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At Limmud: New University of Manitoba president Michael Benarroch speaks of the challenges presented by stepping into his role in midst of a pandemic
By BERNIE BELLAN While there were a great many interesting speakers at this year’s Limmud, the one speaker to whom I was looking most forward to hearing was Michael Benarroch, the new president of the University of Manitoba.
Since returning to Winnipeg last summer after having served as the provost and vice-president of Ryerson University in Toronto since the fall of 2017, Benarroch was thrust headlong into having to take over his position in the midst of a pandemic.
Naturally, there haven’t been many opportunities to see and hear Benarroch, nor to interview him since he returned to Winnipeg, so his appearing at Limmud allowed Limmud participants the chance to hear directly from a man whose career has seen him move steadily up the academic administration ladder in the past 30 years.
At times wistful – in speaking of his family’s having come here from Morocco, at other times contemplative, in discussing how important it is to include Indigenous students and faculty in reshaping the U of M, Benarroch told a story – of how he’s arrived at his present situation in life and what his goals are looking forward.
“My parents never had the opportunity to go to university,” Benarroch explained at the outset of his presentation.
“My family came to Winnipeg (from Morocco) because my mother’s brother was in Winnipeg. My father was a teacher, but when he came to Winnipeg he found a job as a shochet,” Benarroch said.
It was while he was an undergrad at the University of Winnipeg that Benarroch said he developed a “passion for economics”. He later went on to acquire a PhD in Economics from Carleton University – in 1992.
Upon completing his PhD Benarroch returned to the University of Winnipeg. At the time, he explained during his presentation, Lloyd Axworthy was President of the University of Winnipeg and Axworthy asked Benarroch whether the university should have a business school?
“I designed a vision,” Benarroch said, and eventually he became dean of the new Faculty of Business and Economics.
After 19 years at the U of W, Benarroch said he “interviewed for Dean at the Asper School of Business” at the University of Manitoba, which he became in 2011.
“The University of Manitoba is one of 50 research intensive universities in Canada,” Benarroch noted – something that was to prove a factor in his wanting to return here this past year.
In 2017, Benarroch became Provost and Vice-President Academic at Ryerson University.
For Benarroch, Ryerson was a good fit, he explained, because “it had a real focus on community engagement and entrepreneurship.”
As for moving to Toronto, Benarroch admitted that he and his wife, Kim (Bailey), “missed Winnipeg a lot – especially Kim.” Still, by the time they left Toronto this past summer, both their sons (Keenan and Aden) had also moved to Toronto, so returning to Winnipeg was a bit of a mixed blessing for Michael and Kim.
The story how Benarroch came to be president of the University of Manitoba is an interesting one.
When he applied for the position – in 2019, “I didn’t even tell my family I was applying,” he said. And, when he came to Winnipeg to interview for the position, he didn’t even tell his brothers he was here. (Al Benarroch is Executive Director of Jewish Child and Family Service, while Yosef Benarroch is Rabbi of the Adas Yeshurun Herzlia Congregation, although he also lives part of the year in Israel – during normal times. A fourth brother, Yamin, who is also a rabbi, lives in Vancouver).
Ultimately, Benarroch “was offered the position of president (of the U of M) in 2019,” he said, “then Covid hit and turned everything topsy turvy.”
At that point, the host of this particular Limmud session, Faye Rosenberg Cohen, asked Benarroch: “Did you plan out the career part?”
Benarroch responded: “I knew the presidency at the University of Manitoba was coming up. I kept my eye on it, but I thought that (moving to Toronto) was going to be my last move.
“There had to be a good reason for me to move from one institution to another.
“During my time at the Asper School I thought though that I really meshed well with the atmosphere at the University of Manitoba.”
As for Ryerson, Benarroch noted that the school began as a polytechnic institute and it still carries a very large imprint as a technical training school even though it is now a university.
“Ninety-five percent of the students have an experiential background – serving in apprenticeships” and work programs, while attending classes, Benarroch explained.
Part of Benarroch’s mandate while he was at Ryerson, he noted, was to “rebuild the faculty.”
“We went from 700 to over 900 in the three years I was there,” Benarroch stated.
“We hired quite a few younger academics who brought a lot of energy with them,” he added.
Another major change that Benarroch said he helped to foster was a concerted effort to hire more Indigenous instructors.
“When I arrived there were only six Indigenous professors at Ryerson,” he observed.
“Working with students and elders we launched a reconciliation process. We made Ryerson a place where Indigenous people would feel welcome,” including by “hiring 20 new Indigenous staff,” Benarroch said.
“We also brought in a fair bit of scholarship money for Indigenous students,” he added.
Yet, when the opportunity to take over as president of the University of Manitoba presented itself, Benarroch noted, that despite his having fit in well at Ryerson, he said that “you never want to leave a job, but if I hadn’t taken that opportunity I don’t think it would have come up again.”
Rosenberg Cohen asked Benarroch “How has being a religious Jew worked for you, first as a professor, then as an administrator?”
Benarroch replied: “As a prof, it was great. As an observant Jew I was always able to schedule my time so as to be able to observe Shabbat.”
Benarroch mentioned that one of the two sabbatical years he took as a professor was at the University of Haifa, which was of particular significance for him – being able to spend the year in Israel.
However, upon becoming an administrator, Benarroch suggested, “my schedule was not mine as much as it was in the past…At Ryerson, the president was an observant Muslim, so I always I had to make sure I was on campus on Fridays while he was attending prayers.”
Further, Benarroch noted, while the advent of Zoom during the pandemic has certainly enabled teaching and meetings to carry on, Zoom has, in fact, “made it harder to remain Shabbat observant.”
Prior to the pandemic, he explained, if he had a meeting or conference to attend – even on a Shabbat, “I would be staying in a hotel and I could attend a meeting – without taking any notes.”
Now, it’s impossible to participate in a Zoom session during Shabbat, he said – and since the workday seems to have expanded to include almost any hour of the day, Benarroch admitted that, as much as technology has allowed meetings to be held relatively easily, it has presented problems for him having to decide between his obligations as a university president and his religious observance.
As for some of the other more noticeable effects that the pandemic has had on his role as president at the U of M, Benarroch said: “I have four staff members in my office; I’ve seen one of them in person.”
Benarroch told the Limmud audience that, prior to assuming his new role, he read a book offering advice on “how to be a university president”.
(Rosenberg Cohen asked the question that was probably on everyone else’s minds at that point: Are there enough people in the world who would be in the position that they were interested in becoming a university president that it would be worth it to write a book about that subject?)
In any event, Benarroch said that this particular book did offer two really good pieces of advice:
1. Don’t make a major decision during your first six months in the new position;
and 2. Go out and meet as many people as you can off the bat.
(Obviously, the second piece of advice was thrown out the window when Benarroch returned to Winnipeg during the pandemic.)
In terms of how the pandemic will change the way university courses are taught even following the pandemic, Benarroch suggested that what is likely to occur is that professors will teach classes where some students attend in person while other students will take those same classes online.
“We’re also looking to have classes for Indigenous students up north” offered online, following on the success of Zoom teaching during the pandemic, he suggested.
While “there has been a lot of resistance to teaching online among academics,” Benarroch admitted, “students have been adapting.”
With reference to how many students are actually enrolled at the university this academic year, Benarroch observed that, while there are “fewer first year students at the University of Manitoba, there have been more students return for second, third, and fourth year” than in previous years.
“Enrolment is definitely up,” Benarroch said, “and we expect to see the majority of students return again in the fall.”
Rosenberg Cohen asked: “If I were a parent, thinking of spending money to send my child to a university somewhere, why would I spend all that money when they can take their classes online?”
Benarroch’s response was that, while virtual classes will certainly be a major part of whatever format universities eventually evolve into becoming, there is going to be a greater emphasis on “more participation, more research, more experiential. There are going to be more opportunities outside the classroom”, but they are going to be in person, not online.
As an example, Benarroch said he’s planning on creating a “student start-up zone”, in which students will start their own businesses.”
“It’s better to fail at a business when you’re 23 than when you’re 55,” Benarroch observed.
Rosenberg Cohen asked: “What are your hopes and dreams?”
Benarroch said, “Here at the University of Manitoba we have a tremendous testing capacity. Winnipeg could become a testing centre for vaccines,” for instance he suggested.
Continuing on the thread of what his hopes and dreams are, Benarroch said: “I’d like to see the University of Manitoba become a global leader in certain areas.
“I’d like to see the university become a racist-free zone.” (He noted that the previous president of the U of M, David Barnard, “had launched a task force on Equality, Diversity, and Integration.)
“We know we can’t stamp out racism, on campus,” Benarroch observed. “The question is how to deal with it.”
Someone in the Zoom audience wondered how one can maintain a balance between stamping out racism while still allowing free speech?
“We’re still a university. We are going to have debate and disagreement,” Benarroch said in response.
Someone else wondered “How does the university compensate for lab work that can’t get done?
Benarroch answered that “We allow 20 percent capacity in some spaces…We’ve also developed a way to hold some of the labs virtually.”
As well, Benarroch said that, for ten days in January, students in the Faculties of Nursing, Science, Architecture, Engineering, and Agriculture, were allowed back on to campus” to conduct lab work – under strict Covid protocols.
I asked a question along these lines (although the names of questioners were not given): Professors are having to spend more time than ever before finding funding for their programs. With the emphasis on practical, results-oriented programs, where will that leave programs that don’t necessarily have practical applications? (My question was not worded precisely that way, but it was along those general lines.)
Benarroch’s response was that “the university brings in just under $200 million a year in research money – the vast majority of which comes from the federal government.”
He added that he has two goals as far as where the money for research goes: to allow students who were doing research prior to Covid to continue doing that work; and to obtain additional money to keep university labs running.
Benarroch also noted that there is now a “massive reinvestment in science in the US. We have to remain competitive in how we pay faculty and how we keep up our labs.”
It seems quite evident, therefore, that Michael Benarroch is going to be preoccupied with finding ever new sources of funding for the university, while trying to retain whatever sources have been in place until now.
It seemed fitting, therefore, that one of his final observations was that “one of my mandates as president is to speak to government”.
Still, lost in all the discussion about funding and research was any reference to the less practical aspects of a university education. Of course, that’s a subject that’s been debated for a very long time. I just wonder where faculties such as Arts are going to end up with the even greater emphasis on “research” oriented programs.
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Third annual JFest Winnipeg will be offering programs for all ages
By MYRON LOVE JFest Winnipeg is back with a good variety of musical performances, a book launch, popular Jewish-themed films, children’s activities, and a family-oriented Shabbat dinner.
“JFest,” observes Laura Marjovsky, the Rady JCC Director of Programming, “is an opportunity for our community to experience Jewish art and culture. With our range of JFest events, we are trying to reach out beyond what has been our base audience and appeal to all ages. We have a commitment to bring top notch Israeli performers to share the highest caliber of Israeli entertainment with our audiences.”
The week-long festival (November 14-21) kicks off with a performance by top-ranked Israeli singer-songwriter Harel Skaat. The popular Israeli star began singing as a child. He shot to fame when he finished second in the second season of “Kochav Nolad” – Israel’s version of “American Idol.” His first album was released in 2006 and achieved Platinum status – with one of the songs being ranked as “song of the year.” He followed that up in 2009 with a second album that reached Gold status. In 2010, he represented Israel at the Eurovision competition.
Skaat’s performance is scheduled for the Seven Oaks Performing Arts Centre (which is attached to Garden City Collegiate) beginning at 8:00 P.M. on Saturday, November 14. Patrons will have the opportunity to purchase an enhanced ticket to attend a meet and greet with Harel.
All other JFest programs and activities will be at the Rady JCC.
Music Producer Karla Berbrayer says Ben Caplan’s performance on Saturday, November 21 will also be another highlight. “Ben Caplan redefines what it means to be a modern folk artist,” Berbrayer says. “His music and stories are matched by his larger-than-life stage presence. This concert focuses on how his Jewish upbringing has influenced his entire performance career.”
“Flatland Famous” is returning by popular demand. This quintet, known for its performances at Winnipeg Jets games, will be presenting its concert, “Jewish Soul of Rock and Roll,” on Wednesday, November 18, at 7:30 pm. This year’s show will feature songs by Amy Winehouse, Neil Diamond, Barbra Streisand, Simon and Garfinkel, and other famous Jewish icons.
On Tuesday, November 17, local author Deborah Schnitzer will be taking centre stage with the launch of her new book, “The Woman Who Swallowed West Hawk Lake.” The University of Winnipeg English Professor Emeritus’s new novel explores intergenerational trauma related to Nazi breeding programs. Joining Schnitzer on stage will be a panel of professionals who have experience working with children who have experienced trauma.
And of course, “Best of the Fest” is back. Films to be presented will include“The Floaters” and “We Met at Grossingers,” two wildly popular movies at last spring’s Winnipeg International Jewish Film Festival.
“The Floaters,” to be screened on Monday , November 16 at 7:00 pm is a funny and bang-on depiction of Jewish summer camp culture.
“We Met at Grossingers” is a loving look back at the Borscht Belt in New York’s Catskills, where generations of young Jewish performers earned their dues and developed their acts. The film will be screened on Thursday, November 19 at 7:00 P.M.
On Friday November 20, JFest will host a Family Shabbat dinner featuring Anat Kriger, an Israeli-born, Toronto-based musician, actor, and children’s performer, who has made several appearances in Winnipeg at major communal events.
Kidfest on Sunday, November 15, will be a day-long potpourri of programming that will include live performances, workshops, bouncy castles, games and crafts, and much more.
Readers seeking more information about JFest can contact Laura Marjovsky at 204 477-7539 or lmarjovsky@radyjcc/com
Local News
Hen Mazzig, leading Israeli advocate, makes first Winnipeg appearance
By MYRON LOVE On Tuesday, October 6, a large number of members of our community packed the chapel at the Shaarey Zedek Synagogue, eager to welcome Hen Mazzig in his first appearance in our community.
Over the past few years, the Israeli-born Mazzig – who was appearing at the invitation of our Jewish Federation and Combined Jewish Appeal team – has become one of Israel’s and the Jewish people’s leading advocates on the international stage. His online platforms reach as many 100 million viewers a month with a regular following of almost 1 million. He has been interviewed by numerous leading media outlets and has given addresses at close to 500 universities in recent years.
Mazzig’s presentation in Winnipeg (which was funded by the Asper Family and the Asper Foundation) took the form of a question and answer format with Sarah Mali, the Director General of JFC-UIA (Jewish Federations-United Jewish Appeal) Canada in Israel, asking the questions.
Mali , who was visiting Winnipeg for the third time in the past three years, began by expressing how honoured she felt about having the opportunity to converse with Mazzig – referring to Jewish Federation of Winnipeg President Carrie Shenkarow’s comments regarding Mazzig’s “devotion to Israel and the Jewish people”, his “deep sense of purpose, moral clarity” and “willingness to enter some of the most difficult spaces and conversations.”
The first question that Mali posed to Mazzig was related to his visit to the Canadian Museum of Human Rights and its controversial and one-sided take on the longstanding and ongoing Israeli-Palestinian conflict. She referred to a comment that Mazzig had made on X the day after visiting the museum, in which he wrote that while he “has no problem with people learning about Palestinian history,” he wished that “Palestine Uprooted” didn’t “distort the regional events, including the displacement of 800,000 people just like my grandmother, Hela, who became a refugee when Iraq turned on its Jewish community” post-1948.
“History can only lead to reconciliation when it is told honestly,” he observed. “Otherwise, it is just fuelilng an agenda.”
What most disturbed him about the exhibit, Mazzig told his audience, is that it erased his own family’s history. Expanding upon his family’s roots, he noted that his father’s family came to Israel from Tunisia and his mother’s side from Iraq. He spoke in particular about his maternal grandmother, Hela, who left behind “a beautiful civilization” – Jews had been living and thriving in Iraq since before the Roman destruction of Jerusalem 2000 years ago – to a new land (Israel), where she had to learn a new language (Hebrew) and rebuild her life.
Mazzig added that his grandmother is his anchor in life and the inspiration for all that he has accomplished.
Mali asked Mazzig about his ability to empathize with Palestinians. It was difficult to do, he answered. He got to know Palestinians, he recalled, during the Covid epidemic when he was serving as a medic with the Israel Defense Force and found himself responsible for helping Palestinians through that difficult time and transporting sick Palestinians to Israeli hospitals.
“Even though I fight so hard for Israel,” he observed, it doesn’t mean that I can’t feel empathy for anyone else.”
Mali asked Mazzig how October 7, 2023, changed him.
“I chose not to become a victim,” he said, “but rather to engage more with the world, bear witness, share our stories and talk about genocide. While I was actively advocating for Israel before October 7, I have been much more in demand since. I have become a lot more visible.
”I have found that a lot of people support us,” he continued. “They see what is happening and are on our side.”
On the other hand, he added, a lot of people don’t know anything about Israel. “It is a matter of education,” he said. “I encourage people to go to Israel and talk to Israelis.”
Mali’s last question was what Mazzig means when he writes that “I promise to love being Jewish ten times more than anyone hates me for it.” What does it mean to him to love and find joy and happiness in being Jewish”, she added?
It means cherishing our rich history, Mazzig responded, enjoying Shabbat dinners with family and friends, celebrating all of our holidays and traditions.
“The Jewish People have been through so much over the past 2000 years,” he said. “Many people have tried to destroy us, but we have survived. We are arisen from the ashes numerous time and continued to move forward. Not only are we still here but we have returned as an independent people living again in our ancestral homeland.”
Also addressing the audience at the Shaarey Zedek was Steven Shulman, the president and CEO of the Jewish Federations of Canada. Shulman heaped much praise on our Jewish community in Winnipeg.
“Winnipeg is special,” he noted, “not just in Canada but worldwide. Your CJA campaign continues to be the most successful in North America. You have an outstanding CEO (of the Jewish Federation of Winnipeg) in Jeff Lieberman, who is universally respected.”
He further praised Gray Academy and our community’s highly successful GrowWinnipeg campaign – which has attracted thousands of new families to our community over the past 25 years.
He noted that he was particularly impressed with how our community has come together to protest the biased Nakba exhibit at the Canadian Museum for Human Rights.
He also spoke of the many supporters that we have among non-Jewish Canadians – singling out, as an example, the police officer in Belleville who put his own life on the line protecting the city’s only Jewish congregation from a terrorist attack during yom tov services.
The last word went to Jeff Lieberman, who thanked all the members of our community who have contributed to the CJA campaign this year, as well as our many non-Jewish friends who continue to stand with Israel and the Jewish community.
Local News
Enrolment in videographer/photographer Jeff Gordon’s education programs growing exponentially
By MYRON LOVE When last I spoke with local videographer/photographer Jeff Gordon early last year, he had just launched his new training program for budding photographers and videographers. Now, about 20 months later, he is happy to report that his new course has grown well beyond his original expectations.
“My program has already graduated more than 100 students – with another four sessions beginning in September,” says the founder of JAG Videos and Photography. “I have recently introduced a new training program geared to organizations and businesses and have digitized my courses so that they can be accessed from anywhere in the world.”
What is unique about what Gordon is doing in that this is the only educational program that combines photography and video. “Up until now, the only options for anyone interested in learning the art of photography or making videos has been either Red River College or the University of Winnipeg,” Gordon pointed out in that earlier Post interview. “I recognized a niche here and my goal is to fill this gap.”
He launched his educational initiative in mid-January in his new studio behind his north River Heights home with three classes a week – one strictly for teenagers – over 16 weeks.
“The response exceeded my expectations,” he said in that earlier interview. “We sold out quickly and I have a waiting list. I am teaching the students everything I know about photographer and videography. The curriculum is easy to follow.”
Gordon’s interest in photography and videography – and teaching, he recalled, came about through his previous career as a musician. The graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, and later, Shaftesbury High School – began playing drums in high school.
After high school, he enrolled at the Los Angeles Music Academy. In 2006, he graduated from the jazz program at Grant MacEwan University in Edmonton. His professional credits include 16 years as a drummer with the Sarah Sommer Chai Folk Ensemble, and five years as a member of a touring band called “Driver.”
It was while performing with “Driver” that he began doing videography. “I have always been fascinated by technology,” Gordon said. “While on tour, I began making videos of our live concerts. I would set up four or five cameras to record the shows.”
In 2014, Gordon took the plunge and dove into photography and videography full time with the founding of JAG Videos and Photography. He started with weddings and gradually started to develop a commercial and corporate clientele. He reported that he does a lot of head shots for businesses. He has also done a number of TV spots for Global and Corus.
Gordon’s curriculum is his own creation, based on his experience and a previous training manual he wrote years ago for an entirely different group of students: drummers.
“I used to have as many as 40 students at a time,” he recalled. “I really enjoy teaching. I love expounding on subjects I am passionate about.”
Gordon’s first foray into teaching had a focus on helping businesses and organizations, government departments and agencies enhance their online presence.
“Increasingly, we are in a digital world,” he points out. “Businesses need staff who are adept at making videos and taking photographs. Companies need staff who are able to create videos for them to promote the business online. I can customize my training programs to the needs of my clients to create their own social media and marketing materials.”
Gordon notes that this outreach wasn’t initially part of his expansion plans. “I had people coming to me for this training because there is no one else providing this kind of education,” he observes.
Gordon’s major new development this fall is that he has built and launched a full digital version of his course – which he calls The JAG Creator Academy. “Going digital has opened the training up beyond Winnipeg and makes it available to people globally,” he points out.
“I developed a website, filmed all my tutorials and recorded the video,” he says.
“I even have a sponsor for it,” he adds. (That would be Evoto – an AI-powered photo editing software built specifically for professional photographers.)
The program is only available in English but, Gordon reports, there has been a lot of interest so far.
The next stage in the evolution and growth of Gordon’s move into education will be a program which will coach businesses on SEO (Search Engine Optimization) – and which will involve helping businesses access Google and get their name at the top of search results.
“SEO is what has helped my business stay at the top of Google (searches) and in demand all these years,” Gordon notes. “I am running ads for my new SEO programming on Facebook and Instagram. I am anticipating that I will draw clients from across Canada and the United States.”
While he is still in demand locally as a photographer and videographer, he notes, the education side has also become a full-blown business of its own and, he reports, he is looking to hire additional staff.
As well, he is continually adding new topics and courses to his offerings.
Readers who may be interested in contacting Jeff can find him through his website, which is www.jagvideos.com.
