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Avi Posen on engaging young Jews through media

screenshot taken from Avi Posen’s
Limmud presentation on March 6
when he discussed how much
young people are wedded to social media

By BERNIE BELLAN Elsewhere on this website you can read our preview of Avi Posen’s presentation at this year’s Limmud (which was held on Sunday, March 6, via Zoom.)
For readers who may not have read that article, in it Avi gave an overview of the work that he has been doing in Israel for three and a half years, ever since he and his wife Illana made aliyah to Israel in 2019. You can read that article at http://jewishpostandnews.ca/local/1062-avi-posen-to-discuss-engaging-the-next-generation-of-jews-through-media-at-limmud). But what you’re about to read is a report on what Avi actully had to say on March 6.

Working for a company called Open Dor Media, Avi has been honing in on some of the methods that would have the greatest impact in reaching a young (mostly teen age) audience throughout the world, including Winnipeg.
Through videos, articles and podcasts, Avi has been helping educators deal with often controversial subjects, such as Israelis’ relationships with Palestinians, in ways that are both honest and illuminating.
During Avi’s Limmud presentation, he not only explained in some detail what it is that Open Dor Media does, he also offered his Zoom audience some very insightful information about how young people connect to the wider world.
Perhaps it might not come as a total surprise to some of our readers, but when you look at the screenshot accompanying this article, taken during Avi’s presentation, and which contains information about how much time young people are spending on their phones – at least nine hours per day, according to a 2015 study, it’s hard not to despair for their future development as well-rounded individuals.
(By the way, it should also come as no surprise therefore, that our own Jewish Federation is devoting a considerable effort to trying to engage younger audiences through such totally superficial social media as Instagram. Hey, if you can’t persuade people to read something that might take more than 10 seconds of their time, at least you can engage them with pictures and videos – right?)
But, what Avi Posen and his colleagues at Open Dor Media have been doing is offering more than cute pictures of smiling teens, they’ve been creating media that actually challenge young people to think (and I know, that’s not an easy task when you’re trying to reach someone who spends nine hours a day on their mobile phone).
In one of the other slides that Avi offered to his Limmud audience, he threw out some of the questions that Open Dor Media pose to young people, including:
“Most North American Jews define themselves as ‘cultural Jews’. How do you define yourself Jewishly? Is it your culture, nationality, religion, ethnicity, family, or something else?”… whew, heavy stuff for the TikTok generation – but good on Avi for not dumbing down his message.

In an article I wrote in 2020 about what Avi is doing with Open Dor Media, I specifically noted that I was quite impressed with a couple of videos that I saw which dealt with Israelis and Palestinians. With apologies to Bradley Pollock, Bill Narvey and Myron Love, I think it important to realize that trying to understand the Palestinian perspective on issues does not necessarily make one a self-hating Jew or a “woke” liberal.
I wonder then what those three would say to the idea of discussing the Palestinian right of return in Jewish schools around the world. Here is something that Open Dor Media offers as part of its education materials: An “article that describes why Palestinians have a ‘right of return’” and “an article that contends they do not.”
After reading the articles (and I wonder how many young people could actually absorb that kind of material when their attention spans are mostly limited to whatever is current on Instagram), students are asked to “Think through the most salient reasons for the ‘right of return’ and the three most salient reasons against it.”
Wow! Now that’s definitely not something I would expect to be thrown out for discussion in most Jewish schools.

For that matter, as much as there was an interesting array of speakers at Limmud again, as there always has been, looking over the subjects that were being offered, there wasn’t anything the least bit controversial – certainly nothing that would have challenged any of the many sacred cows that are so lovingly held by a certain number of individuals ( and I would suggest that’s an increasingly dwindling number) within our established Jewish community.
But, inspired as I am by Avi Posen’s presentation – which dared to suggest that young Jews need to be challenged, perhaps next year I’ll ask Limmud whether I can mount a multi-pronged presentation which will follow up on the kinds of questions Open Dor Media poses to younger audiences – and which will challenge individuals to think hard about what it really means to be Jewish in this day and age. Is it more than liking Jewish food and having a sense of humour? Who knows?

For anyone interested in viewing any of the many videos Open Dor Media has created over the years on a multitude of subjects, go to their Youtube channel: Jewish unpacked, or take a look at their website: jewishunpacked.com.

 

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The Jewish Post Ltd. launches new website for food lovers

By BERNIE BELLAN Three months ago I wrote a story about something my daughter, Shira, had started doing on social media that had proved to be wildly successful – much to her own surprise. That story was titled: Local foodie finds fame by trying foods on Facebook Marketplace

What Shira was doing was going on to Facebook Marketplace and trying different foods that she was able to buy from local vendors. She often didn’t know what the heck it was she was ordering, but each time she would get a new food she would film herself reacting to that food.

The results have been consistently entertaining – often hilarious, to the point where Shira now has over 10,300 followers on Instagram, as well as on Facebook, TikTok, and Youtube. (You can find her Instagram page at Winnipeg Marketplace Food Finds.)

I suggested to Shira that she ought to parlay the success she’s found by posting on social media into a further venture: creating a website that would give wider exposure to the food vendors whose food Shira liked the most.

Mario Lacunza – designer of both jewishpostandnews.ca and Winnipeg Marketplace Food Finds

As a result, Shira and I teamed up with the marvellous web designer whose name is Mario Lacunza who is responsible for the design of jewishpostandnews.ca -to create a brand new website called Winnipeg Marketplace Food Finds.

On that website you will find pictures of some of the most popular foods Shira has tried from Marketplace, along with links to the original Instagram posts where she reviewed those foods – and links that will take you directly to the vendors’ Facebook pages.

There are so many brilliantly creative people selling food on Marketplace and Shira’s social media posts have brought many of them a lot of new business. Our hope is that our new website will bring them even more business.

The website will also offer stories about food from a variety of sources. So, take a look at the new site and be amazed at the originality of the foods being produced on Facebook Marketplace.

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UNVEILING for the headstone of Dr. Velimir Kon (Sept. 18, 1950-June 27, 2025)

A true mensch and person of many talents and profoundness, Dr. Velimir (Shlomo) Kon is deeply missed and loved by his family and friends.

Known for his warmth, kindness, integrity and love of learning and teaching, Velimir continues to inspire all who knew him and his memory warms our hearts and souls. Velimir is deeply missed.

You are invited to helps us remember and honour our beloved husband and father who passed away almost a year ago.

We, Branka, Deborah and Lea Kon, wish to inform our relatives and friends of the unveiling of a headstone dedicated to his loving memory on FRIDAY, JUNE 26, 2026 at 11:00am at the HEBREW SICK CEMETERY (2605 McPhillips Street) followed by lunch at the Chabad Lubavitch of Winnipeg – Jewish Learning Centre (1845 Mathers Avenue). Please come say a l’chaim in his honour.

In Memoriam
1st Yahrzeit
In loving memory of Dr. Velimir (Shlomo) Kon
who passed away June 27, 2025, 12 Days in Tammuz.

⁃ Forever and deeply loved and missed by his wife of over 50 years, Branka, and daughters Deborah and Lea Kon. Velimir brought joy to our lives with his boundless kindness and gentleness, irrepressible humour, great intellect and love of people, tikun olam and Judaism.

Not a day goes by that we do not mention Velimir and feel his presence with us. Our lives are not the same without him and we deeply miss and cherish him. We can never forget his presence that was larger than life, yet also his humility and thoughtfulness.

A gentleman to the very core, Velimir was respected as a scientist, academic, professor, researcher, and later as a teacher and mentor. He always endeavoured to make every place he worked and lived at better and was able to bridge many cultures. He was Abraham of his generation and made many personal sacrifices; giving up status, position and privilege in order for his family to have a better and peaceful future.

May his memory always be a blessing. He left us at only 74 years young and we wish we had had more time together. Indeed, to know him was to love him.

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Younger Jewish talents continue to shine in their respective categories at annual Winnipeg Music Festival

clockwise from upper left: Yale Rayburn-Vander Hout, Juliet Eskin, Nate Kravetsky, Alex Schaeffer, Gregory H=yman

By MYRON LOVE  A number of younger members of our community were repeat stars at the most recent (108th annual) Winnipeg Music Festival – which takes place annually in March. Among the repeat Jewish singers and musicians in the ranks of high achievers this year were” Yale Rayburn-Vander Hout, Gregory Hyman, Alex Schaeffer, Juliet Eskin, Noah Kravetsky, and Lyla Chisick. 

Yale Rayburn-Vander Hout


Vocalist Yale Rayburn-Vander Hout, the oldest of this year’s group of Jewish repeat winners, was competing in his fifth straight festival, where he continued to build on his accomplishments in previous festivals.  This year, the 20-year-old son of Samantha and Peter finished first in two musical theatre categories – songs from musical theatre productions between 1965 and 1999, and shows from the past 26 years. Yale sang “I’m Allergic to Cats,” from the 2016 musical “The Theory of Relativity,” and “Suppertime,” from the 1967 musical, “You’re a Good man, Charlie Brown.”
The former Gray Academy student is currently enrolled at the University of Manitoba’s Desautels Faculty of Music in the Choral program.  Yale says that he is hoping to get into the performance track in the fall with the goal of earning a degree in Classical Voice Performance en route to pursuing a career in musical theatre.

Gregory Hyman


As reported previously, Gregory  Hyman is a multi-faceted artist who can do it all. The 18-year-old son of Hartley and Rishona Hyman is a singer/songwriter/musician (guitar) who records and performs under the stage name, GMH. His versatility shone through once again in his eighth Music Festival, in which he registered first-place finishes for vocal performances in both “Popular and Contemporary Music” and “TV and Movie Music “categories.
Gregory notes that he was also recommended to compete in the provincial finals in June.    The St. John’s-Ravenscourt student (and soon-to be) graduate continues to be busy on stage. In January, he headlined a sold out solo show at Sidestage on Osborne featuring some of his new material.  In March, he released an album of his newest songs. Readers can check out his latest compositions on any of the music streaming platforms as well as his own social media (thegmh) on Instagram. 
Gregory also continues to host his own podcast: “Talk and Rock with GMH – now in its fifth season – in which he interviews various people in the music business across Canada.
While Gregory says that a musical career is his “dream,” he reports that he is hedging his bets and considering different potential career opportunities.  Come September, he will be enrolled at the University of Manitoba in a University One program, which will allow him to select from a variety of courses that can count toward a degree.

Alex Schaeffer

Sixteen-year-old Alex Schaeffer won first place this year in the “Musicals Prior to 1965, 16 Years and Under” category with “Try Me” from “She Loves Me,” and was runner-up in the “Musicals 1965 to 1999, 16 Years and Under” category with “On My Own,” from “Les Misérables.” For the son of Marc Schaeffer and Kae Sasaki, this was his fifth year competing in the festival.
The Grant Park High School student made his big stage debut three years ago as Kurt von Trapp in “The Sound of Music,” followed by playing Michael Hobbs in “Elf the Musical” this past winter at the Royal MTC.
Alex recently performed in Grant Park High School’s production of “Something Rotten!”  This summer Schaeffer can be seen again at the Winnipeg Fringe Festival, where he will be appearing in a production staged by Rem Lezar Theatre. 
Rounding out the voice winners is Lyla Chisick. The daughter of Daniel and Baillee was competing in her second music festival. This year, she scored  Gold performances in the “Vocal Solo,” “Manitoba Composers,” and “TV/Movie Musical, 12 and under” categories.
Lyla reports that she began taking voice lessons from Jessica Kos-Whicher three years ago.   She says she regularly takes part in the Shaarey Zedek Synagogue Family Service and has sung at several community events. Lyla adds that she is already looking forward to next year’s music festival.

Nate Kravetsky


Nate Kravetsky and Juliet Eskin competed in the festival as musicians rather than singers. Juliet, 16, plays the viola,  and is also is the violist in the Assiniboine String Quartet. In this, her fifth go-round at the festival, Juliet, the daughter of the musically talented Kelly Robinon and Josh Eskin,  had first place finishes in the  “Viola Solo, level 8,” “Baroque or Classical  Concerto,” and “Romantic Composers” categories.

Juliet Eskin


Juliet originally took up the violin – adding the viola a couple of  years after.  She also just finished performing in the Grant Park High School production of “Something Rotten!”
Nate Kravetsky is currently in Grade 5 level piano. He studies with Erica Schultz and has been taking lessons from her since age 5.
Nate competed in three categories at the Winnipeg music festival: “Baroque,” “Sonata,” and “Contemporary/own choice.”
His own choice selection was the theme from his favourite video game, “Hollow Knight.” 

Nate, who is in Grade 7 at Gray Academy, is also preoccupied preparing for his upcoming bar mitzvah.
We look forward to the continued musical success off Yale, Gregory,  Alex, Nate, Juliet and Lyla,  and what new talent may be unveiled at next year’s Winnipeg Music festival.
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