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Chief Executive Officer of Simkin Centre Laurie Cerqueti assesses how things have changed more than six months into the pandemic

Laurie Cerqueti

By BERNIE BELLAN   As part of our continued commitment to reporting on how various agencies within the Jewish community are functioning during these exceptionally difficult times, from time to time we’ve been speaking with the heads of agencies that are directly involved with the senior population of our community.

We recently spoke with Laurie Cerqueti (pronounced Cherqueti, by the way), who’s now been in her role as CEO of the Simkin Centre for 19 months. Naturally, given all that’s happened, we wondered whether she had ever experienced anything nearly as difficult as what she – and the rest of the 250 staff at the Simkin Centre have been experiencing these past six months.
“I graduated from nursing in 1994,” Laurie said, “but nothing that I’ve ever done before comes close to what we’ve been going through these past six months.” (Prior to becoming CEO of the Simkin Centre, Laurie had been CEO of Meadowood Manor in Winnipeg.)
When I spoke with Laurie early in May – a month and a half after the lockdown of all Personal Care Homes in Manitoba had been put into effect, she described all the extra requirements that had been placed on PCH’s, including having to severely restrict access to the building; extra sanitation procedures; training of almost all staff in feeding and swallowing assistance; and so much more.
Despite the increased burdens that were placed on all PCH’s in the province, the only additional funding from the Provincial Government came in the form of “money to ensure facilities are in line with revised Manitoba Fire Code requirements, including provision of fire suppression systems and increased fire separation enhancements.”
In my May report on the Simkin Centre I noted the concern that Laurie had back then that, while PCH’s were going to have to shoulder extra financial burdens, there would be no additional assistance forthcoming from the Province:
“What about the financial situation for the Simkin Centre?” I wondered. “How different is it as a result of the pandemic?”
“There are a number of large costs for equipment and supplies – right when it started happening,” Laurie answered, “and there are ongoing costs.”
“And you mean Simkin will have to assume responsibility for those costs – and not the province?” I asked.
“I’m not confident that the province will fund partially or fully any of this,” Laurie said.
“Really – wow!” I said. “You mean it’s all going to fall on to the Personal Care Homes themselves to fund?”
“It could,” Laurie said. “I’m not confident”(that the province will provide the funding).
She added that, in addition to the extra costs imposed on PCH’s for equipment and supplies, “there are all these new rules – if you’ve traveled, you can’t come to work for 14 days; if you have any symptoms you have to go get swabbed, and then you have to have the A-OK, you can come back to work; or people that have pre-existing conditions aren’t able to work. So there are increased staffing costs that we are incurring.”

As it turned out, there wasn’t any more money made available to hire extra staff – even though workers at PCH’s were advised not to report for work if they had the slightest suspicion they might be sick. Further, the practice of workers moving between different PCH’s to fill vacant shifts was no longer allowed (quite understandably – in order to minimize the chances of community transmission of the virus).
In July, Julie Turenne-Maynard, executive director of MARCHE — The Manitoba Association of Residential and Community Care Homes for the Elderly — reported that the COVID-19 pandemic was “shining a spotlight on long-term care across the country and highlighting the consequences of a 10-year funding freeze in Manitoba.”
She said that “while Manitoba’s personal care homes have been largely fortunate in the fight against COVID-19 (and, as we’ve all seen since then, that assessment sadly proved quite wrong as PCH’s have been hit with outbreaks of the virus.) they have been chronically underfunded, despite increasing costs and needs from residents.”
Over the past 10 years, Turenne-Maynard noted, “dietary expenses at homes operated by MARCHE’s members have increased by 36 per cent and the cost of incontinence supplies increased by 50 per cent.”
Further, in the case of the Simkin Centre, the spiraling cost of kosher food – as we have noted many times before in this newspaper, has only added to the financial burden of the Jewish Personal Care Home.

Yet, despite all the pressures that the Simkin Centre has been facing, when I asked Laurie how she would describe morale among staff at the home, she said “staff morale has been very good to excellent”.
Laurie described the many ways in which members of the boards of the Simkin Centre Home Board and Foundation Board and residents’ relatives have gone above and beyond in attempting to express their appreciation to the staff. For instance, there have been weekly treats provided to staff – paid for by individual board members, residents and family members (with occasional donations from organizations such as the Gwen Secter Centre); t-shirts emblazoned with the Simkin Centre logo and the words “Simkin Strong” or #simkincares on the back; and various activities intended to boost morale.
You can read more about what the Simkin Centre has been doing to keep spirits up among both staff and residents in the Simkin Centre newsletter that is in this issue. You can also follow Simkin Centre activities on their very colourful Facebook page, or sign up to receive their weekly e-newsletter “The Simkin Star” http://eepurl.com/gVT8Q1

Despite the upbeat tone in Laurie’s voice though, I had to ask some tough questions about the toll that the pandemic has taken on residents – both physically and emotionally.
I wondered, for instance, whether there has been any noticeable increase in the number of deaths at the Centre of late?
“There have been more deaths recently than what we usually experience,” Laurie said. “Whether it’s a result of loneliness, it’s hard to say, but over the past few months there is no doubt there have been more deaths here than there would have been normally’ (but she adds that none of the deaths are either COVID related or have anything to do with the care residents receive.)
I wondered whether the loosening the rules governing visits by family members has had any noticeable effect on residents’ moods? (Until July, no family members were allowed into the actual building. You probably recall the heart-rending stories – and pictures – of residents trying to communicate with family members on Facetime or by looking through windows.)
Laurie answered that staff continue to find creative ways to keep residents busy, having fun, and remaining connected to family and faith. Whether this is through FaceTime visits (which has actually connected residents with family members that they otherwise would not have ever connected with), drive-by parades, virtual Passover and High Holiday services or other socially distanced programming.
While it’s certainly an improvement now that each resident is allowed to have visits from two family members, the fact that it always has to be the same two family members who are allowed inside has made it difficult for many families to decide who the two indoor visitors will be.
And, although outdoor visitation has been made available at the Simkin Centre – under strict conditions, now that the weather has gotten colder, those visits will be coming to an end. Plans are underway to determine and renovate a suitable space for visiting during the winter months, Laurie noted.

Given what Laurie told me about the higher than average number of deaths of late in the Simkin Centre, I asked whether there are some vacant beds?
Laurie did say that, while there are some vacancies, “a lot more people in general who are paneled (the process whereby someone is allowed to move into a PCH) are not coming” to the Simkin Centre – or to any other PCH for that matter. The honest to god truth is that so many seniors are terrified at the prospect of having to go into a PCH and subsequently be removed from their families while the pandemic rages. Of course, that places enormous extra burdens on the families of seniors who would otherwise be candidates for admission into a PCH – it goes without saying.
It’s also important to note that, as average life expectancy has increased, the individuals who do reside in PCH’s are much older than what was the typical case not too long ago.
“From 15 years ago to what we see now there are so many more residents who require a much higher level of care,” Laurie observed, while noting once again that there has been no concomitant increase in government funding for PCH’s.
I suggested that I could ask readers to bear in mind the increased financial obligations of the Simkin Centre – and perhaps consider making a donation.

Despite the inevitable stress that anyone who’s involved in health care these days must be feeling, Laurie Cerqueti still ended our conversation by saying that “I really like being associated with the Jewish community and Jewish personal care home.”
I suggested that maybe it’s because Jews and Italians are so alike in so many ways. (My wife and I are often mistaken for Italians when we travel.)
“I’m not Italian myself,” Laurie laughed, “but when you’ve been married to an Italian for 25 years you might as well be.”

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Local News

The Jewish Post Ltd. launches new website for food lovers

By BERNIE BELLAN Three months ago I wrote a story about something my daughter, Shira, had started doing on social media that had proved to be wildly successful – much to her own surprise. That story was titled: Local foodie finds fame by trying foods on Facebook Marketplace

What Shira was doing was going on to Facebook Marketplace and trying different foods that she was able to buy from local vendors. She often didn’t know what the heck it was she was ordering, but each time she would get a new food she would film herself reacting to that food.

The results have been consistently entertaining – often hilarious, to the point where Shira now has over 10,300 followers on Instagram, as well as on Facebook, TikTok, and Youtube. (You can find her Instagram page at Winnipeg Marketplace Food Finds.)

I suggested to Shira that she ought to parlay the success she’s found by posting on social media into a further venture: creating a website that would give wider exposure to the food vendors whose food Shira liked the most.

Mario Lacunza – designer of both jewishpostandnews.ca and Winnipeg Marketplace Food Finds

As a result, Shira and I teamed up with the marvellous web designer whose name is Mario Lacunza who is responsible for the design of jewishpostandnews.ca -to create a brand new website called Winnipeg Marketplace Food Finds.

On that website you will find pictures of some of the most popular foods Shira has tried from Marketplace, along with links to the original Instagram posts where she reviewed those foods – and links that will take you directly to the vendors’ Facebook pages.

There are so many brilliantly creative people selling food on Marketplace and Shira’s social media posts have brought many of them a lot of new business. Our hope is that our new website will bring them even more business.

The website will also offer stories about food from a variety of sources. So, take a look at the new site and be amazed at the originality of the foods being produced on Facebook Marketplace.

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Local News

UNVEILING for the headstone of Dr. Velimir Kon (Sept. 18, 1950-June 27, 2025)

A true mensch and person of many talents and profoundness, Dr. Velimir (Shlomo) Kon is deeply missed and loved by his family and friends.

Known for his warmth, kindness, integrity and love of learning and teaching, Velimir continues to inspire all who knew him and his memory warms our hearts and souls. Velimir is deeply missed.

You are invited to helps us remember and honour our beloved husband and father who passed away almost a year ago.

We, Branka, Deborah and Lea Kon, wish to inform our relatives and friends of the unveiling of a headstone dedicated to his loving memory on FRIDAY, JUNE 26, 2026 at 11:00am at the HEBREW SICK CEMETERY (2605 McPhillips Street) followed by lunch at the Chabad Lubavitch of Winnipeg – Jewish Learning Centre (1845 Mathers Avenue). Please come say a l’chaim in his honour.

In Memoriam
1st Yahrzeit
In loving memory of Dr. Velimir (Shlomo) Kon
who passed away June 27, 2025, 12 Days in Tammuz.

⁃ Forever and deeply loved and missed by his wife of over 50 years, Branka, and daughters Deborah and Lea Kon. Velimir brought joy to our lives with his boundless kindness and gentleness, irrepressible humour, great intellect and love of people, tikun olam and Judaism.

Not a day goes by that we do not mention Velimir and feel his presence with us. Our lives are not the same without him and we deeply miss and cherish him. We can never forget his presence that was larger than life, yet also his humility and thoughtfulness.

A gentleman to the very core, Velimir was respected as a scientist, academic, professor, researcher, and later as a teacher and mentor. He always endeavoured to make every place he worked and lived at better and was able to bridge many cultures. He was Abraham of his generation and made many personal sacrifices; giving up status, position and privilege in order for his family to have a better and peaceful future.

May his memory always be a blessing. He left us at only 74 years young and we wish we had had more time together. Indeed, to know him was to love him.

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Local News

Younger Jewish talents continue to shine in their respective categories at annual Winnipeg Music Festival

clockwise from upper left: Yale Rayburn-Vander Hout, Juliet Eskin, Nate Kravetsky, Alex Schaeffer, Gregory H=yman

By MYRON LOVE  A number of younger members of our community were repeat stars at the most recent (108th annual) Winnipeg Music Festival – which takes place annually in March. Among the repeat Jewish singers and musicians in the ranks of high achievers this year were” Yale Rayburn-Vander Hout, Gregory Hyman, Alex Schaeffer, Juliet Eskin, Noah Kravetsky, and Lyla Chisick. 

Yale Rayburn-Vander Hout


Vocalist Yale Rayburn-Vander Hout, the oldest of this year’s group of Jewish repeat winners, was competing in his fifth straight festival, where he continued to build on his accomplishments in previous festivals.  This year, the 20-year-old son of Samantha and Peter finished first in two musical theatre categories – songs from musical theatre productions between 1965 and 1999, and shows from the past 26 years. Yale sang “I’m Allergic to Cats,” from the 2016 musical “The Theory of Relativity,” and “Suppertime,” from the 1967 musical, “You’re a Good man, Charlie Brown.”
The former Gray Academy student is currently enrolled at the University of Manitoba’s Desautels Faculty of Music in the Choral program.  Yale says that he is hoping to get into the performance track in the fall with the goal of earning a degree in Classical Voice Performance en route to pursuing a career in musical theatre.

Gregory Hyman


As reported previously, Gregory  Hyman is a multi-faceted artist who can do it all. The 18-year-old son of Hartley and Rishona Hyman is a singer/songwriter/musician (guitar) who records and performs under the stage name, GMH. His versatility shone through once again in his eighth Music Festival, in which he registered first-place finishes for vocal performances in both “Popular and Contemporary Music” and “TV and Movie Music “categories.
Gregory notes that he was also recommended to compete in the provincial finals in June.    The St. John’s-Ravenscourt student (and soon-to be) graduate continues to be busy on stage. In January, he headlined a sold out solo show at Sidestage on Osborne featuring some of his new material.  In March, he released an album of his newest songs. Readers can check out his latest compositions on any of the music streaming platforms as well as his own social media (thegmh) on Instagram. 
Gregory also continues to host his own podcast: “Talk and Rock with GMH – now in its fifth season – in which he interviews various people in the music business across Canada.
While Gregory says that a musical career is his “dream,” he reports that he is hedging his bets and considering different potential career opportunities.  Come September, he will be enrolled at the University of Manitoba in a University One program, which will allow him to select from a variety of courses that can count toward a degree.

Alex Schaeffer

Sixteen-year-old Alex Schaeffer won first place this year in the “Musicals Prior to 1965, 16 Years and Under” category with “Try Me” from “She Loves Me,” and was runner-up in the “Musicals 1965 to 1999, 16 Years and Under” category with “On My Own,” from “Les Misérables.” For the son of Marc Schaeffer and Kae Sasaki, this was his fifth year competing in the festival.
The Grant Park High School student made his big stage debut three years ago as Kurt von Trapp in “The Sound of Music,” followed by playing Michael Hobbs in “Elf the Musical” this past winter at the Royal MTC.
Alex recently performed in Grant Park High School’s production of “Something Rotten!”  This summer Schaeffer can be seen again at the Winnipeg Fringe Festival, where he will be appearing in a production staged by Rem Lezar Theatre. 
Rounding out the voice winners is Lyla Chisick. The daughter of Daniel and Baillee was competing in her second music festival. This year, she scored  Gold performances in the “Vocal Solo,” “Manitoba Composers,” and “TV/Movie Musical, 12 and under” categories.
Lyla reports that she began taking voice lessons from Jessica Kos-Whicher three years ago.   She says she regularly takes part in the Shaarey Zedek Synagogue Family Service and has sung at several community events. Lyla adds that she is already looking forward to next year’s music festival.

Nate Kravetsky


Nate Kravetsky and Juliet Eskin competed in the festival as musicians rather than singers. Juliet, 16, plays the viola,  and is also is the violist in the Assiniboine String Quartet. In this, her fifth go-round at the festival, Juliet, the daughter of the musically talented Kelly Robinon and Josh Eskin,  had first place finishes in the  “Viola Solo, level 8,” “Baroque or Classical  Concerto,” and “Romantic Composers” categories.

Juliet Eskin


Juliet originally took up the violin – adding the viola a couple of  years after.  She also just finished performing in the Grant Park High School production of “Something Rotten!”
Nate Kravetsky is currently in Grade 5 level piano. He studies with Erica Schultz and has been taking lessons from her since age 5.
Nate competed in three categories at the Winnipeg music festival: “Baroque,” “Sonata,” and “Contemporary/own choice.”
His own choice selection was the theme from his favourite video game, “Hollow Knight.” 

Nate, who is in Grade 7 at Gray Academy, is also preoccupied preparing for his upcoming bar mitzvah.
We look forward to the continued musical success off Yale, Gregory,  Alex, Nate, Juliet and Lyla,  and what new talent may be unveiled at next year’s Winnipeg Music festival.
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