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At Limmud: New University of Manitoba president Michael Benarroch speaks of the challenges presented by stepping into his role in midst of a pandemic
By BERNIE BELLAN While there were a great many interesting speakers at this year’s Limmud, the one speaker to whom I was looking most forward to hearing was Michael Benarroch, the new president of the University of Manitoba.
Since returning to Winnipeg last summer after having served as the provost and vice-president of Ryerson University in Toronto since the fall of 2017, Benarroch was thrust headlong into having to take over his position in the midst of a pandemic.
Naturally, there haven’t been many opportunities to see and hear Benarroch, nor to interview him since he returned to Winnipeg, so his appearing at Limmud allowed Limmud participants the chance to hear directly from a man whose career has seen him move steadily up the academic administration ladder in the past 30 years.
At times wistful – in speaking of his family’s having come here from Morocco, at other times contemplative, in discussing how important it is to include Indigenous students and faculty in reshaping the U of M, Benarroch told a story – of how he’s arrived at his present situation in life and what his goals are looking forward.
“My parents never had the opportunity to go to university,” Benarroch explained at the outset of his presentation.
“My family came to Winnipeg (from Morocco) because my mother’s brother was in Winnipeg. My father was a teacher, but when he came to Winnipeg he found a job as a shochet,” Benarroch said.
It was while he was an undergrad at the University of Winnipeg that Benarroch said he developed a “passion for economics”. He later went on to acquire a PhD in Economics from Carleton University – in 1992.
Upon completing his PhD Benarroch returned to the University of Winnipeg. At the time, he explained during his presentation, Lloyd Axworthy was President of the University of Winnipeg and Axworthy asked Benarroch whether the university should have a business school?
“I designed a vision,” Benarroch said, and eventually he became dean of the new Faculty of Business and Economics.
After 19 years at the U of W, Benarroch said he “interviewed for Dean at the Asper School of Business” at the University of Manitoba, which he became in 2011.
“The University of Manitoba is one of 50 research intensive universities in Canada,” Benarroch noted – something that was to prove a factor in his wanting to return here this past year.
In 2017, Benarroch became Provost and Vice-President Academic at Ryerson University.
For Benarroch, Ryerson was a good fit, he explained, because “it had a real focus on community engagement and entrepreneurship.”
As for moving to Toronto, Benarroch admitted that he and his wife, Kim (Bailey), “missed Winnipeg a lot – especially Kim.” Still, by the time they left Toronto this past summer, both their sons (Keenan and Aden) had also moved to Toronto, so returning to Winnipeg was a bit of a mixed blessing for Michael and Kim.
The story how Benarroch came to be president of the University of Manitoba is an interesting one.
When he applied for the position – in 2019, “I didn’t even tell my family I was applying,” he said. And, when he came to Winnipeg to interview for the position, he didn’t even tell his brothers he was here. (Al Benarroch is Executive Director of Jewish Child and Family Service, while Yosef Benarroch is Rabbi of the Adas Yeshurun Herzlia Congregation, although he also lives part of the year in Israel – during normal times. A fourth brother, Yamin, who is also a rabbi, lives in Vancouver).
Ultimately, Benarroch “was offered the position of president (of the U of M) in 2019,” he said, “then Covid hit and turned everything topsy turvy.”
At that point, the host of this particular Limmud session, Faye Rosenberg Cohen, asked Benarroch: “Did you plan out the career part?”
Benarroch responded: “I knew the presidency at the University of Manitoba was coming up. I kept my eye on it, but I thought that (moving to Toronto) was going to be my last move.
“There had to be a good reason for me to move from one institution to another.
“During my time at the Asper School I thought though that I really meshed well with the atmosphere at the University of Manitoba.”
As for Ryerson, Benarroch noted that the school began as a polytechnic institute and it still carries a very large imprint as a technical training school even though it is now a university.
“Ninety-five percent of the students have an experiential background – serving in apprenticeships” and work programs, while attending classes, Benarroch explained.
Part of Benarroch’s mandate while he was at Ryerson, he noted, was to “rebuild the faculty.”
“We went from 700 to over 900 in the three years I was there,” Benarroch stated.
“We hired quite a few younger academics who brought a lot of energy with them,” he added.
Another major change that Benarroch said he helped to foster was a concerted effort to hire more Indigenous instructors.
“When I arrived there were only six Indigenous professors at Ryerson,” he observed.
“Working with students and elders we launched a reconciliation process. We made Ryerson a place where Indigenous people would feel welcome,” including by “hiring 20 new Indigenous staff,” Benarroch said.
“We also brought in a fair bit of scholarship money for Indigenous students,” he added.
Yet, when the opportunity to take over as president of the University of Manitoba presented itself, Benarroch noted, that despite his having fit in well at Ryerson, he said that “you never want to leave a job, but if I hadn’t taken that opportunity I don’t think it would have come up again.”
Rosenberg Cohen asked Benarroch “How has being a religious Jew worked for you, first as a professor, then as an administrator?”
Benarroch replied: “As a prof, it was great. As an observant Jew I was always able to schedule my time so as to be able to observe Shabbat.”
Benarroch mentioned that one of the two sabbatical years he took as a professor was at the University of Haifa, which was of particular significance for him – being able to spend the year in Israel.
However, upon becoming an administrator, Benarroch suggested, “my schedule was not mine as much as it was in the past…At Ryerson, the president was an observant Muslim, so I always I had to make sure I was on campus on Fridays while he was attending prayers.”
Further, Benarroch noted, while the advent of Zoom during the pandemic has certainly enabled teaching and meetings to carry on, Zoom has, in fact, “made it harder to remain Shabbat observant.”
Prior to the pandemic, he explained, if he had a meeting or conference to attend – even on a Shabbat, “I would be staying in a hotel and I could attend a meeting – without taking any notes.”
Now, it’s impossible to participate in a Zoom session during Shabbat, he said – and since the workday seems to have expanded to include almost any hour of the day, Benarroch admitted that, as much as technology has allowed meetings to be held relatively easily, it has presented problems for him having to decide between his obligations as a university president and his religious observance.
As for some of the other more noticeable effects that the pandemic has had on his role as president at the U of M, Benarroch said: “I have four staff members in my office; I’ve seen one of them in person.”
Benarroch told the Limmud audience that, prior to assuming his new role, he read a book offering advice on “how to be a university president”.
(Rosenberg Cohen asked the question that was probably on everyone else’s minds at that point: Are there enough people in the world who would be in the position that they were interested in becoming a university president that it would be worth it to write a book about that subject?)
In any event, Benarroch said that this particular book did offer two really good pieces of advice:
1. Don’t make a major decision during your first six months in the new position;
and 2. Go out and meet as many people as you can off the bat.
(Obviously, the second piece of advice was thrown out the window when Benarroch returned to Winnipeg during the pandemic.)
In terms of how the pandemic will change the way university courses are taught even following the pandemic, Benarroch suggested that what is likely to occur is that professors will teach classes where some students attend in person while other students will take those same classes online.
“We’re also looking to have classes for Indigenous students up north” offered online, following on the success of Zoom teaching during the pandemic, he suggested.
While “there has been a lot of resistance to teaching online among academics,” Benarroch admitted, “students have been adapting.”
With reference to how many students are actually enrolled at the university this academic year, Benarroch observed that, while there are “fewer first year students at the University of Manitoba, there have been more students return for second, third, and fourth year” than in previous years.
“Enrolment is definitely up,” Benarroch said, “and we expect to see the majority of students return again in the fall.”
Rosenberg Cohen asked: “If I were a parent, thinking of spending money to send my child to a university somewhere, why would I spend all that money when they can take their classes online?”
Benarroch’s response was that, while virtual classes will certainly be a major part of whatever format universities eventually evolve into becoming, there is going to be a greater emphasis on “more participation, more research, more experiential. There are going to be more opportunities outside the classroom”, but they are going to be in person, not online.
As an example, Benarroch said he’s planning on creating a “student start-up zone”, in which students will start their own businesses.”
“It’s better to fail at a business when you’re 23 than when you’re 55,” Benarroch observed.
Rosenberg Cohen asked: “What are your hopes and dreams?”
Benarroch said, “Here at the University of Manitoba we have a tremendous testing capacity. Winnipeg could become a testing centre for vaccines,” for instance he suggested.
Continuing on the thread of what his hopes and dreams are, Benarroch said: “I’d like to see the University of Manitoba become a global leader in certain areas.
“I’d like to see the university become a racist-free zone.” (He noted that the previous president of the U of M, David Barnard, “had launched a task force on Equality, Diversity, and Integration.)
“We know we can’t stamp out racism, on campus,” Benarroch observed. “The question is how to deal with it.”
Someone in the Zoom audience wondered how one can maintain a balance between stamping out racism while still allowing free speech?
“We’re still a university. We are going to have debate and disagreement,” Benarroch said in response.
Someone else wondered “How does the university compensate for lab work that can’t get done?
Benarroch answered that “We allow 20 percent capacity in some spaces…We’ve also developed a way to hold some of the labs virtually.”
As well, Benarroch said that, for ten days in January, students in the Faculties of Nursing, Science, Architecture, Engineering, and Agriculture, were allowed back on to campus” to conduct lab work – under strict Covid protocols.
I asked a question along these lines (although the names of questioners were not given): Professors are having to spend more time than ever before finding funding for their programs. With the emphasis on practical, results-oriented programs, where will that leave programs that don’t necessarily have practical applications? (My question was not worded precisely that way, but it was along those general lines.)
Benarroch’s response was that “the university brings in just under $200 million a year in research money – the vast majority of which comes from the federal government.”
He added that he has two goals as far as where the money for research goes: to allow students who were doing research prior to Covid to continue doing that work; and to obtain additional money to keep university labs running.
Benarroch also noted that there is now a “massive reinvestment in science in the US. We have to remain competitive in how we pay faculty and how we keep up our labs.”
It seems quite evident, therefore, that Michael Benarroch is going to be preoccupied with finding ever new sources of funding for the university, while trying to retain whatever sources have been in place until now.
It seemed fitting, therefore, that one of his final observations was that “one of my mandates as president is to speak to government”.
Still, lost in all the discussion about funding and research was any reference to the less practical aspects of a university education. Of course, that’s a subject that’s been debated for a very long time. I just wonder where faculties such as Arts are going to end up with the even greater emphasis on “research” oriented programs.
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“Fiddler on the Roof”: First ever joint production between Winnipeg Jewish Theatre and Rainbow Stage is a smash hit
By BERNIE BELLAN You really can’t go wrong by mounting a production of “Fiddler on the Roof” – and Rainbow Stage has proven that four previous times: in 1971, 1977, 1984, and 1993.
What each of those productions had in common though – aside from the fact that they were solely Rainbow Stage productions, was that each time the star role of Tevye the milkman was played by Cliff Gardner who, in his day job, was the program director at CJOB radio.
I can’t remember how many times I saw Fiddler at Rainbow State previously but, after a while it wasn’t quite the novel experience it was the first time I had seen it there.
But now – as a result of a very creative idea, “Fiddler on the Roof” has been brought back to Rainbow Stage once more – but this time as a co-production with the Winnipeg Jewish Theatre.
The idea for mounting a joint production came from WJT’s artistic director, Dan Petrenko who, as Myron Love noted in an article for The Jewish Post this past February, had observed that “ Because of the times we’re living through, and particularly the growing antisemitism in our communities and across the country, I felt there is a need to tell a story that celebrates Jewish culture on the largest stage in the city – to reach as many people as possible.’ ”
Myron’s article went on to say that “Last year, WJT approached Rainbow Stage with a proposal for the co-presentation of “Fiddler on the Roof.” Rainbow Stage management was really enthusiastic in their response, Petrenko said.”
In my own profile of Dan Petrenko, which I wrote in April 2023, when he first came to Winnipeg, just after having been hired as the WJT’s new artistic director, I noted that “Dan was born in Israel, the son of Jewish parents who had moved from their hometown of Odessa in Ukraine.
“A formative influence in his life, he says, was his grandmother, who had been a pianist in Ukraine. She had aspirations early in her life to study in a music conservatory, but the antisemitism that was pervasive in the Soviet Union prevented her from achieving that ambition. Instead, she had to travel all the way to Siberia in order to obtain training to become a pianist.”
After re-reading my own article about Petrenko in preparation for writing about the new production of “Fiddler on the Roof,” now on at Rainbow Stage until Sept. 13, I couldn’t help but note the parallels in Petrenko’s own life and the story that is at the heart of “Fiddler,” which is one of Jews having to cope with antisemitism in their native Ukraine and finally being forced to leave their home community of Anitevka – for parts unknown.
While “Fiddler” has so many dimensions – from its story of persecution, of girls being kept from studying because of age old taboos, of marriages being arranged, to notions of democracy – and socialism, starting to be espoused in the late 1800s in Eastern Europe – it’s the music that really drives the show.
I don’t have to remind anyone how timeless the songs from “Fiddler” have become. There have been documentaries produced, both about how the Broadway show came about and later, how Norman Jewison crafted a quite different approach to telling the story of Tevye the milkman in his brilliant movie adaptation of the Broadway musical. There have also been several books telling the story how three geniuses: Sheldon Harnick, Joseph Stein, and Jerry Bock, combined to create something that is as timeless in its own way as any musical could ever be.
But, what can you say about the WJT-Rainbow Stage co-production of “Fiddler'” that couldn’t possibly avoid using superlatives? Playing to a sold-out audience on opening night, Wednesday, September 9, even though there was a slight chill in the air as the evening wore on – and certainly mounting a show at Rainbow Stage in September is a chancy proposition – the evening was one of pure magic.
I don’t know who came up with the idea of having the orchestra play behind the performers – as opposed to the usual practice of having them play in the pit in front of the stage – but it was sheer genius to do that. I’ve often attended Rainbow Stage and been frustrated that the singers’ voices are drowned out by the musicians’ instruments – but not this night.
Each note sung could be heard clear as a bell – even from the children who played Tevye and Golde’s youngest daughters.
The performances were universally excellent – all the way from Daniel Kash as Tevye and Debbie Maslowsky (a name very familiar both to WJT and Rainbow Stage attendees) to everyone else in the cast. It would be unfair to single out anyone in the cast for special praise; they were all so good, but if there was one moment that was absolutely thrilling above all else, it was when the opening note to the Russian song “Za vashe zdorovye” (to your health) in the famous tavern scene that culminates with “To Life” was belted out.
And, having the Rusalka Ukrainian dancers perform only added to the evening’s excitement. The exuberance they brought to the wedding scene was a demonstration of how combining the talents of one of Winnipeg’s most exciting dance troupes with many Winnipeg performers who had previously appeared either in WJT or Rainbow Stage productions was a demonstration of just how much talent there is right here in Winnipeg.
Sadly, by the time this is published this version of “Fiddler on the Roof” is only scheduled to be performed two more times: Saturday, Sept. 12, at 7:30 pm and Sunday, Sept. 13, at 2:00 pm. Tickets had been going fast as of the time of publication, but if you want to check with the box office, the number is 204-989-0888
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From a ‘pie in the sky’ idea to 2,400 young hockey players
By BERNIE BELLAN I didn’t used to cover sports for The Jewish Post & News except for the odd occasion.
For years we could count on the late, great Harvey Rosen to comb the waterfront, looking for any sports story that might have the least connection to anything Jewish. Harvey would even go into visiting teams’ locker rooms during Winnipeg Jets games and, if a player had a name that sounded Jewish, inquire whether that player might be Jewish.
Then, for a few years, we added well-known sports writer Scott Taylor to the mix. Scott offered quite a different perspective, looking for stories about athletes that went far behind the scenes to uncover details that other reporters might have missed.
With both Harvey and Scott gone from our pages, I’ve occasionally found myself filling the sports void. These days, however, I tend to wait for an interesting story to find me.
And that’s exactly what happened with Wheatland Hockey.
Recently, my neighbours Elliot and Linda Katz mentioned that they knew of a Jewish couple who had started a hockey development program in Winnipeg. The couple, Rich Hechter and Rachel Wolfenson, had apparently started Wheatland Hockey only about 16 months earlier.
I subsequently learned that, in that short time, more than 2,400 young hockey players had gone through Wheatland’s various programs.
That number got my attention.
So, I contacted Rachel and Rich to find out what they had created — and why.
It started with a gap
The idea for Wheatland began, as Rachel described it to me, as “this little pie in the sky idea that we were going to have a spring development program in the spring of 2025.”
They started with about 50 kids spread across three age groups.
Sixteen months later, Wheatland has grown into a broad hockey-development organization offering programs for players from U9 through U15, along with specialized programming, female hockey, spring and summer teams, events and high-performance opportunities.
But the numbers aren’t really the story.
The story is why they thought Wheatland needed to exist in the first place.
Rich and Rachel felt there was a gap between traditional minor hockey and the highly specialized — and often expensive — training programs available to elite players.
There were plenty of opportunities for kids to play hockey. But what about the player who needed to improve one particular part of their game? What about the U9 player whose parents had no idea what skills their child should be working on? What about the player who wasn’t an elite athlete but had the potential to become a much better hockey player with the right instruction?
That was the space they wanted Wheatland to occupy.
As Rachel explained it, some families come to Wheatland knowing exactly what their child needs.
“They might know that the kid’s gap is power skating,” she told me. “They might have a great shot and great stick handling, but they’re not strong skaters.”
Other families arrive with a much less specific question.
“They’re new U9 families,” Rachel said. “Their kids have been spat out of the Timbits world and into the U9 world and they don’t know what to focus on.”
That’s where Rich comes in.
‘Pedagogy on ice’
Rich brings an unusual background to hockey coaching.
He is currently taking a one-year sabbatical from his role as vice-principal of Brock Corydon School, the Winnipeg school often known as the only public school Hebrew bilingual program in North America. For many families in Winnipeg’s Jewish community, Brock Corydon is where they know Rich best.
Before becoming a vice-principal, he worked as a high school teacher and as a university professor in the Faculty of Education. He has also spent more than a decade coaching youth hockey.
This year, rather than stepping away from education, Rich is using his sabbatical as an opportunity to continue learning, writing, and growing as a coach and mentor while devoting more time to developing Wheatland Hockey.
That additional time will also allow Wheatland to extend its reach beyond Winnipeg through a new initiative called “Wheatland on the Road”.
Over the coming year, Rich will travel to rural Manitoba communities including Manitou, St. Laurent, Lundar, Steinbach and Elm Creek to lead coaching and mentoring sessions for local players and coaches.
The initiative reflects Wheatland’s belief that access to quality coaching should not depend on where a young player lives. It also gives Rich an opportunity to work directly with local hockey communities, sharing ideas and helping coaches develop their own approaches to teaching the game.
For Rich, education and hockey aren’t separate worlds.
Rachel described his approach as “pedagogy on ice.”
The idea is simple: coaching isn’t just about showing a young player how to execute a skill. It’s about understanding how that player learns, figuring out what they need, and creating an environment where they can improve.
That educational philosophy is evident in the way Wheatland approaches development.
Its programs focus on areas such as skating, puck control, shooting, passing and receiving, positional play, defensive skills, checking, hockey IQ and tactical understanding.
But the organization also talks openly about developing confidence, resilience and character.
The Wheatland philosophy is summed up on its website as building “skills, character and excellence — on and off the ice.”
And that distinction is important to Rich.
The objective isn’t simply to produce better hockey players.
It’s to help young people become better learners, teammates and competitors.
A Jewish leadership team in an unlikely business
There is also an irony at the heart of Wheatland’s success.
We are not exactly the people known for our sporting prowess, and none of the people leading Wheatland played in the NHL. Yet, the organization is run by Rachel and Rich, with Ryan Paul, Eleni Wener, Avi Walker and Dustin Roitelman in senior leadership roles.
That may be unusual in the hockey world, but it is also part of what makes Wheatland distinctive.
This is not a business built around former professional players leveraging on their own playing careers. It is being led by people who believe deeply in the values Wheatland has developed — and continues to develop.
They believe in teaching young people how to learn, how to work with others, how to persevere and how to contribute to their communities.
In that sense, Wheatland’s leadership team reflects the organization’s broader philosophy: hockey expertise matters, but so do education, mentorship, organization, empathy and a commitment to making the game more accessible.
The fact that this group has helped build a hockey organization serving thousands of young players from across Manitoba is, in its own way, pretty remarkable.
Making hockey and coaching accessible
Perhaps the most important word in Wheatland’s philosophy is accessibility.
“Accessibility is one of our guiding principles,” Rachel said. “We believe that all kids should have the opportunity to get on the ice, regardless of socioeconomic conditions.”
For Rich and Rachel, accessibility means more than making hockey available. They believe that good coaching should be accessible, too.
That commitment is reflected in Wheatland’s “Pay-What-You-Can” program, which helps ensure that financial circumstances do not prevent children and families from participating in quality hockey programming.
For Rachel and Rich, the program is one way of giving back to the broader community. They believe that hockey — and the opportunity to learn from good coaches — should be available to as many young people as possible, not limited only to families who can afford the full cost of specialized training.
That doesn’t mean Wheatland is trying to be everything to everyone.
Rather, the idea is that a family shouldn’t need to have an elite-level hockey player — or an elite-level hockey budget — to access good coaching.
The organization keeps its groups relatively small. A typical session might have four or five players, while a larger session could have as many as 20, with several coaches on the ice.
The result is that a player who shows up to a smaller session can end up receiving something approaching a semi-private lesson without the family having to pay a premium for that experience.
And, Rachel noted, if only a handful of players show up for a session, “they would get the benefit of a semi-private class for a very inexpensive cost.”
Building coaches, too
Wheatland’s emphasis on development doesn’t stop with the players.
The organization has also created a Junior Coach program, through which some of its younger participants have an opportunity to begin learning how to teach the game themselves.
Five of Wheatland’s junior coaches are under the age of 15.
That’s significant because it reflects another part of Rich and Rachel’s philosophy: hockey development isn’t simply about producing better players. It’s about creating people who can contribute to the hockey community.
The organization’s coaching staff also includes experienced coaches with backgrounds in player development, athletic development and hockey education.
The same philosophy is at the heart of Wheatland on the Road. By working with coaches in rural communities, Rich hopes to help build local coaching capacity so that players can continue benefiting from quality instruction long after his visit is over.
Hockey as a bridge between communities
One of Wheatland’s most memorable recent initiatives involved a visiting Israeli hockey club.
The visiting players took part in two on-ice sessions with Rich and Ryan. After changing out of their gear, the young players then visited Rich at Brock Corydon School, where they met with grade 5 and 6 students.
For the players from Israel, the experience offered more than additional hockey instruction. It gave them an opportunity to connect with Winnipeg students through a shared language — the language of hockey — while also learning about one another’s communities.
For Wheatland, the sessions demonstrated how hockey can create meaningful connections that extend well beyond the rink.
Rachel and Rich
While Rich is the face of Wheatland on the ice, Rachel’s role is largely behind the scenes.
A Senior Investment Advisor with TD Private Wealth Management, Rachel brings an entirely different skill set to the organization, overseeing operations and communications and helping ensure that families have a positive experience from the moment they register.
The division of responsibilities seems to work. Rachel brings the organizational perspective needed to turn an idea into an operation. Rich brings the educator’s perspective to player development.
The broader leadership team brings additional experience, energy and commitment to the values that guide Wheatland.
And somewhere along the way, that little “pie in the sky” idea became something considerably larger.
More than 2,400 kids have now gone through Wheatland’s programs in just 16 months.
That’s a lot of hockey players. But when I asked Rachel what she thought accounted for that kind of growth, her answer wasn’t really about hockey.
It was about giving families something they were looking for.
“We teach people first, we teach hockey second,” is the philosophy Rich and Rachel have adopted.
Perhaps that’s why Wheatland has grown so quickly.
Because for all the talk about hockey development, what they are really trying to develop is something bigger: young people who feel supported, challenged and capable of getting better.
And through initiatives such as the Pay-What-You-Can program, Wheatland on the Road and its work with visiting teams, Wheatland is also showing how hockey can be both accessible and a bridge between communities.
If the first 16 months are any indication, there are a lot of Winnipeg families — and perhaps many potential community partners across Manitoba — who were looking for exactly that.
For more information about Wheatland Hockey, visit Wheatland Hockey.
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“Chanukah Guilt: A Jewish Holiday Murder Mystery”
Review –Interview by MARTIN ZEILIG
With “Chanukah Guilt: A Jewish Holiday Murder Mystery” (Scribal Scion Publishing 182 pg. $20.00) Winnipeg author Avra Love steps confidently into the world of cozy Jewish crime fiction, delivering a warm, witty, and culturally textured novel that feels instantly familiar to anyone who has spent time in a synagogue social hall.
Published by Scribal Scion in August 2026, the book marks a notable shift from Love’s earlier works — the playful children’s book “Don’t Wake Mommy!” and her flash fiction collection “Into the Junk Drawer” — yet it carries forward her trademark blend of humour, character insight, and affection for the small dramas of everyday life.
Love, who was interviewed by email for this article, grew up surrounded by stories and language, and that early immersion shows. She had long wanted to take on a larger scale project, and this idea — sparked by her own experiences participating in holiday craft sales — lent itself naturally to expansion.
“I was always struck by the diversity and energy you find at these events,” she says. “When I considered it as a background for my story, I chose to make it a Jewish setting.”
The novel unfolds over a single day: the pre Chanukah craft sale at a local synagogue. It’s the kind of event many Jewish readers will recognize immediately — twenty vendors, tables overflowing with handmade goods, the hum of conversation, and the quiet hope that the turnout will justify all the effort.
Into this bustling scene steps Becky, the first time coordinator of the sale, who has taken on the job mostly because no one else would. Becky’s background as a theatre director gives her a keen eye for personalities, staging, and the subtle tensions that animate a room. It also makes her an unexpectedly capable amateur sleuth when a sudden death shatters the cheerful atmosphere.
Love’s decision to set the mystery within a single communal event is inspired. The synagogue social hall becomes a microcosm of Jewish communal life — warm, opinionated, occasionally chaotic, and full of characters who are both endearing and exasperating. The vendors, each with their quirks and motivations, form a lively ensemble cast. Their interactions provide humour, texture, and a steady stream of clues as Becky tries to piece together what happened before the police arrive.
The tone throughout is unmistakably cozy.
Love isn’t interested in grisly details or procedural complexity; her focus is on character, community, and the gentle absurdities that arise when ordinary people are thrust into extraordinary circumstances. The dialogue is sharp and often funny, peppered with Hebrew and Yiddish expressions that feel authentic rather than ornamental. A glossary at the end ensures that readers of all backgrounds can follow along without missing the cultural flavour.
Behind the scenes, Hanukah Guilt was very much a labour of love.
The book began as a “piecework project built over sporadic bouts of creativity,” Love explains, and then underwent multiple revisions.
All told, it took most of three years to complete. When it came time to publish, she didn’t hesitate to bring the manuscript to Scribal Scion.
“I had such a great experience working with James Gershfield on my first children’s book that I went to him first — and I’m glad I did. I’ve been so appreciative of his hard work and expertise in helping me craft the finished product.”
What elevates Hanukah Guilt is Love’s ability to balance levity with sincerity. Beneath the humour lies a genuine appreciation for Jewish communal spaces — their warmth, their imperfections, and their role as gathering points for tradition, creativity, and connection. Becky’s determination to solve the mystery is less about heroism and more about responsibility: to the vendors, to the event, and to the community she cares about.
Love’s writing career continues to expand. In addition to this novel, she has two new Jewish children’s picture books underway with Scribal Scion Kids and continues to write short stories in her spare time. Hanukah Guilt is her third published book — and her most ambitious to date.
In Hanukah Guilt, Avra Love has crafted a charming, accessible, and distinctly Jewish mystery that will resonate with readers across generations. It is a welcome addition to holidaythemed fiction and a delightful new chapter in the career of a Winnipeg writer whose voice continues to grow in range and confidence.
This is a book that belongs on Jewish bookshelves — and one that will make readers smile even as they turn the pages in search of clues.
Avra Love is a Winnipeg educator with a background in English Language studies and Philosophy. She is the author of three books: the flash fiction collection “Into the Junk Drawer,” the children’s book “Don’t Wake Mommy!,” and her new cozy mystery “Hanukah Guilt: A Jewish Holiday Murder Mystery.” She loves to read, write, craft, and practice healthy living.
