Local News
Chief Executive Officer of Simkin Centre Laurie Cerqueti assesses how things have changed more than six months into the pandemic

By BERNIE BELLAN As part of our continued commitment to reporting on how various agencies within the Jewish community are functioning during these exceptionally difficult times, from time to time we’ve been speaking with the heads of agencies that are directly involved with the senior population of our community.
We recently spoke with Laurie Cerqueti (pronounced Cherqueti, by the way), who’s now been in her role as CEO of the Simkin Centre for 19 months. Naturally, given all that’s happened, we wondered whether she had ever experienced anything nearly as difficult as what she – and the rest of the 250 staff at the Simkin Centre have been experiencing these past six months.
“I graduated from nursing in 1994,” Laurie said, “but nothing that I’ve ever done before comes close to what we’ve been going through these past six months.” (Prior to becoming CEO of the Simkin Centre, Laurie had been CEO of Meadowood Manor in Winnipeg.)
When I spoke with Laurie early in May – a month and a half after the lockdown of all Personal Care Homes in Manitoba had been put into effect, she described all the extra requirements that had been placed on PCH’s, including having to severely restrict access to the building; extra sanitation procedures; training of almost all staff in feeding and swallowing assistance; and so much more.
Despite the increased burdens that were placed on all PCH’s in the province, the only additional funding from the Provincial Government came in the form of “money to ensure facilities are in line with revised Manitoba Fire Code requirements, including provision of fire suppression systems and increased fire separation enhancements.”
In my May report on the Simkin Centre I noted the concern that Laurie had back then that, while PCH’s were going to have to shoulder extra financial burdens, there would be no additional assistance forthcoming from the Province:
“What about the financial situation for the Simkin Centre?” I wondered. “How different is it as a result of the pandemic?”
“There are a number of large costs for equipment and supplies – right when it started happening,” Laurie answered, “and there are ongoing costs.”
“And you mean Simkin will have to assume responsibility for those costs – and not the province?” I asked.
“I’m not confident that the province will fund partially or fully any of this,” Laurie said.
“Really – wow!” I said. “You mean it’s all going to fall on to the Personal Care Homes themselves to fund?”
“It could,” Laurie said. “I’m not confident”(that the province will provide the funding).
She added that, in addition to the extra costs imposed on PCH’s for equipment and supplies, “there are all these new rules – if you’ve traveled, you can’t come to work for 14 days; if you have any symptoms you have to go get swabbed, and then you have to have the A-OK, you can come back to work; or people that have pre-existing conditions aren’t able to work. So there are increased staffing costs that we are incurring.”
As it turned out, there wasn’t any more money made available to hire extra staff – even though workers at PCH’s were advised not to report for work if they had the slightest suspicion they might be sick. Further, the practice of workers moving between different PCH’s to fill vacant shifts was no longer allowed (quite understandably – in order to minimize the chances of community transmission of the virus).
In July, Julie Turenne-Maynard, executive director of MARCHE — The Manitoba Association of Residential and Community Care Homes for the Elderly — reported that the COVID-19 pandemic was “shining a spotlight on long-term care across the country and highlighting the consequences of a 10-year funding freeze in Manitoba.”
She said that “while Manitoba’s personal care homes have been largely fortunate in the fight against COVID-19 (and, as we’ve all seen since then, that assessment sadly proved quite wrong as PCH’s have been hit with outbreaks of the virus.) they have been chronically underfunded, despite increasing costs and needs from residents.”
Over the past 10 years, Turenne-Maynard noted, “dietary expenses at homes operated by MARCHE’s members have increased by 36 per cent and the cost of incontinence supplies increased by 50 per cent.”
Further, in the case of the Simkin Centre, the spiraling cost of kosher food – as we have noted many times before in this newspaper, has only added to the financial burden of the Jewish Personal Care Home.
Yet, despite all the pressures that the Simkin Centre has been facing, when I asked Laurie how she would describe morale among staff at the home, she said “staff morale has been very good to excellent”.
Laurie described the many ways in which members of the boards of the Simkin Centre Home Board and Foundation Board and residents’ relatives have gone above and beyond in attempting to express their appreciation to the staff. For instance, there have been weekly treats provided to staff – paid for by individual board members, residents and family members (with occasional donations from organizations such as the Gwen Secter Centre); t-shirts emblazoned with the Simkin Centre logo and the words “Simkin Strong” or #simkincares on the back; and various activities intended to boost morale.
You can read more about what the Simkin Centre has been doing to keep spirits up among both staff and residents in the Simkin Centre newsletter that is in this issue. You can also follow Simkin Centre activities on their very colourful Facebook page, or sign up to receive their weekly e-newsletter “The Simkin Star” http://eepurl.com/gVT8Q1
Despite the upbeat tone in Laurie’s voice though, I had to ask some tough questions about the toll that the pandemic has taken on residents – both physically and emotionally.
I wondered, for instance, whether there has been any noticeable increase in the number of deaths at the Centre of late?
“There have been more deaths recently than what we usually experience,” Laurie said. “Whether it’s a result of loneliness, it’s hard to say, but over the past few months there is no doubt there have been more deaths here than there would have been normally’ (but she adds that none of the deaths are either COVID related or have anything to do with the care residents receive.)
I wondered whether the loosening the rules governing visits by family members has had any noticeable effect on residents’ moods? (Until July, no family members were allowed into the actual building. You probably recall the heart-rending stories – and pictures – of residents trying to communicate with family members on Facetime or by looking through windows.)
Laurie answered that staff continue to find creative ways to keep residents busy, having fun, and remaining connected to family and faith. Whether this is through FaceTime visits (which has actually connected residents with family members that they otherwise would not have ever connected with), drive-by parades, virtual Passover and High Holiday services or other socially distanced programming.
While it’s certainly an improvement now that each resident is allowed to have visits from two family members, the fact that it always has to be the same two family members who are allowed inside has made it difficult for many families to decide who the two indoor visitors will be.
And, although outdoor visitation has been made available at the Simkin Centre – under strict conditions, now that the weather has gotten colder, those visits will be coming to an end. Plans are underway to determine and renovate a suitable space for visiting during the winter months, Laurie noted.
Given what Laurie told me about the higher than average number of deaths of late in the Simkin Centre, I asked whether there are some vacant beds?
Laurie did say that, while there are some vacancies, “a lot more people in general who are paneled (the process whereby someone is allowed to move into a PCH) are not coming” to the Simkin Centre – or to any other PCH for that matter. The honest to god truth is that so many seniors are terrified at the prospect of having to go into a PCH and subsequently be removed from their families while the pandemic rages. Of course, that places enormous extra burdens on the families of seniors who would otherwise be candidates for admission into a PCH – it goes without saying.
It’s also important to note that, as average life expectancy has increased, the individuals who do reside in PCH’s are much older than what was the typical case not too long ago.
“From 15 years ago to what we see now there are so many more residents who require a much higher level of care,” Laurie observed, while noting once again that there has been no concomitant increase in government funding for PCH’s.
I suggested that I could ask readers to bear in mind the increased financial obligations of the Simkin Centre – and perhaps consider making a donation.
Despite the inevitable stress that anyone who’s involved in health care these days must be feeling, Laurie Cerqueti still ended our conversation by saying that “I really like being associated with the Jewish community and Jewish personal care home.”
I suggested that maybe it’s because Jews and Italians are so alike in so many ways. (My wife and I are often mistaken for Italians when we travel.)
“I’m not Italian myself,” Laurie laughed, “but when you’ve been married to an Italian for 25 years you might as well be.”
Local News
Rady JCC Ken Kronson Sports Dinner to feature two heroes from Toronto Blue Jays World Series Championship teams of 1992 and 1993
By MYRON LOVE This year’s 52ND annual Rady JCC Ken Kronson Sports Dinner – scheduled for Thursday, June 4, at the Convention Centre – will feature as special guest speakers two heroes from the Toronto Blue Jays World Series champion teams of 1992 and 1993: former player Joe Carter and former manager Cito Gaston.
The dinner will also mark the launch of a new athletic scholarship in memory of the late Evelyn Golden – a truly remarkable role model for living a healthy life.
Born to Russian immigrants who had the courage and foresight to immigrate to Canada, Evelyn married Dr. Norman Moss and moved to Calgary, where her husband established a dental practice. In Calgary, she raised her three sons, Les, Mortie and Richard (who passed away at a young age) and was an active member of the local Jewish community. After her husband passed away in1970, she moved back to Winnipeg, where she met and married Don Golden.
Evelyn was an active recreational athlete all her life. Remarkably, her last golf outing was at age 100 with her second son. She walked the Glendale Golf Course three times a week until age 88 and had a hole-in-one at age 75. Growing up, she enjoyed tennis, and played well into her 70s. Evelyn was a wonderful homemaker and a dedicated community volunteer. She lived well, with an attitude of leaving disappointments behind, while living for today and planning for tomorrow.
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Throughout her long life, Evelyn never experienced a serious health crisis, nor had any surgeries.
Incredibly, Evelyn lived until the age of 103, passing away in 2019.
Her children feel that the Evelyn Golden Memorial Fund Scholarship is a fitting tribute to their mother. The scholarship will be awarded each year to one Jewish female between the ages of 11 and 17 who has shown a passion for athletics in general and golf in particular, and who also has some financial need.
The scholarship is the second new award to be established in the past two years. Last year saw the introduction of the Meyer Rypp Memorial Basketball Scholarship – reflecting the lifelong passion that the late Winnipeg businessman had for basketball. The scholarship is open to Jewish athletes – male or female – who have excelled in basketball at the school level.
The Max Labovitch Ice Hockey Scholarship is named for quite likely the only member of our Jewish community who made it to the NHL. The right winger played professional hockey for ten years – throughout the 1940s – including a stint with the New York Rangers – and is a member of the Manitoba Hockey Hall of Fame.
The scholarship is intended to provide some financial support to a young Jewish male hockey player (aged 12-16) “who demonstrates dedication, perseverance and growth in the sport of hockey.”
A second Labovitch scholarship – named for Max Labovitch’s wife, Loretta – is awarded annually to one Jewish female athlete – aged 12-16 – “who has dedicated a strong commitment to sport and personal growth.”
The Brent Knazan Award recognizes two Jewish young athletes – ages 13-16 – who model “fair play, respect and consideration for others and who positively influence teammates and peers both on and off the field of play.”
Then there is the granddaddy of them all – the Idy and Max Nusgart Jewish Athlete of the Year Award – the Rady JCC’s highest athletic honour. Each year, a winner is chosen from five nominees by an independent committee of sports journalists. The award celebrates athletes whose commitment, discipline and performance distinguish them from among their peers while representing the values of sport and community at the highest levels of competition.”
The winner of the Nusgart award – which has been given out since 1986, also receives a bursary from the Fred Glazerman Memorial Fund.
With the exception of the Nusgart and Rypp awards, athletes cannot nominate themselves.
Rob Berkowits, the Rady JCC’s CEO, notes that all of the funds listed above are administered by the Jewish Foundation of Manitoba. “We work cooperatively with the donors and the Foundation in regard to the criteria and framework of the awards and scholarships,” he says.
Berkowits points out that the Rady JCC Ken Kronson Sports Dinner – which was founded by the late Ken Kronson – a long-time member of the Rady JCC and its predecessor the YMHA – is our community’s largest single fundraising event.
“We normally draw about 1,300,” he reports, “and we are expecting another sellout this year.”
Another regular feature of the event will include honouring someone special – this year’s honourees being long time Rady JCC members and supporters Sally and Jeff Peel.
Berkowits reports that the Rady JCC – which opened in 1997 – currently has more than 5,000 members – two thirds of whom are not Jewish – from all ages and backgrounds. In addition to its physical fitness activities, the Rady JCC also supports an array of cultural programs, including Shalom Square (our community’s Folklorama pavilion), the annual upcoming Jewish Film Festival, the Music and Mavens programs, and the annual Yiddish Festival.
Readers who are interested in attending the dinner, being a sponsor or supporting the Rady JCC with a donation can contact Zac Minuk at 204 4806562 or online at zminuk@radyjcc.com.
Local News
Beloved former Gray Academy teacher Sharon Freed honoured by appreciative former students
By MYRON LOVE Nicole Freed was inspired to become a teacher by her mother’s example. “I remember the moment I decided to become a teacher,” the daughter of the late Sharon Freed, who passed away suddenly in December 2019, told a gathering of some of her mother’s former colleagues and students. The event, which was held to share memories of Sharon Freed took place in the Kaufman-Silverberg Library at the Asper Campus on Thursday, March 26.
As Nicole Freed recounted, “I was sitting at the kitchen table. Mom was helping me with my homework when she suddenly got up to call a parent. I remember my mom asking if a particular student was okay because she had missed two days of school. After she hung up, I asked her while she called. I suggested that the student was probably just sick. My mother’s response was that she cared about all of her students and wanted to make sure the girl was alright. That moment stayed with me. I wanted to be a teacher – like my mom – who cared about all of her students.”
Sharon Freed hold the record for the longest serving teacher in our Jewish school system. When she retired in 2015, she had taught continuously for 47 years, starting at the former I.L. Peretz School, then moving on to Joseph Wolinsky Collegiate, and finishing her career at Gray Academy. Over that time, she inspired two generations of students. Among them were former students Josh and Samantha Morry and their father, Howard. (Their mother, Hope, grew up in the south end.) In appreciation, the Morry Family has established the Sharon Freed Collection at the Kaufman-Silverberg Library in their former teacher’s memory.
Books and words were very important to Freed, recalled Kaufman-Silverberg head librarian Ana Esterin. “Sharon liked multigenerational novels, historical fiction, romance, and Russian novels, Esterin noted.. “She would frequently come in and ask what well-written new novels were in.”
Freed’s choice of literature is reflected in the new Sharon Freed Collection at the library The collection – behind glass doors in a bookshelf in the library’s foyer sits across from a giant mural with Freed’s visage in the centre of it and a table with a scrabble board with the former teacher’s name spelled out. (Scrabble was another of her passions.)
In formally introducing the Sharon Freed Collection, Lori Binder, Gray Academy’s Head of School and CEO of the Winnipeg Board of Jewish Education, welcomed Freed’s family members, friends and former colleagues and students in attendance either in person or via Zoom. Binder (who is also a former student of the beloved teacher) said the tribute to Freed was “a deeply moving afternoon filled with laughter, tears, and the tradition of storytelling that Mrs. Freed cherished so dearly.
“As we continue to reflect on Sharon’s impact, we are reminded of the words of Rabbi Sacks (z”l), who said that to be a Jew is to know that those who came before us live on in us. Yesterday was a testament to the truth of those words. Sharon lives on in the books we have curated in her honour, the students she mentored, the friends and family she loved, the colleagues she confided in, and the community she helped build.
Thank you for helping us ensure that Sharon’s story continues to be told. That is the thing we can all hope for, that when someone passes, they are remembered through stories.”
Speaking from Israel via Zoom, Freed’s older daughter, Andrea, remembered her mother as “a very special person. It seems that everywhere I go, I run into former students of my mother who want to share with me fond memories of her.”
Nicole added that “it is evident from today’s wonderful event that my mom truly did care about all her students and had special relationships with them. I realize now more than ever what a lasting impact a teacher can make.”
She also thanked Binder and Skye Kneller (Gray Academy’s Director of Advancement and Alumni Relations) for including Freed’s two daughters in the planning of the event. “It meant a lot that you both wanted to make sure that our opinions and thoughts were heard,” she noted.
Marilyn Beloff, Freed’s younger sister, flew in from Vancouver for the inauguration. “It’s clear to me why I’m here,” she said. “I’m here because of this deep love and respect for my sister and how much she’s taught me and lives within me each day.”
“The best way to honour her is to speak about her and keep her in your mind’s eye whenever you can…this wonderful collection will live on.”
Former colleague Lawrence Goldstine spoke about his service with Freed on the Jewish school teacher’s union leadership team. “Sharon was dedicated to fighting for the benefit of Gray Academy’s teachers,” he noted. “I considered her a mentor to me in that regard.”
Former student Ben Waldman credited Freed with how she inspired him to pursue a career in journalism. “Within this school, there’s a tradition of storytelling that begins the moment we enter,” noted the Winnipeg Free Press reporter. We become a part of the Winnipeg Jewish community in such a meaningful way, and I don’t think I fully understood how much Mrs. Freed had to do with that until after I graduated.
“As a teenager, I, like many other young people, was still trying to figure myself out,” he continued. “We were malleable and Mrs. Freed was very much a fixed entity. She knew who she was. And when you came into her room, she knew that she could help shape you, even if you weren’t ready to be shaped.
“I couldn’t think of a better way to remember her than with this gift of a collection in her memory… A celebration for Mrs. Freed is a celebration for this institution that we really do care about and love. I’m happy that a new generation of kids who may not have had the chance to be in her class will now at least know her name.”
Speaking on Zoom on behalf of the Morry family, Josh Morry said that “we had been talking for a long time about doing something to honour her memory. I’m so happy. This collection is so perfectly themed for what she loved, which is books and imparting that to other people. I do hope that her memory will live on. I am sure it does through all of us.”
Morry also spoke of wanting to create a “Mrs. Freed commemorative Scrabble tournament.” “I remember we used to come to her classroom and we would play Scrabble at lunch,” he recalled. “We would talk about the Queen, and we would try to impress her with the way in which we read when she called on us.
“I think as a lawyer, I use a lot of the writing skills that she taught us.”
Lori Binder concluded the presentation with a “very special thank you” to the Morry family, who joined the launch virtually. “Their generous gift made this collection and this launch possible,” she said.
She also thanked the Jewish Foundation of Manitoba for their ongoing and vital support of the library.
Librarian Ana Esterin reports that the initial Sharon Freed Collection includes 13 books. The library is encouraging individuals to consider a donation to the library to add to the collection.
Local News
Friends of JNF Canada to honour Jewish Physicians Association of Manitoba at upcoming Negev Gala
By MYRON LOVE In the words of the late, great Nazi hunter Simon Wiesenthal, “for evil to flourish, it only requires good men to do nothing.” In light of the ongoing Iranian and Muslim Brotherhood- (of which Hamas is a charter member) pogrom, not only against Israel but also Jews throughout Western Europe and North America, it is fitting that the upcoming Friends of JNF Canada Negev Gala – which is scheduled for Wednesday, May 5, will be recognizing a group of Winnipeggers who are taking action against the unprecedented upsurge in antisemitism in Manitoba’s medical system – with particular emphasis on the situation at the University of Manitoba’s Maxwell Rady College of Medicine.
“We are honoured to be recognized by the Friends of JNF Canada for our efforts to support Jewish trainees studying at the Medical College who are dealing with ongoing anti-Semitic discrimination and harassment,” says Dr. Charles Bernstein, the current chair of the still relatively new Jewish Physicians Association of Manitoba (JPAM).
“We know that most Jews in Winnipeg love Israel and support the JPAM’s goals.”
Bernstein described the project that is being funded by this year’s gala – the Medical Clinic at the Ashdod Rehabilitation and Therapy Centre – as a worthwhile institution that helps provide critical care and rehabilitation services in Israel to those who need it most.
(The gala this year is also featuring Yohay Sponder. the creator of his hit show “Self Loving Jew,” in which he is known for his sharp wit and bold humour, Yohay has performed for audiences around the world.)
“I have never seen the level of antisemisim here that we have been experiencing since October 7, 2023,” says Dr. Bernstein, an internist and gastroenterologist – with a particular focus on inflammatory bowel disease – who has been practicing in Winnipeg since1993.
While there were restrictions limiting the number of Jewish students who were allowed to enrol in medicine at the University of Manitoba prior to and during World War II, he notes, that quota system was brought to an end in the late 1940s.
(I would refer readers who wanted to learn more about the efforts to abolish the quota system to read Eva Wiseman’s account in her book, “Healing Lives: A Century of Manitoba Jewish Physicians,” which is available at the Kaufman-Silverberg Library.)
“We have had a comfortable life here in the medical school since the quota system was ended more than 75 years ago,” Bernstein observes.
“In my medical class of 100, 35 of us were Jewish. There was never any problem with antisemitism in the medical profession, the medical school or the hospitals. In fact, the St. Boniface Hospital and Health Sciences Centre allowed large menorahs in front of their entrances without any incidents.”
That changed suddenly after October 7 – especially in the medical school. Bernstein referenced in particular the notorious case of the 2024 medical school valedictorian who sparked a tsunami of outrage when he chose to use his valedictory speech to his fellow 2024 University of Manitoba Max Rady College of Medicine graduates to disparage Israel.
He gave over half of his 25 minute presentation to the Israel-Hamas conflict, demanding an immediate ceasefire in the conflict with Hamas, which was raging at that time, while decrying the widespread destruction in Gaza and claiming that the number of dead Palestinians was 35,000– a figure that even the United Nations had discredited. He further charged Israel with deliberately targeting healthcare workers. He specifically challenged Doctors Manitoba and the Canadian Medical association to add their voices to the call for a ceasefire.
“It has been a difficult couple of years,” Bernstein says. “Despite entreaties by JPAM and other Jewish community organizations, Newman faced no consequences – from the medical school, the university, Doctors Manitoba or the College of Physicians and Surgeons of Manitoba.
“We pointed out (in letters to the above-mentioned institutions and organizations) that this kind of hatred against any other religious, racial or ethnic group would not be tolerated – to no avail.”
He reports that there may be some hope that karma will catch up to the antisemitic valedictorian. He is still posting hateful messages online. As a result, there is hope (and an expectation) that the requisite medical bodies will investigate and take action.
Bernstein, however, is not optimistic about a positive outcome.
Of greater concern, Bernstein notes, is that a Muslim Brotherhood-0influenced group on campus called “Students for Justice in Palestine” has put out a “target list” of six Zionist University of Manitoba professors – including Bernstein.
“We have a real concern that someone may be influenced to take action and attack one of us,” he says.
Last year, he continued, Belle Jarniewski, the executive director of the Jewish Heritage centre of Western Canada and a world leader in Holocaust education, was invited to speak to the Medicine I class about antisemitism.
“She gave a detailed and informative speech,” Bernstein says.
After her presentation, he points out, there was an online campaign led by a first year medical student to demonize her as “being unworthy and inflammatory to other groups ,” and demanding that she be prevented from speaking to medical students again.
“The problem is not so much in the hospitals as it is in the medical college,” Bernstein notes.
Bernstein reports that the idea behind JPAM originated with Drs. Michael Boroditsky and Laura Chisick in the fall of 2023. The official launch was in June 2024, with Bernstein being chosen as the first chair.
He notes that the membership currently stands at 161 and this year has opened up associate membership to other health care professionals such as nurses, chiropractors physiotherapists, and occupational therapists.
He adds that since JPAM’s founding, Jewish physicians in most other provinces have formed sister organizations (although Ontario already had such a group.) and that there is now a Canadian Alliance of Jewish Physicians led by Toronto-based Dr. Ayelet Kuper, who is best known for publicly exposing – in December, 2022 – the alamring level of antisemitism at the University of Toronto’s Temerty Faculty of Medicine.
Bernstein also reports that current Jewish students in medicine here have formed their own junior version of JPAM (the Jewish Medical Students Association)
“We are not demanding special treatment,” Bernstein says of JPAM. “We are only asking that Jewish physicians and trainees be treated like any other ethnic or racial group and that there be consequences for hateful words and actions directed against Jews.”
Readers who are interested in supporting JPAM, the Friends of JNF Canada, and the medical clinic in Ashdod, can contact the Friends of JNF Canada office at 204 947-0207 or online at Winnipeg@friendsofjnfca.org.
