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Rady JCC Executive Director Rob Berkowits on what the future holds for the Rady JCC
By BERNIE BELLAN It’s been 17 months since most Rady JCC members have actually set foot in what had become the centre of Jewish life in Winnipeg. From time to time we’ve written about how Rady JCC Executive Director Rob Berkowits has been forced to pivot, then pivot again and again, as first, stringent lockdown measures were imposed in March 2020, then eased in June 2020, then reimposed again in the fall, and only recently eased again in July.
We noted in January this year that all Rady JCC employees had been laid off in the fall, save Rob himself, Zac Minuk, Director of Development, Partnerships & Communications, and two members of the finance department, Barry Miller and Victoria Morton. As well, no one in the Early Learning Centres has been laid off.
And, while expenses were drastically reduced as a result, the fact that memberships were frozen took a very heavy toll on the Rady JCC’s revenues: By the end of September 2020 it had $700,000 less in revenues than it had anticipated.
While a $700,000 grant from the federal government filled that particular hole, the Rady JCC was still faced with having to pay the Asper Campus monthly fees. On top of that the cancellation of the annual sports dinner for what has now been two consecutive years has only added to the pain of losing membership revenue.
Still, despite the challenges facing the Rady JCC, it did begin to offer programming online, starting with the ever popular Music ‘n Mavens series in January, as well as a Jewish Film Festival, and a program produced jointly with the Gwen Secter Centre titled “Familiar Faces”.
The summer period is generally a quiet one for the Rady JCC – except for the sounds of hundreds of kids enjoying day camp at the Asper Campus. When we read the farewell message announcing Assistant Executive Tamar Barr’s departure, however, we wondered whether the Rady JCC could ever return to being the beehive of activity it had been since the doors to the Asper Campus first opened in 1997. So, we contacted Rob Berkowits to ask him for an update as to what the future holds in store for the Rady JCC. We also wanted to know who, if anyone, could fill the very large shoes that Tamar Barr had filled for so many years.
We began by asking Rob: “When was it Tamar was let go? Was it in October?”
Rob: “She was placed on lay off. She was never ‘let go’. All our staff were also laid off.”
JP&N: “I asked you this before, but since Tamar was so heavily involved with the cultural component of the Rady JCC, why didn’t you try to emulate what other JCCs had done – for instance the Vancouver JCC?”
Rob: “Remind me again what they did in Vancouver.”
JP&N: “It was all online. They had a lot of game playing– Bridge, Mah Jong, exercise classes. They also had something called “Dinner and a Movie”. They had a monthly concert series, a musical trivia program, yoga, morning stretch. I remember talking to you about that back in January, but you pointed out that the Vancouver JCC was still charging members for memberships without having frozen any.”
Rob: “We didn’t have a platform to offer that kind of programming in the fall, but in December we brokered a partnership with the Asper Foundation and began offering programs like Music ‘n Mavens, the Jewish Film Festival, the Asper Jazz Performance series – and the program you participated in (‘Familiar Faces’), which we did together with the Gwen Secter Centre. We also began delivering at that time some online workouts, like yoga.
“All tallied, our virtual programming reached over 10,000 community members. Many people told us that it was our programming that allowed them to continue to feel connected to the Jewish community when so many of us were isolated at home. We offered all of our programming free of charge so no one felt left out.”
JP&N: “Gwen Secter has begun filling the void that I would have thought you might have wanted to fill – with their summer concert series. But they’re doing that in their parking lot – it’s a pretty small venue – can only hold 25 max. Did you ever consider doing something like that – say, a concert series outdoors at the Campus?”
Rob: “Not in the summertime. Traditionally the Rady respects the fact that Winnipeggers go to their cottages in the summer and the reason we offer members the opportunity to freeze their memberships in the summer is there are very few who wish to participate in summer programming.
“We are about to launch a drive-in event which will take place in August. Most of our programming in the summer time is directly related to the day camp program.
“We’re going to announce a roll out program for the fall, which will include Tarbut, the Jewish Business Network, weekly programming that will include parent and baby, fun zone, birthday parties. Of course, this will all be based on the guidelines about what we’re allowed to have.
“We do believe there will be a virtual element in what we have planned because there are seniors who will not be comfortable in coming in person to the centre. We also want to be respectful of the fact that this virtual age is here to stay and as borders reopen, many snowbirds will head south and the virtual content that we’ll be able to produce and deliver will be relevant to them.”
JP&N: “Talking about Tarbut – that would involve people sitting in close proximity in the Berney Theatre. I wonder how comfortable people are going to be doing that, especially when we’re being told to expect a fourth wave (of Covid) in the fall.
“But, you’re talking about programming. Who is designing the programs? This would have been something that would have fallen under Tamar’s rubric.”
Rob: “Laura Marjovsky’s a longtime program manager. We recalled Laura and she agreed to come back. Now she’s in the process of recalling other staff that would take on a variety of roles. The department will not be as large and as robust as it was previously, but it will still provide us with our ability to provide arts and cultural programming, as well as programming for seniors, for teens, tweens, families, newcomers, and individuals with various levels of physical and cognitive disabilities.”
JP&N: “Speaking bluntly, if Tamar were to say that she was willing to work – even on a limited basis, is that something you would consider?”
Rob: “I think that’s something more for Tamar to decide. Tamar made the decision that she wanted to pursue other things.”
JP&N: “I did have a conversation with her. I got the impression that Tamar, under the right circumstances, would be interested in coming back in some capacity. But the message you sent to members seemed to be pretty much a final good bye – effectively closing the door to her returning. Are you saying now that it (Tamar Barr returning to the Rady JCC) is something that you would not rule out?”
Rob: “Nothing is out of the question, I guess, but it’s not a focal point moving forward. Tamar has moved on permanently from the Rady. We are moving forward into this next era of a sustainable hybrid of virtual and in-person arts and cultural programming without her. We have no plans or intentions to work with her on any of this going forward and thank her for everything she did while she was here.”
JP&N: “I don’t want to make this the focal point of what I’m going to be writing, but I just got the impression from reading that farewell message to Tamar that it was “good bye Tamar”, but Tamar is still relatively young – and, quite frankly, there aren’t a lot of jobs out there for cultural programmers. I think that, if Tamar had her ‘druthers’, she’d rather be back at the Rady JCC.”
Rob: “I talked to Tamar about doing something to honour her years of service, and she seemed amicable to do that. But when do you do it so that you can do it justice?”
JP&N: “Switching gears – let’s talk about the exercise facility. You’re up to 50% capacity now – right? So what’s the response been?”
Rob: “The traffic is still slow upstairs, but to be honest I attribute that to it being summertime. Normally we see a significant number of people freeze their memberships for July and August, and we see increased traffic in the facility after the Labour Day long weekend – and we anticipate that’ll be the same.
“The traffic hasn’t been bad; I don’t want to give you that impression. It’s just not at a very high level right now.”
JP&N: “We were in a similar situation last summer, when attendance was way down – and you were expecting a healthy return of members in the fall – and then we got hit with a second wave in the fall – and that kiboshed everything again. I don’t want to be a purveyor of doom and gloom but you must be in such a terrible predicament. How do you plan when you don’t know what’s around the bend? Also, have you done any polling of members to ask how many are actually planning on coming back?”
Rob: “We’re in the process of doing that right now. There are many members whose memberships have lapsed, but we don’t think it’s an issue of their having left the Rady and they’re going somewhere else. Remember, we closed three different times – and reopened three different times. I think we’ll get a real sense of where we’re at (in terms of membership) after the Labour Day long weekend, but keep in mind the Jewish holidays are early this year.”
JP&N: “What about outreach to the community – with the newcomers to the community? Is that just too difficult to plan under these conditions?”
Rob: “We’re looking at various partnerships with Jewish Child and Family Service. I’ve already set up several meetings with Al (Benarroch, Executive Director of JCFS).
For youth, we’re going to bring back ‘Strictly Tweens’, ‘Kids at the J’, we’re going to do BBYO chapter programming again – which has continued on in a virtual manner. We’re going to bring back seniors’ programming – like Bridge and Mah Jong, the Stay Young Club, Active Living classes. We’re going to bring back the lecture lunch series – which is very popular with seniors.
“We’ll obviously offer a hybrid combination of in-person and virtual options for all these things. For inclusion, we’re going to offer ‘Fun and Fitness with Friends’. We’ll do another version of the Israel Asper Jazz series, the Israel International Film Festival.”
At the end of our conversation Rob told me that he would send me a more complete list of programs that the Rady JCC is planning to roll out for the fall. It turns out that he covered them all during our conversation at one point or another – except for birthday parties and Rosh Hashanah Outdoor Challah Bake (Sept. 2).
Local News
Jewish Child and Family Service helped over 1800 families in 2025
By BERNIE BELLAN Jewish Child and Family Service will be entering the 75th year of its existence in 2027.
With a budget over $4,300,000, JCFS is also the largest beneficiary of funding from the Jewish Federation of the 12 Winnipeg Jewish community agencies that are beneficiaries of the Federation. (To see a list of the 12 agencies go to Funding for Beneficiary Agencies.)
Its impact has grown over the years as JCFS has expanded its horizon, continually adding to the many services it provides. During the JCFS’s Annual General Meeting, held in the Seniors’ Lounge of the Asper Campus on Tuesday evening, June 23, the important role that JCFS plays in the lives of so many members of the Jewish community – also a significant number of non-Jews as well, various speakers cited the many ways in which JCFS has continued to have such a huge impact.
With total revenues of $4,325,160 in fiscal year 2025 (which ended March 31, 2026), but slightly fewer expenses, JCFS not only delivered a wide gamut of services, it managed to deliver those services without incurring a deficit in 2025, despite some significant financial challenges.
As outgoing Board Chair Elana Grinshteyn observed, JCFS had to navigate some major reductions in funding, including a cut in funding from the federal government to the tune of $100,000, plus the loss of funding from the Claims Conference, which had provided support for Holocaust survivors.
Yet, despite those setbacks in funding, Grinshtein reported, “Together, we insured that services remained intact.
“We increased access to interest free loans,” she noted, “doubling” the amount that had been allocated in 2024.
And, amidst the ever-increasing demand for services, “JCFS has continued to navigate space limitations,” Grinshteyn noted. (I should note that as far back as 2019 I reported in an interview I had conducted with JCFS CEO Al Benarroch about the JCFS’s dire need for more space. Here is an excerpt from what Benarroch had to say about the JCFS’s need for more room back in 2019: “…we’ve been looking for roughly 3,000 more square feet of space. We have a footprint right now of roughly 5,000 square feet for over 40 staff. We’ve given up a board room here. It’s been taken over by older adult service staff. We have a conference room which is adjacent to the board room; we’ve moved two staff in there.
“Yesterday I gave up my office for the entire morning so that staff could interview clients.
“We need to relieve the pressure we’re facing right now – yet alone plan for expanding and growing.
“Whatever space we’d be looking at would be temporary. It’s now 22 years that we’ve been in this facility. The campus has taken over squash courts, it’s taken over a museum – internally, to accommodate the growth in services. Maybe it’s time now to look at growing outside this building…”
As the saying goes: “Plus ça change, plus c’est la même chose.” (That’s me, trying to impress.)
While I tried to take notes during Al Benarroch’s CEO report, I realized following his remarks that there was so much important information conveyed, also a slew of statistics, that it might be more helpful to reprint a good portion of what he said verbatim, so I asked Al to send me a copy of his remarks. (That’s one of the nice things about writing on a website. There’s an infinite amount of room to print the kind of stuff that nerds like me pretend to read.)
During his CEO’s report, Benarroch enumerated the many challenges JCFS encountered in 2025.
Among those challenges, Benarroch noted, were:
• The rising and high cost of living
• Food insecurity
• Housing issues
• Our aging population demographics
• The complex needs of our newcomer families
• The increasingly complex needs in mental health & youth mental health
Yet, despite all those challenges, Benarroch said, “As always… we rose to meet those head on, and with the support of our community.”
In particular, Benarroch cited the support of the Jewish Federation, which contributed $948,800 to JCFS in 2025. (The largest portion of JCFS funding, by the way came from the Province: over $1,100,000.)
Fundraising also played a significant role in contributing to JCFS revenues, with almost $700,000 raised through that route, including direct donations of over $320,000 and bequests over $40,000.
As Benarroch noted, “Every year, we look forward with hope that it will be a quiet year.
“Well, if that’s the case, we are in the wrong business.
“We happen to be in the reflect, respond and pivot business.
“This is the nature of the human existence.”
Benarroch went on to add some more statistics about how JCFS played such a pivotal role in the lives of so many people. In 2025 JCFS:
• Served 1,800 client households – impacting almost 5,000 people.
• Assisted 15 foster children.
• Served 70 families in Child Welfare….
“But what is even more important is that we assisted 90 children that remained at home with their families,” Benarroch said.
The year 2025 also saw the inauguration of what is known as the “Asper Empowerment Program”, through which:
• 311 clients were assisted (including Passover Assistance)
• $80,000 was disbursed in financial assistance
• Over $20,000 was given out in interest-free loans.
• 6,500 kg of food were disbursed
In the area of mental health and counselling services, Benarroch noted that JCFS:
• Supported over 50 adults with mental health challenges
• Our Friday Mental Health Wellness Group participants took part in 22 group activities or outings
• We support some 20 individuals and families impacted by addictions through individual and group services.
• We delivered almost 1,100 counselling sessions, over half of which were subsidized on our sliding scale.
• We continued to support individuals, families, and partner Jewish organizations with the ongoing emotional impacts of the war in Israel and high levels of global antisemitism.
In the area of support for older adults, JCFS served over 250 seniors including:
• 70 newcomer seniors
• 50 seniors living with mental health differences
• 65 Holocaust Survivors (including celebrating “25 years of our Holocaust Survivor Drop-in Group, a partnership with the Gwen Secter Creative Living Centre.”)
In the area of settlement services, JCFS:
• Welcomed almost 80 new families
• Almost 50 families from Israel, seeking reprieve from the ongoing stresses and pressures of the war.
Benarroch noted that “These families are dealing with the deep trauma of displacement, having lived under constant stress, fear and the ensuing post-traumatic impact, family and parenting challenges as a result, emotional exhaustion, financial strain, and more.
“Thanks to the Jewish Foundation of Manitoba, we hired a trained specialized support worker, with a background in therapy, to help these families cope, adjust, and receive much needed emotional supports.”
Benarroch went on to describe many more initiatives in which JCFS was engaged in 2025, but I want to return to the retirement of Elena Grinshteyn from the Board of JCFS after nine years serving on the Board, including the last two as Chair. Grinshteyn will be succeed by Bradley Abells, who has been on the Board since 2021. In his remarks, Abells noted that he is an actuary at Canada Life and that he first joined the Board when his particular expertise as an actuary proved extremely helpful in helping to solve a problem that had arisen, and he found the experience so rewarding he decided to remain on the Board ever since .
Also on the Board is Michael Schacter, who is returning as Treasurer and who looks the way you’d expect a finance guy to look.
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Jewish Foundation’s asset base surpasses $200 million for first time
By BERNIE BELLAN The Jewish Foundation of Manitoba continues to show stellar growth – having achieved total assets over $200 million in the 2025 fiscal year (a 7.4% increase from the 2024 fiscal year), also having distributed $8.2 million in grants during the year.
Those were among the highlights reported at the JFM’s Annual General Meeting, held Wednesday evening July 18, in the multipurpose room of the Asper Campus.
JFM CEO John Diamond noted that one of the most successful aspects of the year just past was the launch of what is known as “Fund Match II” which, he explained, is “building on the success of the original FundMatch project introduced in 2012.”
Under the terms of the new Fund Match program 18 initial organizations that created endowments with a combined value of $689,388 at the JFM benefitted from matching funds of $178,000 that were added to those endowments, with an additional four other organizations having joined in the program during the course of the year.
Other highlights (which can all be perused in the JFM’s annual report, available simply by going to the JFM website) include the JFM having “awarded 72 scholarships and academic awards totalling $230,759.”
JFM Board treasurer Bruce Caplan also spoke of some other notable achievements of the JFM in 2025, including a 12.64% return on investments and $4.27 million in new contributions.
The AGM also saw a number of changes to the composition of the board. Most notable among them is the retirement of Dan Blankstein as Board Chair – after having served two two-year terms, to be succeeded by Dafna Shore.
Also, the current longest-serving member of the board, Bonnie Cham, is retiring from the board after having served on it for 13 years, including three terms as Chair.
One other significant retirement announced at the AGM was that of Chief Financial Officer Ian Barnes – who will be retiring in December after 26 years as CFO During his remarks to the audience Barnes noted that “When I arrived at the Foundation, the assets were $29 million.” As noted, that figure has now grown to $200 million.
He also noted that “Since the Foundation was established in 1964, total grants and
distributions are $113.6 million.”
Barnes paid tribute to the three Chief Executive Officers with whom he worked: David Cohen, Marsha Cowan, and John Diamond. With regard to Marsha Cowan, Barnes said that “Marsha taught me about business – and how to dress!” (Barnes will be succeeded as CFO by Lynda Joyal.)
One of the annual customs of the JFM AGM is to thank the JFM staff – and to announce how many years each staff member has served at the JFM. While there are a number of individuals who have been with the JFM for a fairly long time, no one comes close to Patti Boorman, Director of Administration, who has been with the JFM for 37 years.
Among the largest new grants given by the JFM in 2025 were: a grant of $122,000 to the Asper Jewish Community Campus, Gray Academy of Jewish Education and Rady JCC to support the construction of a “new accessible outdoor play structure, ensuring safe, inclusive play for children and families; a grant of $150,000 to the Simkin Centre for the hiring a Volunteer Engagement Specialist – a three-year project to modernize volunteer programs and enhance resident, family, and intergenerational involvement.
Among the leading recipients of distributions from donor-recommend endowment funds – all of which had received grants in the past were:
The Jewish Heritage Centre of Western Canada $149,618
Rady JCC 154,746
Gray Academy 168,535
Canadian Associates of Ben-Gurion University 163,488
Jewish Child & Family Service 447,471
Simkin Centre 858,654
Asper Campus 431,099
Combined Jewish Appeal 907,688
Jewish Federation of Winnipeg 531,076
Note: A number of the above organizations also received community impact grants – which are one-time grants given for special purposes.
