Local News
Mayor of Sderot pays a return visit to Winnipeg

By BERNIE BELLAN It was just three short years ago (in February 2019) that the mayor of Sderot, Alon Davidi, visited Winnipeg for the first time. I was invited to attend a briefing that Mayor Davidi gave in the boardroom of the Taylor McCaffrey law office back then. Here is part of what I wrote about that briefing:
“Living in Sderot is 95% heaven and 5% hell.” That is how Mayor Alon Davidi of Sderot characterized living in the Israeli city of Sderot to a small group of invited guests at a luncheon held in the board room of Taylor McCaffrey law offices on Thursday, February 28. Davidi was the special guest of the Jewish National Fund during his visit to Winnipeg. The JNF has been involved in the construction of an animal assisted therapy centre in Sderot. Davidi said his talk was titled “What it’s like to thrive under pressure”. “For anyone not familiar with Sderot and where it is located, Davidi referred to a map of Israel during his 40-minute talk on Feb. 28.
Sderot is situated only one kilometer from the Gaza Strip, which means that if a rocket is fired from areas close to the border with Israel, residents of Sderot have only 15 seconds to escape to a bomb shelter before that rocket could hit. “Mayor Davidi, who is 44 years old, and who moved to Sderot 21 years ago, noted that he and his wife Nurit are the parents of seven children. “Yet, despite the constant threat of attack from Gaza, Mayor Davidi said that Sderot has actually thrived as a community. He noted that the population is now over 28,000, having grown from 21,000 in 2010.
Although there had been an exodus of residents when rockets first began to be fired during the second intifadeh in 2001, and that exodus continued until 2008 when Israel launched Operation Cast Lead, with the introduction of the Iron Dome system in 2011, residents of Sderot have developed a much greater certainty that they will be protected from rocket fire. Since 2008 Sderot has continued to grow, with the construction of over 3,000 new apartments in the past five years, a sports complex, and a shopping mall.“However, the residual effects of years of bombardment by rockets launched from Gaza combined with the ever-present threat that a rocket might be coming at any second have taken their toll on many residents of Sderot, especially children.”
Although Mayor Davidi’s first ever visit to Winnipeg came only three years ago, in many ways that seems like a lifetime ago. So, when I received a text message from David Greaves, JNF Saskatchewan-Manitoba Executive Director, on Tuesday morning, May 31st, asking me whether I would be able to come down to the Asper Campus to meet with the mayor of Sderot, I actually had forgotten that we had met. So, when I walked up to the table at Schmoozer’s where the mayor was sitting with David Greaves (and two other representatives of the JNF), I was surprised when Mayor Davidi said he remembered me. (I didn’t remember meeting him.) He said that he had been to Winnipeg before and made the usual observation about even though Winnipeg was cold, it has a very warm community. (I told him that if he thought it was cold when he was here the last time, he should have been here this past winter if he really wanted to experience cold.)
As it was, much of what the mayor had to tell me wasn’t all that different from what I discovered I had written about what he told those of us who were in that boardroom three years ago – after I read my account of that 2019 visit again. What is different though is that a project financed by JNF Canada, known as The Bervin JNF Canada House of Excellence has now finally begun construction. Here is what we wrote about that project last year, prior to last year’s Negev Gala, which honoured Ted and Harriet Lyons: “The Bervin JNF Canada House of Excellence is to be built in Sderot, which is the community that has always been the most immediate target of missiles launched over the years from the Gaza Strip. This particular facility is intended to serve as an after-school education, empowerment, and enrichment centre for high school students from Sderot and its surroundings, who will be provided with the necessary tools and skills for personal and scholastic success’.”
“The choice of Sderot as the location for this year’s project for JNF Canada (and, by the way, for the first time ever, all Negev Galas held across Canada in 2021 have earmarked funds for the Bervin project – hoping to raise $4 million altogether), was made long before Sderot found itself coming under incessant fire just a few weeks ago. (Incidentally, of that $4 million to be raised across Canada, over $1. 3 million has already been raised from Winnipeg donors, including $100,000 from Ted and Harriet Lyons themselves.”
When I chatted with Mayor Davidi on May 31, I asked him how much Sderot has changed in the time that he’s been mayor? He said, “We are not ‘surviving’, we believe in our city. We decide Hamas will not win us. We will build our city to be a very strong community.” At the same time though, Davidi reminded me that the omnipresent fear of a missile being launched from Gaza is still top of mind for almost everyone who lives in Sderot. “You know that when you wake up in the morning, you always need a place to hide,” he observed. “I need to make our lives better.” We talked about the young people of Sderot – the kinds of young people for whom Bervin House may offer a life-changing experience. “The children in Sderot are like a special unit in the army,” Davidi said. “They’re always on the front line.”
In response to the difficulties with which they’re presented, Bervin House promises to give those young people opportunities to better their lives by equipping them with the skills that are so desperately needed in Israel’s mushrooming high-tech sector. “Our mission,” Davidi said, “is to prepare students with the skills to work in high-tech companies.” On that point, I asked him whether any high-tech companies have actually located in Sderot? Davidi quickly rattled off a list of names of companies, adding that as much as the Sderot economy has improved over the years, it still is well in need of support, reminding me that it first began as a development town for Sephardi refugees from Arab countries in the 1950s. Things really began to pick up though with the arrival of thousands of Russian immigrants, beginning in the 1990s, Davidi added.
When I asked him why he had come back to Winnipeg after having been here only three years ago, he said that he wanted to thank Winnipeggers for the support they’ve shown, mentioning several individuals by name, including Ted and Harriet Lyons, Larry and Tova Vickar, and Nola Lazar. Then he added this interesting tidbit: One of Nola and Matthew Lazar’s two daughters (both of whom have made aliyah) is now living in Sderot, as part of her social work training. I said that I would definitely try to contact her to ask her to describe her experience living there. I hope that I will soon be able to have a report.
Local News
Third annual JFest Winnipeg will be offering programs for all ages
By MYRON LOVE JFest Winnipeg is back with a good variety of musical performances, a book launch, popular Jewish-themed films, children’s activities, and a family-oriented Shabbat dinner.
“JFest,” observes Laura Marjovsky, the Rady JCC Director of Programming, “is an opportunity for our community to experience Jewish art and culture. With our range of JFest events, we are trying to reach out beyond what has been our base audience and appeal to all ages. We have a commitment to bring top notch Israeli performers to share the highest caliber of Israeli entertainment with our audiences.”
The week-long festival (November 14-21) kicks off with a performance by top-ranked Israeli singer-songwriter Harel Skaat. The popular Israeli star began singing as a child. He shot to fame when he finished second in the second season of “Kochav Nolad” – Israel’s version of “American Idol.” His first album was released in 2006 and achieved Platinum status – with one of the songs being ranked as “song of the year.” He followed that up in 2009 with a second album that reached Gold status. In 2010, he represented Israel at the Eurovision competition.
Skaat’s performance is scheduled for the Seven Oaks Performing Arts Centre (which is attached to Garden City Collegiate) beginning at 8:00 P.M. on Saturday, November 14. Patrons will have the opportunity to purchase an enhanced ticket to attend a meet and greet with Harel.
All other JFest programs and activities will be at the Rady JCC.
Music Producer Karla Berbrayer says Ben Caplan’s performance on Saturday, November 21 will also be another highlight. “Ben Caplan redefines what it means to be a modern folk artist,” Berbrayer says. “His music and stories are matched by his larger-than-life stage presence. This concert focuses on how his Jewish upbringing has influenced his entire performance career.”
“Flatland Famous” is returning by popular demand. This quintet, known for its performances at Winnipeg Jets games, will be presenting its concert, “Jewish Soul of Rock and Roll,” on Wednesday, November 18, at 7:30 pm. This year’s show will feature songs by Amy Winehouse, Neil Diamond, Barbra Streisand, Simon and Garfinkel, and other famous Jewish icons.
On Tuesday, November 17, local author Deborah Schnitzer will be taking centre stage with the launch of her new book, “The Woman Who Swallowed West Hawk Lake.” The University of Winnipeg English Professor Emeritus’s new novel explores intergenerational trauma related to Nazi breeding programs. Joining Schnitzer on stage will be a panel of professionals who have experience working with children who have experienced trauma.
And of course, “Best of the Fest” is back. Films to be presented will include“The Floaters” and “We Met at Grossingers,” two wildly popular movies at last spring’s Winnipeg International Jewish Film Festival.
“The Floaters,” to be screened on Monday , November 16 at 7:00 pm is a funny and bang-on depiction of Jewish summer camp culture.
“We Met at Grossingers” is a loving look back at the Borscht Belt in New York’s Catskills, where generations of young Jewish performers earned their dues and developed their acts. The film will be screened on Thursday, November 19 at 7:00 P.M.
On Friday November 20, JFest will host a Family Shabbat dinner featuring Anat Kriger, an Israeli-born, Toronto-based musician, actor, and children’s performer, who has made several appearances in Winnipeg at major communal events.
Kidfest on Sunday, November 15, will be a day-long potpourri of programming that will include live performances, workshops, bouncy castles, games and crafts, and much more.
Readers seeking more information about JFest can contact Laura Marjovsky at 204 477-7539 or lmarjovsky@radyjcc/com
Local News
Hen Mazzig, leading Israeli advocate, makes first Winnipeg appearance
By MYRON LOVE On Tuesday, October 6, a large number of members of our community packed the chapel at the Shaarey Zedek Synagogue, eager to welcome Hen Mazzig in his first appearance in our community.
Over the past few years, the Israeli-born Mazzig – who was appearing at the invitation of our Jewish Federation and Combined Jewish Appeal team – has become one of Israel’s and the Jewish people’s leading advocates on the international stage. His online platforms reach as many 100 million viewers a month with a regular following of almost 1 million. He has been interviewed by numerous leading media outlets and has given addresses at close to 500 universities in recent years.
Mazzig’s presentation in Winnipeg (which was funded by the Asper Family and the Asper Foundation) took the form of a question and answer format with Sarah Mali, the Director General of JFC-UIA (Jewish Federations-United Jewish Appeal) Canada in Israel, asking the questions.
Mali , who was visiting Winnipeg for the third time in the past three years, began by expressing how honoured she felt about having the opportunity to converse with Mazzig – referring to Jewish Federation of Winnipeg President Carrie Shenkarow’s comments regarding Mazzig’s “devotion to Israel and the Jewish people”, his “deep sense of purpose, moral clarity” and “willingness to enter some of the most difficult spaces and conversations.”
The first question that Mali posed to Mazzig was related to his visit to the Canadian Museum of Human Rights and its controversial and one-sided take on the longstanding and ongoing Israeli-Palestinian conflict. She referred to a comment that Mazzig had made on X the day after visiting the museum, in which he wrote that while he “has no problem with people learning about Palestinian history,” he wished that “Palestine Uprooted” didn’t “distort the regional events, including the displacement of 800,000 people just like my grandmother, Hela, who became a refugee when Iraq turned on its Jewish community” post-1948.
“History can only lead to reconciliation when it is told honestly,” he observed. “Otherwise, it is just fuelilng an agenda.”
What most disturbed him about the exhibit, Mazzig told his audience, is that it erased his own family’s history. Expanding upon his family’s roots, he noted that his father’s family came to Israel from Tunisia and his mother’s side from Iraq. He spoke in particular about his maternal grandmother, Hela, who left behind “a beautiful civilization” – Jews had been living and thriving in Iraq since before the Roman destruction of Jerusalem 2000 years ago – to a new land (Israel), where she had to learn a new language (Hebrew) and rebuild her life.
Mazzig added that his grandmother is his anchor in life and the inspiration for all that he has accomplished.
Mali asked Mazzig about his ability to empathize with Palestinians. It was difficult to do, he answered. He got to know Palestinians, he recalled, during the Covid epidemic when he was serving as a medic with the Israel Defense Force and found himself responsible for helping Palestinians through that difficult time and transporting sick Palestinians to Israeli hospitals.
“Even though I fight so hard for Israel,” he observed, it doesn’t mean that I can’t feel empathy for anyone else.”
Mali asked Mazzig how October 7, 2023, changed him.
“I chose not to become a victim,” he said, “but rather to engage more with the world, bear witness, share our stories and talk about genocide. While I was actively advocating for Israel before October 7, I have been much more in demand since. I have become a lot more visible.
”I have found that a lot of people support us,” he continued. “They see what is happening and are on our side.”
On the other hand, he added, a lot of people don’t know anything about Israel. “It is a matter of education,” he said. “I encourage people to go to Israel and talk to Israelis.”
Mali’s last question was what Mazzig means when he writes that “I promise to love being Jewish ten times more than anyone hates me for it.” What does it mean to him to love and find joy and happiness in being Jewish”, she added?
It means cherishing our rich history, Mazzig responded, enjoying Shabbat dinners with family and friends, celebrating all of our holidays and traditions.
“The Jewish People have been through so much over the past 2000 years,” he said. “Many people have tried to destroy us, but we have survived. We are arisen from the ashes numerous time and continued to move forward. Not only are we still here but we have returned as an independent people living again in our ancestral homeland.”
Also addressing the audience at the Shaarey Zedek was Steven Shulman, the president and CEO of the Jewish Federations of Canada. Shulman heaped much praise on our Jewish community in Winnipeg.
“Winnipeg is special,” he noted, “not just in Canada but worldwide. Your CJA campaign continues to be the most successful in North America. You have an outstanding CEO (of the Jewish Federation of Winnipeg) in Jeff Lieberman, who is universally respected.”
He further praised Gray Academy and our community’s highly successful GrowWinnipeg campaign – which has attracted thousands of new families to our community over the past 25 years.
He noted that he was particularly impressed with how our community has come together to protest the biased Nakba exhibit at the Canadian Museum for Human Rights.
He also spoke of the many supporters that we have among non-Jewish Canadians – singling out, as an example, the police officer in Belleville who put his own life on the line protecting the city’s only Jewish congregation from a terrorist attack during yom tov services.
The last word went to Jeff Lieberman, who thanked all the members of our community who have contributed to the CJA campaign this year, as well as our many non-Jewish friends who continue to stand with Israel and the Jewish community.
Local News
Enrolment in videographer/photographer Jeff Gordon’s education programs growing exponentially
By MYRON LOVE When last I spoke with local videographer/photographer Jeff Gordon early last year, he had just launched his new training program for budding photographers and videographers. Now, about 20 months later, he is happy to report that his new course has grown well beyond his original expectations.
“My program has already graduated more than 100 students – with another four sessions beginning in September,” says the founder of JAG Videos and Photography. “I have recently introduced a new training program geared to organizations and businesses and have digitized my courses so that they can be accessed from anywhere in the world.”
What is unique about what Gordon is doing in that this is the only educational program that combines photography and video. “Up until now, the only options for anyone interested in learning the art of photography or making videos has been either Red River College or the University of Winnipeg,” Gordon pointed out in that earlier Post interview. “I recognized a niche here and my goal is to fill this gap.”
He launched his educational initiative in mid-January in his new studio behind his north River Heights home with three classes a week – one strictly for teenagers – over 16 weeks.
“The response exceeded my expectations,” he said in that earlier interview. “We sold out quickly and I have a waiting list. I am teaching the students everything I know about photographer and videography. The curriculum is easy to follow.”
Gordon’s interest in photography and videography – and teaching, he recalled, came about through his previous career as a musician. The graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, and later, Shaftesbury High School – began playing drums in high school.
After high school, he enrolled at the Los Angeles Music Academy. In 2006, he graduated from the jazz program at Grant MacEwan University in Edmonton. His professional credits include 16 years as a drummer with the Sarah Sommer Chai Folk Ensemble, and five years as a member of a touring band called “Driver.”
It was while performing with “Driver” that he began doing videography. “I have always been fascinated by technology,” Gordon said. “While on tour, I began making videos of our live concerts. I would set up four or five cameras to record the shows.”
In 2014, Gordon took the plunge and dove into photography and videography full time with the founding of JAG Videos and Photography. He started with weddings and gradually started to develop a commercial and corporate clientele. He reported that he does a lot of head shots for businesses. He has also done a number of TV spots for Global and Corus.
Gordon’s curriculum is his own creation, based on his experience and a previous training manual he wrote years ago for an entirely different group of students: drummers.
“I used to have as many as 40 students at a time,” he recalled. “I really enjoy teaching. I love expounding on subjects I am passionate about.”
Gordon’s first foray into teaching had a focus on helping businesses and organizations, government departments and agencies enhance their online presence.
“Increasingly, we are in a digital world,” he points out. “Businesses need staff who are adept at making videos and taking photographs. Companies need staff who are able to create videos for them to promote the business online. I can customize my training programs to the needs of my clients to create their own social media and marketing materials.”
Gordon notes that this outreach wasn’t initially part of his expansion plans. “I had people coming to me for this training because there is no one else providing this kind of education,” he observes.
Gordon’s major new development this fall is that he has built and launched a full digital version of his course – which he calls The JAG Creator Academy. “Going digital has opened the training up beyond Winnipeg and makes it available to people globally,” he points out.
“I developed a website, filmed all my tutorials and recorded the video,” he says.
“I even have a sponsor for it,” he adds. (That would be Evoto – an AI-powered photo editing software built specifically for professional photographers.)
The program is only available in English but, Gordon reports, there has been a lot of interest so far.
The next stage in the evolution and growth of Gordon’s move into education will be a program which will coach businesses on SEO (Search Engine Optimization) – and which will involve helping businesses access Google and get their name at the top of search results.
“SEO is what has helped my business stay at the top of Google (searches) and in demand all these years,” Gordon notes. “I am running ads for my new SEO programming on Facebook and Instagram. I am anticipating that I will draw clients from across Canada and the United States.”
While he is still in demand locally as a photographer and videographer, he notes, the education side has also become a full-blown business of its own and, he reports, he is looking to hire additional staff.
As well, he is continually adding new topics and courses to his offerings.
Readers who may be interested in contacting Jeff can find him through his website, which is www.jagvideos.com.

