, but when he came to Winnipeg he found a job as a shochet,” Benarroch said.
It was while he was an undergrad at the University of Winnipeg that Benarroch said he developed a “passion for economics”. He later went on to acquire a PhD in Economics from Carleton University – in 1992.
Upon completing his PhD Benarroch returned to the University of Winnipeg. At the time, he explained during his presentation, Lloyd Axworthy was President of the University of Winnipeg and Axworthy asked Benarroch whether the university should have a business school?
“I designed a vision,” Benarroch said, and eventually he became dean of the new Faculty of Business and Economics.
After 19 years at the U of W, Benarroch said he “interviewed for Dean at the Asper School of Business” at the University of Manitoba, which he became in 2011.
“The University of Manitoba is one of 50 research intensive universities in Canada,” Benarroch noted – something that was to prove a factor in his wanting to return here this past year.
In 2017, Benarroch became Provost and Vice-President Academic at Ryerson University.
For Benarroch, Ryerson was a good fit, he explained, because “it had a real focus on community engagement and entrepreneurship.”
As for moving to Toronto, Benarroch admitted that he and his wife, Kim (Bailey), “missed Winnipeg a lot – especially Kim.” Still, by the time they left Toronto this past summer, both their sons (Keenan and Aden) had also moved to Toronto, so returning to Winnipeg was a bit of a mixed blessing for Michael and Kim.
The story how Benarroch came to be president of the University of Manitoba is an interesting one.
When he applied for the position – in 2019, “I didn’t even tell my family I was applying,” he said. And, when he came to Winnipeg to interview for the position, he didn’t even tell his brothers he was here. (Al Benarroch is Executive Director of Jewish Child and Family Service, while Yosef Benarroch is Rabbi of the Adas Yeshurun Herzlia Congregation, although he also lives part of the year in Israel – during normal times. A fourth brother, Yamin, who is also a rabbi, lives in Vancouver).
Ultimately, Benarroch “was offered the position of president (of the U of M) in 2019,” he said, “then Covid hit and turned everything topsy turvy.”
At that point, the host of this particular Limmud session, Faye Rosenberg Cohen, asked Benarroch: “Did you plan out the career part?”
Benarroch responded: “I knew the presidency at the University of Manitoba was coming up. I kept my eye on it, but I thought that (moving to Toronto) was going to be my last move.
“There had to be a good reason for me to move from one institution to another.
“During my time at the Asper School I thought though that I really meshed well with the atmosphere at the University of Manitoba.”
As for Ryerson, Benarroch noted that the school began as a polytechnic institute and it still carries a very large imprint as a technical training school even though it is now a university.
“Ninety-five percent of the students have an experiential background – serving in apprenticeships” and work programs, while attending classes, Benarroch explained.
Part of Benarroch’s mandate while he was at Ryerson, he noted, was to “rebuild the faculty.”
“We went from 700 to over 900 in the three years I was there,” Benarroch stated.
“We hired quite a few younger academics who brought a lot of energy with them,” he added.
Another major change that Benarroch said he helped to foster was a concerted effort to hire more Indigenous instructors.
“When I arrived there were only six Indigenous professors at Ryerson,” he observed.
“Working with students and elders we launched a reconciliation process. We made Ryerson a place where Indigenous people would feel welcome,” including by “hiring 20 new Indigenous staff,” Benarroch said.
“We also brought in a fair bit of scholarship money for Indigenous students,” he added.
Yet, when the opportunity to take over as president of the University of Manitoba presented itself, Benarroch noted, that despite his having fit in well at Ryerson, he said that “you never want to leave a job, but if I hadn’t taken that opportunity I don’t think it would have come up again.”
Rosenberg Cohen asked Benarroch “How has being a religious Jew worked for you, first as a professor, then as an administrator?”
Benarroch replied: “As a prof, it was great. As an observant Jew I was always able to schedule my time so as to be able to observe Shabbat.”
Benarroch mentioned that one of the two sabbatical years he took as a professor was at the University of Haifa, which was of particular significance for him – being able to spend the year in Israel.
However, upon becoming an administrator, Benarroch suggested, “my schedule was not mine as much as it was in the past…At Ryerson, the president was an observant Muslim, so I always I had to make sure I was on campus on Fridays while he was attending prayers.”
Further, Benarroch noted, while the advent of Zoom during the pandemic has certainly enabled teaching and meetings to carry on, Zoom has, in fact, “made it harder to remain Shabbat observant.”
Prior to the pandemic, he explained, if he had a meeting or conference to attend – even on a Shabbat, “I would be staying in a hotel and I could attend a meeting – without taking any notes.”
Now, it’s impossible to participate in a Zoom session during Shabbat, he said – and since the workday seems to have expanded to include almost any hour of the day, Benarroch admitted that, as much as technology has allowed meetings to be held relatively easily, it has presented problems for him having to decide between his obligations as a university president and his religious observance.
As for some of the other more noticeable effects that the pandemic has had on his role as president at the U of M, Benarroch said: “I have four staff members in my office; I’ve seen one of them in person.”
Benarroch told the Limmud audience that, prior to assuming his new role, he read a book offering advice on “how to be a university president”.
(Rosenberg Cohen asked the question that was probably on everyone else’s minds at that point: Are there enough people in the world who would be in the position that they were interested in becoming a university president that it would be worth it to write a book about that subject?)
In any event, Benarroch said that this particular book did offer two really good pieces of advice:
1. Don’t make a major decision during your first six months in the new position;
and 2. Go out and meet as many people as you can off the bat.
(Obviously, the second piece of advice was thrown out the window when Benarroch returned to Winnipeg during the pandemic.)
In terms of how the pandemic will change the way university courses are taught even following the pandemic, Benarroch suggested that what is likely to occur is that professors will teach classes where some students attend in person while other students will take those same classes online.
“We’re also looking to have classes for Indigenous students up north” offered online, following on the success of Zoom teaching during the pandemic, he suggested.
While “there has been a lot of resistance to teaching online among academics,” Benarroch admitted, “students have been adapting.”
With reference to how many students are actually enrolled at the university this academic year, Benarroch observed that, while there are “fewer first year students at the University of Manitoba, there have been more students return for second, third, and fourth year” than in previous years.
“Enrolment is definitely up,” Benarroch said, “and we expect to see the majority of students return again in the fall.”
Rosenberg Cohen asked: “If I were a parent, thinking of spending money to send my child to a university somewhere, why would I spend all that money when they can take their classes online?”
Benarroch’s response was that, while virtual classes will certainly be a major part of whatever format universities eventually evolve into becoming, there is going to be a greater emphasis on “more participation, more research, more experiential. There are going to be more opportunities outside the classroom”, but they are going to be in person, not online.
As an example, Benarroch said he’s planning on creating a “student start-up zone”, in which students will start their own businesses.”
“It’s better to fail at a business when you’re 23 than when you’re 55,” Benarroch observed.
Rosenberg Cohen asked: “What are your hopes and dreams?”
Benarroch said, “Here at the University of Manitoba we have a tremendous testing capacity. Winnipeg could become a testing centre for vaccines,” for instance he suggested.
Continuing on the thread of what his hopes and dreams are, Benarroch said: “I’d like to see the University of Manitoba become a global leader in certain areas.
“I’d like to see the university become a racist-free zone.” (He noted that the previous president of the U of M, David Barnard, “had launched a task force on Equality, Diversity, and Integration.)
“We know we can’t stamp out racism, on campus,” Benarroch observed. “The question is how to deal with it.”
Someone in the Zoom audience wondered how one can maintain a balance between stamping out racism while still allowing free speech?
“We’re still a university. We are going to have debate and disagreement,” Benarroch said in response.
Someone else wondered “How does the university compensate for lab work that can’t get done?
Benarroch answered that “We allow 20 percent capacity in some spaces…We’ve also developed a way to hold some of the labs virtually.”
As well, Benarroch said that, for ten days in January, students in the Faculties of Nursing, Science, Architecture, Engineering, and Agriculture, were allowed back on to campus” to conduct lab work – under strict Covid protocols.
I asked a question along these lines (although the names of questioners were not given): Professors are having to spend more time than ever before finding funding for their programs. With the emphasis on practical, results-oriented programs, where will that leave programs that don’t necessarily have practical applications? (My question was not worded precisely that way, but it was along those general lines.)
Benarroch’s response was that “the university brings in just under $200 million a year in research money – the vast majority of which comes from the federal government.”
He added that he has two goals as far as where the money for research goes: to allow students who were doing research prior to Covid to continue doing that work; and to obtain additional money to keep university labs running.
Benarroch also noted that there is now a “massive reinvestment in science in the US. We have to remain competitive in how we pay faculty and how we keep up our labs.”
It seems quite evident, therefore, that Michael Benarroch is going to be preoccupied with finding ever new sources of funding for the university, while trying to retain whatever sources have been in place until now.
It seemed fitting, therefore, that one of his final observations was that “one of my mandates as president is to speak to government”.
Still, lost in all the discussion about funding and research was any reference to the less practical aspects of a university education. Of course, that’s a subject that’s been debated for a very long time. I just wonder where faculties such as Arts are going to end up with the even greater emphasis on “research” oriented programs.
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Adas Yeshurun Herzlia Synagogue hosts moving farewell for departing rabbi Yossi Benarroch

By MYRON LOVE It was a bittersweet evening Sunday, July 27, as about 300 members of Adas Yeshurun Herzlia and other community members gathered at the synagogue to express their appreciation to retiring Rabbi Yossi Benarroch for his service to the congregation – and the larger Jewish community – over the past nine years.

Although Benarroch had officially retired at the end of July, he had already returned to his family in Israel. The congregation paid to fly him, his wife, Elana, their daughters Ruchama and Tiferet and Tiferet’s infant daughter, Agam, back to Winnipeg for the moving tribute evening.
As this writer noted in an interview with Yossi Benarroch earlier this year, his assuming the spiritual leadership of Adas Yeshurun Herzlia was a match made in heaven. He grew up in our community, one of four sons of the revered Solomon and Mary Bennarroch. The future rabbi earned a physical education degree from the University of Manitoba in 1984, following which he made aliyah. He studied at the Mercaz Harav Yeshiva (among others), receiving smicha in 1991. In 1999, he and his wife, Elana, and their children moved to Vancouver.
He and his family were back living in Israel in 2016 when the Adas Yeshurun Herzlia pulpit became vacant. “I saw it as an opportunity to fulfil what I felt was my obligation to give back to the community which had given me so much in my early years,” he says.
A second motivation was that he would be able to spend more time with his aged parents and two brothers in Winnipeg.
In his remarks on the 27th, Rabbi Benarroch thanked many people in our community who had played an important role in his life. First and foremost, he thanked his wife, Elana. While she didn’t want to leave Israel, he noted, she understood how important this was to him.
The arrangement that they agreed upon was that he would spend blocks of nine weeks in Winnipeg followed by three in Israel. He always made sure to be home (Israel) for Pesach, Sukkot and half of Chanukah. Now, nearing 68 years old, and with his parents both having passed away, Yossi Benaroch feels that it is time to go back permanently.
“I really appreciate the sacrifice that Elana was willing to make – giving up the love of her life for nine months a year for nine years so that I could fulfill my lifelong dream to return to and give back to the community I love so dearly.”
It was also very important to him, Rabbi Benarroch added, that some of his children were able to meet his community in Winnipeg and see what this community meant to him.
Among the many individuals he thanked were the late Dr. Earl Hershfield who – as president of the congregation – persuaded him to come back here; current president Jack Craven; long time congregational leaders Abe and Barbara Anhang; and members of the congregation as a whole – who welcomed him into their homes and lives.
“I have felt a tremendous love here,” Rabbi Benarroch said. “I can honestly say that in nine years, I never had a single argument with anyone in the congregation.”
He noted how much he cherished being able to spend time with his family in Winnipeg – his late parents, his brothers, Michael and Albert, his nephews and nieces and cousins.
Rabbi Benarroch also spoke about his positive relationships – friendships – with his rabbinical colleagues and the leadership at the Federation.
While Rabbi Benarroch noted that he is happy that he is going to be home full time now with his family – including three other children and numerous grandchildren – in Efrat, he added that he is not finished here quite yet. He announced that he will be back one more time to lead yom tov services.
The tribute for Rabbi Yossi Benarroch and his family on July 27 was not the only reason for celebration. The evening also marked the rededication of three of the six Talmud Torah Beth Jacob Synagogue stained glass windows.
Five of the windows were installed at the Talmud Torah Beth Jacob Synagogue – which was then located on Matheson Avenue in the North End (where it shared space with what was then the Talmud Torah School) – in May of 1970. Three of the windows were in commemoration of the late Rabbi Avraham Kravetz, Cantor Benjamin Brownstone and philanthropist Joseph Wolinsky – all of whom played an outsized role in shaping Jewish education in our community. According to an article I wrote for the Jewish Post at the time, the windows were created by Ron Henig, a Toronto-based artist. Marcus Bressler, a Talmud Torah past president, had seen Henig’s work in Toronto and persuaded the Simkin and Chait families to memorialize their loved ones by funding the installation of two windows in the Matheson Avenue shul. So eye-catching were the windows, some other members of the shul decided to have three more windows created in memory of Rabbi Kravitz, Cantor Brownstone and Wolinsky.
The windows moved with the Talmud Torah Beth Jacob Synagogue in 1997 to its new location on north Main Street after the community sold the Talmud Torah/Joseph Wolinsky Collegiate building and centralized Jewish private education in our community at the new Asper Campus.
Winnipeg artist Irma Penn created a sixth stained glass window for the Talmud Torah about 20 years ago at the new location.
Two years ago, facing declining attendance over several years, the Talmud Torah congregation merged with the 53-year-old Chavurat Tefila congregation – which was also dealing with declining attendance – at the latter synagogue on the Corner of Hartford and McGregor.
After the Talmud Torah building was sold last summer, three of the windows – the Irma Penn window and those that were dedicated to Joseph Wolinsky and the Chait Family followed the congregation members to the new Chavurat Tefila – Talmud Torah shul.
The Rabbi Kravetz, Brownstone and Jean Simkin windows were passed on to the Adas Yeshurun Herzlia congregation, where the Rabbl Kravetz “Shoah” window was rededicated in memory of the late Leon and Faye Raber by their children, Frayda and Label Raber.
In rededicating the “Shoah” window n memory of their parents, Frayda Raber pointed out that the window incorporates the Gorenstein (Faye’s) family’s relationship with the Adas Yeshurun shul from its beginnings in 1909 and their father’s survival of the Holocaust.
“Label and I grew up at the Adas Yeshurun Herzlia,” recalled Raber. “We went to elementary school here, attended junior congregation here, Shabbat and Yom Tov services, and celebrated our life cycle events. Despite living away, Label in Vancouver and me in Ottawa, the synagogue has remained our home away from home all these years.”
She added that her mother maintained her membership even after moving away in 2017 after Leon’s passing, and remembered the synagogue in her will.
Faye Raber passed away last September at the age of 103.
Frayda thanked Rabbi Benarroch for bringing the opportunity to refurbish the Shoah window to the family’s attention. “I believe that having this stained glass window displayed so prominently will help keep this part of our history in the forefront for current and future generations,” she said.
Abe and Barbara Anhang rededicated the two other windows – the Or V’Talmud Torah and Shir U’Shvacha windows – in honour of the Benarroch Family. As Barbara Anhang noted in her remarks:
“It was Shammai in the first chapter of Pirkei Avot who pointed out the necessity of daily Torah study, of saying little and doing much, and of receiving everyone with a pleasant countenance. These traits were second nature to Mary and Solomon Benarroch, who, when learning of Winnipeg’s search for a community shochet (slaughterer), jumped at the chance to leave Morocco and came to Winnipeg.”
Shlomo Benarroch, she noted, served as one of Winnipeg Jewish community’s shochetim for over 50 years. He was also a Torah reader, sofer (scribe), mohel (as needed), chazan and educator.
“He was a soft-spoken gentleman who said little but did much,” Barbara said, “and cared deeply about serving his adopted community.”
She described Mary Benarroch as “the consummate Jewish homemaker who provided a loving, supportive home for her husband, twins Yossi and Yamin, Michael, Albert, and their extended Canadian family. Her sons were her treasures.
”She succeeded in nurturing them to grow into observant, caring people who excelled in education and community service.”
Barbara went on to thank “Rabbi Yossi for his inspiring Talmud and parsha classes, his kashrut supervision at Schmoozer’s and Gwen Secter kitchens, Gunn’s Bakery, and Sunday morning Maimonides classes, bar/bat mitzvah preparations and drashas.”
She further thanked Elana Benarroch for her love and devotion in caring for their family in Israel while he was here, that made it all possible.
“Elana, we are all eternally grateful,” Barbar said. “Thank you. Both of you have shown us by example the joy of performing a mitzvah and that Jewish life cannot be sustained without Israel at its core.
“We were blessed to have you as our role models. Every one who had the honour of getting to know you and your dear parents, and seeing how you and they chose to live your lives, was, and is, changed for the better.”
Sid Halpern added his praise for the Benarroch Family: “We are honoured to rededicate these windows in the name of the Benarroch Family,” he said.
“Several weeks ago,” Halpern continued, “in his usual inspiring droshe, Rabbi Yossi in Parsha Balak, taught us that G-d sends us messages in different means from different messengers. The stained glass windows we rededicate today represent passionate messengers – visionaries who built the community we enjoy today with messages if our ears and eyes and hearts are open and receptive. Among the most consequential of these messengers were Shhlomo and Mary Benarroch, who created a new world for themselves in our community just as their community in their native Morocco was being largely destroyed. Their sons, Yamin, Yossi, Michael, and Al, continue to revitalize and inspire communities in Israel, Canada and the world.”
Halpern reIated that, in a reply to a question from his late wife Esther to Mary Benarroch how Mary had achieved such overwhelming success in raising her family, Mary’s response was “with love” which, Halpern noted, is the strongest force on the face of the earth, according to none other than Albert Einstein.
Halpern also had kind words for Faye and Leon Raber – whom he remembered as supporters and builders of Herzlia. “While Leon always sat in the back benches,” he recounted, “he and Faye were always on the front benches when the shul needed their support.
“It is great to have their children, Label and Frayda, with us whom I remember as regular attendees in their younger years and who were always respectful to and caring for their parents.”
Addressing Elana Bennarroch, Halpern said: “While we knew and felt your pain of aloneness for the past nine years, Rabanit Elana – especially in such stressful times, we want you to know how grateful we are to you and your family for lending Reb Yossi to us.
“This is a a time not for farewell but, rather, for Lehitraut, Reb Yossi and Elana, till we meet again Thank you Reb Yossi for your beautiful messages. Keep them coming from Tziyon from whence the Torah will come.”
Speaking on behalf of the Benarroch Family, Kim Bailey, wife of University of Manitoba President Michael Bernarroch, talked about the family’s strong connection with the Talmud Torah Synagogue.
All four brothers had their bar mitzvahs at the synagogue, she noted, her fasther-in-law was the long time Torah reader, and her mother-in-law was a part of the shul’s Emunah women’s group..
“One of my favourite memories,” Bailey recalled, “was listening to my father-in-law read the Megillah every year at Purim.
“That synagogue was central to the whole Benarroch family and they were beloved pillars of the Talmud Torah community,” she added.
While Solomon and Mary moved with the Talmud Torah after the congregation was forced to relocate, Bailey noted, they did move eventually move south to be closer to their children and grandchildren.
“I can imagine the members of the Talmud Torah who are no longer with us would be pleased to see that these windows have found such a beautiful new home and that they are being dedicated to the Benarroch family,” she said. “These windows are a reminder that while many things have changed in our community, the essential things such as Torah, prayer, song, love and respect for family and community don’t.”.
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Shaarey Zedek brings Carnie Rose back home to serve as senior rabbi

By MYRON LOVE The growing family of Roses is continuing to return to Winnipeg.
For more than 45 years, Rabbi Neal and Rebetzin Carol Rose, along with their children, played a prominent role in our community’s religious life. Neil and Carol originally came here in 1968 at the behest of their mentor, the late Rabbi Zalman Schachter- Shalomi. While Rabbi Neal’s “day job” was as a member of the University of Manitoba Department of Judaic Studies, he also served the community as a rabbi – filling in at major synagogues when those synagogues were between rabbis, also performing weddings and funerals.
Of particular note, Neal and Carol and family for several decades led a popular alternative Yom Tov service in the lower level of the Rosh Pina/Etz Chayim synagogue.
As happens in many families though, as each of their five children grew up, the children left Winnipeg. Finally, ten years ago, Neil and Carol also left – moving to St. Louis, where their second son, Rabbi Carnie Rose, was the spiritual leader of Congregation B’nai Amoona, an historic synagogue with about 850 member families.
Eight years ago, Rabbi Kliel Rose, Neal and Carol’s third son, was the first of the family to come back to Winnipeg as the spiritual leader of Congregation Etz Chayim. Now, Kliel has been joined by older brother Carnie – the new senior rabbi at Shaarey Zedek.
In mid July, I had the opportunity to sit down and chat with Carnie about his career, his decision to come back to Winnipeg and his hopes for the future here.
“I am really excited to be back,” he says. “I remember so many people here – the teachers as well as the characters – who were so much a part of my life growing up here. I feel like I have come home.”
Armed with an MA and Doctor of Divinity degree from the Jewish Theological Seminary, Rose began his rabbinical journey 30 years ago in Columbus, Ohio. In 1997, he and his wife, Pauline, moved to Tokyo, where Carnie served as the rabbi for Tokyo’s Jewish community. From there, his road led to a small congregation in New York. He became the spiritual leader at B’nai Amoona in St. Louis, in 2005.
Three years ago, he notes, he decided to try something different. An opportunity arose for him to take the reins of the Mandel JCC in Cleveland as president and CEO. “It was a chance to try something new, to experience a different aspect of Jewish life,” he observes. “But I found that I didn’t enjoy being an administrator. I missed the personal contact with people and families. I wanted to return to congregational work.”
It was the right time for the Shaarey Zedek to come calling.
“Rabbi (Alan) Green reached out to me,” Rose reports. “I had my bar mitzvah at Shaarey Zedek. I saw the potential here. The Shaarey Zedek has a large and growing congregation, and I decided that I want to be part of its revival. The new sanctuary is beautiful. I love the way the windows have been opened up to allow more natural light in. The catering is top notch. The staff members are great. I also like that there is a day care here again.”
He adds that having his brother, Kliel, here was a further inducement and is looking forward to having their families spend time together.
Rose commented on the most important changes he sees in our community since he left. “The synagogues and other Jewish institutions here seem to be much more open to collaboration,” he observes. “With the community centered around the campus, there seems to be a lot of positive energy.
“I am looking forward to Shaarey Zedek continuing to work together on joint programming with Kliel and Etz Chayim and our other congregations (such as an upcoming joint Tisha B’av program). I am also expecting to work with the Campus, Grey Academy, the Gwen Secter and others.”
He describes himself as an individual who is open to creative ideas and innovation. “Just because we have always done something in a certain way doesn’t mean that we can’t change,” he points out. “Reinvention has been an ongoing aspect of Judaism through the millennium.”
He quotes the revered Rav Kook as saying that it is important to “let the old become new and the new become sacred”.
“I think that is quite powerful,” he comments.”That will be the theme for our high holiday season this year at Shaarey Zedek.”
For Carnie Rose, while he recognizes that each congregation has its own distinct flavour or culture, dialogue among them and unity is most important.
He reports that Carol and Neal will soon be back home and (looking forward to be part of the community again.)
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GrowWinnipeg celebrates 25th anniversary

By MYRON LOVE On Wednesday, June 25, about 250 Jewish Winnipeggers – comprising lifelong residents as well as newer arrivals, came together at the Asper campus to celebrate the 25th anniversary of GrowWinnipeg, an initiative that has revitalized our Jewish community – in our camps, school, synagogues and other institutions and given our community a much more international flavour.
Our community’s population peaked in terms of population in 1961 when Winnipeg Jewry numbered around 20,000. The years after had been a period of steady decline. By 1961, most of the Jews living in smaller communities in the Prairie provinces – the source of much of our ongoing population replenishment up to that point – had largely disappeared.
A s Bob Freedman, the former CEO of the Jewish Federation of Winnipeg (and its predecessor, the Winnipeg Jewish Community Council), noted in his remarks at the 25th anniversary party, by 1986, community leaders recognized that ours was an aging and shrinking community with aging infrastructure.
“We recognized that something had to be done,” he recalled.
The first stage, he pointed out, was the planning and construction of the Asper Campus, which brought our major institutions and organizations under one roof in an attractive new building.
The next challenge was to attract more people to our community. GrowWinnipeg was created to take on the challenge. GrowWinnipeg is unique in its efforts to reach out to young Jewish families throughout the Western world .
The genesis was a chance meeting on an airplane almost 30 years ago between former Manitoba Lieutenant-Governor Janice Filmon – at that time the wife of then-Manitoba premier Gary Filmon, and a Jewish businessman from Argentina who was contemplating moving to Toronto. Filmon persuaded him to consider Winnipeg instead. He was impressed by what he saw and suggested that the community send representatives to Buenos Aires to meet with other Argentinian Jewish families who were considering leaving.
That planted the seed.
Shortly thereafter – in 1998 – Larry Hurtig – then the president of the Federation, his son, Jack, and a representative of the provincial government, made an exploratory visit to Buenos Aires to gauge what interest there might be among young Jewish families to consider moving to Winnipeg.
GrowWinnipeg was officially launched in 2000. Our community opened its arms in welcome to the new arrivals who began to arrive, hosting them in our homes and helping them become acclimatized to their new surroundings.
Evelyn Hecht became the principal contact for the newcomers. “I was lucky that I happened to be working for the Federation when we opened the campus and turned our energies to repopulating our community,” Hecht noted in her remarks at the recent celebration. “Fortunately, the pieces fell into place at just the right time.”
Those pieces, Hecht related, included: the Manitoba Provincial Nominee Program – which allowed community support groups to recruit specific immigrants; the arrival of a small number of Jewish families from Buenos Aires who encouraged community leaders to look to their former home as a potential source of Jewish immigrants; and the availability of email and the internet.
The initiative – led by Hecht – recruited a group of local Jewish families who were prepared to host potential immigrants who had begun to come for exploratory visits. The connections made by the new arrivals and their local hosts resulted in many long–lasting friendships, Hccht noted.
She praised Jewish Child and Family Service for helping the new arrivals to become established here and integrate into the community.
Efforts were also made to build a data basis of potential employers for the newcomers.
GrowWinnpeg was kicked off by two visits to Buenos Aires – visits Hecht describes as “exciting and exhausting” – in the early 2000s, when Hecht and other Winnipeg representatives met with potential immigrants and heard their concerns about life and personal safety in Argentina and hopes for the future that Winnipeg might be able to give them.
“I remember,” she said, “the numerous meeting I held in my office on the third floor here listening to people’s excitement and concerns and answering questions about life in Winnipeg, our Jewish identity, schools, synagogues, employment, housing and especially, safety. I always emphasized that they would encounter struggles, disappointment and possibly, crises – but I assured them that we would be here to help.
“And I remember feeling so much happiness when people would show up at my door to share good news about babies born, bar and bat mitzvahs, graduations and new jobs – and the numerous times I was in Citizen Court where so many were so proud to receive their citizenship certificates. “
And they are still coming. Dalia Szpiro, Hecht’s successor, reports that, over the past 25 years just under 7,000 people have come here under the aegis of GrowWinnipeg – and not just from Argentina. We have had families from Brazil, Uruguay and other South American countries, Mexico, Europe, and, in more recent years, especially from Israel.

For former Israelis I spoke with on the 25th, such as Slava and Karina Pustilnikov, Irena Oz and Marina Shapiro and her 19-year-old son, Adam, all of whom have been here for 10 to 15 years, the primary motivation was being in a safer environment.
For Ori Rahima and his wife, Anna Shapiro, who have been here for seven years and have three children under six, the pull was greater opportunity and a better standard of living.

Then there is Esther Barna, a teacher by training, newly arrived from Budapest. “Hungary is not a good place to be a Jew,” she says. “There is a lot of antisemitism. I was looking online for a better place to go and came across the GrowWinnipeg website. I love it here.”
In her concluding remarks, Dalia Szpiro, herself an immigrant from Uruguay about 20 years ago, thanked the many Jewish organizations and individuals in the community who have helped to make GrowWinnipeg the success that it is.
“Over 250 volunteers each year meet with our exploratory visitors – opening their homes, their hearts, their time, their insights and their networks,” she noted. “There is something very special about our community and our province. Every exploratory visitor who comes here as part of their immigration journey discovers it.
“This 25-year milestone is a reason for pride and celebration – and a renewed commitment to the future. We are already working on new strategies – to strengthen what we have built, support immigration, foster inclusion and create more opportunities for newcomers to grow and prosper.”