Local News
Chief Executive Officer of Simkin Centre Laurie Cerqueti assesses how things have changed more than six months into the pandemic

By BERNIE BELLAN As part of our continued commitment to reporting on how various agencies within the Jewish community are functioning during these exceptionally difficult times, from time to time we’ve been speaking with the heads of agencies that are directly involved with the senior population of our community.
We recently spoke with Laurie Cerqueti (pronounced Cherqueti, by the way), who’s now been in her role as CEO of the Simkin Centre for 19 months. Naturally, given all that’s happened, we wondered whether she had ever experienced anything nearly as difficult as what she – and the rest of the 250 staff at the Simkin Centre have been experiencing these past six months.
“I graduated from nursing in 1994,” Laurie said, “but nothing that I’ve ever done before comes close to what we’ve been going through these past six months.” (Prior to becoming CEO of the Simkin Centre, Laurie had been CEO of Meadowood Manor in Winnipeg.)
When I spoke with Laurie early in May – a month and a half after the lockdown of all Personal Care Homes in Manitoba had been put into effect, she described all the extra requirements that had been placed on PCH’s, including having to severely restrict access to the building; extra sanitation procedures; training of almost all staff in feeding and swallowing assistance; and so much more.
Despite the increased burdens that were placed on all PCH’s in the province, the only additional funding from the Provincial Government came in the form of “money to ensure facilities are in line with revised Manitoba Fire Code requirements, including provision of fire suppression systems and increased fire separation enhancements.”
In my May report on the Simkin Centre I noted the concern that Laurie had back then that, while PCH’s were going to have to shoulder extra financial burdens, there would be no additional assistance forthcoming from the Province:
“What about the financial situation for the Simkin Centre?” I wondered. “How different is it as a result of the pandemic?”
“There are a number of large costs for equipment and supplies – right when it started happening,” Laurie answered, “and there are ongoing costs.”
“And you mean Simkin will have to assume responsibility for those costs – and not the province?” I asked.
“I’m not confident that the province will fund partially or fully any of this,” Laurie said.
“Really – wow!” I said. “You mean it’s all going to fall on to the Personal Care Homes themselves to fund?”
“It could,” Laurie said. “I’m not confident”(that the province will provide the funding).
She added that, in addition to the extra costs imposed on PCH’s for equipment and supplies, “there are all these new rules – if you’ve traveled, you can’t come to work for 14 days; if you have any symptoms you have to go get swabbed, and then you have to have the A-OK, you can come back to work; or people that have pre-existing conditions aren’t able to work. So there are increased staffing costs that we are incurring.”
As it turned out, there wasn’t any more money made available to hire extra staff – even though workers at PCH’s were advised not to report for work if they had the slightest suspicion they might be sick. Further, the practice of workers moving between different PCH’s to fill vacant shifts was no longer allowed (quite understandably – in order to minimize the chances of community transmission of the virus).
In July, Julie Turenne-Maynard, executive director of MARCHE — The Manitoba Association of Residential and Community Care Homes for the Elderly — reported that the COVID-19 pandemic was “shining a spotlight on long-term care across the country and highlighting the consequences of a 10-year funding freeze in Manitoba.”
She said that “while Manitoba’s personal care homes have been largely fortunate in the fight against COVID-19 (and, as we’ve all seen since then, that assessment sadly proved quite wrong as PCH’s have been hit with outbreaks of the virus.) they have been chronically underfunded, despite increasing costs and needs from residents.”
Over the past 10 years, Turenne-Maynard noted, “dietary expenses at homes operated by MARCHE’s members have increased by 36 per cent and the cost of incontinence supplies increased by 50 per cent.”
Further, in the case of the Simkin Centre, the spiraling cost of kosher food – as we have noted many times before in this newspaper, has only added to the financial burden of the Jewish Personal Care Home.
Yet, despite all the pressures that the Simkin Centre has been facing, when I asked Laurie how she would describe morale among staff at the home, she said “staff morale has been very good to excellent”.
Laurie described the many ways in which members of the boards of the Simkin Centre Home Board and Foundation Board and residents’ relatives have gone above and beyond in attempting to express their appreciation to the staff. For instance, there have been weekly treats provided to staff – paid for by individual board members, residents and family members (with occasional donations from organizations such as the Gwen Secter Centre); t-shirts emblazoned with the Simkin Centre logo and the words “Simkin Strong” or #simkincares on the back; and various activities intended to boost morale.
You can read more about what the Simkin Centre has been doing to keep spirits up among both staff and residents in the Simkin Centre newsletter that is in this issue. You can also follow Simkin Centre activities on their very colourful Facebook page, or sign up to receive their weekly e-newsletter “The Simkin Star” http://eepurl.com/gVT8Q1
Despite the upbeat tone in Laurie’s voice though, I had to ask some tough questions about the toll that the pandemic has taken on residents – both physically and emotionally.
I wondered, for instance, whether there has been any noticeable increase in the number of deaths at the Centre of late?
“There have been more deaths recently than what we usually experience,” Laurie said. “Whether it’s a result of loneliness, it’s hard to say, but over the past few months there is no doubt there have been more deaths here than there would have been normally’ (but she adds that none of the deaths are either COVID related or have anything to do with the care residents receive.)
I wondered whether the loosening the rules governing visits by family members has had any noticeable effect on residents’ moods? (Until July, no family members were allowed into the actual building. You probably recall the heart-rending stories – and pictures – of residents trying to communicate with family members on Facetime or by looking through windows.)
Laurie answered that staff continue to find creative ways to keep residents busy, having fun, and remaining connected to family and faith. Whether this is through FaceTime visits (which has actually connected residents with family members that they otherwise would not have ever connected with), drive-by parades, virtual Passover and High Holiday services or other socially distanced programming.
While it’s certainly an improvement now that each resident is allowed to have visits from two family members, the fact that it always has to be the same two family members who are allowed inside has made it difficult for many families to decide who the two indoor visitors will be.
And, although outdoor visitation has been made available at the Simkin Centre – under strict conditions, now that the weather has gotten colder, those visits will be coming to an end. Plans are underway to determine and renovate a suitable space for visiting during the winter months, Laurie noted.
Given what Laurie told me about the higher than average number of deaths of late in the Simkin Centre, I asked whether there are some vacant beds?
Laurie did say that, while there are some vacancies, “a lot more people in general who are paneled (the process whereby someone is allowed to move into a PCH) are not coming” to the Simkin Centre – or to any other PCH for that matter. The honest to god truth is that so many seniors are terrified at the prospect of having to go into a PCH and subsequently be removed from their families while the pandemic rages. Of course, that places enormous extra burdens on the families of seniors who would otherwise be candidates for admission into a PCH – it goes without saying.
It’s also important to note that, as average life expectancy has increased, the individuals who do reside in PCH’s are much older than what was the typical case not too long ago.
“From 15 years ago to what we see now there are so many more residents who require a much higher level of care,” Laurie observed, while noting once again that there has been no concomitant increase in government funding for PCH’s.
I suggested that I could ask readers to bear in mind the increased financial obligations of the Simkin Centre – and perhaps consider making a donation.
Despite the inevitable stress that anyone who’s involved in health care these days must be feeling, Laurie Cerqueti still ended our conversation by saying that “I really like being associated with the Jewish community and Jewish personal care home.”
I suggested that maybe it’s because Jews and Italians are so alike in so many ways. (My wife and I are often mistaken for Italians when we travel.)
“I’m not Italian myself,” Laurie laughed, “but when you’ve been married to an Italian for 25 years you might as well be.”
Local News
Orri clementine oranges from Israel now available in Winnipeg
By BERNIE BELLAN (Posted April 3) For years many Winnipeggers made a habit of buying delicious Jaffa oranges from Israel, both because they were so delicious, also to support Israel. Those oranges used to be commonly available in many stores during the winter months, but as the years passed, it became increasingly difficult to find them.
Often groups of individuals would get together and place special orders for Jaffa oranges that could be brought into stores like the former Stewart’s Fruit & Deli on Grant Avenue. I remember asking the owners of Stewart’s – Frida and Aaron Herskovits, whether they could bring in Jaffa oranges, but over the years they told me that they found it was increasingly difficult to find a wholesaler that carried Jaffa oranges.
One of the reasons was that oranges from other countries, including South Africa, Chile, Spain, Morocco, and occasionally Mexico, were much cheaper than Jaffa oranges, so wholesalers simply stopped ordering them.
But last week I was contacted by a friend who told me that he found oranges from Israel in FoodFare on Portage Avenue – of all places. Now, I don’t want to get political, but FoodFare is owned by the Zeid family – and the Zeids haven’t exactly been huge supporters of Israel. So, I was somewhat surprised to learn that Israeli oranges were being sold in FoodFare.
When my friend sent me a picture of the bag containing the oranges, I saw that the name on the bag was “Orri.” I had never heard of Orri oranges, so I asked my friend how they tasted ?
“Absolutely delicious,” came the reply. But I’ve avoided shopping at FoodFare ever since October 7, 2023 when members of the Zeid family established themselves as staunch critics of Israel. And so, I didn’t head down to FoodFare myself to buy a bag of Orri oranges.
Lo and behold, I was in Superstore on Kenaston the other day and what do I see prominently featured right in the front of the store, but bags of Orri oranges – at the very reasonable price of $6.99 for a 907 gram bag. I bought a bag, brought them home, peeled one – and was in heaven! It was the most delicious clementine orange I had ever tasted.
But how come I had never heard the name “Orri” before? I wondered. So, I did some research -and here’s what I came up with, from the Orri website:
“Few people know that the original Jaffa Orri has a long history of nearly 30 years. The project was initiated in 1989 as a collaborative effort at Israel’s world renowned Agricultural Research Organization, the Volcani Center. The extensive research led by leading citrus breeders and botanists managed to develop an exceptional lineup of mandarin cultivars that hit their objectives. The new cultivars were planted in experimental plots across the country, and with results being better than anticipated, the rest is history.
“The later crowned “mandarin king” made its market debut in the early 2000s, quickly taking the Israeli market by storm. Despite accelerated orchards planting efforts, consumers simply couldn’t get enough, and demand kept falling short of supply. Year after year, as yields increased, Orri remained the premium brand of choice.
“Today, Orri’s popularity has been steadily climbing in markets such as France, UK, Holland, Germany, Russia, Canada and the US, and lately also China and Japan. While Israel remains the largest single exporter of Orri mandarins, licensed growers now exist in Spain, South Africa, South America and the US.”
Further research determined that “High sugar levels, low acidity, bright orange color, and a long shelf life, making them excellent for shipping.”
“Late-season harvest runs from January through early summer, ensuring availability when other mandarins are out of season.”
Finally, when it comes to availability in Winnipeg, here’s what I found: “Orri mandarins are available for purchase and delivery at major Canadian retailers like Loblaws (2 lb bags), Real Canadian Superstore, and No Frills. They are also available for delivery through Weee!, Uber Eats, and Instacart. Orri mandarins, known for being seedless, easy to peel, and very sweet, are usually in season from January to May.”
Local News
Jewish community leaders to take to the stage in new Theatre Centre, Manitoba Bar Association fundraising musical
By MYRON LOVE For more than 36 years a staple of the Royal Manitoba Theatre Centre season has been the RMTC’s annual joint production with the Manitoba Bar Association – featuring a cast composed entirely of Bar Association members. This year’s fundraising production is “Crazy for You” – a delightful romp in the style of 1930s musicals.
I well remember the Rainbow Stage production of the musical in 1999 with many memorable Gershwin Brothers’ songs – tunes such as: “I Got Rhythm,” “Naughty Baby,” “They Can’t Take That Away from Me,” “Embraceable You,” “But Not for Me,” “Nice Work If You Can Get It” and “Someone to Watch Over Me.” Introduced on Broadway in 1992, “Crazy for You” is based loosely on the Gershwins’ hit 1930 musical “Girl Crazy”.
The plot, typical of 1930s era musicals is about a young New York banker, Bobby Child, who is sent to Deadrock, Nevada, to foreclose on a rundown theatre. In Deadrock, Bobby falls for spunky Polly Baker, the theatre owner’s daughter. But Polly takes an instant dislike to the city slicker, so Bobby vows – through cunning, razzmatazz and a hilarious case of mistaken identity – to win Polly’s heart and save the theatre.
“Crazy for You” is a fantastic musical,” says an enthusiastic Gail Asper, who plays the role of Billy’s mother in the show. “I am very happy that we are putting it on this year. It has great dance numbers. Who would have thought there would be so many terrific dancers in our legal community?”
Asper, a leading patron of the arts (among her many contributions to the community) , has been involved with the annual legal stage production from its inception. “It was Steven Schipper’s idea,” Asper recalls. (Schipper served as RMTC’s artistic director from 1989 to 2019.) “He pitched it to the board who thought it was a great idea. Board member Jean Giguere was tasked with bring the idea to fruition. Jean and I are still great friends.”
Asper reports that “Crazy for You” is the 16th RMTC/MBA show in which she has had the pleasure of performing. “This is one of the best fundraising ventures I have ever been involved with,” she says.
(Her one regret though is that she isn’t a dancer.)
The cast also includes a second prominent member of our Jewish community in the person of Mr. Justice David Kroft (who was appointed to the Manitoba Court of Appeal in 2023). Kroft plays the role of Bela Zangler, the impresario (think Florenz Zeigfield) who is producing the show.
Kroft is a past president of the Jewish Federation of Winnipeg (following in the footsteps of his late father, Guy, and older brother, Jonathan). He has been a Combined Jewish Appeal canvasser for more than 25 years. In 2024, he was presented with the Max and Mollie Shore Memorial Award, which is given annually to an individual who has distinguished him or herself through long-standing leadership and dedication to the Combined Jewish Appeal and commitment to the principles and goals of the Federation.
For Kroft, this is his ninth Bar Association show. Last year, he reports, he was in the RMTC/MBA production of the comedy “The Man who Came to Dinner”.
Although, Kroft notes, his theatrical experience previous to the RMTC/MBA productions were high school operettas, he says that he has really enjoyed the opportunity to strut the boards.
Added to the meaning of the production this year is that Kroft is currently RMTC Board Chair. “This is one of our major annual fundraising initiatives,” he says in his role as Board Chair.
One other member of our Jewish community who will be in “Crazy for You” is Benji Greenberg, who will be making her sixth appearance in the annual fundraiser. She says that she has the role of Elaine, one of the show girls.
“I love the Gershwin music,” she says.
I wrote about Greenberg last year in regard to her participation for the first time in the annual Winnipeg Music Festival competitions. In high school (Grant Park) and university (the U of W), she notes, she was involved in performing arts study and productions.
She was called to the Bar in 2015. For the past four years, she has been working as an investigator for the Manitoba Advocate for Children and Youth.
A couple of years ago, she decided to take proper singing lessons. She credits her teacher, Geneva Halverson, for encouraging her to enter the Music Festival competition,
“Crazy for You” is scheduled to run from May 5 to 9 at the Tom Hendry Warehouse. Tickets can be purchased through RMTC. If you have a friend in the show, on the RMTC board or staff member, you can help them win a prize by buying a ticket linked to their name using the list online.
Sponsorships and advertising would also be welcomed.
Local News
Jewish Heritage Centre of Western Canada panel highlights contributions of Jewish women in building our community
By MYRON LOVE For much of the Jewish community’s early history in Winnipeg, it was men who were acknowledged as our community leaders – as was common in society in general – while the work of scores of women working diligently behind the scenes was largely overlooked. While women’s organizations such as ORT, Hadassah, National Council of Jewish Women and many others raised money to help the needy in our community and Israel, noted Marsha Cowan, it was usually men who made the decisions.
On Tuesday, March 17, the Jewish Heritage Centre of Western Canada hosted a panel discussion: “Let Her Works Praise: Panel on the role of Women in Jewish Communal Life” (which was pretty well attended considering the wintry conditions) – seeking to show our community’s appreciation for the work of countless women over the years behind the scenes, as well as the growing number of women now working side by side with men in leadership roles.
Marsha Cowan – one of the three panelists, has straddled both worlds – as a leader in National Council of Jewish Women, and later as the first woman to serve as CEO of the Jewish Foundation of Manitoba.
Cowan began her presentation by reminiscing about her time at Peretz School and the old YMHA. Her first vehicle of choice as a volunteer was with the National Council of Jewish Women (NCJW). The latter’s major project was the Golden Age Club – Canada’s original drop-in centre for (largely) Jewish seniors. For years, the club operated out of a building near Salter and Selkirk in what used to be the heavily Jewish North End.
“After 40 years,” she recalled, “we realized that we needed a new building.”
The site for the newly renamed Gwen Secter Creative Living Centre was a former tire store at Smithfield and Main. Cowan chaired the successful campaign to raise the funds for the transformation of the building into the Gwen Secter Centre.
Cowan subsequently served as Vice-President of the National Council of Jewish Women. She also served as President of Jewish Child and Family Service;, Vice-President of the Women’s Division, Combined Jewish Appeal; and, most recently, as the first woman to be President and CEO of The Jewish Foundation of Manitoba.
““I remember walking into my first board meeting at the Foundation and finding myself one of only two women among 18 men,” she recalled. “But it was never a problem for me working in male-oriented organizations and institutions.”
One of the first things that she did as a board member though, was to push to establish the Foundation’s Women’s Endowment Fund in order to give women an opportunity to make philanthropic decisions involving the distribution of funding.
The fund, she noted, started with $20,000 contributed by about 150 women. Today, 32 years later, the Women’s Endowment Fund has a capital base of $2.4 million and distributes more than $100,000 a year to women’s charities.
In her presentation, Susan Turner began by recalling growing up in a traditional home in the North End, her early schooling, Shabbats spent with her father, Leible Hershfield, at the Rosh Pina Synagogue, and going to the YMHA, where Leible was the Athletic Director. The family moved south in 1958 so that her maternal grandfather, Lazar Tuberman, who lived with them, could be closer to the Shaarey Zedek Synagogue, where he was the shames. In her teen years and then at university, Turner sang in the synagogue choir.
A lifelong professional visual artist in printmaking and in video, Turner has worked in a number of positions – by turn as a school librarian, an editor, a graphic designer, an art instructor, a lecturer at the School of Art, a researcher and curator in the area of multiculturalism, an exhibits curator and designer, a gourmet pastry chef for restaurants, and as a volunteer in the arts community.
She noted that it was her mother, Babe, who got her involved working on projects in the Jewish community. “For many years Babe was Executive Director of the Jewish Historical Society. In the late 1970s, she recruited my husband Myron and me to be on the Programming and the Archives committees, and we remained active in one form or another for close to 40 years.”
“From 1999 to 2004,” Turner said, “I was the Coordinator of Volunteers at the Sharon Home, where I learned so much about ageing, dementia, and respectful elder-care.”
In 2005, at the behest of Stan Carbone, JHC Programs and Exhibitions Director, she began working as curator and exhibitions designer at the Jewish Heritage Centre. Some of the major exhibits she worked on were “The Jewish Wedding”, “Manitoba Synagogues”, “Jews in Manitoba’s Garment Industry”, and “Chief Justice Samuel Freedman.”
In addition to her work with the JHC, Turner noted that she and Myron volunteered through Jewish Child and Family Service with newcomers from Argentina and with Yazidi refugees. “However much Myron and I were able to assist them, our own lives were enriched by the experience,” she added.
Turner also showed images of her current art as well as a poetic video she produced using voice, music, image, and Yiddish about the final days of her mother Babe’s life.
Leah Craven, the third member of the panel, is representative of a younger generation of women who have assumed leadership roles in our community. A lawyer by training, she currently serves as President of the National Council of Jewish Women of Canada, Winnipeg Section. She is also a Board member of the Jewish Foundation of Manitoba – serving on their Governance and Grants Committees. She has previously been actively involved with Shalom Square, Gray Academy of Jewish Education, Congregation Etz Chayim, and Canadian Friends of the Hebrew University.
“I was raised in a traditional Jewish home where volunteering was simply part of life,” she recalled. “My (late) father, Mel Craven, was deeply involved in community work, and my mother, Reva, continues to volunteer actively. In our home, contributing wasn’t an ‘extra.’ It was just… part of being Jewish.
“As the granddaughter of Holocaust survivors, I grew up with a strong awareness of how vital community support systems are,” she continued. “I understood early that people struggle — and that communal care matters. I also understood I was fortunate, and that being able to give comes with responsibility.”
Craven recounted her first independent volunteer experience. While still in elementary school (Ramah), her father asked if she would teach basic Hebrew to a colleague’s church youth group.
“I took it very seriously,” she said. I made a Hebrew alphabet chart with transliterations and created name cards in Hebrew letters for each participant. It was my first time in a church and it was a welcoming experience, genuinely enjoyable. Looking back, I learned an early lesson. I stepped forward because someone asked me. Someone opened a door and trusted me.”
That pattern, Craven noted, has occurred repeatedly throughout her life.
In her university years, she was active in Jewish student organizations, Craven said. She was involved in advocacy for Soviet Jewry and spoke out against antisemitism.
“At university, I learned that community life isn’t only programming and events,” she observed. “It’s visibility, engagement, and standing up when it matters.”
As a working mother, she has continued to show up for our community – volunteering over the years at Folklorama (Shalom Square) and synagogue. “Helping to set up, clean up and greeting people (at shul) may not be glamorous, but it is foundational,” she noted. “Community is sustained by everyday acts of showing up.”
Craveb pointed out that formal barriers for women have changed over generations. “Many women are now invited to leadership tables,” she noted. “We are asked to chair, lead, speak and make decisions. That progress is real and important.
“At the same time, many women still carry the day‑to‑day responsibility for home and family,” Craven added. “As well, single mothers and women without job flexibility often face additional challenges in participating in volunteer roles.”
Craven said the biggest challenge for women volunteering in community is “capacity”. “In my experience that looks different at each stage of life”, she observed. “As a student, I had to balance community involvement with academics. As a young professional, there weere early career demands. As a parent, I sought involvement that fits naturally into family life – such as children’s programming at synagogue or volunteering at school.”
It was during that time – when her kids were babies – that Craven joined National Council. “I welcomed the opportunity to be part of a Jewish women’s organization dedicated to service, education,and social action,” she said.
Crave also noted the help her own children have given her. She would bring them to meetings and on deliveries. When they were a little older, they helped sorting ribbons and wrapping paper, stuffing envelopes and assembling mishloach manot.
“These small tasks mattered,” Craven said. “It allowed me to stay engaged and my children learned that community involvement isn’t separate from daily life,” she added. “It’s part of how we live — for me, it’s part of being Jewish.”
The balance between work, family and community is never fully resolved, Craven observed. “Involvement looks different at different times,” she noted. “Sometimes it’s leading. It can be making a phone call, delivering a meal, sitting beside somebody and saying – there is a place for you here – or just showing up.
“It often just begins because someone asks, invites or makes room.”
In conclusion, Craven expressed gratitude to ” the women who paved the way” and to “a community that values women’s leadership”.
