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Rady JCC Executive Director Rob Berkowits on what the future holds for the Rady JCC

Rob Berkowits

By BERNIE BELLAN It’s been 17 months since most Rady JCC members have actually set foot in what had become the centre of Jewish life in Winnipeg. From time to time we’ve written about how Rady JCC Executive Director Rob Berkowits has been forced to pivot, then pivot again and again, as first, stringent lockdown measures were imposed in March 2020, then eased in June 2020, then reimposed again in the fall, and only recently eased again in July.

We noted in January this year that all Rady JCC employees had been laid off in the fall, save Rob himself, Zac Minuk, Director of Development, Partnerships & Communications, and two members of the finance department, Barry Miller and Victoria Morton. As well, no one in the Early Learning Centres has been laid off.
And, while expenses were drastically reduced as a result, the fact that memberships were frozen took a very heavy toll on the Rady JCC’s revenues: By the end of September 2020 it had $700,000 less in revenues than it had anticipated.
While a $700,000 grant from the federal government filled that particular hole, the Rady JCC was still faced with having to pay the Asper Campus monthly fees. On top of that the cancellation of the annual sports dinner for what has now been two consecutive years has only added to the pain of losing membership revenue.
Still, despite the challenges facing the Rady JCC, it did begin to offer programming online, starting with the ever popular Music ‘n Mavens series in January, as well as a Jewish Film Festival, and a program produced jointly with the Gwen Secter Centre titled “Familiar Faces”.

The summer period is generally a quiet one for the Rady JCC – except for the sounds of hundreds of kids enjoying day camp at the Asper Campus. When we read the farewell message announcing Assistant Executive Tamar Barr’s departure, however, we wondered whether the Rady JCC could ever return to being the beehive of activity it had been since the doors to the Asper Campus first opened in 1997. So, we contacted Rob Berkowits to ask him for an update as to what the future holds in store for the Rady JCC. We also wanted to know who, if anyone, could fill the very large shoes that Tamar Barr had filled for so many years.

We began by asking Rob: “When was it Tamar was let go? Was it in October?”
Rob: “She was placed on lay off. She was never ‘let go’. All our staff were also laid off.”
JP&N: “I asked you this before, but since Tamar was so heavily involved with the cultural component of the Rady JCC, why didn’t you try to emulate what other JCCs had done – for instance the Vancouver JCC?”
Rob: “Remind me again what they did in Vancouver.”
JP&N: “It was all online. They had a lot of game playing– Bridge, Mah Jong, exercise classes. They also had something called “Dinner and a Movie”. They had a monthly concert series, a musical trivia program, yoga, morning stretch. I remember talking to you about that back in January, but you pointed out that the Vancouver JCC was still charging members for memberships without having frozen any.”
Rob: “We didn’t have a platform to offer that kind of programming in the fall, but in December we brokered a partnership with the Asper Foundation and began offering programs like Music ‘n Mavens, the Jewish Film Festival, the Asper Jazz Performance series – and the program you participated in (‘Familiar Faces’), which we did together with the Gwen Secter Centre. We also began delivering at that time some online workouts, like yoga.
“All tallied, our virtual programming reached over 10,000 community members. Many people told us that it was our programming that allowed them to continue to feel connected to the Jewish community when so many of us were isolated at home. We offered all of our programming free of charge so no one felt left out.”

JP&N: “Gwen Secter has begun filling the void that I would have thought you might have wanted to fill – with their summer concert series. But they’re doing that in their parking lot – it’s a pretty small venue – can only hold 25 max. Did you ever consider doing something like that – say, a concert series outdoors at the Campus?”
Rob: “Not in the summertime. Traditionally the Rady respects the fact that Winnipeggers go to their cottages in the summer and the reason we offer members the opportunity to freeze their memberships in the summer is there are very few who wish to participate in summer programming.
“We are about to launch a drive-in event which will take place in August. Most of our programming in the summer time is directly related to the day camp program.
“We’re going to announce a roll out program for the fall, which will include Tarbut, the Jewish Business Network, weekly programming that will include parent and baby, fun zone, birthday parties. Of course, this will all be based on the guidelines about what we’re allowed to have.
“We do believe there will be a virtual element in what we have planned because there are seniors who will not be comfortable in coming in person to the centre. We also want to be respectful of the fact that this virtual age is here to stay and as borders reopen, many snowbirds will head south and the virtual content that we’ll be able to produce and deliver will be relevant to them.”

JP&N: “Talking about Tarbut – that would involve people sitting in close proximity in the Berney Theatre. I wonder how comfortable people are going to be doing that, especially when we’re being told to expect a fourth wave (of Covid) in the fall.
“But, you’re talking about programming. Who is designing the programs? This would have been something that would have fallen under Tamar’s rubric.”
Rob: “Laura Marjovsky’s a longtime program manager. We recalled Laura and she agreed to come back. Now she’s in the process of recalling other staff that would take on a variety of roles. The department will not be as large and as robust as it was previously, but it will still provide us with our ability to provide arts and cultural programming, as well as programming for seniors, for teens, tweens, families, newcomers, and individuals with various levels of physical and cognitive disabilities.”

JP&N: “Speaking bluntly, if Tamar were to say that she was willing to work – even on a limited basis, is that something you would consider?”
Rob: “I think that’s something more for Tamar to decide. Tamar made the decision that she wanted to pursue other things.”

JP&N: “I did have a conversation with her. I got the impression that Tamar, under the right circumstances, would be interested in coming back in some capacity. But the message you sent to members seemed to be pretty much a final good bye – effectively closing the door to her returning. Are you saying now that it (Tamar Barr returning to the Rady JCC) is something that you would not rule out?”
Rob: “Nothing is out of the question, I guess, but it’s not a focal point moving forward. Tamar has moved on permanently from the Rady. We are moving forward into this next era of a sustainable hybrid of virtual and in-person arts and cultural programming without her. We have no plans or intentions to work with her on any of this going forward and thank her for everything she did while she was here.”

JP&N: “I don’t want to make this the focal point of what I’m going to be writing, but I just got the impression from reading that farewell message to Tamar that it was “good bye Tamar”, but Tamar is still relatively young – and, quite frankly, there aren’t a lot of jobs out there for cultural programmers. I think that, if Tamar had her ‘druthers’, she’d rather be back at the Rady JCC.”
Rob: “I talked to Tamar about doing something to honour her years of service, and she seemed amicable to do that. But when do you do it so that you can do it justice?”

JP&N: “Switching gears – let’s talk about the exercise facility. You’re up to 50% capacity now – right? So what’s the response been?”
Rob: “The traffic is still slow upstairs, but to be honest I attribute that to it being summertime. Normally we see a significant number of people freeze their memberships for July and August, and we see increased traffic in the facility after the Labour Day long weekend – and we anticipate that’ll be the same.
“The traffic hasn’t been bad; I don’t want to give you that impression. It’s just not at a very high level right now.”

JP&N: “We were in a similar situation last summer, when attendance was way down – and you were expecting a healthy return of members in the fall – and then we got hit with a second wave in the fall – and that kiboshed everything again. I don’t want to be a purveyor of doom and gloom but you must be in such a terrible predicament. How do you plan when you don’t know what’s around the bend? Also, have you done any polling of members to ask how many are actually planning on coming back?”
Rob: “We’re in the process of doing that right now. There are many members whose memberships have lapsed, but we don’t think it’s an issue of their having left the Rady and they’re going somewhere else. Remember, we closed three different times – and reopened three different times. I think we’ll get a real sense of where we’re at (in terms of membership) after the Labour Day long weekend, but keep in mind the Jewish holidays are early this year.”

JP&N: “What about outreach to the community – with the newcomers to the community? Is that just too difficult to plan under these conditions?”
Rob: “We’re looking at various partnerships with Jewish Child and Family Service. I’ve already set up several meetings with Al (Benarroch, Executive Director of JCFS).
For youth, we’re going to bring back ‘Strictly Tweens’, ‘Kids at the J’, we’re going to do BBYO chapter programming again – which has continued on in a virtual manner. We’re going to bring back seniors’ programming – like Bridge and Mah Jong, the Stay Young Club, Active Living classes. We’re going to bring back the lecture lunch series – which is very popular with seniors.
“We’ll obviously offer a hybrid combination of in-person and virtual options for all these things. For inclusion, we’re going to offer ‘Fun and Fitness with Friends’. We’ll do another version of the Israel Asper Jazz series, the Israel International Film Festival.”
At the end of our conversation Rob told me that he would send me a more complete list of programs that the Rady JCC is planning to roll out for the fall. It turns out that he covered them all during our conversation at one point or another – except for birthday parties and Rosh Hashanah Outdoor Challah Bake (Sept. 2).

 

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Local News

Former Winnipegger Adam Druxman living the Hollywood  dream

By MYRON LOVE A dwindling number of Post readers may still remember the song “You Ought to be in Pictures.”  Adam Druxman may not be in “pictures,” but his life’ s work is the next best thing.  For almost 40 years, the former Winnipegger has had the privilege of being behind the camera helping to make magic happen.
“I always loved the movies,” says the son of the late George Druxman and the recently deceased Joan Druxman. But, growing up in Winnipeg (Old Tuxedo largely),” he recalls, “the prospect of actually having a career in movies in the ‘80s was quite a reach.”
As a young adult, the closest Druxman came to the movie business was working for Adi’s Video Shoppe (which most of us of an older generation will no doubt remember).  Ultimately, it was a chance exposure to the Winnipeg Film Group that turned out to be his entry into film production.
The young, aspiring filmmaker signed up in 1988 to take a course in filmmaking – through the WFG – with acclaimed Winnpeg-based filmmaker John Paisz.
“From John, I learned to write, shoot and edit a film,” Druxman recalls.  “At that moment, I knew this is what I wanted to do.”
With a grant from the National Film Board of Canada and the WFG, the young filmmaker created a five-minute film called “The Guinea Pig Age,” a satirical look at how humans have become test subjects for products and the environment.
The next evolution in Druxman’s pursuit came in 1989 with a move to Toronto where he hoped to enrol in Ryerson’s film program.  “I decided in August that I wanted to go to film school, but it was way too late for enrolment,” he recounts.  “I wasn’t able to get into the program until the following year, but I decided to move to Toronto anyway.  That was my first time living away from home. I enrolled in some night courses and and also began looking for a job.”
He was, he says, encouraged to seek work in the industry as a production assistant – essentially a “gofer”, he points out. “I didn’t know that was a thing I could do. So I send out 1,000 resumés –with nothing on them because  I didn’t have any experience.”
His break came when he got a call at 2:00 A.M. from a production company looking for a production assistant.  “My roommate, Shanno Zaslov, answered the phone,” he recounts.  “She was so excited that I had received a call that she told them not to contact anyone else while she tried to find me at a surprise birthday party.  After that first job, I never looked back.”
Over the past nearly 40 years, Druxman has never  been out of work for long.
His first credited role – as third assistant director – was in a 1992 production called “Stay Tuned, shot” in Vancouver. It starred Pam Dawber (of “Mork and Mindy” fame) and the late John Ritter.  Druxman’s responsibilities included organizing the extras,   maintaining quiet on the set, blocking out pedestrians and outside traffic during a take, helping to ferry actors between their trailers and the set, and alerting the performers.
After that movie, Druxman moved to Los Angeles.  He was soon promoted to second assistant director and – four years later – was promoted to first assistant director  – a role he has performed with distinction ever since.
“ As first assistant director,” he continues, “in prep, you manage scheduling, logistics, day-to-day operations and locations. During the shoot, you run the set, give cast and crew their call times, deal with issues such as weather delays, safety on the set, and manage the time of the shooting day.”
Among the better known movies that Druxman has been involved with  have been: Adam Sandler’s “The Waterboy,” “50 First Dates,” “Boogie Nights,” “Transformers,” “Magnolia,” and two of the “Super Trooper” films.
Some of the TV series that he has worked on have included: “Weeds,” “Prison Break,”  “Fargo,, Dark Matters,” “Las Vegas,” and “Cosmos: Possible Worlds” – a remake of the popular series first created by Carl Sagan 45 years ago.
 “The crazy  thing about living in LA,” Druxman observes, “is that I could drop in at any random Starbucks for a cup of coffee and run into a writer or director who might ask if I am available for a movie or TV show.”
It was a tough decision for Druxman to leave LA behind and move his family to Seattle about 14 years ago.  “”We moved to Seattle to be closer to my wife’s family while our son was in his formative years,” he says.
Druxman admits that it was scary leaving LA.  “At first, I was didn’t tell anyone I had left LA,” he recalls.  “I was afraid that some producers wouldn’t consider using me because I wasn’t in LA anymore.”
Nonetheless, he felt confident that he was well-established in the industry and that – with movie and TV production largely moving out of what used to be described as “the movie capital,” -he would still be in demand.  His assumption turned out to be correct.
Seven years ago he and his family moved again – this time to Chicago – after working on the movie “Candyman.”
“Housing was far more affordable in Chicago as compared to Seattle,” he says.  “I had shot in Chicago four times before. I love Chicago. It’s a beautiful city.   And I love the people here. It’s like a giant Winnipeg.”
“I’ve been lucky to  have had a good career and met a lot of great people over the years,” Druxman says. 
Currently, Druxman notes, he is in between projects.  It is always a concern, he concedes – either feast or famine – especially since the industry is going through a lot of changes between the Covid lockdowns, multiple union strikes, the streaming services reducing their content, and more production going overseas.  But, he remains confident that something will turn up sooner or later.
 “This business is cyclical,” he observes.  “There is always a ying to the yang.”

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Local News

Young entrepreneur Jonah Shapiro balances business pursuits with university studies

By MYRON LOVE While most of us may not know what we wanted to do for a living when we “grew up,” Jonah Shapiro is an exception. The son of Sean and Kera Shapiro has been in business for himself since he was 14. Currently, he is balancing the responsibilities of running two businesses while taking commerce courses at Huron University in London, Ontario.
 The entrepreneur’s business career began six years ago while in Grade 9 at St. John’s-Ravenscourt – evolving out of  a business class he was taking  at the school.  “My project,” he recounts, “was marketing a golf shirt brand.  After six months, the business was so successful that I expanded my product line to include team and club apparel.”
His first customers, Shapiro recalls, were students in his class.  He then took over providing BBYO apparel.  (He served as BBYO treasurer for two years.)  He was soon providing apparel for local high school teams, businesses and specific events. 
“It was rather challenging at first getting my foot in the door, he concedes.  “Here I was, 14 years old, showing up and having had to have my father drive me to the appointments.”
 
Nonetheless, he made enough of an impression that he was soon receiving a lot of referrals.
Last September (in 2025), Shapiro began classes at Huron University with  Advanced Entry to the Ivey School of Business at Western University in London, Ontario.
At the same time, he officially incorporated “Student Merch”- and expanded his reach nationally.  The online Student Merch provides custom apparel and other merchandise for Canadian university groups.
Shapiro reports that he currently has contracts with student groups at Western, Queens, UBC, McMaster, McGill and York.  “There are more than 300 universities across Canada,” he says.  “We will soon have ambassadors at all of them.” 
This past summer, the enterprising young man started a second business venture in his home town.  “Benny’s Home Services” cleans windows.  Shapiro reports that Benny’s provided its services over the summer to 325 customers in and around Winnipeg.  This past summer, he says, the Benny’s team also provided its service to BB Camp – where Shapiro was a camper for many years as well as a counselor – free of charge.
He notes that the Winnipeg company has a crew of 14.  With Student Merch, Shapiro handles all the managerial work by himself.
 
This fall, the young entrepreneur received some prestigious recognition. He was one of 12 students to participate in the Morrissette Institute for Entrepreneurship’ s Founders Program, which recognizes Western’s top student entrepreneurs and community builders and pairs them with alumni mentors, along with an opportunity for leadership roles within the Morrissette Institute. The inclusion in the program comes with a  $20,000 scholarship.
The newest feather in Shapiro’s cap is his being invited to be a part of Tangerine Bank’s brand new Tangerine Business – a mobile-first digital banking platform for Canadian entrepreneurs and small businesses. Tangerine is Canada’s original digital bank.
“Tangerine asked entrepreneurs across Canada to help develop its new banking program,” he says. “I was invited to provide a young entrepreneur’s perspective.”
No doubt about it, to use an old phrase: “The world is currently Jonah Shapiro’s oyster,” and his potential would seem to be unlimited.  I am sure readers will be interested to follow his career achievements over the coming years.

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Local News

A local vocal extravaganza

Sara Schabas

By Dr. RAY SINGER I just experienced a revelatory weekend of superb vocal music, about which I wanted to share.
First, on attending Shaarey Zedek for Shabbat morning services I was pleasantly amazed at what was transpiring: Marlaina Sommer was beautifully singing her way through her own Bat Mitzvah service. Having married into a famous local musical family, I was not surprised also to hear her daughter and son-in-law, Sarah Sommer and Justin Odwak, sing – with their ethereal voices flowing over the congregants. Spouse and father Hillel provided percussion.
That was just for starters. My wife and I then attended the first concert in the Asper Jazz Series to hear the New York Voices in their Grand Finale concert tour, Winnipeg being the only Canadian stop on their tour.
Singing as a quartet for 38 years, their jazz singing was superb – with intricate harmonies, scat solos and amazing jazz vocals in the style of Lambert, Hendricks and Ross. They displayed exquisite control, and also interacted well with the audience.
Our final vocal musical experience was most revelatory and meaningful. This event was held on Sunday in the Laudamus theatre on the C.M. U. campus
It was organized by the Women’s Music Club of Winnipeg. Little did I know that club has been bringing in musicians of world stature for 130 years. If not for the kindness of our neighbours, Professors Harry and Mary Lynn Duckworth, we would not have known of this concert, entitled: “In a Dark Blue Night.” The title was written in both English and Yiddish in the program notes.
The music was performed by two wondrous musicians: Isabelle David, pianist and Sara Schabas, solo soprano. They performed a song cycle by the Pulitzer Prize-nominated, N.Y.C.-based Jewish composer Alex Weiser.
The first half of the concert consisted of Leiders by Viennese composers of the early to mid-20th century, all of whom were Jewish or in relationships with other Jewish composers. The composers included: Arnold Schoenberg, Alma Mahler, Erich Korngold, and others. Sara’s rendering of their songs and poems set to music was transcendent and emotive.
The narrator of theevent, Nolan Kehler, himself a musician and music radio host, was excellent in detailing the Zeitgeist around those Viennese composers and how they had to flee Vienna in the late ’30s. At least two were murdered in the Holocaust.
The second half of the concert was even more amazing. Alex Weiser composed music to accompany selected poems written by Jewish immigrants to New York early in the 20th century. Sara, having sung most of the songs in the first half in German, and one in English, then sang those poems beautifully – this time in Yiddish. Then, as a finale she sang a Gershwin medley. To add icing to this note-worthy cake, the pianist played the most challenging dramatic part of “Rhapsody in Blue,” knocking it out of the park
Thus, in one weekend I heard a Sarah and a Sara, and am grateful for our musical riches, especially brought to Winnipeg by both the Mennonite and Jewish communities. I am no music reviewer, but can appreciate the talent and artistry displayed by both Isabelle’s David and by Sara Schabas And, great news: Sara, who is from Montreal has landed a job teaching in the Desautels Faculty of Music. Hopefully many more of us will get a chance to hear her.

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