Local News
Chief Executive Officer of Simkin Centre Laurie Cerqueti assesses how things have changed more than six months into the pandemic

By BERNIE BELLAN As part of our continued commitment to reporting on how various agencies within the Jewish community are functioning during these exceptionally difficult times, from time to time we’ve been speaking with the heads of agencies that are directly involved with the senior population of our community.
We recently spoke with Laurie Cerqueti (pronounced Cherqueti, by the way), who’s now been in her role as CEO of the Simkin Centre for 19 months. Naturally, given all that’s happened, we wondered whether she had ever experienced anything nearly as difficult as what she – and the rest of the 250 staff at the Simkin Centre have been experiencing these past six months.
“I graduated from nursing in 1994,” Laurie said, “but nothing that I’ve ever done before comes close to what we’ve been going through these past six months.” (Prior to becoming CEO of the Simkin Centre, Laurie had been CEO of Meadowood Manor in Winnipeg.)
When I spoke with Laurie early in May – a month and a half after the lockdown of all Personal Care Homes in Manitoba had been put into effect, she described all the extra requirements that had been placed on PCH’s, including having to severely restrict access to the building; extra sanitation procedures; training of almost all staff in feeding and swallowing assistance; and so much more.
Despite the increased burdens that were placed on all PCH’s in the province, the only additional funding from the Provincial Government came in the form of “money to ensure facilities are in line with revised Manitoba Fire Code requirements, including provision of fire suppression systems and increased fire separation enhancements.”
In my May report on the Simkin Centre I noted the concern that Laurie had back then that, while PCH’s were going to have to shoulder extra financial burdens, there would be no additional assistance forthcoming from the Province:
“What about the financial situation for the Simkin Centre?” I wondered. “How different is it as a result of the pandemic?”
“There are a number of large costs for equipment and supplies – right when it started happening,” Laurie answered, “and there are ongoing costs.”
“And you mean Simkin will have to assume responsibility for those costs – and not the province?” I asked.
“I’m not confident that the province will fund partially or fully any of this,” Laurie said.
“Really – wow!” I said. “You mean it’s all going to fall on to the Personal Care Homes themselves to fund?”
“It could,” Laurie said. “I’m not confident”(that the province will provide the funding).
She added that, in addition to the extra costs imposed on PCH’s for equipment and supplies, “there are all these new rules – if you’ve traveled, you can’t come to work for 14 days; if you have any symptoms you have to go get swabbed, and then you have to have the A-OK, you can come back to work; or people that have pre-existing conditions aren’t able to work. So there are increased staffing costs that we are incurring.”
As it turned out, there wasn’t any more money made available to hire extra staff – even though workers at PCH’s were advised not to report for work if they had the slightest suspicion they might be sick. Further, the practice of workers moving between different PCH’s to fill vacant shifts was no longer allowed (quite understandably – in order to minimize the chances of community transmission of the virus).
In July, Julie Turenne-Maynard, executive director of MARCHE — The Manitoba Association of Residential and Community Care Homes for the Elderly — reported that the COVID-19 pandemic was “shining a spotlight on long-term care across the country and highlighting the consequences of a 10-year funding freeze in Manitoba.”
She said that “while Manitoba’s personal care homes have been largely fortunate in the fight against COVID-19 (and, as we’ve all seen since then, that assessment sadly proved quite wrong as PCH’s have been hit with outbreaks of the virus.) they have been chronically underfunded, despite increasing costs and needs from residents.”
Over the past 10 years, Turenne-Maynard noted, “dietary expenses at homes operated by MARCHE’s members have increased by 36 per cent and the cost of incontinence supplies increased by 50 per cent.”
Further, in the case of the Simkin Centre, the spiraling cost of kosher food – as we have noted many times before in this newspaper, has only added to the financial burden of the Jewish Personal Care Home.
Yet, despite all the pressures that the Simkin Centre has been facing, when I asked Laurie how she would describe morale among staff at the home, she said “staff morale has been very good to excellent”.
Laurie described the many ways in which members of the boards of the Simkin Centre Home Board and Foundation Board and residents’ relatives have gone above and beyond in attempting to express their appreciation to the staff. For instance, there have been weekly treats provided to staff – paid for by individual board members, residents and family members (with occasional donations from organizations such as the Gwen Secter Centre); t-shirts emblazoned with the Simkin Centre logo and the words “Simkin Strong” or #simkincares on the back; and various activities intended to boost morale.
You can read more about what the Simkin Centre has been doing to keep spirits up among both staff and residents in the Simkin Centre newsletter that is in this issue. You can also follow Simkin Centre activities on their very colourful Facebook page, or sign up to receive their weekly e-newsletter “The Simkin Star” http://eepurl.com/gVT8Q1
Despite the upbeat tone in Laurie’s voice though, I had to ask some tough questions about the toll that the pandemic has taken on residents – both physically and emotionally.
I wondered, for instance, whether there has been any noticeable increase in the number of deaths at the Centre of late?
“There have been more deaths recently than what we usually experience,” Laurie said. “Whether it’s a result of loneliness, it’s hard to say, but over the past few months there is no doubt there have been more deaths here than there would have been normally’ (but she adds that none of the deaths are either COVID related or have anything to do with the care residents receive.)
I wondered whether the loosening the rules governing visits by family members has had any noticeable effect on residents’ moods? (Until July, no family members were allowed into the actual building. You probably recall the heart-rending stories – and pictures – of residents trying to communicate with family members on Facetime or by looking through windows.)
Laurie answered that staff continue to find creative ways to keep residents busy, having fun, and remaining connected to family and faith. Whether this is through FaceTime visits (which has actually connected residents with family members that they otherwise would not have ever connected with), drive-by parades, virtual Passover and High Holiday services or other socially distanced programming.
While it’s certainly an improvement now that each resident is allowed to have visits from two family members, the fact that it always has to be the same two family members who are allowed inside has made it difficult for many families to decide who the two indoor visitors will be.
And, although outdoor visitation has been made available at the Simkin Centre – under strict conditions, now that the weather has gotten colder, those visits will be coming to an end. Plans are underway to determine and renovate a suitable space for visiting during the winter months, Laurie noted.
Given what Laurie told me about the higher than average number of deaths of late in the Simkin Centre, I asked whether there are some vacant beds?
Laurie did say that, while there are some vacancies, “a lot more people in general who are paneled (the process whereby someone is allowed to move into a PCH) are not coming” to the Simkin Centre – or to any other PCH for that matter. The honest to god truth is that so many seniors are terrified at the prospect of having to go into a PCH and subsequently be removed from their families while the pandemic rages. Of course, that places enormous extra burdens on the families of seniors who would otherwise be candidates for admission into a PCH – it goes without saying.
It’s also important to note that, as average life expectancy has increased, the individuals who do reside in PCH’s are much older than what was the typical case not too long ago.
“From 15 years ago to what we see now there are so many more residents who require a much higher level of care,” Laurie observed, while noting once again that there has been no concomitant increase in government funding for PCH’s.
I suggested that I could ask readers to bear in mind the increased financial obligations of the Simkin Centre – and perhaps consider making a donation.
Despite the inevitable stress that anyone who’s involved in health care these days must be feeling, Laurie Cerqueti still ended our conversation by saying that “I really like being associated with the Jewish community and Jewish personal care home.”
I suggested that maybe it’s because Jews and Italians are so alike in so many ways. (My wife and I are often mistaken for Italians when we travel.)
“I’m not Italian myself,” Laurie laughed, “but when you’ve been married to an Italian for 25 years you might as well be.”
Local News
Winnipeg Jewish Theatre breaks new ground with co-production with Rainbow Stage
By MYRON LOVE Winnipeg Jewish Theatre is breaking new ground with its first ever co-production with Rainbow Stage. The new partnership’s presentation of “Fiddler on the Roof” is scheduled to hit the stage at our city’s famed summer musical theatre venue in September 2026.
“We have collaborated with other theatre companies in joint productions before,” notes Dan Petrenko, the WJT’s artistic and managing director – citing previous partnerships with the Segal Centre for the Performing Arts in Montreal, the Harold Green Jewish Theatre in Toronto, Persephone Theatre in Saskatoon and Winnipeg’s own Dry Cold Productions. “Because of the times we’re living through, and particularly the growing antisemitism in our communities and across the country, I felt there is a need to tell a story that celebrates Jewish culture on the largest stage in the city – to reach as many people as possible.”
Last year, WJT approached Rainbow Stage with a proposal for the co-presentation of “Fiddler on the Roof.” Rainbow Stage management was really enthusiastic in their response, Petrenko reports.
“We are excited to be working with Winnipeg’s largest musical theatre company,” he notes. “Rainbow Stage has an audience of more than 10,000 people every season. Fiddler is a great, family-oriented story and, through our joint effort with Rainbow Stage, WJT will be able to reach out to new and younger audiences.”
“We are also working to welcome more diverse audiences from other communities, as well as newcomers – families who have moved here from Israel, Argentina and countries of the former Soviet Union.”
Helping Petrenko to achieve those goals are two relatively new and younger additions to WJT’s management team. Both Company Manager Etel Shevelev, and Head of Marketing Julia Kroft are in their 20s – as is Petrenko himself.
Kroft, who is also Gray Academy’s Associate Director of Advancement and Alumni Relations, needs little or no introduction to many readers. In addition to her work for Gray Academy and WJT, the daughter of David and Ellen Kroft has been building a second career as a singer and actor. Over the past few years, she has performed by herself or as part of a musical ensemble at Jewish community events, as well as in various professional theatre productions in the city.
Etel Shevelev is also engaged in a dual career. In addition to working full time at WJT, she is also a Fine Arts student (majoring in graphic design) at the University of Manitoba. Outside of school, she is an interdisciplinary visual artist (exhibiting her work and running workshops), so you can say the art world is no stranger to her.
(She will be partcipating in Limmud next month as a member of the Rimon Art Collective.)
Shevelev grew up in Kfar Saba (northeast of Tel Aviv). She reports that in Israel she was involved in theatre from a young age. “In 2019, I graduated from a youth theatre school, which I attended for 11 years.” In a sense, her work for WJT brings her full circle.
She arrived in Winnipeg just six years ago with her parents. “I was 19 at the time,” she says.
After just a year in Winnipeg, her family decided to relocate to Ottawa, while she chose to stay here. “I was already enrolled in university, had a long-term partner, and a job,” she explains. “I felt that I was putting down roots in Winnipeg.”
Etel expects to graduate by the end of the academic year, allowing her to focus on the arts professionally full-time.
In her role as company manager, Shevelev notes, she is responsible for communications with donors, contractors, and unions, as well as applying for various grants and funding opportunities.
In addition, her linguistic skills were put to use last spring for WJT’s production of “The Band’s Visit,” a story about an Egyptian band that was invited to perform at a cultural centre opening ceremony in the lively centre of Israel, but ended up in the wrong place – a tiny, communal town in southern Israel. Shevelev was called on to help some of the performers with the pronunciation of Hebrew words and with developing a Hebrew accent.
“I love working for WJT,” she enthuses. “Every day is different.”
Shevelev and Petrenko are also enthusiastic about WJT’s next production – coming up in April: “Ride: The Musical” debuted in London’s West End three years ago, and then went on to play at San Diego’s Old Globe theatre to rave reviews. The WJT production will be the Canadian premiere!
The play, Petrenko says, is based on the true story of Annie Londonderry, a young woman – originally from Latvia, who, in 1894, beat all odds and became the first woman to circle the world on a bicycle.
Petrenko is also happy to announce that the director and choreographer for the production will be Lisa Stevens – an Emmy Award nominee and Olivier Award winner. (The Olivier is presented annually by the Society of London Theatre to recognize excellence in professional London theatre).
“Lisa is in great demand across Canada, and the world really,” the WJT artistic director says. “I am so thrilled that we will be welcoming one of the greatest Jewish directors and choreographers of our time to Winnipeg this Spring.”
For more information about upcoming WJT shows, readers can visit wjt.ca, email the WJT office at info@wjt.ca or phone the box office at 204-477-7515.
Local News
Rising Canadian comedy star Rob Bebenek to headline JCFS’ second annual “Comedy for a Cause”
By MYRON LOVE Last year, faced with a federal government budget cut to its Older Adult Services programs, Jewish Child and Family Service launched a new fundraising initiative. “Comedy with a Cause” was held at Rumor’s Comedy club and featured veteran Canadian stand-up comic Dave Hemstad.
That evening was so successful that – by popular demand – JCFS is doing an encore. “We were blown away by the support from the community,” says Al Benarroch, JCFS’s president and CEO.
“This is really a great way to support JCFS by being together and having fun,” he says.
“Last year, JCFS was able to sell-out the 170 tickets it was allotted by Rumor’s,” adds Alexis Wenzowski, JCFS’s COO. “There were also general public attendees at the event last year. Participants enjoyed a fun evening, complete with a 50/50 draw and raffle. We were incredibly grateful for those who turned out, the donors for the raffle baskets, and of course, Rumor’s Comedy Club.
“Feedback was very positive about it being an initiative that encouraged people to have fun for a good cause: our Older Adult Services Team.”
This year’s “Comedy for a Cause” evening is scheduled for Wednesday, February 25. Wenzowski reports that this year’s featured performer, Rob Bebenek, first made a splash on the Canadian comedy scene at the 2018 Winnipeg Comedy festival. He has toured extensively throughout North America, appearing in theatres, clubs and festivals. He has also made several appearances on MTV as well as opening shows for more established comics, such as Gerry Dee and the late Bob Saget.
For the 2026 show, Wenzowski notes, Rumors’ is allotting JCFS 200 tickets. As with last year, there will also be some raffle baskets and a 50/50 draw.
“Our presenting sponsors for the evening,” she reports, “are the Vickar Automotive Group and Kay Four Properties Incorporated.”
The funds raised from this year’s comedy evening are being designated for the JCFS Settlement and Integration Services Department. “JCFS chose to do this because of our reduction in funding last year by the federal government to this department,” Wenzowski points out.
“Last year alone,” she reports, “our Settlement and Integration Services team settled 118 newcomer families – from places like Israel, Mexico, Brazil, and Argentina. Each year, our program supports even more newcomer families with things like case management, supportive counselling, employment coaching, workshops, programming for newcomer seniors, and more.”
“We hope to raise more than $15,000 through this event for our Settlement and Integration Program,” Al Benarroch adds. “The team does fantastic work, and we know that our newcomer Jewish families need the supports from JCFS. I want to thank our sponsors, Rumor’s Comedy Club, and attendees for supporting us.”
Tickets for the show cost $40 and are available to purchase by calling JCFS (204-477-7430) or by visiting here: https://www.zeffy.com/en-CA/ticketing/jcfs-comedy-for-a-cause. Sponsorships are still available.
Local News
Ninth Shabbat Unplugged highlight of busy year for Winnipeg Hillel
By MYRON LOVE Lindsay Kerr, Winnipeg’s Hillel director, is happy to report that this year’s ninth Shabbat UnPlugged, held on the weekend of January 9-11, attracted approximately 90 students from 11 different universities, including 20 students who were from out of town.
Shabbat UnPlugged was started in 2016 by (now-retired) Dr. Sheppy Coodin, who was a science teacher at Gray Academy, along with fellow Gray Academy teacher Avi Posen (who made aliyah in 2019) – building on the Shabbatons that Gray Academy had been organizing for the school’s high school students for many years.
The inaugural Shabbat UnPlugged was so successful that Coodin and Posen did it again in 2017 and took things one step further by combining their Shabbat UnPlugged with Hillel’s annual Shabbat Shabang Shabbaton that brings together Jewish university students from Winnipeg and other Jewish university students from Western Canada.
As in the past, this year’s Shabbat UnPlugged weekend was held at Lakeview’s Hecla Resort. “What we like about Hecla,” Kerr notes, “is that they let us bring in our own kosher food, it is out of the city and close to nature for those who want to enjoy the outdoors.”
The weekend retreat traditionally begins with a candle lighting, kiddush and a traditional Shabbat supper. Unlike previous Shabbats UnPlugged, Kerr points out, there were no outside featured speakers this year. All religious services and activities were led by students or national program partners.
The weekend was funded in part by grants from CJPAC and StandWithUs Canada, along with the primary gift from The Asper Foundation.
Kerr reports that the activities began with 18 of our local Jewish university students participating in a new student Shabbaton – inspired by Shabbat Unplugged, titled “Roots & Rising.”
In addition to Shabbat Unplugged, Hillel further partnered with Chabad for a Sukkot program in the fall, as well as with Shaarey Zedek Congregation and StandWithUs Canada for a Chanukah program. Hillell also featured a commemoration of October 7, an evening of laser tag and, in January, a Hillel-led afternoon of ice skating.
Coming up this month will be a visit to an Escape Room – and a traditional Shabbat dinner in March.
Kerr estimates that there are about 300 Jewish students at the University of Manitoba and 100 at the University of Winnipeg.
“Our goal is to attract more Jewish students to take part in our programs and connect with our community,” she comments.
