Local News
Chief Executive Officer of Simkin Centre Laurie Cerqueti assesses how things have changed more than six months into the pandemic
By BERNIE BELLAN As part of our continued commitment to reporting on how various agencies within the Jewish community are functioning during these exceptionally difficult times, from time to time we’ve been speaking with the heads of agencies that are directly involved with the senior population of our community.
We recently spoke with Laurie Cerqueti (pronounced Cherqueti, by the way), who’s now been in her role as CEO of the Simkin Centre for 19 months. Naturally, given all that’s happened, we wondered whether she had ever experienced anything nearly as difficult as what she – and the rest of the 250 staff at the Simkin Centre have been experiencing these past six months.
“I graduated from nursing in 1994,” Laurie said, “but nothing that I’ve ever done before comes close to what we’ve been going through these past six months.” (Prior to becoming CEO of the Simkin Centre, Laurie had been CEO of Meadowood Manor in Winnipeg.)
When I spoke with Laurie early in May – a month and a half after the lockdown of all Personal Care Homes in Manitoba had been put into effect, she described all the extra requirements that had been placed on PCH’s, including having to severely restrict access to the building; extra sanitation procedures; training of almost all staff in feeding and swallowing assistance; and so much more.
Despite the increased burdens that were placed on all PCH’s in the province, the only additional funding from the Provincial Government came in the form of “money to ensure facilities are in line with revised Manitoba Fire Code requirements, including provision of fire suppression systems and increased fire separation enhancements.”
In my May report on the Simkin Centre I noted the concern that Laurie had back then that, while PCH’s were going to have to shoulder extra financial burdens, there would be no additional assistance forthcoming from the Province:
“What about the financial situation for the Simkin Centre?” I wondered. “How different is it as a result of the pandemic?”
“There are a number of large costs for equipment and supplies – right when it started happening,” Laurie answered, “and there are ongoing costs.”
“And you mean Simkin will have to assume responsibility for those costs – and not the province?” I asked.
“I’m not confident that the province will fund partially or fully any of this,” Laurie said.
“Really – wow!” I said. “You mean it’s all going to fall on to the Personal Care Homes themselves to fund?”
“It could,” Laurie said. “I’m not confident”(that the province will provide the funding).
She added that, in addition to the extra costs imposed on PCH’s for equipment and supplies, “there are all these new rules – if you’ve traveled, you can’t come to work for 14 days; if you have any symptoms you have to go get swabbed, and then you have to have the A-OK, you can come back to work; or people that have pre-existing conditions aren’t able to work. So there are increased staffing costs that we are incurring.”
As it turned out, there wasn’t any more money made available to hire extra staff – even though workers at PCH’s were advised not to report for work if they had the slightest suspicion they might be sick. Further, the practice of workers moving between different PCH’s to fill vacant shifts was no longer allowed (quite understandably – in order to minimize the chances of community transmission of the virus).
In July, Julie Turenne-Maynard, executive director of MARCHE — The Manitoba Association of Residential and Community Care Homes for the Elderly — reported that the COVID-19 pandemic was “shining a spotlight on long-term care across the country and highlighting the consequences of a 10-year funding freeze in Manitoba.”
She said that “while Manitoba’s personal care homes have been largely fortunate in the fight against COVID-19 (and, as we’ve all seen since then, that assessment sadly proved quite wrong as PCH’s have been hit with outbreaks of the virus.) they have been chronically underfunded, despite increasing costs and needs from residents.”
Over the past 10 years, Turenne-Maynard noted, “dietary expenses at homes operated by MARCHE’s members have increased by 36 per cent and the cost of incontinence supplies increased by 50 per cent.”
Further, in the case of the Simkin Centre, the spiraling cost of kosher food – as we have noted many times before in this newspaper, has only added to the financial burden of the Jewish Personal Care Home.
Yet, despite all the pressures that the Simkin Centre has been facing, when I asked Laurie how she would describe morale among staff at the home, she said “staff morale has been very good to excellent”.
Laurie described the many ways in which members of the boards of the Simkin Centre Home Board and Foundation Board and residents’ relatives have gone above and beyond in attempting to express their appreciation to the staff. For instance, there have been weekly treats provided to staff – paid for by individual board members, residents and family members (with occasional donations from organizations such as the Gwen Secter Centre); t-shirts emblazoned with the Simkin Centre logo and the words “Simkin Strong” or #simkincares on the back; and various activities intended to boost morale.
You can read more about what the Simkin Centre has been doing to keep spirits up among both staff and residents in the Simkin Centre newsletter that is in this issue. You can also follow Simkin Centre activities on their very colourful Facebook page, or sign up to receive their weekly e-newsletter “The Simkin Star” http://eepurl.com/gVT8Q1
Despite the upbeat tone in Laurie’s voice though, I had to ask some tough questions about the toll that the pandemic has taken on residents – both physically and emotionally.
I wondered, for instance, whether there has been any noticeable increase in the number of deaths at the Centre of late?
“There have been more deaths recently than what we usually experience,” Laurie said. “Whether it’s a result of loneliness, it’s hard to say, but over the past few months there is no doubt there have been more deaths here than there would have been normally’ (but she adds that none of the deaths are either COVID related or have anything to do with the care residents receive.)
I wondered whether the loosening the rules governing visits by family members has had any noticeable effect on residents’ moods? (Until July, no family members were allowed into the actual building. You probably recall the heart-rending stories – and pictures – of residents trying to communicate with family members on Facetime or by looking through windows.)
Laurie answered that staff continue to find creative ways to keep residents busy, having fun, and remaining connected to family and faith. Whether this is through FaceTime visits (which has actually connected residents with family members that they otherwise would not have ever connected with), drive-by parades, virtual Passover and High Holiday services or other socially distanced programming.
While it’s certainly an improvement now that each resident is allowed to have visits from two family members, the fact that it always has to be the same two family members who are allowed inside has made it difficult for many families to decide who the two indoor visitors will be.
And, although outdoor visitation has been made available at the Simkin Centre – under strict conditions, now that the weather has gotten colder, those visits will be coming to an end. Plans are underway to determine and renovate a suitable space for visiting during the winter months, Laurie noted.
Given what Laurie told me about the higher than average number of deaths of late in the Simkin Centre, I asked whether there are some vacant beds?
Laurie did say that, while there are some vacancies, “a lot more people in general who are paneled (the process whereby someone is allowed to move into a PCH) are not coming” to the Simkin Centre – or to any other PCH for that matter. The honest to god truth is that so many seniors are terrified at the prospect of having to go into a PCH and subsequently be removed from their families while the pandemic rages. Of course, that places enormous extra burdens on the families of seniors who would otherwise be candidates for admission into a PCH – it goes without saying.
It’s also important to note that, as average life expectancy has increased, the individuals who do reside in PCH’s are much older than what was the typical case not too long ago.
“From 15 years ago to what we see now there are so many more residents who require a much higher level of care,” Laurie observed, while noting once again that there has been no concomitant increase in government funding for PCH’s.
I suggested that I could ask readers to bear in mind the increased financial obligations of the Simkin Centre – and perhaps consider making a donation.
Despite the inevitable stress that anyone who’s involved in health care these days must be feeling, Laurie Cerqueti still ended our conversation by saying that “I really like being associated with the Jewish community and Jewish personal care home.”
I suggested that maybe it’s because Jews and Italians are so alike in so many ways. (My wife and I are often mistaken for Italians when we travel.)
“I’m not Italian myself,” Laurie laughed, “but when you’ve been married to an Italian for 25 years you might as well be.”
Local News
Long-time Winnipeg doctor and Israeli colleague make medical app available to general public
By MYRON LOVE Seven years ago, Dr. Gerald Minuk, Canada’s first hepatologist (liver specialist), partnered with Israeli computer science student Daniel Iluz-Freundlich in founding Refuah Solutions Ltd (RSL). Their goal was to create an app – which they called PI-enroll (“PI” stands for “Principal Investigator”), which was designed to be used by clinical trial investigators that would save them time and effort so they could be more personally involved in seeing their trial patients.
Last month, they released their second app, this time for patients. The app, called Patient-empower, informs patients about clinical trials underway for their condition and helps them make an informed decision as to which trial best meets their specific needs and preferences.
“I was approaching retirement,” recalls Minuk, now Rady School of Medicine Professor Emeritus, who has been in practice in Winnipeg since 1987, and “I couldn’t see myself filling my days doing crossword puzzles or Sudoku. I wanted to be able to continue contributing to medical research and patient care.”
It just so happened that, at the time, Minuk was introduced to an Israeli student, Daniel Iluz-Freundlich, who had just finished studying Computer Sciences at the University of Winnipeg. (Minuk notes that Iluz-Freundlich – on graduating – received the Gold Medal in Computer Science.)
“Daniel is an exceptionally talented young man,” Minuk says. “So I tapped his computer programming skills to create our PI-enroll and subsequently, our Patient-empower apps.”
The friendship continued after Iluz-Freundlich returned to Israel in 2020 to begin medical school on a Phil and Elle Kives Scholarship, where he earned numerous honors. Iluz-Freundlich is currently an intensivist anesthesiologist at the Beilinson Hospital in Israel. Despite his new professional responsibilities, including caring for IDF forces wounded in Gaza– he has remained active with Refuah – as vice-president of the company.
Minuk adds that a dozen other senior professors of medicine also contributed to Refuah’s software design. “Together,” he reports, “the company represents 400+ years of clinical trial experience. That experience is being applied to identifying and addressing the major challenges investigators and patients face when conducting or participating in clinical trials.”`
He adds that Refuah Solutions has established a truly global network with company personnel in San Diego, São Paulo, Mexico City, London, Barcelona, Nairobi and Delhi thus far.
According to Minuk, the company has enjoyed worldwide success – with over 2,000 doctors in 40 countries and 50 drug companies signed on for the PI-enroll app. He attributes this success to the app’s impressive results. In a recent global clinical trial, Minuk reports, within 3-6 months of implementing PI-enroll, investigator personal involvement increased by 60% and with that, patient enrolment increased by 80%, patient drop-outs decreased by 50% and there were 20% fewer protocol deviations (mistakes made). In addition, 90% of PIs rated the App 8 out of 10 in terms of usefulness.
He adds that one site that had not enrolled any patients for 12 months, subsequently became the trial’s leading enrolment site.
Regarding the newly released Patient-empower app, Minuk notes that despite the many benefits patients derive from clinical trials including free and early access to new and often safer and more effective treatments, fewer than 10% of patients who would qualify for a clinical trial are ever invited to consider that option. “The problem,” he explains, “is that most Health Care Providers are either unaware of what clinical trials are underway in their area or if they are aware, don’t have the time to discuss the trials with their patients.”
Therefore, Minuk, Iluz-Freundlich and their team designed and recently released their second app – Patient-empower – which informs patients of what clinical trials are underway for their condition and empowers them to select the trial that prioritizes their needs over those of industry.
The platform, he explains, uses AI to generate concise, easy-to-understand summaries of clinical trials tailored to the patient’s location—city, state, country, or globally, depending on their preference. Each summary includes clear explanations of the patient eligibility criteria and key practical details, such as the likelihood of patients receiving a placebo, the number of required site visits, and other important practical considerations. It also suggests questions that patients should consider asking the investigator before they consent to enrolling. The trial information is presented in a shareable format to facilitate discussions with family, friends, and local healthcare providers—supporting both patient confidence and continuity of care.
Once a trial is selected, Minuk continues, Patient-empower provides the contact information for the trial investigator closest to the patient’s location, the trial’s sponsor and, where available, the world’s experts in the field.
The feature Minuk is most enthusiastic about is the “Recent Findings” page which keeps patients up to date on newly published clinical trial results and discoveries relevant to their condition.
“Patient-empower is available to patients from internet venues (App Store or Google Play) or through NFP organizations, associations, societies and patient support group web-sites,” he adds. “Although only recently released, we have already attracted interest from the American Diabetes Association, the Alzheimer’s Society of America, the Canadian Liver Foundation, Colorectal Cancer Canada, the American Myasthenia Gravis Society and many others.”
“Overall, Patient-empower informs patients, and more informed patients benefit everyone involved. After all, it’s the patient’s health; their voice should be heard,” Minuk concludes.
Local News
The South Seas come to the Asper Campus
By MYRON LOVE On Thursday, July 24, about 150 members of our Jewish community got a chance to sample the dance and music of the South Pacific. The event was billed as “Beyachad Together – Celebrating Indigeneity, land, culture and identity.”
The program featured both the Sarah Sommer Chai Folk Ensemble dancers and Steinbach-based Island Breeze Manitoba – which describes itself as “a high energy live band & Pacific Island dance team featuring authentic outfits and dances from the islands of Hawaii, Tahiti, Fiji, Samoa and New Zealand.”
According to Dr. Ruth Ashrafi, Regional Director of B’nai Brith Canada in Manitoba, the evening’s performance was connected to an Indigenous Peoples Conference that was held in Steinbach under the auspices of Island Breeze with participants from Canada, the United States (specifically Hawaii), Antigua and Bermuda in the Caribbean, South Africa, the Philippines, Japan, Australia, New Zealand and the South Pacific island countries of Fiji, Tonga, Samoa, the Solomon Islands and Tonga.
“The conference organizers contacted B’nai Brith Canada,” Ashrafi reported. “They wanted to bring greetings to the Jewish community, as the indigenous people of the Land of Israel, and celebrate indigeneity together through dance and music.
“Their support in these difficult times is heartwarming.”
In her opening remarks as emcee for the evening, Ashrafi noted that “it is a great honour for the Jewish community to welcome so many indigenous guests from all over the world.”
She then related the story and miracle of Chanukah and connected it to the experience shared by many indigenous nations around the world.
“They have been told that their religion is wrong, their traditions are not sophisticated,” she pointed out, “just as the Jews of that time were told by the Greek rulers that our religion was wrong and our traditions were outdated.
“Here in Canada, the First Nations were forced into Residential Schools to learn Canadian ways. The manner in which they were taught in these schools was abusive and horrific. Many children died, and many more were scarred for life.
“As with the Maccabbees,” she continued, “courageous individuals have stood up and fought for rights of their indigenous brothers and sisters. They had to overcome a lot of resistance and other obstacles. Indigenous peoples are still over-represented in the Canadian prison system and social services.
“The story of Chanukah tells us that it is okay to be different from the majority culture,” she said, and “that special and unique traditions are important and worth preserving.
“The story of Chanukah also teaches us that fighting for our rights is not easy,” Ashrafi added. “We may be a tiny minority and the other side may be much more numerous, better organized and equipped. But if we take the first step, like deciding to use that little jar of oil (that burned in the Temple for weight days even though there was only a day’s supply), we will be helped along the way.”
“We put the Menorah in our front window,” she noted, “so that the light is shining into the dark winter nights. We want to share the story of the Chanukah miracle and we want to bring light into a world that has still so much darkness in it.”
Ashrafi’s words were followed by greetings from David Harper, a former Manitoba Keewatinowi Okimakanak Grand Chief who spoke glowingly of his visit to Israel in 2014.
“Our faith teaches us that the People of Israel are the people of the Bible and we must bless them and pray for them,” he said. “My people have a lot to learn from the people of Israel about healing the land.”
Next, Ashrafi introduced Pastor Roger Armbruster whom, she described, as the man behind the vision for the evening. Armbruster, a strong Christian Zionist supporter of Israel, is the founder of Canada Awakening Ministries.
She said of Armbruster that “it is a privilege to be his friend. I have learned so much from you.”
According to Armbruster’s bio on the Canada Awakening Ministries website, “his life has been dedicated to a ministry of reconciliation, and of building bridges between cultures, nations, denominations and generations. He sees cross-cultural reconciliation as a key to making disciples of all nations, and in seeing God’s House become a House of Prayer for all nations.
“As director of Canada Awakening Ministries, he is a leader in facilitating Native-Non-native reconciliation, and in restoring the indigenous peoples of the land to reflect that part of God’s image that He has deposited in them in their sounds, songs, praise and dances.”
Armbruster attended the Inaugural World Christian Gathering of Indigenous People in New Zealand in November 1996 as well as gatherings in Rapid City, South Dakota, in 1998, northern Sweden in 2005, and Israel in 2008. In his remarks, he noted that he has visited Israel numerous times over the years – often leading tour groups representing Canadian Inuit, Greenlandic Inuit and Manitoba First Nations at the northern ends of the earth, along with Maori, Fijians and Samoans from the southern ends of the earth – back to the City of Jerusalem from where the original gospel message first came.
“In Israel,” Armbruster said, “these Indigenous People have shared their language, their culture and their faith with both Jewish and Palestinian audiences alike. In one Israeli community, they even shared a message that brought hope to a joint audience of some 500 people that included both Jews and Arabs coming together.”
The dance part of the program was emceed by Isi Masi of Island Breezes. The musical program included several Hawaiian dances, including a rousing foot-stomping number,followed by performances featuring Hawaiian song and gentle movement. The final part of the island dances concluded with a brief Maori war chant.
(The Maori are the indigenous people of New Zealand.)
The final part of the program included several high octave dances by our own – always outstanding – Sarah Sommer Chai Folk Ensemble, with all the performers singing “We Shall Overcome” and the audience invited to join in a round of Israel dancing.
Local News
Israeli-born realtor believes in paying it forward
By MYRON LOVE When Hofit Yanev and her husband, Stefan, first arrived in Winnipeg in May 2013, they knew no one here.
“We were looking for a safer environment in which to raise our children,” she recalls. “We thought that would be Canada, and Winnipeg seemed to be the most welcoming Jewish community.”
Despite not knowing anybody, on their first morning in our community they found that someone had left a challah on their doorstep. That was a small kindness that she has never forgotten. She is a strong believer in paying it forward. Ever since then, she notes, she has made sure to greet newcomers in our community with a challah.
Helping others – whether to buy and sell their homes or manage their money – is a principal focus of the thriving career she has built up here as a real estate agent and insurance adviser.
Sales has always been Hofit Yanev’s strong suit. Originally from Holon (near Tel Aviv), she began her sales career right after her army duty. Her first venture was selling Dead Sea and hair care products. (Some readers may remember the kiosks that used to be set up at some Winnipeg shopping centres some years back.) She worked a year in Chicago and four years in Miami before returning to Israel, where she met and married Stefan.
Soon after settling in Winnipeg, Hofit found work in sales, initially for an HVAC company (while Stefan became a long-distance truck driver and now operates Excellence Fences and Decks). “As I was doing very well in sales for this company,” she recounts, “after taking time following the birth of our third child, I decided to try selling houses.”
She secured her real estate license and went to work. After 18 months of trying, she was still struggling to make a go of it.
“I lacked experience,” she recalls. “I reached a point where I was ready to give up and go back to selling HVAC products.”
However, on what she thought would be her last day, she received two calls that revitalized her hopes. In quick succession, she recounts, she got a call from a former customer who wanted her to sell his house and a new customer who wanted her help in selling his house and buying another.
“I took it as a sign from God,” she says.
Today, eight years later, Yanev, working under the eXp Realty banner, oversees an operation with over 20 agents—nine of whom are on her team and the others working under her in the eXp umbrella.
“I achieved my dream,” she notes, “and I want to help others – either those looking to buy a home or fellow realtors starting out – to realize their dreams as well.”
She notes that she strives to understand what her clients’ needs are and provide the right homes for them. She reports that 70% of her real estate clients are members of our Jewish community. She deals with commercial as well as residential properties and adds that she also helps clients with long- and short-term rentals as well as car rentals.
About a year ago, she notes, she added another entry to her resumé – that of insurance adviser. “As a realtor, I could see how some people are struggling financially,” she says. “I wanted to help.”
As an insurance adviser, she works with single mothers, seniors, and others plagued by financial difficulty. “I advise clients on how to get out of financial trouble, how to save 10% of their net income, and build their savings.”
She makes it clear that she keeps a distinct separation between her real estate clients and her insurance clients.
Now, you would think that an individual working two careers – with five kids to raise (all of whom are enrolled in Jewish educational programs) – would have her hands full. Nonetheless, Yanev has a third avocation – that of a social events planner for fellow Israelis in Winnipeg and other Hebrew speakers.
“For the past six years,” she reports, “I have been producing five programs a year in our community for Hebrew speakers. No one else was doing it, and I felt that it was important for Israelis here to be able to connect with each other.”
She adds that the family-oriented programs have been “super successful.” “We have had as many as 300 people at some of our programs.”
Yanev believes that her success story can inspire other newcomers to Winnipeg. “If you are prepared to work hard, you can achieve your dream,” she says.
She also expresses gratitude to our Jewish community. “We have found the community here to be welcoming and supportive,” she says. “It is thanks to you that we have been successful. This really is friendly Manitoba.”