Local News
Earl Barish “Pays it Forward” with Salisbury House
By BERNIE BELLAN
Earl Barish is a man who seems to thrive on taking on challenges – whether it’s resurrecting a troubled business or finding a way to fill the void in charitable donations to four of Winnipeg’s hospitals that is one of the byproducts of the current pandemic
With his “Pay it Forward” campaign involving Barish’s Salisbury House chain, he has come up with a thoroughly imaginative way that provides a real incentive for Sals customers to help out hospitals here (as well as individuals living in DASCH community homes) at the same time as they can still enjoy a meal from Sals.
With the typical organizational skill and attention to intricate details that mark Barish’s long and storied career as a businessman and philanthropist, he laid out his latest charitable endeavour for me during a phone conversation we had August 20th.
Here are the components of what Barish is doing, as he explained to me during our phone conversation:
“There are two things we’re doing,” Barish said. “One is Salisbury House focused, the other is B’nai Brith focused.”
“The B’nai Brith one is ongoing through the month of August, so every day there are one or two or three charitable institutions that are receiving lots of gifts.”(We’ll have a story about the B’nai Brith initiative in our next issue.)
But it’s been the Salisbury House “Pay it Forward” promotion of which Barish is particularly proud – since it was a totally new concept that involved a lot of brain storming and ingenuity to come up with a plan that not only provides a great deal of help to specific organizations, it also rewards donors to the program in a variety of ways.
Here’s how Barish describes the Pay it Forward program: “It’s a blend of business and charities working together to pay it forward and it’s a win-win-win for everybody that’s involved.”
“It does have two parts to it,” Barish explained. “The first part is the purchase of a gift card, so a person would go to one of the Salisbury House locations and buy a gift card for $25. For every $25 gift card that they purchase they can direct $7 to one of five charities.
“I reached out to charities in this city that wanted to partner with Salisbury House in this promotion,” Barish continued, “ and to be fully vested in this promotion – so that we didn’t want agencies that would just say: ‘Send us some money.’ “
The five charities that are participating in the program are: Health Science Centre Foundation, The Children’s Hospital Foundation, CancerCare Manitoba Foundation, St. Boniface Hospital Foundation, and the DASCH Foundation (Direct Action in Support of Community Homes).
The second part of the program is “what’s happening at the restaurants,” Barish said. “We’re a food source after all.”
“At the restaurants we have a special menu created that has six new items, two long-time favourites from our current menu, and two pick-up items – so there are 10 possibilities – and whenever you purchase anything off that menu you have a choice of directing $3 to one of those five charities. The serving staff can’t even ring up your order unless they designate which charity gets the $3.”
By the way, “you don’t have to use the gift card for that $3,” Barish explained.
“But, if you do buy a gift card for $25, $7 goes to the charity…you go to Salisbury House and order from the special menu…three more dollars go to the charity, so fundamentally $10 of the $25 you paid for the gift card has now gone to the charity.” (Barish adds there’s no expiry date on the gift card.)
On top of all that, since most meals, along with a beverage, are going to cost you a lot less than $25, not only are you contributing $10 to a charity, you’ll still walk out with some change in your pocket.
The program began on August 9 and will continue through October 3.
There is another component to the gift card program, which Barish explained:
“You buy a card, but instead of keeping it, you give it to somebody else; it could be a neighbour, a friend, maybe the caregiver who’s looking after your elderly parents.” Sals will still donate $7 to one of the five charities you can designate.
Finally, Barish said, there’s an entirely different aspect to the Sals Pay it Forward program – this time as a complete charitable donation. And – the person who is administering this program is none other than Earl Barish himself. Here’s how it works, in Barish’s words:
“Let’s say you decide to donate $100 to the Health Sciences Centre.” You call Earl himself at 204-837-8687. “You make the donation; you are entitled to a receipt because that $100 will be converted into four Salisbury House gift cards and those gift cards will go from the Sals to the charity. It’s considered a ‘gift in kind’. Your name will go with the gift cards and you’ll get a tax receipt.
“So, your $100 donation is costing you much less than $100 – depending on your tax bracket.”
“When the four cards are given to the charity, a further $28 now goes from the Sals to the charity” (the same way as if you had bought the cards to keep for yourself).”
Barish then explained why the charities would want the gift cards: “They cannot take money that has been donated without specific direction (from the donor) and buy gift cards from the Salisbury House – or anybody. And yet, they have frontline workers, caregivers, transporters, maintenance people – in the hospitals – doing all these things through COVID, and they have no way of rewarding them other than saying ‘thank you’ – and they probably do say thank you, but there’s nothing more that they can likely do for their workers because they have no funds to take from to give to them.
“So, they’re actually quite thrilled to get these gift cards. The gift cards cost them nothing because they’ve been donated by someone – and they got $28 more in cash in the process.”
Even though this particular aspect of the program hasn’t been publicized in the media the same way the other component of the Pay it Forward program has, Barish said that various individuals had heard about the gift card donation program and contacted him.
“I had two calls yesterday from people,” Barish said, from people wanting to donate gift cards – “one for $1000, one for $1500, and today another for $1,000.”
In some cases it’s a combination of the two programs, Barish explained. Individuals buy some cards for themselves and give some to the charities – thus generating a tax receipt.
(In the specific case of the St. Boniface Hospital, that institution has actually set up on their website a link whereby an individual can make a donation and indicate that they want that donation to be used to buy a Salisbury House Pay it Forward gift card. It’s quite a long link so the simplest way, if you’d like to go to the St. Boniface Hospital website, is Google “make a gift to St. Boniface Hospital”. The other four charities do not have websites set up to buy Salisbury House gift cards.)
At that point I asked Barish whether all the Salisbury House locations are open.
“Nine of them are open,” he answered. “All of our full-serves are open. There are three of what we call ‘quick serves’ that aren’t open because we had no capacity for people. Unfortunately, Main and Matheson (a Sals that’s dear to the hearts of so many north enders and former north enders) is not open and one in Transcona isn’t open.”
A third quick-serve location – on King Edward, next to the Sals commissary, has been converted to a full serve restaurant, Barish noted. “It will now be our bulk wholesale location where individuals can get large dinners. Since we’ve introduced what we call our ‘heat and eat’ dinners…we have 17 different dinners on that menu; there are dinners that can serve from four to six people.”
At the end of our phone conversation Barish offered the following additional insight into what he is doing with the Pay it Forward program: “Most restaurants are looking for more ways to get subsidies and so on. I’m taking a completely different approach to this and saying ‘Look, we’re 89 years in this community, there’s no chain like ours – that’s Manitoba-based only, and I want to reach out to the community and have the community reach out to Salisbury House in return.’”
Local News
Winnipegger featured in Apple commercial highlighting new adaptive technology
By MYRON LOVE The year just past has been a memorable one for Melissa Shapiro. In recent weeks she and her boyfriend moved into their new home in East Kildonan and – in September, the daughter of Cory and Goldelyn Shapiro – was one of the featured guests at Apple Headquarters in Las Vegas for the premiere of an advertisement – produced by the tech company – highlighting Apple’s newly developed adaptive technology.
“I was flown out to California by Apple’s PR team,” recalls the 26-year-old policy analyst with the Education and Early Childhood Learning Department. “The event was held at Apple Park. It was really exciting seeing all the newest products and features.”
Shapiro, who was born missing her left arm, came to the attention of Apple as a result of Instagram videos she made demonstrating her ability to work out as an adaptive athlete. Last May, Shapiro reviewed the Apple watch’s accessibility features in a video, and it caught Apple’s attention.
“I was contacted by a casting agency in July,” she reports. “Next thing I know, we are filming in Toronto in August. I was the only Canadian involved in filming the commercial.”
Shapiro has never let her disability define her life- thanks in part both to her parents and the War Amps of Canada Child Amputee program, which reached out to her family three weeks after she was born.
“We received a lot of support – financial, recreational and emotional – from the War Amps,” she says. “Through the program, my family was able to connect with other families with similar challenges.
As well, the War Amps helped me to integrate in school and participate in sports while I was growing up by providing me with different prosthetics paid for by donations to the program.
Over the years, Shapiro ha been able to give back to the non-profit organization by appearing in War Amps public service spots highlighting such tips as playing safe in order to avoid accidents that could result in amputations. She has also been featured n War Amps-organized seminars and media appearances promoting the work of the War Amps in helping to improve the quality of life for children like Shapiro who were born missing a limb or those who lost limbs due to an accident.
“I still enjoy doing ‘playsafe’ presentations and public events for the war Amps,” she says.
Readers who may be interested in supporting this worthwhile program can donate by phone (1800 250-3030) or go online (waramps.ca).
Local News
Jewish community members among King Charles III Coronation Medal Recipients
By MYRON LOVE In stating that she was “honoured by the recognition, beyond grateful and truly humbled to receive the King Charles III coronation medal,” Carrie Shenkarow is no doubt sharing the sentiments felt by her fellow honourees. The next president of the Jewish Federation of Winnipeg – her term begins next year – was one of 55 recipients of the award – including several members of our Jewish community – who were presented with the medallions by Lieutenant-Governor Anita Neville on October 24 at the Legislature .
“It was an honour to be in the room with so many remarkable Manitobans,” notes Shenkarow.
She reports that, after the photo was taken, the honourees were invited back to Government House for a reception. “The Lieutenant-Governor spoke and we were encouraged to mingle with other recipients,” she recalls. “It was an incredible evening that I will never forget.”
The medal – which commemorates Charles III’s coronation on May 6, 2023, is described on the website as “a way to recognize outstanding individuals from all ages and from all walks of life who have made a difference in our community.”
The award recognizes those “who have made a significant contribution to Canada, a province, territory, region, or community in Canada, or have made an outstanding achievement abroad that brings credit to Canada”.
The other six members of our Jewish community who among the medal recipients include several individuals some who have made outsized contributions to society overall. Included among the medal recipients were Larry Vickar and Gail Asper, whose contributions both to our Jewish community and the overall community are well known.
Other recipients of the KIng Charles medal also have established records of service to the community: Harvey Secter has an impressive history of community leadership. The former businessman who – in his 40s – turned to a career in law, has served as both Dean of Law and then Chancellor of the University of Manitoba. His resumé further includes leadership roles with such diverse institutions as the United Way, St. Boniface Hospital Foundation, the Jewish Foundation of Manitoba, the Law Society and Manitoba Law Foundation, several hospital boards, Assiniboine Park Conservancy, the University of Winnipeg, and the University of Manitoba.
In the blurb accompanying the King Charle III medal presentation, it was noted that Harvey Secter “has been recognized for a decades long commitment to organizations dedicated to increasing access to quality services in education, health care, social services, and recreational facilities while motivating others to engage in building an inclusive and welcoming society.”
The other three Jewish medal recipients’ contributions to society have been more narrowly focused. Michel Aziza has been most closely associated with Operation Ezra, a successful effort led by several members of our Jewish community some years back to bring members fo the persecuted Iraqi minority Yazidi community to Winnipeg and help them settle here in the aftermath of the attempted genocide of the community at the hands of the murderous ISIS terrorists in 2014.
Over the past year, Aziza and his wife, Danita, along with Einat Paz, have been organizing weekly rallies on Kenaston and Grant (by the Superstore) aimed at keeping alive the awareness of the Israeli hostages still being held by Hamas and other terrorists in Gaza.
Medal recipient Louis Trepel has focused much of his philanthropic work on the Manitoba chapter of Variety, The Children’s Charity – of which he was one of the founding members while still in his teens. Over the years, Trepel, whose family owned Ben Moss Jewellers ((Lewis’s grandfather), has – in addition to Variety – contributed to numerous other nonprofit boards and committees. Among the highlights of his philanthropic career have been co-creating the first Empty Bowls Gala for Manitoba Harvest, pioneering the first COVID-era virtual gala in Manitoba for St. Boniface Hospital Foundation, and co-chairing the 50th Anniversary Gala for Manitoba’s Rainbow Resource Centre, which garnered national attention.
According to the write-up accompanying the medal presentation, Louis Trepel’s “lasting legacy is his ongoing mentorship and inspiration of the next generation of philanthropists.”
Noam Gonick was recognized for his work as an artist and filmmaker. He has premiered and won awards at the Venice, Berlin, Sundance and Hot Docs film festivals. His features, which explore rave culture and Indigenous youth, were released theatrically in Germany, France, the US and Canada, streamed worldwide and collected by the Museum of Modern Art and the National Gallery of Canada. He has directed for MGM, CBC and APTN. At London’s Serpentine Gallery Gonick lectured on his artwork about the semaphore of prison architecture and Queer utopias. He is currently collaborating with the Royal Winnipeg Ballet on “The Regulation of Desire” for the Canadian Museum of Human Rights.
Circling back to Carrie Shenkarow, she notes that she became involved with the Jewish Federation over 20 years ago. In recent years, she has held several positions on various committees. In 2022, she chaired the CJA campaign. She currently chairs the Jewish Federation of Winnipeg’s Public Affairs Task Force, established after October 7, 2023, to advocate for the community and collaborate with other local organizations.
“One of the things I’m most passionate about is March of the Living,” she says. “I have been chairing the committee since 2017. I chaperoned the program in 2018. I really enjoy giving back.”
The Lieutenant Governor was not the only official allowed to nominate deserving recipients for the King Charles Medal. Members of Parliament were also encouraged to put forth nominees. A further four member of our Jewish community were thus nominated by Marty Morantz, Conservative MP for Charleswood-St. James: Einat Paz, Jessica Cogan, and brothers Robert and Sandy Shindleman from Shindico.
The medal was presented to the two commercial real estate professionals in their office in December. “We were honoured to have received the medals,” says Robert, who reports that the brothers are major supporters of the Health Sciences Centre Foundation and Alzheimers research – a condition that afflicted their mother for many years.
Morantz presented King Charles III medals to Cogan and Paz in his office on November 14. “I am proud to present Einat Paz and Jessica Cogan with the King Charles III Coronation Medal today,” he wrote n his Facebook page. “Their dedication and contributions have truly enriched our community, and it’s a privilege to congratulate them on this well-deserved recognition.”
For Paz, it was her second major honour in two months. At our community’s annual Kavod evening – on September 26 – the Israeli-born social worker who is currently the Jewish Child and Family Service’s Manager of Volunteer Services became the inaugural recipient of the Federation’s new Magen David Award. She was recognized in particular for her leadership in helping – along with Michel and Danita Aziza – to organize and co-ordinate the weekly vigils – now in their 11th month – on Kenaston by the Superstore – in support of the Israeli hostages in Gaza. She has also been prominent in fostering ties between Israelis in Winnipeg and the local community.
“I am deeply honoured to receive the King Charles Medal for my community work advocating for the release of hostages and raising awareness that the rape of women is never resistance,” Paz said. “There is no justification.
“This recognition also highlights the vital importance of food security for the Jewish community, a cause close to my heart.
“I remain committed to these efforts, striving to bring justice, dignity, and support to those in need.”
Local News
Karina Gould – vying to be next leader of the Federal Liberals, has a Jewish father – and her parents met on a kibbutz!
By BERNIE BELLAN In January 2018 I conducted an interview with the late Jim Carr who, at the time, was Canada’s Minister of Natural Resources. I asked Carr whether there were any other Jewish members of the Cabinet?
Carr said that Karina Gould, who was the Minister of Democratic Institutions in 2018, had a Jewish father. I didn’t know much about Gould back then, beyond recognizing her name, but the recent announcement that she has decided to enter the Liberal leadership race might be of particular interest to Jewish readers.
Gould has held a number of portfolios within the Trudeau government, most recently as House leader.
Now 35, while Gould’s entry into the Liberal leadership race would be considered something of a long shot, her relative youth – along with her experience (she has been a Member of Parliament since 2015), might make her a plausible alternative to the two more prominent candidates in the race: Chrystia Freeland and Mark Carney.
With Gould’s decision to enter the race to replace Justin Trudeau as Liberal leader, I thought it might be interesting to explore her Jewish roots.
In a 2021 article on the CJN website, the following was written about Karina Gould:
Gould, the member for Burlington, was first elected in 2015. She has previously served as Minister of International Development and Minister of Democratic Institutions.
Jewish on her father’s side, Gould told The CJN in 2015 that while she’s not “an active practitioner of Judaism,” she maintains her heritage through celebrating Hanukkah, Purim, and Yom Kippur.
Her paternal grandparents were Holocaust survivors from Czechoslovakia. Her grandfather was deported to Theresienstadt, then to Dachau and Auschwitz. Separated during the war, her paternal grandparents were reunited afterward.
Her father met her mother, who is from Germany, while both were in Israel volunteering on Kibbutz Naot, where the sandals are made.
Gould visited Israel on a Birthright trip and stayed longer for a personal visit. “Israel is a beautiful country,” she said. “It’s unique in the world. It has difficult challenges.”
She said she believes her family heritage plays a big role in shaping her political values.
“My family was accepted and welcomed into Canada after a difficult experience,” she said. “Canadian values of tolerance and diversity were not just important for my family, but for others. Canada provided the opportunity to grow and to thrive.”
Gould was front and centre during the 2019 visit to Canada of then Israeli President Reuven Rivlin.
She noted to Rivlin that since the free trade agreement between Canada and Israel was signed in 1997, the value of two-way trade had tripled, to $1.9 billion.
And under the Canada-Israel Industrial R&D Foundation, the two countries have funded close to 60 projects over the last dozen years, she added.
Ties between Canada and Israel “are long, deep and mutually beneficial,” she said.
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