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Earl Barish “Pays it Forward” with Salisbury House

Earl Barish edited 1By BERNIE BELLAN
Earl Barish is a man who seems to thrive on taking on challenges – whether it’s resurrecting a troubled business or finding a way to fill the void in charitable donations to four of Winnipeg’s hospitals that is one of the byproducts of the current pandemic
With his “Pay it Forward” campaign involving Barish’s Salisbury House chain, he has come up with a thoroughly imaginative way that provides a real incentive for Sals customers to help out hospitals here (as well as individuals living in DASCH community homes) at the same time as they can still enjoy a meal from Sals.

With the typical organizational skill and attention to intricate details that mark Barish’s long and storied career as a businessman and philanthropist, he laid out his latest charitable endeavour for me during a phone conversation we had August 20th.
Here are the components of what Barish is doing, as he explained to me during our phone conversation:
“There are two things we’re doing,” Barish said. “One is Salisbury House focused, the other is B’nai Brith focused.”
“The B’nai Brith one is ongoing through the month of August, so every day there are one or two or three charitable institutions that are receiving lots of gifts.”(We’ll have a story about the B’nai Brith initiative in our next issue.)
But it’s been the Salisbury House “Pay it Forward” promotion of which Barish is particularly proud – since it was a totally new concept that involved a lot of brain storming and ingenuity to come up with a plan that not only provides a great deal of help to specific organizations, it also rewards donors to the program in a variety of ways.

Here’s how Barish describes the Pay it Forward program: “It’s a blend of business and charities working together to pay it forward and it’s a win-win-win for everybody that’s involved.”
“It does have two parts to it,” Barish explained. “The first part is the purchase of a gift card, so a person would go to one of the Salisbury House locations and buy a gift card for $25. For every $25 gift card that they purchase they can direct $7 to one of five charities.
“I reached out to charities in this city that wanted to partner with Salisbury House in this promotion,” Barish continued, “ and to be fully vested in this promotion – so that we didn’t want agencies that would just say: ‘Send us some money.’ “
The five charities that are participating in the program are: Health Science Centre Foundation, The Children’s Hospital Foundation, CancerCare Manitoba Foundation, St. Boniface Hospital Foundation, and the DASCH Foundation (Direct Action in Support of Community Homes).

The second part of the program is “what’s happening at the restaurants,” Barish said. “We’re a food source after all.”
“At the restaurants we have a special menu created that has six new items, two long-time favourites from our current menu, and two pick-up items – so there are 10 possibilities – and whenever you purchase anything off that menu you have a choice of directing $3 to one of those five charities. The serving staff can’t even ring up your order unless they designate which charity gets the $3.”
By the way, “you don’t have to use the gift card for that $3,” Barish explained.
“But, if you do buy a gift card for $25, $7 goes to the charity…you go to Salisbury House and order from the special menu…three more dollars go to the charity, so fundamentally $10 of the $25 you paid for the gift card has now gone to the charity.” (Barish adds there’s no expiry date on the gift card.)
On top of all that, since most meals, along with a beverage, are going to cost you a lot less than $25, not only are you contributing $10 to a charity, you’ll still walk out with some change in your pocket.
The program began on August 9 and will continue through October 3.

There is another component to the gift card program, which Barish explained:
“You buy a card, but instead of keeping it, you give it to somebody else; it could be a neighbour, a friend, maybe the caregiver who’s looking after your elderly parents.” Sals will still donate $7 to one of the five charities you can designate.
Finally, Barish said, there’s an entirely different aspect to the Sals Pay it Forward program – this time as a complete charitable donation. And – the person who is administering this program is none other than Earl Barish himself. Here’s how it works, in Barish’s words:
“Let’s say you decide to donate $100 to the Health Sciences Centre.” You call Earl himself at 204-837-8687. “You make the donation; you are entitled to a receipt because that $100 will be converted into four Salisbury House gift cards and those gift cards will go from the Sals to the charity. It’s considered a ‘gift in kind’. Your name will go with the gift cards and you’ll get a tax receipt.
“So, your $100 donation is costing you much less than $100 – depending on your tax bracket.”
“When the four cards are given to the charity, a further $28 now goes from the Sals to the charity” (the same way as if you had bought the cards to keep for yourself).”

Barish then explained why the charities would want the gift cards: “They cannot take money that has been donated without specific direction (from the donor) and buy gift cards from the Salisbury House – or anybody. And yet, they have frontline workers, caregivers, transporters, maintenance people – in the hospitals – doing all these things through COVID, and they have no way of rewarding them other than saying ‘thank you’ – and they probably do say thank you, but there’s nothing more that they can likely do for their workers because they have no funds to take from to give to them.
“So, they’re actually quite thrilled to get these gift cards. The gift cards cost them nothing because they’ve been donated by someone – and they got $28 more in cash in the process.”
Even though this particular aspect of the program hasn’t been publicized in the media the same way the other component of the Pay it Forward program has, Barish said that various individuals had heard about the gift card donation program and contacted him.
“I had two calls yesterday from people,” Barish said, from people wanting to donate gift cards – “one for $1000, one for $1500, and today another for $1,000.”
In some cases it’s a combination of the two programs, Barish explained. Individuals buy some cards for themselves and give some to the charities – thus generating a tax receipt.
(In the specific case of the St. Boniface Hospital, that institution has actually set up on their website a link whereby an individual can make a donation and indicate that they want that donation to be used to buy a Salisbury House Pay it Forward gift card. It’s quite a long link so the simplest way, if you’d like to go to the St. Boniface Hospital website, is Google “make a gift to St. Boniface Hospital”. The other four charities do not have websites set up to buy Salisbury House gift cards.)

At that point I asked Barish whether all the Salisbury House locations are open.
“Nine of them are open,” he answered. “All of our full-serves are open. There are three of what we call ‘quick serves’ that aren’t open because we had no capacity for people. Unfortunately, Main and Matheson (a Sals that’s dear to the hearts of so many north enders and former north enders) is not open and one in Transcona isn’t open.”
A third quick-serve location – on King Edward, next to the Sals commissary, has been converted to a full serve restaurant, Barish noted. “It will now be our bulk wholesale location where individuals can get large dinners. Since we’ve introduced what we call our ‘heat and eat’ dinners…we have 17 different dinners on that menu; there are dinners that can serve from four to six people.”

At the end of our phone conversation Barish offered the following additional insight into what he is doing with the Pay it Forward program: “Most restaurants are looking for more ways to get subsidies and so on. I’m taking a completely different approach to this and saying ‘Look, we’re 89 years in this community, there’s no chain like ours – that’s Manitoba-based only, and I want to reach out to the community and have the community reach out to Salisbury House in return.’”

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Nakba exhbit at CMHR to open June 27 – Here’s a preview:

By BERNIE BELLAN (Posted June 26)The following press release was sent to me early Friday morning June 26 (Photos supplied by Annie Kierans, CMHR) Nothing that follows has been edited. I leave it to you to form your own opinion:

Winnipeg, MB — June 26, 2026 — The Canadian Museum for Human Rights (CMHR) will open a new exhibit tomorrow that explores human rights violations related to the ongoing forced displacement of Palestinian Canadians.
 
Palestine Uprooted: Nakba Past and Present will be on display in the Rights Today gallery on Level 5 until 2028. Featuring personal stories told through artifacts and video testimonies, the exhibit presents Palestinian Canadians reflecting on their ongoing struggle for human rights. The small exhibit reveals enduring patterns of loss and resilience, helping visitors understand more about this contemporary human rights story.
 
Palestinian Canadian stories are now included alongside many other stories of forced displacement and human rights violations featured in the Museum’s galleries. Each of these stories contribute to our visitors understanding of human rights and help the Museum fulfill its mandate to foster reflection and dialogue.  

Exhibition highlights
Personal stories and artifacts: Experience firsthand accounts from Palestinian Canadians sharing their journeys of displacement and memory through a series of five artifacts. Cases display artifacts like property deeds, house keys, and a traditional Palestinian embroidered dress, accompanied by short videos that deepen understanding of the impacts of displacement.

Powerful artworks: In her painting Bound Together in Gaza, Malak Mattar, a Gazan artist, captures the struggles and resilience of her generation shaped by conflict. Her work pays homage to Guernica, Picasso’s powerful masterpiece depicting civilian suffering during war.

Curfews and Closures, by Rajie Cook, bears witness to life under military occupation during the 2000–2005 Palestinian uprising, when curfews and closures were expanded and further limited basic rights and freedoms.

Cultural heritage: Discover traditional Palestinian embroidery called tatreez. Tatreez motifs and colours are tied to place, family history and regional identity. Patterns are associated with particular towns, villages or areas of Palestine. In this way, tatreez is a form of storytelling: a way of preserving memory, sustaining identity and expressing resilience across displacement and exile.

Poetry and reflection: Engage with Mahmoud Darwish’s evocative verses, inspiring personal reflection on exile, voice, and responsibility. Visitors can take a card containing Darwish’s poem and add a personal note, fostering ongoing dialogue beyond the exhibit.  

Contemporary context: Witness striking images of current events in Gaza and the West Bank, connecting past displacement to ongoing struggles.
 
Quotes:
“No force can silence the truth we carry. Growing up in Canada, my children lived the Nakba through our stories. And now we watch it happen again, live, on our phones. When I see the images coming out of Gaza, I am not watching the news. I am watching my history repeat itself.” -Fouad Sahyoun, a Palestinian Canadian featured in the exhibit


“We developed this exhibit with a clear awareness that Palestinian Canadian voices have too often been marginalized, silenced or spoken over — and that anti-Palestinian racism affects whose stories are heard and whose suffering is recognized. That is why we intentionally centred Palestinian Canadian voices throughout the exhibit.” -Isabelle Masson, Curator of Palestine Uprooted


“Human rights matter precisely when they are inconvenient, when the question of who deserves the dignity of having their rights recognized is genuinely contested. These are the moments where having a national museum for human rights is most important.
 
There are people who believe this exhibit should not exist in its current form. There are people who believe it should have existed sooner. There are people who will visit this exhibit and feel that it does not say enough, and others who will feel it says too much.
 
We have listened to every one of these voices. We have reflected. And we have renewed our resolve to continue the difficult, sometimes contested, and often controversial work of building understanding about human rights. We are a museum grounded in Canada’s human rights framework, whose mandate requires us to bear witness to the full complexity of the human story. We are proud to open this exhibit because the story it tells will help achieve that mandate, and because this story belongs in the collective memory of Canadians.”

  • – Isha Khan, CEO
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Nakba exhibit at human rights museum set to open despite mounting criticism

By NOAH STRAUSS (posted June 25) The Canadian Museum for Human Rights’ Nakba exhibit is scheduled to open this Saturday, June 27, despite growing criticism and calls for it to be delayed or revised. The exhibit has sparked public debate in Winnipeg and beyond regarding how it presents the history surrounding the creation of the State of Israel.

Earlier this week, Mark Berlin resigned from the museum’s board. In his resignation letter, he expressed concern that the exhibit presents a one-sided narrative and does not adequately address the experiences of Jewish communities affected by the events surrounding Israel’s independence.

The Nakba, an Arabic word meaning “catastrophe,” refers to the displacement of hundreds of thousands of Palestinians during the 1947–1949 conflict that followed the creation of the State of Israel. Critics of the exhibit argue that it focuses primarily on Palestinian displacement without sufficiently acknowledging the broader regional consequences of the period.

Some Jewish advocacy groups also point to the experiences of Jews who left or were expelled from several Arab and Muslim-majority countries in the decades surrounding Israel’s creation. Estimates suggest that between 850,000 and 950,000 Jews left or were displaced from countries including Iraq, Egypt, and Yemen, under a range of circumstances including persecution, expulsion, and confiscation of property.

In his resignation letter, Berlin, a faculty member at McGill University specializing in human rights law, wrote, “Telling the story with a one-sided perspective chosen by the museum serves to deepen division and contributes to further hostility toward Jews in Canada.”

Following his resignation, CIJA President Noah Shack released a statement saying, “The resignation of the museum’s only Jewish board member is a clear indictment of the museum’s handling of the controversial ‘Nakba’ exhibit.”

The exhibit’s VIP opening is expected to include invitations to representatives from all three levels of government. Winnipeg Mayor Scott Gillingham had initially been invited but later declined following discussions with representatives from the Jewish community, including CIJA Manitoba Vice President Gustavo Zentner and Jeff Lieberman, President and CEO of the Jewish Federation of Winnipeg.

Members of Winnipeg’s Jewish community are also planning a peaceful rally outside the museum on Friday at 5 p.m., according to organizers.

The Canadian Museum for Human Rights is expected to release a formal statement ahead of the exhibit’s opening.

(added June 26) To see interviews that Bernie Bellan conducted with Isabelle Masson, curator of the “Palestine Uprooted: Nakba Past and Present” exhibition at the Canadian Museum for Human Rights (CMHR) in Winnipeg and Isha Khan, CEO, CMHR about the exhibit go to curator of exhibit and CEO interviewed

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Jewish Child and Family Service helped over 1800 families in 2025

Clockwise from top left: JCFS CEO Al Benarroch, outgoing Board Chair Elena Grinshteyn, incoming Chair Harley Abells, Treasurer Michael Schacter

By BERNIE BELLAN Jewish Child and Family Service will be entering the 75th year of its existence in 2027.

With a budget over $4,300,000, JCFS is also the largest beneficiary of funding from the Jewish Federation of the 12 Winnipeg Jewish community agencies that are beneficiaries of the Federation. (To see a list of the 12 agencies go to Funding for Beneficiary Agencies.)

Its impact has grown over the years as JCFS has expanded its horizon, continually adding to the many services it provides. During the JCFS’s Annual General Meeting, held in the Seniors’ Lounge of the Asper Campus on Tuesday evening, June 23, the important role that JCFS plays in the lives of so many members of the Jewish community – also a significant number of non-Jews as well, various speakers cited the many ways in which JCFS has continued to have such a huge impact.

With total revenues of $4,325,160 in fiscal year 2025 (which ended March 31, 2026), but slightly fewer expenses, JCFS not only delivered a wide gamut of services, it managed to deliver those services without incurring a deficit in 2025, despite some significant financial challenges.

As outgoing Board Chair Elana Grinshteyn observed, JCFS had to navigate some major reductions in funding, including a cut in funding from the federal government to the tune of $100,000, plus the loss of funding from the Claims Conference, which had provided support for Holocaust survivors.

Yet, despite those setbacks in funding, Grinshtein reported, “Together, we insured that services remained intact.

“We increased access to interest free loans,” she noted, “doubling” the amount that had been allocated in 2024.

And, amidst the ever-increasing demand for services, “JCFS has continued to navigate space limitations,” Grinshteyn noted. (I should note that as far back as 2019 I reported in an interview I had conducted with JCFS CEO Al Benarroch about the JCFS’s dire need for more space. Here is an excerpt from what Benarroch had to say about the JCFS’s need for more room back in 2019: “…we’ve been looking for roughly 3,000 more square feet of space. We have a footprint right now of roughly 5,000 square feet for over 40 staff. We’ve given up a board room here. It’s been taken over by older adult service staff. We have a conference room which is adjacent to the board room; we’ve moved two staff in there.

“Yesterday I gave up my office for the entire morning so that staff could interview clients.

“We need to relieve the pressure we’re facing right now – yet alone plan for expanding and growing.

“Whatever space we’d be looking at would be temporary. It’s now 22 years that we’ve been in this facility. The campus has taken over squash courts, it’s taken over a museum – internally, to accommodate the growth in services. Maybe it’s time now to look at growing outside this building…”

As the saying goes: “Plus ça change, plus c’est la même chose.” (That’s me, trying to impress.)

While I tried to take notes during Al Benarroch’s CEO report, I realized following his remarks that there was so much important information conveyed, also a slew of statistics, that it might be more helpful to reprint a good portion of what he said verbatim, so I asked Al to send me a copy of his remarks. (That’s one of the nice things about writing on a website. There’s an infinite amount of room to print the kind of stuff that nerds like me pretend to read.)

During his CEO’s report, Benarroch enumerated the many challenges JCFS encountered in 2025.

Among those challenges, Benarroch noted, were:

• The rising and high cost of living

• Food insecurity

• Housing issues

• Our aging population demographics

• The complex needs of our newcomer families

• The increasingly complex needs in mental health & youth mental health

Yet, despite all those challenges, Benarroch said, “As always… we rose to meet those head on, and with the support of our community.”

In particular, Benarroch cited the support of the Jewish Federation, which contributed $948,800 to JCFS in 2025. (The largest portion of JCFS funding, by the way came from the Province: over $1,100,000.)

Fundraising also played a significant role in contributing to JCFS revenues, with almost $700,000 raised through that route, including direct donations of over $320,000 and bequests over $40,000.

As Benarroch noted, “Every year, we look forward with hope that it will be a quiet year.

“Well, if that’s the case, we are in the wrong business.

“We happen to be in the reflect, respond and pivot business.

“This is the nature of the human existence.”

Benarroch went on to add some more statistics about how JCFS played such a pivotal role in the lives of so many people. In 2025 JCFS:

• Served 1,800 client households – impacting almost 5,000 people.

• Assisted 15 foster children.

• Served 70 families in Child Welfare….

“But what is even more important is that we assisted 90 children that remained at home with their families,” Benarroch said.

The year 2025 also saw the inauguration of what is known as the “Asper Empowerment Program”, through which:

• 311 clients were assisted  (including Passover Assistance)

• $80,000 was disbursed in financial assistance

• Over $20,000 was given out in interest-free loans.

• 6,500 kg of food were disbursed

In the area of mental health and counselling services, Benarroch noted that JCFS:

• Supported over 50 adults with mental health challenges

• Our Friday Mental Health Wellness Group participants took part in 22 group activities or outings

• We support some 20 individuals and families impacted by addictions through individual and group services.

• We delivered almost 1,100 counselling sessions, over half of which were subsidized on our sliding scale.

• We continued to support individuals, families, and partner Jewish organizations with the ongoing emotional impacts of the war in Israel and high levels of global antisemitism.

In the area of support for older adults, JCFS served over 250 seniors including:

• 70 newcomer seniors

• 50 seniors living with mental health differences

• 65 Holocaust Survivors (including celebrating “25 years of our Holocaust Survivor Drop-in Group, a partnership with the Gwen Secter Creative Living Centre.”)

In the area of settlement services, JCFS:

• Welcomed almost 80 new families

• Almost 50 families from Israel, seeking reprieve from the ongoing stresses and pressures of the war.

Benarroch noted that “These families are dealing with the deep trauma of displacement, having lived under constant stress, fear and the ensuing post-traumatic impact, family and parenting challenges as a result, emotional exhaustion, financial strain, and more.

“Thanks to the Jewish Foundation of Manitoba, we hired a trained specialized support worker, with a background in therapy, to help these families cope, adjust, and receive much needed emotional supports.”

Benarroch went on to describe many more initiatives in which JCFS was engaged in 2025, but I want to return to the retirement of Elena Grinshteyn from the Board of JCFS after nine years serving on the Board, including the last two as Chair. Grinshteyn will be succeed by Bradley Abells, who has been on the Board since 2021. In his remarks, Abells noted that he is an actuary at Canada Life and that he first joined the Board when his particular expertise as an actuary proved extremely helpful in helping to solve a problem that had arisen, and he found the experience so rewarding he decided to remain on the Board ever since .

Also on the Board is Michael Schacter, who is returning as Treasurer and who looks the way you’d expect a finance guy to look.

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