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Earl Barish “Pays it Forward” with Salisbury House

Earl Barish edited 1By BERNIE BELLAN
Earl Barish is a man who seems to thrive on taking on challenges – whether it’s resurrecting a troubled business or finding a way to fill the void in charitable donations to four of Winnipeg’s hospitals that is one of the byproducts of the current pandemic
With his “Pay it Forward” campaign involving Barish’s Salisbury House chain, he has come up with a thoroughly imaginative way that provides a real incentive for Sals customers to help out hospitals here (as well as individuals living in DASCH community homes) at the same time as they can still enjoy a meal from Sals.

With the typical organizational skill and attention to intricate details that mark Barish’s long and storied career as a businessman and philanthropist, he laid out his latest charitable endeavour for me during a phone conversation we had August 20th.
Here are the components of what Barish is doing, as he explained to me during our phone conversation:
“There are two things we’re doing,” Barish said. “One is Salisbury House focused, the other is B’nai Brith focused.”
“The B’nai Brith one is ongoing through the month of August, so every day there are one or two or three charitable institutions that are receiving lots of gifts.”(We’ll have a story about the B’nai Brith initiative in our next issue.)
But it’s been the Salisbury House “Pay it Forward” promotion of which Barish is particularly proud – since it was a totally new concept that involved a lot of brain storming and ingenuity to come up with a plan that not only provides a great deal of help to specific organizations, it also rewards donors to the program in a variety of ways.

Here’s how Barish describes the Pay it Forward program: “It’s a blend of business and charities working together to pay it forward and it’s a win-win-win for everybody that’s involved.”
“It does have two parts to it,” Barish explained. “The first part is the purchase of a gift card, so a person would go to one of the Salisbury House locations and buy a gift card for $25. For every $25 gift card that they purchase they can direct $7 to one of five charities.
“I reached out to charities in this city that wanted to partner with Salisbury House in this promotion,” Barish continued, “ and to be fully vested in this promotion – so that we didn’t want agencies that would just say: ‘Send us some money.’ “
The five charities that are participating in the program are: Health Science Centre Foundation, The Children’s Hospital Foundation, CancerCare Manitoba Foundation, St. Boniface Hospital Foundation, and the DASCH Foundation (Direct Action in Support of Community Homes).

The second part of the program is “what’s happening at the restaurants,” Barish said. “We’re a food source after all.”
“At the restaurants we have a special menu created that has six new items, two long-time favourites from our current menu, and two pick-up items – so there are 10 possibilities – and whenever you purchase anything off that menu you have a choice of directing $3 to one of those five charities. The serving staff can’t even ring up your order unless they designate which charity gets the $3.”
By the way, “you don’t have to use the gift card for that $3,” Barish explained.
“But, if you do buy a gift card for $25, $7 goes to the charity…you go to Salisbury House and order from the special menu…three more dollars go to the charity, so fundamentally $10 of the $25 you paid for the gift card has now gone to the charity.” (Barish adds there’s no expiry date on the gift card.)
On top of all that, since most meals, along with a beverage, are going to cost you a lot less than $25, not only are you contributing $10 to a charity, you’ll still walk out with some change in your pocket.
The program began on August 9 and will continue through October 3.

There is another component to the gift card program, which Barish explained:
“You buy a card, but instead of keeping it, you give it to somebody else; it could be a neighbour, a friend, maybe the caregiver who’s looking after your elderly parents.” Sals will still donate $7 to one of the five charities you can designate.
Finally, Barish said, there’s an entirely different aspect to the Sals Pay it Forward program – this time as a complete charitable donation. And – the person who is administering this program is none other than Earl Barish himself. Here’s how it works, in Barish’s words:
“Let’s say you decide to donate $100 to the Health Sciences Centre.” You call Earl himself at 204-837-8687. “You make the donation; you are entitled to a receipt because that $100 will be converted into four Salisbury House gift cards and those gift cards will go from the Sals to the charity. It’s considered a ‘gift in kind’. Your name will go with the gift cards and you’ll get a tax receipt.
“So, your $100 donation is costing you much less than $100 – depending on your tax bracket.”
“When the four cards are given to the charity, a further $28 now goes from the Sals to the charity” (the same way as if you had bought the cards to keep for yourself).”

Barish then explained why the charities would want the gift cards: “They cannot take money that has been donated without specific direction (from the donor) and buy gift cards from the Salisbury House – or anybody. And yet, they have frontline workers, caregivers, transporters, maintenance people – in the hospitals – doing all these things through COVID, and they have no way of rewarding them other than saying ‘thank you’ – and they probably do say thank you, but there’s nothing more that they can likely do for their workers because they have no funds to take from to give to them.
“So, they’re actually quite thrilled to get these gift cards. The gift cards cost them nothing because they’ve been donated by someone – and they got $28 more in cash in the process.”
Even though this particular aspect of the program hasn’t been publicized in the media the same way the other component of the Pay it Forward program has, Barish said that various individuals had heard about the gift card donation program and contacted him.
“I had two calls yesterday from people,” Barish said, from people wanting to donate gift cards – “one for $1000, one for $1500, and today another for $1,000.”
In some cases it’s a combination of the two programs, Barish explained. Individuals buy some cards for themselves and give some to the charities – thus generating a tax receipt.
(In the specific case of the St. Boniface Hospital, that institution has actually set up on their website a link whereby an individual can make a donation and indicate that they want that donation to be used to buy a Salisbury House Pay it Forward gift card. It’s quite a long link so the simplest way, if you’d like to go to the St. Boniface Hospital website, is Google “make a gift to St. Boniface Hospital”. The other four charities do not have websites set up to buy Salisbury House gift cards.)

At that point I asked Barish whether all the Salisbury House locations are open.
“Nine of them are open,” he answered. “All of our full-serves are open. There are three of what we call ‘quick serves’ that aren’t open because we had no capacity for people. Unfortunately, Main and Matheson (a Sals that’s dear to the hearts of so many north enders and former north enders) is not open and one in Transcona isn’t open.”
A third quick-serve location – on King Edward, next to the Sals commissary, has been converted to a full serve restaurant, Barish noted. “It will now be our bulk wholesale location where individuals can get large dinners. Since we’ve introduced what we call our ‘heat and eat’ dinners…we have 17 different dinners on that menu; there are dinners that can serve from four to six people.”

At the end of our phone conversation Barish offered the following additional insight into what he is doing with the Pay it Forward program: “Most restaurants are looking for more ways to get subsidies and so on. I’m taking a completely different approach to this and saying ‘Look, we’re 89 years in this community, there’s no chain like ours – that’s Manitoba-based only, and I want to reach out to the community and have the community reach out to Salisbury House in return.’”

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Rachel Fish, leader in combating antisemitism in academia, this year’s Kanee Distinguished Lecture series speaker

By MYRON LOVE The Jewish Heritage Center of Western Canada would  seem to have hit another home run with the announcement that Dr. Rachel Fish, a leading voice in tackling anti-Zionism and Jew hatred in North American academia, is this year’s guest speaker at the JHCWC’s upcoming annual Sol and Florence Kanee Distinguished Lecture – which is scheduled for Thursday, April 30, at the Shaarey Zedek Synagogue.  
The theme of her timely lecture will  be“How the Academy Has Created a Fertile Ground for Antisemitism,” a topic in which she is well versed.  Fish has an impressive resumé. She is the co-founder of the nonprofit “Boundless,” a think tank partnering with community leaders across North America to revitalize Israel education and take bold collective action to combat antisemitism.  She also serves as Director for The Brandeis University President’s Initiative on Antisemitism; is an associate research professor at the Cohen Center for Modern Jewish Studies; and teaches Israeli history and society at The George Washington University as Visiting Assistant Professor of Educational Leadership in the Graduate School of Education and Human Development.
In the past, she has served as Senior Advisor and Resident Scholar at the Paul E. Singer Foundation in New York City and Executive Director of the Schusterman Center for Israel Studies, where she trained the next generation of academics in the field of Israel Studies. She has also served on the faculty at Brandeis University, George Washington University, and Harvard University. She has has written articles for several publications in the mainstream press and academic journals, and co-edited the book “Essential Israel: Essays for the 21st Century.”
I had the pleasure of speaking with Dr. Fish a couple of weeks ago. My first question to her was how she finds the time to do all that she does.  Her response is that there are not enough hours in the day. Her multiple activities remind me of an expression I heard once years ago while I was a member of a short-lived Jewish international development group – “if you want to make sure something gets done, you give it to the busiest person you know.”
Fish observes that she has been explaining Judaism to non-Jews all of her life.  “I was raised in Tennessee in  a place called Johnson City in the foothills of the Smokey Mountains,” she recounts. “My parents were originally from Ohio.  There were very few Jews where we lived. My family spent a lot of time teaching our neighbours, teachers in my school  and others we associated with about Jews, our practices and the State of Israel.”
She recalls – as early as 2001 when she was studying at Harvard’s Divinity School, that she was noticing what she describes as a “strong undercurrent of anti-Israel feeling and Jew-hatred”.
“I was determined to pursue a career in higher education,” she notes, “in part because I believe that education matters, because I derive oxygen from teaching, and I particularly enjoy dealing with complex issues.  As well, I appreciate the opportunities that teaching at the university level gives me to share what I have learned in public forums such as the Kanee Lecture.”
Ideally, she observes, a professor should not – as much as humanly possible – be sharing her political or personal opinions in class. Higher education should be about creating a space where students can debate freely and challenge each other’s ideas.  Instead (as I am sure many readers are aware), too many educators are focused on indoctrinating their students in the teacher’s beliefs – with students with dissident opinion facing hostility and risking ostracism.
Too many universities have become ideological monocultures where critical thinking is discouraged and there is a litmus test for new hires.  She cites a FIRE (Foundation for Individual Rights and Expression) report in which an overwhelming majority of the faculty at many  leading universities share a leftist – anti-Israel, anti-Christian and anti-Conservative worldview.
That is particularly true with Ivy league and other elite universities in both the United States and Canada – and especially in their liberal Arts and Humanities programs. Much of the anti-Zionist and antisemitic atmosphere – such as the takeover of university quadrants in the wake of October 7 – has been created by outside agitators and foreign funders – notably the oil rich Islamic sheikhdom of Qatar.
“Where you have universities with strong administrative leadership,” she points out, “the level of hostility to Jewish students and threats of violence have not been allowed to take root.  It has only been the case where the administration and the board are weak.”
So why, I asked her, do so many Jewish students not seek out alternatives to these compromised campuses?. She responded that some Jewish students have chosen to enrol in universities in the southern United States where there is a more welcoming environment.
But many Jewish students, she observes, continue to enrol in leading universities such as Harvard and Yale, Cornell and UCLA (or York or the University of Toronto in Canada). Many Jewish students still share the belief that being identified with being affiliated with a  top flight university will benefit their future careers.
Sadly, she further points out, this poison has filtered down to the K-12 level. Many university education departments have graduated numerous indoctrinated teachers who have taken control of school boards and administrations and seek to impose their vile doctrines on susceptible young minds.    
Nevertheless, there are a great many state and lesser known universities  that provide a more welcoming attitude to Jewish students.    
Rachel Fish suggest that, for too long, North American Jewish communities have been complacent and not recognized the danger in our midst.  She does see some hopeful signs though.  She has observed that more and more communities, parents and student s have woken to the danger and begun to fight back.
“It’s difficult,” she acknowledges.  “It can feel overwhelming.  But we have to keep chipping away and not just let the other side win.” 
 
The Sol and Florence Kanee Distinguished Lecture series was inaugurated by the Jewish Heritage Centre of Western Canada in 2006 to celebrate Sol Kanee’s 95th birthday. In welcoming the audience to that first lecture, lecture series co-chair Harold Buchwald paid tribute to Kanee, who died on April 23 at 97, as a man who “cast a giant shadow” on world Jewish history in the second half of the 20th century.  The former resident of Melville, Saskatchewan, who spent almost all of his adult life in  Winnipeg, Kanee was a leader in the development of Israel and the Free Soviet Jewry movement as well as a macher in our Jewish community and across Canada.
 I would encourage readers who may be interested in learning more about the current state of antisemitism in academia – and want to support the JHCWC to go online at jhcwc.org for further information or to order tickets. The price of admission is $50.

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Young tech entrepreneur Adam Fainman gathering accolades locally and internationally

By MYRON LOVE Winnipegger Adam Fainman is taking the world by storm. In fewer than three years his new AI start-up – Moonlite Labs – has attracted thousands of users in 550 cities in 95 countries world wide.
 
As he explained in an interview in the Winnipeg Sun last June, Moonlite Labs is “a creative content platform designed to make multimedia storytelling radically more accessible. With a few prompts,” he noted, “users can generate professional grade videos, animations, voiceovers, talking avatars, music-reactive visuals, and more.”
 
On Tuesday, February 24, the young entrepreneur garnered his newest accolade when Winnipeg-based North Forge, Canada’s only start-up incubator, accelerator and fabrication lab, gave Fainman its DARE Emerging Innovator Award at a reception at the Royal Aviation Museum of Western Canada.
 
“I dedicated the award to my zaida, Jacob T. Schwartz,” Fainman says, noting that his zaida was a prominent computer scientist and professor of Computer Science at the New York University Courant Institute of Mathematical Science, and founder, in 1964, of New York University’s Department of Computer Science – which he chaired for 16 years.

At the awards evening, Fainman adds, he had the opportunity to meet many of the movers and shakers in the industry here.
 
The son of Shane and Rachel Fainman began his life in Toronto. “My father is from Winnipeg, my mother from New York.  They met in the Sinai Desert at a music festival.”
 
The family moved to Winnipeg in 2006 when Adam was in high school.  After graduating from the University of Winnipeg Collegiate he went on to earn a B.Sc. in Computer Science from the University of Winnipeg.
 
“Performing was always my first love” he says.
 Post university, he began a career as a rapper, beatboxer, and producer under the stage name Beatox, touring across Canada and central Europe with his rare ability to combine story-telling and singing.
 
In 2015, he enrolled in a two-year digital media and design program at Red River Community College. After graduation, on the encouragement of a University of Toronto professor, he continued his studies in Toronto earning a Masters Degree in Music Technology and Digital Marketing.
 
“During the Covid shutdown,” he recounts, “I began experimenting with AI and producing music videos combining music, story-telling and animation.  I posted them on social media sites such as YouTube and TikTok. They went viral, garnering millions of views.  People were asking me if I could help them with creating similar videos.  I saw there was a gap in accessibility to this technology, so I decided I should create a platform as a solution”
 
“A friend of mine, Brayden Bernstein was involved in the tech scene in Winnipeg, saw the success I was having on TikTok and gave me some advice on how to go about this” Fainman continues.  “As well, a few colleagues from the University of Winnipeg expressed interest in building a solution together.”
 
Wanting to create a platform that would make it easy for others to replicate what he was doing, Fainman sought out resources in Winnipeg that might be able to help him.
 
He pitched his idea first to NRC-IRAP (National Research Council of Canada Industrial Research Assistance Program), Canada’s leading innovation assistance program for small and medium-sized businesses,
 
“They loved the concept and traction I was getting, and agreed to help fund us,” Fainman says.
  
His next stop was North Forge – in 2024 – where Moonlite joined their Ascent Program and was matched with mentors.
 
In early 2025,  Moonlite Labs made its official debut at the Manitoba AI Innovation Showcase where the new company was greeted with an award. “It was a massive confidence boost,” Fainman told the Sun in that earlier interview. “It was our first time sharing with the public what we’ve been up to for the last year. To win the award… that was very, very rewarding.”
Last June, the company made its presence known on the international stage at VivaTech 2025 in Paris — Europe’s largest startup and tech conference, with over 180,000 visitors.
Moonlite was selected as one of TechCrunch’s Top 30 Startups of the Year, a shortlist that included only two Canadian companies.

“Getting the AI Showcase award, getting into VivaTech, being selected as one of the top 30 startups of the Year by TechCrunch, that was pretty crazy,” Fainman told the Sun.“Backed by ScaleAI, Moonlite joined Canada’s official delegation at VivaTech, which had special visibility this year with Canada named Country of the Year at the conference.
“We had a massive space. The French president came through our whole area. It was the craziest thing,” Fainman recalled. “Everyone had their phones. It was like a mob… then we’re like, oh my God, it’s the French president. People were freaking out.”
 
As per the Sun story, Fainman was given two days to showcase Moonlite, with a booth for both the platform’s business-to-business (B2B) and business-to-consumer (B2C) offerings. But the most personal moment came on stage, where he delivered a presentation showcasing his journey from beatboxing artist to tech founder. 

With Moonlite Labs growing exponentially, Faiman and his team of eight are hoping to become as ubiquitous as Adobe and Canva.  “My ultimate goal is to help as many people as possible to create professional-grade videos and ultimately share their stories,” he comments.
 
He himself, he adds, is hoping to get back to live performances as well.  “I recently appeared at Festival du Voyageur and I have just completed my 4th studio album.  I can’t wait to use Moonlite for all my videos and world building” he reports.
 
Readers who might want to try Moonlite for themselves can go to https://moonlitelabs.com
You can get in touch with Adam Fainman at adam@moonlitelabs.com

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Richard Morantz and Sheree Walder fund new MBA degree, annual real estate symposium, at Hebrew University

By MYRON LOVE Last October, the husband and wife team of Richard Morantz and Sheree Walder donated $1 million towards the Shaarey Zedek Synagogue’s ongoing capital campaign.  Last month, the couple followed up with an equally generous donation – this time to the Canadian Friends of the Hebrew University, to establish a new degree program in real estate through the Hebrew University’s business school.
“We are long time supporters of the Canadian Friends of the Hebrew University,” notes Walder, who is a lawyer and former partner in the firm Myers LLP.
“We had funded some smaller projects at the Hebrew University, adds Morantz, the president and CEO of Globe Property Management, one of Canada’s leading privately-held residential real estate firms.
(Globe was founded in the 1920s  by Richard’s grandfather, Morris.  Richard became the company’s sole shareholder in the mid-1990s after buying out his father Saul, and his siblings. Under Richard’s leadership, the company has expanded steadily and strategically, acquiring and developing real estate almost every year for the past three decades. Over the last 30 years, he has built an impressive and diverse portfolio, which includes over 8000 residential and commercial properties, particularly notable given that Globe remains privately owned and independently operated.
“Two years ago, we approached the (Hebrew) University about doing something more impactful.  Since I am a businessman in real estate, we wanted to work on a project with the business school.”
The first fruits of the relationship between  Richard and Sheree and the university was the establishment the annual Richard Morantz Real Estate Symposium in the Hebrew University Business School (HUBS) MBA Program.
“I was able to attend the most recent symposium in November,” Morantz reports.  “I wanted to see for myself how this was working.”
Morantz also used the occasion to arrange – with the help of CFHU executive director (and former executive director of the JNF office here) Rami Kleinmann – a meeting with HUBS officials about building on the symposium and creating a new MBA program at the university.
The Richard Morantz Major in Real Estate and Finance, in the words of Business School President Dr. Orly Sade, “will, together with traditional academics, feature non-academic practitioners and leaders in all aspects of the real estate industry, providing students an opportunity to expand their professional networks, while gaining real-world industry insights and bridging the gap between theory and practice.
In a press release issued on February 24, Seade added that “this investment is a defining moment in the evolution of the school.  The importance of an academic discipline focused solely on the real estate sector has significantly increased, owing to an understanding of the sector’s unique position in the global economy and international finance. HUBS consistently ranks within the top five business schools in Eurasia & the Middle East. The addition of this major will further elevate HUBS academic offerings, and the annual symposium will help expand the Hebrew University and Israel’s footprint as a global hub for intellectual exchange in the sector, drawing diverse professionals from around the world, fostering cross-border collaboration, increasing visibility, and contributing to the potential to attract top-level investors.”
 
Kleinmann further pointed out that “Richard’s comprehensive industry knowledge, combined with his dedication to Israel and the University, has resulted in an innovative academic program that, combined with the Symposium, is setting a new benchmark for industry education. We are all extremely grateful and look forward to the outcomes.”
As reported in the Jewish Post in relation to the couple’s donation to the Shaarey Zedek, Morantz noted that it was the Hamas-led assault on Israel and subsequent tsunami of antisemitism worldwide that prompted Richard and Sheree to consider stepping up and contributing to the Shaaray Zedek campaign in such a magnanimous way.
“I have never been a religious person,” Morantz remarked. “While I may be more secular, I strongly believe in the traditions of Judaism. I had a charmed upbringing in the 60s and 70s in River Heights. It is not the case that I experienced no antisemitism, but those experiences were very minimal. Post-October 7th, I found myself, for the first time in my life, having to judge every situation and every person I came across before divulging the fact that I am Jewish or discussing Israel. I came to the realization, during the process of considering this donation, that a primary driver for us is that this synagogue is a safe place for Jews, where we can comfortably be ourselves.”
Walder pointed out that, while her mother’s large family were Jewish pioneers, her father was a Romanian Holocaust survivor, with almost no family after the war. “Family matters a great deal to us,” she said, “in addition to strongly agreeing with Richard that the tragedy of October 7th and continuing and growing antisemitism are big drivers for us in making these donations.”
“There will be an event celebrating the new MBA program at the Hebrew University’s Board of Governors meeting in June,” Morantz says.  “We are looking forward to attending.”

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