Local News
Jewish organizations struggling with realities of dealing with unprecedented situation
By BERNIE BELLAN
The impact that COVID-19 has had on Jewish organizations in Winnipeg has taken many forms.
Arguably the most immediate impact was felt by staff at the Rady JCC when all activities came to a crashing halt there in the middle of March. Over 160 staff were laid off as a result, although 30 members of the day care staff were rehired when the Province ordered the Rady JCC to reopen the Kaufman Early Years Centre, which the Rady JCC operates at the Asper Campus.
When I spoke with Rady JCC Executive Director Rob Berkowits the third week in March he told me that he and staff who work in the finance department has just finished processing 1900 refunds of various sorts, including tickets for the sports dinner and registration payments for various programs – all of which had been canceled.
I asked Rob whether the “financial hit that the Rady was taking could be measured in the hundreds of thousands of dollars” and he agreed that was the case.
The news hasn’t got much better, although when I spoke with Rob again recently he did tell me that the provincial government has given permission for the summer day camp program to go ahead, but with tight restrictions involving social distancing. (There will be no swimming in the pool, for instance – which has always been a highlight for most of the kids in the day camps.)
As far as operating the day camp program goes, Rob said that “We’re pleased to offer a service to the community – and not just the Jewish community.”
When asked how many campers attended the day camp last summer, Rob said it was from 800-900, but since many of the kids were enrolled in more than one session, he wasn’t able to say how many individual kids were enrolled in the day camp altogether.
What he did say though, was that losing the sports dinner would deal a huge blow to the day camp program, since one of the principal benefits of the dinner was that much of the profit has flowed into camperships for families that otherwise might not be able to send their kids to camp.
Turning to the day care program, Rob was glad to report that the daycare at the Campus had once again reached its maximum capacity of 50 and, as a result, the David and Ruth Asper Early Learning Centre on Grosvenor had now also reopened (on Monday, May 4). At the time that I spoke with Rob (which was on May 7), he said there were now 10 kids at the day care on Grosvenor.
As far as any other programming at the Rady JCC goes, like just about everything else, it’s all up in the air. “We are planning our programming for the fall,” Rob said, but whether it will proceed as planned, of course, is totally unknown.
While the Rady JCC has seen an almost total shutdown of all activities, the Gwen Secter Centre has found itself in a situation where it is being called upon to serve an unexpectedly vital role in the Jewish community.
As I noted in our April 15 issue (which was our last printed issue), “the Gwen Secter Centre has stepped up to fill a void left by the inability of Meals on Wheels to take on any new applicants.
“Gwen Secter Executive Director Becky Chisick told me that the kitchen staff (which consists of only two women, Galina Melenevska and Cathy Koltowski) had been busy all week the week of March 30-April 3 preparing some 60 meals for seniors who had been unable to register for Meals on Wheels.”
When I contacted Becky again on May 5 to ask her whether the kitchen staff was turning out as many meals as it had been when I last spoke with her, she sent me the following email response:
This week we are sending out 194 meals (emphasis mine, Ed.) – a huge increase from the first week of 6 meals. When I started organizing this initiative I figured that we would eventually get to around 120 meals weekly. The recipients of the meals are beyond grateful. I get regular phone calls expressing appreciation not only for the meals but the friendly wave (and smile if someone isn’t in a mask) from outside their windows. We are so happy to be a part of something so special during these unpredictable times.
Currently it is still Cathy & Galina in the kitchen. The numbers have increased so rapidly that we are considering a part-time kitchen assistant.
“We did receive support from JFM and we are very grateful. Additional support is coming from:
The Azrieli Foundation
The Winnipeg Foundation
Seniors Can!
Foodrescue
“Starting this week we are including challahs every Friday so everyone will have the opportunity to celebrate Shabbat in their homes.”
And, although I did ask the directors of every Jewish organization that is a beneficiary agency of the Jewish Federation to send me a brief description what the major impact has been upon their organization as a result of COVID-19, I received only one response from the director of a Jewish organization, who asked that their response not be quoted.
I’m sure, like many of you though, you received an email from a synagogue describing the difficulties that synagogue is now facing. Here is an excerpt from an email sent out by the Shaarey Zedek to its members:
“Over the last number of weeks, we have been working to mitigate as much as possible the impact on our congregants and community during this pandemic. The need to still be your synagogue during these times was paramount in all our decision making. Our Executive was very mindful in terms of the financial impact this was and continues to be on the well-being of our institution. Obviously, our revenue streams have been affected in many areas. With the closure of the building many events scheduled to take place in our synagogue have either been postponed to later dates or cancelled outright. All Bar / Bat Mitzvahs for May & June have been postponed. Rabbi Leibl, the head of our B’nai Mitzvah program has been working directly with the families impacted by this decision, to reschedule to a more suitable date. Major Dinners, Galas and celebrations scheduled to take place at the shul have been postponed. This includes the Gray Academy Graduation Dinner and Dance, which we were all looking forward to hosting. All the above translates into significant reduced revenues to our Catering department.
“Some of our other revenue streams, such as Membership Dues, Donations, Programming Registrations, etc., have all been drastically reduced with the shutdown of the building.
“To offset a great deal of this loss in revenues, we have significantly reduced many of our ongoing expenses. It was decided and agreed that rather than layoff some staff with uncertainties as to their expected return, for the short term all staff would have their salaries drastically reduced. We will also be applying to the CEWS (Canada Emergency Wage Subsidy) which should help retain our staff, at least until Mid-June. We have created new, albeit reduced, revenue streams through our catering department. Joel Lafond and staff prepared and supplied significant Passover meals to many of our congregants. After this, he developed a Takeout Menu with Friday pickups, which has been greatly received by many. Thank you to all who are supporting us in this initiative. I encourage you to check out our Takeout Menu on our website if you have not already done so.
“Our cemetery operations have not been affected as much by Covid19, as we are still able to perform funerals. However, with the coming of spring it remains to be seen as to how we maintain our cemetery over the summer due to reduced resources. All major projects at the cemetery, which include maintenance and repair of concrete stripping and borders, and headstone repairs are done in the summer months when warm weather better allows for the work. Also, the main tasks of cutting the grass and removal of weeds and diseased trees account for much of the labour expense incurred over the summer. An area yet to be determined will be the planting of flowers on our graves, as this requires a significant amount of money, time and manpower. The Board of Directors in conjunction with the Cemetery committee will need to determine whether this should be a consideration for this year.
“With the closing of our building to the public, our expenses have dropped significantly. We want you to know that overall, we are doing okay and are preparing for the safe return to activities in our synagogue and community. Our Executive Committee and senior staff have been working on scenarios and preparing various budgets based upon when and how we emerge from these most unusual times. We are beginning to plan for scheduled B’nai Mitzvahs in the Fall and Spring and have rescheduled many of the earlier events that were postponed. We are now in the planning stages for our upcoming High Holy Days and want you to know that we will do everything possible to ensure we are able to celebrate together in a healthy, safe environment.”
In an email sent out by Congregation Etz Chayim to members, much the same sentiment as was expressed in the Shaarey Zedek email was present:
“…And so, we adapt, we learn, and we serve our congregation—our community—in unconventional ways. Unfortunately, our new reality—though temporary—has put us in a precarious situation financially. Many of our programs and events have been cancelled or postponed, including B’nai Mitzvah, community events, the annual golf tournament, and other catered functions that typically generate substantial revenue. To be blunt, there is very little money coming in.
“We have already made some tough decisions to adjust our staffing and cut other expenses, and we continue to look for additional savings. We have applied for funding from government and community programs, but there is still uncertainty around the nature and timing of this possible funding.
“We will emerge from this challenging period a stronger, healthier, and more tightly knit community deeply committed to enriching Jewish life. Imagine the joy we will all experience the first time we gather in person at Etz Chayim for a simcha or for Shabbat. And imagine the comfort we will bring to each other in times of sorrow when we can meet face-to-face in our sanctuary.
“These days will come, but we need your help to weather the storm until we can start generating new revenue again.”
Local News
Third annual JFest Winnipeg will be offering programs for all ages
By MYRON LOVE JFest Winnipeg is back with a good variety of musical performances, a book launch, popular Jewish-themed films, children’s activities, and a family-oriented Shabbat dinner.
“JFest,” observes Laura Marjovsky, the Rady JCC Director of Programming, “is an opportunity for our community to experience Jewish art and culture. With our range of JFest events, we are trying to reach out beyond what has been our base audience and appeal to all ages. We have a commitment to bring top notch Israeli performers to share the highest caliber of Israeli entertainment with our audiences.”
The week-long festival (November 14-21) kicks off with a performance by top-ranked Israeli singer-songwriter Harel Skaat. The popular Israeli star began singing as a child. He shot to fame when he finished second in the second season of “Kochav Nolad” – Israel’s version of “American Idol.” His first album was released in 2006 and achieved Platinum status – with one of the songs being ranked as “song of the year.” He followed that up in 2009 with a second album that reached Gold status. In 2010, he represented Israel at the Eurovision competition.
Skaat’s performance is scheduled for the Seven Oaks Performing Arts Centre (which is attached to Garden City Collegiate) beginning at 8:00 P.M. on Saturday, November 14. Patrons will have the opportunity to purchase an enhanced ticket to attend a meet and greet with Harel.
All other JFest programs and activities will be at the Rady JCC.
Music Producer Karla Berbrayer says Ben Caplan’s performance on Saturday, November 21 will also be another highlight. “Ben Caplan redefines what it means to be a modern folk artist,” Berbrayer says. “His music and stories are matched by his larger-than-life stage presence. This concert focuses on how his Jewish upbringing has influenced his entire performance career.”
“Flatland Famous” is returning by popular demand. This quintet, known for its performances at Winnipeg Jets games, will be presenting its concert, “Jewish Soul of Rock and Roll,” on Wednesday, November 18, at 7:30 pm. This year’s show will feature songs by Amy Winehouse, Neil Diamond, Barbra Streisand, Simon and Garfinkel, and other famous Jewish icons.
On Tuesday, November 17, local author Deborah Schnitzer will be taking centre stage with the launch of her new book, “The Woman Who Swallowed West Hawk Lake.” The University of Winnipeg English Professor Emeritus’s new novel explores intergenerational trauma related to Nazi breeding programs. Joining Schnitzer on stage will be a panel of professionals who have experience working with children who have experienced trauma.
And of course, “Best of the Fest” is back. Films to be presented will include“The Floaters” and “We Met at Grossingers,” two wildly popular movies at last spring’s Winnipeg International Jewish Film Festival.
“The Floaters,” to be screened on Monday , November 16 at 7:00 pm is a funny and bang-on depiction of Jewish summer camp culture.
“We Met at Grossingers” is a loving look back at the Borscht Belt in New York’s Catskills, where generations of young Jewish performers earned their dues and developed their acts. The film will be screened on Thursday, November 19 at 7:00 P.M.
On Friday November 20, JFest will host a Family Shabbat dinner featuring Anat Kriger, an Israeli-born, Toronto-based musician, actor, and children’s performer, who has made several appearances in Winnipeg at major communal events.
Kidfest on Sunday, November 15, will be a day-long potpourri of programming that will include live performances, workshops, bouncy castles, games and crafts, and much more.
Readers seeking more information about JFest can contact Laura Marjovsky at 204 477-7539 or lmarjovsky@radyjcc/com
Local News
Hen Mazzig, leading Israeli advocate, makes first Winnipeg appearance
By MYRON LOVE On Tuesday, October 6, a large number of members of our community packed the chapel at the Shaarey Zedek Synagogue, eager to welcome Hen Mazzig in his first appearance in our community.
Over the past few years, the Israeli-born Mazzig – who was appearing at the invitation of our Jewish Federation and Combined Jewish Appeal team – has become one of Israel’s and the Jewish people’s leading advocates on the international stage. His online platforms reach as many 100 million viewers a month with a regular following of almost 1 million. He has been interviewed by numerous leading media outlets and has given addresses at close to 500 universities in recent years.
Mazzig’s presentation in Winnipeg (which was funded by the Asper Family and the Asper Foundation) took the form of a question and answer format with Sarah Mali, the Director General of JFC-UIA (Jewish Federations-United Jewish Appeal) Canada in Israel, asking the questions.
Mali , who was visiting Winnipeg for the third time in the past three years, began by expressing how honoured she felt about having the opportunity to converse with Mazzig – referring to Jewish Federation of Winnipeg President Carrie Shenkarow’s comments regarding Mazzig’s “devotion to Israel and the Jewish people”, his “deep sense of purpose, moral clarity” and “willingness to enter some of the most difficult spaces and conversations.”
The first question that Mali posed to Mazzig was related to his visit to the Canadian Museum of Human Rights and its controversial and one-sided take on the longstanding and ongoing Israeli-Palestinian conflict. She referred to a comment that Mazzig had made on X the day after visiting the museum, in which he wrote that while he “has no problem with people learning about Palestinian history,” he wished that “Palestine Uprooted” didn’t “distort the regional events, including the displacement of 800,000 people just like my grandmother, Hela, who became a refugee when Iraq turned on its Jewish community” post-1948.
“History can only lead to reconciliation when it is told honestly,” he observed. “Otherwise, it is just fuelilng an agenda.”
What most disturbed him about the exhibit, Mazzig told his audience, is that it erased his own family’s history. Expanding upon his family’s roots, he noted that his father’s family came to Israel from Tunisia and his mother’s side from Iraq. He spoke in particular about his maternal grandmother, Hela, who left behind “a beautiful civilization” – Jews had been living and thriving in Iraq since before the Roman destruction of Jerusalem 2000 years ago – to a new land (Israel), where she had to learn a new language (Hebrew) and rebuild her life.
Mazzig added that his grandmother is his anchor in life and the inspiration for all that he has accomplished.
Mali asked Mazzig about his ability to empathize with Palestinians. It was difficult to do, he answered. He got to know Palestinians, he recalled, during the Covid epidemic when he was serving as a medic with the Israel Defense Force and found himself responsible for helping Palestinians through that difficult time and transporting sick Palestinians to Israeli hospitals.
“Even though I fight so hard for Israel,” he observed, it doesn’t mean that I can’t feel empathy for anyone else.”
Mali asked Mazzig how October 7, 2023, changed him.
“I chose not to become a victim,” he said, “but rather to engage more with the world, bear witness, share our stories and talk about genocide. While I was actively advocating for Israel before October 7, I have been much more in demand since. I have become a lot more visible.
”I have found that a lot of people support us,” he continued. “They see what is happening and are on our side.”
On the other hand, he added, a lot of people don’t know anything about Israel. “It is a matter of education,” he said. “I encourage people to go to Israel and talk to Israelis.”
Mali’s last question was what Mazzig means when he writes that “I promise to love being Jewish ten times more than anyone hates me for it.” What does it mean to him to love and find joy and happiness in being Jewish”, she added?
It means cherishing our rich history, Mazzig responded, enjoying Shabbat dinners with family and friends, celebrating all of our holidays and traditions.
“The Jewish People have been through so much over the past 2000 years,” he said. “Many people have tried to destroy us, but we have survived. We are arisen from the ashes numerous time and continued to move forward. Not only are we still here but we have returned as an independent people living again in our ancestral homeland.”
Also addressing the audience at the Shaarey Zedek was Steven Shulman, the president and CEO of the Jewish Federations of Canada. Shulman heaped much praise on our Jewish community in Winnipeg.
“Winnipeg is special,” he noted, “not just in Canada but worldwide. Your CJA campaign continues to be the most successful in North America. You have an outstanding CEO (of the Jewish Federation of Winnipeg) in Jeff Lieberman, who is universally respected.”
He further praised Gray Academy and our community’s highly successful GrowWinnipeg campaign – which has attracted thousands of new families to our community over the past 25 years.
He noted that he was particularly impressed with how our community has come together to protest the biased Nakba exhibit at the Canadian Museum for Human Rights.
He also spoke of the many supporters that we have among non-Jewish Canadians – singling out, as an example, the police officer in Belleville who put his own life on the line protecting the city’s only Jewish congregation from a terrorist attack during yom tov services.
The last word went to Jeff Lieberman, who thanked all the members of our community who have contributed to the CJA campaign this year, as well as our many non-Jewish friends who continue to stand with Israel and the Jewish community.
Local News
Enrolment in videographer/photographer Jeff Gordon’s education programs growing exponentially
By MYRON LOVE When last I spoke with local videographer/photographer Jeff Gordon early last year, he had just launched his new training program for budding photographers and videographers. Now, about 20 months later, he is happy to report that his new course has grown well beyond his original expectations.
“My program has already graduated more than 100 students – with another four sessions beginning in September,” says the founder of JAG Videos and Photography. “I have recently introduced a new training program geared to organizations and businesses and have digitized my courses so that they can be accessed from anywhere in the world.”
What is unique about what Gordon is doing in that this is the only educational program that combines photography and video. “Up until now, the only options for anyone interested in learning the art of photography or making videos has been either Red River College or the University of Winnipeg,” Gordon pointed out in that earlier Post interview. “I recognized a niche here and my goal is to fill this gap.”
He launched his educational initiative in mid-January in his new studio behind his north River Heights home with three classes a week – one strictly for teenagers – over 16 weeks.
“The response exceeded my expectations,” he said in that earlier interview. “We sold out quickly and I have a waiting list. I am teaching the students everything I know about photographer and videography. The curriculum is easy to follow.”
Gordon’s interest in photography and videography – and teaching, he recalled, came about through his previous career as a musician. The graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, and later, Shaftesbury High School – began playing drums in high school.
After high school, he enrolled at the Los Angeles Music Academy. In 2006, he graduated from the jazz program at Grant MacEwan University in Edmonton. His professional credits include 16 years as a drummer with the Sarah Sommer Chai Folk Ensemble, and five years as a member of a touring band called “Driver.”
It was while performing with “Driver” that he began doing videography. “I have always been fascinated by technology,” Gordon said. “While on tour, I began making videos of our live concerts. I would set up four or five cameras to record the shows.”
In 2014, Gordon took the plunge and dove into photography and videography full time with the founding of JAG Videos and Photography. He started with weddings and gradually started to develop a commercial and corporate clientele. He reported that he does a lot of head shots for businesses. He has also done a number of TV spots for Global and Corus.
Gordon’s curriculum is his own creation, based on his experience and a previous training manual he wrote years ago for an entirely different group of students: drummers.
“I used to have as many as 40 students at a time,” he recalled. “I really enjoy teaching. I love expounding on subjects I am passionate about.”
Gordon’s first foray into teaching had a focus on helping businesses and organizations, government departments and agencies enhance their online presence.
“Increasingly, we are in a digital world,” he points out. “Businesses need staff who are adept at making videos and taking photographs. Companies need staff who are able to create videos for them to promote the business online. I can customize my training programs to the needs of my clients to create their own social media and marketing materials.”
Gordon notes that this outreach wasn’t initially part of his expansion plans. “I had people coming to me for this training because there is no one else providing this kind of education,” he observes.
Gordon’s major new development this fall is that he has built and launched a full digital version of his course – which he calls The JAG Creator Academy. “Going digital has opened the training up beyond Winnipeg and makes it available to people globally,” he points out.
“I developed a website, filmed all my tutorials and recorded the video,” he says.
“I even have a sponsor for it,” he adds. (That would be Evoto – an AI-powered photo editing software built specifically for professional photographers.)
The program is only available in English but, Gordon reports, there has been a lot of interest so far.
The next stage in the evolution and growth of Gordon’s move into education will be a program which will coach businesses on SEO (Search Engine Optimization) – and which will involve helping businesses access Google and get their name at the top of search results.
“SEO is what has helped my business stay at the top of Google (searches) and in demand all these years,” Gordon notes. “I am running ads for my new SEO programming on Facebook and Instagram. I am anticipating that I will draw clients from across Canada and the United States.”
While he is still in demand locally as a photographer and videographer, he notes, the education side has also become a full-blown business of its own and, he reports, he is looking to hire additional staff.
As well, he is continually adding new topics and courses to his offerings.
Readers who may be interested in contacting Jeff can find him through his website, which is www.jagvideos.com.
