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Rady JCC Executive Director Rob Berkowits on what the future holds for the Rady JCC

Rob Berkowits

By BERNIE BELLAN It’s been 17 months since most Rady JCC members have actually set foot in what had become the centre of Jewish life in Winnipeg. From time to time we’ve written about how Rady JCC Executive Director Rob Berkowits has been forced to pivot, then pivot again and again, as first, stringent lockdown measures were imposed in March 2020, then eased in June 2020, then reimposed again in the fall, and only recently eased again in July.

We noted in January this year that all Rady JCC employees had been laid off in the fall, save Rob himself, Zac Minuk, Director of Development, Partnerships & Communications, and two members of the finance department, Barry Miller and Victoria Morton. As well, no one in the Early Learning Centres has been laid off.
And, while expenses were drastically reduced as a result, the fact that memberships were frozen took a very heavy toll on the Rady JCC’s revenues: By the end of September 2020 it had $700,000 less in revenues than it had anticipated.
While a $700,000 grant from the federal government filled that particular hole, the Rady JCC was still faced with having to pay the Asper Campus monthly fees. On top of that the cancellation of the annual sports dinner for what has now been two consecutive years has only added to the pain of losing membership revenue.
Still, despite the challenges facing the Rady JCC, it did begin to offer programming online, starting with the ever popular Music ‘n Mavens series in January, as well as a Jewish Film Festival, and a program produced jointly with the Gwen Secter Centre titled “Familiar Faces”.

The summer period is generally a quiet one for the Rady JCC – except for the sounds of hundreds of kids enjoying day camp at the Asper Campus. When we read the farewell message announcing Assistant Executive Tamar Barr’s departure, however, we wondered whether the Rady JCC could ever return to being the beehive of activity it had been since the doors to the Asper Campus first opened in 1997. So, we contacted Rob Berkowits to ask him for an update as to what the future holds in store for the Rady JCC. We also wanted to know who, if anyone, could fill the very large shoes that Tamar Barr had filled for so many years.

We began by asking Rob: “When was it Tamar was let go? Was it in October?”
Rob: “She was placed on lay off. She was never ‘let go’. All our staff were also laid off.”
JP&N: “I asked you this before, but since Tamar was so heavily involved with the cultural component of the Rady JCC, why didn’t you try to emulate what other JCCs had done – for instance the Vancouver JCC?”
Rob: “Remind me again what they did in Vancouver.”
JP&N: “It was all online. They had a lot of game playing– Bridge, Mah Jong, exercise classes. They also had something called “Dinner and a Movie”. They had a monthly concert series, a musical trivia program, yoga, morning stretch. I remember talking to you about that back in January, but you pointed out that the Vancouver JCC was still charging members for memberships without having frozen any.”
Rob: “We didn’t have a platform to offer that kind of programming in the fall, but in December we brokered a partnership with the Asper Foundation and began offering programs like Music ‘n Mavens, the Jewish Film Festival, the Asper Jazz Performance series – and the program you participated in (‘Familiar Faces’), which we did together with the Gwen Secter Centre. We also began delivering at that time some online workouts, like yoga.
“All tallied, our virtual programming reached over 10,000 community members. Many people told us that it was our programming that allowed them to continue to feel connected to the Jewish community when so many of us were isolated at home. We offered all of our programming free of charge so no one felt left out.”

JP&N: “Gwen Secter has begun filling the void that I would have thought you might have wanted to fill – with their summer concert series. But they’re doing that in their parking lot – it’s a pretty small venue – can only hold 25 max. Did you ever consider doing something like that – say, a concert series outdoors at the Campus?”
Rob: “Not in the summertime. Traditionally the Rady respects the fact that Winnipeggers go to their cottages in the summer and the reason we offer members the opportunity to freeze their memberships in the summer is there are very few who wish to participate in summer programming.
“We are about to launch a drive-in event which will take place in August. Most of our programming in the summer time is directly related to the day camp program.
“We’re going to announce a roll out program for the fall, which will include Tarbut, the Jewish Business Network, weekly programming that will include parent and baby, fun zone, birthday parties. Of course, this will all be based on the guidelines about what we’re allowed to have.
“We do believe there will be a virtual element in what we have planned because there are seniors who will not be comfortable in coming in person to the centre. We also want to be respectful of the fact that this virtual age is here to stay and as borders reopen, many snowbirds will head south and the virtual content that we’ll be able to produce and deliver will be relevant to them.”

JP&N: “Talking about Tarbut – that would involve people sitting in close proximity in the Berney Theatre. I wonder how comfortable people are going to be doing that, especially when we’re being told to expect a fourth wave (of Covid) in the fall.
“But, you’re talking about programming. Who is designing the programs? This would have been something that would have fallen under Tamar’s rubric.”
Rob: “Laura Marjovsky’s a longtime program manager. We recalled Laura and she agreed to come back. Now she’s in the process of recalling other staff that would take on a variety of roles. The department will not be as large and as robust as it was previously, but it will still provide us with our ability to provide arts and cultural programming, as well as programming for seniors, for teens, tweens, families, newcomers, and individuals with various levels of physical and cognitive disabilities.”

JP&N: “Speaking bluntly, if Tamar were to say that she was willing to work – even on a limited basis, is that something you would consider?”
Rob: “I think that’s something more for Tamar to decide. Tamar made the decision that she wanted to pursue other things.”

JP&N: “I did have a conversation with her. I got the impression that Tamar, under the right circumstances, would be interested in coming back in some capacity. But the message you sent to members seemed to be pretty much a final good bye – effectively closing the door to her returning. Are you saying now that it (Tamar Barr returning to the Rady JCC) is something that you would not rule out?”
Rob: “Nothing is out of the question, I guess, but it’s not a focal point moving forward. Tamar has moved on permanently from the Rady. We are moving forward into this next era of a sustainable hybrid of virtual and in-person arts and cultural programming without her. We have no plans or intentions to work with her on any of this going forward and thank her for everything she did while she was here.”

JP&N: “I don’t want to make this the focal point of what I’m going to be writing, but I just got the impression from reading that farewell message to Tamar that it was “good bye Tamar”, but Tamar is still relatively young – and, quite frankly, there aren’t a lot of jobs out there for cultural programmers. I think that, if Tamar had her ‘druthers’, she’d rather be back at the Rady JCC.”
Rob: “I talked to Tamar about doing something to honour her years of service, and she seemed amicable to do that. But when do you do it so that you can do it justice?”

JP&N: “Switching gears – let’s talk about the exercise facility. You’re up to 50% capacity now – right? So what’s the response been?”
Rob: “The traffic is still slow upstairs, but to be honest I attribute that to it being summertime. Normally we see a significant number of people freeze their memberships for July and August, and we see increased traffic in the facility after the Labour Day long weekend – and we anticipate that’ll be the same.
“The traffic hasn’t been bad; I don’t want to give you that impression. It’s just not at a very high level right now.”

JP&N: “We were in a similar situation last summer, when attendance was way down – and you were expecting a healthy return of members in the fall – and then we got hit with a second wave in the fall – and that kiboshed everything again. I don’t want to be a purveyor of doom and gloom but you must be in such a terrible predicament. How do you plan when you don’t know what’s around the bend? Also, have you done any polling of members to ask how many are actually planning on coming back?”
Rob: “We’re in the process of doing that right now. There are many members whose memberships have lapsed, but we don’t think it’s an issue of their having left the Rady and they’re going somewhere else. Remember, we closed three different times – and reopened three different times. I think we’ll get a real sense of where we’re at (in terms of membership) after the Labour Day long weekend, but keep in mind the Jewish holidays are early this year.”

JP&N: “What about outreach to the community – with the newcomers to the community? Is that just too difficult to plan under these conditions?”
Rob: “We’re looking at various partnerships with Jewish Child and Family Service. I’ve already set up several meetings with Al (Benarroch, Executive Director of JCFS).
For youth, we’re going to bring back ‘Strictly Tweens’, ‘Kids at the J’, we’re going to do BBYO chapter programming again – which has continued on in a virtual manner. We’re going to bring back seniors’ programming – like Bridge and Mah Jong, the Stay Young Club, Active Living classes. We’re going to bring back the lecture lunch series – which is very popular with seniors.
“We’ll obviously offer a hybrid combination of in-person and virtual options for all these things. For inclusion, we’re going to offer ‘Fun and Fitness with Friends’. We’ll do another version of the Israel Asper Jazz series, the Israel International Film Festival.”
At the end of our conversation Rob told me that he would send me a more complete list of programs that the Rady JCC is planning to roll out for the fall. It turns out that he covered them all during our conversation at one point or another – except for birthday parties and Rosh Hashanah Outdoor Challah Bake (Sept. 2).

 

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Community leader Sheldon Zamick role model of perseverance despite life’s vicissitudes 

By MYRON LOVE For Sheldon Zamick, life is a marathon, not a sprint – and there is always more to learn. In a life marked by struggles, he has overcome adversity and written a story of success both in business and community leadership.
Over the years, he has given of his time and experience to a great variety of charitable organization – including the Jewish Federation, the CJA, the JNF, Canadian Associates of Ben-Gurion University of the Negev, the Canadian Magen David Adom, the Shaarey Zedek Synagogue (he is currently the Board’s finance chair), the Canadian Museum for Human Rights, Mount Carmel Clinic, the Variety Club, Muscular Dystrophy, Habitat for Humanity, Siloam Mission, and the Canadian Institute for the Blind. The most recent charitable organization that has benefited from his leadership has been the Lake Winnipeg Research Consortium.
He took on his most recent challenge as executive director of the Lake Winnipeg Research Consortium last year after stepping away from a 40-year career in real estate sales.  “This is a really big responsibility,” he says of taking the helm of the LWRC.
 
As noted on the LWRC webpage, the organization was founded in 1998 “to facilitate scientific research on Lake Winnipeg following evidence of water quality deterioration related to the 1997 Red River ‘Flood of the Century’. The LWRC was incorporated in Manitoba in 2001 and received charitable status in 2008”.
 
“Our organization does vital research in regard to Lake Winnipeg,” Zamick points out.  “Our 328-ton, 110-foot-long ship, the MV Namao – which celebrated its 50th birthday this past August (during which over 1200 supporters toured the boat)  in Gimli – is out regularly in the spring, summer and fall on Lake Winnipeg taking water samples. We provide the research platform for scientists to conduct research with regard to climate change and the state of the lake and fish population.  We offer science education year round, group tours and summer camp programs for kids.” 
He adds that the consortium works closely with many stakeholders, including the Universities of Manitoba and Winnipeg, and receives funding from the Winnipeg Foundation, the Canada Water Agency, Manitoba Hydro, the Manitoba Government, the City of Winnipeg, the town of  Gimli,  other municipalities and many individual donors.
 
“It has been great getting the opportunity to meet with various government officials, research partners and donors,” he says.
 
Sheldon Zamick is a role model demonstrating that an individual growing up in humble surroundings and having to deal with adverse circumstances can succeed in life.  He recalls how he had to go to work early in life – at the age of 12 –  to help support his family. “We moved around a lot when I was growing up in the North End  because my parents could never afford to buy their own home,” he recounts.  “That is what drew me to a career in real estate.”
 
His first job, he says, was peeling potatoes in the basement at Kelekis (a long gone North End Winnipeg restaurant which those of us of a certain age still fondly remember).  “I had to learn at an early age to be self-sufficient,” he notes.
 
In his university days, he worked part time as a corrrections officer – taking as many shifts he could get – at the Winnipeg Remand Centre.
 
He also demonstrated his leadership capacity at an early age.  At 17, he served as president of the USY chapter at the former Rosh Pina Synagogue (even though his parents couldn’t afford to be members of the shul).  

After graduating from the University of Manitoba with degrees in Economics and Psychology, he founded TV Facts Magazine, a free weekly TV and shopping guide which some readers may remember. “TV Facts was part of an international chain of publications,” he recounts. “I had to travel to New York to learn how to run a magazine. At our peak, we were putting out 50,000 copies a week – which were available in over 500 locations.”
It was in 1985 that Zamick pursued his interest in becoming a realtor – a profession in which he excelled.  Over 40 years as a realtor, he received numerous sales awards, also recognition for his leadership role in his profession and his numerous contributions to the wider community.  In the former field, he served for five years as a member of the Winnipeg Real Estate Board, including a term as treasurer and chairing the Government Relations committee.  
In 2013-14, he was elected as a director of the 120,000-member Canadian Real Estate Association.
Zamick was recruited into volunteering in the Jewish community, he notes, in the mid-1980s by Laurie Goldberg and the late Larry Rosenberg, who were co-chairs of the Federation’s Young Adult Division.   Sheldon subsequently served as co-chair –with Sid Halpern – of the 1987-88 Combined Jewish Appeal’s New Gifts Division. 
“We were responsible for contacting members of the community who hadn’t given for a long time,” he explains. “We were really successful in persuading many of  them to contribute to the campaign and (by extension) the community.”
That year, he and current outgoing Federation president Paula Parks were nominated to receive our community’s Young Leadership award. Zamick was presented with the Harry Silverberg Young Leader of Distinction Award by Nora Kaufman, the late Harry Silverberg’s daughter.
He later served as the CJA’s campaign director from 1989 to 1992.  “During the 1989-90 campaign – that included Operation Exodus (aimed to help Jews leave the dying Soviet Union) – we raised an extra $2 million- bringing in a total of $6-million that year.”
In 1992, Zamick was afflicted with a condition that might have derailed a lesser individual. He was diagnosed with Retinitis Pigmentosa, a condition that left him legally blind.   The ever resilient Zamick however took the diagnosis in stride.  In 2022, he told an online publication called “Slideshare” that, after the diagnosis, he chose to be thankful for what he had rather than focus on what he had lost.
He added that while legally blind, he still has some sight in certain lighting. “It is a unique way to live,” he told Slideshare,  “but you have to adapt to it and I haven’t let it stop me.”
He has been helped immensely by his longtime, supportive wife, Florence.
Typically, following his diagnosis, he threw himself into volunteering with the Canadian National Institute of the Blind. He served on the board of the CNIB for 16 years and was a leader in raising the funds one year – when the CNIB was facing government cutbacks.
Zamick is planning to retire from his current position at the end of this month. He says that he and Florence are looking forward to spending more time with family and friends, travelling –a pasttime they both enjoy, and getting together with their children – Natalie in Toronto and Steven and his wife Ally, along with granddaughters Isabella and  Mikayla in Montreal.
He is however, still open to new possibilities.  “You never know who might call next,” he observes.

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Local author Avra Love (yes, my daughter) scores three book deal with new Jersey-based Scribal Scion Publishing

By MYRON LOVE Avra Love’s first children’s book has just been released.  “Don’t Wake Mommy! A Story About Honouring Parents”  is part of a three-book deal that Avra signed with James Gershfield, the president of New Jersey-based Scribal Scion Publishing. The book focuses on Aaron, a Jewish little boy who loves his parents dearly and is always trying to please them.
In “Don’t Wake Mommy!”, Aaron is trying to be considerate of his mommy, who is trying to get some sleep.  So, when he discovers water leaking in the basement, he tries to deal with the problem himself – without having to wake his mother – with predictable results.
“Don’t Wake Mommy!” is Avra’s second published book. She published her first, a book of short stories called “Into the Junk Drawer and Other Stories” on Amazon in the spring of 2022. The book sold well – around 250 copies and received very positive comments from many of its readers.
“I have been writing for as long as i can remember,” she comments.  “Over the years, I have dabbled in prose and poetry, short stories and longer pieces.”
She began writing the stories that make up “Into the Junk Drawer” shortly after giving birth to her son, Ares, in late 2021.  The book consists of a collection of 35 stories – each two to three pages long and each with a moral or a twist at the end.
She became aware of James Gershfield in the summer of 2024 after I wrote a couple of stories about him in the Jewish Post about biographies he had written about his parents, former Winnipeggers Rabbi Edward and Toby Gershfield.  His mother was a granddaughter of the late revered Rabbi Israel Kahanovitch.
James Gershfield published both books through Scribal Scion Publishing, which he founded two years after retiring from a 40-year career as a software developer. Scribal Scion Publishing focuses on Jewish books that inspire and comfort. Genres include memoir, biography, religion, and comfort for mourners, as well as children’s books.
In a comment to Avra, Gershfield wrote that “I think you have a great talent for coming up with fun stories for kids – stories that also teach some valuable lessons”.
Avra reports that she wrote the draft of “Don’t Wake Mommy!” several years ago.  “Working with James, I learned a lot about the unique features of writing children’s stories. While the process (of publishing) took longer than I expected, I am very happy with the final result.”
She notes that the second book in the series – “Taking Care of Mommy” – should be out next year and  the third ,‘”Aaron’s Buried Treasure” – the year after that.  In the meantime, she has another group of short stories almost ready for publication and is working on a Chanukah craft fair murder mystery.
“Don’t Wake Mommy!” is available online at Amazon or you can call 204 334-4961 to get your copy.

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Lifelong friend of Israel and the Jewish people John Plantz is the epitome of humility

Irene & John Plantz

By MYRON LOVE In the Torah, the prophet Micah, asks the question: “O man. What does the Lord require of you?” to which the Lord responds: “to act justly and to love mercy and to walk humbly with your God.”
 
John  Plantz tries to live those precepts every day.  Though recently retired as the Christian Friends of Israel’s director, the lifelong supporter of Israel and our local Jewish community has been and remains actively involved as a volunteer in several of our institutions, among them Canadian Magen David Adom, Friends of JNF Canada, Canadian Associates of Ben-Gurion University of the Negev, Canadian Friends of Haifa University, Leket Canada, Operation Lifeshield, and the Jewish Foundation of Manitoba. (He and his wife, Irene, were Endowment Book of life singers a few years back.)
 
I first met John Plantz more than 25 years ago when I joined the board of the old Jewish Public Library; he was the volunteer librarian back then – and he told me his story.
 
His first encounters with Jews came while he was growing up near the former Jewish farm colony at Camper – about a two hour drive northwest of Winnipeg.  “It was one of the Baron Hirsch farm colonies,” he recalled.  (Hirsch started several Jewish farm colonies in Western Canada and Argentina in the late 19th and early 20th centuries.)  When I was a kid, there were still a lot of Jewish families in the area.”
 
Post high school Plantz found himself adrift – unsure of what he wanted to do with his life.  He worked in construction for a time, tried joining the RCMP (but they weren’t taking on any new recruits at that time) – and contemplated going to university. He also thought about playing professional baseball.
 
Then he heard about an evangelical bible school – Briercrest College and Seminary – in west central Saskatchewan, and applied for admission. He says that he was initially attracted to the institution because of its sports program. However, he also found himself becoming increasingly interested in the Bible and became a devout  Christian.  His experience at Briercrest further fostered his passion for Israel.

In 1979, he graduated with a Bachelor of Religious Education and a teaching certificate. In 1983, John married Irene Plett. He recalls that, at the reception, he suddenly leaned over to his new bride and said, “One day, I’m going to Israel.”
 
From 1978 to1988, he worked as a youth pastor and as a “circuit preacher” in northern Manitoba and Saskatchewan. In 1989 he decided to go back to school, to attend Briercrest Seminary to obtain his Masters of Ministry with studies in archaeology in Israel.

“As I studied the Bible more intently,” he recalls, “one of my professors suggested that if I really wanted to understand the Bible better, I should hear it taught from a Jewish perspective.”
 
To that end, in 1991, he began attending the Beth Jacob Synagogue in Regina. He went to Shabbat services regularly for a year and became friendly with the rabbi.  One day, after Shabbat service, the Rabbi asked him if he was Jewish because he had a Jewish friend with the same last name.
“My plans to visit Israel were already in the works,” he says, “and so I tucked this away as something I should pursue while there.”
 
In Israel that first time – the first of many visits to Israel – 28 at last count –  he took archaeology courses at the Hebrew University and went on some digs.  He also looked into his surname and found that it was a Hungarian Jewish name.
 
When he returned to Canada, he asked his grandfather, Ralph Plantz, whether he was, in fact, Jewish, his grandfather acknowledged that he did have Jewish ancestry.  When John asked why his grandfather had never mentioned it before, the response was that no one asked.
 
“My ‘zaida’ (which is how John now refers to his late grandfather) always encouraged us to treat Jewish people with respect,” John notes.
 
While still a devoted Christian, he says that he does consider himself Jewish.
 
After coming back from Israel that first time John began volunteering with Christian Friends of Israel.  He also began volunteering at the old Jewish Public Library.
 
“I loved being at the library,” he reminisces. “I had studied both Hebrew and Yiddish so I could work comfortably with the collection.”
 
He speaks fondly about some of the regulars who visited the library. “I learned a lot from them,” he says.
 
He remembers the late Noach Witman in particular.  “Noach was one of the kindest men I have ever known,” he says. 
 
(Witman was the founder and long time host of the Jewish radio hour Sunday afternoons – which is still on the air every Sunday from 1:30 to 2:30 on CHJS radio 810 on the am dial.)
 
During that time, Plantz began to attend north Winnipeg synagogues on Shabbat and volunteer for a number of Winnipeg-based Israel fundraising organizations.
 
In 2018, he assumed the role of Manitoba Director of Christian Friends of Israel, a position he just retired from at the end of August.  He declares however, that he will continue to work on behalf of Israel and the Jewish people as long as he is able.
 
He is proud to report that his seven children all share his and Irene’s passion for the Children of Israel and all helped out at the Jewish Public Library.  “All five of my sons took Yiddish lessons and one of my daughters studied Hebrew,” he says.
 
Plantz quotes the Prophet Jeremiah as declaring that  – to paraphrase – as long as the sun, the moon and the stars are in the sky, “the seed of Israel shall not cease from being a nation before me”.
 
“And so must be our love for the Jewish People and Israel,” Plantz concludes.     

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