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Avi Posen on engaging young Jews through media

screenshot taken from Avi Posen’s
Limmud presentation on March 6
when he discussed how much
young people are wedded to social media

By BERNIE BELLAN Elsewhere on this website you can read our preview of Avi Posen’s presentation at this year’s Limmud (which was held on Sunday, March 6, via Zoom.)
For readers who may not have read that article, in it Avi gave an overview of the work that he has been doing in Israel for three and a half years, ever since he and his wife Illana made aliyah to Israel in 2019. You can read that article at http://jewishpostandnews.ca/local/1062-avi-posen-to-discuss-engaging-the-next-generation-of-jews-through-media-at-limmud). But what you’re about to read is a report on what Avi actully had to say on March 6.

Working for a company called Open Dor Media, Avi has been honing in on some of the methods that would have the greatest impact in reaching a young (mostly teen age) audience throughout the world, including Winnipeg.
Through videos, articles and podcasts, Avi has been helping educators deal with often controversial subjects, such as Israelis’ relationships with Palestinians, in ways that are both honest and illuminating.
During Avi’s Limmud presentation, he not only explained in some detail what it is that Open Dor Media does, he also offered his Zoom audience some very insightful information about how young people connect to the wider world.
Perhaps it might not come as a total surprise to some of our readers, but when you look at the screenshot accompanying this article, taken during Avi’s presentation, and which contains information about how much time young people are spending on their phones – at least nine hours per day, according to a 2015 study, it’s hard not to despair for their future development as well-rounded individuals.
(By the way, it should also come as no surprise therefore, that our own Jewish Federation is devoting a considerable effort to trying to engage younger audiences through such totally superficial social media as Instagram. Hey, if you can’t persuade people to read something that might take more than 10 seconds of their time, at least you can engage them with pictures and videos – right?)
But, what Avi Posen and his colleagues at Open Dor Media have been doing is offering more than cute pictures of smiling teens, they’ve been creating media that actually challenge young people to think (and I know, that’s not an easy task when you’re trying to reach someone who spends nine hours a day on their mobile phone).
In one of the other slides that Avi offered to his Limmud audience, he threw out some of the questions that Open Dor Media pose to young people, including:
“Most North American Jews define themselves as ‘cultural Jews’. How do you define yourself Jewishly? Is it your culture, nationality, religion, ethnicity, family, or something else?”… whew, heavy stuff for the TikTok generation – but good on Avi for not dumbing down his message.

In an article I wrote in 2020 about what Avi is doing with Open Dor Media, I specifically noted that I was quite impressed with a couple of videos that I saw which dealt with Israelis and Palestinians. With apologies to Bradley Pollock, Bill Narvey and Myron Love, I think it important to realize that trying to understand the Palestinian perspective on issues does not necessarily make one a self-hating Jew or a “woke” liberal.
I wonder then what those three would say to the idea of discussing the Palestinian right of return in Jewish schools around the world. Here is something that Open Dor Media offers as part of its education materials: An “article that describes why Palestinians have a ‘right of return’” and “an article that contends they do not.”
After reading the articles (and I wonder how many young people could actually absorb that kind of material when their attention spans are mostly limited to whatever is current on Instagram), students are asked to “Think through the most salient reasons for the ‘right of return’ and the three most salient reasons against it.”
Wow! Now that’s definitely not something I would expect to be thrown out for discussion in most Jewish schools.

For that matter, as much as there was an interesting array of speakers at Limmud again, as there always has been, looking over the subjects that were being offered, there wasn’t anything the least bit controversial – certainly nothing that would have challenged any of the many sacred cows that are so lovingly held by a certain number of individuals ( and I would suggest that’s an increasingly dwindling number) within our established Jewish community.
But, inspired as I am by Avi Posen’s presentation – which dared to suggest that young Jews need to be challenged, perhaps next year I’ll ask Limmud whether I can mount a multi-pronged presentation which will follow up on the kinds of questions Open Dor Media poses to younger audiences – and which will challenge individuals to think hard about what it really means to be Jewish in this day and age. Is it more than liking Jewish food and having a sense of humour? Who knows?

For anyone interested in viewing any of the many videos Open Dor Media has created over the years on a multitude of subjects, go to their Youtube channel: Jewish unpacked, or take a look at their website: jewishunpacked.com.

 

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Further to the Simkin Centre’s financial situation

By BERNIE BELLAN A while back I published an article about the deficit situation at the Simkin Centre. (You can read it at “Simkin Centre deficit situation.“) I was prompted to write that particular article after reading a piece written by Free Press Faith writer John Longhurst in the August 5 issue of the Free Press about the dire situation personal care homes in Winnipeg are in when it comes to trying to provide their residents with decent food.
Yet, Longhurst made one very serious mistake in his article when he wrote that the “provincial government, through the Winnipeg Regional Health Authority, has not increased the amount of funding it provides for care-home residents in Manitoba since 2009.”
In fact, the WRHA has given annual increases to personal care homes, but its allocations are not broken down by categories, such as food or salaries. As a spokesperson for the WRHA explained to me in an email: “PCHs receive per diem global operating funding based on the number of licensed beds they operate. This funding model is designed to support the full range of operating costs associated with resident care, including staffing, food services, utilities, building operations, and other day-to-day expenses.”

Now, one can make a perfectly valid argument that the level of funding from the WRHA has not kept up with inflation, especially inflation in food costs, but the Simkin Centre is in an even more precarious position because of the skyrocketing cost of kosher food.
“In recent years,” according to an article on the internet, “the cost of kosher food has increased significantly, often outpacing general food inflation due to unique supply chain pressures and specialized production requirements.”
Yet, when I asked Laurie Cerqueti how much maintaining a kosher facility has cost the Simkin Centre, as I noted in my previous article about the deficit situation at Simkin, she responded: “approximately $300,000 of our deficit was due to food services. I do not have a specific number as far as how much of the deficit is a result of kosher food…So really this is not a kosher food issue as much is it is an inflation and funding issue.”

One reader, however, after having read my article about the deficit situation at Simkin, had this to say: “In John Longhurst’s article on Aug 5, 2025 in the Free Press, Laurie (Cerqueti) was quoted as saying that the annual kosher meal costs at Simkin were $6070 per resident. At Bethania nursing home in 2023, the non-kosher meal costs in 2023 were quoted as $4056 per resident per year. Even allowing for a 15% increase for inflation over 2 years, the non-kosher food costs there would be $4664.40 or 24% lower than Simkin’s annual current kosher food costs. If Simkin served non-kosher food to 150 of its 200 residents and kosher food to half of its Jewish residents who wish to keep kosher, by my calculation it would save approximately $200,000/year. If all of Simkin’s Jewish residents wished to keep kosher, the annual savings would be slightly less at $141,000.”

But – let’s be honest: Even though many Jewish nursing homes in the US have adopted exactly that model of food service – where kosher food is available to those residents who would want it, otherwise the food served would be nonkosher, it appears that keeping Simkin kosher – even though 45% of its residents aren’t even Jewish – is a “sacred cow” (pun intended.)

So, if Simkin must remain kosher – even though maintaining it as a kosher facility is only adding to its accumulated deficit situation – which currently stands at $779,426 as of March 31, 2025,I wondered whether there were some other ways Simkin could address its deficit while still remaining kosher.
In response to my asking her how Simkin proposes to deal with its deficit situation, Laurie Cerqueti wrote: “There are other homes in worse financial position than us. There are 2 homes I am aware of that are in the process of handing over the keys to the WRHA as they are no longer financially sustainable.”

I wondered though, whether the Simkin Centre Foundation, which is managed by the Jewish Foundation of Manitoba might not be able to help the Simkin Centre reduce its deficit. According to the Jewish Foundation’s 2024 annual report, The Saul and Claribel Simkin Centre Foundation, which is managed by the Jewish Foundation, had a total value of $11,017,635.
The Jewish Foundation did distribute $565,078 to the Simkin Centre in 2024, but even so, I wondered whether it might be able to distribute more.

According to John Diamond, CEO of the Jewish Foundation, however, the bylaws of the Foundation dictate that no more than 5% of the value of a particular fund be distributed in any one year.

There is one distinguishing characteristic about the Saul and Claribel Simkin Centre Foundation, in that a portion of their fund is “encroachable.” The encroachable capital is not owned by JFM. It is held in trust by JFM but is beneficially owned by Simkin, similar to a “bank deposit”. While held by the JFM, these funds are included in the calculation of Simkin’s annual distribution.



I asked John Diamond whether any consideration had been given to increasing the distribution that the Jewish Foundation could make to the Simkin Centre above the 5% limit that would normally apply to a particular fund under the Foundation’s management.

Here is what John wrote in response: “The Simkin does have an encroachable fund. That means that at their request, they can encroach on the capital of that fund only (with restrictions). This encroachment is not an increased distribution; rather, it represents a return of capital that also negatively affects the endowment’s future distributions.

”It is strongly recommended that encroachable funds not be used for operating expenses. If you encroach and spend the capital, the organization will receive fewer distribution dollars in the next year and every year as the capital base erodes. Therefore, the intent of encroachable funds is for capital projects, not recurring expenses.”
 
I asked Laurie Cerqueti whether there might be some consideration given to asking for an “encroachment” into the capital within the Saul and Claribel Simkin Centre Foundation?
She responded: “We are not in a position where we are needing to dip into the encroachable part of our endowment fund. Both of our Boards (the Simkin Centre board and the Saul and Claribel Simkin Centre Foundation board) are aware of our financial situation and we are all working together to move forward in a sustainable way.”

At the same time though, I wondered where donations to the Simkin Centre end up? Do they all end up in the Simkin Centre Foundation, for instance, I asked Laurie Cerqueti on December 15.
Her response back then was: “All donations go through our Foundation.”
I was somewhat surprised to read that answer, so I asked a follow-up question for clarification: “Do all donations made to the Simkin Centre end up in the Simkin Centre Foundation at the Jewish Foundation?”
The response this time was: “No they do not.”
So, I asked: “So, how do you decide which donations end up at the Foundation? Is there a formula?”
Laurie’s response was: “We have a mechanism in place for this and it is an internal matter.”
Finally, I asked how then, the Simkin Centre was financing its accumulated deficit? Was it through a “line of credit with a bank?” I wondered.
To date, I have yet to receive a response to that question. I admit that I am puzzled that a personal care home which has a sizeable foundation supporting it would not want to dip into the capital of that foundation when it is facing a financial predicament. Yes, I can see wanting the value of the foundation to grow – but that’s for the future. I don’t know whether I’d call a $779,425 deficit a crisis; that’s for others to determine, but it seems pretty serious to me.

One area that I didn’t even touch upon in this article, though – and it’s something I’ve written about time and time again, is the quality of the food at the Simkin Centre.
To end this, I’ll refer to a quote Laurie Cerqueti gave to John Longhurst when he wrote his article about the problems personal care homes in Winnipeg are facing: “When it comes to her food budget, ‘we can’t keep making the same number of bricks with less straw.’ “

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Exclusive: Security Enhancement Fund to be announced by Province in coming days

Noah Strauss

By NOAH STRAUSS The province is set to announce a new program called the Security Enhancement Fund, which
will provide funding to religious and faith groups to improve security at institutions such as
synagogues and mosques. In an exclusive interview, Minister of Justice Matt Wiebe outlined the
plan and detailed what the province has already done to help protect Jewish Manitobans.
“What we want to do is to be able to provide the community with the kind of tools that they need
to stay safe and to ensure that everyone in the community feels safe,” said Wiebe.
The fund will provide a missing link between government and religious communities, and
communities will now be able to make their own choices without money being a big restraint.
Essentially, the power will be in the hands of community leaders and not government officials.
The minister noted that the new partnerships will provide the province a better understanding of
the needs of every community. Rather than the province making the choices, they are
essentially giving a voice to each community. The grants, totalling $1 million, will provide funds to enhance security at facilities like synagogues.

The Jewish Post reached out to Dr. Rena Secter Elbaze, executive director of Congregation
Shaarey Zedek. “It’s important that the government show us that they’re taking security seriously and stepping up to the plate to make this offer. We will absolutely be applying for grant money,” she said. Elbaze also wants to know whether or not the government will cover the costs of things the synagogue has already spent money on. She noted that the province has, in the past, made grants available to have security guards present.

When speaking about what the Justice Ministry has already done to protect Jewish Manitobans,
Wiebe brought up the new special prosecutor that is focusing on hate crimes. Wiebe said the
special prosecutor works closely with the Winnipeg Police Service “to support investigations and
prosecute hate crimes. Wiebe also went on to say how the Department of Education has been helping to fight antisemitism. “The creation of the Holocaust education curriculum is an important step in the right direction,” he said. When asked about Oliver Didtger Ederhof, the individual charged with 14 counts of mischief including vandalism of Shaarey Zedek, Wiebe said decisions like bail and police undertakings are decisions that are in part made by the federal government through the criminal code and policies. “We’re going to continue to advocate for stricter bail reform at the federal level…. I’ve been very clear, we issued clarified directives around bail to our Crown prosecutors.”

The full announcement from the province is expected in the coming days.

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March of the Living 2023 participants form Taste of Hope project to help honour the memory of Holocaust survivor Alex Buckman

3 Winnipeggers who were on the 2023 March of the Living (l-r): Ethan Levene, Paul Narvey, Coby Samphir (photo by Rum Punch Media)

By BERNIE BELLAN The March of the Living is an annual two-week international educational program that brings thousands of students and adults to Poland and Israel to study the Holocaust, Jewish history, and the rise of the State of Israel. Founded in 1988, it features a 3-kilometer silent walk from Auschwitz to Birkenau on Yom HaShoah (Holocaust Remembrance Day).

Attendees on the march are accompanied by adults, some of whom themselves have been Holocaust survivors.

Following the week in Poland, participants travel to Israel to observe Yom HaZikaron (Israel’s Memorial Day) and celebrate Yom HaAtzmaut (Israel’s Independence Day), marking a journey from darkness to life. 

For many years the coordinator of the march in Winnipeg was Roberta Malam, working on behalf of the Jewish Federation of Winnipeg. More recently Abby Flackman filled that role, and now the person in charge is Lindsey Kerr.

Since its inception 37 years ago the March of the Living has become a rite of passage for many young Winnipeg Jews who have been able to participate as an organized group from Winnipeg and combine visits to the death camp at Auschwitz-Birkenau in Poland with the subsequent trip to Israel.

Then – the Covid pandemic hit – in 2020, and the March of the Living was put on hold for two years – in 2020 and 2021.

In 2022, the March of the Living resumed, but there was no organized contingent from Winnipeg participating. (There may have been some Winnipeggers who did go on the march that year, but if there were any they would have been part of a general Canadian group since there was no Winnipeg coordinator that year.)

In 2023, however, once again a very large contingent of young Canadian Jews – 51 altogether, of whom approximately two-thirds were from Winnipeg, went on that year’s March of the Living. That particular march was memorable for many reasons, including the fact it was the last full march since 2019 and was to remain the last march to have an organized Winnipeg contingent in the past six years as the years 2024 and 2025 were interrupted by the war in Gaza. (There were smaller marches held in 2024 and 2025, but again there was no organized contingent from Winnipeg.)

Recently, we were contacted by one of the participants of that 2023 march, Ethan Levene, who asked us whether we’d be interested in running what turned out be a very poignant story about one particular aspect of that 2023 March of the Living.

Here is what Ethan wrote:

“In April 2023, the Coast to Coast Canadian delegation of March of the Living was privileged to travel with Holocaust survivor Alex Buckman (z”l). March of the Living is a Holocaust education trip that allows participants to visit and bear witness to the sites of the Holocaust. Unfortunately, while sharing his story in Poland, Alex passed away. However, the impact he left on us students was immeasurable.

Holocaust survivor Alex Buckman, who unfortunately died during the 2023 March of the Living

“While speaking to us in Warsaw, Alex told us the story of his Aunt Becky’s gâteau à l’orange (orange cake). While in Ravensbruck concentration camp, his aunt managed to write down this recipe. After his parents’ murder, his Aunt Becky went on to raise Alex after surviving. In addition to sharing his story, Alex tasked us with baking the cake with family and friends.

“Out of this, a group of alumni from our trip have created this project: ‘A Taste of Hope.’ On February 1st, university students from over 5 universities across Canada will come together to bake the gâteau à l’orange and hear Alex’s story. Proceeds from the event and this fundraising page will support the World Federation of Jewish Holocaust Survivors and Descendants. Alex was heavily involved with this organization, whose mission is to both create community for Holocaust survivors and their descendants and educate about the Holocaust to help fight against antisemitism and all forms of bigotry and hate.

“Here is information from our fundraising page for the event – ‘A Taste of Hope’: Fundraising for A Taste of Hope.

Ethan added that “it’s completely student led, all by alumni from our 2023 trip attending university at these various locations across Canada; Winnipeg, London, Kingston, Montreal.”

He also added: “Follow us on instagram@tastehope.

Here is a link to a CBC story about Alex Buckman: Alex Buckman story 

In a subsequent email Ethan gave the names of Winnipeggers who are involved in A Taste of Hope: Ethan Levene (studies at McGill), Zahra Slutchuk, Alex Stoller (studies at Queens), Coby Samphir,  Izzy Silver (studies at Waterloo).

He also added names of others who are involved in the project: Jessie Ages, Anneke Goodwin, Lilah Silver, Ella Pertman, Ellie Vogel, and Talia Cherun.

To find out more about March of the Living in Winnipeg go to: March of the Living

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