Local News
Rady JCC Executive Director Rob Berkowits on what the future holds for the Rady JCC
By BERNIE BELLAN It’s been 17 months since most Rady JCC members have actually set foot in what had become the centre of Jewish life in Winnipeg. From time to time we’ve written about how Rady JCC Executive Director Rob Berkowits has been forced to pivot, then pivot again and again, as first, stringent lockdown measures were imposed in March 2020, then eased in June 2020, then reimposed again in the fall, and only recently eased again in July.
We noted in January this year that all Rady JCC employees had been laid off in the fall, save Rob himself, Zac Minuk, Director of Development, Partnerships & Communications, and two members of the finance department, Barry Miller and Victoria Morton. As well, no one in the Early Learning Centres has been laid off.
And, while expenses were drastically reduced as a result, the fact that memberships were frozen took a very heavy toll on the Rady JCC’s revenues: By the end of September 2020 it had $700,000 less in revenues than it had anticipated.
While a $700,000 grant from the federal government filled that particular hole, the Rady JCC was still faced with having to pay the Asper Campus monthly fees. On top of that the cancellation of the annual sports dinner for what has now been two consecutive years has only added to the pain of losing membership revenue.
Still, despite the challenges facing the Rady JCC, it did begin to offer programming online, starting with the ever popular Music ‘n Mavens series in January, as well as a Jewish Film Festival, and a program produced jointly with the Gwen Secter Centre titled “Familiar Faces”.
The summer period is generally a quiet one for the Rady JCC – except for the sounds of hundreds of kids enjoying day camp at the Asper Campus. When we read the farewell message announcing Assistant Executive Tamar Barr’s departure, however, we wondered whether the Rady JCC could ever return to being the beehive of activity it had been since the doors to the Asper Campus first opened in 1997. So, we contacted Rob Berkowits to ask him for an update as to what the future holds in store for the Rady JCC. We also wanted to know who, if anyone, could fill the very large shoes that Tamar Barr had filled for so many years.
We began by asking Rob: “When was it Tamar was let go? Was it in October?”
Rob: “She was placed on lay off. She was never ‘let go’. All our staff were also laid off.”
JP&N: “I asked you this before, but since Tamar was so heavily involved with the cultural component of the Rady JCC, why didn’t you try to emulate what other JCCs had done – for instance the Vancouver JCC?”
Rob: “Remind me again what they did in Vancouver.”
JP&N: “It was all online. They had a lot of game playing– Bridge, Mah Jong, exercise classes. They also had something called “Dinner and a Movie”. They had a monthly concert series, a musical trivia program, yoga, morning stretch. I remember talking to you about that back in January, but you pointed out that the Vancouver JCC was still charging members for memberships without having frozen any.”
Rob: “We didn’t have a platform to offer that kind of programming in the fall, but in December we brokered a partnership with the Asper Foundation and began offering programs like Music ‘n Mavens, the Jewish Film Festival, the Asper Jazz Performance series – and the program you participated in (‘Familiar Faces’), which we did together with the Gwen Secter Centre. We also began delivering at that time some online workouts, like yoga.
“All tallied, our virtual programming reached over 10,000 community members. Many people told us that it was our programming that allowed them to continue to feel connected to the Jewish community when so many of us were isolated at home. We offered all of our programming free of charge so no one felt left out.”
JP&N: “Gwen Secter has begun filling the void that I would have thought you might have wanted to fill – with their summer concert series. But they’re doing that in their parking lot – it’s a pretty small venue – can only hold 25 max. Did you ever consider doing something like that – say, a concert series outdoors at the Campus?”
Rob: “Not in the summertime. Traditionally the Rady respects the fact that Winnipeggers go to their cottages in the summer and the reason we offer members the opportunity to freeze their memberships in the summer is there are very few who wish to participate in summer programming.
“We are about to launch a drive-in event which will take place in August. Most of our programming in the summer time is directly related to the day camp program.
“We’re going to announce a roll out program for the fall, which will include Tarbut, the Jewish Business Network, weekly programming that will include parent and baby, fun zone, birthday parties. Of course, this will all be based on the guidelines about what we’re allowed to have.
“We do believe there will be a virtual element in what we have planned because there are seniors who will not be comfortable in coming in person to the centre. We also want to be respectful of the fact that this virtual age is here to stay and as borders reopen, many snowbirds will head south and the virtual content that we’ll be able to produce and deliver will be relevant to them.”
JP&N: “Talking about Tarbut – that would involve people sitting in close proximity in the Berney Theatre. I wonder how comfortable people are going to be doing that, especially when we’re being told to expect a fourth wave (of Covid) in the fall.
“But, you’re talking about programming. Who is designing the programs? This would have been something that would have fallen under Tamar’s rubric.”
Rob: “Laura Marjovsky’s a longtime program manager. We recalled Laura and she agreed to come back. Now she’s in the process of recalling other staff that would take on a variety of roles. The department will not be as large and as robust as it was previously, but it will still provide us with our ability to provide arts and cultural programming, as well as programming for seniors, for teens, tweens, families, newcomers, and individuals with various levels of physical and cognitive disabilities.”
JP&N: “Speaking bluntly, if Tamar were to say that she was willing to work – even on a limited basis, is that something you would consider?”
Rob: “I think that’s something more for Tamar to decide. Tamar made the decision that she wanted to pursue other things.”
JP&N: “I did have a conversation with her. I got the impression that Tamar, under the right circumstances, would be interested in coming back in some capacity. But the message you sent to members seemed to be pretty much a final good bye – effectively closing the door to her returning. Are you saying now that it (Tamar Barr returning to the Rady JCC) is something that you would not rule out?”
Rob: “Nothing is out of the question, I guess, but it’s not a focal point moving forward. Tamar has moved on permanently from the Rady. We are moving forward into this next era of a sustainable hybrid of virtual and in-person arts and cultural programming without her. We have no plans or intentions to work with her on any of this going forward and thank her for everything she did while she was here.”
JP&N: “I don’t want to make this the focal point of what I’m going to be writing, but I just got the impression from reading that farewell message to Tamar that it was “good bye Tamar”, but Tamar is still relatively young – and, quite frankly, there aren’t a lot of jobs out there for cultural programmers. I think that, if Tamar had her ‘druthers’, she’d rather be back at the Rady JCC.”
Rob: “I talked to Tamar about doing something to honour her years of service, and she seemed amicable to do that. But when do you do it so that you can do it justice?”
JP&N: “Switching gears – let’s talk about the exercise facility. You’re up to 50% capacity now – right? So what’s the response been?”
Rob: “The traffic is still slow upstairs, but to be honest I attribute that to it being summertime. Normally we see a significant number of people freeze their memberships for July and August, and we see increased traffic in the facility after the Labour Day long weekend – and we anticipate that’ll be the same.
“The traffic hasn’t been bad; I don’t want to give you that impression. It’s just not at a very high level right now.”
JP&N: “We were in a similar situation last summer, when attendance was way down – and you were expecting a healthy return of members in the fall – and then we got hit with a second wave in the fall – and that kiboshed everything again. I don’t want to be a purveyor of doom and gloom but you must be in such a terrible predicament. How do you plan when you don’t know what’s around the bend? Also, have you done any polling of members to ask how many are actually planning on coming back?”
Rob: “We’re in the process of doing that right now. There are many members whose memberships have lapsed, but we don’t think it’s an issue of their having left the Rady and they’re going somewhere else. Remember, we closed three different times – and reopened three different times. I think we’ll get a real sense of where we’re at (in terms of membership) after the Labour Day long weekend, but keep in mind the Jewish holidays are early this year.”
JP&N: “What about outreach to the community – with the newcomers to the community? Is that just too difficult to plan under these conditions?”
Rob: “We’re looking at various partnerships with Jewish Child and Family Service. I’ve already set up several meetings with Al (Benarroch, Executive Director of JCFS).
For youth, we’re going to bring back ‘Strictly Tweens’, ‘Kids at the J’, we’re going to do BBYO chapter programming again – which has continued on in a virtual manner. We’re going to bring back seniors’ programming – like Bridge and Mah Jong, the Stay Young Club, Active Living classes. We’re going to bring back the lecture lunch series – which is very popular with seniors.
“We’ll obviously offer a hybrid combination of in-person and virtual options for all these things. For inclusion, we’re going to offer ‘Fun and Fitness with Friends’. We’ll do another version of the Israel Asper Jazz series, the Israel International Film Festival.”
At the end of our conversation Rob told me that he would send me a more complete list of programs that the Rady JCC is planning to roll out for the fall. It turns out that he covered them all during our conversation at one point or another – except for birthday parties and Rosh Hashanah Outdoor Challah Bake (Sept. 2).
Local News
March of the Living 2023 participants form Gofund page to help honour the memory of Holocaust survivor Alex Buckman
By BERNIE BELLAN The March of the Living is an annual two-week international educational program that brings thousands of students and adults to Poland and Israel to study the Holocaust, Jewish history, and the rise of the State of Israel. Founded in 1988, it features a 3-kilometer silent walk from Auschwitz to Birkenau on Yom HaShoah (Holocaust Remembrance Day).
Attendees on the march are accompanied by adults, some of whom themselves have been Holocaust survivors.
Following the week in Poland, participants travel to Israel to observe Yom HaZikaron (Israel’s Memorial Day) and celebrate Yom HaAtzmaut (Israel’s Independence Day), marking a journey from darkness to life.
For many years the coordinator of the march in Winnipeg was Roberta Malam, working on behalf of the Jewish Federation of Winnipeg. More recently Abby Flackman filled that role, and now the person in charge is Lindsey Kerr.
Since its inception 37 years ago the March of the Living has become a rite of passage for many young Winnipeg Jews who have been able to participate as an organized group from Winnipeg and combine visits to the death camp at Auschwitz-Birkenau in Poland with the subsequent trip to Israel.
Then – the Covid pandemic hit – in 2020, and the March of the Living was put on hold for two years – in 2020 and 2021.
In 2022, the March of the Living resumed, but there was no organized contingent from Winnipeg participating. (There may have been some Winnipeggers who did go on the march that year, but if there were any they would have been part of a general Canadian group since there was no Winnipeg coordinator that year.)
In 2023, however, once again a very large contingent of young Canadian Jews – 51 altogether, of whom approximately two-thirds were from Winnipeg, went on that year’s March of the Living. That particular march was memorable for many reasons, including the fact it was the last full march since 2019 and was to remain the last march to have an organized Winnipeg contingent in the past six years as the years 2024 and 2025 were interrupted by the war in Gaza. (There were smaller marches held in 2024 and 2025, but again there was no organized contingent from Winnipeg.)
Recently, we were contacted by one of the participants of that 2023 march, Ethan Levene, who asked us whether we’d be interested in running what turned out be a very poignant story about one particular aspect of that 2023 March of the Living.
Here is what Ethan wrote:
“In April 2023, the Coast to Coast Canadian delegation of March of the Living was privileged to travel with Holocaust survivor Alex Buckman (z”l). March of the Living is a Holocaust education trip that allows participants to visit and bear witness to the sites of the Holocaust. Unfortunately, while sharing his story in Poland, Alex passed away. However, the impact he left on us students was immeasurable.
“While speaking to us in Warsaw, Alex told us the story of his Aunt Becky’s gâteau à l’orange (orange cake). While in Ravensbruck concentration camp, his aunt managed to write down this recipe. After his parents’ murder, his Aunt Becky went on to raise Alex after surviving. In addition to sharing his story, Alex tasked us with baking the cake with family and friends.
“Out of this, a group of alumni from our trip have created this project: ‘A Taste of Hope.’ On February 1st, university students from over 5 universities across Canada will come together to bake the gâteau à l’orange and hear Alex’s story. Proceeds from the event and this fundraising page will support the World Federation of Jewish Holocaust Survivors and Descendants. Alex was heavily involved with this organization, whose mission is to both create community for Holocaust survivors and their descendants and educate about the Holocaust to help fight against antisemitism and all forms of bigotry and hate.
“Here is information from our fundraising page for the event – ‘A Taste of Hope’: Fundraising for A Taste of Hope.
Ethan added that “it’s completely student led, all by alumni from our 2023 trip attending university at these various locations across Canada; Winnipeg, London, Kingston, Montreal.”
He also added: “Follow us on instagram@tastehope.“
Here is a link to a CBC story about Alex Buckman: Alex Buckman story
In a subsequent email Ethan gave the names of Winnipeggers who are involved in A Taste of Hope: Ethan Levene (studies at McGill), Zahra Slutchuk, Alex Stoller (studies at Queens), Coby Samphir, Izzy Silver (studies at Waterloo).
He also added names of others who are involved in the project: Jessie Ages, Anneke Goodwin, Lilah Silver, Ella Pertman, Ellie Vogel, and Talia Cherun.
To find out more about March of the Living in Winnipeg go to: March of the Living
Local News
Young Researcher Eryn Kirshenbaum 2025 recipient of the Institute of Cardiovascular Sciences prestigious Dr. T. Edward Cuddy Award
By MYRON LOVE Fifth year University of Manitoba Faculty of Sciences Microbiology student Eryn Kirshenbaum is this year’s recipient of the Dr. T. Edward Cuddy Student Award in recognition of her excellence in research under the supervision of Dr. Inna Rabinovich-Nikitin, Assistant Professor of Physiology and Pathophysiology, University of Manitoba and Principle Investigator in Women’s Heart Health Research at the Institute of Cardiovascular Sciences at the St. Boniface Hospital Albrechtsen Research Centre.
When asked for her reaction to learning she was the 2025 recipient of the student award, Kirshenbaum says “I was so honoured, humbled and excited to have been nominated and then chosen as the recipient out of many well deserving students.”
Rabinovich-Nikitin, Kirshenbaum’s mentor, says “This is Eryn’s third year working in my lab and I am incredibly proud of her for winning the Dr. T. Edward Cuddy Research Award.” She adds: “It is a truly deserved honour. Since joining my laboratory in 2023, Eryn has shown an exceptional combination of technical skill, intellectual curiosity, and professional maturity, becoming an integral contributor to our research on women’s heart health, an area of growing scientific importance that demands both rigorous methodology and a strong understanding of sex-based differences in heart disease.
“Not only has Eryn provided invaluable experimental support, but she has also taken on a leadership role in training new students and has demonstrated a strong commitment to collaboration and mentorship.”
In return, Kirshenbaum notes that she has “learned a lot from Dr. Rabinovich-Nikitin. She is a great mentor and I look forward to learning and growing even more under her leadership”.
The T. Edward Cuddy Award is one of 12 awards presented annually by the Institute of Cardiovascular Sciences in partnership with the University of Manitoba.
The 27th Annual Institute of Cardiovascular Naranjan Dhalla Awards were held on December 2nd and 3rd as part of a two-day conference comprised of a scientific forum and awards ceremony. The awards celebrate the leadership of individuals who have profoundly influenced the advancement of cardiovascular research, medicine and health education, including, in previous years, Nobel Prize winners and Gairdner Award Scholars. The Institute of Cardiovascular Sciences Gold Medal was awarded to Dr. Stanley Nattel, Director of the Montreal Heart Institute for his outstanding contributions to advancements in cardiac arrythmias and patient care.
Eryn Kirshenbaum, the daughter of Barry and Kim Kirshenbaum, says she was always interested in understanding the functioning’s of the human body, in particular the heart, which has fit with her desire to pursue a career in medicine and possibly continued heart health research.
A graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, Ecole River Heights, and Kelvin High School French Immersion, Eryn says that she has always been interested in science, particularly cardiology. She reports that she has assisted as co-author on 5 research papers, including one where she was the primary author, focusing on women’s heart health and how heart disease affects women differently than men. That paper also investigated the connection between disrupted circadian rhythms and heart disease, specifically related to individuals with irregular sleep patterns, such as shift workers.
Eryn notes that, in addition to her university studies and research activities, she works part time as a Medical First Responder with St. John Ambulance – an activity which complements her medical research. “With St. John Ambulance, I have had calls dealing with the early stages of heart attacks and strokes as well as basic first aid,” she notes.
Readers might also run into Eryn at many Jewish celebrations such as Yom Ha’atzmaut, where she helps her dad with the family entertainment business.
While her ultimate goal, she says, is to practice medicine, she adds that she is really enjoying doing research.
Local News
Young entrepreneur Noah Palansky and partner Jordan Davis are the first Winnipeggers to crack Forbes Magazine’s “top 30 Under 30” list
By MYRON LOVE From a very young age, Noah Palansky has demonstrated initiative and leadership. I first met and interviewed Palansky in 2011 at a low point in his life. His mother, Naomi Palansky, had sadly passed away at a young age. The then 12-year-old channeled his mourning into action. With his younger sister, Lexi, by his side – and the support of his father, Bruce – the preteen entered a team in the annual CancerCare Manitoba Foundation Challenge for Life. For the next few years, Palansky’s teams – under the banner, “Kids Count” – raised thousands of dollars for cancer researched.
Fast forward to 2019. Palansky was by then a young adult with a new initiative. The year before, he and a couple of friends had entered a potential business proposal in a competition sponsored by Winnipeg-based North Forge, Canada’s only start up incubator and fabrication lab, and won the top prize.
In that 2019 story, the young entrepreneur recalled how he came up with idea for his new business – TAIV (the AI stands for artificial intelligence). In the spring of 2018, he recounted, at the height of the Winnipeg Jets playoff run, he and his girlfriend were watching the game on a big screen while having drinks in a restaurant when an ad appeared onscreen promoting a rival restaurant and advertising the same drink he was imbibing – at a lower price.
“That ad gave me the germ of an idea,” he said in that earlier interview. “I immediately spoke to the restaurant manager and asked how he felt about the ad,” he recalls. “He was not pleased.”
That germ of an idea has developed into a highly successful new business venture. The idea that was put into practice has landed Palansky and his partner, Jordan Davis, on Forbes Magazine’s 30 Under 30 list in the Marketing and Advertising category. The duo are the first Winnipeg-based entrepreneurs to have received this honour.
“It came as a complete surprise,” Palansky responds. “We had no advance notice that we were even being considered for this recognition.”
Since TAIV officially launched in 2021, the company – still based in Winnipeg – has grown to a workforce of about 80 – most of whom are based here. Palansky notes that TAIV also has sales offices in New York, Chicago and Los Angeles.
In the past four years, TAIV has built a presence in nearly 5,000 venues across the United States. The company works with brands like Coke, Pepsi, Netflix, T-Mobile, FanDuel, Fox, and United Airlines.
“The way this works,” Palansky explained to this writer in 2019, “ is that if you are in Boston Pizza, for example, watching a Jets game and a commercial comes on, our software will switch the commercial to an ad for Boston Pizza.
“We make a little box that sits between your cable box and the TV. Our box can detect when a commercial is coming on and switch the ad out for one promoting the restaurant or store the box is in.”
For larger enterprises, Palansky notes, TAIV produces a web app that allows the company to switch its own in-house ads for the ads that would be appearing on screen.
In a statement by North Force celebrating Palansky and Davis’ achievement, Palansky is quoted as saying that “the Forbes achievement offered a rare moment to pause and reflect.
“There are very few moments where a third party reaches out and says, ‘We’ve noticed what you did, and we think it’s awesome.’ This felt like one of those rare moments.”
The North Forge report also sees the recognition as a win for the community.
“I wish we had more Winnipeg entrepreneurs on the global stage because it’s really good for the local ecosystem,” Palansky is quoted as saying. “I’m trying to do what I can to help others get off the ground.”
Palansky and Davis are looking forward to going to Phoenix in April for the official presentation.
He adds that TAIV continues expanding across North America, strengthening partnerships, and onboarding advertisers as the network grows. For local venues or businesses interested in installing TAIV or exploring advertising opportunities, the company welcomes inquiries at hello@taiv.tv.