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Avi Posen on engaging young Jews through media

screenshot taken from Avi Posen’s
Limmud presentation on March 6
when he discussed how much
young people are wedded to social media

By BERNIE BELLAN Elsewhere on this website you can read our preview of Avi Posen’s presentation at this year’s Limmud (which was held on Sunday, March 6, via Zoom.)
For readers who may not have read that article, in it Avi gave an overview of the work that he has been doing in Israel for three and a half years, ever since he and his wife Illana made aliyah to Israel in 2019. You can read that article at http://jewishpostandnews.ca/local/1062-avi-posen-to-discuss-engaging-the-next-generation-of-jews-through-media-at-limmud). But what you’re about to read is a report on what Avi actully had to say on March 6.

Working for a company called Open Dor Media, Avi has been honing in on some of the methods that would have the greatest impact in reaching a young (mostly teen age) audience throughout the world, including Winnipeg.
Through videos, articles and podcasts, Avi has been helping educators deal with often controversial subjects, such as Israelis’ relationships with Palestinians, in ways that are both honest and illuminating.
During Avi’s Limmud presentation, he not only explained in some detail what it is that Open Dor Media does, he also offered his Zoom audience some very insightful information about how young people connect to the wider world.
Perhaps it might not come as a total surprise to some of our readers, but when you look at the screenshot accompanying this article, taken during Avi’s presentation, and which contains information about how much time young people are spending on their phones – at least nine hours per day, according to a 2015 study, it’s hard not to despair for their future development as well-rounded individuals.
(By the way, it should also come as no surprise therefore, that our own Jewish Federation is devoting a considerable effort to trying to engage younger audiences through such totally superficial social media as Instagram. Hey, if you can’t persuade people to read something that might take more than 10 seconds of their time, at least you can engage them with pictures and videos – right?)
But, what Avi Posen and his colleagues at Open Dor Media have been doing is offering more than cute pictures of smiling teens, they’ve been creating media that actually challenge young people to think (and I know, that’s not an easy task when you’re trying to reach someone who spends nine hours a day on their mobile phone).
In one of the other slides that Avi offered to his Limmud audience, he threw out some of the questions that Open Dor Media pose to young people, including:
“Most North American Jews define themselves as ‘cultural Jews’. How do you define yourself Jewishly? Is it your culture, nationality, religion, ethnicity, family, or something else?”… whew, heavy stuff for the TikTok generation – but good on Avi for not dumbing down his message.

In an article I wrote in 2020 about what Avi is doing with Open Dor Media, I specifically noted that I was quite impressed with a couple of videos that I saw which dealt with Israelis and Palestinians. With apologies to Bradley Pollock, Bill Narvey and Myron Love, I think it important to realize that trying to understand the Palestinian perspective on issues does not necessarily make one a self-hating Jew or a “woke” liberal.
I wonder then what those three would say to the idea of discussing the Palestinian right of return in Jewish schools around the world. Here is something that Open Dor Media offers as part of its education materials: An “article that describes why Palestinians have a ‘right of return’” and “an article that contends they do not.”
After reading the articles (and I wonder how many young people could actually absorb that kind of material when their attention spans are mostly limited to whatever is current on Instagram), students are asked to “Think through the most salient reasons for the ‘right of return’ and the three most salient reasons against it.”
Wow! Now that’s definitely not something I would expect to be thrown out for discussion in most Jewish schools.

For that matter, as much as there was an interesting array of speakers at Limmud again, as there always has been, looking over the subjects that were being offered, there wasn’t anything the least bit controversial – certainly nothing that would have challenged any of the many sacred cows that are so lovingly held by a certain number of individuals ( and I would suggest that’s an increasingly dwindling number) within our established Jewish community.
But, inspired as I am by Avi Posen’s presentation – which dared to suggest that young Jews need to be challenged, perhaps next year I’ll ask Limmud whether I can mount a multi-pronged presentation which will follow up on the kinds of questions Open Dor Media poses to younger audiences – and which will challenge individuals to think hard about what it really means to be Jewish in this day and age. Is it more than liking Jewish food and having a sense of humour? Who knows?

For anyone interested in viewing any of the many videos Open Dor Media has created over the years on a multitude of subjects, go to their Youtube channel: Jewish unpacked, or take a look at their website: jewishunpacked.com.

 

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GrowWinnipeg celebrates 25th anniversary

GrowWinnipeg Director Dalia Szpiro

By MYRON LOVE On Wednesday, June 25, about 250 Jewish Winnipeggers  – comprising lifelong residents as well as newer arrivals, came together at the Asper campus to celebrate the 25th anniversary of GrowWinnipeg, an initiative that has revitalized our Jewish community – in our camps, school, synagogues and other institutions and given our community a much more international flavour.
Our community’s population peaked in terms of population in 1961 when Winnipeg Jewry numbered around 20,000.  The years after had been a period of steady decline.  By 1961, most of the Jews living in smaller communities  in the Prairie provinces – the source of much of our ongoing population replenishment up to that point – had largely disappeared.
A s Bob Freedman,  the former CEO of the Jewish Federation of Winnipeg (and its predecessor, the Winnipeg Jewish Community Council),  noted  in his remarks at the 25th anniversary party, by 1986, community leaders recognized that ours was an aging and shrinking community with aging infrastructure.
“We recognized that something had to be done,” he recalled.
The first stage, he pointed out, was the planning and construction of the Asper Campus, which brought our major institutions and organizations under one roof in an attractive new building.
The next challenge was to attract more people to our community.  GrowWinnipeg was created to take on the challenge. GrowWinnipeg is unique in its efforts to reach out to young Jewish families throughout the Western world .
The genesis was a chance meeting on an airplane almost 30 years ago between former Manitoba Lieutenant-Governor Janice Filmon – at that time the wife of then-Manitoba premier Gary Filmon, and a Jewish businessman from  Argentina who was contemplating moving to Toronto.  Filmon persuaded him to consider Winnipeg instead. He was impressed by what he saw and suggested that the community send representatives to Buenos Aires to meet with other Argentinian Jewish families who were considering leaving.
That planted the seed.
Shortly thereafter – in 1998 – Larry Hurtig – then the president of the Federation, his son, Jack, and a representative of the provincial government, made an exploratory visit to Buenos Aires to gauge what interest there might be among young Jewish families to consider moving to Winnipeg.
GrowWinnipeg was officially launched in 2000. Our community opened its arms in welcome to the new arrivals who began to arrive, hosting them in our homes and helping them become acclimatized to their new surroundings.
Evelyn Hecht became the principal contact for the newcomers.  “I was lucky that I happened to be working for the Federation when we opened the campus and turned our energies to repopulating our community,” Hecht noted in her remarks at the recent celebration.  “Fortunately, the pieces fell into place at just the right time.”
Those pieces, Hecht related, included: the Manitoba Provincial Nominee Program – which allowed community support groups to recruit specific immigrants; the arrival of a small number of Jewish families from Buenos Aires who encouraged community leaders to look to their former home as a potential source of Jewish immigrants; and the availability of email and the internet. 
The initiative – led by Hecht – recruited a group of local Jewish families who were prepared to host potential immigrants who had begun to come for exploratory visits. The connections made by the new arrivals and their local hosts resulted in many long–lasting friendships, Hccht noted.
She praised Jewish Child and Family Service for helping the new arrivals to become established here and integrate into the community.
Efforts were also made to build a data basis of potential employers for the newcomers.
GrowWinnpeg was kicked off by two visits to Buenos Aires – visits Hecht describes as “exciting and exhausting” – in the early 2000s, when Hecht and other Winnipeg representatives met with potential immigrants and heard their concerns about life and personal safety in Argentina and hopes for the future that Winnipeg might be able to give them.
“I remember,” she said, “the numerous meeting I held in my office on the third floor here listening to people’s excitement and concerns  and answering questions about life in Winnipeg, our Jewish identity, schools, synagogues, employment, housing and especially, safety.  I always emphasized that they would encounter struggles, disappointment and possibly, crises – but I assured them that we would be here to help.
“And I remember feeling so much happiness when people would show up at my door to share good news about babies born, bar and bat mitzvahs, graduations and new jobs – and the numerous times I was in Citizen Court where so many were so proud to receive their citizenship certificates. “
And they are still coming. Dalia Szpiro, Hecht’s successor, reports that, over the past 25 years just under 7,000 people have come here under the aegis of GrowWinnipeg – and not just from Argentina.  We have had families from  Brazil, Uruguay and other South American countries, Mexico, Europe, and, in more recent years, especially from Israel.

Marina Shapiro with son Adam


For former Israelis I spoke with on the 25th, such as Slava and Karina Pustilnikov, Irena Oz  and Marina Shapiro and her 19-year-old son, Adam,  all of whom have been here for 10 to 15 years, the primary motivation was being in a safer environment.
For Ori Rahima and his wife, Anna  Shapiro, who have been here for seven years and have three children under six, the pull was greater opportunity and a better standard of living.

Esther Barna


Then there is Esther Barna, a teacher by training, newly arrived from Budapest.  “Hungary is not a good place to be a Jew,” she says. “There is a lot of antisemitism. I was looking online for a better place to go and came across the GrowWinnipeg website. I love it here.”
In her concluding remarks, Dalia Szpiro, herself an immigrant from Uruguay about 20 years ago, thanked the many Jewish organizations and individuals in the community who have helped to make GrowWinnipeg the success that it is.
“Over 250 volunteers each year meet with our exploratory visitors – opening their homes, their hearts, their time, their insights and their networks,” she noted.   “There is something very special about our community and our province.  Every exploratory visitor who comes here as part of their immigration journey discovers it.
“This 25-year milestone is a reason for pride and celebration – and a renewed commitment to the future.  We are already working on new strategies – to strengthen what we have built, support immigration, foster inclusion and create more opportunities for newcomers to grow and prosper.”
 

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Long time community members Bryan Schwartz, Myriam Saitman receive rabbinic ordination

Bryan Schwartz/Myriam Saitman

By MYRON LOVE On June 21, Bryan Schwartz and Myriam Saitman received their rabbinical ordination through the Jewish Spiritual Leaders Institute (JSLI) Rabbinical School – bringing the number of JSLI rabbinic graduates in our community to seven.
“I felt a calling,” says Saitman, who is the new spiritual leader of Temple Shalom, our community’s roughly 60-year-old Reform Congregation. Saitman notes that she is Temple Shalom’s fourth female rabbi.
Originally from Buenos Aires, Saitman and her family answered our community’s call for new young Jewish families that began with the Federation’s  GrowWinnipeg campaign. They arrived here in 2003.
“We were attracted by a community that offered a safer environment for raising a family and better economic opportunities,” she recalls.
Although raised in a secular family, she notes that, as a young adult she was drawn to learning more about Judaism.  “I took Hebrew classes in Argentina and started on a spiritual path,” she recalls.
Soon after coming to Winnipeg, she found her spiritual home at Temple Shalom. Over the last many years, she has served as a volunteer in several capacities at the synagogue – both at the school and as a long time member of the board. Since 2016, she was also one of the lay service leaders, often leading Kabbalat Shabbat services on Friday evenings.
 When her predecessor, Allan Finkel – also a JSLI grad – let it be known that he was planning to retire after six years as the congregation’s spiritual leader, Saitman put her name forward as a potential successor.
“Judith (Huebner) and Ruth (Livingston) (Temple Shalom’s president and past president respectively) were really supportive as were the board and the congregation,” Saitman says.  “I began leading services.”
As for the JSLI program, Saitman notes that it is intensive.  “It meets a need,” she observes. “It prepares us well for all the requirements of being a congregational rabbi.
“We at Temple Shalom want people to know that we are here and we welcome interfaith families,” she adds.  “Our motto is that we follow tradition and embrace modernity.  Our services (on Friday evenings) reflect the essence of Reform Judaism where we allow for individual choices. I’d like to stress that individual choices are informed by an educated interpretation based on knowledge of the laws and customs.”
Unlike Saitman, Rabbi Bryan Schwartz was not considering a career as a congregational rabbi when embarking on the JSLI program.  For Schwartz, “rabbi” is the latest title in a lifetime of achievement. As this writer noted in a story in the Post about Schwartz last year, he “is the very model of a modern-day, Jewish, Renaissance scholar.”.A long-time professor at the University of Manitoba Faculty of Law, he is also a passionate Zionist, student of the Holocaust and an in demand commentator on modern legal and constitutional issues. He has written or contributed to 34 books and over 300 publications in all – in a legal and teaching career that stretches back more than 40 years.  His works within a Jewish context encompass the gamut of Jewish life from ancient times to the Holocaust to the current Jewish situation. In addition, he is a poet, playwright and songwriter. 
“My main purpose in taking the JSLI course,” he observes, “is to be better positioned to help deal with the challenge of Jewish survival. I want to be able to pass on Jewish tradition to the younger generation and impress upon younger Jews – who have grown up in largely secular homes – the value of our 2,500-year-old literature, culture and religious traditions.”
He observes that there is something for everyone in Jewish tradition.  “There are many people who are looking for a spiritual community. I believe that Judaism provides us with a sense of our place in the universe.”
 Schwartz – a lifelong student himself – notes that he has been building to this moment for a long time. In his early 20s, he notes, he audited a few courses at the Jewish Theological Seminary.  In his 50s and 60s, he learned Hebrew at different ulpans.
“I had been looking around for a while for a rabbinic program,” he says.  “JSLI seemed to be the best one.  It was hard work – but well worth it.  I learned a tremendous amount.”
So what is Schwartz – who is a member of the Shaarey Zedek – planning on doing as a rabbi?
“I would like to be able to offer weekly dvar Torahs,” he says. 
He would like , among other things, to do creative and educational projects for the community,  like his weekly dvar torah in the Times of Israel.  The commentary that he gave on the weekend of his Smicha ceremony is called  “From Burning Synagogue to Rising Lyon,” and can be found at https://blogs.timesofisrael.com/from-burning-synagogue-to-rising-lion/     
“I have also been writing books and musicals inspired by the Tradition, and hope to find forums to share  them in the years ahead,” he adds.   “My mission is to share in the radiance of our Tradition and help inspire the next generations to see its warmth and illumination”

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Winnipeg Fringe performer Melanie Gall subjected to antisemitic attack – for second year in a row

By BERNIE BELLAN (July 20, 2025)
Melanie Gall is a talented performer who is a veteran of the Winnipeg Fringe Festival – having appeared here many times.
Last year Melanie found herself being subjected to antisemitic attacks that were initiated by a site supervisor for the Winnipeg Fringe Festival, someone by the name of Eric Rae.
As I wrote on my story about Melanie’s experience, “…on the third day (of the Fringe Festival), she said, ‘the site supervisor (Rae) came and was wearing a pro-Palestinian symbol’ and told Melanie that he was wearing that deliberately because he was coming to Melanie’s venue.
“He told her, ‘that stance you’re taking (on social media) is a political symbol.
Rae also posted on social media: “We have a Zionist in our midst harassing pro-Palestinians.”
There was a concerted effort on social media last summer to boycott Melanie’s shows (She had three different shows altogether.)
As Melanie said during a phone conversation we had last summer about what happened to her, “This is so ridiculous. I’m being harassed and bullied because I’m Jewish…it’s not about Israel.”

Eric Rae was relieved from his duties after Melanie complained to the Fringe office staff, Melanie noted during our conversation.

She adds that other Fringe employees also complained about Eric Rae’s behaviour:  “I wasn’t the only one who complained last year,” she wrote in an email sent today. “Several staff members complained, as Eric was not adhering to the Fringe policy that did not allow political symbols to be worn by staff. From what I heard, he refused to stop wearing it, and he did publicly target me. The Winnipeg Fringe upheld their safe spaces policy, and they were wonderful in the way they handled it.”
Further, Melanie was the target of an organized campaign on pro-Palestine social media calling for her shows to be boycotted.
(You can read the full story about what happened to Melanie, also to her mother during last year’s Edmonton Fringe Festival, at Melanie Gall.)

Just today we received another email from Melanie informing us that the same individual who targeted her last summer is targeting her again during this year’s Fringe Festival.
Melanie wrote: “Hi! Thanks so much for the mention in the preview article! I just wanted to let you know that Eric Rae is at it again.”
Attached to that email was a picture taken from Rae’s Instagram account.


As of the writing of this post, Melanie said that she is out of town for three days and is not aware whether any of her posters have been defaced – the way they were last summer.
She did add, however, that “I assume by ‘make her feel unwelcome’ (which is what is written on one of the pictures on Rae’s Instagram account) he is planning something. Ugh.” 
Melanie also said that “The one post is too close to a threat to ignore.”

In a subsequent email Melanie also sent a screenshot of an exchange that took place on Rae’s Instagram account between him and someone who goes by the handle “Kat Cat.”

If we hear more about what’s been happening to Melanie we’ll update this article.

Please note: We allow comments on this website but in order to have a comment posted you’ll have to email us at jewishp@mts.net. (We used to have a comment module, but it was inundated with spam comments.)

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