Local News
Chief Executive Officer of Simkin Centre Laurie Cerqueti assesses how things have changed more than six months into the pandemic
By BERNIE BELLAN As part of our continued commitment to reporting on how various agencies within the Jewish community are functioning during these exceptionally difficult times, from time to time we’ve been speaking with the heads of agencies that are directly involved with the senior population of our community.
We recently spoke with Laurie Cerqueti (pronounced Cherqueti, by the way), who’s now been in her role as CEO of the Simkin Centre for 19 months. Naturally, given all that’s happened, we wondered whether she had ever experienced anything nearly as difficult as what she – and the rest of the 250 staff at the Simkin Centre have been experiencing these past six months.
“I graduated from nursing in 1994,” Laurie said, “but nothing that I’ve ever done before comes close to what we’ve been going through these past six months.” (Prior to becoming CEO of the Simkin Centre, Laurie had been CEO of Meadowood Manor in Winnipeg.)
When I spoke with Laurie early in May – a month and a half after the lockdown of all Personal Care Homes in Manitoba had been put into effect, she described all the extra requirements that had been placed on PCH’s, including having to severely restrict access to the building; extra sanitation procedures; training of almost all staff in feeding and swallowing assistance; and so much more.
Despite the increased burdens that were placed on all PCH’s in the province, the only additional funding from the Provincial Government came in the form of “money to ensure facilities are in line with revised Manitoba Fire Code requirements, including provision of fire suppression systems and increased fire separation enhancements.”
In my May report on the Simkin Centre I noted the concern that Laurie had back then that, while PCH’s were going to have to shoulder extra financial burdens, there would be no additional assistance forthcoming from the Province:
“What about the financial situation for the Simkin Centre?” I wondered. “How different is it as a result of the pandemic?”
“There are a number of large costs for equipment and supplies – right when it started happening,” Laurie answered, “and there are ongoing costs.”
“And you mean Simkin will have to assume responsibility for those costs – and not the province?” I asked.
“I’m not confident that the province will fund partially or fully any of this,” Laurie said.
“Really – wow!” I said. “You mean it’s all going to fall on to the Personal Care Homes themselves to fund?”
“It could,” Laurie said. “I’m not confident”(that the province will provide the funding).
She added that, in addition to the extra costs imposed on PCH’s for equipment and supplies, “there are all these new rules – if you’ve traveled, you can’t come to work for 14 days; if you have any symptoms you have to go get swabbed, and then you have to have the A-OK, you can come back to work; or people that have pre-existing conditions aren’t able to work. So there are increased staffing costs that we are incurring.”
As it turned out, there wasn’t any more money made available to hire extra staff – even though workers at PCH’s were advised not to report for work if they had the slightest suspicion they might be sick. Further, the practice of workers moving between different PCH’s to fill vacant shifts was no longer allowed (quite understandably – in order to minimize the chances of community transmission of the virus).
In July, Julie Turenne-Maynard, executive director of MARCHE — The Manitoba Association of Residential and Community Care Homes for the Elderly — reported that the COVID-19 pandemic was “shining a spotlight on long-term care across the country and highlighting the consequences of a 10-year funding freeze in Manitoba.”
She said that “while Manitoba’s personal care homes have been largely fortunate in the fight against COVID-19 (and, as we’ve all seen since then, that assessment sadly proved quite wrong as PCH’s have been hit with outbreaks of the virus.) they have been chronically underfunded, despite increasing costs and needs from residents.”
Over the past 10 years, Turenne-Maynard noted, “dietary expenses at homes operated by MARCHE’s members have increased by 36 per cent and the cost of incontinence supplies increased by 50 per cent.”
Further, in the case of the Simkin Centre, the spiraling cost of kosher food – as we have noted many times before in this newspaper, has only added to the financial burden of the Jewish Personal Care Home.
Yet, despite all the pressures that the Simkin Centre has been facing, when I asked Laurie how she would describe morale among staff at the home, she said “staff morale has been very good to excellent”.
Laurie described the many ways in which members of the boards of the Simkin Centre Home Board and Foundation Board and residents’ relatives have gone above and beyond in attempting to express their appreciation to the staff. For instance, there have been weekly treats provided to staff – paid for by individual board members, residents and family members (with occasional donations from organizations such as the Gwen Secter Centre); t-shirts emblazoned with the Simkin Centre logo and the words “Simkin Strong” or #simkincares on the back; and various activities intended to boost morale.
You can read more about what the Simkin Centre has been doing to keep spirits up among both staff and residents in the Simkin Centre newsletter that is in this issue. You can also follow Simkin Centre activities on their very colourful Facebook page, or sign up to receive their weekly e-newsletter “The Simkin Star” http://eepurl.com/gVT8Q1
Despite the upbeat tone in Laurie’s voice though, I had to ask some tough questions about the toll that the pandemic has taken on residents – both physically and emotionally.
I wondered, for instance, whether there has been any noticeable increase in the number of deaths at the Centre of late?
“There have been more deaths recently than what we usually experience,” Laurie said. “Whether it’s a result of loneliness, it’s hard to say, but over the past few months there is no doubt there have been more deaths here than there would have been normally’ (but she adds that none of the deaths are either COVID related or have anything to do with the care residents receive.)
I wondered whether the loosening the rules governing visits by family members has had any noticeable effect on residents’ moods? (Until July, no family members were allowed into the actual building. You probably recall the heart-rending stories – and pictures – of residents trying to communicate with family members on Facetime or by looking through windows.)
Laurie answered that staff continue to find creative ways to keep residents busy, having fun, and remaining connected to family and faith. Whether this is through FaceTime visits (which has actually connected residents with family members that they otherwise would not have ever connected with), drive-by parades, virtual Passover and High Holiday services or other socially distanced programming.
While it’s certainly an improvement now that each resident is allowed to have visits from two family members, the fact that it always has to be the same two family members who are allowed inside has made it difficult for many families to decide who the two indoor visitors will be.
And, although outdoor visitation has been made available at the Simkin Centre – under strict conditions, now that the weather has gotten colder, those visits will be coming to an end. Plans are underway to determine and renovate a suitable space for visiting during the winter months, Laurie noted.
Given what Laurie told me about the higher than average number of deaths of late in the Simkin Centre, I asked whether there are some vacant beds?
Laurie did say that, while there are some vacancies, “a lot more people in general who are paneled (the process whereby someone is allowed to move into a PCH) are not coming” to the Simkin Centre – or to any other PCH for that matter. The honest to god truth is that so many seniors are terrified at the prospect of having to go into a PCH and subsequently be removed from their families while the pandemic rages. Of course, that places enormous extra burdens on the families of seniors who would otherwise be candidates for admission into a PCH – it goes without saying.
It’s also important to note that, as average life expectancy has increased, the individuals who do reside in PCH’s are much older than what was the typical case not too long ago.
“From 15 years ago to what we see now there are so many more residents who require a much higher level of care,” Laurie observed, while noting once again that there has been no concomitant increase in government funding for PCH’s.
I suggested that I could ask readers to bear in mind the increased financial obligations of the Simkin Centre – and perhaps consider making a donation.
Despite the inevitable stress that anyone who’s involved in health care these days must be feeling, Laurie Cerqueti still ended our conversation by saying that “I really like being associated with the Jewish community and Jewish personal care home.”
I suggested that maybe it’s because Jews and Italians are so alike in so many ways. (My wife and I are often mistaken for Italians when we travel.)
“I’m not Italian myself,” Laurie laughed, “but when you’ve been married to an Italian for 25 years you might as well be.”
Local News
Sharon Delbridge’s annual health & wellness retreats in Puerto Vallarta have become popular with many Winnipeggers
By BERNIE BELLAN Over the years we have revisited stories from time to time – to catch up with individuals who have made a mark in this city and to see where their lives have taken them since the last time we wrote about them.
One such individual is Sharon Delbridge, the youngest daughter of Sol and Rachel Fink, and younger sister to Percy, Shayla (Posen), and the late Sheldon Fink (who died all too young at the age 57 in 2021).
Myron Love has written many times about Sol and Rachel Fink, who continue to amaze for their vitality – with Sol now 101 and Rachel having just turned 99.
As Sharon notes in an email sent to me, “My parents work out everyday. Not at Rady anymore. They do exercise at home & in their condo gym (200 Tuxedo) Move their bodies daily. My mom leads her and my dad daily in movement. It’s incredible.
“They have been a huge inspiration to all of us.”
Aside from the fact that the Fink family was a very musical family, their penchant for fitness is clearly something that rubbed off on Sharon, in particular.
My own wife, Meachelle, who was quite the fitness fanatic herself in her day (not that she’s been put out to pasture quite yet), profiled Sharon for The Jewish Post & News in 2015. In that story, Sharon explained how she came to be one of the most popular and best known fitness instructors, not only at the Rady JCC – where her classes in a wide variety of different areas, were – and still are, extremely popular, but at many other venues throughout Winnipeg.
Here’s part of what Sharon told Meachelle about how she came to teach so many different types of fitness classes:
“I’ve been into fitness my whole life. I come from a very musical family but also a family that always works out. When I was in my 20s I was teaching aerobics for several years as a part-time job while in university. When I had my three children (Milan, Jared and Cassie Ackerman) I ran a hand-painted clothing business in my home called Milan Designs, and I sold to ladies’ and children’s stores all over Canada.
“I was always working out and have loved fitness classes. I went back and got more certifications in my 40s. I’m certified to teach many specialties and have been actively teaching at the Rady for over 10 years. I now specialize in women’s boutique fitness: Zumba, Yoga and Barre classes. The three specialties blend beautifully together and I have a big following of people from all over Winnipeg that come to my classes. I have every Zumba certification that’s available: Zumba, Zumba Gold (for seniors), Zumba Toning (with weights), Zumba Aqua (in water), Zumba Step and Zumba Sentao (using steppers and chairs).
“I’ve taken many yoga certifications through the past 10 years and I’ve been teaching Barre classes, which are the latest and hottest classes for women. I’m always taking new training in these three specialties to continue to stay fresh and always have new and exciting things to present to my class. That’s how I stay unique in my field. I’m always learning and always developing my classes to be the best they can be. I spend tons of time finding the best music and choreographing.
“I truly feel that if you work out and look after your body, you will always have a positive outlook on life. Exercise is a huge healer mentally and physically. I have seen so many incredible changes in women that come to my classes. They have transformed their bodies and live happier and healthier lives.”
It was a year after Meachelle’s article about Sharon that Sharon and her husband, Darcy, began going to Puerto Vallarta for the winter. As Sharon noted, “I started teaching at a Yoga studio the first winter we were here in PV. It’s easy to meet people & build community when you’re teaching snowbirds from everywhere
I love sharing my love for fitness & yoga & moving our bodies.”
But, for six years prior to making Puerto Vallarta her and Darcy’s winter home, Sharon had already been conducting annual one-week health and wellness retreats in Puerto Vallarta. She has continued to conduct those retreats every year since. The most recent retreat was held from January 25-February 1 at the Fiesta Americana All Inclusive Resort.
Here’s how Sharon describes the purpose of those retreats:
“For over 15 years, my Health & Wellness Retreat has brought together women of all ages to reconnect, recharge, and celebrate movement, friendship, and balance. Hosted at a beautiful all-inclusive resort, guests can truly make the week their own holiday experience. While primarily a women’s retreat, many now bring their husbands or partners who are welcome to participate as much or as little as they choose.
“Throughout the week, we offer seven daily classes ranging from sunrise meditation and yoga to toning, Zumba, yin yoga, and our signature Aqua Zumba — which transforms into a high-energy, joy-filled pool party. Each evening, we gather for sunset yoga and take time to celebrate the beauty of the day together.
“The retreat blends wellness with enjoyment, allowing guests to indulge in the resort’s wonderful restaurants and social atmosphere while still feeling strong, energized, and revitalized. It’s a balanced, uplifting experience where participants leave feeling nourished in body, mind, and heart, often forming lifelong friendships. This year, we were proud to welcome 40 participants.”
In the picture accompanying this article you might recognize several Winnipeggers. I asked Sharon how many Winnipeggers were participants in this year’s retreat?
The answer, she said, was the majority (31) were from Winnipeg, while six were from Las Vegas, one from Ottawa and two from Edmonton.
The last two years, Sharon also noted, another well known member of the Rady JCC staff, Dona Watts-Hastings, who’s a physiotherapist, also a yoga and Pilates instructor, has joined Sharon in conducting the retreat. Sharon adds that Dona’s physiotherapy clinic is inside the Rady JCC. Dona also brings some of her clients to the retreat.
I wondered though, how active Sharon is in teaching classes when she’s back in Winnipeg? Does she never tire of teaching so many classes? I wondered.
Sharon’s answer was: “Yes, I’m still in Winnipeg half of the year and I will always teach at the Rady… Zumba, sculpt , yoga & barre class – also spinning if they need me to sub. . I teach at Assiniboine park and other gyms, too. Every morning I teach and often sub other classes. Busy all spring & summer.”
Whew! It’s tiring just reading about everything Sharon does. If you would like to find out more about next year’s health & wellness retreat in Puerto Vallarta and how you might be able to join up, contact Sharon at sharon@freshsoulfitness.com.
To watch a video of what a typical day at the retreat consisted of go to freshsoulfitness
Local News
Jess Pudavick: artist and business executive
By MYRON LOVE Jess Pudavick is a rare individual in that she combines careers as an artist and a business executive.
I first became aware of Jess last summer when she was one of the artists/craftspeople with a display table at the Gwen Secter Creative Living Centre’s annual garage and craft sale. What piqued my interest was her focus on incorporating resins in her art pieces.
Last week, while interviewing Ms. Pudavick at Super-Lite Lighting on Waverley – I learned much more about the multi-talented Ms. Pudavick.
While I have a passion for art,” she notes, “I was not interested in becoming a stereotypical starving artist.”
The daughter of Stuart and Beth Pudavick joined the company (which her father acquired in the early 1980s (along with partners Simon Simkin and Allan Hochman) 17 years ago. Her brother, Ray, also joined the company 10 years ago, Jess notes.
At Super-Lite, Jess’s title is Custom Homes Lighting Consultant. She works with builders, designers and contractors to build the lighting for the home, as well as to choose the right lights for the space. She also manages the company’s social media and website.
“I enjoy working with my dad and Ray,” she says.”I also love what I do at Super-Lite. It is similar to my feelings about my art. You don’t know the end result when you start. It is nice to see something being built from nothing and seeing the end result – and knowing how happy the client is in the end.”.
As an artist, the graduate of Brock Corydon’s Hebrew Bilingual Program, Shaftesbury Collegiate and the University of Manitoba, recalls that she started at a young age. “As a kid,” she says, “I was always doodling and drawing cartoons.”
While she has worked with several different artistic media, she observes that what she likes about creating art with resins is the challenge.
“Resin is a temperamental material,” she points out. “When you start a project, you have no idea what the finished product will look like.”
She explains that there are two ways to work with resin. You can put traditional resin in a mold and wait 24 hours for the resin to dry. Or you can speed up the process by using a UV style resin and exposing the resin to UV rays.
“I prefer letting the resin dry naturally,” she says. “I find I have more control over it.”
Her resin-infused art comes in many forms. She produces earrings and necklaces, candle holders and ashtrays, dice and computer keys. She has also created resin-infused mahjong and rummikub tiles and even sets of dominoes with paw prints. A popular item, Jess says, is a custom coloured/theme wedding set of dominoes.
“People love them,” she says of the dominoes tiles.
(The latter reflects her own passion for dogs for which she is often a foster “parent”. She notes that she also creates resin-infused memory keepsake urns for the ashes/hair or fur of beloved pets – a product that is gaining popularity.)
Then there is the resin-infused coffee table that has a place of honour in her own home. “With my love of plants and resin, my partner and I took our existing coffee table, added various clippings of my own plants and created a fun resin-sealed table,” she recounts. “It really looks cool. It is unique. it attracts visitors’ interest. Every time I look at it, I see something different.”
Jess reports that generally sells her works of art through craft sales and her Instagram page (@thejesso09) for between $10 and $30. Her major source of sales though, she adds, is through word of mouth.
But Pudavick avers that she doesn’t do her art with an eye to sales.
“I create for myself, not for the approval of others. I find it relaxing – a good way to reduce stress. It’s also rewarding to see that others want something you have created.”
She strongly believes that enjoying your work is an important element in being happy. Equally important, she notes, – both in business and art – is to have satisfied customers.
Local News
Local entrepreneurs Dr. Norman Silver and Dave Berkowits’ QDoc connecting patients and doctors on line
By MYRON LOVE Three and a half years ago Bernie Bellan wrote a story for The Jewish Post & News about a new service that had just started up earlier in 2022. That story told how two entrepreneurs, Dr. Norman Silver and Dave Berkowits, came up with the idea of providing online care with physicians to patients who weren’t in a position where they could visit a physician in person.
At that time, the story noted, QDoc began with only 144 patients in May 2022, but was growing at a rate of 1,000 new patients a month. Since then QDoc has been a roaring success and has been expanding its reach well outside Manitoba.
You can read the original story about QDoc on this website at QDoc.
Here now is an update to that original story:
Roughly four years ago, long time pediatrician Dr. Norman Silver and his brother-in-law, Dave Berkowits, a leading Canadian healthcare software developer, joined forces to create a virtual medical program that connects physicians and patients online.
“In our first couple of months, QDoc was able to connect 55 patients with our team of physicians, Silver reports. “Last year, we had more than 124,000 patients sign in – or about 11,500 a month who signed in.
“We have working relationships with close to 200 doctors and 35 nurse practitioners who are in partnership with us.
“We also have almost 3,000 positive reviews online.”
Silver notes that while 70% of Qdoc’s patients are from rural and northern Manitoba, the system is also in operation in Nunavut and Northwestern Ontario.
For Berkowitz and Silver, Qdoc is akin to a match made in heaven. The son of Rita and the late Ron Silver has been a pediatrician for 20 years. His resumé includes many years as an ER doc at Children’s Hospital, as well as working out of the Pan Am Clinic for years.
According to a write-up abut Silver on the Doctors Manitoba web page, the innovative pediatrician has many accomplishment during his career aimed at improving healthcare in our province. These include a nurse-initiated X-ray program in the Children’s ER, which decreased the length of stay for children with fractures by 1.5 hours; an oral rehydration program in the waiting room for children with gastroenteritis, which expedited their stay; a pediatric sedation service at the Children’s Hospital; a pediatric locum program to provide uninterrupted service to children in Western Manitoba; and penicillin de-labelling clinics in both Brandon and Winnipeg.
As well, seven years ago, he and Berkowits and five other partners opened the Minor Injury and Injury Clinic – the first non-publicly owned urgent care center in Manitoba .
“We treat up to 50,000 patients a year at the clinic,” he reports.
Silver describes his QDoc founding partner and brother-in-law as “the best medical software developer in Canada.” The son of Sandra and the late Alex Berkowits earned his stripes working for Philips Canada (which, for most readers is probably best known for its electronic consumer products) in its medical products divisions, working with MRIs and CT Scan equipment.
He then went on to work in Alberta for 17 years as part of the leadership team that implemented digital image sharing in Calgary. The team also created software that allowed radiologists based in Calgary to read CT and X-ray studies taken in Whitehorse and Yellowknife. That improved the time it takes for ER departments located up north to have radiology exams read so that patients could be taken care of quickly
It was the Covid lockdowns that led to Berkowits and Silver’s first collaboration – a drive-up, appointment based COVID testing site at Red River College.
Silver notes that certain regulatory changes in Manitoba made it possible for a business such as QDoc to deliver its medical services to the general public. During the lockdown, the then new virtual QDoc program allowed patients and doctors to stay connected and patients who were seen to be covered by Manitoba Health.
Berkowits points out that all you need to sign on to QDoc and connect with a physician is access to a camera, a microphone, an internet connection and a provincial health card.
A patient going onto the system would click ‘see doctor now,’ and be connected to one of several doctors who would receive the text message notifying them that a patient wants to be seen.
“Our goal is to have a doctor respond to the patient within 20 to 30 minutes,” Silver says.
Berkowitz notes that QDoc has separate programs for virtual medicine, medical billing and medical booking.
For Silver, QDoc is Tikkun Olam in action on several fronts. “One advantage of our program is that by connecting a patient who lives maybe 20 km outside of Neepawa with his doctor in Neepawa, you save driving time and reduce potentially harmful emissions.”
He further reports that QDoc partners with the DCSP (downtown community safety partnership) to help deliver care to the homeless.
He adds that last summer, during the large scale evacuation of northern communities due to forest fires, QDoc was approached to help connect evacuees with their regular doctors.
Both Berkowits and Silver demonstrate Tikkun Olam in other ways as well. For the past 27 years, Berkowits has been responsible for security for Shalom Square. (Incidentally, he is the brother of Rob Berkowits, the Rady JCC’s executive director.)
Several years agoSilver (whose brother, Michael, has been president of the JNF for Winnipeg and Saskatchewan) along with his wife, Heather, started a family foundation. “Initially, we distributed about 60% of our giving to non-Jewish charities,” Silver reports. “Over the past two years, we have redirected our funding so that 90% now goes to Jewish causes.
“We have to look after our own,” he observes. “We can’t expect anyone else to.”
As for the future of QDoc, Berkowits and Silver have a vision for expansion – first throughout Western Canada and then, maybe the world.
“We think there may be opportunities in countries such as India and the Philippines,” he notes.
Readers who may be interested in hearing Silver talk about QDoc can attend a presentation he will be giving on Thursday, February 5, at the Kingshead Pub under the auspices of the High Growth Ventures Initiative, a strategic scholarship and community engagement initiative housed within Mount Royal University’s Institute for Innovation and Entrepreneurship. For more information about QDoc go to qdoc.ca