Local News
Rady JCC Executive Director Rob Berkowits on what the future holds for the Rady JCC
By BERNIE BELLAN It’s been 17 months since most Rady JCC members have actually set foot in what had become the centre of Jewish life in Winnipeg. From time to time we’ve written about how Rady JCC Executive Director Rob Berkowits has been forced to pivot, then pivot again and again, as first, stringent lockdown measures were imposed in March 2020, then eased in June 2020, then reimposed again in the fall, and only recently eased again in July.
We noted in January this year that all Rady JCC employees had been laid off in the fall, save Rob himself, Zac Minuk, Director of Development, Partnerships & Communications, and two members of the finance department, Barry Miller and Victoria Morton. As well, no one in the Early Learning Centres has been laid off.
And, while expenses were drastically reduced as a result, the fact that memberships were frozen took a very heavy toll on the Rady JCC’s revenues: By the end of September 2020 it had $700,000 less in revenues than it had anticipated.
While a $700,000 grant from the federal government filled that particular hole, the Rady JCC was still faced with having to pay the Asper Campus monthly fees. On top of that the cancellation of the annual sports dinner for what has now been two consecutive years has only added to the pain of losing membership revenue.
Still, despite the challenges facing the Rady JCC, it did begin to offer programming online, starting with the ever popular Music ‘n Mavens series in January, as well as a Jewish Film Festival, and a program produced jointly with the Gwen Secter Centre titled “Familiar Faces”.
The summer period is generally a quiet one for the Rady JCC – except for the sounds of hundreds of kids enjoying day camp at the Asper Campus. When we read the farewell message announcing Assistant Executive Tamar Barr’s departure, however, we wondered whether the Rady JCC could ever return to being the beehive of activity it had been since the doors to the Asper Campus first opened in 1997. So, we contacted Rob Berkowits to ask him for an update as to what the future holds in store for the Rady JCC. We also wanted to know who, if anyone, could fill the very large shoes that Tamar Barr had filled for so many years.
We began by asking Rob: “When was it Tamar was let go? Was it in October?”
Rob: “She was placed on lay off. She was never ‘let go’. All our staff were also laid off.”
JP&N: “I asked you this before, but since Tamar was so heavily involved with the cultural component of the Rady JCC, why didn’t you try to emulate what other JCCs had done – for instance the Vancouver JCC?”
Rob: “Remind me again what they did in Vancouver.”
JP&N: “It was all online. They had a lot of game playing– Bridge, Mah Jong, exercise classes. They also had something called “Dinner and a Movie”. They had a monthly concert series, a musical trivia program, yoga, morning stretch. I remember talking to you about that back in January, but you pointed out that the Vancouver JCC was still charging members for memberships without having frozen any.”
Rob: “We didn’t have a platform to offer that kind of programming in the fall, but in December we brokered a partnership with the Asper Foundation and began offering programs like Music ‘n Mavens, the Jewish Film Festival, the Asper Jazz Performance series – and the program you participated in (‘Familiar Faces’), which we did together with the Gwen Secter Centre. We also began delivering at that time some online workouts, like yoga.
“All tallied, our virtual programming reached over 10,000 community members. Many people told us that it was our programming that allowed them to continue to feel connected to the Jewish community when so many of us were isolated at home. We offered all of our programming free of charge so no one felt left out.”
JP&N: “Gwen Secter has begun filling the void that I would have thought you might have wanted to fill – with their summer concert series. But they’re doing that in their parking lot – it’s a pretty small venue – can only hold 25 max. Did you ever consider doing something like that – say, a concert series outdoors at the Campus?”
Rob: “Not in the summertime. Traditionally the Rady respects the fact that Winnipeggers go to their cottages in the summer and the reason we offer members the opportunity to freeze their memberships in the summer is there are very few who wish to participate in summer programming.
“We are about to launch a drive-in event which will take place in August. Most of our programming in the summer time is directly related to the day camp program.
“We’re going to announce a roll out program for the fall, which will include Tarbut, the Jewish Business Network, weekly programming that will include parent and baby, fun zone, birthday parties. Of course, this will all be based on the guidelines about what we’re allowed to have.
“We do believe there will be a virtual element in what we have planned because there are seniors who will not be comfortable in coming in person to the centre. We also want to be respectful of the fact that this virtual age is here to stay and as borders reopen, many snowbirds will head south and the virtual content that we’ll be able to produce and deliver will be relevant to them.”
JP&N: “Talking about Tarbut – that would involve people sitting in close proximity in the Berney Theatre. I wonder how comfortable people are going to be doing that, especially when we’re being told to expect a fourth wave (of Covid) in the fall.
“But, you’re talking about programming. Who is designing the programs? This would have been something that would have fallen under Tamar’s rubric.”
Rob: “Laura Marjovsky’s a longtime program manager. We recalled Laura and she agreed to come back. Now she’s in the process of recalling other staff that would take on a variety of roles. The department will not be as large and as robust as it was previously, but it will still provide us with our ability to provide arts and cultural programming, as well as programming for seniors, for teens, tweens, families, newcomers, and individuals with various levels of physical and cognitive disabilities.”
JP&N: “Speaking bluntly, if Tamar were to say that she was willing to work – even on a limited basis, is that something you would consider?”
Rob: “I think that’s something more for Tamar to decide. Tamar made the decision that she wanted to pursue other things.”
JP&N: “I did have a conversation with her. I got the impression that Tamar, under the right circumstances, would be interested in coming back in some capacity. But the message you sent to members seemed to be pretty much a final good bye – effectively closing the door to her returning. Are you saying now that it (Tamar Barr returning to the Rady JCC) is something that you would not rule out?”
Rob: “Nothing is out of the question, I guess, but it’s not a focal point moving forward. Tamar has moved on permanently from the Rady. We are moving forward into this next era of a sustainable hybrid of virtual and in-person arts and cultural programming without her. We have no plans or intentions to work with her on any of this going forward and thank her for everything she did while she was here.”
JP&N: “I don’t want to make this the focal point of what I’m going to be writing, but I just got the impression from reading that farewell message to Tamar that it was “good bye Tamar”, but Tamar is still relatively young – and, quite frankly, there aren’t a lot of jobs out there for cultural programmers. I think that, if Tamar had her ‘druthers’, she’d rather be back at the Rady JCC.”
Rob: “I talked to Tamar about doing something to honour her years of service, and she seemed amicable to do that. But when do you do it so that you can do it justice?”
JP&N: “Switching gears – let’s talk about the exercise facility. You’re up to 50% capacity now – right? So what’s the response been?”
Rob: “The traffic is still slow upstairs, but to be honest I attribute that to it being summertime. Normally we see a significant number of people freeze their memberships for July and August, and we see increased traffic in the facility after the Labour Day long weekend – and we anticipate that’ll be the same.
“The traffic hasn’t been bad; I don’t want to give you that impression. It’s just not at a very high level right now.”
JP&N: “We were in a similar situation last summer, when attendance was way down – and you were expecting a healthy return of members in the fall – and then we got hit with a second wave in the fall – and that kiboshed everything again. I don’t want to be a purveyor of doom and gloom but you must be in such a terrible predicament. How do you plan when you don’t know what’s around the bend? Also, have you done any polling of members to ask how many are actually planning on coming back?”
Rob: “We’re in the process of doing that right now. There are many members whose memberships have lapsed, but we don’t think it’s an issue of their having left the Rady and they’re going somewhere else. Remember, we closed three different times – and reopened three different times. I think we’ll get a real sense of where we’re at (in terms of membership) after the Labour Day long weekend, but keep in mind the Jewish holidays are early this year.”
JP&N: “What about outreach to the community – with the newcomers to the community? Is that just too difficult to plan under these conditions?”
Rob: “We’re looking at various partnerships with Jewish Child and Family Service. I’ve already set up several meetings with Al (Benarroch, Executive Director of JCFS).
For youth, we’re going to bring back ‘Strictly Tweens’, ‘Kids at the J’, we’re going to do BBYO chapter programming again – which has continued on in a virtual manner. We’re going to bring back seniors’ programming – like Bridge and Mah Jong, the Stay Young Club, Active Living classes. We’re going to bring back the lecture lunch series – which is very popular with seniors.
“We’ll obviously offer a hybrid combination of in-person and virtual options for all these things. For inclusion, we’re going to offer ‘Fun and Fitness with Friends’. We’ll do another version of the Israel Asper Jazz series, the Israel International Film Festival.”
At the end of our conversation Rob told me that he would send me a more complete list of programs that the Rady JCC is planning to roll out for the fall. It turns out that he covered them all during our conversation at one point or another – except for birthday parties and Rosh Hashanah Outdoor Challah Bake (Sept. 2).
Local News
Third annual JFest Winnipeg will be offering programs for all ages
By MYRON LOVE JFest Winnipeg is back with a good variety of musical performances, a book launch, popular Jewish-themed films, children’s activities, and a family-oriented Shabbat dinner.
“JFest,” observes Laura Marjovsky, the Rady JCC Director of Programming, “is an opportunity for our community to experience Jewish art and culture. With our range of JFest events, we are trying to reach out beyond what has been our base audience and appeal to all ages. We have a commitment to bring top notch Israeli performers to share the highest caliber of Israeli entertainment with our audiences.”
The week-long festival (November 14-21) kicks off with a performance by top-ranked Israeli singer-songwriter Harel Skaat. The popular Israeli star began singing as a child. He shot to fame when he finished second in the second season of “Kochav Nolad” – Israel’s version of “American Idol.” His first album was released in 2006 and achieved Platinum status – with one of the songs being ranked as “song of the year.” He followed that up in 2009 with a second album that reached Gold status. In 2010, he represented Israel at the Eurovision competition.
Skaat’s performance is scheduled for the Seven Oaks Performing Arts Centre (which is attached to Garden City Collegiate) beginning at 8:00 P.M. on Saturday, November 14. Patrons will have the opportunity to purchase an enhanced ticket to attend a meet and greet with Harel.
All other JFest programs and activities will be at the Rady JCC.
Music Producer Karla Berbrayer says Ben Caplan’s performance on Saturday, November 21 will also be another highlight. “Ben Caplan redefines what it means to be a modern folk artist,” Berbrayer says. “His music and stories are matched by his larger-than-life stage presence. This concert focuses on how his Jewish upbringing has influenced his entire performance career.”
“Flatland Famous” is returning by popular demand. This quintet, known for its performances at Winnipeg Jets games, will be presenting its concert, “Jewish Soul of Rock and Roll,” on Wednesday, November 18, at 7:30 pm. This year’s show will feature songs by Amy Winehouse, Neil Diamond, Barbra Streisand, Simon and Garfinkel, and other famous Jewish icons.
On Tuesday, November 17, local author Deborah Schnitzer will be taking centre stage with the launch of her new book, “The Woman Who Swallowed West Hawk Lake.” The University of Winnipeg English Professor Emeritus’s new novel explores intergenerational trauma related to Nazi breeding programs. Joining Schnitzer on stage will be a panel of professionals who have experience working with children who have experienced trauma.
And of course, “Best of the Fest” is back. Films to be presented will include“The Floaters” and “We Met at Grossingers,” two wildly popular movies at last spring’s Winnipeg International Jewish Film Festival.
“The Floaters,” to be screened on Monday , November 16 at 7:00 pm is a funny and bang-on depiction of Jewish summer camp culture.
“We Met at Grossingers” is a loving look back at the Borscht Belt in New York’s Catskills, where generations of young Jewish performers earned their dues and developed their acts. The film will be screened on Thursday, November 19 at 7:00 P.M.
On Friday November 20, JFest will host a Family Shabbat dinner featuring Anat Kriger, an Israeli-born, Toronto-based musician, actor, and children’s performer, who has made several appearances in Winnipeg at major communal events.
Kidfest on Sunday, November 15, will be a day-long potpourri of programming that will include live performances, workshops, bouncy castles, games and crafts, and much more.
Readers seeking more information about JFest can contact Laura Marjovsky at 204 477-7539 or lmarjovsky@radyjcc/com
Local News
Hen Mazzig, leading Israeli advocate, makes first Winnipeg appearance
By MYRON LOVE On Tuesday, October 6, a large number of members of our community packed the chapel at the Shaarey Zedek Synagogue, eager to welcome Hen Mazzig in his first appearance in our community.
Over the past few years, the Israeli-born Mazzig – who was appearing at the invitation of our Jewish Federation and Combined Jewish Appeal team – has become one of Israel’s and the Jewish people’s leading advocates on the international stage. His online platforms reach as many 100 million viewers a month with a regular following of almost 1 million. He has been interviewed by numerous leading media outlets and has given addresses at close to 500 universities in recent years.
Mazzig’s presentation in Winnipeg (which was funded by the Asper Family and the Asper Foundation) took the form of a question and answer format with Sarah Mali, the Director General of JFC-UIA (Jewish Federations-United Jewish Appeal) Canada in Israel, asking the questions.
Mali , who was visiting Winnipeg for the third time in the past three years, began by expressing how honoured she felt about having the opportunity to converse with Mazzig – referring to Jewish Federation of Winnipeg President Carrie Shenkarow’s comments regarding Mazzig’s “devotion to Israel and the Jewish people”, his “deep sense of purpose, moral clarity” and “willingness to enter some of the most difficult spaces and conversations.”
The first question that Mali posed to Mazzig was related to his visit to the Canadian Museum of Human Rights and its controversial and one-sided take on the longstanding and ongoing Israeli-Palestinian conflict. She referred to a comment that Mazzig had made on X the day after visiting the museum, in which he wrote that while he “has no problem with people learning about Palestinian history,” he wished that “Palestine Uprooted” didn’t “distort the regional events, including the displacement of 800,000 people just like my grandmother, Hela, who became a refugee when Iraq turned on its Jewish community” post-1948.
“History can only lead to reconciliation when it is told honestly,” he observed. “Otherwise, it is just fuelilng an agenda.”
What most disturbed him about the exhibit, Mazzig told his audience, is that it erased his own family’s history. Expanding upon his family’s roots, he noted that his father’s family came to Israel from Tunisia and his mother’s side from Iraq. He spoke in particular about his maternal grandmother, Hela, who left behind “a beautiful civilization” – Jews had been living and thriving in Iraq since before the Roman destruction of Jerusalem 2000 years ago – to a new land (Israel), where she had to learn a new language (Hebrew) and rebuild her life.
Mazzig added that his grandmother is his anchor in life and the inspiration for all that he has accomplished.
Mali asked Mazzig about his ability to empathize with Palestinians. It was difficult to do, he answered. He got to know Palestinians, he recalled, during the Covid epidemic when he was serving as a medic with the Israel Defense Force and found himself responsible for helping Palestinians through that difficult time and transporting sick Palestinians to Israeli hospitals.
“Even though I fight so hard for Israel,” he observed, it doesn’t mean that I can’t feel empathy for anyone else.”
Mali asked Mazzig how October 7, 2023, changed him.
“I chose not to become a victim,” he said, “but rather to engage more with the world, bear witness, share our stories and talk about genocide. While I was actively advocating for Israel before October 7, I have been much more in demand since. I have become a lot more visible.
”I have found that a lot of people support us,” he continued. “They see what is happening and are on our side.”
On the other hand, he added, a lot of people don’t know anything about Israel. “It is a matter of education,” he said. “I encourage people to go to Israel and talk to Israelis.”
Mali’s last question was what Mazzig means when he writes that “I promise to love being Jewish ten times more than anyone hates me for it.” What does it mean to him to love and find joy and happiness in being Jewish”, she added?
It means cherishing our rich history, Mazzig responded, enjoying Shabbat dinners with family and friends, celebrating all of our holidays and traditions.
“The Jewish People have been through so much over the past 2000 years,” he said. “Many people have tried to destroy us, but we have survived. We are arisen from the ashes numerous time and continued to move forward. Not only are we still here but we have returned as an independent people living again in our ancestral homeland.”
Also addressing the audience at the Shaarey Zedek was Steven Shulman, the president and CEO of the Jewish Federations of Canada. Shulman heaped much praise on our Jewish community in Winnipeg.
“Winnipeg is special,” he noted, “not just in Canada but worldwide. Your CJA campaign continues to be the most successful in North America. You have an outstanding CEO (of the Jewish Federation of Winnipeg) in Jeff Lieberman, who is universally respected.”
He further praised Gray Academy and our community’s highly successful GrowWinnipeg campaign – which has attracted thousands of new families to our community over the past 25 years.
He noted that he was particularly impressed with how our community has come together to protest the biased Nakba exhibit at the Canadian Museum for Human Rights.
He also spoke of the many supporters that we have among non-Jewish Canadians – singling out, as an example, the police officer in Belleville who put his own life on the line protecting the city’s only Jewish congregation from a terrorist attack during yom tov services.
The last word went to Jeff Lieberman, who thanked all the members of our community who have contributed to the CJA campaign this year, as well as our many non-Jewish friends who continue to stand with Israel and the Jewish community.
Local News
Enrolment in videographer/photographer Jeff Gordon’s education programs growing exponentially
By MYRON LOVE When last I spoke with local videographer/photographer Jeff Gordon early last year, he had just launched his new training program for budding photographers and videographers. Now, about 20 months later, he is happy to report that his new course has grown well beyond his original expectations.
“My program has already graduated more than 100 students – with another four sessions beginning in September,” says the founder of JAG Videos and Photography. “I have recently introduced a new training program geared to organizations and businesses and have digitized my courses so that they can be accessed from anywhere in the world.”
What is unique about what Gordon is doing in that this is the only educational program that combines photography and video. “Up until now, the only options for anyone interested in learning the art of photography or making videos has been either Red River College or the University of Winnipeg,” Gordon pointed out in that earlier Post interview. “I recognized a niche here and my goal is to fill this gap.”
He launched his educational initiative in mid-January in his new studio behind his north River Heights home with three classes a week – one strictly for teenagers – over 16 weeks.
“The response exceeded my expectations,” he said in that earlier interview. “We sold out quickly and I have a waiting list. I am teaching the students everything I know about photographer and videography. The curriculum is easy to follow.”
Gordon’s interest in photography and videography – and teaching, he recalled, came about through his previous career as a musician. The graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, and later, Shaftesbury High School – began playing drums in high school.
After high school, he enrolled at the Los Angeles Music Academy. In 2006, he graduated from the jazz program at Grant MacEwan University in Edmonton. His professional credits include 16 years as a drummer with the Sarah Sommer Chai Folk Ensemble, and five years as a member of a touring band called “Driver.”
It was while performing with “Driver” that he began doing videography. “I have always been fascinated by technology,” Gordon said. “While on tour, I began making videos of our live concerts. I would set up four or five cameras to record the shows.”
In 2014, Gordon took the plunge and dove into photography and videography full time with the founding of JAG Videos and Photography. He started with weddings and gradually started to develop a commercial and corporate clientele. He reported that he does a lot of head shots for businesses. He has also done a number of TV spots for Global and Corus.
Gordon’s curriculum is his own creation, based on his experience and a previous training manual he wrote years ago for an entirely different group of students: drummers.
“I used to have as many as 40 students at a time,” he recalled. “I really enjoy teaching. I love expounding on subjects I am passionate about.”
Gordon’s first foray into teaching had a focus on helping businesses and organizations, government departments and agencies enhance their online presence.
“Increasingly, we are in a digital world,” he points out. “Businesses need staff who are adept at making videos and taking photographs. Companies need staff who are able to create videos for them to promote the business online. I can customize my training programs to the needs of my clients to create their own social media and marketing materials.”
Gordon notes that this outreach wasn’t initially part of his expansion plans. “I had people coming to me for this training because there is no one else providing this kind of education,” he observes.
Gordon’s major new development this fall is that he has built and launched a full digital version of his course – which he calls The JAG Creator Academy. “Going digital has opened the training up beyond Winnipeg and makes it available to people globally,” he points out.
“I developed a website, filmed all my tutorials and recorded the video,” he says.
“I even have a sponsor for it,” he adds. (That would be Evoto – an AI-powered photo editing software built specifically for professional photographers.)
The program is only available in English but, Gordon reports, there has been a lot of interest so far.
The next stage in the evolution and growth of Gordon’s move into education will be a program which will coach businesses on SEO (Search Engine Optimization) – and which will involve helping businesses access Google and get their name at the top of search results.
“SEO is what has helped my business stay at the top of Google (searches) and in demand all these years,” Gordon notes. “I am running ads for my new SEO programming on Facebook and Instagram. I am anticipating that I will draw clients from across Canada and the United States.”
While he is still in demand locally as a photographer and videographer, he notes, the education side has also become a full-blown business of its own and, he reports, he is looking to hire additional staff.
As well, he is continually adding new topics and courses to his offerings.
Readers who may be interested in contacting Jeff can find him through his website, which is www.jagvideos.com.
