Local News
Earl Barish “Pays it Forward” with Salisbury House
By BERNIE BELLAN
Earl Barish is a man who seems to thrive on taking on challenges – whether it’s resurrecting a troubled business or finding a way to fill the void in charitable donations to four of Winnipeg’s hospitals that is one of the byproducts of the current pandemic
With his “Pay it Forward” campaign involving Barish’s Salisbury House chain, he has come up with a thoroughly imaginative way that provides a real incentive for Sals customers to help out hospitals here (as well as individuals living in DASCH community homes) at the same time as they can still enjoy a meal from Sals.
With the typical organizational skill and attention to intricate details that mark Barish’s long and storied career as a businessman and philanthropist, he laid out his latest charitable endeavour for me during a phone conversation we had August 20th.
Here are the components of what Barish is doing, as he explained to me during our phone conversation:
“There are two things we’re doing,” Barish said. “One is Salisbury House focused, the other is B’nai Brith focused.”
“The B’nai Brith one is ongoing through the month of August, so every day there are one or two or three charitable institutions that are receiving lots of gifts.”(We’ll have a story about the B’nai Brith initiative in our next issue.)
But it’s been the Salisbury House “Pay it Forward” promotion of which Barish is particularly proud – since it was a totally new concept that involved a lot of brain storming and ingenuity to come up with a plan that not only provides a great deal of help to specific organizations, it also rewards donors to the program in a variety of ways.
Here’s how Barish describes the Pay it Forward program: “It’s a blend of business and charities working together to pay it forward and it’s a win-win-win for everybody that’s involved.”
“It does have two parts to it,” Barish explained. “The first part is the purchase of a gift card, so a person would go to one of the Salisbury House locations and buy a gift card for $25. For every $25 gift card that they purchase they can direct $7 to one of five charities.
“I reached out to charities in this city that wanted to partner with Salisbury House in this promotion,” Barish continued, “ and to be fully vested in this promotion – so that we didn’t want agencies that would just say: ‘Send us some money.’ “
The five charities that are participating in the program are: Health Science Centre Foundation, The Children’s Hospital Foundation, CancerCare Manitoba Foundation, St. Boniface Hospital Foundation, and the DASCH Foundation (Direct Action in Support of Community Homes).
The second part of the program is “what’s happening at the restaurants,” Barish said. “We’re a food source after all.”
“At the restaurants we have a special menu created that has six new items, two long-time favourites from our current menu, and two pick-up items – so there are 10 possibilities – and whenever you purchase anything off that menu you have a choice of directing $3 to one of those five charities. The serving staff can’t even ring up your order unless they designate which charity gets the $3.”
By the way, “you don’t have to use the gift card for that $3,” Barish explained.
“But, if you do buy a gift card for $25, $7 goes to the charity…you go to Salisbury House and order from the special menu…three more dollars go to the charity, so fundamentally $10 of the $25 you paid for the gift card has now gone to the charity.” (Barish adds there’s no expiry date on the gift card.)
On top of all that, since most meals, along with a beverage, are going to cost you a lot less than $25, not only are you contributing $10 to a charity, you’ll still walk out with some change in your pocket.
The program began on August 9 and will continue through October 3.
There is another component to the gift card program, which Barish explained:
“You buy a card, but instead of keeping it, you give it to somebody else; it could be a neighbour, a friend, maybe the caregiver who’s looking after your elderly parents.” Sals will still donate $7 to one of the five charities you can designate.
Finally, Barish said, there’s an entirely different aspect to the Sals Pay it Forward program – this time as a complete charitable donation. And – the person who is administering this program is none other than Earl Barish himself. Here’s how it works, in Barish’s words:
“Let’s say you decide to donate $100 to the Health Sciences Centre.” You call Earl himself at 204-837-8687. “You make the donation; you are entitled to a receipt because that $100 will be converted into four Salisbury House gift cards and those gift cards will go from the Sals to the charity. It’s considered a ‘gift in kind’. Your name will go with the gift cards and you’ll get a tax receipt.
“So, your $100 donation is costing you much less than $100 – depending on your tax bracket.”
“When the four cards are given to the charity, a further $28 now goes from the Sals to the charity” (the same way as if you had bought the cards to keep for yourself).”
Barish then explained why the charities would want the gift cards: “They cannot take money that has been donated without specific direction (from the donor) and buy gift cards from the Salisbury House – or anybody. And yet, they have frontline workers, caregivers, transporters, maintenance people – in the hospitals – doing all these things through COVID, and they have no way of rewarding them other than saying ‘thank you’ – and they probably do say thank you, but there’s nothing more that they can likely do for their workers because they have no funds to take from to give to them.
“So, they’re actually quite thrilled to get these gift cards. The gift cards cost them nothing because they’ve been donated by someone – and they got $28 more in cash in the process.”
Even though this particular aspect of the program hasn’t been publicized in the media the same way the other component of the Pay it Forward program has, Barish said that various individuals had heard about the gift card donation program and contacted him.
“I had two calls yesterday from people,” Barish said, from people wanting to donate gift cards – “one for $1000, one for $1500, and today another for $1,000.”
In some cases it’s a combination of the two programs, Barish explained. Individuals buy some cards for themselves and give some to the charities – thus generating a tax receipt.
(In the specific case of the St. Boniface Hospital, that institution has actually set up on their website a link whereby an individual can make a donation and indicate that they want that donation to be used to buy a Salisbury House Pay it Forward gift card. It’s quite a long link so the simplest way, if you’d like to go to the St. Boniface Hospital website, is Google “make a gift to St. Boniface Hospital”. The other four charities do not have websites set up to buy Salisbury House gift cards.)
At that point I asked Barish whether all the Salisbury House locations are open.
“Nine of them are open,” he answered. “All of our full-serves are open. There are three of what we call ‘quick serves’ that aren’t open because we had no capacity for people. Unfortunately, Main and Matheson (a Sals that’s dear to the hearts of so many north enders and former north enders) is not open and one in Transcona isn’t open.”
A third quick-serve location – on King Edward, next to the Sals commissary, has been converted to a full serve restaurant, Barish noted. “It will now be our bulk wholesale location where individuals can get large dinners. Since we’ve introduced what we call our ‘heat and eat’ dinners…we have 17 different dinners on that menu; there are dinners that can serve from four to six people.”
At the end of our phone conversation Barish offered the following additional insight into what he is doing with the Pay it Forward program: “Most restaurants are looking for more ways to get subsidies and so on. I’m taking a completely different approach to this and saying ‘Look, we’re 89 years in this community, there’s no chain like ours – that’s Manitoba-based only, and I want to reach out to the community and have the community reach out to Salisbury House in return.’”
Local News
First year medical student Tim Rozovsky founds new association for local Jewish medical students
By MYRON LOVE In the face of a concerning surge in antisemitism over the past nearly three years, I am happy to report a good news story in that regard. Tim Rozovsky, the founder of the new Jewish Medical Students’ Association of Manitoba, reports that he and his fellow Jewish students enrolled in the University of Manitoba’s Max Rady College of Medicine are not experiencing any significant issues involving antisemitism.
Hopefully, the matter of the notorious Med school Valedictorian who used his podium to attack Israel was a one-off.
“My goal in forming the Jewish Medical Students’ Association of Manitoba,” says the first year medical student, “was to create a safe, supportive environment for my fellow Jewish medical students.”
He reports that the current first year class at the school has eight Jewish students – an increase over more recent years – with maybe a dozen more in the other years.
For a new medical student, Rozovsky already has an impressive resume. He was born in Russia and grew up in Israel. After the completion of his army service in 2018, the then-22-year-old rejoined his parents, Dr. Katya and Alexander, who had moved to Winnipeg a few years before.
Prior to coming to Winnipeg, Rozovsky had completed a personal trainer program out of The Academic College at Wingate in Jerusalem. Some readers may know the young man from his work as a Master Personal Trainer at the Rady JCC.
Shortly after arriving here, he enrolled in a kinesiology program at the University of Winnipeg. He graduated with a BKin Honours in 2023 and did post graduate work at the University of Manitoba. Last fall, he received his MSc in Physiology and Pathophysiology – earning two gold medals, along with 32 awards and scholarships in the process.
Rozovsky says that it was his mother who inspired him to pursue a career in medicine. Dr. Katya Rozovsky is an associate professor at the University of Manitoba and an attending radiologist, specializing in pediatric diagnostic imaging.
(Tim also adds that his wife, Irina Gelzin, whom he married about a year ago, is training to be a nurse.)
Insofar as the Jewish Medical Students’ Association of Manitoba is concerned, Rozovky reports that the group gets together multiple times a year. One of its programs was a joint Chanukah celebration with the Jewish Physicians Association of Manitoba.
There was also a joint program with the Christian Medical and Dental Students’ Association of Manitoba.
“More recently, we have been helping prospective Jewish medical students with their applications,” he says. “Hopefully we will be able to get together over the summer with the incoming Jewish students.”
As to his own future plans, Rozovsky notes that it is too early for him to be deciding on a specialty. “My goal,” he says, “is to work hard and get good grades and become the best doctor that I can be.”
Local News
Gray Academy to Represent Manitoba at National Reach for the Top Competition
By NOAH STRAUSS Posted June 6) Gray Academy’s Reach for the Top team is headed to Moncton, New Brunswick, to represent Manitoba at the National Reach for the Top tournament.
Reach for the Top is a Canadian school league that quizzes teenagers on a variety of different topics, from science and history to pop culture. Reach started out in 1961 in Vancouver, where a local CBC station broadcasted the new show; it eventually became a national broadcast starting in 1966. Alex Trebek, who famously hosted Jeopardy!, started out by hosting Reach for the Top.
Gray Academy’s very own team, made up of Grade 7 and 8 students, will travel to Moncton, New Brunswick, to compete as Team Manitoba. By winning the provincial Reach tournament, they secured their spot in the national competition.
Faculty members at Gray Academy are very supportive of the program. The Jewish Post spoke with three different staff members at the school. Coach and high school teacher Danielle Miller says she is excited for the trip; although she will not be accompanying the team herself, shehas coached them all year.
“This year we had over 20 students come to the club to join us, they practice twice a cycle at lunch,” Miller said. Due to the large turnout this year, two teams had to be formed. At lunch practices, students split into two teams of four where each player has a buzzer. The two teams compete to see who can answer the most questions correctly.
One of the two teams did exceptionally well at various tournaments throughout the year and will be traveling to nationals as the sole team representing Manitoba.
Co-coach Micah Doerksen described Reach as a great academic competition where young minds are tested on various topics through quick,fast-paced questions.
High school guidance counselor Lindsey Leipsic said, “We have athletes, non-athletes, we have students who are really involved and students who are not as involved at school, and we have quiet leaders, and we’ve seen friendships be built in Reach.” Some of her favorite memories of Reach involve seeing students from across Winnipeg come to Gray Academy and bond with one another. Lev Chisick, who is competing at nationals, agreed, saying, “Moncton is going to strengthen our school spirit and make us a better team.”
As the junior team makes their way to Moncton, the senior team will head to provincials. Later this week, students from the senior team will travel to Virden, Manitoba, to compete at the provincial level. The team qualified after placing high enough at their most recent tournament, which took place at St. Paul’s.
Confidence is high as the school heads into these final tournaments. When Nath Goldenberg, who is also competing at nationals, was asked what he is most looking forward to, his answer was short and sweet:“Winning.”
Local News
Team Schvesters teammates Benji Harvey, Kim Gray once again among top ten fundraisers in this year’s CancerCare Manitoba Foundation Challenge for Life event
By MYRON LOVE This year’s annual CancerCare Manitoba Foundation’s Challenge for Life walk at Assiniboine Park is scheduled for Sunday, June 13 – and, once again, in terms of fundraising, Team Schvesters is sitting in second place overall – having raised just over $30,500 as of May 26 – which is $5,000 more than the team members had raised by the same time last year.
As well, team members Benji Harvey and Kim Gray are once again in the top ten among individual fundraisers. Harvey this year sits in fifth place, having raised a little over $16,000 as of May 17 – while Gray has raised just above $8,000 – putting her in seventh place.
Harvey reports that, -over the past 18, years participating in CancerCare Manitoba Foundation’s Challenge for Life, she has personally raised $180,000 for cancer research, while her team as a whole has brought in $367,000. In discussing her success as a fundraiser, Harvey says that she has made a lot of friends over the years and believes in giving back to the community.
The “Schvesters” are the Greenfeld sisters: Harvey and sisters Lesly Katz and Debra Lewis – the daughters of Lil and the late Ike Greenfeld. Two of the sisters are cancer survivors.
There is one other team member – in addition to Kim Gray. Judge Rocky Pollack first joined Team Schvesters in 2023. After a year away in 2024, he returned last year. Pollack lost his wife, Sharon, to cancer in 2014 after a multi-year struggle.
Nancy’s Nightingales has been a top 10 community fundraising team for Cancercare Manitoba and the Challenge for Life since its inception in 2008. As a team, they have walked together since 2006 when they walked 60 km in two days in the Weekend to End Breast Cancer.
Last year, the team – including Louise Raber, Joanne Katz, Rhonda Youell, Connie Botelho and Harriet Lyons – finished fifth in fundraising. So far this year, the team is again sitting in fifth place –having raised just under $12,500 (as of May 26) – a couple of thousand dollars more than last year, and just about $300 behind the fourth place team.
The Nightingales are named after a nurse who is a cancer survivor- and a friend of Louise Raber, Nancy’s Nightingales team leader.
“Our goal, as always, is to raise at least one dollar more than last year,” says Raber.
Team Jason’s Journey team leader Jason Gisser has experienced a more intimate and longer-lasting relationship with cancer than many of the other Challenge for Life participants. He was first diagnosed with cancer when he was 18. “I am a proud cancer fighter, having lived and battled a chronic cancer diagnosis for the last 23 years,” he said in an earlier interview. “I participate in the Challenge for Life not only to give back for the care and treatment which I have and continue to receive through CancerCare Manitoba, but to ensure that others do not have to endure the journey which I have endured.”
This is the ninth year that Gisser has taken up the Challenge for Life. His teammates are returnee Nora Fien, as well as friends Danial Sprintz, Wendy Martin White and Jason Roberts, also his mother, Judge Freda Steele. He has personally raised about $5,500 this year, while the team as a whole has raised just over $7,000.
“The Challenge for Life is great opportunity to raise valuable dollars for cancer research and treatment,” Gisser notes.
Readers can make donations to their preferred team by going online to CancerCarefdn.mb.ca and click on Challengeforlife.ca.
